What’s the ONE thing that’s extremely important for your website’s success?
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If you said SEO or website traffic, you’re absolutely right. Website traffic is the currency online. They are so many tactics like white hat SEO and black hat SEO techniques and it’s almost impossible to boost your search traffic without learning few basics.
If you’re not getting enough traffic, you’re not going to build a profitable blog that makes money or sales in the long run. This detailed guide is going to help you in boosting your website traffic where you’ll discover few of the best expert SEO tips.
Are you curious to find them out? Let’s dive into the details.
6 Powerful SEO tips to Boost Your Search Traffic
#1. Long form of content is the future of SEO
Well, everybody wants to read longer messages in a short sentence. But that’s not true in SEO world. You also need to make sure that it ranks well. If you are serious in attracting audience to your site then you should really consider writing long form of content.
What is long form of content?
Long form of content contains the minimum count of 1500 words. Anything less than 1500 words is not said to be long form of content anymore. Try to publish a post of at least 1500 words. But aim to write around 2000 words.
In a research conducted by serpIQ in 2012, it’s revealed that average content length of each top 10 results was more than 2000 words.
The in-depth articles gets the attention of readers as most of the users need information very broadly on any topic.
Make sure you keep these things in mind before writing long form of content:
- Great content is not long form of content. It’s true that long form of content gives more shares, more engagement and higher ranks but that doesn’t mean great content is long form of content. The right content solves readers problem and gives accessible information on any device.
- Perform careful research. A well researched article has more useful information. You need to check facts and statistics before writing a post.
- Never brag. Just to fill 1500 words, never brag or fill the content with unnecessary stuff. The definition of Long form of content varies based on your niche. If writing 1500 words is bragging in your niche then don’t write. Remember, your content should instil enthusiasm and interest among while reading.
- Write content as if you are telling to a friend. How you chat with your college buddies, the same way write the content. Don’t give lectures. The more friendly tone you use, more people are likely to engage.
How to create long form of content?
- Know why you want to write long form of content. Figure out why do you want to write and for whom the content is
- Gated Content or non-gated content. There are two types of content, gated and ungated. Gated content means the readers have to submit their email address in order to download an ebook whereas non-gated content means they can get it freely. So what type of content you want to write? If you want long-term relationships with your readers then it’s recommended to go for non-gated content.
- Choose the topic carefully. Analyze what kind of topics will reach your audience.Think about, keywords and search queries, competitors.
- Better design. Design is the new king. You need to make it easy for the people to get more of your content.
- Create a promotion strategy. Well, who doesn’t like if their content goes viral. How much effort you have kept for writing content, the same effort keep on promoting content too. Start promoting your content.
#2. Avoid keyword cannibalization
Without proper keywords, the content is mere waste but if you use those keywords repetitively in all of your pages then it becomes duplicate content. In a nutshell, keyword cannibalization occurs when multiple subpages are targeting the same keyword.
By using same keyword in all of your pages, no page will be relevant enough to rank high for that keyword.
So, how to avoid keyword cannibalization.
- Focus on specific keywords. For each page, set different keywords. Write the content related to the topic and use keywords in alt text for images, title tag, headings. Open a spreadsheet and list every page of your website.Make a note of focus keyword that you have used against each page. When you check the keyword column in your spreadsheet, there should not be any doubling of the same keywords.
- Create unique meta description Usually homepages and category pages have the broad competitive keywords. Create unique meta tag titles and descriptions for your pages.
- Use anchor texts. If you want to use keywords across your website then make use of anchor texts. Give internal links from one page of your site to another. Search engine gets clarity about the pages if you use keyword-rich anchor text in your internal links. Remember, never ever internally link your target keyword for one page to another page on your blog.
- Make the best use of 301 redirects. The code 301 says that page has moved permanently to a new location. If you see keyword cannibalization then use 301 redirects to ensure that all those cannibalizing pages lead to single authority version. To ensure that users and search engine are directed to correct page, change the URL of the page as it is shown in search engine results.
