No matter your business, effective communication will always be of paramount importance. Especially in the modern age of sensory overload and fleeting attention spans, it’s more critical than ever to cut through the noise of the Internet and ensure that your customers, clients, and readers feel like they are heard and valued.
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One tool you can leverage for this purpose is Crisp, empowering you with the ability to quickly and effectively communicate with customers in a robust and meaningful way. And you might have a little fun along the way too.
Simplicity and Satisfaction
Described as the “simple way to communicate with users,” Crisp helps you “increase your user satisfaction and sales” through a real-time chat box that you can integrate into your website in a matter of minutes.
In the world of business, particularly in the context of sales, you may have come across the term “friction points” or “points of friction.” These are areas in your sales process where your potential customers might get “stuck” or even walk away entirely. Your goal is to make the process as smooth and as painless as possible. The easier it is for the customer to complete a purchase, the more likely they do it. This naturally translates to non-sales related scenarios too.
Under a more traditional set of circumstances, the customer (or reader) needs to make the active decision to reach out to you. They have to click through on a “contact” page to submit a message or they need to copy an email address into their email client to send you a message. Maybe they have to look up your Facebook or Twitter page to connect with you there. In all cases, there’s friction, because there’s more work that needs to be done.
With Crisp, you’re able to skip all that, because the chatbox is omnipresent on your website. It’s just there, quietly sitting in the corner for ease of access any time the customer is ready. By default, you can set it up to send a “hello” type message to initiate the conversation. It’s simple and customers are satisfied.
Communicate from Anywhere
As the operator on the other side of the discussion, you also want to make sure that this form of communication is simple and convenient for you too. In addition to utilizing a web-based interface on your computer, Crisp also offers both desktop and mobile apps. This includes Mac, Windows, iPhone and Android, as well as a Slack plugin for convenient integration if you’re already a Slack user.
Crisp says that its apps are fast and easy to use, “tailored for digital workers.” The interface is clean and efficient, making it as easy as possible for you to keep up with multiple conversations with multiple customers at the same time if necessary. Because there are mobile apps, this means you can very easily respond to customer queries while enjoying coffee around the corner or sipping on umbrella drinks on a tropical island.
This also means it is very easy and convenient to get your whole team involved so that anyone can respond to customers in as timely a fashion as possible. Everything is saved and accessible. And while this discussion thus far has focused primarily on the sales environment and how Crisp can help you answer questions from customers who are interested in buying your products, it is equally applicable to other scenarios.
If you run a startup, you want to communicate quickly with potential investors and with clients alike. If you have a blog or other content-oriented site, you want to forge strong relationships with your readers so they’ll feel welcome (and come back for more). The possibilities are endless.
Exploring the key Features of Crisp
Once set up with an account and logged into your members area, you can then truly experience what Crisp has to offer in terms of tools, tracking and increasing engagement and conversions with your audience. Two of my favorite features within the platform are the MagicBrowse and MagicMap features — which we will take a look at both now.
The MagicBrowse features give site owners the ability to see visitors as there were browsing through their own site. Through the use of screen recording and mouse tracking capabilities, the MagicBrowse feature will allow you to see how visitors are navigating through your site, while also see what areas might be grabbing their interest or areas they might be getting lost in. The more you can understand about your audience and how they are using your site, the better you can improve your content, navigation, and overall business model.
In addition to seeing how visitors are actively using your site, you can also track and where visitings on your site are actually from. Through the screenshot below you can see there are 18 users online at the moment of this test campaign, with 6 of them currently being active. Through Crisp, you can see not only where your visitors are from, but you can learn more about each of them in your realtime users “Visitors” section as well. Click on any of the profile names in this section and you will see even more details on each visitor currently on your site.
It would also be a mistake to think that Crisp is just for tracking visitors on your site. Through their ‘Plugins” section within the dashboard area, members will have access to a wide range of popular integrations, tools, features and ways to improve the management of their site and business. Whether it’s the ability to add a new chatbox to your site, remove “Powered by Crisp” branding from within your account or even integrating Zendesk or Slack, it’s simply a matter of clicking a button and going live with each of your desired features from right within your account. You can see a preview of the Plugins offered from Crisp below.
With the common goal here being to learn as much about your audience as possible, Crisp has become an industry leader in such advanced tracking and technology. If you aren’t currently using these tools and tracking methods within your own business, you are missing out big time! However, we’ve still only scratched the surface of what Crisp has to offer.
