Social media can be used for much more than sharing cat videos and company promotions. One option is recruitment. Giving people a look into how your organization operates — including the people involved, what they value and how they interact — can lure in a host of talented people.
A strong social media approach helps you develop connections. Good videos demonstrate corporate culture and day-to-day operations, which can attract people who will appreciate your management style. Posts that tout employee accomplishments show that your organization is willing to recognize hard work.
So what works best? Below, 10 entrepreneurs from YEC share their advice on how you can use social media to attract talented employees.
1. Advertise Through Facebook
Facebook is our no. 1 way to attract talent to work with us. Given the robustness of Facebook’s targeting, it’s easy to connect with followers. Most companies limit their interactions with these people to a consumer standpoint, but followers have proven to be the best employees for us. This is because they are true believers in our brand and have motivations other than money to see us succeed.
2. Segment Remarketing Lists to Target Applications
Create content specifically for job seekers, then segment a remarketing list based on career-page views to deliver campaigns targeted to job seekers who have shown interest. This will allow them to see specific content regarding careers at your company without overlapping with what you want to show your potential buyers.
3. Hold a Contest
Create and launch a contest to attract top talent. You could ask for a 200-word submission on why a contestant wants to work for the company, or ask them to post a short video on their skills and talents. You’ll definitely glean a lot more than you would during a traditional interview.
4. Provide Open-Source Software
GitHub isn’t a typical social network, but if you want to hire developers, that’s where you’ll find them. By creating interesting and useful open-source projects, startups can attract the attention of developers who will use the software or contribute to the project. It’s a great way to build relationships with developers and demonstrate that your company can offer them exciting work.
5. Share Your Company’s Social Life
Create social media accounts that display the social life at your company. Many businesses have dedicated accounts that show what it’s like to work in their corporate environment. This is exactly why social media was invented: to display social life. Every company should take the opportunity to leverage it to give prospective employees a glimpse into everyday life at the company.
6. Develop Employee Profiles and Features
We regularly feature employee profiles and pictures and videos of our team. By throwing the spotlight on top-performing or new employees, we both humanize our brand and provide a nice social reward for our employees. People want to work for a place where they’ll be valued for their work. Our intern class bios are always among our highest-shared posts.
7. Bring Your Social Media to Students
It is important to not only have a great social media presence, but to utilize social media to connect with outside talent. We have found some of our favorite interns of all time by posting internship openings in student Facebook groups, including an incredible student from UCLA who ultimately recruited several of her close friends to intern with her.
8. Produce Videos
We love to share all sorts of exciting things with our followers in any way possible. Recently, we shot and produced two internal videos — a parody video and a culture video — and were also included in BC Tech’s Aspire to Tech series. Posting videos that showcase our thriving culture allows people to see what it’s like working here and, in turn, attracts great talent.
9. Show Your Successes
Talent wants to go to companies that are successful and can use their talents. The best way to demonstrate this on social media is to show off your successes. Tell a story of what your company has recently done, where it is going or how you are improving the world. If your posts get your audience excited, odds are they will excite talent as well.
10. Don’t Forget About LinkedIn
We leverage LinkedIn as a hiring tool because people are already there with a professional — and often job-seeking — frame of mind. We share opportunities with our LinkedIn pages of 15,000-plus people. We also use tools like Dux-Soup to scan hundreds of profiles a day (effortlessly) for candidates, followed by sending messages to those who invite us to connect to share more about the opening with them.
How to Get the Most Out of Your Social Media and Recruiting Efforts
If you want to improve the results you are saying from your existing social media and recruiting efforts, you need to understand what type of content your audience is looking for. In addition to each of the actionable tips above, you should also be polling your audience to see what type of content they enjoy most.
At the same time, be sure you are using online video not just through social media, but also within your email marketing, website content and also posting to various online video platforms as well.
Would you like more expert tips and opinions on different ways to make money and grow your business online? If so, be sure to check out this previous expert roundups we posted to the blog.
What You Need to Know About Influencer Marketing in 2019
With the pervasiveness of the internet, online advertising becomes profitable both for small and large businesses to attract consumers, compared to traditional media in the past five years. Online advertising revenues in the US rose by 22%, to a record of $72.5 billion, surpassing TV ads ($69 billion) in 2016.
