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6 Businesses that Use Their Blog to Increase Sales

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In the current marketing landscape, businesses can no longer promote like a used car salesperson and expect people to hoard their products and services. They need to develop a fully realized plan that allows them to identify their goals, target a specific audience, and deliver their message on different platforms online.

The changes taking place in content marketing are also caused by the advent of user-generated content. Since consumer trust peer reviews more than content created in-house nowadays, it has become harder for business blogs to garner attention. However, this does not mean that blogging is passe. In fact, you as a business owner should not give up creating content on your blog as a way to increase sales and conversions.

If you are unable to find your footing with blogging, then take a cue from these businesses that use blogging to great effect.

Hubspot Blog

When it comes to digital marketing and sales, HubSpot Blog trumps all. Hubspot, a popular inbound marketing software, shows why you should subscribe to their product as they publish content relevant to marketers and sales agents on a regular basis.

hubspot blog

Their content is filled with the kind of value that its target readers will enjoy reading. Also, each post has a relevant call to action that encourages readers to download a free ebook, join a free course, and more.

Moreover, most of the content found on the Hubspot Blog ranks on the first page of Google results for their respective keywords. According to SEMrush, as of writing, the blog is ranking for a whopping 732,000 keywords that bring over 1.7 million worth of organic traffic. Below is a partial screenshot of keywords that the blog is ranking first for:

hubspot semrush

Lesson: Practice what you preach. As a digital marketing tool, it is important for Hubspot Blog not only to provide value to readers but also prove to them why they should subscribe to its software. Ranking on thousands of keywords within the first 100 results on Google is a feat that should encourage people to try out Hubspot for their business so they can achieve the same thing.

Entrepreneurs of Fire

John Lee Dumas is one of the most profitable entrepreneurs, and his blog Entrepreneur on Fire is a testament to his success. His online empire is built on transparency – he has been revealing his monthly income report since 2013. The idea of the report is to inform readers about the processes that John and his team did to achieve that amount so you can replicate the good and take away the bad.

Blog EOFire Business Podcasts

However, the blog section of the site takes a new life of its own. Instead of churning out tips and how-to articles, John goes the extra mile to interview fellow entrepreneurs on their journey towards success. More importantly, you can expect new interviews from the blog on a regular basis.

Lesson: Interviews, interviews, interviews! Conducting interviews with people in your industry, whether it’s through podcasts or posts, allows you to connect and build relationships with them. At the same time, you can use the interviews as content to help educate your audience and provide unique insights about your niche like John does.

Amazing Wristbands

Wristbands cater to a very specific niche. In fact, most of its audience only purchase wristbands for specific reasons; namely, for raising awareness towards a particular cause.

Being fully aware of this, Amazing Wristbands built its blog by discussing upcoming events and causes to encourage people to make a sale. Their blog talks about sexual violence to National Donate Month and how readers can spread the good word about their respective causes through wristbands.

amazing wristbands

Lesson: Know your product and audience. As mentioned, the wristband market may not be very lucrative, and maybe you feel trapped in the same predicament. However, this should not dissuade you from thinking outside the box with your blog to make a sale. By understand what your product is all about and the kind of audience you have, you can develop a content strategy like Amazing Wristbands did to attract their attention in the hopes of making a sale.

Peter’s of Kensington

This site occupies another space in the already-crowded online shopping industry. So how do you market your site amidst the fierce and ruthless competition in the eCommerce market?

Taking advantage of their in-house events, Peter’s of Kensington taps into local chefs and bakers to showcase their best recipes and menus on their blog. The chefs also hold classes at their office to members who want to learn how to cook with the best of them. These events go in line with the products they sell like dinnerwares, kitchenwares, and more!

Peter s of Kensington Why in the world would you shop anywhere else

Lesson: Humanize your brand. By holding different events that mobilize your audience and engages them with your brand, you increase the chances of boosting your sales as well. More importantly, you can to connect with people on a more human level, which you can leverage to develop brand advocates and return customers. If you don’t have the luxury of holding an event at a physical location, you can hold webinars instead, which could lead to the same effects.