MagicType and Trigger Notification
When you look at many conventional instant messengers, social media platforms, email and other forms of online communication, you don’t get to see what the person is saying until they hit the “enter” key. You lose some of the insight that can be gleaned from their thought process.
Crisp allows you to see, what your visitor typing before they hitting send. Apart from it, you can set trigger notifications that helps you to send an automated trigger message whenever visitors land on your website and a ping text on leave intent. Imagine how this type of engagement could work to increase sales and conversions on your own site.
That’s why perhaps one of the most powerful features of the Crisp chatbox is the ability to see what your customers are typing in the chat window even before they submit it. You can see what they are writing in real-time (but they can’t see what you are typing in real-time). This not only lets you get a glimpse into what they’re thinking (because they may backspace out of a sentence or word), but it also means you can start preparing your replies ahead of time if you see where a question is going.
You’re not limited to English either. Crisp is ideal for international businesses with international readers and customers because the chatbox supports more than 50 locales with a broad range of language options. From a customer experience standpoint, you can customize the colors and text to align with your brand, you can establish automatic triggers to help increase sales at just the right time, and the chatbox even supports GIFs, smileys, and files for a modern and fun experience. Who said business had to be boring and stuffy?
How Much Does It Cost?
The simplicity and robustness of Crisp carry through with the available pricing plans too. All the plans include an unlimited number of visitors and messages, so you never have to worry about going over. It’s just a flat fee per website depending on the features you want.
At the same time, it’s also important to note that Crisp allows for easy integration with many other third-party tracking and management tools like Slack, Zendesk and several email management platforms. This is a plus in itself, as these tools and solutions are already an active part of most businesses in the world today. For more details on this, you can see a full list of integrations here.
The basic plan supports up to two operators and includes access to the mobile apps. You get to keep a one-month history of messages too. Best of all, the basic plan is completely free and you never have to spend a dime.
The recommended plan for most users will be the pro plan, which chimes in at $25 a month. This adds support for Slack, Facebook Messenger, email, and Telegram, as well as automatic message triggers, full chatbox customization, Crisp logo removal, and an increase to four operators. There’s also a search engine, so it’s easier for you to look up information in previous conversations.
From there, you can go even bigger with the $95/month unlimited plan to unlock MagicBrowse co-browsing, SMS, Zendesk support, analytics, distributed architecture and chat ratings. Salesforce integration is coming soon too. This is real-time chat on a whole new level.
3 Clever Tips for Finding the Best Internet Provider in Your Area
More than 3 billion people use the Internet all around the world today. You’re definitely among that number (aren’t you reading this right now?), but how does that amount of volume affect your internet speed?
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As a blogger or online business owner, it’s tough to find the best internet provider. Outside of the contract terms being too confusing, bandwidth speeds that have your head spinning, there are just too many providers and plans to make sense of.
At the end of the day, we all just want reliable internet, with fast delivery speeds. Good thing most of us aren’t hosting our sites and businesses from our home internet providers!
In any event, we’ve got you. Read on to learn more about your internet options and for three top tips on finding the best internet providers.
Do Your Research
There are four different types of internet services: satellite, DSL, cable, and fiber optic.
Satellite is often the only option in rural areas, so if you’re not near a city, it might be for you. The cons? It tends to be more expensive, and rather slow compared to cable and fiber optic.
DSL works over your phone line, like the old dial-up systems used to. It’s typically a lot less expensive than the others since its relatively outdated. If cost is a big factor for you, DSL might be your ticket.
Cable is a popular option in suburban areas since it’s a good medium between price and speed. The main downside is that everyone else in your neighborhood is on the same cable service, which can slow it down during peak times.
Fios is the newest, most cutting-edge option out there. It almost delivers your internet at the speed of light. The main drawback is that it’s not very widely available yet.
Now that you have a better idea of your broadband needs, you can refine your “internet service providers in my area” Google search to include your specific service type!
Figure Out Your Need for Speed
Bandwidth is measured in megabits per second, also referred to as Mbps.
Streaming HD video requires around 5 Mbps, streaming music only uses 2 Mbps, and downloading large files can use as much as 50 Mbps.
How much speed you need is entirely dependent upon what you use your internet for. If you mostly use it to browse the web and stream Netflix and Hulu, you won’t need as much speed as a professional gamer. If you’re a professional photographer who’s always sending large files to clients, for example, you’ll want more Mbps for your buck.
Most internet service providers have a wide variety of options for Mbps needs. The best ISPs, like Pac-Wave, for instance, won’t even offer speeds below 25 Mbps. In today’s digital world, you’ll find that’s pretty much the bare minimum you’ll need.
