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How to Increase Open Rates and Deliverability with SendPulse

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For most bloggers and online marketers, it’s all about creating a platform and content for your audience. Once that content is in place it’s then time to focus on how to grow your brand, build relationships and ultimately create a business that will keep growing over time.

While the concept of creating a website or blog might seem easy enough, the truth is that it’s quite hard to make money online — especially if you don’t have a valid business model in place. At the end of the day, content is great… but is it enough to provide you with customers, leads and a revenue source?

One of the best ways to turn an audience into real money is through building a list. However, the days of focusing on just ’email marketing’ style lists are over. Now it’s all about email, mobile, desktop notifications, SMS and more. All of which are core marketing components of SendPulse, an online marketing platform that’s making it easier for businesses and brands to grow their lists, while also increasing open rates and ROI in the process.

SendPulse Wants to Make Marketing Simple

If you want to have a successful business, you need to provide a better solution for your clients than the competition. This is exactly what SendPulse has been doing with their suite of products that allow marketers, businesses, and brands to better manage their customer data and outreach. While there are many ways to market to an audience in the world today, SendPulse focuses strictly on email, SMS, Web-Push, and SMTP.

If you’ve ever had the opportunity to build a newsletter and send out mailings to a list in bulk, you will know the value of a good list hosting service. It’s one thing to have a solid mailing list, but it’s another to make sure your messages are actually getting delivered. This is also something many bloggers and marketers might not even be considering.

To maximize not only the delivery of your messages, but also their engagement and response rates, SendPulse uses a combination of artificial intelligence, hyper-personalization, and predictive analysis to bring the best results possible.

Since most content creators and brands are focusing on web content and email list building, this would be a great place for us to start — however, as mentioned earlier, SendPulse offers services to SMTP, Web Push, and SMS marketing services as well.

Email Marketing is More than ‘Click & Send’

We all know the power of email marketing. Not only are many of us currently using it within our content marketing and outreach, it’s also something we use in our lives on a daily basis. When something arrives in your inbox, you are likely going to read it. Should something end up in your spam folder or tagged as junk, you will likely never see it. Now the question is… where are your marketing emails ending up?

As online marketers and list owners, the two most important factors when focusing on email marketing, are delivery rates and open rates. Any slight swing in conversions for either of these areas can result in a huge profit/loss margin for your business. Thanks to the latest changes and advancements in email filtering, it can be a full-time job just to make sure your important marketing messages are getting delivered.

Once you get into the inbox, then the next challenge is getting your subscribers to open your emails and act upon them. This is where a solution like SendPulse really comes into play. SendPulse leverages its advanced technology to overcome both of these obstacles, offering the highest delivery rates worldwide with open rates to match.

To back up this statement, SendPulse says many of their clients have seen an average increase of 30% when using the marketing and deliverability options provided through their platform. One of the most effective features on SendPulse includes the ability to resend emails to subscribers if they didn’t previously open the original. This one method alone has resulted in 30-80% increases in open rates.

Useful Email Templates and a Drag-and-Drop Editor

Once you’ve mastered the art of getting your email into the inbox and creating a snazzy headline to go along with it, now you need to get readers to open and engage with whatever it is you might have to say. An excellent way to do this is through the use of a fancy looking email template, while also using images and highlighted text to get your message across.

For the average site owner or mailer, this could be a huge headache to accomplish, as you would likely need to mess around with HTML and have some custom design work made. However, this is easier said than done, thanks to the growing library of free templates currently offered through SendPulse. You can see some of their email template designs below.

You will notice each of the templates is professionally designed and created in a way to maximize email deliverability and navigation. Once you are logged into the system, all you need to do is click on any of the email templates you like, then customize it with your own text, brand images and message you’d like to portray. You will also notice that you can sort through all templates based on their category and marketing style. Holiday themes are also available, which is a great way to take advantage of annual and monthly promotions or discounts.

In addition to being able to pick and choose from the ready-made templates, SendPulse users will also have the option to create a completely custom email marketing as well. This is all done through their easy to use drag-and-drop email editor, which can be seen below.

As you can see from the screenshot, the setup and navigation are pretty straightforward. On the left side, you have options for adding text, pictures, buttons, video and social interactions. On the right side, you have the full customization options for each of these components. While all of these changes are being made, you can monitor the process of your email template as you create and edit it to your liking.

