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Search Engine Optimisation

Top 6 Expert SEO Tips to Triple Your Website Traffic In 2017

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seo expert tips

What’s the ONE thing that’s extremely important for your website’s success?

If you said SEO or website traffic, you’re absolutely right. Website traffic is the currency online. They are so many tactics like white hat SEO and black hat SEO techniques and it’s almost impossible to boost your search traffic without learning few basics.

If you’re not getting enough traffic, you’re not going to build a profitable blog that makes money or sales in the long run. This detailed guide is going to help you in boosting your website traffic where you’ll discover few of the best expert SEO tips.

Are you curious to find them out? Let’s dive into the details.

6 Powerful SEO tips to Boost Your Search Traffic

seo expert tips

#1. Long form of content is the future of SEO

Well, everybody wants to read longer messages in a short sentence. But that’s not true in SEO world. You also need to make sure that it ranks well. If you are serious in attracting audience to your site then you should really consider writing long form of content.

What is long form of content?

Long form of content contains the minimum count of 1500 words. Anything less than 1500 words is not said to be long form of content anymore. Try to publish a post of at least 1500 words. But aim to write around 2000 words.

In a research conducted by serpIQ in 2012, it’s revealed that average content length of each top 10 results was more than 2000 words.

The in-depth articles gets the attention of readers as most of the users need information very broadly on any topic.

Make sure you keep these things in mind before writing long form of content:

  • Great content is not long form of content. It’s true that long form of content gives more shares, more engagement and higher ranks but that doesn’t mean great content is long form of content. The right content solves readers problem and gives accessible information on any device.
  • Perform careful research. A well researched article has more useful information. You need to check facts and statistics before writing a post.
  • Never brag. Just to fill 1500 words, never brag or fill the content with unnecessary stuff. The definition of Long form of content varies based on your niche. If writing 1500 words is bragging in your niche then don’t write. Remember, your content should instil enthusiasm and interest among while reading.
  • Write content as if you are telling to a friend. How you chat with your college buddies, the same way write the content. Don’t give lectures. The more friendly tone you use, more people are likely to engage.

How to create long form of content?

  1. Know why you want to write long form of content. Figure out why do you want to write and for whom the content is
  2. Gated Content or non-gated content. There are two types of content, gated and ungated. Gated content means the readers have to submit their email address in order to download an ebook whereas non-gated content means they can get it freely. So what type of content you want to write? If you want long-term relationships with your readers then it’s recommended to go for non-gated content.
  3. Choose the topic carefully. Analyze what kind of topics will reach your audience.Think about, keywords and search queries, competitors.
  4. Better design. Design is the new king. You need to make it easy for the people to get more of your content.
  5. Create a promotion strategy. Well, who doesn’t like if their content goes viral. How much effort you have kept for writing content, the same effort keep on  promoting content too. Start promoting your content.

#2. Avoid keyword cannibalization

Without proper keywords, the content is mere waste but if you use those keywords repetitively in all of your pages then it becomes duplicate content. In a nutshell, keyword cannibalization occurs when multiple subpages are targeting the same keyword.

By using same keyword in all of your pages, no page will be relevant enough to rank high for that keyword.

So, how to avoid keyword cannibalization.

  • Focus on specific keywords.  For each page, set different keywords. Write the content related to the topic and use keywords in alt text for images, title tag, headings. Open a spreadsheet and list every page of your website.Make a note of focus keyword that you have used against each page. When you check the keyword column in your spreadsheet, there should not be any doubling of the same keywords.
  • Create unique meta description Usually homepages and category pages have the broad competitive keywords. Create unique meta tag titles and descriptions for your pages.
  • Use anchor texts. If you want to use keywords across your website then make use of anchor texts. Give internal links from one page of your site to another. Search engine gets clarity about the pages if you use keyword-rich anchor text in your internal links. Remember, never ever internally link your target keyword for one page to another page on your blog.
  • Make the best use of 301 redirects.  The code 301 says that page has moved permanently to a new location. If you see keyword cannibalization then use 301 redirects to ensure that all those cannibalizing pages lead to single authority version. To ensure that users and search engine are directed to correct page, change the URL of the page as it is shown in search engine results.

Define your goal of a specific piece of content before you even create it. It needs tremendous dedication if you want your site to have high SERP ranking. Make consistent effort for better results.

