Connect with us

Blogging

5 Examples Of Content Ideas That REALLY Converted

Published

on

Content marketing is the one form of marketing that in many ways has remained stable through the years. Sure, there is a difference in some of the strategies used, such as in SEO, or in the general style used to really catch attention. A viral article from 15 years ago posted today would be unlikely to gain the same traction as it did back then, without a new gimmick to give it legs.

It is the power of content that allows it to continue to wear the crown, even though every year on the internet can be counted in the same way dog years can. Trends move fast, but the right tools remain the focus of marketing as each one floats by.

When speaking about content we have to specify it not by style, but by purpose. That purpose will inform on the audience, the tone, the format, its placement, and everything it is meant to achieve. In this case we are looking at content that converts, and converts well.

Content Tools

Use the following tools to up your content game:

MyBlogU

MyBlogU concept

Brainstorm content ideas, collect expert quotes and have your articles edited and improved for free. There’s something for everyone here.

Plagiarism Check

plagiarismcheck

Stay away from duplicate content and check who copies your content on regular basis.

Deekit

Deekit

Collaboarte on your content concepts and ideas with these awesome mind maps.

Content Examples

These five examples are the pinnacle of what we should be aiming for.

The Live Contest

Grow and Convert has an interesting idea: create a contest where the winning B2B website gets to be the guinea pig of a traffic experiment involving one high quality, high conversion piece of content on their blog, written by the experts at the G&C agency. Out of the 86 that applied, it was TAR Productions that beat out the competition.

We can use this example two-fold. First, we have the initial content, which not only brought a lot of attention to G&C, but it led to the 86 interested B2B companies taking part, sending in their applications and (presumably) helping to spread the word.

Second, we have the conversion-leading post written for TAR. They identified one piece, improved it, and in part three of their case study we learn that they improved traffic by 67%. This leveraged into increased conversion rates, and proved the value of their strategies.

I won’t go into it here, but it is worth heading over and reading all three parts to go step by step into their process.

Use The “LIFT” Model

The Landing Page Influence Function For Tests (LIFT™) is an awesome strategy created by the brilliant conversion gurus at Wider Funnel. It hypothesizes that you can test, analyze and increase conversion rates by using a landing page format rather than a traditional content or blog style.

LIFT bases the entire concept on their model of six different factors leading to conversion: Value Proposition, Relevance, Clarity, Distraction, Anxiety, and Urgency. Using these factors you can analyze the effectiveness of a landing page, or content that uses the same general format as a landing page. The idea can actually be applied to any content neatly, which is really cool.

Introduce (Holistic) Clarity

Syntaxis wrote an awesome breakdown of clarity as it applies to business writing. This should be applied to all content when you are trying to push for conversions. Because clarity is not just for the words you use, but every element of your presentation. That is where the idea of “holistic” clarity comes in…as in, being clear in each aspect of your content, from headline to page colors.

Coherence is key here. You want to make sure your content remains relevant and tightly worded throughout. Your headline should have punch, but never bait and switch the reader. Your format should be clean and easy to read. Even the colors on your blog, side advertisements, links and images should have a uniformity.

This creates holistic clarity, and it makes it much easier to convert.

Get Psychological

The human brain has a number of interesting quirks, and we exploit them in marketing on a daily basis. That is all conversion is: using tactics that appeal to the subconscious and conscious minds to lead to an eventual benefit for both the user and brand, right?

Sony used a psychological tactic when they released their ads in October 2012, teasing a release with next to no information behind it. Any brand that uses a “offer ends soon”, or “only x left in stock” tactic are taking advantage of the Scarcity Effect, or the customer’s fear of losing a deal.

Another good idea is to make the user feel a sense of being part of an exclusive club. For example, they sign up for your newsletter, you give them access to a new, free ebook. They follow your social media, you give a heads up about new products or services. They join your VIP list, they get access to new features months before anyone else.

Make Sure You Aren’t Reducing The Value Through Choice Overload

Marketing Experiments did a fascinating case study that exposed what they call “value inhibitors”. The idea is that too many brands will offer a glut of choices that overload visitors with options. This reduces the overall value on a page, and so lessens the conversion rate, By eliminating these choices they were able to boost conversions by 162%, not by adding anything, but by removing it! This reinstated the value represented by the page.

Select cool WordPress themes that allow for impressive content presentation. Remove distractions and you will see better conversions. One I like to point to a lot (and not everyone agrees with me) are popups. Don’t get me wrong, these still work when you are trying to get people to sign up for email lists, or get free content. But placement is important, so keep them away from areas where you are funneling your conversions.

To Recap: Here Is What You Can Do To Make Irresistible, Convert-Crazy Content

Write. Good. Content.

OK, I realize I just went through five examples of intensive strategies and you should use those, too. But none of those tactics will amount to a cent if you aren’t applying them to high quality, incredible content that people want to see, read, and share.

If you really want to make content that converts, make content people like. Then apply the above ideas to give it that boost.

