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Balancing Growth: 15 Ways You Can Safely Scale Your Business

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As your business begins to draw more attention, it’s tempting to significantly ramp up production or take on numerous new clients. But doing so without looking at the long-term impact will only bring you grief. Taking on projects you don’t have the staff or resources to manage, or overestimating just how much the market can support the work you do, may lead you to overextend.

So, it’s a balancing act: You need to grow to take advantage of business opportunities without growing so fast that you damage, or destroy, a company you’ve put your heart into.

With this in mind, 15 members from YEC share their top tips for scaling a business without going too fast.

1. Look at Processes First

Your business is a set of repetitive processes — for sales, operations, marketing, and finance — refined over time and communicated clearly to your team. If you want to grow, your processes have to grow, too. Think about putting in the right processes now for a company three to 10 times your size. Sure, you can manually run payroll now, but you can’t for 100 employees.

John Rood, Next Step Test Preparation

2. Look at the Long-Term Results

Almost all growth looks appealing in the short run, but it’s long-term viability that actually matters. The difference between flash-in-the-pan businesses and those with viable long-term success is that they look at the big picture. Before looking at a growth opportunity, see if it makes sense one or even five years from now. Comparing the costs to long-term gains will ensure the right choice.

Elle Kaplan, LexION Capital

3. Launch Your Product Quietly

Any successful business will start to scale, and if you want to manage your growth without scaling quickly, you will need to throttle your marketing. By launching quietly by placing your product or service online, you will be able to manage the influx of customers and grow on your terms. If you have launched a strong marketing campaign, you won’t have the control offered by a soft launch.

Diego Orjuela, Cables & Sensors

4. Hire People Who Can Identify Inefficiencies

Bring people onto your team who can identify inefficiencies in your business while driving the business forward with out-of-the-box ideas. To scale, you need a team of people who aren’t afraid of failure, so look for that in the hiring process.

Stan Garber, Scout RFP

5. Say ‘No’ to Retail Before You’re Ready

One of the best decisions we made early on was delaying our retail launch. As an IoT product, it was really difficult to turn down offers from Best Buy, Amazon and others. We needed time to get everything prepared for a full retail launch, and waiting six months was a good decision. If you launch before you’re ready, you can wear yourself too thin. By ramping up, you’ll scale in a sustainable way.

Andrew Thomas, SkyBell Doorbell

6. Make Sure Every New Order is Supported

If you’re accepting more orders than you can satisfy, you’re growing too fast and something will break. Make sure that you have the resources to meet every order that comes in, and then bring on new resources to help you meet increasing demands. When you build a business model on supply and demand, you’ll have a firmer understanding of what you can achieve and where you need to build up.

Nicole Munoz, Start Ranking Now

7. Manage Your Cash Flow

One of the pitfalls of growing too fast is managing your cash flow. In fact, if you extend net terms (i.e. 30 days) to your customers and your growth picks up, it’s possible you can run out of money and be unable to meet your minimum cash needs, such as payroll and marketing. That’s why it is critical to evaluate financing options — such as an adequate line of credit — to manage and maximize growth.

Kristopher Jones, LSEO.com

8. Staff Aggressively

One fast way to break a business is by stretching key team members too thin. When you’re experiencing a growth spurt, hire more contractors or staff to ensure everyone has adequate resources to fulfill their jobs, rather than being forced to be reactive to everything that’s going on when they’re understaffed.

Firas Kittaneh, Amerisleep

9. Set Goals and Timelines

You need to be able to set reasonable goals within reasonable timelines when it comes to your company’s growth rate. For example, at six months we want to have “x” amount of employees and “x” amount of clients. At one year we want this many… and so on. This will put your company’s growth in perspective for you and your entire team, and set expectations for all.

Stanley Meytin, True Film Production

10. Know Your Numbers

Do extensive market research to make sure any horizontal growth is justified by quantifiable projected growth. The problem many businesses encounter is “over-investing.” When increased success encourages expansion, there’s a tendency to spend more on scaling than the market can handle.

Nicholas Nadjarian, Industrial Motor Power Corp.

11. Focus on Retention, Not Superficial Growth

A lot of businesses that grow too fast (and end up folding) decide to scale because they want to absolve or justify their valuation. What ends up happening is that the business will bleed cash in order to create buzz and service those new customers. When you scale your business, you will definitely attract new customers, but you should focus on retention instead of superficial growth.

