We’re about to enter 2017 in just a few days – can you believe it?
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Time really does fly.
So much has happened in the SEO and content marketing world over the last 12 months that it’s safe to say that your blogging strategy needs a complete review.
And what better time to do it than the start of a new year?
You need to address certain key areas of your blogging strategy to maximize the impact of your content, further strengthen the relationship with your readers, and generate more consistent traffic that results in more sales.
Not sure what I mean? Let me simplify this for you
Here are 4 things you need to do well in the coming year to build take your blog to the next level and enjoy more success.
1. Enhance the Performance and the Security of Your Blog
Can you afford to have a slow blog with poor security these days?
In a word, no!
Research shows that readers, on average, wait for around 3 seconds for a page to load before bouncing back. If your blog’s performance is not optimized and it takes ages to load everything, you’re losing a lot of visitors.
But that’s not the only problem.
Poor security and slow load speed directly impact user experience which is one of the key Google search engine ranking factors.
The moment Google identifies any security breach or performance issues on your blog, your search rankings will take an immediate hit.
So what’s the solution to this?
First of all, know where your blog stands in terms of speed and performance by using Google’s Page Speed Test. It not only tells you how fast or slow your blog loads but also gives you tips and actionable guidelines to improve your blog’s load speed.
Secondly, make sure your blog is hosted on a reputable, secure and high-quality web hosting service. This is crucial for the security and performance of your blog.
Zac recommends A2Hosting, which is one of the top hosting companies on the web, in his guide on starting a blog. It’s a reliable service especially if you’re just starting a new blog and have budget restrictions.
If you’re already running an established blog, you may want to consider a managed WordPress Hosting service which takes care of your site updates, security, and other site management activities. It’s safer than a shared hosting service, but it’s also more expensive. So it’s not suitable for everyone.
Other than the hosting service, make sure you’re using a CDN to improve your site’s load speed and uptime.
2. Optimize Your Blog to Convert Visitors into Subscribers
Traffic is the lifeblood of any blog which is why most bloggers are always trying to find new ways to increase their site’s traffic.
But what many of them forget is that traffic alone is not enough to build a successful blog.
You need to convert your hard earned traffic into subscribers and followers if you really want to build a money making blog.
As we enter 2017, it’s becoming harder and harder to generate organic traffic to your site because the competition for search rankings is increasing every day and organic social media traffic is not as easy to generate as it once used to be.
So it’s crucial that you convert as many of your visitors into email subscribers as possible. Once you have people on your email list, you can reach out to them every time you publish new content or have a new offer.
Not sure how to optimize your blog for email conversions? I’ll make it easy for you.
Go to your Google Analytics account and look for the most popular posts on your blog. If you’re starting a new blog and don’t have content yet, look at the most popular content of your competitors.
You can also use free tools like Ahrefs or BuzzSumo to get an idea of the popularity of a blog post.
This will give you an idea of the 1 or 2 major pain areas of your audience.
Create an eBook or email course that comprehensively addresses one of those pain points and helps your audience take action.
Now give it away for free on your blog in exchange of your visitor’s email address.
In blogging terms, it’s called a lead magnet.
Zac’s giveaway is a great example
It addresses a single pain point and promises to deliver a tangible result.
Such giveaways attract subscribers 1000x quicker than a simple “Join Our Newsletter” box in the sidebar.
Here’s another good example from Jon Morrow’s website, GuestBlogging.com
The key to an effective lead magnet is that it addresses a single pain point of your visitors and gives them immediate value.
Use pop-up boxes, your blog’s sidebar and the space at the end of every blog post to promote your giveaway.
If you can get it right, converting traffic into subscribers won’t be a problem for you.
3. Use Visual Content to Simplify Complex Topics and Improve Readability
All of us are primarily visual learners.
Research shows that the human mind can process images almost 60,000 times faster than text content.
Since most internet users have small attention spans, creating plain text blog posts is only going to get them off your blog even faster.
