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How Bloggers can Leverage Marketing Automation for Increased Traffic

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How Bloggers can Leverage Marketing Automation for Increased Traffic

Marketing automation is the process enabling site owners to launch and implement their marketing campaigns on autopilot.

Through a marketing automation platform, they can only set up triggers that will send emails to your subscribers or perform a particular task available in the system. The goal of marketing automation is to put all your common marketing tasks on auto-pilot so you can focus on growing your business based on the results you will accrue from the platform.

Now, as bloggers, how do you think you’ll benefit from using a marketing automation?

How Bloggers can Leverage Marketing Automation for Increased Traffic

You should be aware that there’s more to blogging than just writing and communicating your message to your audience. You also need to learn a little bit of everything about marketing to reach a broader audience. Tactics, like building an email list and sharing your content on social media, are important so you can disseminate your content on a variety of online channels and increase your traffic in the process.

However, you should also know that all these tasks take away your time from writing content on your blog, which is your top priority as a blogger. As much as you want your blog to succeed by driving more traffic to it by implementing your marketing strategy, you still need to produce content on a consistent basis.

Therefore, this is precisely why you need help from marketing automation. Since you can’t and don’t have to do everything by yourself on your blog, you will need a platform to help you out on certain tasks so you can focus on things that matter to you as a blogger. Over time, you can refine your marketing campaigns you have set up using the automation platform by measuring the results.

As a blogger who’s new to marketing automation, below are ways on how you can leverage automation so you can enjoy more readers to your blog and build a loyal audience.

Grow your email list faster

Email marketing is one of the best ways to generate leads for your online business and convert them into customers. In the context of blogging, you can use email marketing to develop a community of fervent readers who will consume anything you create on your blog.

To do this, you need to get them to join your mailing list first. You will need an email marketing platform and possibly a lead capturing form to help you boost subscription. Regarding the former, you can use a tool like Moosend to help you collect and nurture your list (more on that later).

Beacon

For enticing visitors to sign up to your list, you need to opt-in bribe (cheat sheet, ebook, guide) that people will receive once they subscribe. You can turn your blog posts into an e-book that you can use as a bribe by using a tool like Beacon, so you don’t have to spend time building one from scratch.

optinmonster

Also, putting your opt-in form on your sidebar or footer is not enough to draw attention to them. You may need to use an attention-grabbing signup form to compel visitors to subscribers. A tool like OptinMonster will help you build a beautiful opt-in form that visitors can’t miss in a matter of minutes.

Applying this automation strategy on your blog increases signups to your email list without doing any lifting for your blog. You can review how your setup your lead capture by checking performance and tweak the settings as you see fit.

Nurture your leads

Once you have subscribers to your list, now the tricky part starts. Since being part of your email list goes to show that they are interested in learning about and hearing more from you, you need to develop a way to actually bring them down your sales funnel so they can become rabid followers of your brand, if not clients.

To do this, you need to create triggers from your marketing automation platform to send out automated emails to your subscribers.

moosend automation

In Moosend, you can send automated emails to new subscribers or a custom field date. You can also set the platform to send an email if somebody opens your email campaign and whether or not they clicked the link in your mail.

Below are examples of triggered emails that you as a blogger can send to your subscribers:

  • Welcome email– When a new subscriber joins your email list, you can send them a customized welcome email that contains your best blogs posts, so they get to read more of your good stuff.
  • Birthday email-If your subscriber entered his birth date, you could set the platform to greet celebrants on their special occasion. Normally, businesses send out discount coupons to subscribers celebrating their birthdays. As an alternative for bloggers, you can send them an exclusive content instead since you’re probably not in the business of selling anything.
  • Old posts email– If you want to drive more traffic to your evergreen content, you can send a campaign email to your subscribers. This way, you provide them with useful content that stands the test of time, thus strengthening the perception they have towards your brand.

Ultimately, launching lead nurturing campaigns allows you to create an actual relationship with people outside of being just subscribers to your mailing list.

Auto-publish latest content on social media

Broadcasting your latest posts on social media is an effective way to get the attention of your target audience, so they’ll visit your blog. However, promoting your post is a time-consuming process, perhaps even longer than writing your blog post.

In fact, to generate positive results from promoting your content, you need to apply the Pareto Principle of 80/20. For example, if it took you an hour to write your post (which is 20%), you need to spend four hours promoting your posts (80%). Some people may not have the patience to promote their posts for that long, which is why they need to rely on marketing automation to do the work for them.

buffer

Using a tool like Buffer, you can simply schedule your latest posts to be shared on social media so you don’t have to log in each of them so that you can post them one by one. You can even schedule posts about your posts months from now, so you don’t have to worry about promoting your posts again manually later on.

How about you – how do you leverage marketing automation to grow your blog and increase its traffic? Share your thoughts by commenting below!