Cody McLain, SupportNinja

12. Outsource Projects

One thing that people often forget is that there are plenty of people out there who don’t want to work for someone, but would love a steady stream of work. Using this to everyone’s advantage has upsides for both parties. If your business has lots of project work and you’d like to be able to take more or less at times, then partnerships with like-minded people are the way to go.

Lee Salisbury, UnitOneNine

13. Don’t Scale to Suit Investors

Venture capital investors and founders play on the same field, but they aren’t playing the same game. VCs will push lots of companies to grow very quickly with the knowledge that most will fail — they spread their bets. Founders, who are all in on one company, should be more cautious about rapid growth. Focus on establishing reliable revenue streams so you can support organic growth.

Justin Blanchard, ServerMania Inc.

14. Grow With Your Projects

Resist the urge to staff up like crazy and get an office that doesn’t fit your needs. Grow with demand. Bring on the team you need in order to sign the clients you want to be signing. Continue to scale this up as demand and resources allow. A fancy office or large staff doesn’t mean anything without the client roster to back them up.

Justin Lefkovitch, Mirrored Media

15. Be Ready to Pause (Briefly)

Scaling up a business is like trying to change the wheels on a race car while it’s zipping around the track. You will have to pull over for some — hopefully short — amount of time while you rip out or adjust old, unscalable processes and set yourself up for the next stage of growth in order to prevent disaster down the road. Don’t be afraid of this transition: It’s not a plateau, it’s a jumping-off point.

Roger Lee, Captain401

How to Scale Your Business with Content Marketing

We hope you enjoyed our latest YEC expert roundup series, which is focused on providing you with actionable tips on how to grow and scale your blog, brand, and business to new levels of growth. To learn more about how to reach new audiences and create a content marketing plan for your business, be sure to check out our how to start a blog guide and make money blogging guide. Each of these guides will prove useful in breaking down the various components for effectively creating original content for your audience, while also discovering how to use call-to-actions, viral marketing, and outreach to rank higher in the search results.

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Zac Johnson is a online marketer with 15 years of experience and also a blogger at ZacJohnson.com, as well as the founder of BloggingTips.com. You can also follow me on Twitter and Facebook

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Blogging

Pro Blogging Tips: Write for a Successful Audience

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I Googled “pro blogging tips” and noticed my post on page 1:

Pro Blogging Advice: Filter Opportunities Skillfully

OK; I just spent the past 5 hours relaxing in bed. We experienced a severe thunderstorm that knocked the power out.

Rather than write like mad during my time offline I took it easy. Chilling out accelerates my success because I emit a calm, cool, confident vibe. People seek calm, cool confidence. I sell more blogging courses. Readers flock to my blog. Google has been good to me too. All because I blog from a relaxed, detached, prosperity conscious vibe, enjoying my world travels. I had more fun watching frogs hop around the backyard versus slaving over the laptop during the outage; blogging is an energy game. Vibe high and succeed in vibing with a successful, prospering audience.

I am a pro blogger because I filter opportunities with a fine toothed comb and because my writing vibes with professional, top, big dawg bloggers.

My message vibes with pros because I focus on success and speak their language.

Pro Blogging Tips

You know by now; where your attention and energy goes, grows. Focus on success. Success expands. Successful people seek you out. Successes follow you. Successful bloggers:

  • buy your stuff
  • promote you
  • endorse you
  • spread your word
  • inspire you to live your dreams

I attracted successful bloggers because I keep things positive. Treating my readers in an empowered light helps me sprint higher in blogging circles.

Do the same. Speak success. Blog success. Keep things positive by teaching your readers how to succeed. Inspire. Uplift. Influence from a positive energy. Succeed.

Visualize a Successful Reader

Who do you want your message to vibe with?

Upwardly mobile, successful, driven folks, of course. Driven folks begin blogging as success seekers. Success seekers always have money to:

  • invest in your course
  • invest in your eBook
  • invest in your coaching
  • invest in anything you offer

Boost your blogging income by visualizing a successful reader following your blog. You want to vibe with this crowd. No tire kickers allowed because you have no interest in connecting with folks quick to make excuses and slow to spend money.

