Facebook and Pinterest are just two of the major social platforms that have introduced new “buy” features to encourage users to make purchases as they browse. This smart marketing strategy can directly increase sales, but it’s important to strike the right note between visible and organic.
You want your website visitors to notice the buy button, but making it too “in your face” can be alienating. So consider the placement, design and call to action of that button to guide users toward clicking “buy.”
We asked 10 entrepreneurs from YEC to share their best advice for incorporating a buy button on your website, without it feeling pushy.
1. Place It Near the Business Name
Many websites mention business names throughout their pages. Whether it’s a review, blog post or part of the site’s core value, there is always an opportunity to connect a visitor to a specific business. Visitors are actively engaged when reading about a specific business, so giving them the option to purchase a product or service at that moment would be ideal.
2. Utilize Click-to-Open Popups
Unfortunately, a lot of online visitors expect to see buy buttons splattered across your site. To decrease the clutter (and annoyance) of shouting “BUY” ad nauseum, a much classier strategy is to use a quality click-to-open popup. You can link it to text or images, which allows you to cultivate that neat and tidy shopping experience without alienating or irritating your visitors.
3. Scroll as the User Goes Down the Page
As visitors read each page, you can add a feature that scrolls along with them (off to the side). This provides a way to always be close to that buy button. If it’s right there within their reach, they are more likely to click it.
4. Make the Button a Different Color
Don’t make the mistake of trying to match the color of your buy button to those already on your website. It should be differentiated. It also shouldn’t be too audacious but, rather, simple in design. And choose a basic and readable font.
5. Use “Call-to-Action” Buttons
Rather than use a single buy button on your website, consider using several call-to-action buttons throughout your website, like “Learn More,” “Sign Up,” “Download” or “Shop Now.” You’ll increase your organic click-throughs by leading visitors through your sales funnel instead of hitting them up suddenly with a buy button.
6. Understand the Context and Behavior of Your Users
The reason a buy button works on Facebook and Pinterest is that users are used to clicking links to go off-site and look at something, so there is a common buyer behavior there. If your users have the same behavior, then you can definitely incorporate the same practice.
7. Place Them Where They Make Sense
Place a buy button where they make sense. If you have a blog on your website, consider placing a buy button on an article that relates to what you want the customer to buy. Your website could also include some sort of banner that features the most purchased items from your website. This will allow people to see the popular items you have to offer without feeling bombarded.
8. Activate Commercial Keywords With Calls to Action
The key to creating organic buying experiences is to incorporate call-to-action language around commercial terms. For instance, if you have a travel website or blog and you mention traveling to Munich, Germany for Oktoberfest, you can easily add call-to-action language, such as “Book travel to Munich,” and either link internally to your booking engine or link off-site with an affiliate link.
9. Accept as Many Third-Party Mobile Payment Options as Possible
With mobile use high but mobile conversion rates still low, make it as easy as possible to buy on a mobile device. Integrate as many third-party payment platforms as possible including Apple Pay, Android Pay or Google Wallet to reduce the need for buyers to key in credit card info. Don’t like the extra processing fees? Tough. Consider this: The easier it is to buy, the more often your consumers will do so.
10. Refocus the Language
If you have a product or service you’re offering, having a buy button is smart business. But the word “BUY” can be a little in your face, so try something a little less obvious, such as “shop” or “learn more.” It’s important to have a call to action, but do so in a non-pushy way.
– Leila Lewis, Be Inspired PR
To see more expert opinions and tips like these, be sure to check out our “how to start a successful blog” roundup with tips for 82 different industry experts. Also, be sure to scan through out meet the bloggers series where we feature interviews with top bloggers and entrepreneurs on the internet today.
What You Need to Know About Influencer Marketing in 2019
With the pervasiveness of the internet, online advertising becomes profitable both for small and large businesses to attract consumers, compared to traditional media in the past five years. Online advertising revenues in the US rose by 22%, to a record of $72.5 billion, surpassing TV ads ($69 billion) in 2016.
An average person is exposed to over 1,700 online ads each month, but only half of them are actually viewed. The use of ad-block applications also rose by 30% in 2016. Consumers today have become immune to ads. They don’t take what brands are telling them at face value and prefer trustworthy sources – a trusted friend, family member, expert or social media influencer.
