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Adaptation Rules: The Right Visuals for the Right Niches

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Sure, it is important to have a nice logo, and have a pretty website. But, are your design choices beneficial or detrimental to your efforts?

Weirdly, even if your blog looks like a million dollars, it might be the look that just doesn’t suit you, your message, or your audience. That’s why professional designers cost so much, and why you can often hear their complaints on nightmare clients that want to guide the design process themselves.

In affiliate marketing, or any kind of marketing for that matter, if you want to monetize your work, two things are important:

  • Traffic
  • Conversion

Simply put, how many people see what you’re offering, and how many take you up on your offer is dictated by a number of factors, not the least of which is how appealing does your offer look, literally. This is something I recently covered in my previous article on how to create a successful affiliate blog.

The psychology behind the color and other design choices

It has long been known that we, as visual beings, respond to certain visual cues in a certain way. That is why red has been traditionally considered an aggressive color, why blue is considered calming. Now, this is quite a bit more complicated, and how experience the color depends largely on context.

For example, that same red that is considered aggressive, or hot, can also be seen as youthful, passionate, and bold. That’s why companies that want to seem full of energy, or cater to young audience use it. McDonalds, Lego, Coca Cola use it. ESPN also, as sports is also associated with passion and energy.

On the other hand, blue is identified with reliability, strength, and trust, green with tranquility, growth, and health. To further understand how important color selection is, consider the following:

Blue is considered to diminish appetite – you don’t see many fast-food brands use blue. Likewise, green is considered to increase productivity and many energy drinks use it in their design.

On the other hand, shapes and fonts play a major role, too. There have been actual studies that have shown that we prefer rounded design to angular one, as we perceive angles to be a threat on a subconscious level (they are sharp, after all), and rounded, smooth lines give us a better sense of the “whole” which has a soothing effect.

Of course, this doesn’t mean that angular and geometric design should never be used – if used properly, the angular geometry can leave an impression of cleanliness, order, and no-nonsense approach. For example, this guide from Designhill shows how various fonts can be used to your benefit, both angular and smooth.

In addition, creating a good user interface is a science unto itself. All the pretty colors are of no use to you, if your audience is frustrated because they are never able to find what they’re looking for.

Poor loading times, hang-ups, counterintuitive layout, and broken pages can lead to an amount of frustration that no amount of pretty can fix.

How to figure out what works for you

While there are numerous studies in this field and some sound scientific principles, this isn’t an exact science, and web design is still a mix of applied psychological principles along with the intuitive “feel” of the designer (usually, mostly focused on the latter, since most successful designers rely on the intuitive understating of how human psyche reacts to the visual stimuli).

Still, there are certain simple steps you can take here to help you in your design choices:

  • Get to know your audience. If you know who your blog is aimed at, it can help you understand what emotions you want to evoke, or what kind of stimuli works best. This is best done by engaging your audience to write comments, creating surveys, and listening to social media feedback.
  • Take a look at successful blogs in your niche. Try to figure out what works and why.
  • Design your blog around the basic principles, thinking of your layout, color scheme, shapes, and so on and what psychological effect they have.
  • The least popular, but always necessary step:

Test. Play around with your blog and design, and see what works best. Get feedback from your audience, it is invaluable. When you test, make sure to create a methodology and stick with it. You can’t change 5 things at the same time and expect to make sense out of the results. You always have to change one, or two variables at the time, so you can understand what effect they have on the success of your blog.

Too often overlooked, design of your blog is of incredible importance, and even the littlest of tweaks could see your traffic numbers grow. While your content is still the most important aspect of your website, do not overlook the importance of how you present it, and what kind of impression you leave.

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André Beato is a mediabuyer on Mobidea that started working in this area as many of you did, not knowing much about this business. But with personal taste for logical thinking and mathematics, He learned and adapted strategies to get the best results possible.

Blogging

Beware Who You Trust for Advice

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Sometimes I ask questions on Quora.

I asked a question recently about shadow boxing while walking and if this practice burns calories.

Peep 2 answers.

 

I was a personal trainer and fitness nut for 20 years. I know shadow boxing does in fact burn calories and help you get more ripped because since doing it every single day during my walks, my arms are becoming as defined as ropes. True; shadow-boxing does not increase muscle mass. But the individual gave me a false, untrue answer because he fears what he looks like and cares about the opinions of others. He is not shadow boxing while walking or jogging because it is not effective; he fears people will look at him and believe he is a fruit loop, whatever that means.