Here I am during my 3 month trip to New Zealand.

Take your time building a clear mental image of your perfect reader. See profits not pain points. Focus on someone free to invest money in their dreams. Build a success seeking following hungry to live their dreams through your blog and premium courses.

Observe Pros in Action

Top pros who reach the peak of their niche usually focus on a successful readership to grow their profits and to live their dreams.

Do the same.

Carefully watch pro bloggers who empower and inspire their readers. Notice closely how the most prospering pros keep things positive.

Teach people to succeed. Never teach people to avoid failure; where your energy goes, grows. Avoiding failure vibes with a fear-filled, failure-ridden crowd. Teaching readers to succeed vibes with an abundant, success-seeking or already successful blogging crowd.

Well known bloggers have purchased virtually everything I offer from my premium stable of products and services. I vibe with top pros because I patiently built a vision of top pros following my blog diligently.

As within, so without.

Tips for Writing for a Successful Audience

Keep a few things in mind:

  • visualize wealth moving in to your experience to vibe with successful readers
  • build a mental image of your prospering, well-heeled readership
  • paint a picture of your perfect, prospering reader with details like age, occupation and varied interests
  • only give your attention and energy to the top bloggers in your niche and to readers who go gaga over what you do

Vibe with a wealthy readership by seeing your wealthy readership in great detail.

Check out the otherworldly views from my trip to Turkey.

pro blogging tips

Clearly see these folks and how they live their lives.

Think of it this way: if I intend to write for a multi-millionaire readership, would I lead off posts asking my readers if they were sick of being broke? Of course a multi-millionaire is the farthest thing from broke; a millionaire many times over loves my lead in to this blog post because:

  • I showed off my success by sharing my Google skills; prospering folks love to know they can learn from a blogger
  • I showed off my movie-worthy dream life here in Thailand; more than one millionaire blogger envies me and my globe trotting lifestyle, me being as free as a bird

Each tactic serves as millionaire bait. Successful people wish to learn blogging from successful bloggers who live their dreams.

Where Your Energy Goes Grows

Take that statement to heart; where your energy goes grows.

Give your energy to successful readers. Watch your success expand.

I enjoy following this simple, easy tip to blog inside out successfully.

Keep this concept in mind as you visualize your ideal reader and craft posts resonate with this rocking individual.

If you give your energy to pain points and struggle and underdogs, each grows in your experience. You become the pained, struggling underdog who blogs and attracts pained, struggling underdogs.

If you give your energy to success and dreams and fun and prosperity, each grows in your experience. You become a successful, prospering, fun-loving blogger who lives your dreams and attracts prospering, successful readers.

Everything is 100% on you and where you shift your focus.

The crickets are chirping in this sleepy Thailand village.

The day winds down as the night takes over.

How would it feel to be here with me right now?

Paint that mental image. Step into this life, in your mind’s eye.

Position yourself to vibe with a prospering, successful reader through your blog posts.

Accelerate your blogging success.

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Blogging for Money: How to Increase Your Profits

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Gordon Gekko embodied blogging for money. He said what is worth doing is worth doing for money.

I agree with that idea. Not with his insider trading.

Old GG clues you in to how to boost blogging profits.

If you blog you should make money blogging because you live a worldly life.

I see monks on alms every morning here in Northern Thailand. Monks do not need money. Buddhists give to the cloth, supplying monks with food and goods. A dazzling looking wat, or temple, sits 1 minute from the house. I hear gongs each evening at 6 PM, bringing the monks to some ritual. You should hear it too; quite serene and commanding, at the same time. I love living in foreign lands.

Blogging for Money

If you live like a monk you can shun money because you shun material things and a life of leisure. If you choose a worldly life just get comfortable receiving money through your blog. Or receiving more money through your blog.

Money helped me travel to New Zealand, where I snapped this dazzling photo.

blogging for money

Money is a car, a home, my plane tickets to Thailand, food, movie tickets, all that good stuff.

Blogging for money simply helps you live your dreams through blogging.

Whether you made millions online or are in a different tax bracket the same tips apply to making money with your blog.

See yourself as being successful. Money flows from within. I see this more daily. I feel good about my prospering. Money flows to me. My outside world reflects my focus on success. Feel successful. See your blogging wins. Observe your blogging wins, success and profits expand beautifully.