#3. Improve your page load speed

Have you ever checked how long does your website  takes to load?

If you website takes more than 3 seconds to load well no one will ever visit your blog. It is the best time if site loads within 2 seconds. With the help of BItcatcha speed checker, you can check your website load speed.

Why website load speed is important and why to improve it?

  • It gives strong first impression. If your website loads fast, it gives strong first impression to your readers and website visitors. We usually consider the fast loading websites to be reliable and professional. Because, we relate website loading speed to efficiency and trust. You know, 79% of online shoppers won’t go back to the website that has slow load speed time. So, it affects user experience a lot if not improved.
  • User experience. Website load speed must be your number one priority.  A good UX  design gives fantastic experience to your visitors and a slow website frustrates the visitor. Here are the hard facts, 85% of internet users expects a mobile site to load as fast as on desktop and 40% of users abandons site if it takes more than 3 seconds to load.
  • It affects your conversions. Let’s say 1,00,000 people visit your site every month. If your website load speed time slowed down to 4 seconds, then you will lose 40,000 visitors. In a test done by Amazon, it revealed that they would lose $1.6 billion every year if their website load speed time slowed down to just 1 second.
  • Affects your Google rank. They are continuously striving hard to make the web really fast.  While ranking websites, Google takes website load speed into account. If your server is slower than 2 seconds, Google will reduce the amount of crawlers it sends to your site. It clearly states that Google pick up your latest blog post or any recent updates.

If you don’t consider improving your website load speed, it affects search ranking, user experience, sales and conversions also leads to instant drop-off visitors.

#4. Social media shares affect your SEO

Your presence on social networking sites has a great impact on your site rank and higher rankings are correlated with Facebook, Google plus, Pinterest and Linkedin shares altogether.

In SEO world, shares, comments and likes have great impact on your site rank. If you are not in top 10 results, there are very less chances that user finds your page by performing a search as there is lot of difference in being on the first page and on second page.

Google doesn’t use social share counts DIRECTLY in its algorithm but there is a strong connection.

So, one should be active on social media not for ranking but to build brand authority and to drive qualified traffic.

#5. Get access to the right tools

The right tools increases productivity and helps in tripling your website traffic even faster. Here are a few SEO tools that every blogger should use to increase their search traffic.

#1. WordPress SEO by Yoast: WIth Yoast SEO, you can write better content. You can also see the performance of your post or page in search results. The Yoast SEO plugin helps in increasing rankings and click through rate for organic search results.

It’s page analysis functionality checks simple things that are often ignored. If you have any images in your post, it checks whether you kept focus keyword in alt text or not. It checks whether your meta description contains focus keyword or not. Whether you used any sub headings in your post etc..

It reminds you to use good permalinks, automatically  inserts meta tags and link elements that Google loves. You can also control which pages Google shows in its search results and which pages it doesn’t show. It will index all of your web pages in search engine. This plugin automatically creates XML sitemaps and notifies Google and Bing about sitemaps’ existence.

Overall, wordpress Yoast SEO plugin makes sure that search engines loves your content.

#2. SEMrush: It’s an all-in-one marketing toolkit for digital marketing professionals. It gives ideas for gaining more organic traffic and also complete backlink audit and analysis. You can check how your competitors are performing and what backlinks that have and how you can get those backlinks to your site what’s not everything that a digital marketing professional needs.

#3. Keyword Planner: It helps in building new search network campaign. You can get lot many keyword ideas. It shows what keyword performs better based on its historical statistics.

#6. Conduct a thorough site audit

Are you struggling to increase your traffic from search engines even after posting great content?

Well, your site might have some serious SEO related issues. You can increase your search traffic only after fixing them.

That’s the reason why you should do regular site audits.

Here are the tools that helps you in doing website auditing.

#1. Screaming Frog: Wanna have a detailed analysis about your website at once? Here is an awesome desktop program. It crawls your website and provides you lot of useful insights and also displays if any SEO problems your site ha

It’s a complete site auditing tool that reports on more than 30 parameters namely, anchor texts, security, meta description, response time, outlinks etc.. It can crawl up to 500 URLs for free.

#2. Seoptimer: This free auditing tools report any kind of critical errors in seconds and also recommends what you should do to improve search rankings.

In order to work through your website pages one by one, you can download the Google chrome extension for better site auditing analysis and make crucial changes. Once you are done auditing your site, you can save a free report in PDF format.

