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12 Non-Traditional Media Avenues You Can Use to Build Your Brand



So how can you build your brand in an innovative way that generates meaningful consumer interest and industry buzz? From infographics and Q&A opportunities to live streaming and novel advertising solutions, there are several lesser-known ways you can expand the reach of your brand.

Below, 12 entrepreneurs from YEC discuss some of the more non-traditional media channels any business can use to strengthen their brand and appeal to a larger audience.

1. Quora

Quora is an amazing question-and-answer site where you can provide advice to entrepreneurs (and the rest of the world, too). Find questions that you have unique insight on and write detailed answers. If your responses are well-received, they’ll be “voted up” and your brand will earn a lot of attention.

Aaron Schwartz, Modify Watches

2. Infographics

There is so much information thrown at us each day and there’s only so much text we can read and retain — enter the infographic. An infographic is eye-catching, interesting and useful. Once you create it, you can add it to your blog articles, post it on social media, and contact journalists and bloggers within your industry who may find it interesting for some free promotion.

Dave Nevogt,

3. Dynamic Signs

Utilizing a truly unique approach when creating a sign or an ad has a strong influence on the top-of-mind effect of the ad. There are many great examples of ads that have gone above and beyond when it comes to outdoor signs. Integrate them with the landscape of the local city and the environment.

Nicole Munoz, Start Ranking Now

4. Whisper

Whisper is a dark social media site that is now using advertising and allows businesses to have accounts. It certainly gets to an audience that is no longer using traditional social media sites and gives you an interesting way to build your brand with somewhat anonymous posts. Your brand could be included in the graphic element while the text on top of it provides a benefit.

Drew Hendricks, Buttercup

5. SlideShare

I have obtained nearly one million views using SlideShare. It integrates through LinkedIn and gives you the ability to share your professional ideas with an intimate audience of followers. Followers can comment and expand on your ideas and the editing is free. If you remove your attachment to the idea and view the SlideShare as free editing by your audience, you are able to amplify exposure.

Matthew Capala, Search Decoder

6. Live Broadcasting

Lately, I have been testing out live broadcasting like Facebook Live, YouTube Live, and even Instagram Live. These are such powerful tools for building your brand that not enough people are using. You can’t get any more authentic than a raw, unedited, live video broadcast. Show viewers what your brand is really about and stand out from the crowd through these new features on social media.

Solomon Thimothy, OneIMS

7. Podcasts

Go on podcasts, especially podcasts in your industry. Podcasters are constantly on the hunt for compelling guests, and everyone likes an underdog. So if you’ve got a great story to tell, you can do so via podcasts. You’ll be surprised how many influencers listen to podcasts and you’ll be able to cite them as proof of why you’re a thought leader.

Brian David Crane, Caller Smart Inc.

8. Toll-Free Phone Number

Too many of us are obsessed with how our brands look visually, be it on our websites or on social media. But when was the last time you considered the impact you could have by getting a toll-free phone number for your business. It’s cheap and you only pay when people call you. The subtle message to your customers is that you want to speak with them — and you’ll even pay for the call.

David Ciccarelli,

9. Medium

Medium is a great place to deliver the content you want to get out to a large audience that is now using the platform to get information on a wide range of topics. It’s a place to build your thought leadership position.

– Angela Ruth, Calendar

10. Local Media

So many entrepreneurs focus on the big picture and sometimes forgot about the opportunities right in their backyard. If you are an entrepreneur from a smaller city, like myself (Pittsburgh), reach out to local media outlets and become a hometown hero. You can build a ton of credibility by being the go-to in your industry in your local area.

Chad Keller, Eyeflow

11. Cheddar TV

Cheddar TV is a live streaming online media platform. It covers finances, entrepreneurship, business and other topics. Its content is also syndicated to other major news channels and can help with getting one’s foot in the door to more traditional TV appearances.

Adelyn Zhou, TOPBOTS

12. Industry-Specific News Outlets

We saw the amount of traffic coming to our blog skyrocket when Ruby Weekly picked up one of the blog posts that our senior developer published. Since then we’ve started submitting blog posts to highly targeted technology newsletters that cover related subjects. DevOps, AWS, etc. — they all have their audience. It positioned our brand as a thought leader in technology.

Andrey Kudievskiy, Distillery

How to Build a Successful Brand through Content and Social Media

If you want to build a successful personal brand or even one for your business, it’s all about the content you provide and how you engage with your audience. It’s way too easy to throw up a website or blog and think you are going to make a difference with your content and message. This in itself won’t be as effective as you think. There are currently more than a billion active websites and blogs on the internet today — and that’s a lot of content you need to compete with! In addition to creating your own content and platform, you also need to get active on the various media outlets, engagement groups and Q&A sites mentioned above. There are billions of users spread across them and they are just waiting to hear what you have to say!

