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Why Do Bloggers Need to Learn About Conversion Rate Optimization?

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Why Do Bloggers Need to Learn About Conversion Rate Optimization?

If you want to profit from your blog, you need more than just great content. You need to understand the needs of your audience to provide a relevant, meaningful, and memorable experience. However, you can only speculate what they want and need, since you don’t know what runs in the minds of your audience.

To fully comprehend what you need to know from your target market, you need to optimize your site and content for the purpose of converting them into subscribers or buyers.

What is conversion rate optimization?

Why Do Bloggers Need to Learn About Conversion Rate Optimization?

Conversion Rate Optimization or CROis the process of making adjustment decisions guided by analytics. Bear in mind that the profitability of any site boils down to several key performance indicators – from user engagement rate to bounce rate.

When it comes to CRO, the most important metric to watch is your site’s conversion rate, which determines how many of your visitors turn into subscribers or paying customers.

That being said, CRO is a trial and error process that takes time due to data-crunching and implementation. Most businesses don’t convert well the first time, which is why they need to manipulate the variables in your site or blog with the intention of improving its performance.

For providing an example of how crucial CRO is, Moz was able to generate $1 million worth of sales by analyzing their business and design to provide a better landing page for their digital services. They reconstructed the page by making it more in-depth, thus providing a more comprehensive information about what they can do. In turn, readers will understand the value of their services, which led them to purchase and subscribe to it.

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Should you do CRO as a blogger?

You might be wondering how a blogger like you who’s not selling anything online will benefit from CRO. If that’s the case, there are other ways that you can benefit from CRO is you are a blogger:

  • Better visitor retention– By optimizing your site pages for your visitors, you give them a reason to stay on your site and read your content, if not flip to your other blog posts. As a result, you increase your online reputation by proving your audience with a valuable site that provides answers to their needs.
  • Increased email subscribers– Since building an email list is a great way to drive sustainable traffic to your blog; you want to improve how you acquire subscribers to your list. CRO lets you delve into the factors that are causing your visitors to not sign up to your site so you can refine your process and provide them with a more seamless experience in subscribing to your blog.
  • Better interaction with your pages– Do you want people to comment on your posts or click on the big, red button on the page? Then you need to understand why your visitors are doing neither, along with other goals you have in mind for your blog so that you can engage with them on a meaningful level.

CRO digs deeper into other factors that affect conversion rate, including but not limited to page design, calls-to-action (CTAs), and overall site performance. With an assortment of analytics and optimization tools, these factors are rigorously monitored and improved to attain the maximum conversion rate potential of your site. You can learn more about these methods in this great split testing and optimization resource guide.

Tools to Use

tools to use

Regardless if you own an affiliate site, online store, or niche blog, you need CRO in your long-term strategy to reap the full benefits of your hard work. Below are the tools you need to get the job done:

1. Landing Page Builders

Today, you don’t need to be a top-notch web developer to create brilliant landing pages that generate conversions. All you need is the right idea and a handful of landing page plugins that let you build them from scratch.

Most modern landing page builders offer drag-and-drop editors that anyone can use. They also have varying support for custom code, which will enable DIY bloggers to craft a truly standout site.

2. A/B Testing Tools

With A/B testing, you can monitor two or more versions of your pages simultaneously. This significantly reduces the amount of time it takes to determine the best possible layout for maximum conversions.

Kissmetrics is, by far, the most popular CRO platform that makes it easy to launch split testing campaigns. It also comes equipped with other features such as automation, in-depth analytics, and integrations with external services you may already be using.

3. Heat Map Tracking Tools

A landing page consists of several components such as images, CTA buttons, and written copy. With virtually infinite combinations to consider, CRO is easily one of the most time-consuming tasks you must face if you run a blog.

Fortunately, you can leverage a heat map tool like Hotjar to skip the number crunching and visually analyze how the audience interacts with every page. It works by tracking elements on your site that get the most attention, as well as the “cold spots” that the audience tends to ignore.

4. Social Proof Tools

Statistics show that 92% of online consumers trust recommendations from their social circles. With social proof, you can leverage the trust instilled in the social community by your audience to raise their confidence in your brand.

Yotpo is a tool that lets you take advantage of customer reviews to foster trust and boost conversions. Its key feature is the Mail After Purchase or MAP, which sends a convenient review and star rating form to verified buyers. Reviews can then be aggregated to your landing pages for visibility.

5. Website Speed Tester

A sluggish site can seriously hurt the user experience factor and consequently result in a higher bounce rate. Fortunately, your website’s loading speed can be improved rather quickly with the help of PageSpeed Insights. After scanning and analyzing your site, it provides you with actionable recommendations based on underlying issues detected.

Conclusion

A comprehensive CRO strategy requires you to focus on every detail on your site that impacts user experience. The tools above not only help you measure these factors, but they also pack the functionality needed for you to determine the appropriate actions.

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Christopher Jan Benitez is a freelance writer for hire who provides actionable and useful web content to small businesses and startups. In his spare time, he religiously watches professional wrestling and finds solace in listening to '80s speed metal.