Business Insurance USA

Getting insurance for your business safeguards you from potential legal troubles that come your way. However, some small businesses and startup are not keen on getting an insurance soon. They prefer to roll the dice and deal with the issue once it happens.

Business Insurance USA takes a more visual approach to their blog. For example, instead of telling facts about the increase of cybercrime, they show it using compelling visuals in the form of infographics.

business insurance usa

Lesson: Use visual cues. Your audience will most likely find it cumbersome to stare at a wall of text as your posts. Communicating your message to readers will be difficult if all they see on your posts are words. To break the monotony, include attractive images and infographic to help get your message across more effectively. Just like Business Insurance USA, you can create stunning infographics using Infogram, or you can simply find one on Pinterest to share on your post.

Blogging from Paradise

One of the most relentless bloggers out there and also a regular contributor at BloggingTips.com, Ryan Biddulph has built an empire with Blogging from Paradise. A quick look at his blog reveals not only the number of posts he’s published throughout the years but also the ebooks he’s written and is currently selling on Amazon.

Blogging From Paradise Retire to a Life of Island Hopping Through Smart Blogging

I had a chance to interview Ryan on my blog, and he has a fascinating and inspiring story to boot. Looking back at his past and how he was able to achieve success through perseverance and hard work with his blog, it was simply a matter of doing it and making it work.

On each of his posts, he upsells his Amazon ebooks so readers can get more in-depth about the secrets to his success.

Lesson: Be passionate. If there’s one thing that separates Ryan from other bloggers, it’s his sheer passion. Not only does he publish content on multiple blogs, but he also has time to record podcasts to share his story. When blogging for your business, you can’t half-ass it. You need to go all the way in like Ryan does so you can tap deeper into your market and drive more sales.

How about you – are there any bloggers or business blogs out there not mentioned above that have a content strategy optimized for conversion and increased sales? Please share them by commenting below!

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Christopher Jan Benitez is a freelance writer for hire who provides actionable and useful web content to small businesses and startups. In his spare time, he religiously watches professional wrestling and finds solace in listening to '80s speed metal.

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How to Drive Blog Traffic through Facebook: 7 Tips

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I drive oodles of blog traffic through Facebook.

Easiest platform for building blogging success because Facebook makes it simple to build bonds 1 to 1.

As the crickets serenade me on this fine evening in Thailand, I feel at peace. Everything comes together more quickly blogging-wise and I see win after win.

Facebook played a role in my blogging success. Seems to be the best platform for making friends and sharing value.

How to Drive Blog Traffic through Facebook

Facebook blog traffic converts. People addicted to FB follow my updates and Like freely, expanding my blogging reach far and wide.

I see it as a simple channel for helping folks and making friends.

1: See Yourself Successfully Driving Traffic through Facebook

As within, so without.

Speed up your Facebook success. Paint a mental picture of your blogging success on FB.

Clearly see your latest post registering 100 Likes. Read the 40 comments in your mind’s eye. Have it, by seeing it and feeling it to be real. Having a vision moves you into relaxed, calm, confident blogging actions accelerating your success.

Everything flows according to your focus. Visualize success. Success follows.

2: Share Blog Posts Aligned with Your Reader Dreams

I noticed a quick surge on Facebook recently.

Not only do my success-themed posts vibe with my readers, my selfies in the world’s most stunning tropical spots inspire readers to follow my blog diligently, to buy my stuff, to hire me, to endorse me and to become rabid fans.

how to drive blog traffic through facebook

I share how I spend months in places like Fiji, Bali and Thailand and back it up with a picture. Facebook folks love images. Eye candy.

My readers dream of seeing the world. I supply the dream through my example. Engagement jumps and my Facebook blog traffic increases.

3: Keep Updates Positive

I only post positive, uplifting content to Facebook. Doing so aligns me with positive people, positive circumstances and greater success because where your attention and energy goes, grows.

