Is it still possible to build a successful blog in 2018?
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The answer is most definitely yes. However, it’s not 2008 anymore, and competition in the blogosphere is fierce. That means that you will have to bring your A game if you want to get ahead!
In this article, I’ll share 11 tips that will help you get started the right way!
- Start with picking a name
You need the right name for your blog if you want to get ahead of your competition. Sit down and brainstorm various options. Which names sound like something that would immediately grab the attention of your target audience?
Also, I really recommend you to read Hello, My Name Is Awesome: How to Create Brand Names That Stick by Alexandra Watkins. It will help you avoid most common mistakes that people make when trying to come up with a brand name!
- Choose a promising niche
Many people who start their WordPress blogs are doomed to failure from the day one. Sounds harsh, you say? Well, yes… But that’s the truth. If you pick the wrong niche, no amount of business savvy is going to help you. But what makes for a great niche?
Well, think about something like gambling. It addresses a part of human nature. And there are already plenty of established businesses related to it. That means that there is a real demand for it. I’m not saying you should go into gambling (although if you want to, check out VegasHero.co – WordPress Affiliate themes & plugins), but you should look for niches that have those same qualities to them.
- Choose a reliable hosting
Most people underestimate the importance of hosting. They just go with the first hosting provider they come across and hope that it works out well. That’s a mistake that can cost you a lot down the road.
For example, if one of your posts goes viral, but your host can’t handle the traffic, what then? You would lose an incredible opportunity to grow your blog and business!
That’s why it’s important to pick a hosting that is reliable. I recommend hostinger.com because it’s both extremely affordable and very reliable.
- Build your own site
Building your site might sound daunting, but in this day and age, it doesn’t have to be. There are plenty of free and premium WordPress themes out there, as well as a ton of plugins that will allow you to add anything you want to your website (for example, SmartSlider3 will allow you to add a fancy WordPress slider to your website). You don’t even have to hire a web developer or a web designer!
- Create social media accounts (FB Twitter)
It’s extremely important to have a solid social media presence. I suggest you start by establishing your Facebook page and Twitter profile. Once those have grown a bit, you can add other things, like Instagram or Pinterest.
- Setup your newsletter and build your email list
Email marketing is the most effective form of online marketing there is. Did you know that when done right, the return on investment for it could go as high as a whopping $38 for each $1 spent? Email is the marketing channel that converts the best, hands down, and building your email list should be your #1 priority! I recommend you to do it with ConvertKit because it was created by bloggers, for bloggers.
- Make sure people can contact you easily
Blogging is all about building relationships with your readers. But how can you build relationships when you are impossible to reach? Make sure that you provide your readers with an easy way to get in touch. The simplest way to do that is by adding a contact form to your website. Don’t know how to build it yourself? Use CaptainForm plugin.
- Try to sell goods
Creating a product and then asking people to give you money for it can be really scary. However, if you have no sales, you have no business, you need to get something out there. Create a product, get Stripe, and then use Stripe Payment plugin to add “Buy Now” buttons to your website. Then, make your pitch, and hope for the best!
- Set up knowledge base and prepare FAQ
As your website grows, you will notice that you are spending more and more time on answering customer questions, and that most of those questions are repetitive. One way to solve this is to create a knowledge database so that people could look for answers themselves before reaching out to you. Install WordPress KnowledgeBase Theme, set it up, and add the frequently asked questions. You will be surprised by how much time this will save you!
- Create content to get traffic
You have probably heard that content is king. And it is true that if you want to succeed with blogging, you’ll need to produce solid content on the regular basis. But what is solid content? It’s content that is genuinely helpful to your readers. Whatever niche you are in, do your best to understand the problems that people in it are facing, and offer the solutions in your content.
- Optimize SEO
SEO, or Search Engine Optimization, is extremely important. You want people to be able to find you on Google, don’t you? Well, that’s what SEO is for. I recommend you to install Yoast plugin and pay close attention to its analysis. Also, if you are completely new to SEO, read SEO basics: How to optimize a blog post? Implement the advice there and you’ll be ahead of the most newbie bloggers!
There’s something that you should know about blogging: getting started is easy.
Yes, I know, it doesn’t seem that easy when you are actually doing it, but really, it’s the least difficult part. What’s the most difficult part? It’s not giving up when things get hard. And they will get hard.
So make the decision now that you won’t give up. Often that is what separates the winners from the losers in the blogging game.
4 Passive Blog Promotion Methods Nobody Thinks of
Most bloggers brainstorm ways to promote blog posts after publishing blog posts.
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This is active blog promotion.
Nobody thinks of passive blog promotion methods.
Doing a smash up job before promoting posts actively leads to passive promotion.
If you get clear and create a smart post, organic promotion takes off.
Before I even touch a social sharing button on Blogging From Paradise, any one of my blog posts get 5, 10 or 20 retweets organically, based on the blog post quality and nothing else.
Do a good job pre-promotion to reap the benefits of passive, organic blog promotion.
Plus you need to leverage to become a highly successful, professional blogger who enjoys an offline life, too.