They rely on these sources before making purchase decisions to seek assurance of a good quality or experience. A research from Nielsen confirmed that recommendations from close peers or family are the most trusted source of information, rather than company websites, consumer reviews, and editorial articles.
This leads to the rise of influencer marketing. Influencers are considered to be credible because of their expertise in a specific subject matter and their ability to engage with their followers. Thus, brands can capitalize on this by using influencers to reach the consumers on social media platforms – where internet users spend most of their time.
In 2017, 71% of internet users are using social media platforms and these figures are expected to grow in the future. Social media has become the channel where influencers connect with consumers.
The most popular platforms for influencer marketing are Instagram and Youtube. According to Goldmedia, sponsored content from both platforms accounted for 34% and 31% of total influencers respectively.
Shifting to Top Tech Influencers
Huawei Mobile, a global provider of smart devices, partnered with a top tech influencer, Judner Aura to introduce the new Mate 10 Pro smartphone by giving an in-depth review of the phone on his Youtube Channel (UrAvgConsumer).
His Youtube channel has the most viewed technology product reviews of all time, with some of his most popular videos generating around 1 million views. The fact that he is extremely well-known for his knowledge of consumer-tech products makes his reviews credible. Thus, influencers like Judner Aura act as a guide that followers turn to before pulling the trigger.
Retail Chains Turn to Fashion Bloggers
H&M utilized Instagram to target young consumers, with its 700 million monthly users ranging from 16-24 years old. A research showed that 85% of Gen Z uses social media platforms to learn about new products and is more receptive to product information on social media.
To promote its H&M Divided Collection, H&M partnered with fashion bloggers, Julie Sarniana and Megan Ellaby on Instagram, resulting in a huge spike in followers just moments after the post was uploaded.
According to 2017 ShareIQ analysis, H&M generated 39 million Instagram engagements from just 486 posts and 20 times higher engagement than its competitors. Since then, H&M has been a strong performer on social media platforms, joining forces with fashion bloggers, style bloggers, models, and other fashionistas.
Joining forces with influencers are effective because it leads to building a brand’s credibility since they specialize in a particular category of content. Take advantage of their recommendations, testimonials, product reviews, and commentaries to attract consumers on social media platforms.
40% of respondents mentioned that they made a purchase after seeing a social media influencers using the product or service. Influencer marketing is a worthwhile investment and if you plan to increase your budget for influencer marketing for your business, make sure to check out the infographic below.
A Fool-Proof Formula to Creating Original Content for Social Media
You are doing a great job of posting on social media every day, and some people appear to be liking your content. So, you’re good to go, right?
Research shows that 60% of today’s marketers generate at least a single piece of online content every day, which may include blogs or social media posts. However, not all social media content in particular is equal when it comes to quality.
Social media is an essential part of any digital marketing campaign. Here are a few fool-proof tips for creating sharable original content on social media from one day to the next.
Let’s jump in!
Tell Stories to Generate Original Content on Social Media
Anybody can find commonly used inspirational quotes in his or her industry and post them on their own social media pages. That’s easy.
However, not all people can effectively share firsthand accounts of events in their respective industries that taught them something and perhaps even changed their lives.
If you’d like to produce content around topics that are heavily saturated on social media, it’s paramount that you do something totally unique by telling stories.
If you provide your own input and give your post an original flavor readers can’t find elsewhere on social media, you’ve got winning original content.
Constantly Gather New Ideas
A challenge that many brands face is that they are closed in how they approach to social media marketing.
For instance, perhaps you look at the creation of social media content as a task that takes place within a certain time slot. Outside of this allotted time, you don’t give attention to your content. With time sensitivity aways being of concern, a great way to take advantage of social media and being in the moment, it to focus on Instagram hashtags. With hundreds of millions of users on the platform at any given time, this is a great way to reach a ton of users for free, while also ranking in their platform for what’s happening at any given moment.
If you’re serious about creating successful original content, you’ve got to think differently about when you post on social media. Instead, it’s important that you gather ideas 24-7.
