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Why Do Bloggers Need to Learn About Conversion Rate Optimization?

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Why Do Bloggers Need to Learn About Conversion Rate Optimization?

If you want to profit from your blog, you need more than just great content. You need to understand the needs of your audience to provide a relevant, meaningful, and memorable experience. However, you can only speculate what they want and need, since you don’t know what runs in the minds of your audience.

To fully comprehend what you need to know from your target market, you need to optimize your site and content for the purpose of converting them into subscribers or buyers.

What is conversion rate optimization?

Why Do Bloggers Need to Learn About Conversion Rate Optimization?

Conversion Rate Optimization or CROis the process of making adjustment decisions guided by analytics. Bear in mind that the profitability of any site boils down to several key performance indicators – from user engagement rate to bounce rate.

When it comes to CRO, the most important metric to watch is your site’s conversion rate, which determines how many of your visitors turn into subscribers or paying customers.

That being said, CRO is a trial and error process that takes time due to data-crunching and implementation. Most businesses don’t convert well the first time, which is why they need to manipulate the variables in your site or blog with the intention of improving its performance.

For providing an example of how crucial CRO is, Moz was able to generate $1 million worth of sales by analyzing their business and design to provide a better landing page for their digital services. They reconstructed the page by making it more in-depth, thus providing a more comprehensive information about what they can do. In turn, readers will understand the value of their services, which led them to purchase and subscribe to it.

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Should you do CRO as a blogger?

You might be wondering how a blogger like you who’s not selling anything online will benefit from CRO. If that’s the case, there are other ways that you can benefit from CRO is you are a blogger:

  • Better visitor retention– By optimizing your site pages for your visitors, you give them a reason to stay on your site and read your content, if not flip to your other blog posts. As a result, you increase your online reputation by proving your audience with a valuable site that provides answers to their needs.
  • Increased email subscribers– Since building an email list is a great way to drive sustainable traffic to your blog; you want to improve how you acquire subscribers to your list. CRO lets you delve into the factors that are causing your visitors to not sign up to your site so you can refine your process and provide them with a more seamless experience in subscribing to your blog.
  • Better interaction with your pages– Do you want people to comment on your posts or click on the big, red button on the page? Then you need to understand why your visitors are doing neither, along with other goals you have in mind for your blog so that you can engage with them on a meaningful level.

CRO digs deeper into other factors that affect conversion rate, including but not limited to page design, calls-to-action (CTAs), and overall site performance. With an assortment of analytics and optimization tools, these factors are rigorously monitored and improved to attain the maximum conversion rate potential of your site. You can learn more about these methods in this great split testing and optimization resource guide.

Tools to Use

tools to use

Regardless if you own an affiliate site, online store, or niche blog, you need CRO in your long-term strategy to reap the full benefits of your hard work. Below are the tools you need to get the job done:

1. Landing Page Builders

Today, you don’t need to be a top-notch web developer to create brilliant landing pages that generate conversions. All you need is the right idea and a handful of landing page plugins that let you build them from scratch.

Most modern landing page builders offer drag-and-drop editors that anyone can use. They also have varying support for custom code, which will enable DIY bloggers to craft a truly standout site.

2. A/B Testing Tools

With A/B testing, you can monitor two or more versions of your pages simultaneously. This significantly reduces the amount of time it takes to determine the best possible layout for maximum conversions.

Kissmetrics is, by far, the most popular CRO platform that makes it easy to launch split testing campaigns. It also comes equipped with other features such as automation, in-depth analytics, and integrations with external services you may already be using.

3. Heat Map Tracking Tools

A landing page consists of several components such as images, CTA buttons, and written copy. With virtually infinite combinations to consider, CRO is easily one of the most time-consuming tasks you must face if you run a blog.

Fortunately, you can leverage a heat map tool like Hotjar to skip the number crunching and visually analyze how the audience interacts with every page. It works by tracking elements on your site that get the most attention, as well as the “cold spots” that the audience tends to ignore.

4. Social Proof Tools

Statistics show that 92% of online consumers trust recommendations from their social circles. With social proof, you can leverage the trust instilled in the social community by your audience to raise their confidence in your brand.

Yotpo is a tool that lets you take advantage of customer reviews to foster trust and boost conversions. Its key feature is the Mail After Purchase or MAP, which sends a convenient review and star rating form to verified buyers. Reviews can then be aggregated to your landing pages for visibility.

5. Website Speed Tester

A sluggish site can seriously hurt the user experience factor and consequently result in a higher bounce rate. Fortunately, your website’s loading speed can be improved rather quickly with the help of PageSpeed Insights. After scanning and analyzing your site, it provides you with actionable recommendations based on underlying issues detected.

Conclusion

A comprehensive CRO strategy requires you to focus on every detail on your site that impacts user experience. The tools above not only help you measure these factors, but they also pack the functionality needed for you to determine the appropriate actions.

