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Balancing Growth: 15 Ways You Can Safely Scale Your Business

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As your business begins to draw more attention, it’s tempting to significantly ramp up production or take on numerous new clients. But doing so without looking at the long-term impact will only bring you grief. Taking on projects you don’t have the staff or resources to manage, or overestimating just how much the market can support the work you do, may lead you to overextend.

So, it’s a balancing act: You need to grow to take advantage of business opportunities without growing so fast that you damage, or destroy, a company you’ve put your heart into.

With this in mind, 15 members from YEC share their top tips for scaling a business without going too fast.

1. Look at Processes First

Your business is a set of repetitive processes — for sales, operations, marketing, and finance — refined over time and communicated clearly to your team. If you want to grow, your processes have to grow, too. Think about putting in the right processes now for a company three to 10 times your size. Sure, you can manually run payroll now, but you can’t for 100 employees.

John Rood, Next Step Test Preparation

2. Look at the Long-Term Results

Almost all growth looks appealing in the short run, but it’s long-term viability that actually matters. The difference between flash-in-the-pan businesses and those with viable long-term success is that they look at the big picture. Before looking at a growth opportunity, see if it makes sense one or even five years from now. Comparing the costs to long-term gains will ensure the right choice.

Elle Kaplan, LexION Capital

3. Launch Your Product Quietly

Any successful business will start to scale, and if you want to manage your growth without scaling quickly, you will need to throttle your marketing. By launching quietly by placing your product or service online, you will be able to manage the influx of customers and grow on your terms. If you have launched a strong marketing campaign, you won’t have the control offered by a soft launch.

Diego Orjuela, Cables & Sensors

4. Hire People Who Can Identify Inefficiencies

Bring people onto your team who can identify inefficiencies in your business while driving the business forward with out-of-the-box ideas. To scale, you need a team of people who aren’t afraid of failure, so look for that in the hiring process.

Stan Garber, Scout RFP

5. Say ‘No’ to Retail Before You’re Ready

One of the best decisions we made early on was delaying our retail launch. As an IoT product, it was really difficult to turn down offers from Best Buy, Amazon and others. We needed time to get everything prepared for a full retail launch, and waiting six months was a good decision. If you launch before you’re ready, you can wear yourself too thin. By ramping up, you’ll scale in a sustainable way.

Andrew Thomas, SkyBell Doorbell

6. Make Sure Every New Order is Supported

If you’re accepting more orders than you can satisfy, you’re growing too fast and something will break. Make sure that you have the resources to meet every order that comes in, and then bring on new resources to help you meet increasing demands. When you build a business model on supply and demand, you’ll have a firmer understanding of what you can achieve and where you need to build up.

Nicole Munoz, Start Ranking Now

7. Manage Your Cash Flow

One of the pitfalls of growing too fast is managing your cash flow. In fact, if you extend net terms (i.e. 30 days) to your customers and your growth picks up, it’s possible you can run out of money and be unable to meet your minimum cash needs, such as payroll and marketing. That’s why it is critical to evaluate financing options — such as an adequate line of credit — to manage and maximize growth.

Kristopher Jones, LSEO.com

8. Staff Aggressively

One fast way to break a business is by stretching key team members too thin. When you’re experiencing a growth spurt, hire more contractors or staff to ensure everyone has adequate resources to fulfill their jobs, rather than being forced to be reactive to everything that’s going on when they’re understaffed.

Firas Kittaneh, Amerisleep

9. Set Goals and Timelines

You need to be able to set reasonable goals within reasonable timelines when it comes to your company’s growth rate. For example, at six months we want to have “x” amount of employees and “x” amount of clients. At one year we want this many… and so on. This will put your company’s growth in perspective for you and your entire team, and set expectations for all.

Stanley Meytin, True Film Production

10. Know Your Numbers

Do extensive market research to make sure any horizontal growth is justified by quantifiable projected growth. The problem many businesses encounter is “over-investing.” When increased success encourages expansion, there’s a tendency to spend more on scaling than the market can handle.

Nicholas Nadjarian, Industrial Motor Power Corp.

11. Focus on Retention, Not Superficial Growth

A lot of businesses that grow too fast (and end up folding) decide to scale because they want to absolve or justify their valuation. What ends up happening is that the business will bleed cash in order to create buzz and service those new customers. When you scale your business, you will definitely attract new customers, but you should focus on retention instead of superficial growth.

Cody McLain, SupportNinja

12. Outsource Projects

One thing that people often forget is that there are plenty of people out there who don’t want to work for someone, but would love a steady stream of work. Using this to everyone’s advantage has upsides for both parties. If your business has lots of project work and you’d like to be able to take more or less at times, then partnerships with like-minded people are the way to go.