An average person is exposed to over 1,700 online ads each month, but only half of them are actually viewed. The use of ad-block applications also rose by 30% in 2016. Consumers today have become immune to ads. They don’t take what brands are telling them at face value and prefer trustworthy sources – a trusted friend, family member, expert or social media influencer.
They rely on these sources before making purchase decisions to seek assurance of a good quality or experience. A research from Nielsen confirmed that recommendations from close peers or family are the most trusted source of information, rather than company websites, consumer reviews, and editorial articles.
This leads to the rise of influencer marketing. Influencers are considered to be credible because of their expertise in a specific subject matter and their ability to engage with their followers. Thus, brands can capitalize on this by using influencers to reach the consumers on social media platforms – where internet users spend most of their time.
In 2017, 71% of internet users are using social media platforms and these figures are expected to grow in the future. Social media has become the channel where influencers connect with consumers.
The most popular platforms for influencer marketing are Instagram and Youtube. According to Goldmedia, sponsored content from both platforms accounted for 34% and 31% of total influencers respectively.
Shifting to Top Tech Influencers
Huawei Mobile, a global provider of smart devices, partnered with a top tech influencer, Judner Aura to introduce the new Mate 10 Pro smartphone by giving an in-depth review of the phone on his Youtube Channel (UrAvgConsumer).
His Youtube channel has the most viewed technology product reviews of all time, with some of his most popular videos generating around 1 million views. The fact that he is extremely well-known for his knowledge of consumer-tech products makes his reviews credible. Thus, influencers like Judner Aura act as a guide that followers turn to before pulling the trigger.
Retail Chains Turn to Fashion Bloggers
H&M utilized Instagram to target young consumers, with its 700 million monthly users ranging from 16-24 years old. A research showed that 85% of Gen Z uses social media platforms to learn about new products and is more receptive to product information on social media.
To promote its H&M Divided Collection, H&M partnered with fashion bloggers, Julie Sarniana and Megan Ellaby on Instagram, resulting in a huge spike in followers just moments after the post was uploaded.
According to 2017 ShareIQ analysis, H&M generated 39 million Instagram engagements from just 486 posts and 20 times higher engagement than its competitors. Since then, H&M has been a strong performer on social media platforms, joining forces with fashion bloggers, style bloggers, models, and other fashionistas.
Joining forces with influencers are effective because it leads to building a brand’s credibility since they specialize in a particular category of content. Take advantage of their recommendations, testimonials, product reviews, and commentaries to attract consumers on social media platforms.
40% of respondents mentioned that they made a purchase after seeing a social media influencers using the product or service. Influencer marketing is a worthwhile investment and if you plan to increase your budget for influencer marketing for your business, make sure to check out the infographic below.
A Fool-Proof Formula to Creating Original Content for Social Media
You are doing a great job of posting on social media every day, and some people appear to be liking your content. So, you’re good to go, right?
Research shows that 60% of today’s marketers generate at least a single piece of online content every day, which may include blogs or social media posts. However, not all social media content in particular is equal when it comes to quality.
Social media is an essential part of any digital marketing campaign. Here are a few fool-proof tips for creating sharable original content on social media from one day to the next.
Let’s jump in!
Tell Stories to Generate Original Content on Social Media
Anybody can find commonly used inspirational quotes in his or her industry and post them on their own social media pages. That’s easy.
However, not all people can effectively share firsthand accounts of events in their respective industries that taught them something and perhaps even changed their lives.
If you’d like to produce content around topics that are heavily saturated on social media, it’s paramount that you do something totally unique by telling stories.
If you provide your own input and give your post an original flavor readers can’t find elsewhere on social media, you’ve got winning original content.
Constantly Gather New Ideas
A challenge that many brands face is that they are closed in how they approach to social media marketing.
For instance, perhaps you look at the creation of social media content as a task that takes place within a certain time slot. Outside of this allotted time, you don’t give attention to your content. With time sensitivity aways being of concern, a great way to take advantage of social media and being in the moment, it to focus on Instagram hashtags. With hundreds of millions of users on the platform at any given time, this is a great way to reach a ton of users for free, while also ranking in their platform for what’s happening at any given moment.
