Do you know your target audience well enough?
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To really create content that will resonate with your audience — understanding your audience is very crucial.
It gets better when you can put yourself in your customer’s shoes and create content with empathy that’s tailored towards improving their lives.
It’s only when you know your audience that you can engage them with your content, and convert them to happy paying customers.
Here are 6 proven steps you can take to truly understand your target audience.
1. Conduct exclusive market research
This is by far one of the most important steps to understanding your audience.
Whether you are a small business owner or you run a large firm, it’s very important that you conduct a research before you ever start any marketing campaign.
In a recent research by Responsys, 34% of 2,000 US adults surveyed left a brand because they were receiving irrelevant marketing messages from them.
Oops! What a great lost.
This can only happen when a company ignores market research or fail to do it the right way.
I’m sure you don’t want to have the same experience — that’s why I wrote this article to guide you.
Here are the four simple ways to carry out this research:
1). Use Google Alerts or Social Mention tool
Google Alerts can be a very vital tool in following trends and people in your niche.
You can set alerts for similar products in your niche, follow updates, check out articles written by your competitors, and also check out the comments by your prospects. As you’re aware, mobile usage has surpassed that of desktop — so you need to study and understand user’s mobile behaviors as well.
You’ll have insights about topics, events, and people that your ideal customers care about. Researching the long-tail keywords that your target audience is using to search for information about your business/product is equally important. Unfortunately, Google Keyword Planner might not help you here — I like to use Ferzy Keyword Tool or KeywordTool.io
More so, you can also use Mention or Social Mention tools to monitor content and people from social media, forums and other social channels. Yes, you may have to invest in SEO, PPC, or even native ads to be able to reach your target audience, but it begins with a market research.
These services can help you know when a new research has been published about the specific keyword or phrase you are concerned about.
2). Interview Your Current Customers
Interviewing your current customers can be a great way to get first-hand information about your ideal customers.
It will not only help your customers, but it will allow you to gather case studies and metrics which are integral factors for building your personal brand and gaining traction online.
3). Study Your Web Analytics
Your web analytics can help you a great deal.
Are you really making use of the data available to you through your web analytics?
Your web analytics can help you answer the following questions:
Where did your website visitors come from?
What keyword or phrase did they use to find you?
How long did they stay on your website?
What content format are the most popular?
Where are the locations of your audience?
Where do they go from your site?
What are the patterns of your visitor’s behavior?
Are these patterns giving you information about the position your prospects are on your buyer’s journey?
When you are able to get answers to this questions you’ll begin to get a better understanding of your audience.
4). Use Professional Social Networks
Use professional social networks like Quora and LinkedIn to uncover what groups your potential customers are and what they’re discussing.
Great, you’re on the right track.
So far, we’ve discussed how you can leverage some of the resources that are available to research your target audience. Now let’s put them together to create a customer persona
2. Create Your Customer Persona
After gathering all the required information about your customer from your research, you need to now create a fictional customer that exhibits all the characteristics.
No matter what you call it, a customer persona or marketing persona, we’re referring to the same thing.
According to Ardath Albee – “A marketing persona is a composite sketch of a key segment of your audience. For content marketing purposes, you need personas to help you deliver content that will be most relevant and useful to your audience.”
I love this definition of buyers persona by Ardath Albee.
Your buyer’s persona can help you provide actionable solutions to the challenges that your audience is facing.
And it should contain core characteristics that answers the following questions:
What is the buyer’s role in the company?
What type of company does the buyer work for?
What level of education has the buyer achieved?
What does the buyer like to do for fun?
What is the buyer’s gender?
What is the buyer’s age?
What is the buyer’s household income?
How does the buyer define success in the workplace?
What are the buyer’s career goals?
Here’s a typical example of how your buyer’s persona should look like:
Source: Single Grain
Once you know all of this, the marketing content you’ll create will be of great value to your target audience — they would feel involved and will stick to your brand.
