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How to Use Specialization as a Blogging and Business Tool

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Succeeding in blogging and business isn’t easy. It can seem like there’s always someone else trying to do the same thing as you are in the same business space, while also trying to rank for the same keywords and search phrases in Google. Customers are rarely loyal creatures, and they always seem willing to abandon you for the newest or cheapest alternative. This is especially true when searching for content and answers online. Carving out a niche in the world of content creation and online business is tough, but it’s a lot easier if you take advantage of one of the most powerful tools in business: specialization.

Specialization Makes Your Individual Offer and Value Essential

You can probably think of some strange small businesses in your hometown that you can’t believe are still there: some tiny shop that delivers products or services so specific that you’re surprised that they can stay afloat. But they do – and you can learn from them. It’s not just about what you can learn from a local business, it’s how you can apply these same working methods online as well. While it’s possible to target too small of a customer base, the tiny shop you’re thinking of proved that specialization can make your business essential to a small but loyal group.

There are a lot of companies making tubs, toilets, and other bathroom fixtures, and the market is dominated by a few big brand names. That makes it tough to break into. But what about specialty fixtures? Take a look at this walk-in tubs provider and blog for example. They are not only providing actual products and services for bathroom fixtures designed for the handicapped or elderly are specific and essential to small groups, they are also creating informative blog content around these same angles in the process.

No matter what happens to the world or economy, there will always be a demand for such products and services, and that opens a niche for regional plumbers and national manufacturers alike. At the same time, think about the millions of people searching online for questions and answers on the topics covered through their site as well.

Specialization makes you appealing

Specialization also implies expertise and quality. Expertise and size are, to an extent, a zero-sum game: you’d likely assume that a small specialty shop would have higher-quality goods and a more knowledgeable staff than a big box store (and you’d usually be right).

This can translate to bigger profits. If you can’t match the prices of the big box stores, maybe you can convince your customers that you’re worth a little extra on the price. Specialization can do this. Can you reposition your business as a local expert in a certain niche?

To show an example of how someone is using specialization to gain future exposure on their expertise and personal business, look no further than Marie Smith, who has built a complete online business model and brand around helping businesses accomplish more through social media. Through the article featured below, not only will you find seven marketing tips from Marie Smith on how to better execute your social media marketing efforts, it’s also a perfect example of another brand helping to grow her expertise and exposure in the process.

How to Find the Right Specialization in Your Own Niche

It’s possible for all sorts of content creators, bloggers and businesses to specialize in what they are best at, while also providing their audience with what they want. The way to start is to look at what your customers already think you’re best at. If you’re selling more of one type of product or service, maybe you should center your business plan around that. You can reposition your brand as focused on that product or service, and push the rest of your offerings into related categories or add-ons. You can always grow later – remember, Amazon started as a bookstore!

Specialization is key in both online and offline business. Your business needs a specific calling to focus on. Other things should be pushed to the side, dropped entirely, or outsourced or subcontracted. (In fact, those subcontractors and outsourcing companies are great examples of specialization: a company that focuses entirely on telecoms expense management is a very specific type of company indeed. That type of business certainly qualifies as essential to some, and good ones cultivate reputations as experts).

Another example of this can be seen below, as “telecom and IT invoicing payment” solutions is something businesses are researching all the time. By writing about these types of search queries and providing valuable resources, it helps grow the parent brand and business in the process. Again, this all comes out of creating quality content for your audience.

Branding is key — whether it’s an online article, print advertising, television advertising or anything else you can think of.

Have you seen one of those newspaper ads with too many bullet points? Put your main mission front and center, and avoid trying to cram in everything under the sun. Your customer needs one thing, and they’re not going to be more likely to choose you just because you also do 800 other things – in fact, they may be less likely to choose you because you won’t look like a specialist or an expert.

The same is true in search engine optimization (SEO), where superfluous keywords and a broad focus can reduce your ranking for your core offerings.

So focus your content creation and business efforts on building your brand through the use of specialization. If you do it right, you’ll gain a consistent customer base and a firm niche from which to grow.

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Srish Agrawal is an entrepreneur, branding consultant, and angel investor. He is also the Founder & CEO of A1 Future Technologies, which includes sites like Logo Design Team and Infographic Design Team, and has helped over 25,000 clients improve how they look online.

