Related blog posts and resources:
If you think all of the profits in the holiday season are generated on these two days, you’re wrong.
There is a tremendous amount of money spent over the holidays.
Are you doing your best to maximize your holiday profits?
If you don’t know what you have, you can’t sell it very effectively. One of the worst things that might happen is having a boost in sales that doesn’t match your inventory. Then, you’re not only losing sales, you’ll also be losing future customers who can’t trust you with future purchases.
If the holidays are a busy time for you and your blog, seek out help. Getting a freelancer to help write a few articles or create some holiday graphics may free up more time for you to focus on the more profitable elements of your blog. It may also allow you to take a vacation this year – something that can be tricky for many bloggers.
- Keep Your Books Clean
It’s tempting to let the madness of the holiday season extend into your financial records. Fight back. Holiday season is followed by tax season, and you will absolutely need to have clean records of profits and expenses if you hope to avoid paying unnecessary taxes and potential audits. And what a financial drag that would be. A good example of how to do this, would be if you ran a small coffee shop and were just collecting cash payments and not actually recording your sales and transactions. This is where a small business or cafe POS would come in handy.
For daily boosts in profit, consider offering flash deals or daily specials. Tweet out your special in the morning and post it on your site. Customers then have the option to take advantage of your special offer. You can continue to offer specials year round, of course, but they are all but expected this time of year, so why not capitalize on expectations?
Tweeting isn’t the only way to find customers anxious to spend money. Facebook has millions of users who can follow your page and all future advertisements and specials. A few well placed ads may lead to new subscribers, boosting not only holiday profits but year round revenues as well. Once you have more subscribers you can include daily offers for members. A deal that feels exclusive plays well with customer psychology.
If your blog has a shopping cart feature or is a portal to a more traditional ecommerce site, are you taking full advantage of shopping psychology? Window shopping is a real thing, and customers will load up a cart, check out the price of things and then walk away. That cart is still there, however, and it is your job to convince them to come back and complete the purchase. Sometimes a reminder email is all it takes to remind them of what they wanted the day before.
If the simple email isn’t enough to get potential customers excited enough to pull the trigger, give them what they want – a price break. Often customers load up carts to check prices and shipping costs. Email them about the abandoned cart and offer a small discount. Suddenly your prices look much more affordable.
The holidays are buying season, but if you’re selling the same thing as everyone else, you are forced to compete on price. And offering super low prices may mean offering items at cost or even slightly below – that’s no way to make a profit. It may make better business sense to offer unique items or services customers can’t find anywhere else. Those may inspire them to pay a premium.
Everyone likes a good bargain, and with an online store the best way to present a bargain may be to offer a bundle of items. This is also a great way to pair a slow seller with other faster sellers to help clear your inventory. A customer buys a single item for a set price or you can offer him the option to buy that item plus three related items for just a bit more and there is definitely an impression of value which should translate to higher sales.
Again, offering a service that customers need is a great way to boost sales and revenues. If you can’t offer unique items consider offering unique services like complimentary gift wrapping. Customers buy your items and you’ll wrap them for free. Not even Amazon can offer a service like that. Granted, you’ll need to be careful about the cost and labor requirements of gift wrapping if you sell high volumes of items.
- Extend Warranties
Warranties are another service you can add to your items to differentiate them from others who may be selling the same thing. If a manufacturer offers a small warranty, offer to extend the warranty or at the very least offer extended customer service or a limited warranty for a set period of time in the future. It may wind up costing you nothing at all, but still boost sales.
Customers don’t have time to be hassled during the holiday season. They want to find what they want, click on it, load it up, check discounts and buy it. Be sure your shopping process is as simple as it can be for customers. The fewer clicks there are the less frustration there will be. Less frustration equates to higher sales and more profit.
This is an expensive season for your shoppers. They could definitely get behind some free items. Use your social media accounts to promote freebies with purchases and definitely include reminders of freebies on the site as would-be customers are navigating around selecting items. While you won’t make money on items you’re offering for free, you may make more money on the items that go along with that freebie – it creates implied value. Just be sure to give away something customers want!
Billions of dollars are spent every holiday season. You should be doing your best to be sure as much of that money is spent though your blog and online shop as absolutely possible! Even just adding one or two new specials or deals is enough to boost sales. And every boost in sales should translate to a boost in profits!
Who Do You Surround Yourself with in Your Blogger Network?
Some bloggers cannot see the forest for the trees, like the beautiful, lush, thriving national park I visited in New Jersey recently.
Related blog posts and resources:
The masses tend to be caught up in fear, pain and struggle because they cannot see the big picture.
Birds of a feather flock together.
You have heard that one, right?