  • 5
  •  
  •  
  •  
  •  
Continue Reading

Blogging

Who Do You Surround Yourself with in Your Blogger Network?

Published

on

Some bloggers cannot see the forest for the trees, like the beautiful, lush, thriving national park I visited in New Jersey recently.

The masses tend to be caught up in fear, pain and struggle because they cannot see the big picture.

Birds of a feather flock together.

You have heard that one, right?

I circle the globe and change time zones like most folks breathe. Would I be wise to surround myself with people who tremble at leaving their home town or home neighborhood? Nope. Such people would teach me the world makes for a scary, dangerous place. I would get advice like play it safe, be comfortable, get a job, buy a home and take it easy, from such folks. Such folks also live a bland life because if you rarely or never leave your comfort zone, you cannot:

  • grow
  • thrive
  • face your fears
  • serve humanity
  • be a bright light for people to follow
  • live your deepest, wildest dreams

Obviously, I chose to surround myself with bloggers who happily circled the globe as successful bloggers. I also surrounded myself with happy, successful, home body bloggers too; to learn the basics of building a rocking blog effectively. I learned how to succeed from my blogger friend network, sponging up their knowledge, inspiration and insight.

Meanwhile, if you surround yourself with new, struggling or failing bloggers you will get advice on how to struggle, fail, or flounder through your blogging day.

Do bloggers around you complain about losing $50 on blogging? Lose these zero’s immediately and surround yourself with bloggers who invest thousands of dollars on their blogs. High rollers teach you to succeed. Broke jokes teach you how to fail.

Do bloggers around you see making $25 as being a huge amount of money? You better lose the low-aiming crowd to surround yourself with bloggers who see $1000 and $10,000 and more as making coin.

Do bloggers around you circle the globe as swash buckling travelers? Check out this photo from my trip to Vietnam. Kong: Skull Island was filmed here.

Time to ditch the comfort zone crowd to hang with adventurous types.

Don’t get me wrong; I celebrate every cent I make online. But if you think I’m placing a sponsored post for less than $1000, you are insane. Like a famous super model who said she didn’t get out of bed for anything less than $10,000 a day, you need to develop a prosperity consciousness that demands big money and ignores appearance of poverty, lack, limitation and fear.

Who Do You Hang With?

Who do you count as blogging buddies? Happy, highly successful, prospering bloggers? You better, to increase your success.

For example, observe my blogging paperback on profiting. The aftermarket price is $45 USD. If most or all bloggers in your network would feel uncomfortable receiving $45 in royalties for a paperback, you better lose that network and surround yourself with bloggers who believe in abundance. I know John Chow feels comfortable receiving $45 for anything he offers online. Who cares? It is just money. It is only money.

Surround yourself only with bloggers who:

  • have posture
  • have authority
  • charge top dollar
  • profit freely
  • prosper freely
  • exude confidence
  • have a highly developed prosperity consciousness

You learn from the best, gain inspiration from the best and become the best by surrounding yourself with the best bloggers on earth.

But you need to be honest in who you choose to hang with in your blogging circles. Be clear. Be truthful with yourself. Maybe you feel comfortable trading comments with struggling bloggers you befriended 10 years ago but nothing spectacular happens for you if you surround yourself with struggling bloggers, being firmly fixed in your comfort zone.

Release all bloggers who are not happy and prospering.

Fill your blogger friend network with empowered, inspired, happy, successful, prospering bloggers.

Nothing personal.

Just your blogging success at stake.

 

 

  •  
  •  
  •  
  •  
  •  
Continue Reading

Blogging

Are You Chasing the Flavor of the Month?

Published

on

My first fundamental of successful blogging focuses you on being present.

All of our power resides in the moment.

None of our power resides in the future or past because neither exists.

Time is illusion.

Only Now is real.

Look at that brilliant featured image. I snapped it from the front porch during our trip to Fiji. Sweet things happen when you are in the moment, focusing all power on the present.

This marks my 796th blog post on Blogging Tips. I feel grateful to Zac for the opportunity to serve you. Plus I feel grateful for all success that flowed to me through these guest posts.

How in the heck did I write and publish nearly 800 guest posts on one blog?

I am in the moment, mostly. I am present. Plus I never, never, ever chase the flavor of the month.

Bruce Lee and Blogging

Alonzo Pichardo and I often chatted about being patient, persistent and present during the Online Success Chats Podcast.

Being patient, persistent and present helps you tap into immense powers, including the power of being creative *and* prolific. See my 800 blog posts on Blogging Tips as evidence of such power. Toss in my 2,008 articles (between posts and pages) on Blogging From Paradise and you understand: focusing on one core task, or core purpose, in the present, leads to amazing things.

Bruce Lee spoke of fearing not the man who practiced 10,000 kicks once, but he did fear the man who practiced one kick 10,000 times. He embodied this mindset in his genius, Renaissance Man type ways.