These tools will help in your marketing campaign and shows new possibilities for your website and also helps in standing well against your competitors.

Over to you

So there you go! Increasing your website’s traffic is easy when you know few SEO techniques.

Make sure to implement the SEO tips mentioned on this guide one by one to see some good results. Do you have any questions? Do let me know in the comments.

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Anil Agarwal is the guy behind Bloggers Passion blog where he is helping newbie bloggers in starting their blogs, and then taking their blog’s traffic & revenue to the next level. He also owns HostingMonks.com, a blog dedicated to web hosting solutions.

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Search Engine Optimisation

What is Thin Content and How to Fix It

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I don’t want to name any names, but I saw an awful website this morning. Granted, I was looking for examples of thin content because of this post and I figured I might be able to just wander around until I found something that could count towards the description. I didn’t expect to find something this relevant, much less to such a degree that I would leave the site cringing.

Because of tactics they had used and length of time the site had been around, they maintain a decent Google ranking in spite of having some of the thinnest content I have ever seen. But the lack of engagement on the articles, the amount of spam littered among the occasional real comment, the lack of social media shares… it all showed that in spite of being prolific in their posting habits, their content was doing nothing to help them.

Someone should let them know about the benefits of high quality content versus thin content. Though given the sheer number of ads on their domain, quality probably isn’t their first priority.

Thin Content Risks

Why is this such a bad thing if the traffic is high enough to bring them within the first page of Google results? It is the same reason that keyword stuffing is a bad idea. Sure, it will bring people to your site for a time. But eventually Google’s algorithm is going to catch on and while they claim they don’t penalize, we all know that isn’t true. If you try and skirt around the system you are going to get flagged.

Not only that, but it is damaging to a brand.

What is the use of being on Google’s first page if people realize the moment they click onto your site that you have nothing worth viewing? They will be gone within seconds and over time your rank will go down along with the lack of interest or brand trust.

The Legend of Fred

Now there is a more direct threat to your business. But then Google came out with updates, all named under one collective term “Fred” which focused on battling thin content:

Basically, if you publish high quality content that is highly cited on the Internet – and I’m not talking about just links, but also mentions on social networks and people talking about your branding, crap like that.

Fred caused quite a ruckus when it was first released in 2017. It came from the Black Hat sector, aimed specifically at spam links and suspected spam links.

Of course, we know from past statements and experiences that Google is also targeting backlinks and trying to discourage the practice which may be why so many sites that were well established and not at all spam saw a 90% decrease in traffic seemingly out of nowhere. It sparked panic across the web as site owners and brands scrambled to figure out what was happening and came back with rumors of “Fred”.

The good news is while a percentage of sites hit were valid ones that might not have deserved it, most did appear to be low rent content hosters using shady practices to boost traffic and so ad revenue. But that was little relief for those bigger sites who were impacted by the release of Fred.

Since then Google has got even smarter at identifying and fighting thin content, so in case you have some older lower-quality content on your blog, fixing it may cause your overall rankings increase.

How to Fix Thin Content on Your Blog

Step 1: Identify and Enhance Articles That Bring Traffic

  • Go to Google Analytics Behavior -> Site Content -> All Pages
  • Enable it to show 5000 rows (this is the maximum)
  • Export the whole report and check if any of those articles can be called “thin”, generally:
    • Number of words is fewer than 500
    • There are no structure (subheadings, images, etc.)
    • There’s no “substance”, i.e. some unique tip, facts, etc. that a reader can take home.

Landing pages

Once you find a thin article, go ahead and enhance it by implementing a new keyword strategy.

TextOptimizer is a great tool for that: It will run your target query in Google, extract search snippets and then apply semantic analysis to identify related concepts and entities to implement in your content to expand it.

TextOptimizer

TextOptimizer will also generate popular questions on your topic for you to answer in your content and make it better:

TextOptimizer Questions

While editing your old content, think if there are any content re-purposing opportunities, like creating a whitepaper or a blog series. Use the checklist to ensure higher quality for each of your content projects.

Step 2: Identify and Get Rid of Articles That Bring 0 Clicks

Now, go ahead and check all the articles that didn’t get into your above list. You may double-check again to make sure any of them are not really driving any clicks. Once you are sure, go ahead and:

  • Use 301 redirect to redirect any of those articles to their updated or closely related versions
  • If there’s no related content to redirect to, simply delete old thin articles
  • Here are great plugins that will help you with both the steps above

For more information on this tactic, check out this case study on how this process increased one blog’s traffic by ~1000%

Growth

Have you been thinking about fixing low-quality thin content? Please share your tips!