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Some of the Most Vital Considerations When Starting a Blog in 2019

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All businesses these days face stiff competition from rivals within their industry. The world of business has become far more competitive over recent years, and this has made it all the more important for business owners to find ways to boosting success and marketing their brand. The good news is that the internet has made it possible for anyone to compete on a level playing field against some of the biggest brands and businesses in the world today.

One of the best ways in which you can do this is through effective and regular blogging, and then mapping out a plan of attack and how to reach your target audiences through both social media and SEO.

Business owners start blogs for all sorts of reasons these days. This is because blogging can offer such a wide range of benefits, which makes this an invaluable tool for businesses of all sizes. Thanks to the power of WordPress, there are no longer any technical or design skills required, which means anyone can start a website or blog in just a few minutes time, with little to no upfront money required.

With all of this in mind, there is an ever increasing demand for people who want to know how to start a blog of their own. This can also be for any number of reasons, but one key thing you must keep in mind is the importance of creating high quality posts. At the end of the day, quality content and promotion is going to win. This is also what Google wants to see from their top ranking sites in the search results as well.

Some of the Main Factors you Need to Consider

So, what are the main factors that you need to consider when it comes to starting a blog? Well, one of the things you need to remember is the importance of dedicating time to your blog. A blog is not something you can start and then simply abandon once you get bored of it – unless you want to do more damage than good. You need to be consistent both in terms of the regularity of your blogs and the quality of the content. Your blog is something that can help to make your business success as long as you operate it the right way, so it is well worth putting in some research.

You need to ensure that each and every post you submit on your blog is of excellent quality. The last thing you want is for your audience to be reading badly written content that is boring and inaccurate. This is something that can have a seriously damaging effect on your reputation, which is why you need to be so careful when it comes to your blogs.

The other thing you need to do is ensure your blog posts are eye-catching and reader-friendly. Don’t just type reams and reams of content with no structure, paragraphs, or sub-headings. Instead, structure it in a way that is suited to the length of the post. In addition, add some high quality graphics and images to make the posts even more interesting for the audience.

It is, of course, vital that you also market your new blog posts when you add them, and this is something that can be easily done via social media. You can simply add a link to each new blog post, which will help to drive more people to your site and to your posts. This will help to ensure that your blog posts are seen by as many people as possible and that you have a chance of your links being shared with others.

Making sure you start a high quality blog is a great way of marketing your business, increasing your rankings, and impressing your customers. It is also an excellent way of gaining a reputation as a leading authority in your field.

How You Will Benefit from a High Quality Blog

No matter what the size of your business, you can benefit in many ways by starting a high quality blog as long as you maintain the quality and regularity of your posts. So, how can you benefit from quality blogs? Well, one of the key benefits is that you will be able to market your business as well as your industry in a subtle yet highly effective way. In addition to promoting your brand and industry, you can also more easily direct people to your promotions, events, and provide a wealth of information through your blog posts.

Another of the key benefits that you can look forward to when you create a high quality blog is the ability to drive more traffic to your site. This is not just as a result of adding links to your posts but also by impressing search engines through the addition of regular, fresh content. This is something that the major search engines are keen to see and if you continue doing this, you can benefit from your search engine rankings increasing. This in turn means greater exposure for your site and business.

There is, of course, one more major benefits that comes from creating and posting high quality blogs. If your posts are engaging, accurate, factual, and useful to the reader, you will start being seen as a leading authority in your field. This means that your audience will have far greater confidence and trust in what you have to say, your content, your site, your products and services, and even your recommendations.

So, as you can see it is well worth taking the time to create quality blog posts because your business will benefit in so many ways.

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8 Creative Ways You Can Improve Your Online Dental Marketing Strategy

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Successful dental practices sign at least 20 new patients every single month. With so many options out there, how do you encourage prospective patients to choose your practice over your competition? Go to where they conduct their searches.

Since 97% of consumers use online search engines to look for a local business, your dental practice needs to appear in those search results. Learn how to improve your digital dental marketing strategy below to get more patients and keep your current patients coming back.

Take your dental marketing strategy to a new level with these 8 genius suggestions.

1. Build a Better Dental Website

Think about the last time you searched for a new doctor. Did you drive around town to physically check out all the clinics in your local area? Or did you conduct a search online and check out their website?

Chances are you did the latter. Potential patients most often form their first opinion of your practice when checking out your website. The look and quality of information on your website reflect how people will view your practice.

Since 75% of people judge a business’s credibility based on the website’s design, you need to take the time to build a great one.

The best dental websites offer features like online scheduling, bill pay, and prescription renewal.

