Related blog posts and resources:
There are two types of bloggers in the world today: passion bloggers who treat their site as an online diary, and professional bloggers who aim to promote or monetize their hard work.
As a member of the latter group, know that you have a plethora of challenges and opportunities ahead that will determine your fate. This includes marketing your blog to attract more traffic from touchpoints like social media, display ads, and search engines.
Contrary to popular belief, you don’t need an SEO expert to make your site visible in search engines. This is particularly the case when it comes to the core on-page optimizations that improve user experience, site crawlability, and indexability. It may not get the job done without off-page SEO, but it will surely get the ball rolling.
Below are seven simple ways to get started with on-page SEO:
1. Modify Your Permalinks
The first thing you need to do before you even publish posts is to use an SEO-friendly permalink structure.
A rule of thumb is to make it memorable and readable not just to web crawlers, but to human users as well. This means you should avoid using symbols and lengthy words that will make permalinks too confusing, cluttered, and less shareable.
Joost De Valk of Yoast SEO recommends ending URLs with the shortened version of the post name. It’s also acceptable to use category names as long as they, too, are short and descriptive.
2. Plan Internal Links
To index web pages in search engine results pages or SERPs, search engines like Google use web crawlers that discover relevant content from post to post. You can accelerate this process by optimizing your site’s internal link structure and connecting contextually relevant pages.
For example, if you have a post about email marketing, consider linking to a separate roundup of the best email marketing automation tools.
Just remember to weave the link in as naturally as possible using an anchor text. Simply pasting the naked link within the post is disruptive and off-putting to meticulous readers.
3. Get Post Titles Right
The post title is one of the most important on-page SEO factors you need to optimize. Not only does it affect the keyword relevancy of content, but it also gives readers an idea of what to expect – thus, making pages more clickable when they appear on SERPs.
To make posts more SEO-friendly for crawlers, don’t forget to include your target keyword within the title. It’s also important to keep it below 65 characters to make sure the full title is displayed in search engines.
While not necessarily an SEO factor, you need to make your titles as compelling as possible to encourage more clicks from search results once it appears there. One of the best tools you can use for this is the CoSchedule Headline Analyzer. It provides an aggregate score for your headline based on different factors.
4. Speed Up Your Site
While it doesn’t directly affect your search engine rankings, page loading speed significantly impacts other engagement-related SEO metrics – including dwell time, bounce rate, and visitor loyalty.
Why? Because users hate a sluggish site, especially if they badly need answers to their problems fast. In fact, 40% of online users will probably abandon your site if it takes more than 3 seconds to load fully.
5. Optimize Your Images
Apart from compressing images for faster loading, you should also make them more SEO-friendly by modifying their title and alt text.
Similar to post titles, an image’s alt text must include your target keyword to show its relevance to web crawlers. Do this to at least one image per post but never too many times – unless you deliberately want to get flagged for keyword stuffing.
The image title, on the other hand, is mainly for the convenience of human readers. Preferably, it should still contain a derivation of your target keyword, but it must be succinct, useful, and relevant to the post’s topic.
As mentioned above, compressing the images you will feature on your blog is a must if you don’t want visitors to bounce away from your site.
6. Add Meta Descriptions
By default, search engines pull the first few sentences in your post for SERPs. Unfortunately, this doesn’t always make it readable or alluring for users.
For better click-throughs, add a brief meta description that explains what your post is about in 160 characters or less. If you use WordPress, the easiest way to do this is to use the Yoast SEO plugin.
7. Analyze Your Site
Finally, the key to successful SEO is to continue monitoring your site and the online search industry for changes.
After all, even the most seasoned SEO experts can’t rank a site overnight. Rather than following a preplanned blueprint and hoping for the best, you need to have an adaptive approach that evolves with time.
A great strategy is to integrate your site with platforms like Google Webmasters, which can provide holistic SEO monitoring to any site.
“Google Webmasters has lots of applications that provide great value,” says Paul Granger of Website Promoter UK. “Another fantastic and helpful tool that you can use with your SEO is Google Analytics.”
For beginners, Google Analytics may be too daunting for comfort. There are lots of options and features that you can play around with, which you can also get lost in. Not to mention, the data that you can unearth from that tool is endless. Therefore, you need to read this Moz guide to ease your way into using this tool.
For most new bloggers, SEO is a frontier that can push you to the limits. The only way to succeed is to take one step at a time – starting with strategies you can execute with the resources you currently have.
If you’re looking for on-page SEO tactics that you can do by yourself, without any additional investment, then the list above has got you covered.
4 Passive Blog Promotion Methods Nobody Thinks of
Most bloggers brainstorm ways to promote blog posts after publishing blog posts.
Related blog posts and resources:
This is active blog promotion.
Nobody thinks of passive blog promotion methods.
Doing a smash up job before promoting posts actively leads to passive promotion.
