You had a plan when you built your blog.
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Create clever content.
Say important things.
But it’s that last step that can be so elusive. Just how do you profit with a blog?
Some websites offer these get-rich-quick solutions, but more often than not they don’t pan out the way you’d expect. Fortunately, if you’re willing to invest some time and effort in learning the key methods to online monetization, it’s not hard to make decent money off your blog content. In this post, I’ll give you personally tried and tested recommendations
Show Ads That Make Sense and Money
Traditional advertisements can be a big turn-off for readers. Flashing banners and annoying pop-ups may make some money in the short term, but they can drive your visitors away eventually. Fortunately, advertisements have advanced as much as the internet has, and now you have the option to include content-rich advertisements that actually benefit visitors and add value to your content.
Native and contextual advertisements are the perfect example of these. A visitor lands on your site looking for information that interests him/her. While looking at your content, he notices a few keyword-topics, closely related to the content of your page. On clicking on any of them, he gets a bunch of listings relevant to the topic he is keen to explore, which he might choose to engage with through a click that leads him to fill a form or make a purchase etc.
In the reader’s journey, the last engagement happens to be with a sponsored listing or an ad. The difference, from a typical ad, however, is that unlike ads that jarr and disrupt your readers’ experiences, these ads are native to the form of your content and remain true to the theme of your content.
So, from your content’s environment, the visitor has seamlessly moved to the advertiser’s page with each stage being so inherently intuitive and relevant.
In all of this, you’ve made a profit!
A great option to try out for such native and contextual ads, is Media.net. They are the world’s 2nd largest contextual ads network that provide exclusive access to the Yahoo! Bing network of advertisers. What that means is that there will always be premium quality ads available for your content and audience.
The reason I recommend them is because they are great with assistance on content monetization which, let’s face it, is a combination of a lot of factors falling in place together. So, if you’re a blogger looking to make more off your blog, you could use all the help you can get. And that is exactly what Media.net offers. They assign a dedicated Account Manager to you right after they approve your website. This person actually works with you to help you drive up your revenue with actionable suggestions regularly. In my opinion, that makes Media.net a solid option to add to your current mix of revenue strategies.
Sell Your Product
Of course, if you have a product of your own, that reduces the need to host a ton of advertisements for other people’s products. That’s not to say you shouldn’t have a variety of monetization techniques on your site, but don’t lose sight of what you can offer customers directly. After all, if customers buy your clever new gizmo, you stand to gain the full profit of that interaction, rather than just a percentage of the sales.
Some blogs come about as a support tool or sales tool for a product that has already been developed. Other bloggers realize that they have a built-in, captive audience and could stand to turn a profit if they could find something that those readers might enjoy. Clever slogans, t-shirts, e-books and gizmos are all fun ways to enhance what you’re already offering a make a bit of extra money in the process.
There are many ways to sell products through your blog. You have the option to sell the item directly via posts and promotions, or you can sell your goods through a third party platform like Amazon.com or eBay where you can create your own shop, or you can sell more personalized material through a site like Etsy.com.
Provide a Service
For bloggers already used to writing interesting articles or creating clever infographics, selling a service may be more natural than trying to create a clever product instead. Of course, you’ll have to decide if selling your abilities to write clever things or take excellent pictures or even edit all of those things together is going to undermine your own blogging effort.
If you sell your articles to competing blogs, you might create a problem for yourself. There is also a possibility of burning yourself out by doing too much writing for others and losing interest in doing it for your own enjoyment. But at the end of the day, if you’re already running a successful blog, you already have multiple skills you can sell to others, along with a ready-made portfolio to showcase your talents.
Again, you can establish your own writing business as a side hustle on your blog and embrace the networking and marketing that this will require establishing a client base, or you can take an easier path. Marketplaces like Upwork or even Fiverr offer freelance opportunities for both beginning and established writers, editors and other online professionals. You don’t have to do much of your own hustling for clients, but you may pay a bit of a premium by using the service.
Affiliate marketing is often one of the first ways people profit from blogs, because it’s relatively simple to set-up. Affiliate marketing is simply including links on your site to items for sell from other websites. Amazon is a prime example of affiliate marketing. A blog post discusses the latest developments in cloth diapers or baby shoes and there on the side of the blog is an ad for the exact shoes mentioned in the article!
Many bloggers also accept items for review as well and link to those items through their content. If you are going to review and try to sell items through affiliate links in your content, be mindful of the truth in advertising requirements and basic advertising ethics. Trying to hide affiliate links with fake reviews and dishonest practices is a recipe for financial (and blogging) disaster.
There are big names in affiliate marketing. Many bloggers start out with Amazon items linked through their posts, but there are many more options available. Clickbank and Rakuten are excellent places to start as well as you search for the ideal products to fit your purposes and your audience on your blog.
Gather Leads and Information
Products, services, affiliate items. So many clever things to sell through a blog, but what about the most obvious of all? Your readers. Lead generation and opt-ins are a booming business online. You encourage your readers to sign up for something that includes information and promotions from partners and advertisers and you suddenly have permission to sell those email addresses to other advertisers.
