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How to Position Yourself as An Expert Using Keyword Research

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keyword research

It took me a week to set up my first blog ten years ago.

My second blog took less than two days.

Creating my third blog was fast. I think it took me less than a few hours to build it.

Today, I can build a decent looking blog within an hour.

I have created many blogs over the past few years.

Only a very few succeeded.

Setting up a blog doesn’t make you a blogger.

Some people start blogs for fun. Their blogs never go beyond the set-up stage.

Blogging is hard. It is much tougher than the process of starting a blog.

That is why only a few people succeed with their blogs.

To blog means to write and publish new, quality content on a regular basis.

But to be a recognized expert or an influencer, it takes more than writing.

For you to be a recognized and respected expert, you should understand keywords.

Wise bloggers use keywords in the appropriate ways.

Keywords are what search users type into that box on Google’s and Bing’s homepages.

Google and Bing are search engines. They depend on keywords to understand what searchers need. Keywords help them present relevant results.

Content-rich sites like blogs rely on search engines to send them targeted traffic on a regular basis

Visits from search engines are better than any other traffic source.

A study from Outbrain shows that reader engagement is very high with search traffic. Search traffic produces the highest number of average page views per session.

Search traffic reader engagement

To become an expert and a successful blogger in your niche, you must know how to use keywords.

The process is called keyword research.

Today’s keyword research is very different than that of years ago because search engines have gone through a lot of transformations due to the constant changing behaviors of web users and the introduction of new technologies.

Keep in mind that search bots must recognize you as an expert before humans do.

That is why you need to understand how to do modern keyword research.

How do you do it right?

Understand the Intent Behind Keywords

“Keywords” are those phrases you type into the box on Google’s homepage.

For example, I want the best electric shaver for men. So, I went to Google to search.

Google search engine

The keyword here is “best electric shaver for men.”

Google wasted no time, presenting relevant results in less than a second.

What did I have in mind when I type this keyword?

I want an electric shaver.

I want the best.

And the shaver must be well suited for men.

My intention is very clear.

A wise blogger will recognize my intent and create a quality piece of content that addresses my needs.

Targeting keywords through intent will help you create the right content that blows readers’ minds. You are giving them what they want. It’s called inbound marketing.

Types of Search Intents

Searcher intent falls into three major categories:

  1. Navigational intent
  2. Informational intent
  3. Transactional intent

searcher intent in keyword

A navigational intent shows the searcher have a brand or website in mind already, and probably looking for the correct link (URL).

An informational intent indicates the searcher is looking for information and want to learn, and don’t have any website or brand in mind.

A transactional intent signifies the searcher is ready to buy something connected to the keyword. The searcher has his/her wallet out.

Another name for transactional intent is “commercial intent.”

For example, I just typed “where to buy electric shaver” into the Google search box.

transactional intent keyword

It means I am ready to buy now.

I only want to know the right place to do that.

My wallet is out.

I don’t care if it’s best.

I also don’t care if it’s not for men.

There are different intents behind the keywords “best electric shaver for men” and “where to buy electric shaver.”

Understanding these intents is more important than just knowing the keywords.

Knowing the intents behind keywords lets you create better content and increase conversions.

Focus on Under-Served Long-Tail Keywords

Smart digital marketers are moving away from broad keywords like “electric shavers.”

They are creating content that targets long-tail keywords.

It’s faster and easier to know the intent behind long-tail keywords like “where to buy electric shaver.” You know that the searcher is looking for a good place to buy an electric shaver.

But a keyword like “electric shavers” tells you nothing about the search, nor the intent behind their query.

It’s much easier to convert visitors from long-tail keywords because you know what they want before their visit.

This makes long-tail keywords more attractive and lucrative.

The most interesting thing about long-tail keywords is that they make up the majority of searches that occur on search engines.

long-tail keywords

Glenn Gabe wrote on Search Engine Journal that long-tail keywords drove 78% of his site organic search traffic, while head terms drove 22%.

long-tail keywords versus head terms

Even more surprising is when Neil Patel wrote that his blog attracted 238,195 organic search visitors in a single month, and 100% came from long-tail keywords.

When you consider the fact that visits from long-tail keywords are more likely to convert than broad keywords, it shows how invaluable they are.

Because long-tail keywords comprise of 3 or more words, the competition often overlooks them.

There are a lot of long-tail keywords in every niche. Most are underserved.

By creating the right and perfect content that targets a specific long-tail keyword, you can quickly position yourself as an expert and influencer.

When you target a lot of underserved long-tail keywords, you immediately become the go-to person in that niche.

By understanding long-tail keywords, Marcus Sheridan, the founder of River Pools and Spas built a multi-million dollar pool business through blogging.

Marcus Sheridan pool business

Sheridan targets long-tail keywords like “problems with fiberglass pools” and ranks at the #1 position for it. This generates a lot targeted traffic for his business.

Marcus Sheridan pool business

How to Find Long Tail Keywords

Finding long tail keywords is easy.

One of my favorite places is Google’s “Searches related to.”

Google searches related to

This little search feature is a goldmine for finding long tail keywords.