Inspire people to live their dreams. Be warm. Share your inspired blog posts. Follow up with positive images and stories. Motivate people with love and fun. Drive traffic by being a bright light in the world of Facebook.

4: Respond to Like’rs

I find this to be the easiest way to drive blog traffic through Facebook successfully.

I go to where I am loved by responding to folks who Like my blog post status updates. Addressing Like’rs by name builds bonds. Plus every comment response boosts engagement and increases your exposure in the main feed.

1 to 1 engagement gives your attention and energy to readers who see your success. Observe as your success expands in response to giving fans and friends your attention and energy.

Check in 2-3 times daily as Likes grow. Give your energy to fans to expand your fan base. Increase your blog traffic.

5: Respond to Comments

Respond to comments on status updates. Boost engagement. Increase your blog traffic.

Someone comments on one of my status updates linking to my blog. One engagement alerts Facebook; people are talking. I respond. Facebook gets alerted again. Plus I engage someone 1 to 1 to build a stronger friendship.

Responding to comments is easy on your phone. Type a few words or speak a few sentences via voice to text to boost your blog traffic through the concept of engagement.

Answer comments. Give your energy to users who enjoy your content. Increase the size of your tribe. Watch how more visitors find your blog through Facebook.

6: Post Inspirational Updates in Blogging Themed Groups

I share a few inspirational updates to blogging themed Groups daily on Facebook.

New folks find my blog through these updates daily.

Why?

People crave inspiration. If everybody zigs by sharing links and business opportunities, stunningly successful bloggers zag by sharing an inspirational update and a link of them living their dreams.

Folks have been going gaga over my New Zealand pictures recently. For good reason; this may be the most gorgeous country on earth. Picture the eye-popping Southern Alps, the semi-tropical North Island and rolling pastures filled with grazing sheep and cows.

This is from my 3 month trip to New Zealand.

Of course anybody who sees me in New Zealand sharing inspiration wants to follow my blog; more traffic for me.

Be inspiring. Share uplifting updates on blogging themed Groups.

Answer questions too for a nice blog traffic post.

7: Give Your Energy Only to Positive Facebook’ers

I only engage and follow positive folks sharing uplifting updates. As I align with success I notice success finds me easily on Facebook and through all channels online.

Where your attention and energy goes, grows. Giving your energy to positive, inspired people increases your blog traffic and profits. Positive folks are prospering folks. Inspired people freely buy your products and services. Plus these successful people endorse you and promote you for a nice blogging success surge.

Follow bright lights closely. My successful, wise readers Like my updates quickly, hungry for an inspirational boost. I noticed my latest blog post status update garnered 6 Likes in minutes. People want positive bloggers in their stream. Super successful bloggers keep it positive all the time on Facebook.

Be positive, focus on success and the sky is the limit for your Facebook blog traffic.

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Blogging Mindset: How to Go from Survival Mode to Servant to Stunning Success

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Tropical birds provide background music for me as I write these words from Thailand. How’s that sound for developing  successful blogging mindset?

The sun shines brilliantly. My home office feels cool and inviting.

A cold drink sits on the desk.

I am a stunning success now but did live in survival mode for a bit. I also became a humble servant. Servants do not get paid well. Ask a maid or butler.

The best blogging role you can play in this life time is that of a stunning success.

Success is your birthright. Success is yours now. Take it. Seize it. Give your energy to success. See your wins. Accelerate your blogging growth.

Blogging Mindset

Realize this: being successful is as simple as shifting your focus to positive ideas. After making that shift everything changes, from your thoughts, to feelings, to actions.

Example; you are reading this post. See this as being positive. Stunning success is yours because you are learning from a guy whose life reads like a movie. Big time win. Easy win too.

Check out this photo I snapped from my 4 month trip to Fiji.

blogging mindset

What 10 positive things happened blogging-wise today? You published a post. I see that as a positive. You broadcast live on Facebook. Make that a positive. You feel better about your blog, right? Good. You have success within and feel successful so you will see success in the physical world. Where your energy goes, grows.

