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Blogging Guide

5 SEO Reporting Tools to Help Scale Your Blog’s Growth

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5 SEO Reporting Tools to Help Scale Your Blog's Gr

5 SEO Reporting Tools to Help Scale Your Blog's Gr

In life, you learn from your mistakes.

You won’t grow if you don’t let the error of your ways shape your life and become a better person in the process.

The same can be said about SEO.

You can try your best to observe the best SEO practices on your blog. However, it doesn’t necessarily equate to producing the results you want.

You can’t do the same thing over again expecting different results.

You need to change and mix things up.

Of course, you can’t improve if you don’t know what you need to work on.

This reason is why you must scale and track your blog’s performance over time. Whether you own a blog or manage someone else’s, it is crucial to keep tab of its progress. The data should provide you information about your most viewed pages, how long they stayed on each, and the referral traffic, among others.

When it comes to SEO reporting tools, you should be good with Google Analytics and Search Console. Both offer insights and data that can help figure out the next moves on your blog. However, these tools have steep learning curves. To the untrained eye, it is difficult to extract actionable items from the amount of data they provide. For clients and newbie SEO bloggers, you may need a more straightforward way to analyze the data from your blog. This way, you not only see what the next best steps to take with your blog, but also provide clients an easy-to-understand report of your SEO progress.

Below are SEO reporting tools you need to consider using for your blog:

1. Agency Analytics

agency analytics

Agency Analytics is perfect for agencies managing the SEO of different blogging clients. As one of the best analytics tools in the market, it gives you a bird’s eye view on your blog based on various factors.

Agency Analytics lets you keep track of your keyword ranking and monitor the backlinks you acquire over time. The SEO Audit feature allows you to analyze your blog using SEO factors and determine what you need to focus on.

The tool lets you connect your Google Adwords and Facebook Ads, and the popular social networking sites so you can keep an eye on your social and PPC performance.

Once you’ve set the metrics that Agency Analytics will track, you can set the tool to create automated reports using the parameters as benchmarks. You can create a white-labeled report that you can use to impress prospective and current clients.

Agency Analytics offers flexible prices that should satisfy marketers and agencies. For $49/month, bloggers can launch five (5) campaigns with 500 keyword rankings and 50,000 audited site pages. Organizations will have a field day with the $99/month plan which covers ten (10) campaigns, 1,000 keyword rankings, and 10,000 audited site pages.

What others say about this tool: “If you run a small SEO shop or manage a couple of websites for yourself or clients, then this tool is competitively priced and offers a lot of similar features as other tools and services.” – Alex Zerbach, alexzerback.com

2. Raven Tools

raventools

Similar to Agency Analytics, Raven Tools is your be-all-end-all SEO reporting tool and then some. Aside from tracking and measuring your site using SEO’s best practices, you can analyze your social, PPC, and email marketing performance. All you need to do is connect third-party apps to Raven Tools, which will extract data and present them to you in a single dashboard.

Once you’ve connected all the apps you need, you can schedule beautiful and easy-to-understand reports to you or clients on a regular basis. Doing so cuts the time of looking at your analytics every time you want to know how you can improve your blog further.

Unlike Agency Analytics, Raven Tools has a higher price point that starts at $99/month for four (4) users. The tool is geared towards agencies serious with their SEO reporting.

What people think about this tool: “[If] you’re on a limited budget and don’t want to shell out for 4 or 5 different internet marketing tools every month, one Raven Tools subscription can easily replace your need for multiple tools.” – John McElborough, johnmcelborough.com

3. NinjaCat

ninjacat

If you want an all-encompassing tool to cover not only your SEO reporting tool but also your budget and call tracking, then NinjaCat is for you. You can monitor your client’s budget so you can see which among the expenses are hitting their ROIs and determine if you’re close to overspending. The tool’s built-in call tracking service gives you the lowdown of calls you received over time. Analyze the calls based on different factors such as location, answer status, duration, and more.

Aside from these, you can draw data from over 750 sources to populate your report. Use the different sources to monitor campaigns across all blogs and websites. Compare data from multiple periods to get a better breakdown of your blog’s performance.

What people think about this tool: “NinjaCat is the best agency reporting tool I have seen on the market. If your agency needs to dive into their clients accounts then this is the tool for you. Spend more time improving and less time bouncing around.” – Brian Jackson, woorkup

4. Whatagraph

whatagraph

While most SEO reporting tools let you view all blog and website data in a single place, Whatagraph focuses on giving you the most visual report possible. The tool automatically generates a visual representation of the data from third-party sources you connected with the tool. As a result, Whatagraph offers the easiest to understand SEO reports in the market. If you want to justify your SEO efforts to clients without any SEO experience, then Whatagraph will help demystify your work to them. Also, the tool is perfect for bloggers who want a simpler way to check the SEO data of their blogs.

