Connect with us

Blogging

12 Steps Toward Building an Email List That Yields ROI

Published

on

When building an email list, your goal should go beyond simply getting subscribers. To start seeing ROI from these subscribers, you want to build a list of people who are likely to become paying customers. This should be the end goal and focus at hand, as all too often, marketers and brands are blinded by big subscriber numbers and not the actual ROI and results that come from them.

A few ideas on how to improve your email results include deleting old email addresses to increase your open rate, asking your subscribers to opt in twice with an activation link to ensure that they’re interested, and including shareable content that will amplify your reach. The key is making every email and every subscriber count.

These 12 entrepreneurs from YEC offer their best advice for building an email list that will actually yield a solid return on investment.

1. Create a Highly Targeted Opt-In Offer

Building an email list starts with people filling out an opt-in form on your landing page. Your goal isn’t to simply get lots of subscribers but to get people who are likely to become customers. To do this, make your initial offer highly relevant and something that makes them want more. If it’s a report or e-book, it should provide value but also pre-sell the product you’re marketing. – Shawn Porat, Scorely

 

2. Make Every Email Count

When your email list is small, it’s easy to neglect your subscribers’ individual needs. Treat each customer interaction as if it’s your only chance to impress them because it could very much be your last if your marketing emails underwhelm your audience. Therefore, you’ll want to carefully segment your list and challenge yourself to create unique and valuable email content worth consuming. – Firas Kittaneh, Amerisleep

 

3. Delete Old Email Addresses

I used to think more email addresses were essential to create a great email list. Recently, we trimmed down our email lists tremendously by deleting the email addresses of those who don’t open up our emails for a predetermined amount of times. Our open rate has soared as a result and our spam rate has plummeted; we have a much better score with ESPs too! Main takeaway: More isn’t always better. – Elliot Bohm, Cardcash.com

 

4. Ensure Your Subscribers Are “Double Opt-Ins”

Whenever you start building an email list, make sure you list only “double opt-ins.” This means that after they put in their initial details (e.g. email address and name), they need to click an activation link sent to them by your autoresponder. This extra security step will avoid building up erroneous email addresses and is one way to really increase your list quality. – Alex Miller, Upgraded Points

 

5. Make Your Offer Clear

Avoid generic e-books and white papers. In order to build a list, you need subscribers that will potentially convert into sales. A list of 2,000 subscribers that all have buyer-intent is much more valuable than a list of 100,000 subscribers that are likely never going to buy from you. Calls-to-action and your “bribe” must be crystal clear and include something of value that will attract prospects. – Jonathan Long, Sexy Smile Kit

 

6. Create Shareable Bite-Sized Content

Create shareable bite-sized chunks of content that are relevant to your audience. With only eight seconds to capture a reader’s attention, choose topics that are informative and directly useful. Engaging information and easy to find sharing buttons will prompt your audience to share among their circles, which quickly amplifies your initial effort, building a better list and generating ROI faster. – Peggy Shell, Creative Alignments

 

7. Focus on a Specific Industry

We build our email list based upon the industry because that is more appealing to the reader. We first send out emails to a small group of around 100 subscribers and then measure the response. If we get a good response, we send emails out to the rest of the subscribers. If we don’t get, we adjust our content until we get one. – Piyush Jain, SIMpalm

 

8. Set Metrics to Measure

You won’t know your ROI if you don’t set some metrics about how many leads and sales you want to achieve from your email campaigns against the budget you have set and the resources you want to put toward it. Have a list of criteria to measure and the tools to measure so that you can shape how you approach finding people to put on your email list. – Zach Binder, Ranklab

 

9. Segment Your Lists

List segmentation. You want to know exactly where each of the emails in your mailing lists came from. You then want to create different email campaigns based on where each email came from and the type of customer that it belongs to. Sending generalized campaigns to your entire list is generally not the recommended way of doing email marketing anymore. You need to get specific. – Duran Inci, Optimum7

 