Once you’ve created a template design you are happy with, simply click the preview button and have a free test email sent your account. This is always important to do, as you will want to see how your final project will look right when it arrives in someone’s inbox. The option is also there to add in custom HTML or to import an existing email template from elsewhere.

Don’t Forget About SMS, SMTP and Web Push

As we mentioned earlier, email marketing is still one of the most used forms of direct marketing in the world today. However, as mobile marketing continues to gain more traction, this is where many brands and advertisers are looking to maximize their profits. SendPulse knows this all too well, and they are already ahead of the curve when it comes to providing services in these areas as well.

 

For example, their SMS service allows you to send text messages to anyone in the world, no matter where your business or the subscriber is located. The delivery is also quite fast as well. SendPulse clients can send up to 500 messages a second to over 200 countries around the world. This process can also be automated or even scheduled in advance.

Another area that is rapidly growing in usage is web push notifications. You’ve likely already seen web push notifications on some of your favorite websites or blogs, where a small popup window will appear and asks if they have your permission to send out notifications. This type of marketing and outreach is still new but is working extremely well for businesses and brands who have already started to adapt it. At the same time, it’s another way to directly get in touch with your audience outside of relying on just email marketing. Some sites are seeing open rates in the 20%+ range when enabling push notifications on their site.

Along with SMS and web push notifications, SendPulse also offers access to a reliable SMTP server and API integration. These features allow for advanced analytics and optimization on the client side, while also offering the option for A/B split testing and advanced reporting.

SendPulse Pricing Plans and Options

There is nothing worse than coming across an excellent service, only to find out it doesn’t fit within your budget. This is something SendPulse also put into consideration and wanted to make sure they were a viable and cost effective solution for everyone out there. With free plans, monthly subscribers, pay as you go options and even a VIP plan, every marketer can find a pricing plan option that works best for them.

You can see a perfect example of this in the email service plans shown above. The free plan would be ideal for anyone just starting out, which allows for up to 2,500 subscribers/15,000 emails sent out per month. Upgrade to the monthly subscription or pay as you go plan, and you can scale your subscriber count to any level you like, while not having to pay a big overage for any unused emails you might be left with at the end of the month. If you went with the “pay as you go’ plan and wanted to send out 10,000 messages, you would be looking at a minimal cost of just $32, which breaks down to .0032 per email sent.

This same type of billing structure is set up for SMTP solutions as well. The free plan offers 12,000 messages for free, then you can upgrade to the monthly subscription plan for $8.95 a month, which allows for 25k messages. Web push notifications are free and SMS prices vary based on destination. Be sure to check the website for full sign up, deliverability and pricing details.

In summary, if you are doing any type of direct marketing, whether it be through email, SMS or web push notifications, you should definitely invest some time in researchingSendPulse. With their third-party integration, subscription forms, a powerful email editor, and Artificial Intelligence solutions in place, there is no reason why you shouldn’t be able to increase numbers across the board through the use of their platform.

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A professional freelance writer based out of Vancouver, Michael Kwan focuses mostly on the worlds of technology, gadgets, and the Internet. You can find him blogging at Beyond the Rhetoric, among several other websites around the web.

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Meteora Automates Instagram Engagement to Grow Sales

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Back before the days of the Internet as we know it today, businesses could usually expect to reach out to their customers en masse in purely a broadcast style format. They’d take out advertisements on television, radio and the newspaper, blasting out a message to everyone and hoping that some sales come in through the door. Even in the realm of direct marketing, the messages were almost never custom tailored to individual prospects. There was no need or desire to connect with customers on a one-on-one basis.

That has changed considerably in recent years, particularly as it pertains to social media. It is no longer enough for companies to broadcast their marketing messages from atop a soapbox. They have to engage and interact with their audiences on a much more personalized level. They need to connect with them as individuals, but this can be overwhelmingly time-consuming, especially when you start looking at hundreds, thousands, or even millions of users.

That’s where you can take advantage of Meteora. That’s where automation steps in.

Growing Sales Using Instagram

When it comes to social networks, Instagram stands far above the rest in regards to engagement rates. And engaged users much more readily convert into paying customers.

