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Standing out in the sea of online resources can be tough even for established publishers. And for those who are new to the industry, it’s even more terrifying.
Being on top of the search engine results is a never-ending competition that will go on for years. That’s why more and more types of content are being made to cater different needs of different types of readers.
For content marketers, there’s a type of content that will help their blogs rank higher in search engines and drive traffic for years. This content offers a long-term value and is a very smart move to add into your own blog.
It’s called “evergreen” content.
What is evergreen content?
Evergreen content is a timeless piece that can be in different forms like video, blog post, infographics, or podcast.
It’s an in-depth research with tons of valuable information that solves readers problems on a certain topic.
Think of it as a goldmine of information that will stand the test of time. Not only does it help your readers but it also provides enough content that will be useful for ranking in search engines.
Benefits of creating evergreen content
Nothing but good comes out of this type of content, not unless you don’t do it properly. Here are some benefits of having an evergreen content on your own site:
Good for SEO
An evergreen content is SEO friendly because you can naturally insert your target keywords into the post without sounding repetitive. But remember that while your main purpose is to drive traffic and you want your keywords to be on the important parts of your post, you don’t want your blog’s readability to suffer.
One more thing is, this type of content increases your chance to get backlinks from publishers because of the high value it brings to readers. Backlinks are part of Google’s ranking factor and are vital for ranking higher in the search results.
Because of the timeless nature of your blog, you’ll find that the traffic it generates grows steadily. Trending topics will spike up your traffic for a few days but after the trend, you’ll lose readers quickly.
Evergreen content has long-term value and will keep benefiting your website for more years to come. Meaning, you’re not required to always keep up with the daily happenings. For example, for a news site, the demand for new content daily is extremely high whereas an evergreen content only needs to be updated every once in awhile.
As mentioned above, an evergreen content includes highly valuable information to its audience. It positions your brand as a trusted source which will eventually boost your reputation. Being a credible source is very important in the industry. Aside from getting your name out there, the effects of having great reputation will also influence people to be your paying customers and loyal readers.
Examples of evergreen content
Creating a visually appealing and easy to understand content called infographics can be a form of evergreen content. People are more likely to read and believe a summarized version data pictures. They are also easy to recall especially because humans are visual learners.
If you are going to present statistics and facts, turning it into an infographic is a good content strategy. There are hundreds, if not thousands of people who look for information to back up their own content.
A good example of an evergreen video content is an explainer or a how-to guide. A YouTube channel called Kipkay seem to have mastered this one. Guides are almost never going out of style. One of their most popular videos is a guide on making cat toys. Content for pets is a good niche and will never go out of trend anytime soon.
Comprehensive product reviews are a great way to gain traffic. For example, Web Hosting Secret Revealed shows an ultimate list of web hosting reviews. While it’s only a single reference page, notice the number of products in there and how they allow for sorting through the best one. It feels like the only source you will ever need if you need to look for the best hosting provider for you. If you have this kind of source, would you look somewhere else? Plus, each one contains their own pages separately that will definitely stay relevant for a long while.
Tips on writing an evergreen content
While some pieces of content may be in different forms, you will find that most of them have standard features they follow.
It should be comprehensive
You need to create one that is long enough to deliver the message of the post. Most evergreen contents have typically longer words but it’s not only exclusive to that. Even a short one that is packed with information will go a long way.
Keep it updated
While most of the information you will add can still be relevant in the next three years, it’s still better to review and keep your content updated. This means you will have to read over your content again to ensure that you are not giving out an outdated information.
Always consider your audience
Some content marketers think about themselves and how they are going to benefit from their blog. Instead, what you should prioritize is what your targeted audience will gain from it.
Several tools will help you on finding the best piece of content to write or improve. Google Analytics is always a must-have tool if you’re a blogger. For example, you see that your most popular content is spiraling downwards, it may be good to do a makeover. You can also run an analysis to see which type of content get more traction within your competitor.
To sum it up, your evergreen content is a high-quality and informative piece that will be valuable and still relevant today, tomorrow, or in the next coming years.
It’s a whole new level of content strategy. But just because of it’s incredible benefits, it doesn’t mean that all the content on your site should be evergreen. You will need a mix of different types of post to keep it balanced and still get your users to be engaged.
5 Blogging Laws You Need to Know to Avoid Legal Troubles
Creating a blog is one thing. Managing it is another. It’s easier to develop a blog from scratch than maintaining one. You need to consider many things to ensure your blog’s survival. One of which is its legal side.
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Unfortunately, many neglect its importance because it’s hard to understand. Trust us — reading long texts of laws and regulations is no fun.
This guide, however, solves just that. We’ll help you comply with the law so you’ll stay out of legal trouble.
Getting copyright protection is necessary to keep your content from being plagiarized. The copyright law does just that. It protects an author’s original creation, such as articles, photos, videos, and music.
This is very important especially that these works are usually seen in blogs. You can also profit from the law as you gain control on how you want it to be reused by other people. You can even sue anyone who misuses your copyrighted material. You can then ask for compensation for the losses.