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Christopher Jan Benitez is a freelance writer for hire who provides actionable and useful web content to small businesses and startups. In his spare time, he religiously watches professional wrestling and finds solace in listening to '80s speed metal.

Blogging

Are You Chasing the Flavor of the Month?

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My first fundamental of successful blogging focuses you on being present.

All of our power resides in the moment.

None of our power resides in the future or past because neither exists.

Time is illusion.

Only Now is real.

Look at that brilliant featured image. I snapped it from the front porch during our trip to Fiji. Sweet things happen when you are in the moment, focusing all power on the present.

This marks my 796th blog post on Blogging Tips. I feel grateful to Zac for the opportunity to serve you. Plus I feel grateful for all success that flowed to me through these guest posts.

How in the heck did I write and publish nearly 800 guest posts on one blog?

I am in the moment, mostly. I am present. Plus I never, never, ever chase the flavor of the month.

Bruce Lee and Blogging

Alonzo Pichardo and I often chatted about being patient, persistent and present during the Online Success Chats Podcast.

Being patient, persistent and present helps you tap into immense powers, including the power of being creative *and* prolific. See my 800 blog posts on Blogging Tips as evidence of such power. Toss in my 2,008 articles (between posts and pages) on Blogging From Paradise and you understand: focusing on one core task, or core purpose, in the present, leads to amazing things.

Bruce Lee spoke of fearing not the man who practiced 10,000 kicks once, but he did fear the man who practiced one kick 10,000 times. He embodied this mindset in his genius, Renaissance Man type ways.

Lee’s wisdom and physical prowess are both timeless because he understood and lived this great truth: do 1 thing so frequently, with a focused energy, being in the moment, that you do it incredibly well. He understood the truth of how I live my life: where your attention and energy goes, grows.

The Flavor of the Month

Most bloggers struggle because they practice 10,000 kicks once, chasing hot niches, running after trends, and choosing to blog today, and podcast tomorrow, because everybody runs a podcast these days. Wait a second; live video reigns supreme? Time to become a live video expert. Meanwhile, as you jump from niche to niche, and from blogging to podcasting to live videos, I just wrote and published 800 posts on Blogging Tips alone. Plus I wrote and published 1,000 more guest posts on other blogs.

While most bloggers chase hot trends, profitable niches and the latest game changing opportunity, guys like Alonzo and I thrive by doing one thing alone so we do it incredibly well.

Success is yours, but success is not an overnight or week-long endeavor.

Stop chasing hot niches. Visualize your dreams in detail. Focus on your blogging wins. Invest in coaching and courses from top bloggers. Surround yourself with positive vibes and positive people.

Write, publish and connect with top bloggers by helping top bloggers.

Success Finds Specialists

I took a nap this afternoon. A calm, peaceful breeze kisses my face right now as I write and enjoy the day.

Imagine if you could work from home every day? Visualize that fun and freedom.

Sweet, right?

Specialists are the only folks who work from home full time. People who do 1 thing persistently, practicing this skill, so they become super skilled in a single, specialized niche.

I gave all of my professional energy to being a blogger for the past 10 years. I became really skilled at blogging because I never chased the flavor of the month.

Avoid program hopping, niche hopping and all forms of flavor-chasing.

Do one thing. Do it well.

Succeed.

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What Is the Incredibly Easiest Way to Drive Blog Traffic?

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Drive traffic to other blogs.

Give what you want.

Help people get what they want and people help you get what you want.

I have found this to be the easiest way to drive traffic to my blog because friends I made through cross-promotion promote me around the clock, 24-7, 365. Easy peasy.

I checked my Twitter a few moments ago. During the past 3 hours I noticed 11 mentions, engagements and retweets collectively. 3 hours, 11 engagements, more blog traffic.

I drive a heavy amount of traffic to my blog by driving a heavy amount of traffic to fellow bloggers who drive a heavy amount of traffic to Blogging From Paradise every day, all day long.

The more you give, the more you get.

The hardest way to drive blog traffic is to try to do it solo. Imagine publishing one post and hitting social share buttons. Even if I do a fine job writing the post, gaining traction solo is tough because successful bloggers know: 1000 is better than 1. 1000 blogging buddies promoting you 24-7, 365 beats you promoting yourself or you trying to write and publish 5 to 10 or more posts daily.

I used to publish 60 posts daily between 2 blogs. Short videos and short posts created the bulk of the content. I had a difficult time succeeding because you can only do so much solo. I published 60 posts in a cyber cave. Nobody listened to me because I did not listen to anybody. But making friends by driving traffic to other blogs made blogging easier and easier for me.

My blogging buddies – who appreciate me promoting them – freely:

  • link to me on their blogs
  • retweet my posts
  • share my posts on Facebook
  • share my posts on LinkedIn
  • send my blog posts to their email list

That my friends is a lot of traffic flowing to my blog easily, freely and exponentially.