1: Focus on Money Flowing to You Easily

Million dollar bloggers and billion dollar entrepreneurs believe clearly that money flows to them easily. I concur.

Money is an inner game. Money begins in mind. As Bob Proctor says; money is in consciousness.

Warren Buffet has been one of the richest people on earth for decades. He said he never doubted he’d be really rich. His belief became so.

See money flowing to you easily. Visualize it. I do this multiple times daily. I affirm freely. I feel money flowing to me easily and see money around me, appearing out of the ethers.

Money flows to me easily these days. Plus money making ideas flow to me easily. I execute the ideas. The results rock.

My blog post ranks on Page 1 Position 3 for “advanced blogging tips” super quickly. I just published the post a few days ago.

Click here to read the post:

Advanced Blogging Tips

Plus I noticed how I nailed down 5 positions on page 2 of Google for “pro blogging tips” the other day.

Why?

I affirmed my wealth, felt more and more money flowing to me easily and saw more money flowing to me easily.

Do this is you are a 6 figure earner looking for greater profits. Money is an inner belief.

2: Learn How to Make Money Blogging From Top Pros

Top pros teach you how to become successful, full time bloggers.

Top pros teach successful, full time bloggers how to make more and more money.

Study wealth acquisition from wealthy people who live their dreams. Acquire wealth. Simple and quite easy way to prosper freely.

This tip is how most bloggers gain wealth quickly. They focus on advice offered by prospering bloggers and follow it from an abundant, dream-focused, success conscious vibe.

Read pro blogs. Invest money in pro courses. Hire pros to coach you. Profit.

I learned from top pro Alonzo Pichardo to create content and let it do what it does. Have posture. Know you succeed, now. Know your content will carry far and wide.

I shared this success conscious view with my readers via this video, which Alonzo promoted to his Facebook Page:

Pros remind you success and prospering is your birthright. Top pros offer proven practical tips for prospering but share the most important mindset tips to align you with blogging profits. Listen to them.

3: Count Money Wins

Count every single money win you recall from the past few years. Making $1 is a money win. Making $1,000,000.00 is a money win. Money loves you. Money loves being recognized. Recognize money. See your wealth acquired.

Sit down right now. Count your clients, course sales, affiliate sales and eBook sales. Be thorough. Money loves if you love noting money you made.  Where your attention and energy goes, grows.

Give your attention to money you manifested to make more money through your blog. Make more money.

4: Create on Topic and Inspire

Create on topic content to inspire your readers.

Stick to your niche. Be known in specific blogging circles.

Inspire readers to live their dreams through your:

  • blog posts
  • live broadcasts
  • podcasts

always infusing your positive, can do, success conscious energy into your posts.

Me by a massive yacht during my trip to Qatar. Pretty sweet boat.

I love adding my tropics selfies to every blog post. I make sure my readers soak up my life here in this sleepy, tropical village in Northern Thailand, pausing for a few minutes during videos between advice offered. Top bloggers love my delivery because many still seek the key to freedom; I help boost their profits and free them from a successful but confining lifestyle.

I also inspire top bloggers who live their dreams vicariously through me; maybe a few even decide to up and travel as well.

As these big dawg blogging pros promote me I boost my blogging profits.

Success Is Yours by Default

You are born into success.

Success is yours by default.

Seize your heritage.

Profit through your blog.

Develop your money mindset. Your energy and focus dictate your blogging income more than anything else. Successful bloggers speak their success into existence by visualizing their good and calmly, confidently seeing their success come into form. New mind, new blog. New mind, greater blogging profits.

Go within to see a new world. Go within to change the without.

All of your blogging success is an inside game. Since you succeed by default you simply go within, see your dream life unfolding before your eyes, in your imagination, and you know it will be so.

Prosper.

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Pro Blogging Advice: How to Filter Opportunities

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pro blogging advice

I ensure that freedom is A1 in my life. Take this pro blogging advice to the bank. Literally.

Freedom helps you make more money, help more folks and feel good as your success expands. Freedom means making freeing choices all day long.

