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In life, you learn from your mistakes.
You won’t grow if you don’t let the error of your ways shape your life and become a better person in the process.
The same can be said about SEO.
You can try your best to observe the best SEO practices on your blog. However, it doesn’t necessarily equate to producing the results you want.
You can’t do the same thing over again expecting different results.
You need to change and mix things up.
Of course, you can’t improve if you don’t know what you need to work on.
This reason is why you must scale and track your blog’s performance over time. Whether you own a blog or manage someone else’s, it is crucial to keep tab of its progress. The data should provide you information about your most viewed pages, how long they stayed on each, and the referral traffic, among others.
When it comes to SEO reporting tools, you should be good with Google Analytics and Search Console. Both offer insights and data that can help figure out the next moves on your blog. However, these tools have steep learning curves. To the untrained eye, it is difficult to extract actionable items from the amount of data they provide. For clients and newbie SEO bloggers, you may need a more straightforward way to analyze the data from your blog. This way, you not only see what the next best steps to take with your blog, but also provide clients an easy-to-understand report of your SEO progress.
Below are SEO reporting tools you need to consider using for your blog:
Agency Analytics is perfect for agencies managing the SEO of different blogging clients. As one of the best analytics tools in the market, it gives you a bird’s eye view on your blog based on various factors.
Agency Analytics lets you keep track of your keyword ranking and monitor the backlinks you acquire over time. The SEO Audit feature allows you to analyze your blog using SEO factors and determine what you need to focus on.
The tool lets you connect your Google Adwords and Facebook Ads, and the popular social networking sites so you can keep an eye on your social and PPC performance.
Once you’ve set the metrics that Agency Analytics will track, you can set the tool to create automated reports using the parameters as benchmarks. You can create a white-labeled report that you can use to impress prospective and current clients.
Agency Analytics offers flexible prices that should satisfy marketers and agencies. For $49/month, bloggers can launch five (5) campaigns with 500 keyword rankings and 50,000 audited site pages. Organizations will have a field day with the $99/month plan which covers ten (10) campaigns, 1,000 keyword rankings, and 10,000 audited site pages.
What others say about this tool: “If you run a small SEO shop or manage a couple of websites for yourself or clients, then this tool is competitively priced and offers a lot of similar features as other tools and services.” – Alex Zerbach, alexzerback.com
2. Raven Tools
Similar to Agency Analytics, Raven Tools is your be-all-end-all SEO reporting tool and then some. Aside from tracking and measuring your site using SEO’s best practices, you can analyze your social, PPC, and email marketing performance. All you need to do is connect third-party apps to Raven Tools, which will extract data and present them to you in a single dashboard.
Once you’ve connected all the apps you need, you can schedule beautiful and easy-to-understand reports to you or clients on a regular basis. Doing so cuts the time of looking at your analytics every time you want to know how you can improve your blog further.
Unlike Agency Analytics, Raven Tools has a higher price point that starts at $99/month for four (4) users. The tool is geared towards agencies serious with their SEO reporting.
What people think about this tool: “[If] you’re on a limited budget and don’t want to shell out for 4 or 5 different internet marketing tools every month, one Raven Tools subscription can easily replace your need for multiple tools.” – John McElborough, johnmcelborough.com
If you want an all-encompassing tool to cover not only your SEO reporting tool but also your budget and call tracking, then NinjaCat is for you. You can monitor your client’s budget so you can see which among the expenses are hitting their ROIs and determine if you’re close to overspending. The tool’s built-in call tracking service gives you the lowdown of calls you received over time. Analyze the calls based on different factors such as location, answer status, duration, and more.
Aside from these, you can draw data from over 750 sources to populate your report. Use the different sources to monitor campaigns across all blogs and websites. Compare data from multiple periods to get a better breakdown of your blog’s performance.
What people think about this tool: “NinjaCat is the best agency reporting tool I have seen on the market. If your agency needs to dive into their clients accounts then this is the tool for you. Spend more time improving and less time bouncing around.” – Brian Jackson, woorkup
While most SEO reporting tools let you view all blog and website data in a single place, Whatagraph focuses on giving you the most visual report possible. The tool automatically generates a visual representation of the data from third-party sources you connected with the tool. As a result, Whatagraph offers the easiest to understand SEO reports in the market. If you want to justify your SEO efforts to clients without any SEO experience, then Whatagraph will help demystify your work to them. Also, the tool is perfect for bloggers who want a simpler way to check the SEO data of their blogs.