If you’re serious about creating successful original content, you’ve got to think differently about when you post on social media. Instead, it’s important that you gather ideas 24-7.
For instance, whether you’re going to a movie at night with your significant other or you’re getting the kids ready for school in the morning, your brain should be wired such that you constantly look for fresh ideas for your social media content.
You could even use these ideas as inspiration for the messages you share as part of your short message service, or SMS, marketing strategy. (View here for tips about what and what not do in the area of SMS marketing, based on a real-world example.)
Take the Visual Route
Words are indeed powerful, but pictures are even more memorable and engaging.
So, if you’d like to create content that grabs your readers’ attention on congested social media news feeds, go visual. That means posting stimulating photos with your written content or even posting video to engage with your target audience on a personal level.
How We Can Help
In addition to highlighting about how to create original content for social media, we offer a wide range of tips and resources on creating effective blogs that generate results.
We understand that online marketing as a whole is quite competitive. In fact, you could say that trying to get your voice to stand out online is a lot like trying to scream louder than everyone else in a crowd of 10,000 people.
Yes, it’s hard, but it’s not impossible with the right tools.
Get in touch with us to find out more about how you can generate online marketing content that people actually want to read, and that will motivate them to purchase your offerings time and time again.
7 Quick Tips on How to Keep Your Instagram Page Interesting
Overwhelmed with a lot of great Instagram profiles popping up like daisies? I don’t blame you. With Instagram becoming a saturated space, about a billion active users, it’s tough competition to get your followers to stay interested. You can’t afford to be complacent even when you’re confident you have a great following.
The preferences and priorities of your followers change as they go through these fast-paced times influenced by mass media and technology. Keeping them happy and engaged increases the probability that they are here to stay.
Instagram is designed to showcase eye-pleasing photos. So use this to your advantage — high-quality, energized and dramatic images are a way to catch your audience’s attention. Use photo editing software or apps that offer a variety of creative filters. Caption photos that tell a curious story and stir positive reactions. Excitement. Nostalgia. Tapping into your audience through emotions builds a connection.
Sometimes things can get boring when you run out of ideas to create, that you just make do with a lazy topic. Try to breathe new life into reliable old posts or topics that may be relevant to your audience or the brand you are promoting. The content should offer something unique or add value to your followers. Every post should give to your audience a take-away to think about or something of use. They will learn to rely on your every post since they can relate to it relative to their everyday lives.
Effective content curation is a way that can get you to network online, as you are sharing relevant sourced content that you are using to increase your brand’s visibility. This means a higher chance of getting your brand out there, which equates to more potential likes and followers. If you want to increase visibility, buying Instagram likes can help you get ahead. The more likes you get, the more traffic you get. A win-win situation if you ask me!
Play with Trends
Admit it, it’s fun to join in on the latest hype or even crazy meme to make things lighter and more entertaining. Novel ideas spark interest and build even more ideas and dialogue. We are curious beings and new things, or even old things seen in a new light, are always great conversation starters. The more you get your audience interested, the more they will understand that your brand is keen on providing current and fresh concepts.
Following the Big Name Brands
One of the most effective ways to keep your own social media profiles and updates relevant and interesting is to keep an eye on the big players in your industry. It doesn’t matter if you are an e-commerce company, selling ads online, or even just posting pictures of the latest fashion — it’s important to know what your competition is posting, so you can not only get inspired by their promotions — but also get determined to do it even better! Follow the big name brands and most followed Instagrammers in your niche space to see what others are liking and sharing the most.
Engage in Debates
You can’t please everybody. There’s bound to be that one commenter who will think otherwise. It’s a great opportunity for you to get involved and comment back. It sends a message that you are in touch with your followers and not a snob. Just remember to keep the vibe positive and conversation healthy. Keep it classy!
Listen to Your Followers
So, you’ve established your brand and the kind of content you wish to sustain and build. There may be times when you’re so focused on getting your brand noticed, you’re set to base everything on your decisions. You forget your audience has a voice too. Don’t become one-sided. Feature them in your posts. Give back. Take the time to know and understand the needs or preferences of your audience but still keep true to your brand. Be receptive. Be flexible.
It’s a challenging feat to take on. But if your passion is blogging and getting satisfaction from seeing your followers happy, then keeping them interested will come naturally to you.
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