Lee Salisbury, UnitOneNine

13. Don’t Scale to Suit Investors

Venture capital investors and founders play on the same field, but they aren’t playing the same game. VCs will push lots of companies to grow very quickly with the knowledge that most will fail — they spread their bets. Founders, who are all in on one company, should be more cautious about rapid growth. Focus on establishing reliable revenue streams so you can support organic growth.

Justin Blanchard, ServerMania Inc.

14. Grow With Your Projects

Resist the urge to staff up like crazy and get an office that doesn’t fit your needs. Grow with demand. Bring on the team you need in order to sign the clients you want to be signing. Continue to scale this up as demand and resources allow. A fancy office or large staff doesn’t mean anything without the client roster to back them up.

Justin Lefkovitch, Mirrored Media

15. Be Ready to Pause (Briefly)

Scaling up a business is like trying to change the wheels on a race car while it’s zipping around the track. You will have to pull over for some — hopefully short — amount of time while you rip out or adjust old, unscalable processes and set yourself up for the next stage of growth in order to prevent disaster down the road. Don’t be afraid of this transition: It’s not a plateau, it’s a jumping-off point.

Roger Lee, Captain401

How to Scale Your Business with Content Marketing

We hope you enjoyed our latest YEC expert roundup series, which is focused on providing you with actionable tips on how to grow and scale your blog, brand, and business to new levels of growth. To learn more about how to reach new audiences and create a content marketing plan for your business, be sure to check out our how to start a blog guide and make money blogging guide. Each of these guides will prove useful in breaking down the various components for effectively creating original content for your audience, while also discovering how to use call-to-actions, viral marketing, and outreach to rank higher in the search results.

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Zac Johnson is a online marketer with 15 years of experience and also a blogger at ZacJohnson.com, as well as the founder of BloggingTips.com. You can also follow me on Twitter and Facebook

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Blogging

How Can You Turn Criticism into Blogging Profits?

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I wrote an entire eBook on lessons I learned from critics:

6 Life Lessons I Learned from Nasty Critics

As you see greater blogging success, you get criticized.

No blogger avoids criticism.

Learning how to convert nasty criticism into blogging profits helps you be a highly successful blogger.

Picture This

Imagine someone tossing big rocks at you.

Fools step in front of the rocks, injuring themselves.

Idiots catch the rocks and throw said rocks back at folks, wasting precious time and energy on rock tossing morons.

Wise humans avoid the rocks, allowing the stones to reach terra firma, and build a castle from all the granite-type rocks tossed their way.

Highly successful, happy bloggers are like wise humans; building something meaningful and profitable from inevitable criticism, versus taking criticism personally (stepping in front of rocks) or fighting critics (throwing rocks back at rock throwers).

I wrote 2 eBooks on the topic.

In addition to the prior eBook I also wrote:

How to Turn Harsh Blogging Criticism into Sweet Blogging Profits: 11 Tips

Observe the product page.

I profit through an:

  • eBook version
  • audio book version
  • paperback version
  • mass market paperback version

of the topic.

I make money through 4 income streams based on teaching folks how to profit through blogging criticism.

How can you convert criticism into coin?

Follow these tips.

Breathe Deeply and Relax

Most humans:

  • fight criticism
  • feel the sting of criticism
  • feel embarrassed about being criticized
  • fight critics
  • go into a shell after being criticized

Breathe deep. Relax.

Feel energies and emotions in reaction to being criticized.

Release said energies.

Be calm, confident and poised.

Establish the proper energy for profiting through criticism.

Gain Clarity

Criticism is a projection of individual; we see ourselves in others.

100% of the time, critics speak 100% of themselves, not you, through their criticism.

Knowing this, you do not take criticism personally. Ditto for gaining clarity in all you do, blogging-wise.

I reacted with anger, annoyance, embarrassment and shame on reading my first few 1 star audio book reviews. Turns out, those fear-based feelings needed to be addressed and released for me to generate more income through audio books.

Increased profits flow to bloggers who feel clear on income channels.

Being criticized forces you to face, embrace and release fears concerning income channels, said clearing resulting in clarity and greater sales.

If you react negatively to criticism, the reaction suggests you have fears to feel and clear regarding the criticism. Clearing these negative energies allows more profits to flow through the income streams because fear strangles income while clarity increases income.

Convert Criticism into Tangible Products

Turn hate into create.

Convert criticism into tangible profits.

Note my 2 eBooks, my audio book and paperback.

Create an online course to help your readers process criticism.