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1 Uncomfortable But Necessary Step to Making More Money through Your Blog

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10 years ago I relied on 1 prospering stream.

Today I rely on no income streams.

I figured out; helping people for free and being detached about 5 to 10 to 15 income streams helped me make more money through my blog.

Making this journey from attachment to one stream, to detachment from many streams, felt incredibly uncomfortable. I felt terrified to gradually release different income streams on the journey too. I loved freelance writing. Made some nice coin through the income channel. But intuitively, I knew I had to let it go to move toward eBooks, courses and a 100% passive income model because going passive helps me focus exclusively on creating content and earning money around the clock as I traveled the globe.

Heck yeah I enjoyed trading time for money many years ago because doing so felt comfortable and familiar. Heck yeah I feared trusting that my passive income would grow if I added many passive streams to my blogging portfolio and if I focused on creating content.

But here I am. Living in Thailand for months.

The Step

Eventually, to make more money through your blog, you need to add a passive or semi-passive income model and get incredibly busy helping people for free, because few folks on earth charge $50,000 or more per hour. I have no idea about Tony Robbin’s hourly coaching rates. But I know he ain’t charging only $1000 per hour. He is the most famous coach on earth. He coaches former presidents and the best athletes on earth. Outside of being the most famous or most skilled human on earth in your niche, you WILL hit an earnings ceiling trading time for money solely via an active income model.

But if you add 1, 2 then 10 passive income elements to your blog, earnings potential has no ceiling. Someone can buy my blogging course in the next hour. $350. 10 people can buy my eBooks, priced at about 4 smackers. Someone may advertise on my blog. Another blogger buys 3 of my audio books. All buys occur while I write this post or perhaps fall within a window where I write 3 posts for my blog.

Passive income can increase exponentially through as many channels as you open, at any time, from all over the globe.

Photo break; me by the roof top pool here in Chiang Mai, Thailand.

Owners do not trade time for money. Owners invest money and energy, and build a fortune passively. Why? Owners know passive income potential has no limits, with exponential growth over time. Every one of the top 1,000 wealthiest people on earth worked for FREE for many years to set up passive income that made them the wealthiest people on earth. Although some of these icons may make coin through sky high hourly consulting rates, the billions of their net worth flowed in passively, due to their free service, free help and generous value shared.

Leave the employee mindset of trading time for money behind.

Embrace the owner mindset of opening 1, 2 or 15 passive income streams. Give 99% of your time and energy to creating helpful content and building bonds with top bloggers like Kulwant Nagi. He teaches you how to make money blogging through passive income models and is a fabulous dude too. Follow him.

Feel free to keep an active income model open. Coaching, freelance writing or consulting can be lucrative streams, for sure. But every hour you spend trading time for money, I am creating free content that expands my reach and helps me earn money through 15 passive income streams.

I learned from the great Bob Proctor that multiple sources of passive income can help you live a life of freedom. Years ago, Bob had already opened and earned through 220 passive income streams. No; that is not a typo.

Are you trading time for money, solely?

You better open passive streams and get busy helping people for free.

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Law Blogging Trends For 2019 – What’s In And What’s Out

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One of the challenges of maintaining a blog for your law firm is that, while your legal specialty may not undergo significant change, you have to keep developing new content to stay relevant to your audience – and you need to stay on brand. This can be a tough balance to strike, but by keeping up with trends, you can create powerful content that drives readership and increases conversion. Here’s what to expect, and what you need to bring, to the law blogging community in 2019.

In: An Emphasis On Authority

One of the reasons that developing a clear niche has always been important to the law blogging community is that it helps you demonstrate your expertise in that area. In 2019, though, it won’t be enough to demonstrate that authority to your readers; you also need to build authority from a technical perspective – think “domain authority.” Domain authority (DA) is an SEO metric, and it’s at the heart of whether your site attracts traffic.

To boost your DA ranking, you’ll need to ensure your blog is well-equipped from a technical SEO perspective, which means that it has clear navigation, a sitemap, and is easily crawlable by search engines, as well as that it has linkable content. Linkable content will attract the attention of other websites and help you build backlinks, as well as providing readers with added value through quality content. That might mean writing ‘Top 10’ lists or using other popular formats, injecting humor into your writing, or creating your own resource guides. The goal is to keep your audience engaged and participate in an ongoing conversation, not just to churn out content.

Out: Vague Branding

There are a lot of law blogs on the web, and the majority are associated with a specific firm or topic, which gives them clear boundaries and an obvious audience and purpose. One blog that closed shop at the end of 2018, though, “Concurring Opinions,” was widely read despite its lack of affiliation, at least until recently. According to one of the core members, Gerard Magliocca, the blog saw a serious drop off in readership as venues for sharing ideas evolved. In Magliocca’s view, the law professor blog format “only really works if there is a kind of brand identity.” That means this is a critical moment to clarify your brand’s position.