What people think about this tool: “Whatagraph is an up-and-coming reporting tool that cuts down the jargon of usual client reports. Its less-is-more approach of showing website data in beautiful visuals and images makes it easy for clients and even marketers to understand your performance.” – Michael Jenkins, Shout! SEO Company
As far as SEO reporting tools are concerned, AWR Cloud takes the cake as arguably the best in the market. Its rank tracking and localization features provide you with unbiased reporting so you can the most accurate ranking for your target keywords. The tool seamlessly works best with Google Analytics so you can make better sense of the data from your blog’s progress.
Unlike other tools, AWR Cloud narrows down to offering you with rank tracking you can trust. Not to mention, it’s also one of the most affordable SEO reporting tools starting at $49/month for 2,000 keywords.
What people think about this tool: “Every single website owner out there who is looking to be found in search engines needs to be tracking their rankings. I believe that AWR Cloud is the best way to do that available at the moment. Simple to set up, easy to use, with a huge amount of data as you drill down.” – Jason Dilworth, jasondiworth.co.uk
There are lots of SEO reporting tools that you can use to track and measure your blog. However, each tool has their strengths that you can play too, depending on what you want to achieve from the report. Most important, the report should deliver the most actionable items to help you improve your blog. An SEO reporting tool is only as good as you find it useful. Based on the tools above, you’ll have your hands full on which one to choose so you can automate SEO reports for your blog.
What SEO reporting tool are you using that isn’t mentioned above? Share them with us by commenting below!
A Quick Guide to Keyword Optimization for Bloggers
The blogosphere is becoming more saturated.
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According to statistics, the number of bloggers in the U.S. rose from 27 million in 2014 to 31 million in 2019. That’s a four million increase in just four years!
That means more choices for readers. Too much, in fact, that we’ve already reached a breaking point that Mark Schaefer refers to as content shock.
Still, there’s no other way for bloggers to success as they need to improve and outcompete each other. The blogging industry is already very competitive that you need to do something to not be left behind.
One good way is through keyword optimization.
What is keyword optimization?
It is the act of searching, analyzing, and choosing the best keywords to increase your site’s traffic. Keyword optimization is necessary for starting your search engine marketing.
Start it right and your site will be full of potential. However, start on the wrong foot and your subsequent efforts are doomed.
However, optimizing keywords doesn’t only happen at the beginning of your campaign. You need to have ongoing keyword optimization to expand your market and discover new opportunities.
Regularly performing keyword analysis and keyword database expansion increases your traffic, leads, and eventually, sales.
Benefits of keyword optimization
Drives traffic to your site
Optimizing your site’s keywords makes your site rank higher. This makes it more searchable and gets higher traffic.
Measures traffic potential
Analyzing keywords to be used helps gauge your potential market. This help you plan campaigns and pitch topics that attract to a specific market(s).
Using optimized keywords on your blog post makes it more relatable to readers. It also addresses their needs because readers see something they’re searching for. It’s also a great way to avoid keyword stuffing.
Understand market behavior
Analyzing top-ranking keywords lets you know what your readers want to read about. This helps you pitch topics that’ll interest them.
Keyword optimization makes your site more searchable and gets higher traffic. This also means more money!
Things to consider in keyword optimization
Popular keywords mean that many people search for it. So, the more popular a keyword is, the more searches it gets. Use popular long tail keywords to drive more traffic to your sites.
However, this doesn’t apply all the time because some popular keywords are very competitive. The higher the competition, the more difficult it is to rank. Thus, you also need to target less competitive keywords.
Choose keywords that are relevant to your blog. Irrelevant keywords make it harder to get visitors because people won’t know what your site is about. You want to let people know that your blog talks about a certain topic or niche. Using relevant keywords helps you get “visitors that convert” and not just “visitors that visit.”
Know the intentions of your target audience. Are they shopping or just browsing? Or maybe they’re just looking for information? Answer these questions to come up with the right keywords.