Lee’s wisdom and physical prowess are both timeless because he understood and lived this great truth: do 1 thing so frequently, with a focused energy, being in the moment, that you do it incredibly well. He understood the truth of how I live my life: where your attention and energy goes, grows.

The Flavor of the Month

Most bloggers struggle because they practice 10,000 kicks once, chasing hot niches, running after trends, and choosing to blog today, and podcast tomorrow, because everybody runs a podcast these days. Wait a second; live video reigns supreme? Time to become a live video expert. Meanwhile, as you jump from niche to niche, and from blogging to podcasting to live videos, I just wrote and published 800 posts on Blogging Tips alone. Plus I wrote and published 1,000 more guest posts on other blogs.

While most bloggers chase hot trends, profitable niches and the latest game changing opportunity, guys like Alonzo and I thrive by doing one thing alone so we do it incredibly well.

Success is yours, but success is not an overnight or week-long endeavor.

Stop chasing hot niches. Visualize your dreams in detail. Focus on your blogging wins. Invest in coaching and courses from top bloggers. Surround yourself with positive vibes and positive people.

Write, publish and connect with top bloggers by helping top bloggers.

Success Finds Specialists

I took a nap this afternoon. A calm, peaceful breeze kisses my face right now as I write and enjoy the day.

Imagine if you could work from home every day? Visualize that fun and freedom.

Sweet, right?

Specialists are the only folks who work from home full time. People who do 1 thing persistently, practicing this skill, so they become super skilled in a single, specialized niche.

I gave all of my professional energy to being a blogger for the past 10 years. I became really skilled at blogging because I never chased the flavor of the month.

Avoid program hopping, niche hopping and all forms of flavor-chasing.

Do one thing. Do it well.

Succeed.

  •  
  •  
  •  
  •  
  •  
Continue Reading

Blogging

What Is the Incredibly Easiest Way to Drive Blog Traffic?

Published

on

Drive traffic to other blogs.

Give what you want.

Help people get what they want and people help you get what you want.

I have found this to be the easiest way to drive traffic to my blog because friends I made through cross-promotion promote me around the clock, 24-7, 365. Easy peasy.

I checked my Twitter a few moments ago. During the past 3 hours I noticed 11 mentions, engagements and retweets collectively. 3 hours, 11 engagements, more blog traffic.

I drive a heavy amount of traffic to my blog by driving a heavy amount of traffic to fellow bloggers who drive a heavy amount of traffic to Blogging From Paradise every day, all day long.

The more you give, the more you get.

The hardest way to drive blog traffic is to try to do it solo. Imagine publishing one post and hitting social share buttons. Even if I do a fine job writing the post, gaining traction solo is tough because successful bloggers know: 1000 is better than 1. 1000 blogging buddies promoting you 24-7, 365 beats you promoting yourself or you trying to write and publish 5 to 10 or more posts daily.

I used to publish 60 posts daily between 2 blogs. Short videos and short posts created the bulk of the content. I had a difficult time succeeding because you can only do so much solo. I published 60 posts in a cyber cave. Nobody listened to me because I did not listen to anybody. But making friends by driving traffic to other blogs made blogging easier and easier for me.

My blogging buddies – who appreciate me promoting them – freely:

  • link to me on their blogs
  • retweet my posts
  • share my posts on Facebook
  • share my posts on LinkedIn
  • send my blog posts to their email list

That my friends is a lot of traffic flowing to my blog easily, freely and exponentially.

Every time a blogging buddy promotes you to their tribe you gain exposure to one more large, targeted audience. Imagine when you gain exposure in front of 10, 50, 100 and 1,000 or more audiences daily? This is serious traffic! Plus it is easy traffic because your prime duties of reading posts and tapping social share buttons, or, linking to fellow bloggers on your blog, are quite easy.

How to Drive Traffic to other Blogs

I spent a fair chunk of today driving traffic to other blogs.

I promoted some of my blog posts linking to my blogging buddies. I also retweeted and Facebook shared posts from other bloggers.

Each share lays the foundation for new blogging friendships and fortifies old blogging friendships. Every time I promote Donna Merrill or Alonzo Pichardo, we bond more deeply. Easy way to keep friendships strong and to grow your blog traffic exponentially.

You Will Run out of Time Solo But You Never Run out of Friends

Eventually, I ran out of time each day trying to do it all by myself. No human is super human. No human can be in a billion places at once, by their own steam.

But you never run out of friends if you are generous. During a reasonable lifetime, no blogger will befriend all 7 billion humans. You will however keep meeting friends every day if you drive traffic to other blogs every day.

As more folks befriend you, more folks promote you. What an easy way to increase traffic to your blog. Your ever expanding friend network does much of the legwork for you and also drives traffic to your blog:

  • when you sleep
  • when you travel
  • when you spend time offline with family and friends

Sounds sweet, right?

Give freely.

Drive traffic to your blog easily.

  •  
  •  
  •  
  •  
  •  
Continue Reading










Trending