Never copy or re-use anyone’s work without giving proper credit or seeking permission from the author.
Terms and Conditions
Nobody wants to get lawsuits. But if you do get one for your blog, then your best protection would come from your terms and conditions. They are your website rules which discuss which are allowed and aren’t allowed on your blog.
You need to have one to protect yourself and your online business. Terms and conditions explain refund processes and policies of your content.
It also explains the process of resolving legal disputes, as well as prevents anyone from using your blog without permission. Having thorough terms and conditions prevents copyright infringement.
The last thing you want is for your enemies to find loopholes on your blog. Avoid this from happening by having terms and conditions. It’s a great way to prepare for worst-case scenarios.
You can also translate these legal documents on your blog to the language of your readers. This way, they’ll understand how your blog works.
Disclaimers protect you from legal liability as it clears things out. They make it clear to readers that your content is personal opinions, not facts. You need disclaimers for protection against defamation lawsuits.
This is important for blogs as you usually express your own ideas based on your reaction to facts. Blogs don’t necessarily convey factual data as it functions as an outlet for writers’ opinions.
However, it doesn’t mean that you won’t get sued if you have one. Instead, there’s a good chance you can defend your blog because you have a disclaimer. You also don’t want to be responsible for content websites publish based on your blog.
This is especially important if you’re sharing affiliate links. In an interconnected world, it’s vital to have protection for your individual rights.
Taxes for self-employment
Blogs aren’t just a hobby. For many, it’s also a source of income. If this is the case, then it’s a legitimate business and you need to comply with the Internal Revenue Service (IRS). You might be your own boss, but even that comes with added responsibility.
Pay healthcare and social security taxes from the profits you earn from your blog. These are called self-employment or SE taxes. Blogs earning $400 or more annually are required to pay these taxes.
Thus, it’s important to have general knowledge in keeping track of your finances. Learn basic accounting and financial management to not have any legal problem. It might be boring and tedious at first, but it’s very useful in the long run.
Also, pay taxes on time so you won’t get penalized, or worse, have your blog shut down!
Dealing with legal troubles is a big hassle. Not only does this waste your time and energy, but this can also lower your blog conversions. However, you can avoid this from happening by knowing the laws regarding blogging.
Ignorance of the law excuses no one, including bloggers. Thus, it’s best to spend time understanding all these rules even if they seem boring. Doing so will safeguard your blog’s interest, and could make your blog more credible.
While using them is ideal because they generate the documents in seconds, there’s no replacement to actual legal advice and counsel in creating these pages on your blog.
Therefore, if you want to be safe and keep your blog from getting into legal troubles, you need to consult professional advice and counsel regarding these blogging laws.
5 Things Squarespace Analytics Doesn’t Tell You and Why It Matters
If you would like to improve the audience impact of your blog, you need to know analytics. Numbers in analytics are useful tools that will guide you in creating more powerful content to maintain the happiness of your visitors. Using and understanding analytics can connect you with your audience so that they will keep coming back to your website.
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Squarespace Analytics is easy to use and effortlessly gives you daily reports. You can see panels such as the Activity Log, Popular Content, Search Engine Queries, Site Search Queries, Traffic Overview, and even Traffic Sources. You don’t have to feel overwhelmed by these tools since these modules are there to make your life easier. You can get full-time analytics for the traffic to your website.
Google Analytics is another tool that you can use and include with your Squarespace Analytics, since not every report and feature is found in the latter. There are a lot of similarities and differences between the two analytics, but here are five things that Squarespace Analytics does not tell you.
1. Audience Demographics
Squarespace Analytics lacks the ability to report your audience’s demographics. It cannot show you the age and gender of those who visit your website, which you’ll need in order to target a particular group or niche when marketing a product or offering services.
2. Audience Interests
Squarespace Analytics cannot tell you what particular interests your audience has. This information is important so that you know what kind of content to focus on to attract clients with SEO and other marketing tactics. Understanding the interests of your audience helps you know what to offer based on their interests, wants, and likes.
3. Visitor Location
Squarespace Analytics does not tell you the location of your visitors. You will know how many visitors you have, but you will now know where in the world are they located. But this information proves useful, especially since visitors from other parts of the world may become your clients. It is great to know that you have an impact around the world, but unfortunately, you cannot get this report with Squarespace Analytics alone.
4. Behavior Flow
Squarespace Analytics does not generate behavior flow and user flow reports, which show you the particular movements of people who visit your website. These diagrams are meant to tell you what makes your visitors access a particular page on your website over the another page, or what makes them leave a particular page on your website.
5. Real-Time Analytics
Squarespace Analytics does not show real-time analytics. On the other hand, Google Analytics can tell you exactly the number of visitors you have at the exact moment that you view your website analytics. You won’t know the exact web page your visitors are currently viewing based only on Squarespace Analytics.
These are just some of the things that cannot be shown to you by Squarespace Analytics. It is better to combine the two, Google Analytics and Squarespace Analytics, in order to get comprehensive and thorough reporting. The latter gives an abstract report while the former gives a more expanded report of analytics for your website.