Yikes.

Exhibit B.

 

This individual actually offers honest, truthful advice; shadow-boxing while walking burns more calories. If he ended it there, the advice would have been helpful. But he also fears criticism, aka, what people think about him, so his fears advise me not to do the extra calorie burning thing, because I would look like a Rocky wannabe jerk.

Yikes.

Two well-meaning guys who offer poor fitness advice because each guy deeply fears what people think about them. If I was not a fitness pro I’d have believed their inaccurate advice and would have cheated myself out of calorie burning. All because of the illusion of fear and its hold over most of humanity.

Blogging Advice

Before you trust blogging advice, check the source. Does the blogger:

  • radiate happiness?
  • radiate compassion?
  • exude success?
  • inspire you to succeed?
  • uplift bloggers?

If so, awesome. Trust the advice because you know the person offers advice from love, harmony and truth.

But if someone adds a fear-based element to the advice – like the fitness guys above who fear what people think about them and allowed their fears to become a projection on me – you know it’s bad advice because fear is not real, an illusion, and stepping into illusion moves you away from truth.

The Truth

If you burn more calories, you burn more fat and get ripped. This is truth. Shadow boxing while walking made me super ripped so the truth shines through. But if I stopped shadow-boxing while walking because I feared what people thought about me or what they’d say about me, I would step into the illusion of fear, away from truth, and would not be as ripped and cut as I am now.

Imagine if I listened to those 2 fear-fitness guys last month when I returned home? I’d look a lot more like Olive Oil and less like Bruce Lee.

Be careful about who you trust for blogging advice guys. Most people mean well – like the fitness dudes – but project their deep fears onto you and offer poor, or downright terrible, blogging advice. I have compassion for afraid bloggers but I won’t listen to their illusory advice.

One Such Example

Many top bloggers feel terror at losing email subscribers so offer advice based on the fear. Meanwhile, guys like me who have no such fear offer advice to help you bond deeply with your most rabid fans through email, exponentially increasing your success. Loss is impossible in a Universe of abundance.

Who do you think inspires you to live your dreams?

The blogger offering advice from the illusion of fear, pulling you away from truth, into smoke, mirrors, and appearances, not really there?

Or the blogger offering advice from truth and abundance.

Follow heart-centered bloggers.

Live your dreams.

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Blogging

Do You Establish Work at Home Boundaries?

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Some people love attention.

I know a few who do their best to grab my attention. Phone calls, emails, cryptic Facebook Messages.

I ignore everything and every one outside of what I do in the moment since I set up work at home boundaries. I close the door and go into my office. No way I stop working for anything or anyone who starves for my attention. The house could burn down and I would scoot out at the last minute because work time is work time and I do nothing else save work during work time.

If you do not respect your time, people will not respect your time. If you give people your time whenever they want your time, for:

  • favors
  • gossip
  • small talk
  • chats
  • general BS

people will gladly ask for favors, engage in gossip, engage in small talk, chat you up and BS for hours, because you chose not to establish work at home boundaries.

100% of the time, if people appear to be using you or eating up your precious time, it is your fault. People treat you how you choose to treat yourself.

How a Happy and Successful Blogger Sets Up Work at Home Boundaries

Easy; I close the door, walk into the office and get to work. I do not leave the office until I complete my work. My phone? I turn it off. I check email rarely. I only check Messenger 2-3 times daily for 5 minutes at a clip.

I set up definite, clear, work at home boundaries to respect my time. People reflect my time-respecting back to me. Easy peasy.

If someone tries to grab my attention through Messenger, or the land line, or through email, or at the door, I completely ignore attempts made to grab my attention and time. Boundaries folks; you need to be clear and firm on your work at home boundaries to ensure everybody else respects your boundaries.

You Are Walking into a Word Office

Would a friend, family member or casual neighbor barge into your 9-5 job office asking for a favor? Would said folks barge into your 9-5 job office to spread the latest gossip? Nope. Then why allow said folks to barge into your work at home office to do similar things? Nope. Put up boundaries. Door closes. Enter office. You are busy. You are working. Even my 3 year old niece understands when Uncle Ryan goes to work in the home office. Everybody else can easily grasp this concept.