Freedom means filtering blogging opportunities according to:

  • giving energy only to opportunities promoting your freedom, success and dreams
  • giving no energy to all other opportunities flowing your way through email or Messenger or wherever

I spent a few minutes this morning making the bedroom in Thailand nice and cool. Freedom. Considering outside temps are toasty I figured having a cooler work space feels better, more freeing and helps me work from a chill – literally – relaxed, prospering energy. I had the time to do that because I only pick a select few opportunities flowing to me daily.

Pro Blogging Advice

Imagine Gordon Gekko’s line; I see 100 opportunities daily and choose 1.

I see quite a few and choose only successful opportunities that work for me and the other party.

Here I am during one of my Thailand trips.

This is how to filter opportunities to accelerate your blogging success. Give all of your attention and energy to:

  • success
  • opportunities vibing with your dreams
  • love
  • fun
  • harmony
  • peace

as you filter through:

  • pitches
  • asks
  • co-creating opportunities
  • interview requests

and you will become more successful while enjoying the ride and having tons of time offline to do what you love doing offline. Or to engineer your room in Thailand to make it cooler.

Pro bloggers save themselves hours daily and accelerate their success by only giving their energy to success and freedom expanding opportunities.

Every filter is a personal, intimate choice. If something feels fun to you, assess how you see the opportunity expanding your growth. Does it feel like it’s a way to expand your success and dreams? Seize the opportunity from a detached, chill, energy. You’ll see more success.

If the opportunity feels like it cannot expand your success then give it zero energy. Save yourself time, energy and the heavy, burdened feeling weighing down most bloggers who give more than a bit of their attention and energy to anything other than their success and dreams.

How to Filter Opportunities

Let’s say you just opened Messenger or your email inbox.

Scan the title of the first email. Within 1-2 seconds you instantly know if the opportunity moves you toward greater success and happiness and freedom. Respond with 1-2 lines if this is the case. Give no energy to any other opportunity.

If the Message or email feels like fear, give it no energy after 1-2 seconds of scanning. If it lacks clarity, give it a few seconds of scanning. If you vibe with the core message, respond. If not, release.

I tend to give most of my inbox no energy and a few opportunities minimal energy to save literally weeks of email time over years. You instantly know what to respond to and what to let go after a few seconds of scanning. We all do.

A Few Pointers

Keep these ideas in mind:

  • only pursue opportunities with positive, success-focused bloggers
  • only pursue opportunities that feel fun and freeing and success promoting
  • partner only with heart-centered bloggers
  • give your attention and energy to success-seeking newbies who literally put their money where their mouth is
  • think through how much time and energy interviews require before agreeing to do interviews with any blogger

For me, for an hour long interview, Tim Ferriss or Joe Rogan will do. Leveraging.

If not, that hour is best spent at the movies or going out to eat here in Thailand or writing an SEO-optimized post. Rest and relaxation and offline play is the foundation of all my pro blogging success. Getting a life makes you a successful blogger; you vibe abundantly by having a well-rounded, peaceful, abundant, interesting, fascinating, multi dimensional life, as all genuinely successful bloggers have.

I do not gobble up any opportunity. I clearly see if the opportunity aligns me with greater success and more successful folks because where your energy goes, grows.

This is a chief reason why I have circled the globe and lived a movie worthy life for 8 years. I give my attention and energy to success so success expands.

Success Seeking New Bloggers

Have blogging posture.

Sprint up the energetic ladder and see greater success by going to the top of your niche, networking solely with top bloggers in your niche.

Network with bloggers like Jeff Goins. Learn from him. Make an impression. Promote him. Move into higher blogging circles. Learning from the best and following their advice is a way to cut your learning curve by years.

It makes perfect sense to:

  • surround yourself only with highly successful folks
  • learn from only highly successful folks
  • align with only highly successful folks

If you seek health you seek out a highly skilled, successful doctor.

If you seek blogging health and success you seek out only highly skilled, successful bloggers.

Networking only with successful bloggers puts you on their radar, inspires you to practice writing, influences you to create and connect and you will see how your opportunity filter mirrors a pro’s filter; you learn from the best so do as the best do.

Only make room for blogging success.

Pursue success-expanding opportunities.

Network with successful bloggers.

Filter out all else.

Where your energy goes, grows.

Blogging Course

Mindset is everything in blogging. Buy my course to get the right blogging mindset.

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