Meteora is designed to “help businesses and influencers grow sales using Instagram.” It achieves this by automating much of the engagement and interaction that you need to have on the platform, all by setting up the parameters for your campaigns ahead of time. You grow your following (which can then convert into real customers) automatically, as Meteora likes, follows and comments on social posts made by the “ideal customer” as defined by your parameters and criteria.

Through your dashboard, you are able to tell Meteora who you would like to target. This can be based on hashtag, for instance, which can demonstrate clear interest in a certain niche or vertical. You can also target based on location, event, or even target based on competitor. If someone already follows and engages with Starbucks, they may be interested in what your coffee brand has to offer too.

How Does the Campaign Work?

The structure of a Meteora campaign is relatively simple and straightforward to understand.

After you provide the specifications for who you would like to target, Meteora can then engage with potential prospects that fit that profile automatically. You will naturally need to grant permission to Meteora to use and post from your Instagram account on your behalf. As mentioned, this includes likes, follows and comments, but it can also include direct messages too. This makes for a much more personalized and active engagement.

While you may be tempted to grow your follower count by any means necessary, that may not necessarily be in your best interest. That is why Meteora leverages artificial intelligence to block fake followers for you. These bots can wreak havoc on your engagement rate, which in turn impacts your discoverability and visibility in the eyes of the algorithm.

This also means that Meteora will only engage with real people and not the bots. This increases your sales ROI over time.

Targeting and Messaging

As you make your way through the dashboard, you’ll find the opportunity to define all those targeting parameters. This is also where you can decide exactly how you want to interact with the audience you describe.

For instance, you can choose whether you’d like to direct message the user who made that post, comment on the post, like the post, or follow the user that made the post. You’ll notice that under the option to follow the user, Meteora will automatically unfollow that user the next day to keep your feed clean.

In the case of leaving a comment, you can write out the comment that you’d like to leave, utilizing macros to personalize the message based on day of the week, the username, the first name, the location or the target. It would be useful to you to change up this wording periodically, so that your comments continue to appear fresh and authentic.

Once your campaign has been running for a while, you’ll be able to review the key data and metrics that come out of that campaign. For instance, you may have chosen to target a number of different fitness-related hashtags.

When you first start out, it can be really hard to say exactly which hashtags will be the most successful in terms of the followers you gain or the conversion rate you achieve. But once that data comes in, you can further refine your targeting options to focus in on the ones that are working the best.

Similarly, the main reporting screen from your dashboard can give you more of a global view of how Meteora has been performing for you thus far. This includes data on the number of followers you’ve gained, how many likes have been performed, how many follows have been completed, how many fake users have been blocked, and so forth. There’s also the live feed of exactly what is happening with your Instagram account at any given time.

Through this automated engagement and your continued refinement of your targeting options, you’ll find that you’ll more effectively market to loyal followers and prospects. Meteora is great for anyone who sells products on eBay, Shopify, Amazon, Etsy or any number of other online marketplaces.

By growing your fanbase, you grow your potential to earn more revenue, particularly by informing these new followers about your new products and deals.

Pricing Options

Meteora offers three pricing plans depending on your level of need.

  • The basic plan is $49 per month. It includes all engagement types and allows for targeting through locations and hashtags.
  • You might opt for the $99 per month premium plan, which is geared more toward “serious social marketing professionals” who desire unlimited targets, event target, competitor targeting, follower nurturing and other advanced features.
  • At the highest end is the $249 pro setup with direct message interactions, Google AI sentiment detection, and 1-on-1 target setup with an expert.

Get started today and you’ll be building more relationships and growing your sales in no time.

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Sell More with Omnisend: Ecommerce Marketing Automation for Smart Marketers

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Email marketing has withstood the test of time. While other marketing techniques and fads have come and gone, email has remained vigilant. It’s still far and away one of the most reliable and consistent ways to reach your current and potential customers, but generic email marketing platforms may no longer be enough for your business. As a smart marketer, you need a more robust and versatile solution, and that’s where Omnisend can elevate your email marketing to a whole other level.

Ecommerce Marketing Automation

Let’s be perfectly honest. The reason why you want to be able to reach out to your customers is that you want to drive sales. Brand recognition and site visits are enough. What can you do to actually boost sales figures and improve conversions?

With Omnisend, you gain access to “omnichannel tools for sales-driven marketers that have outgrown the generic email marketing platforms.” So, what does this actually mean? You still get the standard email marketing tools at your disposal, creating and distributing email newsletters to your subscribers, but Omnisend is designed specifically with sales in mind.

