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4 Lessons in Content Creation from 6 Fortune 500 Companies

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Content creation and marketing are the lifeblood of many companies. They successfully raise search rankings and improve the online presence of a brand through digital marketing.

It’s not always easy to get it right, though. The competition is fierce, and at times you can feel overwhelmed by how much further you have to go.

When that happens, don’t feel discouraged! Instead, look at some of the Fortune 500 companies that went from startup to wildly successful, thanks to their focus on content. They found success through well-worded and promoted content, and you can too!

To highlight the success of some of these organizations, the digital marketing company Single Grain, which has helped dozens of startups and Fortune 500 organizations to find reach success in content creation, ran an analysis of some of the top digital marketing campaigns on the Internet.

A strong emphasis on content creation was a key goal in their findings. Here’s what they found.

Mint: Spend the Time and Money on Quality Content

The niche of personal finance is terribly crowded, but Mint found a way to rise to the top. Not only did it develop a useful financial tracking tool that consumers loved, but Mint also put a lot of emphasis on the content it circulated.

“Mint committed to publishing hundreds of high-quality content pieces — from informative blog posts to viral attention-grabbing infographics,” says Eric Siu, co-founder of Single Grain. “As the result of its digital marketing efforts, the tool gained a massive online following before being sold to Intuit for a whopping $170 million.”

The biggest lesson was that although content creation and marketing can seem expensive and time-consuming, it can be worth every penny and every minute you put in. That’s what it takes to create high-quality content that will stand out from your competitors.

American Express: Allow User-Generated Sources

The credit card company American Express built a foundation not just on its services, but also on an information-sharing platform. The firm’s Open Forum website is a collaborative platform that allows guest authors to share insights and ideas about anything financial.

This content successfully raised American Express search rankings and branded it as a thought leader in the financial industry. Allowing collaboration on its site gives the firm free content, but it won’t accept every guest post.

Editors screen submissions carefully to make sure they meet preset quality standards. The site manages to maintain a high domain authority in this way. As a result, it’s at the top of search engines for financial and credit-related queries, and the business has managed to build a highly reputable brand.

The takeaway according to Siu is, “Good content marketing strategies draw on a range of user-generated sources to both grow online communities and minimize financial investment.”

Zappos: Make Your Content Measurable

The apparel site Zappos keeps its website content fresh, fun, and inviting with a diverse blog that appeals to the target audience. Blog categories are varied and run from company culture, lifestyle, charity events, and design ideas to style recommendations, weddings, and so much more.

There’s something for everyone on these pages, as is the case with the Zappos product catalog. The content creation is all paid for by Zappos, but the company is very intelligent about it.

It makes sure that the firm’s income is enough to sustain the content creation and that its online marketing is highly targeted so as to be as effective as possible. Zappos makes more money off of its content than it puts into it.

“Content marketing is the way of the future, but it must be managed appropriately to be effective,” says Siu, referring to the firm’s highly targeted content creation platform. “Online content marketing campaigns should strive to produce measurable results in proportion to the resources committed to them.”

Dollar Shave Club: Have Some Fun!

All the content on the Dollar Shave Club’s site, from the landing pages to the company’s video ads and blog posts, is entertaining and highly targeted to the firm’s audience.

The startup is one of the first subscription box services, which means it had a fresh idea designed for younger people. Dollar Shave decided to embrace this rather than try to fit the same serious, sexy, or corporate appeal of previously famous razor companies such as Gillette.

The firm took the challenge of content creation and allowed its personality to shine while answering the kinds of questions young men have wanted to know, such as: “Is it Bad to Pluck Nose Hairs with My Fingers?” and “Do I really Need to Wash My Hands After I Pee?”

“Don’t be afraid to have some fun! DSC doesn’t take itself too seriously (or at all seriously, for that matter),” says Siu to characterize the main takeaway from Dollar Shave’s content marketing campaigns. “They’ve made something as tedious as buying razors and shaving hilarious and entertaining. And that’s what stands out in people’s minds.”