5 Profitable Ideas to Make More Money from Your Blog
Blogging is one of the best ways to make money online.
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However, if you’re relying on the most basic and commons tactics to earn money, then you’re putting all eggs in one basket.
For instance, if your blog’s source of income rests on display ads, then you should find another income source quick.
Spencer Haws documented how and why his Google Adsense got banned. He already has earned over $13,000 when the terrible news happened.
At this point, there really isn’t much you can do but start from the beginning and work your way back up again.
It sounds unfair, but it is what it is.
As mentioned, you need to find other ways you can make money from your blog. Doing so lets you increase your profits and sustain your earnings over time.
Below are profitable ideas that you can implement on your blog.
1. Optimize ad places
I won’t blame you if you insist on using Google Adsense and Media.net to make money from your blog.
While Spencer’s Adsense account got banned, he was able to create one eventually.
He tried out alternatives, but nothing came close to the payouts that Google was giving out.
Aside from observing the rules to prevent your account from getting banned, make sure that the ads are placed at optimum sections of your blog. Doing so will ensure click-through rates and payouts.
Below are ways that you can feature inline ads on your blog tastefully:
- Use your space wisely – Most ad networks offer different sizes for their ads. Use the ones that fit on the different sections of your blog to a tee. Don’t choose ad units that occupy more than the allotted width or height of the section.
- Don’t compromise your content for ads – Your content is what drew readers your site, not the ad. As tempting as peppering your blog with ads, this may backfire and cause readers to leave your blog. Therefore, find a way to feature your ad prominently without obstructing user experience.
- Split up your ads – Don’t lump together ads in the same section. Spread them out to increase the chances of visitors seeing and clicking on them.
2. Think outside Google Adsense
Why stick to one way of streaming the money-making ability of your blog?
There are much more reliable tactics to earn from your blog aside from display ads. Below are three of the most popular ones:
- Sponsored posts – It’s highly possible that your blog has generated influence in its industry over the years through the content you publish. Leverage your authority by offering sponsored posts. Brands can approach your blog to feature their business on one of your posts for a free. In return, you link to their site so you readers can visit it if they’re interested.
- Membership site – If you have fostered a community through your blog, then monetize it! Create a members only section on your blog where you publish exclusive and high-quality posts there. To become a member, visitors should pay and subscribe to get their hands on your valuable content.
- Affiliate marketing – Arguably the most popular way to earn money from your blog. This method requires you to sign up on programs where you can place links to products and services on your blog post. If your visitor makes a transaction from the link on your site, you get a commission.
3. Clear and concise pricing
Let’s say you’re offering your services on your blog. You need to show to customers how much they cost. This gives them a chance to make an informed decision whether or not your services are worth the price tag.
But to increase conversions, it’s better to develop web calculator on your sales page. This is perfect if your offer discounted prices on bulk orders of your product or service.
The tool will calculate the price for them so they can get their hands on how much they’ll have to pay on you.
4. Build a product
As a blogger, you must have built a readership by sharing your knowledge and expertise about a subject. Therefore, it’s time to make money as a subject matter expert (SME) by creating a product.
Since you already write, the easiest way to earn money is by creating ebooks.
E-book writing is like writing a blog post but not quite at the same time. You need to understand the nuance of writing for either because they are a lot more different than you think.
Below are ways on how to prepare yourself in writing an e-book:
- Write for a “need” – It’s easier to write about something that you want to talk about. However, writing for demand or need by an audience is another story. Since you want people to buy your book, you need to write it for the people who will most likely purchase it. By finding a solution that people desperately need for their problem, you’ll have a higher chance of selling your blog.
- Organize your writing – You can’t write only when you feel like it. E-books are longer than blog posts, which is why you need to approach your writing strategically to finish it. Dedicate a time of your day writing the e-book and set a deadline for it. Doing so allows you to become more accountable for your product and your success.
- Don’t be afraid to spend – You can’t do everything yourself. As good as your writing is, you need a professional editor to make sure that the e-book doesn’t contain grammar mistakes. You also need to get a designer to create a book cover and other graphics in your e-book. Hiring these people may cost you, but it will greatly benefit you in the long run once people see how much quality and care you’ve invested in your product.
5. Sell to your email list
As you pursue the different methods of making more money with your blog, you’ll encounter services and products that you believe in. This goes on top of the e-books you’ve probably written for sale.
To increase your profit, send a sales letter to your email list in the hopes of converting them into customers and not just your die-hard readers.
As a permission-based marketing tactic, people join your email list because they believe in what you say and do through your content.
Therefore, the trust is already there, making it easier for you to convert them into clients!
Blogging can be unpredictable at times. One day, you’re earnings thousands, and the next day, you’re earning peanuts.
Therefore, the best defense to the eccentric nature of blogging income is to diversify your income streams.
The ways mentioned above should give you an idea on how to approach making more money from your blog, if not get your started already!
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