If you get clear and create a smart post, organic promotion takes off.
Before I even touch a social sharing button on Blogging From Paradise, any one of my blog posts get 5, 10 or 20 retweets organically, based on the blog post quality and nothing else.
Do a good job pre-promotion to reap the benefits of passive, organic blog promotion.
Plus you need to leverage to become a highly successful, professional blogger who enjoys an offline life, too.
1: Cover Only One Blog Topic
Covering only one blog topic makes you an expert.
People promote experts freely.
Readers join big dawg blogger lists and follow big dawg blogger feeds. Said readers freely promote top bloggers based on their expert status alone.
Being an expert requires you to blog on one topic. Build your authority in one niche. Be a known commodity. Enjoy organic, passive promotion through your expert status.
2: Write Inspired Blog Posts
People freely promote inspired blog posts.
My blog posts tend to get shared freely and easily because I uplift, inspire and influence my readers to succeed via all posts.
Creating something inspired, energizing and valuable every time you publish a post.
Allow the post to gain passive, organic promotional momentum.
Many of my posts generate organic promotion through:
- other blog features and mentions
- other blogger’s promoting said posts to their email lists
- other blogger’s social media streams
Take your time.
Write and publish something memorable every time out.
Boost passive promotion momentum.
3: Make it Easy to Share Blog Posts
Make it easy to share blog posts.
Increase passive promotion.
This was from my trip to Turkey.
Observe my social share buttons. Readers finish reading and easily hit a retweet or Facebook Share button.
Post social share buttons in easy to see, easy to access spots. Make sure buttons feature themselves equally prominent on mobile devices.
Make it easy to share blog posts quickly to boost organic promotion.
4: Invest in a Clean Theme
Clean, clear, professional-looking blog themes encourage easier passive, organic blog post promotion because no distractions pull readers from promoting posts on such themes.
Observe my theme. Do you feel confused after reading a blog post? On laptop, Chromebook or mobile, my theme appears clear, clean, sleek and professional.
Clean themes focus readers on reading content, sharing content and buying premium offerings.
Invest money in a clear, professional-looking theme.
See increased blogging success along with increased passive blog post promotion.
Think Like a Success
Abe Lincoln said if he had 6 hours to cut down a tree he would spend 4 hours sharpening the axe.
Your blog post is like the axe. Spending more time and energy writing and publishing a fabulous post increases organic, passive promotion quickly. Toss in increased business profits to see why it pays to do an excellent job sticking to your niche, writing a valuable posts, making social share buttons easy to find and investing money in a clean theme.
The more you follow these 4 tips, the more your blog post promotes itself.
How Long Should a Weekly Blog Post Be?
All blog posts should span a length sufficient enough to fulfill the title promise.
Related blog posts and resources:
Give no thought to publishing frequency as you ponder blog post length.
If you publish the weekly post with the fear-energy of “This better be long enough or it will not be valuable because I am not publishing again until next week”, the fear-energy manifests as a crappy, bloated, heavy post.
Most bloggers write posts from an energy of fear, scarcity and lack. Many bloggers believe they are not good enough.
Said negative energies goad bloggers to:
- write bloated posts
- write boring posts
- write posts with filler
because these bloggers believe blog post quality quality depends on a specific word count more than anything else.
Blog post value depends on:
- fulfilling the title promise
- covering the title promise in clear, thorough, concise fashion
- adding enough knowledge to answer the core post question and nothing more
Never ponder blog post frequency before picking a blog post word length.
Thinking frequency creates scarcity-based, “not enough”, mental cross currents that add a poverty conscious, lack conscious, scarcity energy to your writing.
Guaranteed; if you feel like your post length will not be enough because you post weekly, you try too hard to overcome the “not enough” energy and make the post way too long, filling it with wordy sentences, bloated paragraphs and an overall boring experience.
The Ultimate Blogging Curse
Have you ever written a dazzling, 2000 word, in-depth, clear, crisp, concise post, and nobody shows up to read it?
You cling to the ultimate blogging curse; your predominant fear energy of “not good enough or not long enough” overrides your writing brilliance.
You cannot outsmart your predominant energy. If you fear, fear mirrors back to you through your blogging results.
This is from my 2 month trip to Oman.
Imagine publishing one brilliant, genius, clear, concise blog post weekly. If you fear 800 words is not enough, the fear mirrors back to you as no readers, no profits, and blogging failure.
Visualize yourself publishing one 800 word post weekly from a whole, complete, calm, confident, happy energy. 800 words is enough to you. 800 words inspires your readers, you believe, in your mind.
The 800 word, weekly post generates a ton of traffic based on your:
- belief system
First, strengthen your mental muscle. Be positive. Visualize your blogging success. Count blogging wins.
Proceed to write a weekly blog post from this success conscious, positive vibe, to find your ideal word count.