10. Get the Right Audience

The most important thing when building a list that converts is getting the right audience and targeting them. Know exactly who your ideal customer is and who is most likely to buy, then focus all your energy on building a list of those exact people. Often I see people build a list of “all entrepreneurs” when their target should be 2% of that – causing spam complaints and low ROE (return on email). – Jeremy Brandt, WeBuyHouses.com

 

11. Link “Giveaway” Ads to an Email Sign-Up

If a business pays for an ad, use that as an advantage to build an email list of the people who are interested in the company/products. Make sure that the landing page of the ad includes an email sign-up that is required before leaving the page. Use that email list to choose a “giveaway” winner and connect with customers moving forward. – Daisy Jing, Banish

 

12. Isolate Your Target Audience

Target audience matters. We had a giveaway with a company outside our field, which gave us many email addresses but few returning consumers. Buying random lists gets a lot of emails, but they might not be real or bring you people looking for your product. We focus on people who want our product and want to sign up with us. – Ashley Ferraro, Dona Jo, Inc.

 

I hope you enjoyed this recent expert round up. If you did, also be sure to check out one of our larger round ups on “how to start a successful blog” with tips for 82 different industry experts. If you’d like to create a similar post like this one, also be sure to check out my full expert round up guide, that is simple enough for anyone to follow and also shows live examples of how other sites are creating these same types of posts to explode their online reach and brand power.

  • 23
  •  
  •  
  •  
  •  

Zac Johnson is a online marketer with 15 years of experience and also a blogger at ZacJohnson.com, as well as the founder of BloggingTips.com. You can also follow me on Twitter and Facebook

Continue Reading

Blogging

How to Generate More Leads from Your WordPress Blog

Published

on

how to generate more leads

As a blogger and marketer, you need more leads except you want your business to fizzle away.

In other words, lead generation is what everyone who cares about growing his audience base should never play with!

With effective lead generation, you’ll be able to capture those users by creating a communication channel between your website and the user.

Many successful bloggers and online marketers have confessed that their biggest mistake was not building an email list to capture leads from day one, which is also a mistake you wouldn’t want to make.

Additionally, studies have shown that “over 75% of users visiting your site from search engines will never see it again,” which is why collecting their email address (lead) from their first visit is important.

In this article, you’ll learn how to generate leads from your WordPress blog like a pro.

How to Generate More Leads: A Step-By-Step Guide

Getting Started with Lead Generation in WordPress

The first thing is to get a self-hosted WordPress.org site (if you don’t have one already).

After which you’ll register with an email marketing service provider, which are companies that specialize in sending email campaigns and broadcasts to your list. You can use Aweber or ConvertKit for this.

It’s also important to get lead generation software (marketing automation tools) such as Thrive Leads or Elementor. These services will help you create attractive sign-up forms for lead capturing.

Finally, your lead generation campaign will only be effective if you’re using the right WordPress plugin for this job.

Lead Generation Using Popups and Dynamic Optin Forms

how to generate more leads using email pop up forms

Source: bloggerjet.com

One of the several ways of generating leads from your WordPress blog is to add a plain looking email subscription box to your sidebar. However, visitors don’t notice those forms, in most cases, and this is because they blend in.

This is where a lead generation software comes in. It lets you create and test multiple email opt-in forms for your site and determine the one that converts the most.

With a good lead generation software, your opt-ins can be personalized based on user behavior, so they can see the most targeted offer at the right time.

For instance, you can show customized email capture forms for:

  • Different pages, blog categories, or sections
  • Based on the user’s previous interactions with your site
  • Based on their physical location
  • Based on the user’s device (Mobile, Desktop, Tablet)
  • Based on where the user is coming from (Facebook, Twitter, Google, etc.)
  • Etc.

Lead Generation in WordPress Using Comments

According to research, comments are the simplest way to build user engagement.

However, the default WordPress commenting system is not very effective in bringing back the visitors who comment on your blog.

Now, one of the many ways you can capture leads from comment forms on your WordPress website is by adding comment redirect.

When a visitor comments on your site, they’ll see the same page again with a preview of their own comment. It’s nothing new, really.

So how about converting these users into subscribers?