What About Impatient or Desperate Online Folks?

I completely ignore impatient, fear-filled, desperate folks who demand I answer Messenger or email requests in 1 minute, 5 minutes, 10 minutes, or in 24 hours. I respect my time and completely ignore people who do not respect my time.

I built my blogging business almost completely on a passive income model so nothing I do online is time sensitive. I have answered most questions 1,000 to 10,000 times through my courses, eBooks, blog posts and videos. It is up to these awesome but unclear folks to find and use the answers I created, to improve their lives.

I am generous daily, publishing a blog post and/or video. Plus I published about 800 posts on Blogging Tips, and over 2,000 posts on Blogging From Paradise. It is on the impatient folks screaming for my attention to follow my blog posts, guest posts, videos, eBooks and courses because I answered their questions many times.

People treat you exactly how you teach them to treat you. I have posture so I set up work at home boundaries for offline and online folks.

Respect your time and work schedule and other folks will do the same.

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Blogging

Who Do You Surround Yourself with in Your Blogger Network?

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Some bloggers cannot see the forest for the trees, like the beautiful, lush, thriving national park I visited in New Jersey recently.

The masses tend to be caught up in fear, pain and struggle because they cannot see the big picture.

Birds of a feather flock together.

You have heard that one, right?

I circle the globe and change time zones like most folks breathe. Would I be wise to surround myself with people who tremble at leaving their home town or home neighborhood? Nope. Such people would teach me the world makes for a scary, dangerous place. I would get advice like play it safe, be comfortable, get a job, buy a home and take it easy, from such folks. Such folks also live a bland life because if you rarely or never leave your comfort zone, you cannot:

  • grow
  • thrive
  • face your fears
  • serve humanity
  • be a bright light for people to follow
  • live your deepest, wildest dreams

Obviously, I chose to surround myself with bloggers who happily circled the globe as successful bloggers. I also surrounded myself with happy, successful, home body bloggers too; to learn the basics of building a rocking blog effectively. I learned how to succeed from my blogger friend network, sponging up their knowledge, inspiration and insight.

Meanwhile, if you surround yourself with new, struggling or failing bloggers you will get advice on how to struggle, fail, or flounder through your blogging day.

Do bloggers around you complain about losing $50 on blogging? Lose these zero’s immediately and surround yourself with bloggers who invest thousands of dollars on their blogs. High rollers teach you to succeed. Broke jokes teach you how to fail.

Do bloggers around you see making $25 as being a huge amount of money? You better lose the low-aiming crowd to surround yourself with bloggers who see $1000 and $10,000 and more as making coin.

Do bloggers around you circle the globe as swash buckling travelers? Check out this photo from my trip to Vietnam. Kong: Skull Island was filmed here.

Time to ditch the comfort zone crowd to hang with adventurous types.

Don’t get me wrong; I celebrate every cent I make online. But if you think I’m placing a sponsored post for less than $1000, you are insane. Like a famous super model who said she didn’t get out of bed for anything less than $10,000 a day, you need to develop a prosperity consciousness that demands big money and ignores appearance of poverty, lack, limitation and fear.

Who Do You Hang With?

Who do you count as blogging buddies? Happy, highly successful, prospering bloggers? You better, to increase your success.

For example, observe my blogging paperback on profiting. The aftermarket price is $45 USD. If most or all bloggers in your network would feel uncomfortable receiving $45 in royalties for a paperback, you better lose that network and surround yourself with bloggers who believe in abundance. I know John Chow feels comfortable receiving $45 for anything he offers online. Who cares? It is just money. It is only money.

Surround yourself only with bloggers who:

  • have posture
  • have authority
  • charge top dollar
  • profit freely
  • prosper freely
  • exude confidence
  • have a highly developed prosperity consciousness

You learn from the best, gain inspiration from the best and become the best by surrounding yourself with the best bloggers on earth.

But you need to be honest in who you choose to hang with in your blogging circles. Be clear. Be truthful with yourself. Maybe you feel comfortable trading comments with struggling bloggers you befriended 10 years ago but nothing spectacular happens for you if you surround yourself with struggling bloggers, being firmly fixed in your comfort zone.

Release all bloggers who are not happy and prospering.

Fill your blogger friend network with empowered, inspired, happy, successful, prospering bloggers.

Nothing personal.

Just your blogging success at stake.

 

 

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