Konica Minolta: Infuse the Content with Thought Leadership

Konica Minolta regularly calls on its executives to pen their own content for the company’s Business Innovation Center blog. It’s been a way to propel the company’s position as a thought leader in its industry and it can do the same for other companies that opt to include personal insights from their team. This approach to blogging also creates a more personable image for the company and humanizes the brand.

“We’ve received more positive feedback from the blog posts that my colleagues and I have posted and provided a way to put a face to our thought leadership position in innovation and technology,” states Ekta Sahasi, Vice President, Business Innovation Center North America.

Insightly: Create Separate Sections for Tips and Product News

So many blogs mix their product news and content that toots their own horn with the helpful advice-focused content. That leaves blog readers with the task of sifting through the product and company news that may not be their focus in order to scroll to the tips they are seeking.

You don’t want your blog readers to become frustrated. Instead, Insightly separates these two main functions of their blog with a clear menu selection as though there are two or more separate blogs. That way, if a reader wants to find tips, they can be connected to that valuable content in seconds. Plus, if they are really interested, they can click on the other area that offers company and promotional information.

Content creation should represent your personality while fitting in line with your company goals. Take it from the above organizations, which went from startup to wildly successful. Be consistent with your quality content, and you too could eventually be held to the same high standard.

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Blogging for Money: How to Increase Your Profits

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Gordon Gekko embodied blogging for money. He said what is worth doing is worth doing for money.

I agree with that idea. Not with his insider trading.

Old GG clues you in to how to boost blogging profits.

If you blog you should make money blogging because you live a worldly life.

I see monks on alms every morning here in Northern Thailand. Monks do not need money. Buddhists give to the cloth, supplying monks with food and goods. A dazzling looking wat, or temple, sits 1 minute from the house. I hear gongs each evening at 6 PM, bringing the monks to some ritual. You should hear it too; quite serene and commanding, at the same time. I love living in foreign lands.

Blogging for Money

If you live like a monk you can shun money because you shun material things and a life of leisure. If you choose a worldly life just get comfortable receiving money through your blog. Or receiving more money through your blog.

Money helped me travel to New Zealand, where I snapped this dazzling photo.

blogging for money

Money is a car, a home, my plane tickets to Thailand, food, movie tickets, all that good stuff.

Blogging for money simply helps you live your dreams through blogging.

Whether you made millions online or are in a different tax bracket the same tips apply to making money with your blog.

See yourself as being successful. Money flows from within. I see this more daily. I feel good about my prospering. Money flows to me. My outside world reflects my focus on success. Feel successful. See your blogging wins. Observe your blogging wins, success and profits expand beautifully.

1: Focus on Money Flowing to You Easily

Million dollar bloggers and billion dollar entrepreneurs believe clearly that money flows to them easily. I concur.

Money is an inner game. Money begins in mind. As Bob Proctor says; money is in consciousness.

Warren Buffet has been one of the richest people on earth for decades. He said he never doubted he’d be really rich. His belief became so.

See money flowing to you easily. Visualize it. I do this multiple times daily. I affirm freely. I feel money flowing to me easily and see money around me, appearing out of the ethers.

Money flows to me easily these days. Plus money making ideas flow to me easily. I execute the ideas. The results rock.

My blog post ranks on Page 1 Position 3 for “advanced blogging tips” super quickly. I just published the post a few days ago.

Click here to read the post:

Advanced Blogging Tips

Plus I noticed how I nailed down 5 positions on page 2 of Google for “pro blogging tips” the other day.

Why?

I affirmed my wealth, felt more and more money flowing to me easily and saw more money flowing to me easily.

Do this is you are a 6 figure earner looking for greater profits. Money is an inner belief.

2: Learn How to Make Money Blogging From Top Pros

Top pros teach you how to become successful, full time bloggers.

Top pros teach successful, full time bloggers how to make more and more money.