From your logo to your blog niche, it’s vital that your blog serves a clear purpose. Readers should be able to recognize who you are, what your focus is, and even your writing style after going through a few posts. As an added benefit, the more firmly you establish your brand, the more likely it is that you’ll be able to drive traffic from a wide variety of sources. Brand recognition is key to increasing referral traffic and creating conversations across the internet.

In: Increased Creativity

In order to keep the content flowing, legal blogs, especially those that have been around for a while, need to shift away from older content strategies and start thinking outside the box. That means reading blogs outside the field to get inspired and using the skills that make you a great lawyer in the first place. After all, being a lawyer demands complex, abstract thought and the ability to solve problems in new, creative ways. It’s how you argue cases, and it will make your blogs more interesting and fun to read.

Of course, that doesn’t mean it’s time to start posting memes on your legal blog; they might be a bridge too far. On the other hand, don’t be afraid to engage with popular culture, sharing commentary and analysis. Those topics can bring in readership that wouldn’t otherwise engage with a law blog, with potentially fruitful results. This is also a good way to remain focused on your blog’s topic without becoming repetitive or dull.

Out: The (Too) Long Form

One of the most common trends across all industries is that more people are accessing websites, including blogs, on mobile devices, and that means they’re reading on smaller screens. Writers need to be conscious of this fact and make sure that their posts are accessible in this way. That means covering all of your bases in terms of what Google looks for as part of the mobile-first indexing process, but also trimming your posts.

The fact is, no one wants to read 1500 words on their phone, and if readers aren’t making it to the end of your post and your call to action, you’re not getting the most out of your blog. You need to hit a happy medium in terms of providing sufficient information while also keeping your content brief. Google also prioritizes brevity over length, so you’ll be doing yourself a favor in more ways than one.

Your law firm’s blog is an important tool for building your business, but it’s important to keep up with changing trends. Luckily, with these tips under your belt, your blog posts will draw a growing audience, driving leads and growing your client base. One feeds the other in a powerful relationship.

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Are You Plagued with Blogging Doubts?

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I just read this email:

“I found out about you via Famous Bloggers. After reading parts of your website and browsing through your book list I wanted to ask you something.

I have an ebook on my website, and another in the making. I was wondering if your ebook “How to Write and Publish an eBook in 24 Hours” provides clear instructions on how to set up my Kindle account, and start selling there?

Also, I see that you have A LOT (121 ebooks I believe), and many of them are “short” 30-page ebooks. I understand this is relative, but I was wondering if this brings revenue, or is this a failed attempt?

I appreciate your time!”

I appreciate the email. Awesome.

I deeply respect any blogger who wants to succeed and reaches out to established pro bloggers. Brilliant.

By the way; you can click this link to buy the eBook he mentioned:

How to Write and Publish an eBook in 24 Hours

OK; now on to the doubt.

I totally respect bloggers fearing stuff. I too have fears. I used to have many fears. But if you are so crippled by fear that you doubt spending 3 dollars and 99 cents to purchase an eBook published by a well know, trusted blogger, fearing that you are wasting 4 freaking bucks, and you email the established, pro blogger who carries a proven track record, you are light years away from being a successful blogger.

Why would I NOT include instructions for getting your eBook on Kindle and selling?!?! Come on dude!

You cannot succeed being burdened by fear. Cannot happen. Fear drags you down. Doubt weighs you down. Imagine if the rocking but doubtful blogger bought my eBook 2 days ago, read the eBook, followed my advice and put the eBook into action? He’d already have written and published a successful eBook instead of sending me an email! See how fear-doubt cripples you, holds you back and ensures your failure?

Fear is your traitor. Fear makes you do silly stuff. Fear makes you do stuff you do not want to do. Fear makes you move in the opposite direction of success.

Highly successful, respected blogger and pancake aficionado Alonzo Pichardo is clear, confident and focused. He routinely advises people to trust in the process and NOT to panic. The individual who emailed me felt to me like he lived in a frenzied, worried, panicked state. I feel for him. But I also knew that a 4 word response alerting him that the eBook is good money was the way to go. Alonzo and I stress; we know what we are freaking talking about guys. Questioning our advice when you are:

  • failing
  • struggling
  • new

to blogging or prospering online is absurd.

Guys; you cannot move toward success being burdened by the illusion of fear. You cannot become a successful blogger if you are dragged down by doubt. You cannot live your blogging dreams if you are anchored down by panic.

Solution

Feel your fears. Release your fears. Dive into this uncomfortable but necessary process to lay the foundation for being a successful blogger.

My blogging email buddy should buy my eBook immediately, read the eBook and put the advice into action. He fears spending 4 bucks; you will need to invest thousands of dollars between your blogging education, domain and hosting and theme, to succeed. You Need To get over your fear of spending 4 bucks.

Next step: read the content. Get over your fear-doubt that the content does not work. The content works. Always does, for bloggers willing to follow 10 years of blogging experience, aka, me.

Next step; put the eBook into action. Get over fear-doubt of putting proven ideas into action to become a successful blogger.

I feel like I should bill him for my consulting services after writing this post 🙂

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