One General Ground Rule
Most bloggers and readers accept 600 words as the minimum count for a blog post.
Break the minimum rule if your intuition tells you to break it. But if not, start at 600 words as the ideal benchmark and go from there.
The Best Advice
Choose a blog post title inspiring your readers to succeed.
Create an outline.
Think 600 words minimum, but, just write.
Allow words to flow.
Give no thought to blog post frequency as you write; projecting into the future takes you out of the moment, out of your flow, and you leave your power behind.
Focus your attention and energy on having fun helping your readers succeed. Allow the words to flow.
I never read a success-promoting post that felt good to read and said to myself, “But I wished the post were 2,000 words long because now I have to wait for next week to read another post.”
We live in abundance.
If someone wants more content that someone can:
Success is your birthright.
You were born rich.
Feel whole and complete if you publish a 600 word post weekly.
Feel whole and complete if you publish a 2000 word post weekly.
Feeling whole and complete attracts to you readers who enjoy your 600, 1000, and 2000 word posts.
The only thing that matters is writing clear, concise, crisp posts that deliver on the title promise, from a calm, confident, abundant, detached, success-conscious energy.
1 Surprising Aspect of Successful Blogging that Woke Me Up
You guys know by now; I am all about blogging mindset tips.
Related blog posts and resources:
One such tip woke me up.
I saw the outright surprising influence following said tip had on:
- my blogging success
- my life
- my overall happiness
Years ago I struggled to see blogging success. Today I succeed with greater and greater ease.
I know you succeed now. But if you desire increasing success, take this successful blogging tip to heart.
This next level tip makes you experience dizzying blogging success.
Give No Attention and Energy to Negativity and Give 100% Attention and Energy to Positive Ideas, People and Interactions
During a morning walk with my wife today, I noted how some folks email me asking how I am enjoying traveling the world. Traveling is in my blood. Traveling is my soul speaking out loud. I let people know how I deeply enjoy my travels. Anybody with eyes for seeing knows this, and never asks the question. This would be like asking Picasso if he enjoyed painting.
I tend to get a really odd response – that is not so odd really – from a handful of folks; said people respond with an emotional reaction, describing how they dislike travel and how they love their hometown. Who cares? Why would you email someone to tell them how much you love your way of life and how much you dislike another person’s life?
This is a negative, lower energy reaction suggesting an unclear person who wants to live your life but fears making bold moves to live it. Either way, I completely ignore the lower energies and lower energy interactions and voila! I became more and more successful with greater ease. Why? Where your attention and energy goes, grows.
Some people tell me to stop thanking them individually. I ignore their negativity, because if you cannot express gratitude or make a connection based on someone thanking you, you vibe lower on the energetic scale.
I never give attention and energy to someone who is trashing other bloggers because this is a negative weakness manifest, and I don’t do negativity, or weakness.
Friends Change and Some Friendships Evolve into Different Relationships
I deeply love my friends but as I get clearer and see greater success, I give zero attention and energy to negativity from any one of my friends. Success consciousness thing.
I also released many former friends who I vibed with when I was failing, and more negative, and who I no longer vibed with when I became more positive and successful. Friends change. Some friends visit for a while and you need release them.
Other friends remain friends but your bond changes and evolves into something different. Friends attempting to pull me into negative bashing or judging or trashing quickly see I give no energy to such negativity anymore. Sure we are still friends, but the bond evolves from a different dynamic now.
Why Ignoring Negative Situations Makes You Successful
Where your attention and energy goes, grows.
Give your attention only to positive people, positive interactions and success, and your positive ideas, positive friend network and success expands. Easy peasy.
Energetic momentum builds. Move higher in blogging circles. Paying customers arrive. Paying clients pop up in your experience.
Your blanket, conscious choice to give your attention and energy only to positive people, situations and circumstances accelerated your success.
The key is to completely commit to never giving your attention and energy to negative interactions.
The unclear, admiring people who asked you already if you love travel, only to react with the idea that they love their life, or the thanking rejectors, or bashers, never get one split second of your energy, going forward.
Prosper by giving your energy only to positive vibes.
Search Blogging Tips
Blogging3 years ago
6 Tools For Boosting Content Marketing Results Over The Holidays
Blogging9 months ago
113 Bloggers share their Favorite Email Marketing Tools
Blogging2 years ago
6 Steps for How I Nabbed 6500 Comments on My Blog
Search Engine Optimisation3 years ago
7 SEO Analysis Tools Every Blogger Needs to Know
Blogging12 years ago
CoComment – The new way to track blog comments
Blogging2 years ago
How to Become a Nimble Blogger
Blogging2 years ago
How to Start a Fashion Blog in 8 Simple Steps
Blogging2 years ago
57 Must-Read Books For Entrepreneurs Recommended by Entrepreneurs