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People follow the crowds. One of the foundational principles of marketing is how to influence the crowds, so people are just inclined to become your customers. The phenomenon where the majority influences purchasing decisions is known as social proof. Think of it as word-of-mouth on a greater scale.
Social proof is necessary to build a reliable and sustainable reader base for your blog. It’s not good enough for a hundred people to like your blog. You need to show off to those hundred people to gain thousands of additional readers. You may already be aware of some social proof strategies that drive traffic. For example, celebrity social proof, or getting a famous person or a notable blogger to mention yours, is quite well known. Some get their friends to provide reviews to attract followers. Here are several more social proof strategies that bloggers can take advantage of:
Publish Expert Testimonials
Expert testimonials are a bit different from customer or reader testimonials. The advantage of using an expert is that customers value their unbiased opinion. People assume that experts know what they are talking about.
So, if your blog is mentioned by an “expert,” you can generate a credible social proof for your blog. The expert you choose will depend on your blog. If you blog about the stock market, a professor of finance will be the right expert to use. If you blog about travel, you can use a veteran travel writer or a celebrity, for example.
Show Reader Reviews
Many e-commerce companies use customer reviews to push products and create credibility. Your blog can also use reader reviews to create a sense of popularity for your posts. If there are several user reviews sprinkled throughout your blog, a new or unsure reader will be more likely to stay and keep reading. After all, how can one dislike something dozens of other people have liked? Plus, reader reviews keep the conversation going and the users engaged.
Evaluation or test results can be a powerful form of social proof for blogs. Evaluation here means getting the services or products your blog advocates professionally tested. Post the results on your blog for the whole world to see. For example, there are shopping services that show trusted certificates to gain legitimacy and boost social proof. If your blog has been tested for anything by a professional source, and if the results were good, seriously consider showing it on your blog. The results can be a valuable tool that convinces users that your blog is proven to be superior.
Buy Social Shares
Does your blog attract 1,000 unique visitors each month? Then you should show off this number on your blog. You can include a banner or a badge saying this many people read, follow or like the blog. Showing off a like or share counter on your blog can generate more shares and likes.
If you are just starting out and do not get many likes or shares, you can pay for a “buy likes” web service. Artificially boosting visitor or traffic numbers, in the beginning, is a very effective social proof strategy. Soon, your organic numbers will naturally increase as your blog seems more credible and liked.
Site ratings often go alongside customer reviews and testimonials mentioned above. However, a scoring system can provide its unique form of social proof. Showing positive ratings for your site can influence the impression visitors have regarding your site. For example, if a visitor initially disliked your site, high ratings can soften the harsh opinion.
Visitors are attracted to good product scores, and they rely on them as a form of credibility and legitimacy. All blogs may not be able to show off good ratings, but if it is possible, don’t hesitate to go with a scoring system. If it’s not feasible to show ratings for the whole blog, you can show ratings for individual blog posts, like product scores on Amazon.
This is the proverbial celebrity endorsement. Influencers are not always Hollywood A-listers. An “influencer” is technically someone who is famous, highly influential or well regarded in a certain field.
Not many people know who Dr. Duke Samson is, but if you are a surgeon, you will immediately recognize the name of one of the most well-known neurosurgeons in the world. If your blog is about medicine, having an endorsement from a luminary like that would be like winning a blog-version of an Oscar. Influencers have to be relevant as well. The more important the influencer is for his or her work, the more compelling the social proof would be.
Show Subscriber Numbers
Humans are social creatures. We are attracted to the crowds. If your blog has 10,000 subscribers, show off the numbers as you would do with the visitor numbers explained above. That short of social proof makes potential followers more comfortable with following. Think about it; would you rather subscribe to a blog you can see is followed by thousands of other people or one that is not? When you show the subscriber numbers, design a CTA button nearby to get people to subscribe. The number will likely be able to compel visitors to join up.
Media Coverage Logos
Has CNN mentioned your blog? Then, instead of writing a post about it, publish a prominent logo of CNN on your blog. If your blog has won any accolades, do not hesitate to show off the badge either. When visitors click on it, allow the link to take them to the article or segment mentioning your blog. Media coverage logos are a very powerful form of social proof that shows potential readers that your blog gets recognition from relevant sources. It can elevate your blog to a higher status of legitimacy than others without. Of course, you should only publish logos of established and well-known media outlets. If an obscure radio station mentions your blog, don’t add a logo on your site. No one will recognize it. If you say little-known outlets have covered your site, it can result in the opposite of what you are hoping. Your blog could end up endorsing the outlets rather than the other way around.
Master the above strategies, and sooner rather than later your blog’s unique visitor numbers will dramatically increase.
Be Careful Who You Ask for Blogging Advice
I retired to a life of travel through blogging.
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Do you want to travel the world through blogging?
My eBook lays out simple, step by step tips to follow for you to travel the world through blogging.