Strike while the iron feels hot; create immediately after receiving criticism to allow your prolific ideas to flow.

Add a price tag.

Profit.

See Problems and Profit in Projection

I create:

  • blog posts
  • guest posts
  • videos
  • podcasts

based on critical projections bandied about by critics.

Critics may or may not see errors in their ways.

This was from my 2 month trip to Oman.

I just stress how criticizing promotes their failure, strangles success and prolongs misery and suffering, based on my content.

If critics wake up and read, these folks become likely readers, fans, customers and clients, because if I solved their problems for free I can solve their problems for pay.

Profit through the Discipline of Detached Observation

Observing feelings from a detached, calm, confident energy versus reacting to feelings is a skill most millionaires cultivate.

What better way can you develop this skill than by reading and processing criticism without reacting to your emotions?

Wealthy bloggers observe knee jerk reactions in their being, feel energies, release, and proceed to profit. You see immense patience, persistence, poise and profiting. But the blogger just watches, feels and releases, versus reacting.

Move Up the Energetic Ladder into More Prospering, Higher Circles by Ignoring Critics

Critics vibe from a fear-based, lower, poverty conscious energy.

Ignore these folks to rocket higher in blogging circles, toward a loving, prosperity conscious, profitable energy.

I made blogging friends in high places by completely ignoring lower energy folks, some of whom criticized me and my blog.

Starve lower energies.

Make room for higher energies.

Profit, free yourself and see increasing blogging success.

 

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Blogging

What Do You Sell and How Do You Sell It?

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One easy way to make money blogging is to get clear on calling folks to buy your stuff and hire you.

Invest in my blogging course.

Visit my blog for blogging ebooks and blogging audiobooks.

Advertise on my blog.

Paypal me.

See how easy?

I clearly call you to invest.

You invest.

Simply put, knowing what you sell and how you sell it increases your blogging profits because people respond to your energy.

Prior lines? Each feels clear and comfortable to me. I know what I offer. Of course I know how I offer it. How, meaning, how I feel offering.

Imagine feeling light, airy, calm, confident and detached as you call readers to buy or hire. Money feelings. Good.

But imagine feeling heavy, resistant, uncomfortable, awkward or embarrassed calling readers to buy or hire.

Your greatest pro blogging success occurs by shifting from heavy to light during money calls.

Or feeling light, airy, detached and clear on calls because you freely share what you sell and sell with clarity results in big blogging profits.

Audio Books

I note a spike in audio book sales and reviews. Of course I barely touched my audio books over 3 years. I generate almost completely passive income; the audio books sell themselves.

After seeing royalty payments recently I pondered the passive blogging income; I barely actively sell ‘em so the what and how seems non-existent. But detaching just lets what and how unfold gracefully and beautifully, resulting in virtually complete passive income.

This was from my trip to Bali.

Getting almost 100% clear on what and how results in ever increasing, passive profits.

Why?

Blogging is energy.

Blogging Energy

Imagine feeling clear on receiving money from someone. You just accept it.

A friend buys lunch. You cheerily accept.

Why?

Your energy dictates you clearly accept and enjoy the money or purchase.

Ditto for blogging income streams. Emit the same clear, relaxed, accepting, receiving energy. Money flows to you thru clear streams. Of course my audiobooks sell passively; I am clear on that channel.

Boosting your blogging profits requires you freely offer what you sell and sell from a clear, confident, abundant, knowing, detached energy.

Example; note how I include 1 or more calls to action for all blog posts and videos. I offer what I sell freely. My readers never need guess. Clarity. No hiding or awkwardness or discomfort. I am clear. I sell.

How do I sell? Of course, from a calm, clear, confident, knowing I am successful energy. Naturally, I sell and profit because my energy around what and how feels clear to me.

Next Level Profits

Profit like top bloggers in your niche.

Get clear on receiving money.

Visualize yourself owning ample money. Feel rich.

I enjoy counting money in mind so it feels real to me. Swiftly, I make money through iTunes, Bitcoin and Quora, as has been the case recently.

Bitcoin and Quora are neither directly related to blogging but so goes money; it cares not channels, it justs finds bloggers clear on receiving money. Plus my blogging related profits increase too.

Picturing your wealth serves you because what feels real in mind flows into your experience.

Money and worldly success find you through profitable ideas, people and circumstances.

Execute the ideas from a chill, relaxed energy. Profit.

Freely offer what you offer. Promote yourself through every blog post and video. Tell us what you sell; we want to buy it. Sell with clarity. Know success and profits are yours; promote with clarity, detachment and a knowing that you already have profits because mind owns profits.