How to Leave Survival Mode and Servant Mode Behind

Kill 2 birds with one stunning success stone: leave both poverty conscious states of mind behind by developing a vision of your dream life.

Easy peasy.

This step involves sitting in a quiet room and allowing a picture of your dream life to appear in your mind. Either narrate the picture to yourself or let the image pop up in your mind.

Add details to make it feel real. Visualize your success.

Relax and listen to intuitive nudges.

The split second you see your dream and feel it as being real, the dream expands into physical form, for where your attention and energy goes, grows. See success. Success expands. Quite simple.

Exit survival mode – just trying to get by and pay bills with your blog – and leave servant mode while you are at it. Success seekers become the best in the world in their blogging niche. Forget trying to just survive. Leave behind the self-image of being a humble servant, a less than slave, putting people on a pedestal or not seizing your success, your brilliance, your most spectacular dream.

Success is your birthright. Grab the spotlight. Make more money. Help more folks. Step up into stunning success as you move higher and higher in blogging circles.

Create and Connect

Create uplifting content to inspire your readers.

This is from one of my many trips to Bali.

From one of my many trips to Bali.

Connect with top pros in your blogging niche by helping them.

Following these practical tips becomes easier and easier after you give your sole attention to:

  • your dreams
  • your success
  • positive thoughts and feelings

Focus on success. Watch how quickly success expands in your experience.

Creating and connecting is the work part of blogging but if you focus on positive ideas the work becomes easy because it is simple. Listen to your readers. How can you help them? Serve up valuable content through your blog posts.

Connecting with top pros is as simple as reading their posts, commenting genuinely on their blogs and promoting them. Easy.

World Famous Features

I landed features on Fox News among other world famous sites by building a vision of a fun, freeing life.

Do the same to see stunning success.

Features on famous blogs follow positive focused bloggers who know they are succeeding now. Focus on the moment. Feel good about every blogging win you see today. Feel good about your success. Success is as certain as the night following the day because you were born into a legacy of success. Let go any mental image of being a struggling servant or someone desperately trying to survive.

Step into your most spectacular dreams now.

Spectacular is ordinary in my life because I see spectacular as normal. Who knows if I am going to Bali or Malaysia next? Maybe I will just fly back to New York City. We will see.

I visualized this dream life and followed my intuition. My intuition nudged me to take certain actions from a chill, relaxed energy.

Energy Game

Energy is everything guys. Your life follows your energy. Focus on your dreams but do so from a relaxed, peaceful, chill vibe. See your vision as if it is real, already. Know you are succeeding now.

If you have this picture in mind you can relax. No need to work hard, to panic or to hurry. No need to rush or force things. Survival mode bloggers panic and hurry because these folks have no vision or dreams; survival mode bloggers just want to survive, being desperately driven by circumstances.

This is from one of my many trips to Thailand.

You know better.

You follow Blogging From Paradise.

Slow Down and Calm Down Because Success Is Already Yours

Your vision tells you to slow down, to calm down and to allow stunning success to flow your way in calm, confident fashion.

I spent most of today offline. After watching the latest episode of Game of Thrones – second time – with expat buddies here in Chiang Mai I am settling in to finish this post. My mental image makes it happen. My focus on success allows my blogging success to expand.

You get to have a life offline – and a rich one at that – as your online success expands. Seize this chief benefit of developing a winning blogging mindset. Exit survival mode and cease being a lowly servant by using your mind power to picture immense blogging success. Move into calm, confident, relaxed action to allow this success to come into form.

 

 

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Blogging Inspiration: Count All of Your Blogging Wins

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blogging inspiration

You are succeeding now.

Count all of your blogging wins.

Did you drive your 100,000th visitor to your blog this month? See this win.

Did you drive 5 people to your blog today? See this win.

Everything is a blogging win because you are always winning. Every win builds a step nudging you higher in your blogging niche.