4. Monitor Comments And Engagement
As you know, one of the reasons Neil Patel is so successful at blogging is that he interacts with his audience via comments on his posts.
I think he replies almost every comment and in the process, he understands how his audience thinks and will most likely find new content idea during the conversation.
You can also do the same and hopefully, you’ll be able to understand your client well enough.
5. Look at Your Competitors
Look at successful brands that share similar goals as yours. Look at what they’re doing. Evaluate their content marketing strategy, try to find out what they do differently, find out why they are using some terms consistently.
Truth is, a brand might not fully understand what they’re really doing, but a careful study will reveal to you what works and what doesn’t.
6. Learn from third-party resources
You can also leverage on the research done by other marketers with respect to your target audience. Study them very well and extract the necessary data.
Learn from case studies and psychological analysis conducted by more advanced marketers in your industry. For example, if you’re a digital marketer you can learn a lot from Moz, Content Marketing Institute, QuickSprout, and other credible digital marketing blogs.
Stay away from assumptions. Why?
Because, often times, your assumptions about your customer could be wrong. Yes, it’s acceptable to make intelligent guesses, however, that shouldn’t inform your decision making process.
Pro Blogging Advice: How to Filter Opportunities
I ensure that freedom is A1 in my life. Take this pro blogging advice to the bank. Literally.
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Freedom helps you make more money, help more folks and feel good as your success expands. Freedom means making freeing choices all day long.
Freedom means filtering blogging opportunities according to:
- giving energy only to opportunities promoting your freedom, success and dreams
- giving no energy to all other opportunities flowing your way through email or Messenger or wherever
I spent a few minutes this morning making the bedroom in Thailand nice and cool. Freedom. Considering outside temps are toasty I figured having a cooler work space feels better, more freeing and helps me work from a chill – literally – relaxed, prospering energy. I had the time to do that because I only pick a select few opportunities flowing to me daily.
Pro Blogging Advice
Imagine Gordon Gekko’s line; I see 100 opportunities daily and choose 1.
I see quite a few and choose only successful opportunities that work for me and the other party.
Here I am during one of my Thailand trips.
This is how to filter opportunities to accelerate your blogging success. Give all of your attention and energy to:
- opportunities vibing with your dreams
as you filter through:
- co-creating opportunities
- interview requests
and you will become more successful while enjoying the ride and having tons of time offline to do what you love doing offline. Or to engineer your room in Thailand to make it cooler.
Pro bloggers save themselves hours daily and accelerate their success by only giving their energy to success and freedom expanding opportunities.
Every filter is a personal, intimate choice. If something feels fun to you, assess how you see the opportunity expanding your growth. Does it feel like it’s a way to expand your success and dreams? Seize the opportunity from a detached, chill, energy. You’ll see more success.
If the opportunity feels like it cannot expand your success then give it zero energy. Save yourself time, energy and the heavy, burdened feeling weighing down most bloggers who give more than a bit of their attention and energy to anything other than their success and dreams.
How to Filter Opportunities
Let’s say you just opened Messenger or your email inbox.
Scan the title of the first email. Within 1-2 seconds you instantly know if the opportunity moves you toward greater success and happiness and freedom. Respond with 1-2 lines if this is the case. Give no energy to any other opportunity.
If the Message or email feels like fear, give it no energy after 1-2 seconds of scanning. If it lacks clarity, give it a few seconds of scanning. If you vibe with the core message, respond. If not, release.
I tend to give most of my inbox no energy and a few opportunities minimal energy to save literally weeks of email time over years. You instantly know what to respond to and what to let go after a few seconds of scanning. We all do.
A Few Pointers
Keep these ideas in mind:
- only pursue opportunities with positive, success-focused bloggers
- only pursue opportunities that feel fun and freeing and success promoting
- partner only with heart-centered bloggers
- give your attention and energy to success-seeking newbies who literally put their money where their mouth is
- think through how much time and energy interviews require before agreeing to do interviews with any blogger
For me, for an hour long interview, Tim Ferriss or Joe Rogan will do. Leveraging.