This is particularly important if you’re running a blog on a technical topic that needs a lot of explaining, or a topic that is difficult to understand in general.
Using snapshots and images in your blog posts not only helps your readers understand your point better, but also allows you to keep them on your site longer.
You can use Evernote Web Clipper, a free Chrome extension, to create attractive snapshots for your posts. Or use free tools like Canva or Visme to create infographics for your posts.
Here’s a really good example of how infographics can be used to make complex or dry topics easier to understand.
Source: Fried.com – VPN Stats and Facts
You can generate even greater engagement by embedding video content in your blog posts. Several leading bloggers are already doing it and reaping the benefits.
In short, plain text blog posts are no longer effective in grabbing the attention of your readers. You need to create a mix of text and visual content to make an impact on your visitors and get your point across more effectively.
4. Boost Engagement and Build Your Influence With Facebook Live Videos
Facebook Live has literally taken over the content marketing world over the last 12 months.
Every single influencer I know is using Facebook Live to boost user engagement and strengthen their influence.
Many others are using it to drive traffic to their blog content and convert Facebook followers into email subscribers.
Studies show that users spend 3x more time watching Facebook Live videos as compared to recorded content.
Source: Bold Content Video
So if you haven’t started using this platform, you need to get on board quickly because the competition is increasing every day and the market might not be as open in a few years as it is today.
Facebook is currently giving increased organic reach to Live videos as compared to the text or link updates that you post on your Facebook Page.
So this is a great opportunity to not only build a much stronger connection with your audience by interacting with them live and responding to their queries, but also to drive additional traffic to your blog from Facebook.
Blogging has evolved over the years from a part-time activity to a practical business that is generating millions of dollars every month for people around the globe.
You need to stay one step ahead of the other bloggers in your niche and keep a close eye on the latest blogging trends and practices.
What other techniques do you think will be effective in the coming year?
I’d love to hear your thoughts in the comments.
How to Build Brand Authenticity Using Customer Generated Content
Creating quality content is the best thing someone can ever do for their company. When done right, it generates a lot of traffic towards the website thus giving a high likelihood of converting the followers into leads. Unfortunately, quality content is expensive and can use up a lot of money, time, and very exhaustive.
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Fortunately for us, there is another way to get quality content without having to go through all this hustle. When you make use of this strategy, it will turn out to be more powerful and accurate than other cumbersome methods. This solution is known as User Generated Content (UGC) since it is one of the simplest way to get results without getting tired.
What is the significance of UGC?
The moment you make use of content generated by customers, you automatically create trust with other customers. This is because more than 80% of consumers find content generated by their fellow customers to be convincing and true than what the brands can write about themselves. The assumption is that no one will ever write negatives about themselves unless third parties take over.
UGC is the most authentic type of content as 98% of it is true since customers have no interests in the customers creating profits. If something is bad, they will write it as it is. The reverse is also true. It is therefore recommendable to spend more time curating on the content written by consumers rather than the company itself. You can also use a tool like keyword.com to better create content for your audience and to also rank higher in Google for multiple keywords and search phrases.
The other advantage of UGC is the ability to track all the conversations and mentions. This mostly helps by finding out what the customers think about your services and products. In case of any problem, you can address the same issue. You are allowed to comment on the same wall towards their plights.
The other advantage is to help a company in saving time meant to write content. This time can be allocated to other issues that help in accumulating profits for the business.
Ways to Build an Effective UCG Marketing Strategy
1 – Choose your platform wisely
You do not just create a CGC in any area. The first thing is to ensure that you have a good number of active followers in online platforms. In addition to this, remember that each platform works differently; Facebook users are known for sharing content whereas Instagram is more of visuals. When you ask people for content, remember to be specific with what you want since a lot of us are ready to talk about anything we wish.