I know how to do it. I teach you how to do it. Easy. Simple. Smart, too; you ask a blogger who lives their dreams for blogging advice on how to live your dreams.
Imagine if you asked people from a blogging tips themed Facebook Group about how to travel the world through blogging? Who are these people? Do these bloggers know specifically how to retire to a life of travel through blogging? Have these bloggers written eBooks and created courses on the topic? Have they lived their dreams?
What ensures said bloggers offer good advice?
Do many of these bloggers offer terrible advice?
Are many of these bloggers experienced, skilled, knowledgeable bloggers, being tops in their niche, like me?
Most bloggers mean well. Some bloggers offer solid advice.
But many bloggers offer terrible advice to struggling new bloggers who follow terrible advice and all of them struggle horribly, following bad advice from bloggers who only know how to fail, versus knowing how to succeed.
Be careful who you trust.
How to Get the Best Blogging Advice on Earth
Follow the top blogging tips bloggers.
Hire them to coach you.
The best blogging advice on earth flows through premium blogging products and services created by the top bloggers on earth.
100% of the time, following this advice leads to success. Fool proof way to get only good advice because pros teach folks how to be pros.
The only reason why you’d get bad blogging advice is if you follow anybody other than the top blogging tips bloggers on earth.
Beware Free Advice Because it is Often Cheap
Free advice sites like Quora and Facebook Groups require no vetting.
Any blogger can offer terrible advice.
This was from my trip to Fiji.
Beware trusting advice from these spots; well-meaning bloggers often guarantee your struggles by offering failing, inexperienced, terrible advice.
Vet Bloggers Who Offer Advice
Gaurav Kumar offered excellent advice via a comment responding to my live Facebook Broadcast.
If you wanted to vet his advice, checking his Facebook profile and clicking on his eAskme blog link immediately proves he is a top blogger who offers sensational advice for succeeding.
Following blogs, investing in eBooks and hiring bloggers by scanning their blogs is the easiest way to:
- vet advice
- trust advice
- get awesome advice
- accelerate your blogging success
Research bloggers who offer advice on free forums. Some genuinely offer success-promoting advice through their blogs. Trust said bloggers.
If you click through to see no blog, or a blog hosted on a free platform, or thin, weak content, beware these red flags.
Follow advice only from top bloggers who put their advice in action and succeed from an abundant, generous, calm, confident vibe.
Go to the Top
Follow only the top blogging tips bloggers on earth to get the best blogging tips and to accelerate your blogging success.
Matthew Loomis at Build Your Own Blog offers success-promoting advice. Follow him. Hire him. Succeed.
Why spend hours asking for advice from folks who may or may not have any idea what they are talking about?
Go to the top.
Google popular search terms, vet guest posters on Blogging Tips, follow the best, get the best advice on earth, use the advice, succeed.
Blogging gets easier and easier when you only follow the top bloggers on earth and invest in their premium offerings because getting the best advice from the best bloggers positions you to be the best.
What Does Your Blog Need?
I wrote an eBook explaining what your blog needs:
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Success finds bloggers who cover all bases.
If you need nothing and feel your blog needs nothing, you succeed and live your wildest dreams.
Successful bloggers know adding the right elements to blogs and beginning blogs the right way accelerates your success. Plus it feels good to begin blogging intelligently.
What does your blog need?
1: Domain and Hosting
Invest in a domain and hosting.
Accelerate your blogging success.
Domain names make you stand out.
Observe how Pat Flynn invested in Smart Passive Income.
Of course you know immediately; the blogger covers smart passive income. Passive income seekers know the resource because Pat bought a domain name.
He also invested in hosting to ensure he owned his blog.
Take this step to control:
- income potential
- blog voice
Own your site. You need to own your blog to be in control of your blogging campaign.
2: Premium Theme
Invest money in a premium theme.
Stand out from the crowd.
Circulating money on a premium, eye-catching, clear theme emits a professional, impressive, powerful message.
This was from one of my many trips to Thailand.
Readers see you are a serious, successful or success-seeking, blogger. Of course you gain trust and grow your readership quickly by investing money in a premium theme.
Why do you need a premium theme? Would you trust a blogger who uses a cheap-looking, heavy, non-professional theme? If someone cannot afford to invest $60 in a premium theme you better not trust their advice, their insight and their sharing. Why? Serious, skilled bloggers never allow $60 to dictate their life’s direction and failing, struggling, unskilled bloggers make the foolish decision to not chase their dreams over $60.
Content drives blogs.
Your blog needs content to:
- prove you know your stuff
- spread your presence online
- inspire readers to follow you
- inspire readers to trust you
Visit Blogging From Paradise.
Look around for a few minutes. Read 3 of my recent posts. Do you see why content drives the blogging engine?
Imagine if you saw only 1 blog post. Every blogger begins somewhere but publishing helpful content from a generous, success-focused energy distances you from most bloggers in your niche.
Imagine seeing 1 to 5 blog posts on a blog. Good introduction no doubt.
