Content creation and marketing are the lifeblood of many companies. They successfully raise search rankings and improve the online presence of a brand through digital marketing.
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It’s not always easy to get it right, though. The competition is fierce, and at times you can feel overwhelmed by how much further you have to go.
When that happens, don’t feel discouraged! Instead, look at some of the Fortune 500 companies that went from startup to wildly successful, thanks to their focus on content. They found success through well-worded and promoted content, and you can too!
To highlight the success of some of these organizations, the digital marketing company Single Grain, which has helped dozens of startups and Fortune 500 organizations to find reach success in content creation, ran an analysis of some of the top digital marketing campaigns on the Internet.
A strong emphasis on content creation was a key goal in their findings. Here’s what they found.
Mint: Spend the Time and Money on Quality Content
The niche of personal finance is terribly crowded, but Mint found a way to rise to the top. Not only did it develop a useful financial tracking tool that consumers loved, but Mint also put a lot of emphasis on the content it circulated.
“Mint committed to publishing hundreds of high-quality content pieces — from informative blog posts to viral attention-grabbing infographics,” says Eric Siu, co-founder of Single Grain. “As the result of its digital marketing efforts, the tool gained a massive online following before being sold to Intuit for a whopping $170 million.”
The biggest lesson was that although content creation and marketing can seem expensive and time-consuming, it can be worth every penny and every minute you put in. That’s what it takes to create high-quality content that will stand out from your competitors.
American Express: Allow User-Generated Sources
The credit card company American Express built a foundation not just on its services, but also on an information-sharing platform. The firm’s Open Forum website is a collaborative platform that allows guest authors to share insights and ideas about anything financial.
This content successfully raised American Express search rankings and branded it as a thought leader in the financial industry. Allowing collaboration on its site gives the firm free content, but it won’t accept every guest post.
Editors screen submissions carefully to make sure they meet preset quality standards. The site manages to maintain a high domain authority in this way. As a result, it’s at the top of search engines for financial and credit-related queries, and the business has managed to build a highly reputable brand.
The takeaway according to Siu is, “Good content marketing strategies draw on a range of user-generated sources to both grow online communities and minimize financial investment.”
Zappos: Make Your Content Measurable
The apparel site Zappos keeps its website content fresh, fun, and inviting with a diverse blog that appeals to the target audience. Blog categories are varied and run from company culture, lifestyle, charity events, and design ideas to style recommendations, weddings, and so much more.
There’s something for everyone on these pages, as is the case with the Zappos product catalog. The content creation is all paid for by Zappos, but the company is very intelligent about it.
It makes sure that the firm’s income is enough to sustain the content creation and that its online marketing is highly targeted so as to be as effective as possible. Zappos makes more money off of its content than it puts into it.
“Content marketing is the way of the future, but it must be managed appropriately to be effective,” says Siu, referring to the firm’s highly targeted content creation platform. “Online content marketing campaigns should strive to produce measurable results in proportion to the resources committed to them.”
Dollar Shave Club: Have Some Fun!
All the content on the Dollar Shave Club’s site, from the landing pages to the company’s video ads and blog posts, is entertaining and highly targeted to the firm’s audience.
The startup is one of the first subscription box services, which means it had a fresh idea designed for younger people. Dollar Shave decided to embrace this rather than try to fit the same serious, sexy, or corporate appeal of previously famous razor companies such as Gillette.
The firm took the challenge of content creation and allowed its personality to shine while answering the kinds of questions young men have wanted to know, such as: “Is it Bad to Pluck Nose Hairs with My Fingers?” and “Do I really Need to Wash My Hands After I Pee?”
“Don’t be afraid to have some fun! DSC doesn’t take itself too seriously (or at all seriously, for that matter),” says Siu to characterize the main takeaway from Dollar Shave’s content marketing campaigns. “They’ve made something as tedious as buying razors and shaving hilarious and entertaining. And that’s what stands out in people’s minds.”
Konica Minolta: Infuse the Content with Thought Leadership
Konica Minolta regularly calls on its executives to pen their own content for the company’s Business Innovation Center blog. It’s been a way to propel the company’s position as a thought leader in its industry and it can do the same for other companies that opt to include personal insights from their team. This approach to blogging also creates a more personable image for the company and humanizes the brand.
“We’ve received more positive feedback from the blog posts that my colleagues and I have posted and provided a way to put a face to our thought leadership position in innovation and technology,” states Ekta Sahasi, Vice President, Business Innovation Center North America.
Insightly: Create Separate Sections for Tips and Product News
So many blogs mix their product news and content that toots their own horn with the helpful advice-focused content. That leaves blog readers with the task of sifting through the product and company news that may not be their focus in order to scroll to the tips they are seeking.