Check the Contract
Be sure to find out contract details during your search for the best internet service provider in your area. Some require you to pay monthly to use the modem or buy it outright.
Some will offer you a promotional rate and only write it in the fine print that it’ll go up in a year. Some have great add-on options for phone lines and cable that you might want to partake in.
Some won’t require you to sign a contract at all. The point is, read the fine print before you sign anything!
Entrepreneurs Need the Best Internet Provider
If you’re an entrepreneur, like 57 million others in the U.S. working the gig economy, there’s no doubt you need the best internet provider on the block. You also need a whole host of other resources to help you slay your business goals in 2019.
Check out our latest entrepreneurship article for all the best tips, tricks, and advice every entrepreneur needs to know!
3 Reasons Why Bloggers Love Google Chromecast in their Home Office
As bloggers and entrepreneurs, we are are usually working 80 to 100+ hours per week, so we don’t have to work 9-to-5 for someone else. While the concept of all of this is great and fine, we are living most of our lives in our own home offices. With so much time being spent in a specific location, it’s important to make sure our environment isn’t just a fun place to be, but also one that’s productive and efficient as well.
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One of the best ways to accomplish this, is to maximize the amount of space we have, while also getting the most out of our favorite electronics, items, desk space and more. To help with this process, I recently got my hands on the latest Google Chromecast and started thinking about how great of a tool it is, not just for entertainment, but also for productivity and making my work space better in the process.
With all of this in mind, it also gave me the idea to write this list post on how every blogger can benefit from adding one to their home office or workspace. Here we go!
Stream from your Phone to TV
In addition to working from home, bloggers and entrepreneurs are usually working from their mobile devices when they are on the go. Not only will a Google Chromecast work with your TV through an HDMI port, it will also allow you to watch shows, listen to playlists and more right through your mobile device. This is perfect for when you are working in one room, then have to leave for another, but don’t want to miss what’s playing on TV or any audio or music you might have streaming.
Works with the Streaming Apps you Know and Love
Remember when there were only a couple hundreds apps to choose from? Those days are long gone, and now it seems like there are apps for everything — whether it be for business, productivity, gaming, or even personal use.
Again, Google Chromecast makes it easy for anyone to enjoy TV shows, movies, videos, songs, games, sports and more from over 2000 apps like Netflix, YouTube, YouTube TV, and HBO NOW.
When it comes to working out of the home or planning to build out a new home office, this also eliminates the need to worry about cable cords and wiring!
Start Streaming with Just Your Voice
Eliminating cords and additional wiring in the home or office is always great, but there are still times when you need to look around for the controller or have to plug something in. This can waste a lot of time if you are trying to get work done throughout the day.
Another benefit to adding Google Chromecast into your home office, is that you can control all settings and commands right through your voice. For anyone that might already haver Google Home in place, the two work seamlessly together and make the experience even better!
Not sure what channel your favorite show is on? No worries… just say “Google, play Game of Thrones” and you are ready to go!
Improve Productivity and Technology with Google Chromecast
No matter what type of business or brand you might be running, it’s always great to stay at the forefront when it comes to technology. Not only will this make your workspace more exciting, it will also make you more tech-savvy in the process.
As fun as this post was, and it might make you want to start watching TV, just think about the many different ways you can use Google Chromecast to start improving your productivity and getting more done throughout the day.
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Finding the Right Project Management Software for Your Content Marketing Team
A project management software is a must-have resource for business. There are hundreds of options for your project management software — all promising to do what the others can do, but better. While this may be true, the fact is that some features may not be necessary for your content marketing team. What works for some may not work for others. So, how do you choose the right project management software to suit the specific needs of your content management team, while not paying extra for features your team is never going to use?
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The key to a good project management software is in the essentials. You’ll want to make sure that your software has the foundational capabilities to navigate every stage of your content marketing project from beginning to end successfully. Read below for features to look for, as well as some tips for finding the right project management software for your content marketing team.
Features of A Good Project Management Software
Without a proper way of communication, your team won’t work as a cohesive unit. Especially for groups working remotely, constant communication with coworkers is among the most vital of components when working as a team. It is critical that your software has a way for effective communication and maintaining adaptability when problems arise.
Trying to run a content marketing campaign without talking about the crafting, writing, and publishing of your content will be virtually impossible. Furthermore, how are you supposed to know who is handling what project and how far along they are? In any aspect of business, communication is vital, and emails will only get you so far. In many cases, a second form of communication is necessary for instant messaging for the clarification of instructions and problems in real-time.