Just type a keyword that is related to the topic you are interested in writing about.

Scroll down to the bottom of the search results, and you’ll find “Searches related to” there.

UberSuggest.io is a great tool for finding long tail keywords.

Just type a phrase that relates to the topic.

The tool will present you with plenty of long tail keywords to target.

UberSuggest

And don’t forget Google’s Keyword Planner tool.

Google Keyword Planner

These are all nice places to start from when looking for long tail keywords to target in your content.

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Michael Akinlaby is a Freelance Writer and SEO Consultant. He's the founder of RankRain, a marketing agency that specializes in Content Marketing and Search Engine Optimization.

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Blogging

1 Mental Block that Plagued Every Blogger Who Ever Blogged

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Unless you are the Dalai Lama, you, at one time or another, became highly attached to a single blog post. I do not care who you are. 8 figure bloggers allowed their fears to attach them to a blog post. 8 cent bloggers allowed fear to attach them to blog posts.

Now, the happiest, most successful bloggers face, hug and release this fear, for sure. But every blogger allowed fear to goad them to TRY LIKE HELL to drive traffic or profits to a single blog post. Or, being human and foolish, we allow fear-attachment to goad us into thinking that publishing a guest post on a blog with a million member community instantly leads to millions of dollars in blogging profits.

Nope.

I recall being featured on Virgin Dot Com. Floored and humbled, for sure, but I was kinda detached about the feature, being more grounded in love and gratitude, and less fear-attached to any single platform, post or opportunity.

Happy, successful bloggers own this fear-attachment, let it go and adopt an abundance mentality. While most bloggers publish a single post and try to SQUEEZE as much out of it as possible, due to fear and attachment, I developed an abundance mentality and published 700 posts on Blogging Tips Dot Com. Heck; I have published 70 guest posts on the blog of Enstine Muki. For most bloggers, publishing 70 guest posts in total is quite a feat. I published 770 guest posts….between 2 blogs alone.

Why?

How am I so prolific?

I have largely conquered the fear of trying to GET as much traffic and profits as possible through any single blog post. I blog from an energy of love, fun and abundance, mainly, not fear, tension and scarcity. Few bloggers have mastered this mindset; only the happiest, most detached bloggers become so prolific, it makes our heads spin.

You Are Human

Of course you become a little attached to any one blog post. This is not a problem. But you need to be honest; the attachment is fear, and as the attachment and fear grow, you move from abundance and worldly success, to scarcity and blogging struggle.

A Good Mindset for Abundance Mentality

Alonzo Pichardo wisely advises to publish content, and let it do what it does. I agree. I never check metrics. Genuinely; if blogging is energy and if I am having fun, I reached my goal. Increasing success is imminent. I trust my feelings, not inanimate numbers on a screen. This is the abundance mentality in action.

 

Why this Mindset Prospers

I appear to be in a million places at once because I never attachment to any one post or video. Per Alonzo, I let the content do what it does. Not being shackled by stats, I keep creating, expand my presence, appear to be all over, and see greater success. Meanwhile, most fear-scarcity bloggers write a single post and waste their time and energy:

  • trying to GET as much as possible through it, promoting it in thousands of places over the next 30 days
  • obsessively checking post metrics every few minutes, or, every hour, after publishing the post
  • panicking and bailing on proven strategies when a single post does not meet their expectations

All while this crowd makes all these mistakes, I am publishing hundreds of pieces of content over the same month, and also, meeting tons of new bloggers through genuine blog commenting, enjoying the ride.

Publish a post, promote it in a few spots, then move on to the next post, video or blog comment.

Develop an abundance mindset.

See increased blogging success and enjoy the ride.

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Blogging

5 Lessons Learned from Publishing 700 Posts on Blogging Tips

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We have hit 700 posts on Blogging Tips together, guys.

Thank you for reading, commenting and sharing these posts.

I took a few mini vacations from writing but published 1 guest post daily on this rocking site for many months on end. Helping you has been fun, freeing and fulfilling. Here is to the next 700 blog posts.

I learned a few clear blogging lessons during this guest posting run. Rather than call myself “The Cal Ripken of Guest Posting” – feel free to use that – I reckon we’ll dive into the success tips.

1: Avoid Setting Goals

I never could have written 700 posts if I TRIED to write 700 posts. Sounds quite impossible. But holding an intent to help people blog goaded me to show up daily, for writing and publishing. Blogging is simple but highly uncomfortable sometimes. Focus on the process, not goals or outcomes, to have fun helping people, to detach from outcomes and to become highly prolific.

2: Follow Your Fun

I have fun blogging about blogging. I make room for fun daily. 700 posts later, I am just getting started.

Follow your fun. Make work, the reward. All else will feel like extra, meaning post frequency and traffic and profits feel like no big deal if you blog mainly to have fun helping people. Fun-loving bloggers keep on creating and connecting their way to greatness. Everybody else struggles, getting bogged down, struggling and quitting because they do not enjoy the ride.