You don’t want your blog readers to become frustrated. Instead, Insightly separates these two main functions of their blog with a clear menu selection as though there are two or more separate blogs. That way, if a reader wants to find tips, they can be connected to that valuable content in seconds. Plus, if they are really interested, they can click on the other area that offers company and promotional information.
Content creation should represent your personality while fitting in line with your company goals. Take it from the above organizations, which went from startup to wildly successful. Be consistent with your quality content, and you too could eventually be held to the same high standard.
How to Drive Blog Traffic through Facebook: 7 Tips
I drive oodles of blog traffic through Facebook.
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Easiest platform for building blogging success because Facebook makes it simple to build bonds 1 to 1.
As the crickets serenade me on this fine evening in Thailand, I feel at peace. Everything comes together more quickly blogging-wise and I see win after win.
Facebook played a role in my blogging success. Seems to be the best platform for making friends and sharing value.
How to Drive Blog Traffic through Facebook
Facebook blog traffic converts. People addicted to FB follow my updates and Like freely, expanding my blogging reach far and wide.
I see it as a simple channel for helping folks and making friends.
1: See Yourself Successfully Driving Traffic through Facebook
As within, so without.
Speed up your Facebook success. Paint a mental picture of your blogging success on FB.
Clearly see your latest post registering 100 Likes. Read the 40 comments in your mind’s eye. Have it, by seeing it and feeling it to be real. Having a vision moves you into relaxed, calm, confident blogging actions accelerating your success.
Everything flows according to your focus. Visualize success. Success follows.
2: Share Blog Posts Aligned with Your Reader Dreams
I noticed a quick surge on Facebook recently.
Not only do my success-themed posts vibe with my readers, my selfies in the world’s most stunning tropical spots inspire readers to follow my blog diligently, to buy my stuff, to hire me, to endorse me and to become rabid fans.
I share how I spend months in places like Fiji, Bali and Thailand and back it up with a picture. Facebook folks love images. Eye candy.
My readers dream of seeing the world. I supply the dream through my example. Engagement jumps and my Facebook blog traffic increases.
3: Keep Updates Positive
I only post positive, uplifting content to Facebook. Doing so aligns me with positive people, positive circumstances and greater success because where your attention and energy goes, grows.
Inspire people to live their dreams. Be warm. Share your inspired blog posts. Follow up with positive images and stories. Motivate people with love and fun. Drive traffic by being a bright light in the world of Facebook.
4: Respond to Like’rs
I find this to be the easiest way to drive blog traffic through Facebook successfully.
I go to where I am loved by responding to folks who Like my blog post status updates. Addressing Like’rs by name builds bonds. Plus every comment response boosts engagement and increases your exposure in the main feed.
1 to 1 engagement gives your attention and energy to readers who see your success. Observe as your success expands in response to giving fans and friends your attention and energy.
Check in 2-3 times daily as Likes grow. Give your energy to fans to expand your fan base. Increase your blog traffic.
5: Respond to Comments
Respond to comments on status updates. Boost engagement. Increase your blog traffic.
Someone comments on one of my status updates linking to my blog. One engagement alerts Facebook; people are talking. I respond. Facebook gets alerted again. Plus I engage someone 1 to 1 to build a stronger friendship.
Responding to comments is easy on your phone. Type a few words or speak a few sentences via voice to text to boost your blog traffic through the concept of engagement.
Answer comments. Give your energy to users who enjoy your content. Increase the size of your tribe. Watch how more visitors find your blog through Facebook.
6: Post Inspirational Updates in Blogging Themed Groups
I share a few inspirational updates to blogging themed Groups daily on Facebook.
New folks find my blog through these updates daily.
People crave inspiration. If everybody zigs by sharing links and business opportunities, stunningly successful bloggers zag by sharing an inspirational update and a link of them living their dreams.
Folks have been going gaga over my New Zealand pictures recently. For good reason; this may be the most gorgeous country on earth. Picture the eye-popping Southern Alps, the semi-tropical North Island and rolling pastures filled with grazing sheep and cows.
This is from my 3 month trip to New Zealand.
Of course anybody who sees me in New Zealand sharing inspiration wants to follow my blog; more traffic for me.
Be inspiring. Share uplifting updates on blogging themed Groups.
Answer questions too for a nice blog traffic post.
7: Give Your Energy Only to Positive Facebook’ers
I only engage and follow positive folks sharing uplifting updates. As I align with success I notice success finds me easily on Facebook and through all channels online.
Where your attention and energy goes, grows. Giving your energy to positive, inspired people increases your blog traffic and profits. Positive folks are prospering folks. Inspired people freely buy your products and services. Plus these successful people endorse you and promote you for a nice blogging success surge.