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Search Engine Optimisation

5 Ways Blog Optimization Tips for Google Ranking Success in 2019

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On-page SEO for your blog articles should be a top priority. You have most likely read plenty of articles on the subject. If you are a new blogger, you probably have a domain, WordPress hosting service, a long list of potential topics and categories to write about, but what about blog optimization? This is a common misstep for new bloggers.

If you are still wondering what the true anatomy of an optimized blog is, we are here to help. Meta-tags, keywords, image Alt Text, and the list goes on. What is the real goal of on-page SEO? Better Google rankings! And better Google rankings means more eyes on your content, since you will be ranking high on Google SERPs.

Having exceptional on-page SEO is vital to the growth and success of your business. This means bending to the hand of the almighty Google. Why? Google handles two trillion searches per year.

Let’s take a deeper look at five ways to optimize your blog for Google ranking success in 2019!

  1. Start with Optimizing Keywords

Whether you write for your own blog, or have an editor, all your content should revolve around unique keywords. Normally, bloggers will be given a keyword to include in their highly authoritative, actionable content in various places. You can see a perfect example here, as the article is written in a way to not only focuses on the keywords and search phrases in the title, but the content within the article breaks down even further into each of these data points and subtitles as well.

Having that keyword allows you to begin formatting your title, subheadings and text. But keyword development doesn’t necessarily end there.

You should also identify two to three supporting keywords that will be used throughout the post, in subheadings, and even in your title. You can use tools like Infinite Suggest to maximize keyword research. You can also find other supporting keyword ideas using Moz, Google Keyword Planner, and SEMrush.

  1. Do Your Due Diligence During Keyword Research

There is a bit more that goes into choosing two or three supporting keywords. You don’t want to blindly pick one. The goal is to find keywords with a fair amount of search volume, low difficulty, and high opportunity.

From the keyword tool, make a list of supporting keywords, let’s say you choose “on page SEO tactics” as a supporting keyword, but the monthly search volume seems low. What to do? Check another platform like MOZ or SEMrush to get a second keyword opinion. Remember, you want to choose keywords that your audience is actually searching for.

  1. Make a List of LSI Keywords

You may be asking yourself, “What are LSI keywords?” LSI keywords, better known as “long-tail” keywords, are actually becoming more important for search engines like Google. They may also help you avoid Problematic Google penalties. How do you find LSI keywords? It’s actually simpler than you may think.

Open up Google and search for your main keyword, and then scroll to the bottom of the page where you’ll find a nice variety of LSI keywords waiting for you. After, check the long-tail keywords you want to use in a keyword tool. It is best practice to use two or three LSI Keywords in a blog article for max value.

  1. Always Put Keywords in Your Blog SEO Titles

Identifying and qualifying your keywords is quite often the most difficult part of on-page SEO for blog posts. However, once you have them, things begin to fall into place for SERP results you will be happy with. How do you use them though?

Placing keywords in your SEO title is also important. It essentially tells Google that you want to rank for this or that. If “Blogger Tips” is your keyword, you’ll want to include it in the title as close to the beginning of the title as possible.

It is important to note that you want your title to still sound natural, so don’t force it. Be natural, but always think Google page one. The closer your keyword is to the front, the more weight it carries with search engines.

  1. Put Your Keywords in Headings Correctly

This is a common mistake many bloggers make. Sure, crafting delightful content that is worthy of the New Yorker is dreamy. However, Google ranking algorithms don’t only look at content. You essentially want to tell search engines, and your audience, where the shifts in the story are, and what each section is about.

Using appropriate header tags can make this happen. Most content management systems will automatically place an h1 tag for your post’s SEO title. WordPress does this nicely! If you are writing for a client, you may only be formatting your blog article for on-page SEO via Google Docs or Word. In this is the case, you want to ensure each heading is tagged correctly, like:

  • h1 tag for SEO titles
  • h2 tag for subheadings
  • h3 tags for supporting subheadings

In Conclusion . . .

There are certainly a ton of blog optimization tips out there for you to dig up and use for maximum rankings on Google. However, the above five tips are among the most important. From keywords to placing keywords strategically, grow your blog by getting the most out of each post. Do you have a blogging SEO tip? We want to hear from you.