Another useful tool is Zoho, which can help with many different levels of communication and management in your business. To learn more about this tool, we recommending taking a look at this Zoho projects review from Time Doctor.
The foundation of a functional content marketing team is the ability to collaborate. Creating and publishing content involves the hands and eyes of everyone on your team. So, it is imperative that your project management software has collaborative functions.
Content creation and marketing relies on the sharing of ideas, and this includes file sharing. Email cannot provide the pace in which a content marketing team needs to work on files and pass them back and forth between members. Additionally, email can come with some drawbacks — some people don’t check their email often, files can get lost in inboxes, and other email disasters can happen. In recognition of these drawbacks, your project management software must have the file-sharing capabilities at speeds that can keep up with your team members’ ideas and processes.
No matter what advertising or marketing methods you are exploring, the important thing is that you have a PR and marketing platform that can measure your results. A good example of this would be GoodNoon, which is a PR agency that provides placements into world’s largest publications. This is something that can be approached manually, but without the right connections and moving parts in place, it can end up taking a lot more time than expected.
It is also recommended that you supplement your project management software with a collaborative tool such as Google Docs. Google Docs is an extremely cost-effective app that allows team members to work on the same document, in real-time. With these two tools combined, you can work on a document with a coworker on Google Docs, and send it to another employee through your project management software for them to work on or edit.
Project Management Duties
Other than the functions above, you’ll want to make sure that your project management software performs all of the duties that will keep your content marketing campaign running smoothly. Since there are different project management software, each one puts their flare on the user experience of the functions they provide. However, you’ll want to make sure that your software provides some crucial elements.
First and foremost, your project management software or tool needs to have a working calendar. In the process of content creation and marketing, there are deadlines to meet, and you don’t want projects to be constantly up in the air. The firm tracking of dates to remember is vital in any business operation, and your content marketing campaign is no different.
Marking the priority, and the ability to assign tasks to others is another part of a content marketing team’s processes. Facilitating effective time management, understanding the priority of upcoming tasks can keep your team members in the loop. During the creative process of content creation, it is good to know how much time you have to work on a project while acknowledging projects that you have to get started on shortly.
QuickBooks illustrates the importance and convenience of a project management software, saying that “with a project management tool, you won’t need to ask your employees for that one email or the status of that one project. All ongoing and completed work—along with all relevant information—will be instantly accessible.” So, make sure your software can let a team member work on a task, mark it as urgent, and notify the next team member that the project needs to be at the top of their list. This function will elevate time management and productivity levels while avoiding confusion.
Tips For Finding The Right Project Management Software
Deciding how much you want to spend on your project management software is tricky. Of course, you want to provide the best tools for your content management team, but you’d also like to be cost-efficient. Things to consider when calculating the cost of your software are how well it performs necessary duties, alternative software, and your team’s feedback on the software you’re considering to go with.
You don’t want to be paying for extra features that are going to be seldom used or little understood by your teammates. So, make sure you try out and do your research on other project management software and listen to your team’s feedback.
How else are you going to find out exactly what you need in a project management software than to try out all of your options? You wouldn’t blindly buy a car without doing your research first, would you? While a project management software is not as expensive as a car, it will save you time, money, and frustration to take the time to make sure you are going with the right one.
There are many options for a project management software, and all come with different ways to perform the same tasks or offer different functions entirely. Your object here is to see how well the user experience and services offered corresponds with your content marketing objectives and team member preferences.
Get Feedback From Your Team
Your team’s input on the project management software you are considering could ultimately make your decision for you. If your team doesn’t like or understand the software you are thinking of choosing, it is in everyone’s best interest to go with another software — rather than spending the time and money trying to learn and deal with software that no one likes or understands. User experience is subjective to the people using the software, as well as the tasks you will be performing. If the software you are considering doesn’t fit your content marketing team’s goals or preferences, don’t waste the money on buying it.
Additionally, listening to your team’s opinion will illuminate some function of a project management software that you will lean on heavily and some that you may not use at all. Why pay the extra money for things you won’t use, or waste the money on software that doesn’t carry out the functions you need it to? Your team’s feedback will be valuable during your decision to choose a project management software.
Finding the right project management software is a decision that can make or break your content marketing campaign. Instead of wasting time and money, your team could be on its way to creating some very compelling content and marketing strategies. The information above will help you get started on your way to finding the perfect project management software for you and your team.
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