If you enjoyed this expert round up, be sure to read our previous ones on top recommended entrepreneur books and also 7 low cost site builders to consider when creating your next site.

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Zac Johnson is a online marketer with 15 years of experience and also a blogger at, as well as the founder of You can also follow me on Twitter and Facebook

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What You Need to Know About Influencer Marketing in 2019



With the pervasiveness of the internet, online advertising becomes profitable both for small and large businesses to attract consumers, compared to traditional media in the past five years. Online advertising revenues in the US rose by 22%, to a record of $72.5 billion, surpassing TV ads ($69 billion) in 2016.

An average person is exposed to over 1,700 online ads each month, but only half of them are actually viewed. The use of ad-block applications also rose by 30% in 2016. Consumers today have become immune to ads. They don’t take what brands are telling them at face value and prefer trustworthy sources – a trusted friend, family member, expert or social media influencer.

They rely on these sources before making purchase decisions to seek assurance of a good quality or experience. A research from Nielsen confirmed that recommendations from close peers or family are the most trusted source of information, rather than company websites, consumer reviews, and editorial articles.

This leads to the rise of influencer marketing. Influencers are considered to be credible because of their expertise in a specific subject matter and their ability to engage with their followers. Thus, brands can capitalize on this by using influencers to reach the consumers on social media platforms – where internet users spend most of their time.

In 2017, 71% of internet users are using social media platforms and these figures are expected to grow in the future. Social media has become the channel where influencers connect with consumers.

The most popular platforms for influencer marketing are Instagram and Youtube. According to Goldmedia, sponsored content from both platforms accounted for 34% and 31% of total influencers respectively.

Shifting to Top Tech Influencers

Huawei Mobile, a global provider of smart devices, partnered with a top tech influencer, Judner Aura to introduce the new Mate 10 Pro smartphone by giving an in-depth review of the phone on his Youtube Channel (UrAvgConsumer).

His Youtube channel has the most viewed technology product reviews of all time, with some of his most popular videos generating around 1 million views. The fact that he is extremely well-known for his knowledge of consumer-tech products makes his reviews credible. Thus, influencers like Judner Aura act as a guide that followers turn to before pulling the trigger.

Retail Chains Turn to Fashion Bloggers

H&M utilized Instagram to target young consumers, with its 700 million monthly users ranging from 16-24 years old. A research showed that 85% of Gen Z uses social media platforms to learn about new products and is more receptive to product information on social media.

To promote its H&M Divided Collection, H&M partnered with fashion bloggers, Julie Sarniana and Megan Ellaby on Instagram, resulting in a huge spike in followers just moments after the post was uploaded.

According to 2017 ShareIQ analysis, H&M generated 39 million Instagram engagements from just 486 posts and 20 times higher engagement than its competitors. Since then, H&M has been a strong performer on social media platforms, joining forces with fashion bloggers, style bloggers, models, and other fashionistas.

Joining forces with influencers are effective because it leads to building a brand’s credibility since they specialize in a particular category of content. Take advantage of their recommendations, testimonials, product reviews, and commentaries to attract consumers on social media platforms.

40% of respondents mentioned that they made a purchase after seeing a social media influencers using the product or service. Influencer marketing is a worthwhile investment and if you plan to increase your budget for influencer marketing for your business, make sure to check out the infographic below.

Courtesy of: Milkwhale
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A Fool-Proof Formula to Creating Original Content for Social Media



You are doing a great job of posting on social media every day, and some people appear to be liking your content. So, you’re good to go, right?

Not necessarily.

Research shows that 60% of today’s marketers generate at least a single piece of online content every day, which may include blogs or social media posts. However, not all social media content in particular is equal when it comes to quality.

Social media is an essential part of any digital marketing campaign. Here are a few fool-proof tips for creating sharable original content on social media from one day to the next.

Let’s jump in!

Tell Stories to Generate Original Content on Social Media

Anybody can find commonly used inspirational quotes in his or her industry and post them on their own social media pages. That’s easy.

However, not all people can effectively share firsthand accounts of events in their respective industries that taught them something and perhaps even changed their lives.

If you’d like to produce content around topics that are heavily saturated on social media, it’s paramount that you do something totally unique by telling stories.

If you provide your own input and give your post an original flavor readers can’t find elsewhere on social media, you’ve got winning original content.

Constantly Gather New Ideas

A challenge that many brands face is that they are closed in how they approach to social media marketing.