2 – Collect independent customer reviews
Customers’ reviews are very vital to any business as they act as personal recommendations to other people who are yet to try your brand. In fact, a lot of people prefer to read a number of reviews before making a conclusion on whether to buy or not. If someone comes across two or more negative comments, a good number will pull away from your page. Remember that savvy customers will always spot fake reviews hence the more reason to stick to authentic customers. The only way to win their hearts is by offering what you promised in the first place.
3 – Offer rewards
There is nothing as encouraging as being rewarded for doing something. Offering rewards attracts a lot of people towards your page as everyone is eager to get something. Don’t try too hard by getting expensive gifts. You can promise that a winner will have their tweets retweeted or you feature their article or business on your page. Not only will they feel happy that they are part of your success but will also attract new users to subscribe.
Neil Patel is often preaching about the process of offering rewards and getting users to submit an email address on your site — which you can then follow up with afterwards. You can read more on Neil and his most recent resources here.
4 – Support a charity event
You need to remind your customers that your brand is not after making profits but rather in helping the community in different events such as acts of charity. Let people know that you have a greater vision for them too.
Online platforms can either break or boost your business. This is because a lot of people have turned to recommendation on social media by strangers or friends. If you want better reviews, ensure that your products are quality and services are up to standard.
User Generation Content is the Way to Go!
With more than a billion active websites and blogs on the internet today, content overload is happening daily. The same is true for brands and bloggers that are struggling to create original content on their own.
The better option is to build a platform or content creation and marketing plan that relies on content being created from other users. After all, how much content has Facebook or Instagram ever made… and look at how huge and massive their brands are!
Be Careful Who You Ask for Blogging Advice
I retired to a life of travel through blogging.
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Do you want to travel the world through blogging?
My eBook lays out simple, step by step tips to follow for you to travel the world through blogging.
I know how to do it. I teach you how to do it. Easy. Simple. Smart, too; you ask a blogger who lives their dreams for blogging advice on how to live your dreams.
Imagine if you asked people from a blogging tips themed Facebook Group about how to travel the world through blogging? Who are these people? Do these bloggers know specifically how to retire to a life of travel through blogging? Have these bloggers written eBooks and created courses on the topic? Have they lived their dreams?
What ensures said bloggers offer good advice?
Do many of these bloggers offer terrible advice?
Are many of these bloggers experienced, skilled, knowledgeable bloggers, being tops in their niche, like me?
Most bloggers mean well. Some bloggers offer solid advice.
But many bloggers offer terrible advice to struggling new bloggers who follow terrible advice and all of them struggle horribly, following bad advice from bloggers who only know how to fail, versus knowing how to succeed.
Be careful who you trust.
How to Get the Best Blogging Advice on Earth
Follow the top blogging tips bloggers.
Hire them to coach you.
The best blogging advice on earth flows through premium blogging products and services created by the top bloggers on earth.
100% of the time, following this advice leads to success. Fool proof way to get only good advice because pros teach folks how to be pros.
The only reason why you’d get bad blogging advice is if you follow anybody other than the top blogging tips bloggers on earth.
Beware Free Advice Because it is Often Cheap
Free advice sites like Quora and Facebook Groups require no vetting.
Any blogger can offer terrible advice.
This was from my trip to Fiji.
Beware trusting advice from these spots; well-meaning bloggers often guarantee your struggles by offering failing, inexperienced, terrible advice.
Vet Bloggers Who Offer Advice
Gaurav Kumar offered excellent advice via a comment responding to my live Facebook Broadcast.
If you wanted to vet his advice, checking his Facebook profile and clicking on his eAskme blog link immediately proves he is a top blogger who offers sensational advice for succeeding.
Following blogs, investing in eBooks and hiring bloggers by scanning their blogs is the easiest way to:
- vet advice
- trust advice
- get awesome advice
- accelerate your blogging success
Research bloggers who offer advice on free forums. Some genuinely offer success-promoting advice through their blogs. Trust said bloggers.
If you click through to see no blog, or a blog hosted on a free platform, or thin, weak content, beware these red flags.