I circle the globe and change time zones like most folks breathe. Would I be wise to surround myself with people who tremble at leaving their home town or home neighborhood? Nope. Such people would teach me the world makes for a scary, dangerous place. I would get advice like play it safe, be comfortable, get a job, buy a home and take it easy, from such folks. Such folks also live a bland life because if you rarely or never leave your comfort zone, you cannot:
- face your fears
- serve humanity
- be a bright light for people to follow
- live your deepest, wildest dreams
Obviously, I chose to surround myself with bloggers who happily circled the globe as successful bloggers. I also surrounded myself with happy, successful, home body bloggers too; to learn the basics of building a rocking blog effectively. I learned how to succeed from my blogger friend network, sponging up their knowledge, inspiration and insight.
Meanwhile, if you surround yourself with new, struggling or failing bloggers you will get advice on how to struggle, fail, or flounder through your blogging day.
Do bloggers around you complain about losing $50 on blogging? Lose these zero’s immediately and surround yourself with bloggers who invest thousands of dollars on their blogs. High rollers teach you to succeed. Broke jokes teach you how to fail.
Do bloggers around you see making $25 as being a huge amount of money? You better lose the low-aiming crowd to surround yourself with bloggers who see $1000 and $10,000 and more as making coin.
Do bloggers around you circle the globe as swash buckling travelers? Check out this photo from my trip to Vietnam. Kong: Skull Island was filmed here.
Time to ditch the comfort zone crowd to hang with adventurous types.
Don’t get me wrong; I celebrate every cent I make online. But if you think I’m placing a sponsored post for less than $1000, you are insane. Like a famous super model who said she didn’t get out of bed for anything less than $10,000 a day, you need to develop a prosperity consciousness that demands big money and ignores appearance of poverty, lack, limitation and fear.
Who Do You Hang With?
Who do you count as blogging buddies? Happy, highly successful, prospering bloggers? You better, to increase your success.
For example, observe my blogging paperback on profiting. The aftermarket price is $45 USD. If most or all bloggers in your network would feel uncomfortable receiving $45 in royalties for a paperback, you better lose that network and surround yourself with bloggers who believe in abundance. I know John Chow feels comfortable receiving $45 for anything he offers online. Who cares? It is just money. It is only money.
Surround yourself only with bloggers who:
- have posture
- have authority
- charge top dollar
- profit freely
- prosper freely
- exude confidence
- have a highly developed prosperity consciousness
You learn from the best, gain inspiration from the best and become the best by surrounding yourself with the best bloggers on earth.
But you need to be honest in who you choose to hang with in your blogging circles. Be clear. Be truthful with yourself. Maybe you feel comfortable trading comments with struggling bloggers you befriended 10 years ago but nothing spectacular happens for you if you surround yourself with struggling bloggers, being firmly fixed in your comfort zone.
Release all bloggers who are not happy and prospering.
Fill your blogger friend network with empowered, inspired, happy, successful, prospering bloggers.
Just your blogging success at stake.
Are You Chasing the Flavor of the Month?
My first fundamental of successful blogging focuses you on being present.
Related blog posts and resources:
All of our power resides in the moment.
None of our power resides in the future or past because neither exists.
Time is illusion.
Only Now is real.
Look at that brilliant featured image. I snapped it from the front porch during our trip to Fiji. Sweet things happen when you are in the moment, focusing all power on the present.
This marks my 796th blog post on Blogging Tips. I feel grateful to Zac for the opportunity to serve you. Plus I feel grateful for all success that flowed to me through these guest posts.
How in the heck did I write and publish nearly 800 guest posts on one blog?
I am in the moment, mostly. I am present. Plus I never, never, ever chase the flavor of the month.
Bruce Lee and Blogging
Being patient, persistent and present helps you tap into immense powers, including the power of being creative *and* prolific. See my 800 blog posts on Blogging Tips as evidence of such power. Toss in my 2,008 articles (between posts and pages) on Blogging From Paradise and you understand: focusing on one core task, or core purpose, in the present, leads to amazing things.
Bruce Lee spoke of fearing not the man who practiced 10,000 kicks once, but he did fear the man who practiced one kick 10,000 times. He embodied this mindset in his genius, Renaissance Man type ways.
Lee’s wisdom and physical prowess are both timeless because he understood and lived this great truth: do 1 thing so frequently, with a focused energy, being in the moment, that you do it incredibly well. He understood the truth of how I live my life: where your attention and energy goes, grows.
The Flavor of the Month
Most bloggers struggle because they practice 10,000 kicks once, chasing hot niches, running after trends, and choosing to blog today, and podcast tomorrow, because everybody runs a podcast these days. Wait a second; live video reigns supreme? Time to become a live video expert. Meanwhile, as you jump from niche to niche, and from blogging to podcasting to live videos, I just wrote and published 800 posts on Blogging Tips alone. Plus I wrote and published 1,000 more guest posts on other blogs.