If not, that hour is best spent at the movies or going out to eat here in Thailand or writing an SEO-optimized post. Rest and relaxation and offline play is the foundation of all my pro blogging success. Getting a life makes you a successful blogger; you vibe abundantly by having a well-rounded, peaceful, abundant, interesting, fascinating, multi dimensional life, as all genuinely successful bloggers have.
I do not gobble up any opportunity. I clearly see if the opportunity aligns me with greater success and more successful folks because where your energy goes, grows.
This is a chief reason why I have circled the globe and lived a movie worthy life for 8 years. I give my attention and energy to success so success expands.
Success Seeking New Bloggers
Sprint up the energetic ladder and see greater success by going to the top of your niche, networking solely with top bloggers in your niche.
Network with bloggers like Jeff Goins. Learn from him. Make an impression. Promote him. Move into higher blogging circles. Learning from the best and following their advice is a way to cut your learning curve by years.
It makes perfect sense to:
- surround yourself only with highly successful folks
- learn from only highly successful folks
- align with only highly successful folks
If you seek health you seek out a highly skilled, successful doctor.
If you seek blogging health and success you seek out only highly skilled, successful bloggers.
Networking only with successful bloggers puts you on their radar, inspires you to practice writing, influences you to create and connect and you will see how your opportunity filter mirrors a pro’s filter; you learn from the best so do as the best do.
Only make room for blogging success.
Pursue success-expanding opportunities.
Network with successful bloggers.
Filter out all else.
Where your energy goes, grows.
Mindset is everything in blogging. Buy my course to get the right blogging mindset.
Blogging Mindset: 2 Tips for Increased Success
Developing a winning blogging mindset precedes your success.
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First you feel successful and count your successes, or blogging wins. Devoting your energy to success allows this success to appear in greater amounts on the worldly plane.
Two specific blogging mindset tips accelerate your blogging success.
The first tip vibes nicely with my chill evening here in Thailand. I watched Showtime online for quite a bit. Netflix next. Earlier today I watched the Game of Thrones premier, being a huge fan of the show.
Get A Life.
Look at the featured image for this post. Me in Cyprus. Look at this image below. Me in Bali.
Successful bloggers lived well-rounded lives. Successful bloggers spend hours away from blogging because freedom is the #1 blogging goal we all tend to aim for.
Earlier today I saw many of my blogging buddies excited for the Game of Thrones episode, as was I. I also observed some blogging buddies who had no interest in the show. Different strokes for different folks.
However; some bloggers pride themselves on doing nothing but blogging 12 hours daily, shunning TV shows, movies and all forms of entertainment. Most of these bloggers fail, being filled with tension, force, stress and basically having no life. Bloggers who manifest worldly success with such an approach make tons of money but miss out on life. You cannot be successful unless you enjoy a well-rounded ride because your spirit is not one dimensional.
I chose to succeed and to enjoy my Netflix, Game of Thrones, basketball, traveling and other hobbies. You can have it all but get a life to detach some from blogging, to enjoy the richness of a rounded human experience and to accelerate your success.
Develop the blogging mindset of someone who is calm, confident, knowing of their success and detached from results. Watch TV, exercise, do yoga, go to the movies and get excited about season premiers. Top bloggers play online and play offline to vibe high, to be creative and to reach the pinnacle of their niche, because their chill, peaceful, confident, successful energy says so.
Go. Where. Loved.
Go where people love you. Give your attention to love and success. Love and success expand. You accelerate your blogging success.
I respond to each person who Likes or comments on one of my Facebook posts. Likes and commentors love me. Or show me love. I respond to people who show me love because where your attention and energy goes, grows. Give energy to love and love expands. Success expands as love expands. Simple.
I responded to all comments on my blog. Give energy to love and success expands. Quite easy.
Reach out to successful bloggers you vibe with. Read their posts. Comment genuinely. Go where folks would love you and observe how friendships blossom.