Blogging Inspiration

Today I experienced a handful of blogging wins:

  • I wrote and published this post on how to live your dreams
  • I re-shared my Entrepreneur feature; solid win
  • I am writing this guest post
  • I had great engagement on my Facebook Live Broadcast this morning

Plus I experienced the ultimate win; I experienced this blogging success from a quiet village in Thailand. You cannot beat that.

Focus on Wins to See More Wins

I see more wins because I focus on my wins all day long.

Where your attention and energy goes, grows. Give your attention to your wins and you keep winning daily.

See the positive in all you do online and offline. Be a success spotter. Use your mind power to project more blogging wins in your experience every single day.

Quick blogging growth unfolds for win-seeking bloggers. Established, pro bloggers list wins regularly to expand their success and to inspire their readers.

Again; where your attention and energy goes, grows.

Examples of Blogging Wins

Here are a few:

  • wrote and published a blog post
  • received one blog comment today
  • saw 40,000 people visit your blog this month
  • spotted your DA over 30

Every single statistic is a win if you see it as a win. Imagine building something special on every metric you see. See your success. Observe how you are sprinting toward your dreams and how your dreams sprint toward you. Feel good about your perpetual growth. Accelerate your blogging success.

Your Wins Inspire You and Your Readers

Speaking of your wins has a dual effect; you and your readers feel awesome about your blogging success.

I feel great speaking of my achievements. Makes me feel good about my blogging gig. My readers also appreciate seeing my wins because inspiration flows from my success. If I can succeed my readers can and will succeed too.

Plus you see that you are winning right now. You are successful now. Every blogger succeeds now because we all have wins to call upon to keep our success momentum building into something inspired.

 Wins Come in All Shapes and Sizes

Getting 10 people to visit your blog today is a win.

Seeing $30,000 in monthly blogging profits is a win.

Buying your domain and hosting is a win. Receiving 1 more opt in is a win.

Everything is a win if you focus your mind on success. See your dreams in detail. Observe how your success nudges you toward your dreams step by step.

Check out this camel from my 2 month trip to Oman.

I am living my dreams as an island hopping pro blogger but also see my dreams expand daily into something even more spectacular. Connecting with powerful, successful folks nudges me to dream a bigger life and more inspiring experience.

I count every eBook sale as a win. Every comment on my live broadcasts is a win. Everything is a win for every blogger.

As my wins pile up my success expands. I tune into positive vibes and align with positive, inspired folks who expand my vision. Why? My focus on wins aligns me with world renowned winners.

Your Success Is Within

Everything you dream through your blog is within. Success is in consciousness.

Following proven practical tips yields zero results if you think like a failure because how you think determines your results. As within, so without, because where your attention and energy goes, grows.

Speed up your blogging success by focusing on your wins in a calm, clear, knowing, peaceful vibe.

Working hard and struggling makes zero sense because you cancel out your effort with a focus on failure and struggle.

Make things easier and easier. See your success within. Shift your focus solely to being successful. Successful ideas flow to you. Act on these ideas from a relaxed, chill vibe and see yourself succeeding. Focus on your wins. See your wins expand as you work less, play more and know success is yours.

Go Beyond Gratitude

Versus counting your blessings just program your mind to see win after win. Observe success after success to go beyond gratitude.

Being grateful accelerates your blogging success but seeing wins every day hyper accelerates the success you experience because win-spotting carries a different, higher powered energy than simply being grateful. Different ball game.

Of course I am grateful for my 3 month trip to New Zealand.

Going beyond gratitude and seeing the trip as an offline win expands my success consciousness.

Seeing myself working aka playing aka blogging in a sleepy village in Northern Thailand at 8:30 PM on a Sunday night feels like winning to me. I worked for just a few hours today. I spent hours offline and also had prime Netflix viewing today, watching an entire movie. I took a short nap and plan to hit the sack early. More winning.

I feel more successful daily and experience greater and greater success with minimal effort. What a neat side effect of counting your blogging wins daily.

Go head. List 30 of your recent blogging wins. Everything counts.

See how quickly you accelerate your blogging success.

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