Study wealth acquisition from wealthy people who live their dreams. Acquire wealth. Simple and quite easy way to prosper freely.

This tip is how most bloggers gain wealth quickly. They focus on advice offered by prospering bloggers and follow it from an abundant, dream-focused, success conscious vibe.

Read pro blogs. Invest money in pro courses. Hire pros to coach you. Profit.

I learned from top pro Alonzo Pichardo to create content and let it do what it does. Have posture. Know you succeed, now. Know your content will carry far and wide.

I shared this success conscious view with my readers via this video, which Alonzo promoted to his Facebook Page:

Pros remind you success and prospering is your birthright. Top pros offer proven practical tips for prospering but share the most important mindset tips to align you with blogging profits. Listen to them.

3: Count Money Wins

Count every single money win you recall from the past few years. Making $1 is a money win. Making $1,000,000.00 is a money win. Money loves you. Money loves being recognized. Recognize money. See your wealth acquired.

Sit down right now. Count your clients, course sales, affiliate sales and eBook sales. Be thorough. Money loves if you love noting money you made.  Where your attention and energy goes, grows.

Give your attention to money you manifested to make more money through your blog. Make more money.

4: Create on Topic and Inspire

Create on topic content to inspire your readers.

Stick to your niche. Be known in specific blogging circles.

Inspire readers to live their dreams through your:

  • blog posts
  • live broadcasts
  • podcasts

always infusing your positive, can do, success conscious energy into your posts.

Me by a massive yacht during my trip to Qatar. Pretty sweet boat.

I love adding my tropics selfies to every blog post. I make sure my readers soak up my life here in this sleepy, tropical village in Northern Thailand, pausing for a few minutes during videos between advice offered. Top bloggers love my delivery because many still seek the key to freedom; I help boost their profits and free them from a successful but confining lifestyle.

I also inspire top bloggers who live their dreams vicariously through me; maybe a few even decide to up and travel as well.

As these big dawg blogging pros promote me I boost my blogging profits.

Success Is Yours by Default

You are born into success.

Success is yours by default.

Seize your heritage.

Profit through your blog.

Develop your money mindset. Your energy and focus dictate your blogging income more than anything else. Successful bloggers speak their success into existence by visualizing their good and calmly, confidently seeing their success come into form. New mind, new blog. New mind, greater blogging profits.

Go within to see a new world. Go within to change the without.

All of your blogging success is an inside game. Since you succeed by default you simply go within, see your dream life unfolding before your eyes, in your imagination, and you know it will be so.

Prosper.

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Pro Blogging Advice: How to Filter Opportunities

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pro blogging advice

I ensure that freedom is A1 in my life. Take this pro blogging advice to the bank. Literally.

Freedom helps you make more money, help more folks and feel good as your success expands. Freedom means making freeing choices all day long.

Freedom means filtering blogging opportunities according to:

  • giving energy only to opportunities promoting your freedom, success and dreams
  • giving no energy to all other opportunities flowing your way through email or Messenger or wherever

I spent a few minutes this morning making the bedroom in Thailand nice and cool. Freedom. Considering outside temps are toasty I figured having a cooler work space feels better, more freeing and helps me work from a chill – literally – relaxed, prospering energy. I had the time to do that because I only pick a select few opportunities flowing to me daily.

Pro Blogging Advice

Imagine Gordon Gekko’s line; I see 100 opportunities daily and choose 1.

I see quite a few and choose only successful opportunities that work for me and the other party.

Here I am during one of my Thailand trips.

This is how to filter opportunities to accelerate your blogging success. Give all of your attention and energy to:

  • success
  • opportunities vibing with your dreams
  • love
  • fun
  • harmony
  • peace

as you filter through:

  • pitches
  • asks
  • co-creating opportunities
  • interview requests

and you will become more successful while enjoying the ride and having tons of time offline to do what you love doing offline. Or to engineer your room in Thailand to make it cooler.

Pro bloggers save themselves hours daily and accelerate their success by only giving their energy to success and freedom expanding opportunities.