While most bloggers chase hot trends, profitable niches and the latest game changing opportunity, guys like Alonzo and I thrive by doing one thing alone so we do it incredibly well.
Success is yours, but success is not an overnight or week-long endeavor.
Stop chasing hot niches. Visualize your dreams in detail. Focus on your blogging wins. Invest in coaching and courses from top bloggers. Surround yourself with positive vibes and positive people.
Write, publish and connect with top bloggers by helping top bloggers.
Success Finds Specialists
I took a nap this afternoon. A calm, peaceful breeze kisses my face right now as I write and enjoy the day.
Imagine if you could work from home every day? Visualize that fun and freedom.
Specialists are the only folks who work from home full time. People who do 1 thing persistently, practicing this skill, so they become super skilled in a single, specialized niche.
I gave all of my professional energy to being a blogger for the past 10 years. I became really skilled at blogging because I never chased the flavor of the month.
Avoid program hopping, niche hopping and all forms of flavor-chasing.
Do one thing. Do it well.
What Is the Incredibly Easiest Way to Drive Blog Traffic?
Drive traffic to other blogs.
Related blog posts and resources:
Give what you want.
Help people get what they want and people help you get what you want.
I have found this to be the easiest way to drive traffic to my blog because friends I made through cross-promotion promote me around the clock, 24-7, 365. Easy peasy.
I checked my Twitter a few moments ago. During the past 3 hours I noticed 11 mentions, engagements and retweets collectively. 3 hours, 11 engagements, more blog traffic.
I drive a heavy amount of traffic to my blog by driving a heavy amount of traffic to fellow bloggers who drive a heavy amount of traffic to Blogging From Paradise every day, all day long.
The more you give, the more you get.
The hardest way to drive blog traffic is to try to do it solo. Imagine publishing one post and hitting social share buttons. Even if I do a fine job writing the post, gaining traction solo is tough because successful bloggers know: 1000 is better than 1. 1000 blogging buddies promoting you 24-7, 365 beats you promoting yourself or you trying to write and publish 5 to 10 or more posts daily.
I used to publish 60 posts daily between 2 blogs. Short videos and short posts created the bulk of the content. I had a difficult time succeeding because you can only do so much solo. I published 60 posts in a cyber cave. Nobody listened to me because I did not listen to anybody. But making friends by driving traffic to other blogs made blogging easier and easier for me.
My blogging buddies – who appreciate me promoting them – freely:
- link to me on their blogs
- retweet my posts
- share my posts on Facebook
- share my posts on LinkedIn
- send my blog posts to their email list
That my friends is a lot of traffic flowing to my blog easily, freely and exponentially.
Every time a blogging buddy promotes you to their tribe you gain exposure to one more large, targeted audience. Imagine when you gain exposure in front of 10, 50, 100 and 1,000 or more audiences daily? This is serious traffic! Plus it is easy traffic because your prime duties of reading posts and tapping social share buttons, or, linking to fellow bloggers on your blog, are quite easy.
How to Drive Traffic to other Blogs
I spent a fair chunk of today driving traffic to other blogs.
I promoted some of my blog posts linking to my blogging buddies. I also retweeted and Facebook shared posts from other bloggers.
Each share lays the foundation for new blogging friendships and fortifies old blogging friendships. Every time I promote Donna Merrill or Alonzo Pichardo, we bond more deeply. Easy way to keep friendships strong and to grow your blog traffic exponentially.
You Will Run out of Time Solo But You Never Run out of Friends
Eventually, I ran out of time each day trying to do it all by myself. No human is super human. No human can be in a billion places at once, by their own steam.
But you never run out of friends if you are generous. During a reasonable lifetime, no blogger will befriend all 7 billion humans. You will however keep meeting friends every day if you drive traffic to other blogs every day.
As more folks befriend you, more folks promote you. What an easy way to increase traffic to your blog. Your ever expanding friend network does much of the legwork for you and also drives traffic to your blog:
- when you sleep
- when you travel
- when you spend time offline with family and friends
Sounds sweet, right?
Drive traffic to your blog easily.
Search Blogging Tips
Blogging9 months ago
113 Bloggers share their Favorite Email Marketing Tools
Blogging3 years ago
6 Tools For Boosting Content Marketing Results Over The Holidays
Blogging2 years ago
6 Steps for How I Nabbed 6500 Comments on My Blog
Search Engine Optimisation3 years ago
7 SEO Analysis Tools Every Blogger Needs to Know
Blogging12 years ago
CoComment – The new way to track blog comments
Blogging2 years ago
How to Become a Nimble Blogger
Blogging2 years ago
How to Start a Fashion Blog in 8 Simple Steps
Blogging2 years ago
57 Must-Read Books For Entrepreneurs Recommended by Entrepreneurs