This shows you care about your patients and want to make these important interactions as easy as possible. They also come with direct messaging options so your patients can quickly ask questions without needing to make an appointment.

Great dental websites should also load quickly to prevent users from bouncing. This applies to both the desktop and mobile versions of your website. As more people use their smartphones to look up services, you need to make sure you optimize your website for these mobile searches.

2. Start a Dental-Focused Blog

If you have not done so already, you need to start a blog focusing on all things dental. A dedicated business blog with relevant articles covering topics related to dentistry draws in more potential patients. When they search for an answer to a very specific dental question, blogs and articles containing keywords from the search pop up.

Be sure you are one of these websites that appear high up in search results by covering as many helpful subjects as possible in your blog. Consider writing a post that corrects a wrong assumption about dentistry. Or break down a recent trend in your industry, like using activated charcoal for whitening teeth.

3. Remember SEO

You must include search engine optimization, or SEO, techniques on both your website and in every single blog post. SEO means creating content that search engines easily understand to help your pages rank higher on the search engine results page.

Help search engine algorithms help you by including the following:

  • Security certificates proving your pages are safe
  • High-quality, relevant content on every page
  • Alt tags for any uploaded images
  • A solid social media presence.
  • The correct schema markup for the dental industry
  • Backlinks from reliable websites
  • A mobile-friendly version of your page

Good SEO requires careful research and planning to get the best results. Interested in learning about great SEO for dentists? Read more here.

4. Create Images Patients Want to Share

When patients share images that relate back to your business on social media, it acts as free advertising. A viral image reveals your authority within the industry and creates many links back to your website. It also gets your brand name in front of people interested in your services.

People share images they believe will be entertaining or bring value to their social circle. They also share images to declare their individuality and define themselves to other people. Tap into these reasons for sharing to ensure your images reach as far as possible.

5. Include Video Marketing

The highest-ranking dental websites with successful conversion rates all use one very important type of media marketing, video. Modern consumers prefer to watch a video than read an article or webpage when learning new information. The same applies to learning about a new business.

Dental practices benefit from videos since almost every action take comes with a visual component, like using CAD-CAM machines to make crowns. Consider including a few of the following video types on your dental website:

  • Educational videos covering frequently asked questions or basic dental hygiene
  • Overviews of the various treatments and procedures offered
  • Reviews from happy patients
  • Introduction videos for each dentist to include in their profile
  • A welcome video to introduce your dental practice to new, potential patients

Each of these videos offers a different benefit. So think about what action you want users to take when they watch the video to decide what will work best in what location.

6. Highlight Patient Reviews

People love looking at online reviews before making a purchasing decision. In fact, 84% of people in the United States trust an online review as much as they do a personal recommendation from a friend. They do the same thing when searching for a new service provider like a dentist.

No dental advertisement strategy would be complete without patient reviews. Feel free to ask your patients directly or offer an incentive for them to leave a review. You can ask in person or provide a link on your website to the main review websites: Facebook, Yelp, Google, and the dental directories listed below.

7. Join Dental Directories Online

Join a directory for an easy dental advertisement by getting high-authority backlinks to your website. Go beyond the typical Google My Business page and Yelp directories for more hits.

Claim your business on other dental directories on the ADA website, Smile Guide, The Dentist Hub, Dentists.com, ZocDoc, and more.

8. Invest in Pay-Per-Click Advertising

Your dental Internet marketing strategy should always include extensive keyword research. You want to include these keywords on your website for better SEO and a free pass to higher search engine results rankings.

You should also use these keywords when conducting paid advertising.

Pay-per-click advertising works well to attract customers because your dental promotions appear when someone searches for a specific keyword you know brings you business. You simply choose the keywords that trigger your ad to display and, when someone clicks on it, you pay a set amount of money.

Keywords with more competition cost less than those with narrower results.

Get More Great Advice for Superior Dental Marketing Strategy

Marketing experts incorporate all these creative strategies into their own digital advertising campaigns. As a dental practice, you must include the above suggestions in your online dental marketing strategy to succeed. But what else can you do to improve your business’s client base?

Check out these other awesome articles like tips on blog design to drive traffic and how to make a sitemap for better SEO. No matter your question, BloggingTips can help you find a workable solution fast.

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10 Telltale Signs You Need to Fire Your SEO Specialist ASAP

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You probably already know that bringing SEO techniques into your marketing campaign can increase the chances of your business appearing on Google’s first page of search results. But do you know exactly how important this positioning is?