What people think about this tool: Whatagraph is an up-and-coming reporting tool that cuts down the jargon of usual client reports. Its less-is-more approach of showing website data in beautiful visuals and images makes it easy for clients and even marketers to understand your performance.” – Michael Jenkins, Shout! SEO Company

5. Advanced Web Ranking Cloud

awr cloud

As far as SEO reporting tools are concerned, AWR Cloud takes the cake as arguably the best in the market. Its rank tracking and localization features provide you with unbiased reporting so you can the most accurate ranking for your target keywords. The tool seamlessly works best with Google Analytics so you can make better sense of the data from your blog’s progress.

Unlike other tools, AWR Cloud narrows down to offering you with rank tracking you can trust. Not to mention, it’s also one of the most affordable SEO reporting tools starting at $49/month for 2,000 keywords.

What people think about this tool: “Every single website owner out there who is looking to be found in search engines needs to be tracking their rankings. I believe that AWR Cloud is the best way to do that available at the moment. Simple to set up, easy to use, with a huge amount of data as you drill down.” – Jason Dilworth, jasondiworth.co.uk

Conclusion

There are lots of SEO reporting tools that you can use to track and measure your blog. However, each tool has their strengths that you can play too, depending on what you want to achieve from the report. Most important, the report should deliver the most actionable items to help you improve your blog. An SEO reporting tool is only as good as you find it useful. Based on the tools above, you’ll have your hands full on which one to choose so you can automate SEO reports for your blog.

What SEO reporting tool are you using that isn’t mentioned above? Share them with us by commenting below!

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Christopher Jan Benitez is a freelance writer for hire who provides actionable and useful web content to small businesses and startups. In his spare time, he religiously watches professional wrestling and finds solace in listening to '80s speed metal.

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Blogging Guide

5 Blogging Laws You Need to Know to Avoid Legal Troubles

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blogging laws

Creating a blog is one thing. Managing it is another. It’s easier to develop a blog from scratch than maintaining one. You need to consider many things to ensure your blog’s survival. One of which is its legal side.

Unfortunately, many neglect its importance because it’s hard to understand. Trust us — reading long texts of laws and regulations is no fun.

This guide, however, solves just that. We’ll help you comply with the law so you’ll stay out of legal trouble.

Privacy Policy

The law requires all websites, including blogs, to have a privacy policy. Everyone has a right to privacy. However, most blogs tend to go overboard. They usually get information from other people.

This even happens without you knowing it. A privacy policy tells visitors what information you’re collecting from them. It also shows the reason for collection. It also informs others how the information will be used. This is important, especially that your site automatically uses cookies.

Copyright Law

copyright law - blogging laws

Getting copyright protection is necessary to keep your content from being plagiarized. The copyright law does just that. It protects an author’s original creation, such as articles, photos, videos, and music.

This is very important especially that these works are usually seen in blogs. You can also profit from the law as you gain control on how you want it to be reused by other people. You can even sue anyone who misuses your copyrighted material. You can then ask for compensation for the losses.

Never copy or re-use anyone’s work without giving proper credit or seeking permission from the author.

Terms and Conditions

Nobody wants to get lawsuits. But if you do get one for your blog, then your best protection would come from your terms and conditions. They are your website rules which discuss which are allowed and aren’t allowed on your blog.

You need to have one to protect yourself and your online business. Terms and conditions explain refund processes and policies of your content.

It also explains the process of resolving legal disputes, as well as prevents anyone from using your blog without permission. Having thorough terms and conditions prevents copyright infringement.

The last thing you want is for your enemies to find loopholes on your blog. Avoid this from happening by having terms and conditions. It’s a great way to prepare for worst-case scenarios.

You can also translate these legal documents on your blog to the language of your readers. This way, they’ll understand how your blog works.

Disclaimers

Disclaimers protect you from legal liability as it clears things out. They make it clear to readers that your content is personal opinions, not facts. You need disclaimers for protection against defamation lawsuits.

This is important for blogs as you usually express your own ideas based on your reaction to facts. Blogs don’t necessarily convey factual data as it functions as an outlet for writers’ opinions.

However, it doesn’t mean that you won’t get sued if you have one. Instead, there’s a good chance you can defend your blog because you have a disclaimer. You also don’t want to be responsible for content websites publish based on your blog.