3: Spot Reader Problems

Writing and publishing 700 posts on a single blog – I published 1,400 plus posts on Blogging From Paradise in addition to hundreds of guest posts on other blogs – requires you to be skilled at spotting reader problems. Blog post = problem solved. Expand your awareness. Instead of running around rough shod all day long, devote time and energy to identifying common problems suffered by your readers. Nailing down problems supplies you with an endless flow of blog post ideas, helping you become prolific.

Moss Clement does a sensational job in this regard, which makes him incredibly prolific.

4: Brand Yourself Clearly

Zac Johnson recently noted how much he loved my travel photos. Folks have been enjoying my eBooks and paperbacks, sales increasing no doubt because I brand my paperbacks and eBooks freely through images I use on Blogging Tips

Never ignore opportunities to brand yourself and your blog clearly.

Many years ago I rarely if ever worked my travel photos into my guest posts on this blog. These days, every featured image consists of travel photos of me, or, travel photos of my paperback, sitting in some exotic location like here in Ortahisar, Turkey.

Be you. Brand you. Brand yourself clearly to boost sales and to increase your blogging success.

5: Nudge Out of Your Comfort Zone

I do feel pretty good but tired now. At 1:45 PM Turkey time. I have worked for about 3 hours, have walked the dogs for 2 hours and feel ready for a nap, after the rare late night out, being up until 2:30 AM last night. But I nudge out of my comfort zone to write and publish this guest post. Do you believe I felt comfortable writing and publishing 700 guest posts on one blog alone over the prior 3 years? Of course not.

Success unfolds exponentially outside of your comfort zone.

All traffic, profits, comments, social shares and heck, any success, expands quickly as you nudge out of your comfort zone daily. Many days, I feared I’d not have enough time to write and publish a post on Blogging Tips. 1 short week ago I spent nearly 20 hours offline, as I traveled from Oman to Turkey during my birthday. I still managed to write a Blogging Tips post on waking the following day; all about doing fun, freeing but sometimes uncomfortable things to accelerate your blogging success.

Adopt this mindset: 1 day at a time, and 1 moment at a time. Seemingly jaw-dropping feats unfold 1 moment at a time.

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Blogging

3 Gateway Activities Leading to Increased Blogging Income

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Most bloggers crave a blogging income boost.

Some bloggers have yet to make a penny. Other bloggers want to take it up a few levels from their current full time income.

Foolishly, most bloggers focus their attention and energy on an income stream itself to increase blogging income. Can an advertisement make money? No. Ads are inanimate objects. Ads cannot do anything. Skilled bloggers who publish helpful content and build strong bonds make money through ads, but the ads themselves, are completely worthless.

Stop focusing on trying to make money via a specific income stream itself. People obsess over Google Adsense, affiliate marketing and other ways to make money, for increased blogging income, never realizing that the blogger makes the money, not the income stream. Stop obsessing over income and focus on simple, generous activities that lead the way to increased blogging profits. Think of a bridge, linking you to greater blogging profits. You cross the bridge through your commitment to these activities.

Specific gateway activities lead to blogging income. If you want to make more money through blogging, focus on these 3 strategies.

1: Comment Genuinely on Blogs

I commented genuinely on Blogging Tips for weeks. Zac invited me to guest post on this blog. I published nearly 700 guest posts here, boosting my blogging profits through this rocking guest posting gig. Blog commenting served as the gateway activity that bridged me to my increased blogging income. I did not get paid to comment, but genuine comments opened the door for guest posting, and guest posting increased my blogging profits.

Publish genuine, personalized comments on top blogs from your niche. Make friends. Observe how opportunities for prospering multiply around you, through both blog commenting and the bonds you build via this gateway activity.

2: Promote other Bloggers on Your Blog

Guys; this is such an easy gateway activity for boosting your blogging profits. Promote other bloggers on your blog. Look for nothing in return. Be generous. Be genuine. Be helpful.

Photo break; here I am enjoying lunch the other day in Turkey.

How it works: promote other bloggers on your blog via a link and mention. Over time, and through persistent promotion, some of these bloggers befriend you. Blogging buddies:

  • promote you
  • endorse you
  • purchase your products
  • hire you

all leading to increased blogging profits.

This is by far the easiest gateway activity for profiting IF you generously, patiently, persistently and genuinely promote other bloggers on your blog, expecting nothing in return.

If you are a travel blogger, promote The Roaming Renegades today. This duo publishes helpful content and engages freely via social media.

3: Practice Writing

Weird, right? Writing is the #1 skill for increasing your blogging income, yet few bloggers practice writing offline, only writing when publishing posts. Bad idea. Advertisers, prospective customers and potential clients need to see that you write skillfully before paying for advertising or investing in your products and services.

Write persistently offline to shine online. Write 500 to 1000 words daily in a Word document. Practice your writing to engage in a critical gateway activity guaranteed to increase your blogging income. Plus, you will stand out from the masses of bloggers who never practice writing offline.

Blogging is simple but sometimes, uncomfortable. See the journey through by focusing on these core activities. Income does not increase by trying to boost your blogging income through channels, forcing cash out of these streams. Blogging income increases for generous, skilled, committed bloggers who give much of their attention and energy to these core, gateway activities.

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