Blogpatcher – Your top keyword optimization tool
Similar to blogging in general, the SEO tool space is saturated with tools that drain thousands of dollars annually from consumers.
There are reasons why premium SEO tools cost a lot and deservedly so – no doubt about it.
However, people who simply want to increase their site’s search rankings by finding the best keywords for their content but can’t afford the burgeoning costs of these tools are left with nothing.
This main reason is why Blogpatcher was created.
The main purpose of the tool is to help bloggers and site owners analyze their site pages’ SEO performance and identify areas of improvement at an affordable price.
On top of keyword frequency and use of LSI keywords, the page analysis report includes the following:
- Rich media
- Structured content
- Social media
After creating an account, enter the URL of the page you want to analyze. You can also assign the target keyword of the page for the tool to produce a more precise SEO score.
Click on the factor that you want to look deeper into to show you issues that you must resolve soon.
On each section are subfactors that you need to work on to improve your SEO score. Each subfactor shows you how to fix each. This way, you don’t have to blindly resolve the problems of the pages.
In relation to keyword optimization, Blogpatcher shows the keyword frequency and the LSI keywords.
The former shows you the different page elements where you should enter your keyword and whether you’re “stuffing” the page with too many keywords.
The latter provides LSI keyword suggestions that you need to include in the page to increase its search ranking for your target keyword.
The results draw from the top 10 pages from organic search for your keyword. BlogPatcher then analyzes the most common keywords used in all 10 pages and suggests that you use them as well.
After applying the changes to all factors, you need to run another page analysis to see if your SEO score improves.
The higher the score, the better your chances of ranking high on Google search for your keyword!
Ultimately, Blogpatcher removes the guesswork from on-page SEO by simply clicking on the “How to fix” link on each subfactor.
The tool gives smart solutions on how to solve SEO errors and practical advice to new topics, keywords, and content.
Most importantly, Blogpatcher is not heavy on the budget. You can sign up for a free account and limited features and credits to test the tool out for size.
You can move onto the paid option of $39.95/month or $33.95/month for 12-month payment. This option provides more features and credits to help you ramp up your keyword optimization campaign for all your pages.
Keyword optimization is necessary for bloggers because it makes your site rank higher, gets more visitors, and better conversions. You’ll also outcompete your competitors more easily because you’re using keywords that attract readers who need and want your content.
You can bring your blog to greater heights by knowing what keyword optimization is, and following SEO’s best practices.
At best, you can simply sign up for a Blogpatcher account and simply take heed of the advice for each SEO factor.
Either way, you need to work on this now to gain an advantage over your competitors and rake in the most traffic from search engines!
5 Blogging Laws You Need to Know to Avoid Legal Troubles
Creating a blog is one thing. Managing it is another. It’s easier to develop a blog from scratch than maintaining one. You need to consider many things to ensure your blog’s survival. One of which is its legal side.
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Unfortunately, many neglect its importance because it’s hard to understand. Trust us — reading long texts of laws and regulations is no fun.
This guide, however, solves just that. We’ll help you comply with the law so you’ll stay out of legal trouble.
Getting copyright protection is necessary to keep your content from being plagiarized. The copyright law does just that. It protects an author’s original creation, such as articles, photos, videos, and music.
This is very important especially that these works are usually seen in blogs. You can also profit from the law as you gain control on how you want it to be reused by other people. You can even sue anyone who misuses your copyrighted material. You can then ask for compensation for the losses.
Never copy or re-use anyone’s work without giving proper credit or seeking permission from the author.
Terms and Conditions
Nobody wants to get lawsuits. But if you do get one for your blog, then your best protection would come from your terms and conditions. They are your website rules which discuss which are allowed and aren’t allowed on your blog.
You need to have one to protect yourself and your online business. Terms and conditions explain refund processes and policies of your content.
It also explains the process of resolving legal disputes, as well as prevents anyone from using your blog without permission. Having thorough terms and conditions prevents copyright infringement.
The last thing you want is for your enemies to find loopholes on your blog. Avoid this from happening by having terms and conditions. It’s a great way to prepare for worst-case scenarios.
You can also translate these legal documents on your blog to the language of your readers. This way, they’ll understand how your blog works.
Disclaimers protect you from legal liability as it clears things out. They make it clear to readers that your content is personal opinions, not facts. You need disclaimers for protection against defamation lawsuits.