Granted, if you plan to capture and sell leads through your blog, you may run the risk of alienating readers who aren’t excited to suddenly be receiving emails from hundreds of your “partners and advertisers”, so choose this path carefully. If you are just selling demographic information or carefully culled leads for certain items you may have better luck boosting your revenues while still providing your readers with the information or entertainment they visit your blog for without interruption or irritation.
This is by no means an exhaustive list of profitable blog activities, but it is the best starting place for most bloggers. Before you decide on the best way to profit from your blogging efforts, consider your audience, your blogging goal and your current stats. Make a plan that allows you start earning now and well into the future as well.
Are You Chasing the Flavor of the Month?
My first fundamental of successful blogging focuses you on being present.
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All of our power resides in the moment.
None of our power resides in the future or past because neither exists.
Time is illusion.
Only Now is real.
Look at that brilliant featured image. I snapped it from the front porch during our trip to Fiji. Sweet things happen when you are in the moment, focusing all power on the present.
This marks my 796th blog post on Blogging Tips. I feel grateful to Zac for the opportunity to serve you. Plus I feel grateful for all success that flowed to me through these guest posts.
How in the heck did I write and publish nearly 800 guest posts on one blog?
I am in the moment, mostly. I am present. Plus I never, never, ever chase the flavor of the month.
Bruce Lee and Blogging
Being patient, persistent and present helps you tap into immense powers, including the power of being creative *and* prolific. See my 800 blog posts on Blogging Tips as evidence of such power. Toss in my 2,008 articles (between posts and pages) on Blogging From Paradise and you understand: focusing on one core task, or core purpose, in the present, leads to amazing things.
Bruce Lee spoke of fearing not the man who practiced 10,000 kicks once, but he did fear the man who practiced one kick 10,000 times. He embodied this mindset in his genius, Renaissance Man type ways.
Lee’s wisdom and physical prowess are both timeless because he understood and lived this great truth: do 1 thing so frequently, with a focused energy, being in the moment, that you do it incredibly well. He understood the truth of how I live my life: where your attention and energy goes, grows.
The Flavor of the Month
Most bloggers struggle because they practice 10,000 kicks once, chasing hot niches, running after trends, and choosing to blog today, and podcast tomorrow, because everybody runs a podcast these days. Wait a second; live video reigns supreme? Time to become a live video expert. Meanwhile, as you jump from niche to niche, and from blogging to podcasting to live videos, I just wrote and published 800 posts on Blogging Tips alone. Plus I wrote and published 1,000 more guest posts on other blogs.
While most bloggers chase hot trends, profitable niches and the latest game changing opportunity, guys like Alonzo and I thrive by doing one thing alone so we do it incredibly well.
Success is yours, but success is not an overnight or week-long endeavor.
Stop chasing hot niches. Visualize your dreams in detail. Focus on your blogging wins. Invest in coaching and courses from top bloggers. Surround yourself with positive vibes and positive people.
Write, publish and connect with top bloggers by helping top bloggers.
Success Finds Specialists
I took a nap this afternoon. A calm, peaceful breeze kisses my face right now as I write and enjoy the day.
Imagine if you could work from home every day? Visualize that fun and freedom.
Specialists are the only folks who work from home full time. People who do 1 thing persistently, practicing this skill, so they become super skilled in a single, specialized niche.
I gave all of my professional energy to being a blogger for the past 10 years. I became really skilled at blogging because I never chased the flavor of the month.
Avoid program hopping, niche hopping and all forms of flavor-chasing.
Do one thing. Do it well.
What Is the Incredibly Easiest Way to Drive Blog Traffic?
Drive traffic to other blogs.
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Give what you want.
Help people get what they want and people help you get what you want.
I have found this to be the easiest way to drive traffic to my blog because friends I made through cross-promotion promote me around the clock, 24-7, 365. Easy peasy.
I checked my Twitter a few moments ago. During the past 3 hours I noticed 11 mentions, engagements and retweets collectively. 3 hours, 11 engagements, more blog traffic.
I drive a heavy amount of traffic to my blog by driving a heavy amount of traffic to fellow bloggers who drive a heavy amount of traffic to Blogging From Paradise every day, all day long.
The more you give, the more you get.
The hardest way to drive blog traffic is to try to do it solo. Imagine publishing one post and hitting social share buttons. Even if I do a fine job writing the post, gaining traction solo is tough because successful bloggers know: 1000 is better than 1. 1000 blogging buddies promoting you 24-7, 365 beats you promoting yourself or you trying to write and publish 5 to 10 or more posts daily.
I used to publish 60 posts daily between 2 blogs. Short videos and short posts created the bulk of the content. I had a difficult time succeeding because you can only do so much solo. I published 60 posts in a cyber cave. Nobody listened to me because I did not listen to anybody. But making friends by driving traffic to other blogs made blogging easier and easier for me.