Define your goal of a specific piece of content before you even create it. It needs tremendous dedication if you want your site to have high SERP ranking. Make consistent effort for better results.
#3. Improve your page load speed
Have you ever checked how long does your website takes to load?
If you website takes more than 3 seconds to load well no one will ever visit your blog. It is the best time if site loads within 2 seconds. With the help of BItcatcha speed checker, you can check your website load speed.
Why website load speed is important and why to improve it?
- It gives strong first impression. If your website loads fast, it gives strong first impression to your readers and website visitors. We usually consider the fast loading websites to be reliable and professional. Because, we relate website loading speed to efficiency and trust. You know, 79% of online shoppers won’t go back to the website that has slow load speed time. So, it affects user experience a lot if not improved.
- User experience. Website load speed must be your number one priority. A good UX design gives fantastic experience to your visitors and a slow website frustrates the visitor. Here are the hard facts, 85% of internet users expects a mobile site to load as fast as on desktop and 40% of users abandons site if it takes more than 3 seconds to load.
- It affects your conversions. Let’s say 1,00,000 people visit your site every month. If your website load speed time slowed down to 4 seconds, then you will lose 40,000 visitors. In a test done by Amazon, it revealed that they would lose $1.6 billion every year if their website load speed time slowed down to just 1 second.
- Affects your Google rank. They are continuously striving hard to make the web really fast. While ranking websites, Google takes website load speed into account. If your server is slower than 2 seconds, Google will reduce the amount of crawlers it sends to your site. It clearly states that Google pick up your latest blog post or any recent updates.
If you don’t consider improving your website load speed, it affects search ranking, user experience, sales and conversions also leads to instant drop-off visitors.
#4. Social media shares affect your SEO
Your presence on social networking sites has a great impact on your site rank and higher rankings are correlated with Facebook, Google plus, Pinterest and Linkedin shares altogether.
In SEO world, shares, comments and likes have great impact on your site rank. If you are not in top 10 results, there are very less chances that user finds your page by performing a search as there is lot of difference in being on the first page and on second page.
Google doesn’t use social share counts DIRECTLY in its algorithm but there is a strong connection.
So, one should be active on social media not for ranking but to build brand authority and to drive qualified traffic.
#5. Get access to the right tools
The right tools increases productivity and helps in tripling your website traffic even faster. Here are a few SEO tools that every blogger should use to increase their search traffic.
#1. WordPress SEO by Yoast: WIth Yoast SEO, you can write better content. You can also see the performance of your post or page in search results. The Yoast SEO plugin helps in increasing rankings and click through rate for organic search results.
It’s page analysis functionality checks simple things that are often ignored. If you have any images in your post, it checks whether you kept focus keyword in alt text or not. It checks whether your meta description contains focus keyword or not. Whether you used any sub headings in your post etc..
It reminds you to use good permalinks, automatically inserts meta tags and link elements that Google loves. You can also control which pages Google shows in its search results and which pages it doesn’t show. It will index all of your web pages in search engine. This plugin automatically creates XML sitemaps and notifies Google and Bing about sitemaps’ existence.
Overall, wordpress Yoast SEO plugin makes sure that search engines loves your content.
#2. SEMrush: It’s an all-in-one marketing toolkit for digital marketing professionals. It gives ideas for gaining more organic traffic and also complete backlink audit and analysis. You can check how your competitors are performing and what backlinks that have and how you can get those backlinks to your site what’s not everything that a digital marketing professional needs.
#3. Keyword Planner: It helps in building new search network campaign. You can get lot many keyword ideas. It shows what keyword performs better based on its historical statistics.
#6. Conduct a thorough site audit
Are you struggling to increase your traffic from search engines even after posting great content?
Well, your site might have some serious SEO related issues. You can increase your search traffic only after fixing them.