This can be achieved by redirecting them to another page on your site after they leave a comment. This could be a special offer page or a thank you page like the example below:

thank you page

Source: premiumcontentshop.com

Lead Generation Using Contact Form in WordPress

One of the most common ways of generating leads in WordPress is via your contact forms. However, most WordPress contact form plugins are either very tough to use or doesn’t integrate with your email service provider.

This is what WPForms can do for you. It’s one of the most user-friendly contact form plugins for WordPress sites.

With WPForms plugin, you can easily create stunning contact forms and effortlessly integrate them with email service providers like Getresponse, Aweber, MailChimp, etc.

Creating and Using Lead Magnets in WordPress

Lead Magnets (also known as incentives) are special offers given in exchange for the desired action.

This special offer could be anything from an eBook, a helpful resource, Amazon gift cards, discount coupon, etc.

lead magnet

Source: digitalmarketer.com

Lead magnets work incredibly well because they are quick and easy, they offer visitors something valuable in return, and they don’t have to pay for the incentives.

Additionally, if you’re a blogger, then you can also use a “content upgrade” as your lead magnet. A content upgrade simply offers visitors extra useful content as an incentive for performing an action.

An easy way to create a content upgrade is by turning your best blog posts into an e-book.

Visitors may want to get a copy of your post so they can read it offline.

A tool that can help you do this is Designrr.

It lets you import your post and convert them into a different format (e-book, video, podcast). You can then edit and customize the presentation of the repurposed content and make it look better.

Now, for your visitors to get their hands on your e-book, they need to give away their email address in exchange.

This approach works as a lead generation strategy for a simple reason:

You scratch their backs, they scratch yours!

You get their email address and they receive the valuable e-book from you in return.

For this reason, this mutually beneficial approach to lead generation is one of the best.

Do you now know how to generate leads using WordPress?

Lead generation does not start and end with using plugins. Rather, it starts with building a comprehensive sales funnel and having a clear understanding of how all the different elements and pieces fit together.

Apart from using tools, you can equally leverage content and nurturing your current leads in order to close them into customers/clients of your blog.

Finally, here’s how to generate more leads for your business.

  •  
  •  
  •  
  •  
  • 1
Continue Reading

Blogging

6 Ways Teachers and Education Bloggers Can Use Summer Break Productively

Published

on

Once that final bell rings and the last scuffling footsteps of students running out the doors fades away, only teachers are left. After spending months working well over 40 hours per week, suddenly educators find their schedules considerably lighter for the next few months.

Of course, some much-deserved rest and relaxation is on the menu—but even so, that teacher mentality doesn’t magically disappear. Chances are your brain will start whirring soon enough, reflecting on the past year and thinking ahead of the next one. This is when blogging and content creation can really come into play!

It’s only natural you want to use your summer vacation in a way that reinvigorates your mind and ensures you’ll start off strong next year. With this in mind, teachers and education focused bloggers are continually working throughout the summer to make sure they never lose a step.

Here are six ways for educators to utilize summer break productively.

Anatomy of a Teacher

Prioritize Self-Care

Self-care is about more than pampering yourself; it’s about recharging the mental, emotional and physical “batteries” that you need in order to keep teaching well. Most educators end up putting their own needs on the back burner during the school year. So, summer is the ideal time to destress and regain some clarity. This will help you avoid burnout down the line.

Here are a few self-care tips courtesy of Edutopia:

  • Spend time on hobbies: During the school year, it’s all too easy to abandon hobbies and creative pursuits. But summer is the perfect time to dust them off. Try drawing, baking, playing a musical instrument, knitting or sewing, cooking or gardening.
  • Connect socially: Think about how many times you had to defer social plans during the school year. Now that your calendar’s wide open, you can reconnect meaningfully with family, friends, neighbors, coworkers, etc.
  • Unplug your mind: Take at least a few minutes per day to do, well, nothing. Walk without a destination, watch a new TV show, meditate, take a nap, read something light, listen to an album all the way through or try a new podcast.
  • Exercise: Make time for regular exercise, be it your favorite intramural sport, yoga, running, dance, spin class, walking the dog, etc.