This is especially important if you’re sharing affiliate links. In an interconnected world, it’s vital to have protection for your individual rights.

Taxes for self-employment

taxes for self employment

Blogs aren’t just a hobby. For many, it’s also a source of income. If this is the case, then it’s a legitimate business and you need to comply with the Internal Revenue Service (IRS). You might be your own boss, but even that comes with added responsibility.

Pay healthcare and social security taxes from the profits you earn from your blog. These are called self-employment or SE taxes. Blogs earning $400 or more annually are required to pay these taxes.

Thus, it’s important to have general knowledge in keeping track of your finances. Learn basic accounting and financial management to not have any legal problem. It might be boring and tedious at first, but it’s very useful in the long run.

Also, pay taxes on time so you won’t get penalized, or worse, have your blog shut down!

Conclusion

Dealing with legal troubles is a big hassle. Not only does this waste your time and energy, but this can also lower your blog conversions. However, you can avoid this from happening by knowing the laws regarding blogging.

Ignorance of the law excuses no one, including bloggers. Thus, it’s best to spend time understanding all these rules even if they seem boring. Doing so will safeguard your blog’s interest, and could make your blog more credible.

Also, in your research, you may stumble upon tools that allow you to generate Privacy Policy and Terms and Conditions pages for your blog.

While using them is ideal because they generate the documents in seconds, there’s no replacement to actual legal advice and counsel in creating these pages on your blog.

Therefore, if you want to be safe and keep your blog from getting into legal troubles, you need to consult professional advice and counsel regarding these blogging laws.

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Blogging Guide

5 Things Squarespace Analytics Doesn’t Tell You and Why It Matters

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What Squarespace Analytics fails to tell you.

If you would like to improve the audience impact of your blog, you need to know analytics. Numbers in analytics are useful tools that will guide you in creating more powerful content to maintain the happiness of your visitors. Using and understanding analytics can connect you with your audience so that they will keep coming back to your website.

Squarespace Analytics is easy to use and effortlessly gives you daily reports. You can see panels such as the Activity Log, Popular Content, Search Engine Queries, Site Search Queries, Traffic Overview, and even Traffic Sources. You don’t have to feel overwhelmed by these tools since these modules are there to make your life easier. You can get full-time analytics for the traffic to your website.

Google Analytics is another tool that you can use and include with your Squarespace Analytics, since not every report and feature is found in the latter. There are a lot of similarities and differences between the two analytics, but here are five things that Squarespace Analytics does not tell you.

1. Audience Demographics

Squarespace Analytics lacks the ability to report your audience’s demographics. It cannot show you the age and gender of those who visit your website, which you’ll need in order to target a particular group or niche when marketing a product or offering services.

2. Audience Interests

Squarespace Analytics cannot tell you what particular interests your audience has. This information is important so that you know what kind of content to focus on to attract clients with SEO and other marketing tactics. Understanding the interests of your audience helps you know what to offer based on their interests, wants, and likes.

3. Visitor Location

Squarespace Analytics does not tell you the location of your visitors. You will know how many visitors you have, but you will now know where in the world are they located. But this information proves useful, especially since visitors from other parts of the world may become your clients. It is great to know that you have an impact around the world, but unfortunately, you cannot get this report with Squarespace Analytics alone.

4. Behavior Flow

Squarespace Analytics does not generate behavior flow and user flow reports, which show you the particular movements of people who visit your website. These diagrams are meant to tell you what makes your visitors access a particular page on your website over the another page, or what makes them leave a particular page on your website.

5. Real-Time Analytics

Squarespace Analytics does not show real-time analytics. On the other hand, Google Analytics can tell you exactly the number of visitors you have at the exact moment that you view your website analytics. You won’t know the exact web page your visitors are currently viewing based only on Squarespace Analytics.

These are just some of the things that cannot be shown to you by Squarespace Analytics. It is better to combine the two, Google Analytics and Squarespace Analytics, in order to get comprehensive and thorough reporting. The latter gives an abstract report while the former gives a more expanded report of analytics for your website.

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Blogging Guide

5 Profitable Ideas to Make More Money from Your Blog

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make more money from your blog

Blogging is one of the best ways to make money online.

However, if you’re relying on the most basic and commons tactics to earn money, then you’re putting all eggs in one basket.

For instance, if your blog’s source of income rests on display ads, then you should find another income source quick.

Spencer Haws documented how and why his Google Adsense got banned. He already has earned over $13,000 when the terrible news happened.