That’s the reason why you should do regular site audits.
Here are the tools that helps you in doing website auditing.
#1. Screaming Frog: Wanna have a detailed analysis about your website at once? Here is an awesome desktop program. It crawls your website and provides you lot of useful insights and also displays if any SEO problems your site ha
It’s a complete site auditing tool that reports on more than 30 parameters namely, anchor texts, security, meta description, response time, outlinks etc.. It can crawl up to 500 URLs for free.
#2. Seoptimer: This free auditing tools report any kind of critical errors in seconds and also recommends what you should do to improve search rankings.
In order to work through your website pages one by one, you can download the Google chrome extension for better site auditing analysis and make crucial changes. Once you are done auditing your site, you can save a free report in PDF format.
These tools will help in your marketing campaign and shows new possibilities for your website and also helps in standing well against your competitors.
Over to you
So there you go! Increasing your website’s traffic is easy when you know few SEO techniques.
Make sure to implement the SEO tips mentioned on this guide one by one to see some good results. Do you have any questions? Do let me know in the comments.
How to Optimize Your Blog for Voice Search
The new year has come and we are just twelve months away from the year 2020. Why is that important? Because by 2020, nearly all searches are predicted to be voice, rather than text searches.
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In fact, Gartner found that 30% of those searches are going to be done entirely screen-less. Here are a few more numbers in case you are not convinced:
- 13% of households used voice search in 2017 and this number is expected to rise to around 55% by 2022. [Source]. Smart speakers have created an industry of their own and are easily integrated into American household. As the software becomes more streamlined and more applications are introduced, this could cause their adoption to grow even more.
- 72% of current voice search users claim to use it as part of their daily routine. (source: Google). Looks like searching voice easily becomes a habit! It’s definitely here to stay!
News organizations, radio stations, and websites have begun intensively marketing toward owners of smart speakers. Daily news, music, finances, your calendar and the like can now be read to you as you herd your kids to the car and off to school or before heading in to work.
In other words, voice search queries are going to be taking over the search world.
While voice-activated technology started making its way into our lives quite some time ago, the recent smart assistant technology boom caused the actual voice search revolution. Major brands are quickly investing in voice search optimization.
Is your website ready?
Adapting to the Algorithm
To see how important voice search is going to be we have to look at how Google in its current incarnation really works. When I first started in the SEO world, it was all about simple search keywords. But the exploitation of keyword stuffing pushed Google to further the benchmark and make things more complex.
Now when we look at keyword analysis and optimization, it is a completely different process than what it used to be. Not only have keywords become more varied, the way that Google sifts through the noise in order to provide answers for their users is amazing.
That is what has kept Google on top for so long; competitors like Bing just haven’t been able to develop a framework that is as effective and dominating.
Voice search is underlining this fact in ways that weren’t as clear before. When we type a search phrase we are more careful. We think through what we are going to say, we get phrase suggestions that might help us narrow down or change our language and we get a page of results that lets us refocus if needed.
Spoken words are more spontaneous and harder to predict. It’s not always possible to understand what the searcher really needs. Somehow, Google’s algorithm still works with this format, as long as the content providers are properly optimizing on their side of meet the demand.
So, how do we do it?
Think of Search Queries as Speech
A popular meme lately has been, “This is so sad. Alexa, play Despacito“. While tongue in cheek, it shows the way that speech is taking a handle in search and how we might use it properly.
Imagine you are sitting around talking to your friends. You decide to ask them a question, like, “What movies are showing this weekend?” It is a natural way to speak for you. But if you were to type in search terms, it would be something more like, “Showtimes Century 16”.
Searching by voice presents a new challenge to search engine optimization professionals: Optimizing for all possible ways a user can speak your query.