Blogging Is Not That Hard for Mind Scientists

Every day, my email inbox delights me.

My visualization sessions yield fascinating, profitable opportunities.

Mind creates reality.

As within, so without.

Blogging is not that hard at all for bloggers who visualize success, who feel rich, who count their blogging wins and who keep things positive.

Success follows success-focused bloggers.

Profits follow rich-feeling, riches-seeing bloggers.

As within, so without.

Get clear on selling and receiving money.

Profit.

 

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Blogging

How to Be an Organized Blogger

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Do you feel 100% organized?

If so you are on the ball.

Awesome.

But if you need direction I have tips for you.

I sit in Manila now. I write my 2nd blog post today at the airport.

Bloggers success-focused make time to blog because this crowd organizes their blog and self effectively.

How to Be an Organized Blogger

I see my success vision. Being organized is easy.

Organizing your blogging day makes blogging easy. Imagine everything lining up perfectly. Welcome to my day.

No matter what happens I proceed from calm confidence.

Sound good?

Let’s dive in.

Invest Money in Blogging Resources

Invest money in my 11 Fundamentals of Successful Blogging Audio Course.

Live your dreams by organizing yourself effectively.

My course outlines 11 steps to follow to succeed. Feel organized, orderly and clear by following each fundamental. Easy peasy.

Imagine me laying out what you need to do to succeed with your blog. Doesn’t that feel good? Don’t you feel clear, confident and organized, knowing I give you 11 steps to succeed?

Blogging resources from top pros organize your thoughts, feelings and actions. Invest in my course. Buy a blueprint. Be organized.

Visualize Your Dreams

Dream big dreams.

Visualize your dreams to be organized.

Dreaming big dreams creates order in your mind. Thoughts flow smoothly, calmly and confidently to you. Imagine how organized you’d feel as thoughts flow smoothly through your mind.

Seeing your dreams in vivid detail alerts you; you have it. Dreams preview life experience.

Knowing your dream flows to you, you blog from an organized, calm, confident, detached, knowing energy.

Add as many details to your mental picture as possible. I make my vision feel real to be organized, efficient and effective.

Blog from a Calm, Detached, Knowing Energy

Everything is energy.

Organized bloggers blog from a calm, detached, knowing energy.

I am relaxed sitting in an airport in the Philippines now. No worry, no stress, no hurry, no disorganized, jumbled thoughts.

This was from my 5 week trip to Turkey.

how to be an organized blogger

Take a deep breath. Slow down. Calm down. Success finds you as you blog from an organized, relaxed energy.

Do Only a Few Things

I blog organized because my mind races not in 100 directions with 100 things to do.

I sell my course.

I sell my eBooks.

I sell my audio books.

I write blog posts, broadcast videos and comment on blogs.

Simple.

Easy peasy.

Bloggers organize their day effectively by doing only a few things.

No sense adding disorganized chaos by trying to master many disciplines. Impossible, anyway, because where your energy goes, grows. Give energy to 10 disciplines and none grow. Of course you become disorganized too, trying to wear many hats. But doing a few things only ensures you see rapid growth in those few areas.

This is why people call me the king of guest posting, the king of blog commenting and I landed a featured on John Chow Dot Com as a live video blogger to follow.

Care for Your Mind and Body

I do 90 minutes of yoga daily plus I exercise for 60 minutes daily.

Taking care of mind and body helps me be organized because feeling good leads to organization.

Highly successful bloggers take care of their mind and body to reach the top of their niche. Walk. Meditate. Do deep yin yoga.

Self care leads to self organization.

Beware Robotic Practical Tips

I am organized whether I check email once daily, once every 2 days or 30 times daily. Makes no difference. I am an energetic being of feelings, not a mindless robot.

Never organize your blogging day based on robotic, practical tips because said tips may not work for you.

Organize yourself and your blog by listening to your intuition before all else.

You may vibe with 1 or 4 of the above tips. Listen to the voice within. Take what works for you.

Get organized.

Observe Top Bloggers Closely

Top bloggers offer you clues for better organizing.

Some top pros only read 1-2 sentence emails and ignore all else. Doing so reduces all unclear noise in his inbox and keeps him organized.

I learned how to be organized by studying the most organized bloggers on earth; the big dawgs.

Learn from the best to be effective, efficient and organized.

Being an organized blogger takes practice but all practice leads toward greater success.

I never could circle the globe and succeed online if I was not organized.

Order your thoughts.

Order your feelings.

Organize your mind.

All begins from within.

Organizing begins with organized thoughts and feelings.

Feel good.

Enjoy the blogging ride.

Get organized.

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