Continue Professional Development

Summer is also an excellent time to pursue professional development that’ll ultimately help you become a more well-rounded teacher and person. Look for local opportunities to take classes toward a degree or attend workshops for continuing education.

For teachers that enjoy writing, the option is always there to do some simple freelance writing work online, while also making some extra money in the process. Writing sites like Fiverr.com and iWriter.com make it easy to start getting paid for simple writing projects in your free time.

Go Over Feedback from Last Year

Once you’ve had an appropriate period of time in which to decompress, spend a day going over the feedback you received from last year—including any student evaluations, parent comments and employer assessments. Feedback is a great motivator to keep doing what’s working and switch up what isn’t. 

If you have an active blog with real visitors, you can use the feedback form and commenting options on your site to get feedback on future lesson plans, or lessons learned from the previous year.

Plan Improvements for Next Year

Let’s be honest: Your mind is probably already thinking ahead to next year, even if summer break just started. It’s only natural. You can’t help but envision and anticipate teaching another class of students. Luckily, summer is an opportune time to plan improvements for next year.

Think in terms of teaching strategies and tech tools. What would help boost engagement and active learning in your classroom? For instance, many instructors nowadays are incorporating student response systems into their lesson planning. Plug-ins like Poll Everywhere integrate into presentation software and allow learners to answer multiple-choice polls, submit free-form questions and contribute to word clouds in real time. This has proven to be one strategy for breaking up long lecture classes and getting students involved—and it’s a straightforward addition to any teacher’s toolkit.

There are also likely some areas in which you can easily identify what you’d like to do better next year. Spend time reflecting on what fell short last year so you can improve it next time around.  

Supplement Your Income

Teachers are notoriously overworked and underpaid. So, perhaps the most productive thing you can do this summer is use your skills to supplement your income. Try marketing your skills as a private tutor or writing coach for a reasonable hourly rate.

Again, if you have a blog that already has a nice following online, then why not explore your options with packing up a few creative lesson plans or education tools. There is no reason why you wouldn’t be able to sell such digital items to other teachers and schools throughout the country — as long as they are original and you have complete ownership of them.

Lead an Extracurricular

Missing school? Look for opportunities to get involved in extracurriculars. Maybe the cross-country team needs a volunteer coach. Perhaps the summer musical needs someone to help make costumes or manage props. You may even be able to start your own club! The possibilities are nearly endless here.

These are just six ways teachers can use summer break productively. Can you think of any more?

  •  
  •  
  •  
  •  
  • 1
Continue Reading

Blogging

A Blogger’s Guide to Broken Link Building

Published

on

The internet is broken (literally).

Millions – if not billions – of links get broken daily due to expired hosting, incorrect site migrations, and typing errors.

That’s not good news for the respective site owners.

For link builders, however, the broken links present huge opportunities.

In this article, you will learn how to leverage these opportunities in the form of broken link building.

I will show you the exact process of scouring the web for broken links that you can turn into a backlink to your site!

Why do broken link building?

Before we begin, you need to understand why broken link building is one of the best ways to build a formidable link profile for your site.

And here’s the answer:

It’s all about reciprocation.

If you do something nice for the site owner, there’s a good chance that s/he will return the favor in kind.

In this case, if you point out broken links on a site owner’s page, s/he could be more willing to link back to one of your pages as a way of thanking you.

This principle is well above other link building tactics where people demand links from sites without giving something in return.

Let’s put it this way:

If I don’t scratch your back, will you scratch mine?

(Answer: probably not)

And that’s the thing with broken link building. Both parties benefit from this tactic.

The site owner points to pages within the content that work. You gain a backlink for your effort.

It’s a win-win!

Now that we’ve discussed the why, let’s hop onto how you can proceed with your broken link building campaign.

Below are the exact steps that you should follow to properly pull off this tactic for your blog:

Find resource pages

Have you heard of resource pages?

You know, pages with lots of outbound links related to a specific topic?