Optimizing for related terms, synonyms and neighboring concepts is more important than ever. TextOptimizer helps you do just that by running your query in Google and using semantic analysis to extract related topics and neighboring context to optimize your page for:
[TextOptimizer extracts related topics for your important keywords helping you optimize for a wide variety of queries]
The general concept here hasn’t changed, as you still want your page to appear on top of Google’s search result pages: It’s a fact that Google’s users seldom ever scroll past the first page.
Voice search is going to gravitate towards the simplest, top results for the user.
Once upon a time, that meant getting on the front page. Now it means making sure your content is set for featured snippets so you can go above the actual page results and gain priority in Google’s ranking.
Featured snippets are selected search results that appear on top of organic search results in Google and Bing. Featured snippets are what gets read to a user in response to a search query.
Articles, tables, images, videos, bullet lists… there are plenty of forms of content that appear in featured snippets.
To better target featured snippet opportunities, use Ahrefs: It allows you to filter search queries to those triggering featured snippets and lets you preview actual search results:
While Schema.org officially doesn’t help you get featured, a lot of SEOs have found that playing around with structured markup actually makes a difference. In any case, that won’t hurt, especially given it’s quite easy to implement using a variety of WordPress plugins.
/HowTo schema is predicted to be used by Google soon (since it’s already being implemented in some of the search experiments), so I’d start there. To show you the markup in action, try running this page through Google’s structured data testing tool:
Do you have a strategy to add? Let us know in the comments!
5 Effective Blogging and Marketing Strategies for Your Dental Practice
As bloggers and content creators, we are often creating content or managing social media and blogs for local practices and businesses in our area. If this is the case, you will definitely find a lot of value in this article — especially if you are working with a local dentist, or maybe even have a dental practice of your own?
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Local advertising and offline marketing is something everyone needs to consider when they have a brick and mortar location. However, one also needs to ask the question about online marketing and SEO if they are struggling to showcase how great their dental practice is.
For times like these, it’s important to know which marketing strategies would be most effective in bringing in new patients.
With so many types of marketing strategies out there, it can be hard to know what will work best for your business. With more people using mobile devices and Google than ever before, the common answer for this is to have a blog with niche-focused content that is already relevant for local search results.
Here are five effective content creation and marketing strategies that will help you grow your dental practice.
1. Focus on Local SEO
Chances are there are many different dental practices in your area, which means you need to stand out when potential customers conduct Google searches for a dentist near them.
Focusing on your SEO efforts, specifically, local keywords can help you attract new clients. This will help you rank higher in Google searches when people search for things like “dentist near me.” And what’s better is that it’ll boost your company when people use voice search to find local dental practices.
Make sure to do keyword research in advance. You should also focus on more specific keyword phrases like “wisdom tooth removal” to target searches. These tiny efforts can make a big impact on your discoverability.
Beyond SEO, you should also focus on the general optimization of your website. Make sure it’s clean, easy to use, and highlight your business’s value props. If you don’t know how to do that, check out Willow Creek Dental for website inspiration. Not only does the site design match the look and feel we are looking for, they also have great use of online video as well. Be sure to check out their site through the screenshot below.
2. Get Involved with Your Community
As a local business owner, you need to get involved with your community to attract new customers and keep existing ones. By showing community members you care about your community, you can win them over.
Not sure how you should get involved? Attend town events or sponsor a local sports team. You can even speak to elementary school classes about the importance of dental hygiene.
These dental marketing efforts may seem small, but they say a lot about you and your dental practice. And the more you show your business off in the community, the more likely potential customers are to remember you when they need dental assistance.
3. Invest in Your Social Media Presence
Social media is another great way to get involved in your community and strengthen relationships with your customer base–both potential and existing. Social media platforms like Facebook can help you quickly build an online community that you can keep in contact with.
Social media helps you start conversations with customers and share important updates with them. It also allows you to collect reviews and quickly answer their questions. All of these things prove your value as a business to them.
SproutSocial has a great resource guide that is full of dental marketing messages and methods that are currently being used on social media. The messages that perform best will be the ones that are most creative and compelling — like the one below.