This is important for blogs as you usually express your own ideas based on your reaction to facts. Blogs don’t necessarily convey factual data as it functions as an outlet for writers’ opinions.
However, it doesn’t mean that you won’t get sued if you have one. Instead, there’s a good chance you can defend your blog because you have a disclaimer. You also don’t want to be responsible for content websites publish based on your blog.
This is especially important if you’re sharing affiliate links. In an interconnected world, it’s vital to have protection for your individual rights.
Taxes for self-employment
Blogs aren’t just a hobby. For many, it’s also a source of income. If this is the case, then it’s a legitimate business and you need to comply with the Internal Revenue Service (IRS). You might be your own boss, but even that comes with added responsibility.
Pay healthcare and social security taxes from the profits you earn from your blog. These are called self-employment or SE taxes. Blogs earning $400 or more annually are required to pay these taxes.
Thus, it’s important to have general knowledge in keeping track of your finances. Learn basic accounting and financial management to not have any legal problem. It might be boring and tedious at first, but it’s very useful in the long run.
Also, pay taxes on time so you won’t get penalized, or worse, have your blog shut down!
Dealing with legal troubles is a big hassle. Not only does this waste your time and energy, but this can also lower your blog conversions. However, you can avoid this from happening by knowing the laws regarding blogging.
Ignorance of the law excuses no one, including bloggers. Thus, it’s best to spend time understanding all these rules even if they seem boring. Doing so will safeguard your blog’s interest, and could make your blog more credible.
While using them is ideal because they generate the documents in seconds, there’s no replacement to actual legal advice and counsel in creating these pages on your blog.
Therefore, if you want to be safe and keep your blog from getting into legal troubles, you need to consult professional advice and counsel regarding these blogging laws.
5 Things Squarespace Analytics Doesn’t Tell You and Why It Matters
If you would like to improve the audience impact of your blog, you need to know analytics. Numbers in analytics are useful tools that will guide you in creating more powerful content to maintain the happiness of your visitors. Using and understanding analytics can connect you with your audience so that they will keep coming back to your website.
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Squarespace Analytics is easy to use and effortlessly gives you daily reports. You can see panels such as the Activity Log, Popular Content, Search Engine Queries, Site Search Queries, Traffic Overview, and even Traffic Sources. You don’t have to feel overwhelmed by these tools since these modules are there to make your life easier. You can get full-time analytics for the traffic to your website.
Google Analytics is another tool that you can use and include with your Squarespace Analytics, since not every report and feature is found in the latter. There are a lot of similarities and differences between the two analytics, but here are five things that Squarespace Analytics does not tell you.
1. Audience Demographics
Squarespace Analytics lacks the ability to report your audience’s demographics. It cannot show you the age and gender of those who visit your website, which you’ll need in order to target a particular group or niche when marketing a product or offering services.
2. Audience Interests
Squarespace Analytics cannot tell you what particular interests your audience has. This information is important so that you know what kind of content to focus on to attract clients with SEO and other marketing tactics. Understanding the interests of your audience helps you know what to offer based on their interests, wants, and likes.
3. Visitor Location
Squarespace Analytics does not tell you the location of your visitors. You will know how many visitors you have, but you will now know where in the world are they located. But this information proves useful, especially since visitors from other parts of the world may become your clients. It is great to know that you have an impact around the world, but unfortunately, you cannot get this report with Squarespace Analytics alone.
4. Behavior Flow
Squarespace Analytics does not generate behavior flow and user flow reports, which show you the particular movements of people who visit your website. These diagrams are meant to tell you what makes your visitors access a particular page on your website over the another page, or what makes them leave a particular page on your website.
5. Real-Time Analytics
Squarespace Analytics does not show real-time analytics. On the other hand, Google Analytics can tell you exactly the number of visitors you have at the exact moment that you view your website analytics. You won’t know the exact web page your visitors are currently viewing based only on Squarespace Analytics.
These are just some of the things that cannot be shown to you by Squarespace Analytics. It is better to combine the two, Google Analytics and Squarespace Analytics, in order to get comprehensive and thorough reporting. The latter gives an abstract report while the former gives a more expanded report of analytics for your website.
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