My blogging buddies – who appreciate me promoting them – freely:
- link to me on their blogs
- retweet my posts
- share my posts on Facebook
- share my posts on LinkedIn
- send my blog posts to their email list
That my friends is a lot of traffic flowing to my blog easily, freely and exponentially.
Every time a blogging buddy promotes you to their tribe you gain exposure to one more large, targeted audience. Imagine when you gain exposure in front of 10, 50, 100 and 1,000 or more audiences daily? This is serious traffic! Plus it is easy traffic because your prime duties of reading posts and tapping social share buttons, or, linking to fellow bloggers on your blog, are quite easy.
How to Drive Traffic to other Blogs
I spent a fair chunk of today driving traffic to other blogs.
I promoted some of my blog posts linking to my blogging buddies. I also retweeted and Facebook shared posts from other bloggers.
Each share lays the foundation for new blogging friendships and fortifies old blogging friendships. Every time I promote Donna Merrill or Alonzo Pichardo, we bond more deeply. Easy way to keep friendships strong and to grow your blog traffic exponentially.
You Will Run out of Time Solo But You Never Run out of Friends
Eventually, I ran out of time each day trying to do it all by myself. No human is super human. No human can be in a billion places at once, by their own steam.
But you never run out of friends if you are generous. During a reasonable lifetime, no blogger will befriend all 7 billion humans. You will however keep meeting friends every day if you drive traffic to other blogs every day.
As more folks befriend you, more folks promote you. What an easy way to increase traffic to your blog. Your ever expanding friend network does much of the legwork for you and also drives traffic to your blog:
- when you sleep
- when you travel
- when you spend time offline with family and friends
Sounds sweet, right?
Drive traffic to your blog easily.
What Are 2 Powerful Qualities of Top Bloggers?
John Chow and Bigfoot.
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No correlation exists save this post. Although John is super tall. I met him in person during Affiliate Summit East.
Both JC and Bigfoot taught me 2 incredibly powerful qualities of top bloggers.
John taught me how to think abundantly.
Bigfoot taught me to be open-minded and to think for myself.
A while back I recall reading a post on John’s blog.
He explained how being an Amazon Associate creates a steady passive income stream.
For an example, he showed how linking to a product your audience finds useful – in the proper context – leads to blogging profits. At the time, I admired his strategy but could not get why you’d link to an affiliate product for a measly $2 commission. But of course, John thinks like, feels like and is a multi millionaire so he thinks of acquiring increasing wealth versus thinking of how little he makes on certain commissions.
$2 adds to the John Chow millions. Plus, even if JC began blogging yesterday, at zero, he thought like a millionaire well before becoming a millionaire, so he would have made his first $2 on his way to millions.
These days, I think, feel and act abundantly. I celebrate every penny I make online because where your attention and energy goes, grows. Top bloggers think abundantly. If you think, feel and act abundantly, at year’s end, the $2 commission per sale yields $500,to $1000, to $5000 per a single income stream because the more you celebrate money and feel rich, the more money you make.
Top bloggers think: money. Open 5, 10, 15 or more income streams. Seize every opportunity to prosper. $2, there, and 100 sales later, you made $200. Top bloggers think abundance – versus lack – and make money.
Be Open Minded and Think for Yourself
As you know, I love studying the creature Bigfoot.
Most humans are closed-minded and follow the herd, being lazy thinkers, and simply agreed with the herd; naturally, these folks believe Bigfoot is a myth.
A handful of YouTube videos of Bigfoot scientifically breakdown:
- the size of these creatures: 7-10 foot tall, up to 5 feet wide, and 500-900 pounds
- the physiology of these creatures; compliant gate, 90% knee flexion, absence of neck, hulking trap muscles, heavy brow ridge
- the sounds these creatures make; clearly not within our current animal kingdom
If you are open-minded and think for yourself, you clearly see a huge, primate-type creature with some human-like qualities appears in these videos. Truth reveals itself to clear, deeper thinks.
But if you are closed-minded and agree with the herd, you become blind to the truth and see a guy in a suit, or hoax, in these handful of legit Sasquatch videos.
Like the small group of humans who know Sasquatch exist, top bloggers are both open-minded and do their own thinking. Successful bloggers open up to new strategies and new income streams. Plus these top folks never agree with the herd just because most people think a certain way; these pros think critically, for themselves.
I think incredibly deeply about blogging, and mindset, and see parallels no blogger on earth sees, save me. Why? I am open-minded and do my own thinking, for myself, never being swayed by the general public and its poisonous, limiting skepticism.
You almost have to be insane *not* to believe in Bigfoot after scientific video breakdowns and tens of thousands of credible eye-witnesses prove these encounters are with large primates, not humans in suits. Even a 300 pound, pro bodybuilder would look like a 5 year old trying to fit in his dad’s suit if he tried to wear a suit with dimensions for a 9 foot tall, 800 pound being.
In the same breath, you really need to be out there, if you are so closed-minded and agreeing with the poor masses, that you are blind to the truth of abundance around you, as a blogger.
Open your mind.
Think for yourself.
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