Every time a blogging buddy promotes you to their tribe you gain exposure to one more large, targeted audience. Imagine when you gain exposure in front of 10, 50, 100 and 1,000 or more audiences daily? This is serious traffic! Plus it is easy traffic because your prime duties of reading posts and tapping social share buttons, or, linking to fellow bloggers on your blog, are quite easy.

How to Drive Traffic to other Blogs

I spent a fair chunk of today driving traffic to other blogs.

I promoted some of my blog posts linking to my blogging buddies. I also retweeted and Facebook shared posts from other bloggers.

Each share lays the foundation for new blogging friendships and fortifies old blogging friendships. Every time I promote Donna Merrill or Alonzo Pichardo, we bond more deeply. Easy way to keep friendships strong and to grow your blog traffic exponentially.

You Will Run out of Time Solo But You Never Run out of Friends

Eventually, I ran out of time each day trying to do it all by myself. No human is super human. No human can be in a billion places at once, by their own steam.

But you never run out of friends if you are generous. During a reasonable lifetime, no blogger will befriend all 7 billion humans. You will however keep meeting friends every day if you drive traffic to other blogs every day.

As more folks befriend you, more folks promote you. What an easy way to increase traffic to your blog. Your ever expanding friend network does much of the legwork for you and also drives traffic to your blog:

  • when you sleep
  • when you travel
  • when you spend time offline with family and friends

Sounds sweet, right?

Give freely.

Drive traffic to your blog easily.

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What Are 2 Powerful Qualities of Top Bloggers?

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John Chow and Bigfoot.

No correlation exists save this post. Although John is super tall. I met him in person during Affiliate Summit East.

Both JC and Bigfoot taught me 2 incredibly powerful qualities of top bloggers.

John taught me how to think abundantly.

Bigfoot taught me to be open-minded and to think for myself.

Think Abundantly

A while back I recall reading a post on John’s blog.

He explained how being an Amazon Associate creates a steady passive income stream.

For an example, he showed how linking to a product your audience finds useful – in the proper context – leads to blogging profits. At the time, I admired his strategy but could not get why you’d link to an affiliate product for a measly $2 commission. But of course, John thinks like, feels like and is a multi millionaire so he thinks of acquiring increasing wealth versus thinking of how little he makes on certain commissions.

$2 adds to the John Chow millions. Plus, even if JC began blogging yesterday, at zero, he thought like a millionaire well before becoming a millionaire, so he would have made his first $2 on his way to millions.

These days, I think, feel and act abundantly. I celebrate every penny I make online because where your attention and energy goes, grows. Top bloggers think abundantly. If you think, feel and act abundantly, at year’s end, the $2 commission per sale yields $500,to $1000, to $5000 per a single income stream because the more you celebrate money and feel rich, the more money you make.

Top bloggers think: money. Open 5, 10, 15 or more income streams. Seize every opportunity to prosper. $2, there, and 100 sales later, you made $200. Top bloggers think abundance – versus lack – and make money.

Be Open Minded and Think for Yourself

As you know, I love studying the creature Bigfoot.

Most humans are closed-minded and follow the herd, being lazy thinkers, and simply agreed with the herd; naturally, these folks believe Bigfoot is a myth.

A handful of YouTube videos of Bigfoot scientifically breakdown:

  • the size of these creatures: 7-10 foot tall, up to 5 feet wide, and 500-900 pounds
  • the physiology of these creatures; compliant gate, 90% knee flexion, absence of neck, hulking trap muscles, heavy brow ridge
  • the sounds these creatures make; clearly not within our current animal kingdom

If you are open-minded and think for yourself, you clearly see a huge, primate-type creature with some human-like qualities appears in these videos. Truth reveals itself to clear, deeper thinks.

But if you are closed-minded and agree with the herd, you become blind to the truth and see a guy in a suit, or hoax, in these handful of legit Sasquatch videos.

Like the small group of humans who know Sasquatch exist, top bloggers are both open-minded and do their own thinking. Successful bloggers open up to new strategies and new income streams. Plus these top folks never agree with the herd just because most people think a certain way; these pros think critically, for themselves.

I think incredibly deeply about blogging, and mindset, and see parallels no blogger on earth sees, save me. Why? I am open-minded and do my own thinking, for myself, never being swayed by the general public and its poisonous, limiting skepticism.

You almost have to be insane *not* to believe in Bigfoot after scientific video breakdowns and tens of thousands of credible eye-witnesses prove these encounters are with large primates, not humans in suits. Even a 300 pound, pro bodybuilder would look like a 5 year old trying to fit in his dad’s suit if he tried to wear a suit with dimensions for a 9 foot tall, 800 pound being.

In the same breath, you really need to be out there, if you are so closed-minded and agreeing with the poor masses, that you are blind to the truth of abundance around you, as a blogger.

Think abundance.

Open your mind.

Think for yourself.

Succeed.

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