For instance, perhaps you look at the creation of social media content as a task that takes place within a certain time slot. Outside of this allotted time, you don’t give attention to your content. With time sensitivity aways being of concern, a great way to take advantage of social media and being in the moment, it to focus on Instagram hashtags. With hundreds of millions of users on the platform at any given time, this is a great way to reach a ton of users for free, while also ranking in their platform for what’s happening at any given moment.

If you’re serious about creating successful original content, you’ve got to think differently about when you post on social media. Instead, it’s important that you gather ideas 24-7.

For instance, whether you’re going to a movie at night with your significant other or you’re getting the kids ready for school in the morning, your brain should be wired such that you constantly look for fresh ideas for your social media content.

You could even use these ideas as inspiration for the messages you share as part of your short message service, or SMS, marketing strategy. (View here for tips about what and what not do in the area of SMS marketing, based on a real-world example.)

Take the Visual Route

Words are indeed powerful, but pictures are even more memorable and engaging.

So, if you’d like to create content that grabs your readers’ attention on congested social media news feeds, go visual. That means posting stimulating photos with your written content or even posting video to engage with your target audience on a personal level.

How We Can Help

In addition to highlighting about how to create original content for social media, we offer a wide range of tips and resources on creating effective blogs that generate results.

We understand that online marketing as a whole is quite competitive. In fact, you could say that trying to get your voice to stand out online is a lot like trying to scream louder than everyone else in a crowd of 10,000 people.

Yes, it’s hard, but it’s not impossible with the right tools.

Get in touch with us to find out more about how you can generate online marketing content that people actually want to read, and that will motivate them to purchase your offerings time and time again.

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7 Quick Tips on How to Keep Your Instagram Page Interesting




5 Instagram Marketing Tips to Increase Your Blog Traffic

Overwhelmed with a lot of great Instagram profiles popping up like daisies? I don’t blame you. With Instagram becoming a saturated space, about a billion active users, it’s tough competition to get your followers to stay interested. You can’t afford to be complacent even when you’re confident you have a great following.

The preferences and priorities of your followers change as they go through these fast-paced times influenced by mass media and technology. Keeping them happy and engaged increases the probability that they are here to stay.

Cool Visuals

Instagram is designed to showcase eye-pleasing photos. So use this to your advantage — high-quality, energized and dramatic images are a way to catch your audience’s attention. Use photo editing software or apps that offer a variety of creative filters. Caption photos that tell a curious story and stir positive reactions. Excitement. Nostalgia. Tapping into your audience through emotions builds a connection.

Content Curation

Sometimes things can get boring when you run out of ideas to create, that you just make do with a lazy topic. Try to breathe new life into reliable old posts or topics that may be relevant to your audience or the brand you are promoting. The content should offer something unique or add value to your followers. Every post should give to your audience a take-away to think about or something of use. They will learn to rely on your every post since they can relate to it relative to their everyday lives.

Social Sharing

Effective content curation is a way that can get you to network online, as you are sharing relevant sourced content that you are using to increase your brand’s visibility. This means a higher chance of getting your brand out there, which equates to more potential likes and followers. If you want to increase visibility, buying Instagram likes can help you get ahead. The more likes you get, the more traffic you get. A win-win situation if you ask me!

Play with Trends

Admit it, it’s fun to join in on the latest hype or even crazy meme to make things lighter and more entertaining. Novel ideas spark interest and build even more ideas and dialogue. We are curious beings and new things, or even old things seen in a new light, are always great conversation starters. The more you get your audience interested, the more they will understand that your brand is keen on providing current and fresh concepts.

Following the Big Name Brands

One of the most effective ways to keep your own social media profiles and updates relevant and interesting is to keep an eye on the big players in your industry. It doesn’t matter if you are an e-commerce company, selling ads online, or even just posting pictures of the latest fashion — it’s important to know what your competition is posting, so you can not only get inspired by their promotions — but also get determined to do it even better! Follow the big name brands and most followed Instagrammers in your niche space to see what others are liking and sharing the most.

Engage in Debates

You can’t please everybody. There’s bound to be that one commenter who will think otherwise. It’s a great opportunity for you to get involved and comment back. It sends a message that you are in touch with your followers and not a snob. Just remember to keep the vibe positive and conversation healthy. Keep it classy!

Listen to Your Followers

So, you’ve established your brand and the kind of content you wish to sustain and build. There may be times when you’re so focused on getting your brand noticed, you’re set to base everything on your decisions. You forget your audience has a voice too. Don’t become one-sided. Feature them in your posts. Give back. Take the time to know and understand the needs or preferences of your audience but still keep true to your brand. Be receptive. Be flexible.

It’s a challenging feat to take on. But if your passion is blogging and getting satisfaction from seeing your followers happy, then keeping them interested will come naturally to you.

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