In one survey, 75% of consumers who used Google to find a business never bothered to look beyond the first set of listings.

For those reasons, business owners will often find an SEO agency to assist with their campaigns. But not all services have your best interest at heart.

In this guide, you will find 10 red flags that scream “It’s time to fire your SEO specialist.”

Is it Time to Fire Your SEO Specialist?

The job of an SEO specialist is to analyze their clients’ websites for improvements they can implement in order to help bring them to the tops of search engines. Although it may sound like a simple task, it is often time-consuming hard work that involves developing engaging content, completing keyword research, building links, and a ton of other duties.

Click here to learn more about managed SEO services. In the meantime, these are 10 signs your current specialist isn’t working out.

1. Their Content is Subpar

The SEO world is changing because Google is becoming more concerned with ranking high-quality content on the front page of its search results. So, in order to run an effective SEO campaign, the content on your website needs to be informative, helpful, and well written.

If your SEO agency is creating subpar articles for you, it’s time to take your business elsewhere. Sticking around for bad content will hurt your site more than it will help.

2. They Never Change Their Strategy

Because there are frequent changes to search engines, technology, and consumer buying trends, SEO changes pretty often. Good SEO agencies know how to stay on top of these changes in order to implement them into their clients’ SEO campaigns.

With that said, if your agency doesn’t seem to be updating its techniques, leave them for an agency that evolves.

3. Their Turnaround Time Seems Too Good to be True

There are some SEO companies out there that who make ridiculous promises that involve your rankings raising rapidly. But the truth is, improving your overall SEO ranking can take months, not days.

The companies that promise those quick turnarounds often annoy potential customers with mass spam email campaigns and other quick fixes that won’t help you meet your long-term goals.

4. They Employ a One Size Fits All Technique

The SEO techniques that work for one business aren’t always going to be effective for another. That’s because several factors come into play such as:

  • The location of the business
  • The domain age
  • The business’s competition
  • The keywords used

If your SEO company only offers pre-made packages without customization, they aren’t completing any type of analysis on your website. In turn, you aren’t getting enough attention for your site to fully thrive.

5. They Don’t Complete a Thorough Consultation

When you start working with an SEO company, the first part of the process should include a consultation. During the consultation, you should be given an opportunity to discuss your goals.

For instance, a company’s goals might include:

The goals will differ from one company to the next. And the goals you have will drive many factors like the keywords your SEO company will use or the way the content strategy will be implemented.

If no one is asking about your conversion goals, they can’t help you meet them.

6. They Don’t Tell Keep You in the Loop

Your SEO agency should always be 100% transparent about what they are doing for your website. And if they don’t tell you what’s going on, they are probably trying to hide something shady.

After all, there is no secret formula for improving your SEO.

In addition to hiding its methods from you, a bad SEO company will often lack clarity. If your contact or account rep speaks with vague language, confuses you with fancy industry jargon, or is often late when responding to your inquiries, you should do business with another.

7. You Aren’t Receiving Reports

A good SEO agency will make progress reports available for you to review regularly. The reports should contain accurate information based on your goals.

Additionally, the information on the reports should match up with the responses you are receiving on your website.

8. They Claim to Have a Connection with Google

There are tons of SEO companies out there that scam unsuspecting clients. Believe it or not, a common scam is to pretend to have an inside connection to Google or a claim that they know the algorithm.

If you really want to see an example of how top agencies are standing out and building a great reputation for themselves, follow any of these agencies.

Neither one of those claims is ever true. You can stay safe by making your decisions based on past experience and proven trends.

9. They Don’t Have Much Happening on Social Media

Good SEO agencies have active social media presences where they keep their followers engaged. A strong social media presence is also a good sign that the company is going to be around for a while.

If a company doesn’t set up any social media accounts, they are probably trying to stay under the radar.

This is another common scam. A company will collect as much money as it can before it disappears and pops up again under a different name with a new website.

10. They’re Building Bad Links

Link building is one of the hardest, yet most important parts about improving your SEO. And in order to see great results, the quality and legitimacy of the have to be high.

A good link is appropriate to the context and it is presented in well-written content that has been properly researched and published on relevant domains. On the other hand, bad links appear in poorly written content on irrelevant domains.

Follow These Tips to Learn More

Whether you choose to work with an SEO specialist or you want to manage your own SEO campaign, our blogging tips can help you drive more traffic to your website and increase your sales. For additional resources, follow us today.

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