If you want to improve your sales figures, you must first gain an understanding of your customers’ shopping behavior. What are they actually doing when they’re on your e-commerce site? Where are the sticking points? Where are the lost opportunities that could be turned around? Omnisend helps you connect those dots with actionable data.

And remember that not all customers are going to be the same. It wouldn’t make sense if you put everyone through the exact same sales funnel. That’d be like trying to use a hammer where a screwdriver is needed. With Omnisend, you get flexible segmentation so that the the messages you send are much more relevant and targeted. Better personalization leads to higher engagement and better conversions. And Omnisend supports both SMS and email too.

Walking Through an A/B Test Campaign

You can use Omnisend to set up a fairly traditional email marketing campaign, pushing out newsletters to promote current offers and deals in your e-commerce store. The same is true with an SMS campaign. To take it just a smidge further, I tried to set up an A/B split test. Basically, this lets you send out two different versions of an email to see which one works the best.

After choosing the A/B test from the available options, I was shown this initial setup screen. You can see all the steps of the easy-to-follow wizard near the top. You can choose to perform a split test based on the email subject line or based on the sender’s name. You enter the corresponding information in the fields below.

As of this writing, there are five standard templates that you can use for your email message. Each of these is easily previewed before you select it.

Filling in the content and customizing the layout is performed through a straightforward WYSIWYG, drag-and-drop type editor. Click on any of the elements to customize them, like adding in your own images. In the case of a product listing, the product name, description, current price, and original price are filled out in the right sidebar rather than in the “live” preview on the left.

It only takes a minute or two to design a professional-looking email, complete with branding and a professional layout that looks great on both desktop and mobile. Here’s a quick mockup I put together with some filler text and images. Then, all you need to do is define your recipients, finalize your A/B settings, and send the email! It’s really, really easy to do.

Automation and Workflows

Perhaps one of the more powerful implementations you’ll find in Omnisend is the automation. These are then organized into workflows that you can customize to fit your particular situation. The welcome email is one of the most basic workflows, but you’ll find that something like the cart recovery workflow can be much more powerful.

You have the customer who visited your site, clearly expressed interest in product, and added the item to the cart, but then left without completing the sale. How can you recover that potential sale? With this automated workflow! The workflow is first triggered by the abandoned cart.

After a one-hour delay, the first email can be sent as a gentle reminder to see if they’re “still shopping.” If they don’t come back to complete the sale, a second email is sent 11 hours later as another reminder. After another 12 hours, a third email is sent with a bit more urgency, telling the customer that they should hurry as their cart “is about to expire.”

You can see exactly how many customers have entered the workflow, are currently in the workflow, and have exited the workflow at any given time. An “exit” is defined as making a purchase or receiving the final follow-up email.

Other workflows include an abandoned cart with just one email, browse abandonment, a 3-email welcome drip, and a birthday email, as well as the opportunity construct your own custom workflow.

With Omnisend, you naturally also have full access to launching new signup forms, reviewing and managing your list of subscribers, and going through all your reports to analyze your customer data. There’s also a live view so you can see who is visiting your website in real time and what they are doing there.

Free Demo, Free Trial, and Pricing Schemes

If you’d like to get a handle on how Omnisend could work for you, you can sign up for a free personal demo. This includes a 1-on-1 interaction where you can get a full product walkthrough, asking any specific questions you may have about Omnisend. If you’d rather take it for a spin yourself, there’s also the 14-day trial where you have access to all the benefits with no credit card required.

Once you do decide to sign up, you’ll find that the pricing schedule for Omnisend depends on the number of subscribers that you have. There’s also a 20% savings when you opt for annual billing rather than monthly billing.

Pricing starts at just $8 per month (when paying annually) for the standard plan with 500 subscribers. For reference, the equivalent standard plan for 1,000 subscribers, 2,500 subscribers, and 5,000 subscribers is $12/month, $24/month, and $40/month, respectively. There’s also the free plan (with limited features), and the pro plan (starting at $160/month) with more personalization and scale.

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The ‘What the Aff’ Daily Newsletter for Affiliate Marketers

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It can be difficult to keep up with the world of affiliate marketing, just like with any other fast-moving industry. There’s always something happening, and these changes and new developments can have an immediate and dramatic impact on your bottom line. What can you expect with the next Google algorithm update? Is there a new Facebook feature you should know about and integrate into your marketing campaigns?