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Christopher Jan Benitez is a freelance writer for hire who provides actionable and useful web content to small businesses and startups. In his spare time, he religiously watches professional wrestling and finds solace in listening to '80s speed metal.

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Blogging

How Can You Start Blogging for Free?

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Impossible.

Blogging requires:

  • financial investment; domain and hosting at a minimum
  • time investment
  • energy investment

Blogging is a skill. You invest money to begin developing the skill effectively. Add time and energy through your blogging work and you lay the foundation for a successful blogging career.

You cannot start blogging for free because without financial investment you are not really blogging.

Imagine starting a blog on a free platform.

How can you ever impress people if you fear investing $7 a month on hosting and $14 on a domain?

People see the free platform, believe you to be an amateur, you lose your credibility as potential readers do not trust you, and folks exit your blog.

Investing Money to Make Money

Observe my blog:

Blogging From Paradise

I invested thousands of dollars in my blog over the years and made a lot more money than thousands of dollars.

I bought my domain and hosting 10 years ago as an investment in freedom and greater profits.

Fast forward a decade; I have circled the globe for 8 years, living in places like Fiji, Bali and Costa Rica. The thousands of dollars I invested allowed me to:

  • gain reader trust
  • convey a professional brand image
  • be seen as one of the top bloggers on earth
  • increase blog traffic
  • increase eBook sales, course sales and audio book sales
  • be featured on world famous sites
  • move higher in blogging circles

Imagine if I began blogging for free. Would Fox News want to interview a blogger using a free blogging platform? No. Of course Fox News seeks out renowned leaders and every blogging leader invests money in blogging to do blogging right.

Free Platforms Look Cheap and Unprofessional

Free blogging platforms look terrible.

Can you ever gain reader trust if your blog looks terrible?

Observe the long, wordy, non-branded domain name, including the free hosting company. Imagine if cnn.com was cnn.blogspot.com? Would you trust CNN if the corporation used a free blogging platform? No.

This is from my trip to Turkey.

Imagine if espn.com was espn.typepad.com. Would you trust the content? No.

Even if you intend to never profit through your blog you better buy your domain and hosting because few if any readers trust bloggers on free platforms.

How to Begin a Blog the Right Way

Invest money in:

Invest money in your success.

Begin blogging the right way to cut years off of:

  • your learning curve
  • your success curve

Money circulates; invest money today and it flows back to you multiplied exponentially.

Losing or spending money is impossible in a Universe of abundance.

Develop this prosperity consciousness to begin blogging from an abundant, successful, positive energy.

Develop a Money Consciousness to Make Money with Your Blog

The old saying goes; it takes money to make money.

I take it one step further; it takes a money consciousness to make money.

A high number of bloggers invest money in their blog but struggle to make money. Said bloggers believe they spent or lost money on their blog, which is not true.

Develop a money consciousness.  It takes a money consciousness to make money with your blog, meaning you need believe money circulates, as you release money and it returns to you multiplied in awesome fashion.

I discovered 2 unknown, unexpected income streams recently, both online. Why? I circulate money. I see any investment in my blog, in bills or in anything, flowing back to me multiplied.

Develop this positive, abundant mindset.

Invest money in your blog from day 1.

Begin blogging the right way.

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Blogging

How to Build Brand Authenticity Using Customer Generated Content

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Creating quality content is the best thing someone can ever do for their company. When done right, it generates a lot of traffic towards the website thus giving a high likelihood of converting the followers into leads. Unfortunately, quality content is expensive and can use up a lot of money, time, and very exhaustive.

Fortunately for us, there is another way to get quality content without having to go through all this hustle. When you make use of this strategy, it will turn out to be more powerful and accurate than other cumbersome methods. This solution is known as User Generated Content (UGC) since it is one of the simplest way to get results without getting tired.

What is the significance of UGC?

The moment you make use of content generated by customers, you automatically create trust with other customers. This is because more than 80% of consumers find content generated by their fellow customers to be convincing and true than what the brands can write about themselves. The assumption is that no one will ever write negatives about themselves unless third parties take over.

UGC is the most authentic type of content as 98% of it is true since customers have no interests in the customers creating profits. If something is bad, they will write it as it is. The reverse is also true. It is therefore recommendable to spend more time curating on the content written by consumers rather than the company itself. You can also use a tool like keyword.com to better create content for your audience and to also rank higher in Google for multiple keywords and search phrases.

The other advantage of UGC is the ability to track all the conversations and mentions. This mostly helps by finding out what the customers think about your services and products. In case of any problem, you can address the same issue. You are allowed to comment on the same wall towards their plights.

The other advantage is to help a company in saving time meant to write content. This time can be allocated to other issues that help in accumulating profits for the business.

Ways to Build an Effective UCG Marketing Strategy

1 – Choose your platform wisely

You do not just create a CGC in any area. The first thing is to ensure that you have a good number of active followers in online platforms. In addition to this, remember that each platform works differently; Facebook users are known for sharing content whereas Instagram is more of visuals. When you ask people for content, remember to be specific with what you want since a lot of us are ready to talk about anything we wish.