Follow advice only from top bloggers who put their advice in action and succeed from an abundant, generous, calm, confident vibe.
Go to the Top
Follow only the top blogging tips bloggers on earth to get the best blogging tips and to accelerate your blogging success.
Matthew Loomis at Build Your Own Blog offers success-promoting advice. Follow him. Hire him. Succeed.
Why spend hours asking for advice from folks who may or may not have any idea what they are talking about?
Go to the top.
Google popular search terms, vet guest posters on Blogging Tips, follow the best, get the best advice on earth, use the advice, succeed.
Blogging gets easier and easier when you only follow the top bloggers on earth and invest in their premium offerings because getting the best advice from the best bloggers positions you to be the best.
What Does Your Blog Need?
I wrote an eBook explaining what your blog needs:
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Success finds bloggers who cover all bases.
If you need nothing and feel your blog needs nothing, you succeed and live your wildest dreams.
Successful bloggers know adding the right elements to blogs and beginning blogs the right way accelerates your success. Plus it feels good to begin blogging intelligently.
What does your blog need?
1: Domain and Hosting
Invest in a domain and hosting.
Accelerate your blogging success.
Domain names make you stand out.
Observe how Pat Flynn invested in Smart Passive Income.
Of course you know immediately; the blogger covers smart passive income. Passive income seekers know the resource because Pat bought a domain name.
He also invested in hosting to ensure he owned his blog.
Take this step to control:
- income potential
- blog voice
Own your site. You need to own your blog to be in control of your blogging campaign.
2: Premium Theme
Invest money in a premium theme.
Stand out from the crowd.
Circulating money on a premium, eye-catching, clear theme emits a professional, impressive, powerful message.
This was from one of my many trips to Thailand.
Readers see you are a serious, successful or success-seeking, blogger. Of course you gain trust and grow your readership quickly by investing money in a premium theme.
Why do you need a premium theme? Would you trust a blogger who uses a cheap-looking, heavy, non-professional theme? If someone cannot afford to invest $60 in a premium theme you better not trust their advice, their insight and their sharing. Why? Serious, skilled bloggers never allow $60 to dictate their life’s direction and failing, struggling, unskilled bloggers make the foolish decision to not chase their dreams over $60.
Content drives blogs.
Your blog needs content to:
- prove you know your stuff
- spread your presence online
- inspire readers to follow you
- inspire readers to trust you
Visit Blogging From Paradise.
Look around for a few minutes. Read 3 of my recent posts. Do you see why content drives the blogging engine?
Imagine if you saw only 1 blog post. Every blogger begins somewhere but publishing helpful content from a generous, success-focused energy distances you from most bloggers in your niche.
Imagine seeing 1 to 5 blog posts on a blog. Good introduction no doubt.
Imagine seeing 50 to 100 blog posts on a blog. Massive impact.
Focus less on post numbers and more on being generous with time and talents. Content just shows off what you know.
As folks see you know your stuff thru your volume of helpful posts you begin to:
- increase traffic
- boost your blogging profits
- expand your presence
- increase brand awareness
- help more folks
- make a big impact in your niche
Content makes everything grow.
Publish content on the regular to become a successful blogger.
Focus on Your Dreams
Concentrate on your dreams from a relaxed, chill energy.
You need dreams to feel the calm, detached confidence of bloggers who invest in:
- a domain and hosting
- a premium theme
- creating helpful content
See your blogging wins now. You succeed now. Own it.
Feel good about your blogging career. You are rocking it out.
Succeed, being the blogger who covers all blogging needs.
Invest in a blogging course.
Your blog – and you – need a blogging blueprint to follow in order to succeed from a calm, confident, orderly, relaxed energy.
Blog like a success.
Learn from the best to become a successful blogger.
Courses just give you a structure for learning in the proper format.
Imagine sitting down in a classroom to learn disciplines from a professor.
You do the same thing through a blogging course.
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