For instance, whether you’re going to a movie at night with your significant other or you’re getting the kids ready for school in the morning, your brain should be wired such that you constantly look for fresh ideas for your social media content.
You could even use these ideas as inspiration for the messages you share as part of your short message service, or SMS, marketing strategy. (View here for tips about what and what not do in the area of SMS marketing, based on a real-world example.)
Take the Visual Route
Words are indeed powerful, but pictures are even more memorable and engaging.
So, if you’d like to create content that grabs your readers’ attention on congested social media news feeds, go visual. That means posting stimulating photos with your written content or even posting video to engage with your target audience on a personal level.
How We Can Help
In addition to highlighting about how to create original content for social media, we offer a wide range of tips and resources on creating effective blogs that generate results.
We understand that online marketing as a whole is quite competitive. In fact, you could say that trying to get your voice to stand out online is a lot like trying to scream louder than everyone else in a crowd of 10,000 people.
Yes, it’s hard, but it’s not impossible with the right tools.
Get in touch with us to find out more about how you can generate online marketing content that people actually want to read, and that will motivate them to purchase your offerings time and time again.
7 Quick Tips on How to Keep Your Instagram Page Interesting
Overwhelmed with a lot of great Instagram profiles popping up like daisies? I don’t blame you. With Instagram becoming a saturated space, about a billion active users, it’s tough competition to get your followers to stay interested. You can’t afford to be complacent even when you’re confident you have a great following.
The preferences and priorities of your followers change as they go through these fast-paced times influenced by mass media and technology. Keeping them happy and engaged increases the probability that they are here to stay.
Instagram is designed to showcase eye-pleasing photos. So use this to your advantage — high-quality, energized and dramatic images are a way to catch your audience’s attention. Use photo editing software or apps that offer a variety of creative filters. Caption photos that tell a curious story and stir positive reactions. Excitement. Nostalgia. Tapping into your audience through emotions builds a connection.
Sometimes things can get boring when you run out of ideas to create, that you just make do with a lazy topic. Try to breathe new life into reliable old posts or topics that may be relevant to your audience or the brand you are promoting. The content should offer something unique or add value to your followers. Every post should give to your audience a take-away to think about or something of use. They will learn to rely on your every post since they can relate to it relative to their everyday lives.
Effective content curation is a way that can get you to network online, as you are sharing relevant sourced content that you are using to increase your brand’s visibility. This means a higher chance of getting your brand out there, which equates to more potential likes and followers. If you want to increase visibility, buying Instagram likes can help you get ahead. The more likes you get, the more traffic you get. A win-win situation if you ask me!
Play with Trends
Admit it, it’s fun to join in on the latest hype or even crazy meme to make things lighter and more entertaining. Novel ideas spark interest and build even more ideas and dialogue. We are curious beings and new things, or even old things seen in a new light, are always great conversation starters. The more you get your audience interested, the more they will understand that your brand is keen on providing current and fresh concepts.
Following the Big Name Brands
One of the most effective ways to keep your own social media profiles and updates relevant and interesting is to keep an eye on the big players in your industry. It doesn’t matter if you are an e-commerce company, selling ads online, or even just posting pictures of the latest fashion — it’s important to know what your competition is posting, so you can not only get inspired by their promotions — but also get determined to do it even better! Follow the big name brands and most followed Instagrammers in your niche space to see what others are liking and sharing the most.
Engage in Debates
You can’t please everybody. There’s bound to be that one commenter who will think otherwise. It’s a great opportunity for you to get involved and comment back. It sends a message that you are in touch with your followers and not a snob. Just remember to keep the vibe positive and conversation healthy. Keep it classy!
Listen to Your Followers
So, you’ve established your brand and the kind of content you wish to sustain and build. There may be times when you’re so focused on getting your brand noticed, you’re set to base everything on your decisions. You forget your audience has a voice too. Don’t become one-sided. Feature them in your posts. Give back. Take the time to know and understand the needs or preferences of your audience but still keep true to your brand. Be receptive. Be flexible.
It’s a challenging feat to take on. But if your passion is blogging and getting satisfaction from seeing your followers happy, then keeping them interested will come naturally to you.
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