Here’s an example of one:

resource page example

This page is a treasure trove for broken links!

The goal of resource pages is to provide visitors with information from third-party pages about a topic.

However, as the years go by, some of the sites no longer operate, which render their links broken.

And site owners don’t have the time to check each link on the page one by one and see if they work.

Therefore, consider this your job of helping them out.

By identifying the broken links, you can request to get one of your blog posts included in the page!

More importantly, site owners are more willing to link back to you on their resource pages. This is only assuming that the blog post you want a link from is relevant to the topic.

But first, we need to find resource pages related to your blog’s niche.

Hop on to Google and use the following search query:

[Niche] resource page

Replace [niche] with your actual niche.

From here, Google will return results of resource pages that you comb through. Click on each of the pages and keep the best ones in a spreadsheet.

Find broken links from pages

neil patel 404

Here’s an example of a broken page.

It’s a page on a blog or site informing you that the link you visited no longer exists.

Your goal, therefore, is to find 404 pages or broken links from resource pages!

Using the Chrome extension, Check My Links, helps find broken links.

It’s what you need for quickly checking pages for broken links.

Install it and it’ll appear as a small checked icon alongside your address bar. Clicking it automatically scans links in the page.

broken link using check my links

It gets highlighted in red if there’s a broken link, together with an error report at the text’s right side.

Using the same spreadsheet, keep the pages with broken links and remove the ones without.

Find the email of the site owner

The next step is to inform site owners about the broken link.

However, you can only do this if there is a contact page or an email address available on the site.

But what if they don’t have either?

Not to worry – there’s FindThatLead to the rescue!

It’s another Chrome extension that lets you find email addresses of people who own or work on the site.

By installing and clicking on its icon, you will see the different emails of people who are part of the organization.

Findthatlead

To help verify their emails, you must click on the check icon. It shows if it’s either GUESS or VALID. Filter out the guesses and keep the valid ones.

Inform site owner about the broken link

Once you have their emails, you need to craft a message informing them about the broken links.

Since you’ll be sending to as many site owners as possible, the process even becomes tedious and repetitive.

However, there’s a way you can automate the process to make the job easier for you.

Gmail’s Canned Response allows you to create an email template you can use for your broken link building campaign.

Therefore, instead of crafting new emails talking about the same thing, you can pull out the template and fill in the blanks for each new site owner!

gmail canned responses

In the email template, address the site owner by their first name. It’s the first step of personalizing your campaign.

Next, talk about how you came across their page. You were probably looking for resource pages to help you write a post about the topic they’re covering.

After that, point out the broken link on the page. It’s the very purpose of the email, after all.

Now, here’s the most important part:

Mention that your blog has a similar page that can replace the broken one.

In this part, don’t make it sound like you’re forcing your link to be included in the page. Just suggest your link to the site owner.

Give them the choice to either include your link or not. You have to trust them to make the best decision for their page.

Here are other tips on help you write the template:

  • Make your email short and sweet. Your recipient is more likely to read the entire email. It’ll also be easier for them to understand and follow your requests.
  • Be professional by maintaining the proper grammar and punctuation.
  • Follow up with another email once or twice if they don’t respond. But more than that, and you end up spamming someone.
  • Be polite and know that you’re just asking a favor. If they ignore your emails after multiple times of reaching out to them, move on to the next site.

Finally, review the results of the campaign with the template you’re using. If the response rate is low, maybe you need to tweak your template to generate better responses.

Conclusion

As you can see, broken link building is more about building relationships more than everything else.

Once you click “Send,” there’s nothing much you can do about it.

They may link to your site on their resource page. They may not.

However, as mentioned earlier, you need to trust people to do the right thing.

If you pull off your broken link building campaign flawless, they will link to your blog posts 100% of the time!

If you’re not confident in developing and implementing this campaign, you can ask agencies like SEOExplode that offers SEO services with years of experience in link building.

They will help guide you in the process of broken link building. This way, you can develop a link profile that will bolster your blog’s SEO performance.

  •  
  •  
  •  
  •  
  •  
Continue Reading










Trending