Every filter is a personal, intimate choice. If something feels fun to you, assess how you see the opportunity expanding your growth. Does it feel like it’s a way to expand your success and dreams? Seize the opportunity from a detached, chill, energy. You’ll see more success.

If the opportunity feels like it cannot expand your success then give it zero energy. Save yourself time, energy and the heavy, burdened feeling weighing down most bloggers who give more than a bit of their attention and energy to anything other than their success and dreams.

How to Filter Opportunities

Let’s say you just opened Messenger or your email inbox.

Scan the title of the first email. Within 1-2 seconds you instantly know if the opportunity moves you toward greater success and happiness and freedom. Respond with 1-2 lines if this is the case. Give no energy to any other opportunity.

If the Message or email feels like fear, give it no energy after 1-2 seconds of scanning. If it lacks clarity, give it a few seconds of scanning. If you vibe with the core message, respond. If not, release.

I tend to give most of my inbox no energy and a few opportunities minimal energy to save literally weeks of email time over years. You instantly know what to respond to and what to let go after a few seconds of scanning. We all do.

A Few Pointers

Keep these ideas in mind:

  • only pursue opportunities with positive, success-focused bloggers
  • only pursue opportunities that feel fun and freeing and success promoting
  • partner only with heart-centered bloggers
  • give your attention and energy to success-seeking newbies who literally put their money where their mouth is
  • think through how much time and energy interviews require before agreeing to do interviews with any blogger

For me, for an hour long interview, Tim Ferriss or Joe Rogan will do. Leveraging.

If not, that hour is best spent at the movies or going out to eat here in Thailand or writing an SEO-optimized post. Rest and relaxation and offline play is the foundation of all my pro blogging success. Getting a life makes you a successful blogger; you vibe abundantly by having a well-rounded, peaceful, abundant, interesting, fascinating, multi dimensional life, as all genuinely successful bloggers have.

I do not gobble up any opportunity. I clearly see if the opportunity aligns me with greater success and more successful folks because where your energy goes, grows.

This is a chief reason why I have circled the globe and lived a movie worthy life for 8 years. I give my attention and energy to success so success expands.

Success Seeking New Bloggers

Have blogging posture.

Sprint up the energetic ladder and see greater success by going to the top of your niche, networking solely with top bloggers in your niche.

Network with bloggers like Jeff Goins. Learn from him. Make an impression. Promote him. Move into higher blogging circles. Learning from the best and following their advice is a way to cut your learning curve by years.

It makes perfect sense to:

  • surround yourself only with highly successful folks
  • learn from only highly successful folks
  • align with only highly successful folks

If you seek health you seek out a highly skilled, successful doctor.

If you seek blogging health and success you seek out only highly skilled, successful bloggers.

Networking only with successful bloggers puts you on their radar, inspires you to practice writing, influences you to create and connect and you will see how your opportunity filter mirrors a pro’s filter; you learn from the best so do as the best do.

Only make room for blogging success.

Pursue success-expanding opportunities.

Network with successful bloggers.

Filter out all else.

Where your energy goes, grows.

Blogging Course

Mindset is everything in blogging. Buy my course to get the right blogging mindset.

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Blogging Mindset: 2 Tips for Increased Success

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Developing a winning blogging mindset precedes your success.

First you feel successful and count your successes, or blogging wins. Devoting your energy to success allows this success to appear in greater amounts on the worldly plane.

Blogging Mindset

Two specific blogging mindset tips accelerate your blogging success.

The first tip vibes nicely with my chill evening here in Thailand. I watched Showtime online for quite a bit. Netflix next. Earlier today I watched the Game of Thrones premier, being a huge fan of the show.

GAL

Get A Life.

Look at the featured image for this post. Me in Cyprus. Look at this image below. Me in Bali.

blogging mindset

Successful bloggers lived well-rounded lives. Successful bloggers spend hours away from blogging because freedom is the #1 blogging goal we all tend to aim for.