Successful bloggers think like successes. Successes go where they are loved and waste no time giving energy to anything but love. Keep going back to where dear friends fill your well. Prosper. Simple formula.
Take care of your tribe. Befriend your readers. Bond with your customers. Keep showing love to people who show your love. Since where your energy goes, grows, the love grows as does your success.
How Living Both Acronyms Develop Your Mindset
As for getting a life, I just spent a few hours blogging earlier this morning having fun online from a chill vibe. After the blogging play I spent 4 hours out with Kelli. We enjoyed lunch here in Chiang Mai, Thailand. I have a life. I go shopping and eat out and watch movies and spend a few hours daily on Netflix. I also exercise and do deep yin yoga. Everything factors into my success.
Living in Fiji for 4 months factored in to my blogging success too.
Doing these things – aka having a life outside of blogging – works for me in a few ways:
- I emit an abundant, calm, confident successful vibe, resulting in greater worldly success
- top bloggers who also vibe success and abundance – who live rich lives offline – align with me
Observe John Chow. He is super successful. Does he work 20 hours daily? Nope. He leverages online and spends a ton of time offline, going out to eat, buying sweet cars and homes and living an abundant, balanced, rich life. He exudes abundance. He aligns with other top bloggers. No wonder why he is incredibly successful.
Getting a life helps you feel rested, recharged, calm, confident and success conscious. Perfect energy for reaching the top of your blogging niche.
As for going where loved, this is simple success energy in action. People love you and your blog. Give 100% of your attention to people who love you. Love expands. Your tribe grows. Your tribe becomes more loyal. You see more success because you give your energy to people who see you as successful. Simple. Easy too, because giving love to people who show love requires little effort.
See your success. Now.
Feel good about all of your blogging wins. If you experienced it, it is a blogging win for it brought you to today.
Get a life. Be like a pro blogger. Spend time offline. Emit a calm, detached, confident vibe irresistible to success.
Go where you are loved. Engage followers and fans on your blog and via social media. Give all of your attention to people who love you. Things will grow quite swiftly for bloggers 100% focused on engaging fans because where your energy goes, grows.
I gotta go guys; I just bought a container of fresh mangosteen here in Thailand. You should see how brilliant the skin looks. Incredibly tasty super fruit too with oodles of health benefits.
Time to enjoy this refreshing and filling super fruit.
5 Profitable Ways That Bloggers Can Diversify Their Income Streams
We all know that one of the many ways to make money online is to start a blog.
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Not only does it provide you with an avenue to write about what you’re passionate about, but it also offers you countless opportunities for growth.
Also, blogging is a relatively cheap and easy way to build a business empire compared to other money-making schemes that require large capital and extensive technical know-how.
Now, if you’re a blogger working your way towards financial freedom, then you know very well how important it is to diversify your income stream. Sure, having a fairly successful blog may make you more popular, but your blog content on its own won’t be enough to pay the bills.
More importantly, and here’s a bitter pill to swallow for some, success takes time.
Lorraine from Wisetoast.com says it best: “A lot of people look for the ‘fast option’ instead of the ‘right option’ and end up making a loss. Always, look for ways to make money that are right for you. Do not just follow what everyone else is doing.”
So for those looking for a side hustle that will help you earn some extra cash, sit back and learn from the experts!
In this article, you’ll learn how to build your brand and create multiple income streams using your blog.
1. Sell branded merchandise
One way that you can increase your brand’s popularity and engage your followers is to release branded merchandise. Whether it’s shirts, caps, or limited edition prints, selling real tangible products allows you to earn a profit from every item that customers buy from your website.
Building your own eCommerce store on your blog is easy if you have the right tools. You can use sites like Shopify or use plugins to get your store up and running. Don’t forget to check out PayPal and 2Checkout to see which one would be a better payment gateway for your potential customers.
Right now, you’re probably thinking:
“Well, I don’t have the capital to fund for the development and marketing of the product. Are you kidding me?!”