Follow bright lights closely. My successful, wise readers Like my updates quickly, hungry for an inspirational boost. I noticed my latest blog post status update garnered 6 Likes in minutes. People want positive bloggers in their stream. Super successful bloggers keep it positive all the time on Facebook.
Be positive, focus on success and the sky is the limit for your Facebook blog traffic.
Blogging Mindset: How to Go from Survival Mode to Servant to Stunning Success
Tropical birds provide background music for me as I write these words from Thailand. How’s that sound for developing successful blogging mindset?
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The sun shines brilliantly. My home office feels cool and inviting.
A cold drink sits on the desk.
I am a stunning success now but did live in survival mode for a bit. I also became a humble servant. Servants do not get paid well. Ask a maid or butler.
The best blogging role you can play in this life time is that of a stunning success.
Success is your birthright. Success is yours now. Take it. Seize it. Give your energy to success. See your wins. Accelerate your blogging growth.
Realize this: being successful is as simple as shifting your focus to positive ideas. After making that shift everything changes, from your thoughts, to feelings, to actions.
Example; you are reading this post. See this as being positive. Stunning success is yours because you are learning from a guy whose life reads like a movie. Big time win. Easy win too.
Check out this photo I snapped from my 4 month trip to Fiji.
What 10 positive things happened blogging-wise today? You published a post. I see that as a positive. You broadcast live on Facebook. Make that a positive. You feel better about your blog, right? Good. You have success within and feel successful so you will see success in the physical world. Where your energy goes, grows.
How to Leave Survival Mode and Servant Mode Behind
Kill 2 birds with one stunning success stone: leave both poverty conscious states of mind behind by developing a vision of your dream life.
This step involves sitting in a quiet room and allowing a picture of your dream life to appear in your mind. Either narrate the picture to yourself or let the image pop up in your mind.
Add details to make it feel real. Visualize your success.
Relax and listen to intuitive nudges.
The split second you see your dream and feel it as being real, the dream expands into physical form, for where your attention and energy goes, grows. See success. Success expands. Quite simple.
Exit survival mode – just trying to get by and pay bills with your blog – and leave servant mode while you are at it. Success seekers become the best in the world in their blogging niche. Forget trying to just survive. Leave behind the self-image of being a humble servant, a less than slave, putting people on a pedestal or not seizing your success, your brilliance, your most spectacular dream.
Success is your birthright. Grab the spotlight. Make more money. Help more folks. Step up into stunning success as you move higher and higher in blogging circles.
Create and Connect
Create uplifting content to inspire your readers.
This is from one of my many trips to Bali.
Connect with top pros in your blogging niche by helping them.
Following these practical tips becomes easier and easier after you give your sole attention to:
- your dreams
- your success
- positive thoughts and feelings
Focus on success. Watch how quickly success expands in your experience.
Creating and connecting is the work part of blogging but if you focus on positive ideas the work becomes easy because it is simple. Listen to your readers. How can you help them? Serve up valuable content through your blog posts.
Connecting with top pros is as simple as reading their posts, commenting genuinely on their blogs and promoting them. Easy.
World Famous Features
I landed features on Fox News among other world famous sites by building a vision of a fun, freeing life.
Do the same to see stunning success.
Features on famous blogs follow positive focused bloggers who know they are succeeding now. Focus on the moment. Feel good about every blogging win you see today. Feel good about your success. Success is as certain as the night following the day because you were born into a legacy of success. Let go any mental image of being a struggling servant or someone desperately trying to survive.
Step into your most spectacular dreams now.
Spectacular is ordinary in my life because I see spectacular as normal. Who knows if I am going to Bali or Malaysia next? Maybe I will just fly back to New York City. We will see.
I visualized this dream life and followed my intuition. My intuition nudged me to take certain actions from a chill, relaxed energy.
Energy is everything guys. Your life follows your energy. Focus on your dreams but do so from a relaxed, peaceful, chill vibe. See your vision as if it is real, already. Know you are succeeding now.
If you have this picture in mind you can relax. No need to work hard, to panic or to hurry. No need to rush or force things. Survival mode bloggers panic and hurry because these folks have no vision or dreams; survival mode bloggers just want to survive, being desperately driven by circumstances.
This is from one of my many trips to Thailand.
You know better.
You follow Blogging From Paradise.
Slow Down and Calm Down Because Success Is Already Yours
Your vision tells you to slow down, to calm down and to allow stunning success to flow your way in calm, confident fashion.
I spent most of today offline. After watching the latest episode of Game of Thrones – second time – with expat buddies here in Chiang Mai I am settling in to finish this post. My mental image makes it happen. My focus on success allows my blogging success to expand.