At this point, there really isn’t much you can do but start from the beginning and work your way back up again.

It sounds unfair, but it is what it is.

As mentioned, you need to find other ways you can make money from your blog. Doing so lets you increase your profits and sustain your earnings over time.

Below are profitable ideas that you can implement on your blog.

1. Optimize ad places

I won’t blame you if you insist on using Google Adsense and Media.net to make money from your blog.

While Spencer’s Adsense account got banned, he was able to create one eventually.

He tried out alternatives, but nothing came close to the payouts that Google was giving out.

Aside from observing the rules to prevent your account from getting banned, make sure that the ads are placed at optimum sections of your blog. Doing so will ensure click-through rates and payouts.

Below are ways that you can feature inline ads on your blog tastefully:

  • Use your space wisely – Most ad networks offer different sizes for their ads. Use the ones that fit on the different sections of your blog to a tee. Don’t choose ad units that occupy more than the allotted width or height of the section.
  • Don’t compromise your content for ads – Your content is what drew readers your site, not the ad. As tempting as peppering your blog with ads, this may backfire and cause readers to leave your blog. Therefore, find a way to feature your ad prominently without obstructing user experience.
  • Split up your ads – Don’t lump together ads in the same section. Spread them out to increase the chances of visitors seeing and clicking on them.

2. Think outside Google Adsense

Why stick to one way of streaming the money-making ability of your blog?

There are much more reliable tactics to earn from your blog aside from display ads. Below are three of the most popular ones:

  • Sponsored posts – It’s highly possible that your blog has generated influence in its industry over the years through the content you publish. Leverage your authority by offering sponsored posts. Brands can approach your blog to feature their business on one of your posts for a free. In return, you link to their site so you readers can visit it if they’re interested.
  • Membership site – If you have fostered a community through your blog, then monetize it! Create a members only section on your blog where you publish exclusive and high-quality posts there. To become a member, visitors should pay and subscribe to get their hands on your valuable content.
  • Affiliate marketing – Arguably the most popular way to earn money from your blog. This method requires you to sign up on programs where you can place links to products and services on your blog post. If your visitor makes a transaction from the link on your site, you get a commission.

3. Clear and concise pricing

Let’s say you’re offering your services on your blog. You need to show to customers how much they cost. This gives them a chance to make an informed decision whether or not your services are worth the price tag.

But to increase conversions, it’s better to develop web calculator on your sales page. This is perfect if your offer discounted prices on bulk orders of your product or service.

web calculator example

Example of a web calculator.

The tool will calculate the price for them so they can get their hands on how much they’ll have to pay on you.

4. Build a product

As a blogger, you must have built a readership by sharing your knowledge and expertise about a subject. Therefore, it’s time to make money as a subject matter expert (SME) by creating a product.

Since you already write, the easiest way to earn money is by creating ebooks.

E-book writing is like writing a blog post but not quite at the same time. You need to understand the nuance of writing for either because they are a lot more different than you think.

Below are ways on how to prepare yourself in writing an e-book:

  • Write for a “need” – It’s easier to write about something that you want to talk about. However, writing for demand or need by an audience is another story. Since you want people to buy your book, you need to write it for the people who will most likely purchase it. By finding a solution that people desperately need for their problem, you’ll have a higher chance of selling your blog.
  • Organize your writing – You can’t write only when you feel like it. E-books are longer than blog posts, which is why you need to approach your writing strategically to finish it. Dedicate a time of your day writing the e-book and set a deadline for it. Doing so allows you to become more accountable for your product and your success.
  • Don’t be afraid to spend – You can’t do everything yourself. As good as your writing is, you need a professional editor to make sure that the e-book doesn’t contain grammar mistakes. You also need to get a designer to create a book cover and other graphics in your e-book. Hiring these people may cost you, but it will greatly benefit you in the long run once people see how much quality and care you’ve invested in your product.

5. Sell to your email list

As you pursue the different methods of making more money with your blog, you’ll encounter services and products that you believe in. This goes on top of the e-books you’ve probably written for sale.

To increase your profit, send a sales letter to your email list in the hopes of converting them into customers and not just your die-hard readers.

As a permission-based marketing tactic, people join your email list because they believe in what you say and do through your content.

Therefore, the trust is already there, making it easier for you to convert them into clients!

Conclusion

Blogging can be unpredictable at times. One day, you’re earnings thousands, and the next day, you’re earning peanuts.

Therefore, the best defense to the eccentric nature of blogging income is to diversify your income streams.

The ways mentioned above should give you an idea on how to approach making more money from your blog, if not get your started already!

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