First off, you don’t need a large capital to jumpstart selling products on your blog. You can start small and scale accordingly to gauge demand.
Also, you don’t have to worry about packaging, shipping, and transporting the products to your customers. You can sign up for a Fulfillment by Amazon or FBA account to help you manage this part of your business so you can focus on developing your product.
There are lots of people who found success with this approach. Here’s a feel-good story about a person who made over $1,000 in three weeks on Amazon. The post details the exact steps she took that you can replicate to earn that much money if not more!
2. Get into video marketing
Video marketing is all the rage in today’s marketing landscape so if you still don’t have a YouTube Channel, then you’re missing out on the action. Even though YouTube has changed its ad revenue policy, the platform can still be effective in getting your brand in front of a wider audience.
The best part about creating videos is that you can use it to promote your blog content on your social media platforms. As long as you create high-quality video content that adds value to your audience’s lives, you can turn your video marketing strategy into a money-making machine.
3. Develop your own online course
If you have a special skill that you can share with your audience, why not develop your very own online course?
Not only will it give you a chance to help people develop their own skills set, but it can also provide you with a steady income flow. For every student that signs up, you can either charge monthly tuition or an all-in fee that will give them access to your learning materials.
Known as one of the most successful bloggers, Darren Rowse of Problogger.com fame didn’t settle for just monetizing his blog posts. He developed online courses that teach people how to blog the way he did.
The best thing about his course is that everything is automated.
Once users sign up, they receive emails regularly informing them of the next task at hand.
Basically, his courses run on autopilot that he earns money from the membership fee and engages users without lifting a finger!
Before you can build your online course just like Darren did, you first need to decide on your expertise. Try to look for skills that you think your target market wants to improve on and see how you can help them become better at it.
Your learning materials should be engaging, as well as attractive so make sure that your website or learning platform can accommodate videos and images.
4. Get paid to promote other brands
Partnering up with advertisers for sponsored content can be a good way to fill your content calendar and make some extra cash at the same time. Nowadays; countless brands pay good money in exchange for publishing quality content promoting their products and/or services.
The great thing about producing sponsored content is that you have the freedom to choose the brands you want to work with. You can even choose the topics that you want to write about as long as it’s aligned with the brand sponsoring the content.
On the other hand, the problem with sponsored content is inconsistent inquiries from brands. One month, you’re getting lots of orders. The next month, you’re not.
At best, sponsored content is the perfect way to earn money on the side of your blog.
5. Release your own ebooks
If you already have a strong following, releasing your own series of ebooks may be a good way to make some extra cash.
All you have to do is choose a problem that your target market is dealing with and put together a quick guide to address that problem.
Not only will it establish your brand’s authority, but it will also help you attract a new audience to your brand. Some writers publish their books on Amazon as Kindle eBooks to tap into a new market.
Look no further than Ryan Biddulph of Blogging from Paradise.
You’ll always see him away traveling different parts of the globe with his wife.
You’d probably think he’s a big shot or something.
Well, here’s the truth:
That’s because he is!
And it’s all thanks to over hundreds of e-books sold via Amazon throughout the years!
He details his mindset on how he writes e-books at a very prolific rate in this podcast.
Wrapping it up
Even with so many options, the work doesn’t stop with finding the perfect side hustle.
That’s because there’s just so much to play around with your blog and find multiple ways to make money off it!
For instance, part of building your blogging empire is choosing the best blogging platform. If you end up picking the wrong one, you’ll have a hard time diversifying your income streams effectively.
That goes on top of the things mentioned above and then some!
But what’s important is finding ways to improve your blog.
You can’t settle for just earning from affiliate links or ad units.
There’s always something more out there – it’s up to you to look and try them out!
Thankfully, above are five of the most effective and profitable ways to earn a quick buck from your blog.
If you’ve tried any of the tactics featured in this post, comment below and please share your thoughts. I want to learn from you as well!
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