2 – Collect independent customer reviews

Customers’ reviews are very vital to any business as they act as personal recommendations to other people who are yet to try your brand. In fact, a lot of people prefer to read a number of reviews before making a conclusion on whether to buy or not. If someone comes across two or more negative comments, a good number will pull away from your page. Remember that savvy customers will always spot fake reviews hence the more reason to stick to authentic customers. The only way to win their hearts is by offering what you promised in the first place.

3 – Offer rewards

There is nothing as encouraging as being rewarded for doing something. Offering rewards attracts a lot of people towards your page as everyone is eager to get something. Don’t try too hard by getting expensive gifts. You can promise that a winner will have their tweets retweeted or you feature their article or business on your page. Not only will they feel happy that they are part of your success but will also attract new users to subscribe.

Neil Patel is often preaching about the process of offering rewards and getting users to submit an email address on your site — which you can then follow up with afterwards. You can read more on Neil and his most recent resources in this article from webdesignteam.com.

4 – Support a charity event

You need to remind your customers that your brand is not after making profits but rather in helping the community in different events such as acts of charity. Let people know that you have a greater vision for them too.

Online platforms can either break or boost your business. This is because a lot of people have turned to recommendation on social media by strangers or friends. If you want better reviews, ensure that your products are quality and services are up to standard.

User Generation Content is the Way to Go!

With more than a billion active websites and blogs on the internet today, content overload is happening daily. The same is true for brands and bloggers that are struggling to create original content on their own.

The better option is to build a platform or content creation and marketing plan that relies on content being created from other users. After all, how much content has Facebook or Instagram ever made… and look at how huge and massive their brands are!

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Blogging

Be Careful Who You Ask for Blogging Advice

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I retired to a life of travel through blogging.

Do you want to travel the world through blogging?

Invest in my blogging eBook.

My eBook lays out simple, step by step tips to follow for you to travel the world through blogging.

I know how to do it. I teach you how to do it. Easy. Simple. Smart, too; you ask a blogger who lives their dreams for blogging advice on how to live your dreams.

Imagine if you asked people from a blogging tips themed Facebook Group about how to travel the world through blogging? Who are these people? Do these bloggers know specifically how to retire to a life of travel through blogging? Have these bloggers written eBooks and created courses on the topic? Have they lived their dreams?

What ensures said bloggers offer good advice?

Do many of these bloggers offer terrible advice?

Are many of these bloggers experienced, skilled, knowledgeable bloggers, being tops in their niche, like me?

Most bloggers mean well. Some bloggers offer solid advice.

But many bloggers offer terrible advice to struggling new bloggers who follow terrible advice and all of them struggle horribly, following bad advice from bloggers who only know how to fail, versus knowing how to succeed.

Be careful who you trust.

How to Get the Best Blogging Advice on Earth

Follow the top blogging tips bloggers.

Invest money in their courses.

Hire them to coach you.

The best blogging advice on earth flows through premium blogging products and services created by the top bloggers on earth.

100% of the time, following this advice leads to success. Fool proof way to get only good advice because pros teach folks how to be pros.

The only reason why you’d get bad blogging advice is if you follow anybody other than the top blogging tips bloggers on earth.

Beware Free Advice Because it is Often Cheap

Free advice sites like Quora and Facebook Groups require no vetting.

Any blogger can offer terrible advice.

This was from my trip to Fiji.

Beware trusting advice from these spots; well-meaning bloggers often guarantee your struggles by offering failing, inexperienced, terrible advice.

Vet Bloggers Who Offer Advice

Gaurav Kumar offered excellent advice via a comment responding to my live Facebook Broadcast.

If you wanted to vet his advice, checking his Facebook profile and clicking on his eAskme blog link immediately proves he is a top blogger who offers sensational advice for succeeding.

Following blogs, investing in eBooks and hiring bloggers by scanning their blogs is the easiest way to:

  • vet advice
  • trust advice
  • get awesome advice
  • accelerate your blogging success

Research bloggers who offer advice on free forums. Some genuinely offer success-promoting advice through their blogs. Trust said bloggers.

If you click through to see no blog, or a blog hosted on a free platform, or thin, weak content, beware these red flags.

Follow advice only from top bloggers who put their advice in action and succeed from an abundant, generous, calm, confident vibe.

Go to the Top

Follow only the top blogging tips bloggers on earth to get the best blogging tips and to accelerate your blogging success.

Matthew Loomis at Build Your Own Blog offers success-promoting advice. Follow him. Hire him. Succeed.

Why spend hours asking for advice from folks who may or may not have any idea what they are talking about?

Go to the top.

Google popular search terms, vet guest posters on Blogging Tips, follow the best, get the best advice on earth, use the advice, succeed.

Blogging gets easier and easier when you only follow the top bloggers on earth and invest in their premium offerings because getting the best advice from the best bloggers positions you to be the best.

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