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Search Engine Optimisation

How to Optimize Your Blog for Voice Search

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The new year has come and we are just twelve months away from the year 2020. Why is that important? Because by 2020, nearly all searches are predicted to be voice, rather than text searches.

In fact, Gartner found that 30% of those searches are going to be done entirely screen-less. Here are a few more numbers in case you are not convinced:

  • 13% of households used voice search in 2017 and this number is expected to rise to around 55% by 2022. [Source]. Smart speakers have created an industry of their own and are easily integrated into American household. As the software becomes more streamlined and more applications are introduced, this could cause their adoption to grow even more.
  • 72% of current voice search users claim to use it as part of their daily routine. (source: Google). Looks like searching voice easily becomes a habit! It’s definitely here to stay!

News organizations, radio stations, and websites have begun intensively marketing toward owners of smart speakers. Daily news, music, finances, your calendar and the like can now be read to you as you herd your kids to the car and off to school or before heading in to work.

In other words, voice search queries are going to be taking over the search world.

While voice-activated technology started making its way into our lives quite some time ago, the recent smart assistant technology boom caused the actual voice search revolution. Major brands are quickly investing in voice search optimization.

Is your website ready?

Adapting to the Algorithm

To see how important voice search is going to be we have to look at how Google in its current incarnation really works. When I first started in the SEO world, it was all about simple search keywords. But the exploitation of keyword stuffing pushed Google to further the benchmark and make things more complex.

Now when we look at keyword analysis and optimization, it is a completely different process than what it used to be. Not only have keywords become more varied, the way that Google sifts through the noise in order to provide answers for their users is amazing.

That is what has kept Google on top for so long; competitors like Bing just haven’t been able to develop a framework that is as effective and dominating.

Voice search is underlining this fact in ways that weren’t as clear before. When we type a search phrase we are more careful. We think through what we are going to say, we get phrase suggestions that might help us narrow down or change our language and we get a page of results that lets us refocus if needed.

Spoken words are more spontaneous and harder to predict. It’s not always possible to understand what the searcher really needs. Somehow, Google’s algorithm still works with this format, as long as the content providers are properly optimizing on their side of meet the demand.

So, how do we do it?

Think of Search Queries as Speech

A popular meme lately has been, “This is so sad. Alexa, play Despacito“. While tongue in cheek, it shows the way that speech is taking a handle in search and how we might use it properly.

Imagine you are sitting around talking to your friends. You decide to ask them a question, like, “What movies are showing this weekend?” It is a natural way to speak for you. But if you were to type in search terms, it would be something more like, “Showtimes Century 16”.

Searching by voice presents a new challenge to search engine optimization professionals: Optimizing for all possible ways a user can speak your query.

Optimizing for related terms, synonyms and neighboring concepts is more important than ever. TextOptimizer helps you do just that by running your query in Google and using semantic analysis to extract related topics and neighboring context to optimize your page for:

TextOptimizer

[TextOptimizer extracts related topics for your important keywords helping you optimize for a wide variety of queries]

Get Featured!

The general concept here hasn’t changed, as you still want your page to appear on top of Google’s search result pages: It’s a fact that Google’s users seldom ever scroll past the first page.

Voice search is going to gravitate towards the simplest, top results for the user.

Once upon a time, that meant getting on the front page. Now it means making sure your content is set for featured snippets so you can go above the actual page results and gain priority in Google’s ranking.

Featured snippets are selected search results that appear on top of organic search results in Google and Bing. Featured snippets are what gets read to a user in response to a search query.

Featured Snippets

Articles, tables, images, videos, bullet lists… there are plenty of forms of content that appear in featured snippets.

To better target featured snippet opportunities, use Ahrefs: It allows you to filter search queries to those triggering featured snippets and lets you preview actual search results:

Ahrefs featured

While Schema.org officially doesn’t help you get featured, a lot of SEOs have found that playing around with structured markup actually makes a difference. In any case, that won’t hurt, especially given it’s quite easy to implement using a variety of WordPress plugins.

/HowTo schema is predicted to be used by Google soon (since it’s already being implemented in some of the search experiments), so I’d start there. To show you the markup in action, try running this page through Google’s structured data testing tool:

Structured data

Do you have a strategy to add? Let us know in the comments!

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