Earlier today I saw many of my blogging buddies excited for the Game of Thrones episode, as was I. I also observed some blogging buddies who had no interest in the show. Different strokes for different folks.

However; some bloggers pride themselves on doing nothing but blogging 12 hours daily, shunning TV shows, movies and all forms of entertainment. Most of these bloggers fail, being filled with tension, force, stress and basically having no life. Bloggers who manifest worldly success with such an approach make tons of money but miss out on life. You cannot be successful unless you enjoy a well-rounded ride because your spirit is not one dimensional.

I chose to succeed and to enjoy my Netflix, Game of Thrones, basketball, traveling and other hobbies. You can have it all but get a life to detach some from blogging, to enjoy the richness of a rounded human experience and to accelerate your success.

Develop the blogging mindset of someone who is calm, confident, knowing of their success and detached from results. Watch TV, exercise, do yoga, go to the movies and get excited about season premiers. Top bloggers play online and play offline to vibe high, to be creative and to reach the pinnacle of their niche, because their chill, peaceful, confident, successful energy says so.

GWL

Go. Where. Loved.

Go where people love you. Give your attention to love and success. Love and success expand. You accelerate your blogging success.

Example

I respond to each person who Likes or comments on one of my Facebook posts. Likes and commentors love me. Or show me love. I respond to people who show me love because where your attention and energy goes, grows. Give energy to love and love expands. Success expands as love expands. Simple.

I responded to all comments on my blog. Give energy to love and success expands. Quite easy.

Reach out to successful bloggers you vibe with. Read their posts. Comment genuinely. Go where folks would love you and observe how friendships blossom.

Successful bloggers think like successes. Successes go where they are loved and waste no time giving energy to anything but love. Keep going back to where dear friends fill your well. Prosper. Simple formula.

Take care of your tribe. Befriend your readers. Bond with your customers. Keep showing love to people who show your love. Since where your energy goes, grows, the love grows as does your success.

How Living Both Acronyms Develop Your Mindset

As for getting a life, I just spent a few hours blogging earlier this morning having fun online from a chill vibe. After the blogging play I spent 4 hours out with Kelli. We enjoyed lunch here in Chiang Mai, Thailand. I have a life. I go shopping and eat out and watch movies and spend a few hours daily on Netflix. I also exercise and do deep yin yoga. Everything factors into my success.

Living in Fiji for 4 months factored in to my blogging success too.

Doing these things – aka having a life outside of blogging – works for me in a few ways:

  • I emit an abundant, calm, confident successful vibe, resulting in greater worldly success
  • top bloggers who also vibe success and abundance – who live rich lives offline – align with me

Observe John Chow. He is super successful. Does he work 20 hours daily? Nope. He leverages online and spends a ton of time offline, going out to eat, buying sweet cars and homes and living an abundant, balanced, rich life. He exudes abundance. He aligns with other top bloggers. No wonder why he is incredibly successful.

Getting a life helps you feel rested, recharged, calm, confident and success conscious. Perfect energy for reaching the top of your blogging niche.

As for going where loved, this is simple success energy in action. People love you and your blog. Give 100% of your attention to people who love you. Love expands. Your tribe grows. Your tribe becomes more loyal. You see more success because you give your energy to people who see you as successful. Simple. Easy too, because giving love to people who show love requires little effort.

See your success. Now.

Feel good about all of your blogging wins. If you experienced it, it is a blogging win for it brought you to today.

Get a life. Be like a pro blogger. Spend time offline. Emit a calm, detached, confident vibe irresistible to success.

Go where you are loved. Engage followers and fans on your blog and via social media. Give all of your attention to people who love you. Things will grow quite swiftly for bloggers 100% focused on engaging fans because where your energy goes, grows.

I gotta go guys; I just bought a container of fresh mangosteen here in Thailand. You should see how brilliant the skin looks. Incredibly tasty super fruit too with oodles of health benefits.

Time to enjoy this refreshing and filling super fruit.

 

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