Imagine seeing 50 to 100 blog posts on a blog. Massive impact.
Focus less on post numbers and more on being generous with time and talents. Content just shows off what you know.
As folks see you know your stuff thru your volume of helpful posts you begin to:
- increase traffic
- boost your blogging profits
- expand your presence
- increase brand awareness
- help more folks
- make a big impact in your niche
Content makes everything grow.
Publish content on the regular to become a successful blogger.
Focus on Your Dreams
Concentrate on your dreams from a relaxed, chill energy.
You need dreams to feel the calm, detached confidence of bloggers who invest in:
- a domain and hosting
- a premium theme
- creating helpful content
See your blogging wins now. You succeed now. Own it.
Feel good about your blogging career. You are rocking it out.
Succeed, being the blogger who covers all blogging needs.
Invest in a blogging course.
Your blog – and you – need a blogging blueprint to follow in order to succeed from a calm, confident, orderly, relaxed energy.
Blog like a success.
Learn from the best to become a successful blogger.
Courses just give you a structure for learning in the proper format.
Imagine sitting down in a classroom to learn disciplines from a professor.
You do the same thing through a blogging course.
How Can You Turn Criticism into Blogging Profits?
I wrote an entire eBook on lessons I learned from critics:
Related blog posts and resources:
As you see greater blogging success, you get criticized.
No blogger avoids criticism.
Learning how to convert nasty criticism into blogging profits helps you be a highly successful blogger.
Imagine someone tossing big rocks at you.
Fools step in front of the rocks, injuring themselves.
Idiots catch the rocks and throw said rocks back at folks, wasting precious time and energy on rock tossing morons.
Wise humans avoid the rocks, allowing the stones to reach terra firma, and build a castle from all the granite-type rocks tossed their way.
Highly successful, happy bloggers are like wise humans; building something meaningful and profitable from inevitable criticism, versus taking criticism personally (stepping in front of rocks) or fighting critics (throwing rocks back at rock throwers).
I wrote 2 eBooks on the topic.
In addition to the prior eBook I also wrote:
Observe the product page.
I profit through an:
- eBook version
- audio book version
- paperback version
- mass market paperback version
of the topic.
I make money through 4 income streams based on teaching folks how to profit through blogging criticism.
How can you convert criticism into coin?
Follow these tips.
Breathe Deeply and Relax
- fight criticism
- feel the sting of criticism
- feel embarrassed about being criticized
- fight critics
- go into a shell after being criticized
Breathe deep. Relax.
Feel energies and emotions in reaction to being criticized.
Release said energies.
Be calm, confident and poised.
Establish the proper energy for profiting through criticism.
Criticism is a projection of individual; we see ourselves in others.
100% of the time, critics speak 100% of themselves, not you, through their criticism.
Knowing this, you do not take criticism personally. Ditto for gaining clarity in all you do, blogging-wise.
I reacted with anger, annoyance, embarrassment and shame on reading my first few 1 star audio book reviews. Turns out, those fear-based feelings needed to be addressed and released for me to generate more income through audio books.
Increased profits flow to bloggers who feel clear on income channels.
Being criticized forces you to face, embrace and release fears concerning income channels, said clearing resulting in clarity and greater sales.
If you react negatively to criticism, the reaction suggests you have fears to feel and clear regarding the criticism. Clearing these negative energies allows more profits to flow through the income streams because fear strangles income while clarity increases income.
Convert Criticism into Tangible Products
Turn hate into create.
Convert criticism into tangible profits.
Note my 2 eBooks, my audio book and paperback.
Create an online course to help your readers process criticism.
Strike while the iron feels hot; create immediately after receiving criticism to allow your prolific ideas to flow.
Add a price tag.
See Problems and Profit in Projection
- blog posts
- guest posts
based on critical projections bandied about by critics.
Critics may or may not see errors in their ways.
This was from my 2 month trip to Oman.
I just stress how criticizing promotes their failure, strangles success and prolongs misery and suffering, based on my content.
If critics wake up and read, these folks become likely readers, fans, customers and clients, because if I solved their problems for free I can solve their problems for pay.
Profit through the Discipline of Detached Observation
Observing feelings from a detached, calm, confident energy versus reacting to feelings is a skill most millionaires cultivate.
What better way can you develop this skill than by reading and processing criticism without reacting to your emotions?
Wealthy bloggers observe knee jerk reactions in their being, feel energies, release, and proceed to profit. You see immense patience, persistence, poise and profiting. But the blogger just watches, feels and releases, versus reacting.
Move Up the Energetic Ladder into More Prospering, Higher Circles by Ignoring Critics
Critics vibe from a fear-based, lower, poverty conscious energy.
Ignore these folks to rocket higher in blogging circles, toward a loving, prosperity conscious, profitable energy.
I made blogging friends in high places by completely ignoring lower energy folks, some of whom criticized me and my blog.
Starve lower energies.
Make room for higher energies.
Profit, free yourself and see increasing blogging success.
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