4. Pay Attention to Content Marketing
Marketing isn’t only about showing people you’re there; it’s about proving you have something of value to offer them. That’s why you need to invest in your content creation efforts. Content like blog posts brings customers to your site and provides them with the information and reassurance they need to convert into patients.
It also helps you increase your overall SEO ranking, which will bring even more people to your site!
5. Embrace Physical Marketing Materials
While the Internet is a fantastic way to market your business, it’s not the only type of marketing you should be investing in. You should also be distributing physical marketing materials like postcards, mailed offers, and newsletters to convert local potential customers.
Send flyers with discounts to new residents to win them over. Distribute brochures highlighting your other cosmetic procedures to high-value customers. You can even send newsletters packed with content articles and FAQs!
Final Thoughts on Marketing Strategies for Your Dental Practices
When it comes to your dental practice, great service isn’t enough to make your business stand out. You need to invest in great marketing strategies to showcase your business and win over customers. By following the 5 tips in this article, you can make sure your dental practice is the one customers think of first.
Did you find the content in this article helpful? Need more tips and tricks on marketing strategies? Be sure to check out these expert SEO tips for 2019.
SEO Bloggers, Read This! 5 Tips for Newcomers to the SEO Business
The SEO industry is growing rapidly and shows no signs of slowing down. This means there are plenty of opportunities for newcomers to break into the industry.
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But simply having a general understanding of SEO isn’t enough to start a worthwhile SEO business. You need to have some insider knowledge that’ll put you ahead of other SEO companies.
If you’re new to the SEO industry and you’re ready to break through and have a successful business, read on for some valuable tips.
Do Your Research
SEO is constantly evolving, which means you need to stay up to date with the latest Google algorithms. If you don’t do your research you’ll be stuck doing SEO that is no longer effective in the latest Google update.
Not only should you do your research before you launch your SEO business, but you need to continue to do your research because SEO will continue to change. Don’t get left behind when it does.
Once you have a good understanding of the current state of SEO, you can start looking for clients to work with. Reach out to local businesses and tell them how your SEO company can help bring them more business.
You can use a helpful SEO proposal template to get potential clients interested in doing business with you.
Use Valuable Keywords
Anyone with the even a little bit of SEO knowledge knows you need to use power keywords that attract a ton of traffic. But it’s important to find keywords that also have low competition.
If you only go for high-traffic keywords, such as “SEO”, then your page will never rank and you won’t help out any of your clients. You need to find keywords that get a decent amount of traffic, but have low competition so your page will rank for those keywords and build authority.
Remember to not only use keywords and power words that are going to help rank your content in Google, but also to allow your audience to quickly read through your content and take action. This is one of the major differences between just creating content, and actually optimizing it for the best scenario possible.
Optimize Blog Content
Once you find quality keywords to use, you need to plug them into your blog titles and meta descriptions so Google will recognize that you’re using the keywords.
From there, you can plug in the keywords into your blog content, just don’t overstuff the keyword.
This advice is not only for you to use on your clients, but also for you to use on your own SEO business website. There are tons of SEO companies and you need to optimize your own blogs if you want to attract clients.
Link building is just as important to building SEO as using keywords in your own blog posts. It’s especially important for blogs that are just getting started and have very low authority on search engines.
For link building, you’ll want to link in your own blogs as well as in guest posts on other websites. Linking in your own blogs is easy. You just include a couple of links to other pages of your blog and a couple more to high-ranking external sources.
It can be more difficult to link back to your website from other sites, but it will be a huge help. Find websites that accept guest posts and contribute content to their site.
Include a link back to one of your sites to boost your site’s authority!
Help Your SEO Business Succeed with These Tips!
Now that you have these basic tips for beginners looking to start an SEO business, it’s time to put them into action!
Check out these other articles on the blog, which are focused on the latest SEO tips and tricks!
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