You get to have a life offline – and a rich one at that – as your online success expands. Seize this chief benefit of developing a winning blogging mindset. Exit survival mode and cease being a lowly servant by using your mind power to picture immense blogging success. Move into calm, confident, relaxed action to allow this success to come into form.
Blogging Inspiration: Count All of Your Blogging Wins
You are succeeding now.
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Count all of your blogging wins.
Did you drive your 100,000th visitor to your blog this month? See this win.
Did you drive 5 people to your blog today? See this win.
Everything is a blogging win because you are always winning. Every win builds a step nudging you higher in your blogging niche.
Today I experienced a handful of blogging wins:
- I wrote and published this post on how to live your dreams
- I re-shared my Entrepreneur feature; solid win
- I am writing this guest post
- I had great engagement on my Facebook Live Broadcast this morning
Plus I experienced the ultimate win; I experienced this blogging success from a quiet village in Thailand. You cannot beat that.
Focus on Wins to See More Wins
I see more wins because I focus on my wins all day long.
Where your attention and energy goes, grows. Give your attention to your wins and you keep winning daily.
See the positive in all you do online and offline. Be a success spotter. Use your mind power to project more blogging wins in your experience every single day.
Quick blogging growth unfolds for win-seeking bloggers. Established, pro bloggers list wins regularly to expand their success and to inspire their readers.
Again; where your attention and energy goes, grows.
Examples of Blogging Wins
Here are a few:
- wrote and published a blog post
- received one blog comment today
- saw 40,000 people visit your blog this month
- spotted your DA over 30
Every single statistic is a win if you see it as a win. Imagine building something special on every metric you see. See your success. Observe how you are sprinting toward your dreams and how your dreams sprint toward you. Feel good about your perpetual growth. Accelerate your blogging success.
Your Wins Inspire You and Your Readers
Speaking of your wins has a dual effect; you and your readers feel awesome about your blogging success.
I feel great speaking of my achievements. Makes me feel good about my blogging gig. My readers also appreciate seeing my wins because inspiration flows from my success. If I can succeed my readers can and will succeed too.
Plus you see that you are winning right now. You are successful now. Every blogger succeeds now because we all have wins to call upon to keep our success momentum building into something inspired.
Wins Come in All Shapes and Sizes
Getting 10 people to visit your blog today is a win.
Seeing $30,000 in monthly blogging profits is a win.
Buying your domain and hosting is a win. Receiving 1 more opt in is a win.
Everything is a win if you focus your mind on success. See your dreams in detail. Observe how your success nudges you toward your dreams step by step.
Check out this camel from my 2 month trip to Oman.
I am living my dreams as an island hopping pro blogger but also see my dreams expand daily into something even more spectacular. Connecting with powerful, successful folks nudges me to dream a bigger life and more inspiring experience.
I count every eBook sale as a win. Every comment on my live broadcasts is a win. Everything is a win for every blogger.
As my wins pile up my success expands. I tune into positive vibes and align with positive, inspired folks who expand my vision. Why? My focus on wins aligns me with world renowned winners.
Your Success Is Within
Everything you dream through your blog is within. Success is in consciousness.
Following proven practical tips yields zero results if you think like a failure because how you think determines your results. As within, so without, because where your attention and energy goes, grows.
Speed up your blogging success by focusing on your wins in a calm, clear, knowing, peaceful vibe.
Working hard and struggling makes zero sense because you cancel out your effort with a focus on failure and struggle.
Make things easier and easier. See your success within. Shift your focus solely to being successful. Successful ideas flow to you. Act on these ideas from a relaxed, chill vibe and see yourself succeeding. Focus on your wins. See your wins expand as you work less, play more and know success is yours.
Go Beyond Gratitude
Versus counting your blessings just program your mind to see win after win. Observe success after success to go beyond gratitude.
Being grateful accelerates your blogging success but seeing wins every day hyper accelerates the success you experience because win-spotting carries a different, higher powered energy than simply being grateful. Different ball game.
Of course I am grateful for my 3 month trip to New Zealand.
Going beyond gratitude and seeing the trip as an offline win expands my success consciousness.
Seeing myself working aka playing aka blogging in a sleepy village in Northern Thailand at 8:30 PM on a Sunday night feels like winning to me. I worked for just a few hours today. I spent hours offline and also had prime Netflix viewing today, watching an entire movie. I took a short nap and plan to hit the sack early. More winning.
I feel more successful daily and experience greater and greater success with minimal effort. What a neat side effect of counting your blogging wins daily.
Go head. List 30 of your recent blogging wins. Everything counts.
See how quickly you accelerate your blogging success.
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