At the same time, your time is understandably at a premium and you can’t spend hours on end every day catching up on every affiliate marketing news stories that passes through the web. You just want the freshest content delivered in a convenient and easily understood way. To that end, What the Aff is an especially appealing newsletter that caters specifically to this kind of audience.

Be in the Know

You may already be familiar with Manu Cinca from his other ventures in the online world. And the What the Aff newsletter is his “absolute focus” right now.

Rather than bombard you with dozens and dozens of lengthy news articles, rather than provide a bottomless lists of links around the web that’ll occupy you for hours without the equivalent benefit, What the Aff is an affiliate daily newsletter with “carefully curated affiliate marketing news, tech, and actionable advice.”

Cinca is taking the time to find and share only the stories that matter the most to affiliate marketers. The newsletter is delivered fresh every weekday to your inbox via email, making for a quick and convenient update on what you need to know about affiliate marketing today. The newsletter is designed to be consumed in five minutes or less, so you can “be in the know” and get on with your day.

Your Daily Fresh Take

The newsletter isn’t “over-designed,” and is instead offered in a lightweight, easy to skim format. Each daily newsletter typically contains about five stories in total; in addition to the title for each story, you’ll also find a convenient highlighted “category” like “Facebook” or “GDPR,” so you’ll know what to expect. That way, you can even focus on the stories that interest you the most and skip the others.

The writing is conversational yet authoritative in tone. The information is presented in easy to understand language, including relevant links as appropriate if you’re interested in learning more. You might learn about finding great e-commerce suppliers one day, Bing Ads artificial intelligence the next, and the psychology behind clicking search ads in another.

Paragraphs are rarely more than a few sentences, making for easily digestible (and skimmable) content. Opinions are backed up by relevant statistics and data, and you are oftentimes provided with actionable steps or guidance for where you can go from here. For example, in learning about clicking on search ads, you’re reminded to “always make sure your ad copy is highly relevant to the users’ search query.” You’re also told YouTube ads, display ads and Facebook ads should be used together “to build the brand awareness” before you start creating “branded campaigns using Search Ads to drive the final push” toward conversions.

At the end of each newsletter is a section called “Poolside Chat.” This is where you’ll find “cool tech, (funny) business, lifestyle and all other things affiliates like to chat about.” Some of this stuff might not be directly related to affiliate marketing but still of interest to people who are in the business of affiliate marketing. And you’ll get some clever memes along the way too.

Tasteful Sponsored Content

While there is certainly a website component to What the Aff (more on that in just a moment), the primary focus is understandably on the email newsletter. What you’ll find with some other websites and newsletters in this space is that they can overwhelm you with all the ads, burying the actual content that you want to read. That’s not at all the case with What the Aff.

Near the top of each newsletter, under the header summary for the day, you’ll find a small logo that indicates the day’s newsletter is “brought to you by” XYZ company. The logo is clickable, so you can click on it to visit the sponsor’s website.

Just before the Poolside Chat section of the What the Aff newsletter, you’ll typically also find a sponsored story that is clearly indicated as such. The sponsored story will relate back to the sponsor (of course), but it’s not just one sales pitch after another. This is tasteful content that may actually be useful to you, just like all the other (non-sponsored) content in the newsletter.

For example, a sponsor of one of the more recent newsletters was STALCO. The sponsored story talks about how you may be paying way too much customs duty if you are importing products from overseas and selling to US customers. You are then told about the Duty Drawback Program and how you can take advantage of it, recouping most, if not all, of your import duty.

The Online Archive

For the greatest level of convenience and ease of access, you’re naturally encouraged to subscribe to the What the Aff newsletter via email. There’s a simple, one-line sign-up form on the main page of the site. You can’t miss it and it’s 100% free.

If you’d prefer to read the newsletters on the web, or if you want to reference back to older issues, the full newsletter archive is also offered on the What the Aff website. Based on my own experience these past few days, the daily newsletter appears to be published in the archive on the same day the newsletter is sent out via email.

In either case, the content you’ll get via this newsletter is highly actionable, decidedly relevant, and well-written without fluff. It’s just the straight goods, in five minutes or less. What more could you ask for?

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