1: Cover Only One Blog Topic
Covering only one blog topic makes you an expert.
People promote experts freely.
Readers join big dawg blogger lists and follow big dawg blogger feeds. Said readers freely promote top bloggers based on their expert status alone.
Being an expert requires you to blog on one topic. Build your authority in one niche. Be a known commodity. Enjoy organic, passive promotion through your expert status.
2: Write Inspired Blog Posts
People freely promote inspired blog posts.
My blog posts tend to get shared freely and easily because I uplift, inspire and influence my readers to succeed via all posts.
Creating something inspired, energizing and valuable every time you publish a post.
Allow the post to gain passive, organic promotional momentum.
Many of my posts generate organic promotion through:
- other blog features and mentions
- other blogger’s promoting said posts to their email lists
- other blogger’s social media streams
Take your time.
Write and publish something memorable every time out.
Boost passive promotion momentum.
3: Make it Easy to Share Blog Posts
Make it easy to share blog posts.
Increase passive promotion.
This was from my trip to Turkey.
Observe my social share buttons. Readers finish reading and easily hit a retweet or Facebook Share button.
Post social share buttons in easy to see, easy to access spots. Make sure buttons feature themselves equally prominent on mobile devices.
Make it easy to share blog posts quickly to boost organic promotion.
4: Invest in a Clean Theme
Clean, clear, professional-looking blog themes encourage easier passive, organic blog post promotion because no distractions pull readers from promoting posts on such themes.
Observe my theme. Do you feel confused after reading a blog post? On laptop, Chromebook or mobile, my theme appears clear, clean, sleek and professional.
Clean themes focus readers on reading content, sharing content and buying premium offerings.
Invest money in a clear, professional-looking theme.
See increased blogging success along with increased passive blog post promotion.
Think Like a Success
Abe Lincoln said if he had 6 hours to cut down a tree he would spend 4 hours sharpening the axe.
Your blog post is like the axe. Spending more time and energy writing and publishing a fabulous post increases organic, passive promotion quickly. Toss in increased business profits to see why it pays to do an excellent job sticking to your niche, writing a valuable posts, making social share buttons easy to find and investing money in a clean theme.
The more you follow these 4 tips, the more your blog post promotes itself.
How Long Should a Weekly Blog Post Be?
All blog posts should span a length sufficient enough to fulfill the title promise.
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Give no thought to publishing frequency as you ponder blog post length.
If you publish the weekly post with the fear-energy of “This better be long enough or it will not be valuable because I am not publishing again until next week”, the fear-energy manifests as a crappy, bloated, heavy post.
Most bloggers write posts from an energy of fear, scarcity and lack. Many bloggers believe they are not good enough.
Said negative energies goad bloggers to:
- write bloated posts
- write boring posts
- write posts with filler
because these bloggers believe blog post quality quality depends on a specific word count more than anything else.
Blog post value depends on:
- fulfilling the title promise
- covering the title promise in clear, thorough, concise fashion
- adding enough knowledge to answer the core post question and nothing more
Never ponder blog post frequency before picking a blog post word length.
Thinking frequency creates scarcity-based, “not enough”, mental cross currents that add a poverty conscious, lack conscious, scarcity energy to your writing.
Guaranteed; if you feel like your post length will not be enough because you post weekly, you try too hard to overcome the “not enough” energy and make the post way too long, filling it with wordy sentences, bloated paragraphs and an overall boring experience.
The Ultimate Blogging Curse
Have you ever written a dazzling, 2000 word, in-depth, clear, crisp, concise post, and nobody shows up to read it?
You cling to the ultimate blogging curse; your predominant fear energy of “not good enough or not long enough” overrides your writing brilliance.
You cannot outsmart your predominant energy. If you fear, fear mirrors back to you through your blogging results.
This is from my 2 month trip to Oman.
Imagine publishing one brilliant, genius, clear, concise blog post weekly. If you fear 800 words is not enough, the fear mirrors back to you as no readers, no profits, and blogging failure.
Visualize yourself publishing one 800 word post weekly from a whole, complete, calm, confident, happy energy. 800 words is enough to you. 800 words inspires your readers, you believe, in your mind.
The 800 word, weekly post generates a ton of traffic based on your:
- belief system
First, strengthen your mental muscle. Be positive. Visualize your blogging success. Count blogging wins.
Proceed to write a weekly blog post from this success conscious, positive vibe, to find your ideal word count.
One General Ground Rule
Most bloggers and readers accept 600 words as the minimum count for a blog post.
Break the minimum rule if your intuition tells you to break it. But if not, start at 600 words as the ideal benchmark and go from there.
The Best Advice
Choose a blog post title inspiring your readers to succeed.
Create an outline.
Think 600 words minimum, but, just write.
Allow words to flow.
Give no thought to blog post frequency as you write; projecting into the future takes you out of the moment, out of your flow, and you leave your power behind.
Focus your attention and energy on having fun helping your readers succeed. Allow the words to flow.
I never read a success-promoting post that felt good to read and said to myself, “But I wished the post were 2,000 words long because now I have to wait for next week to read another post.”
We live in abundance.
If someone wants more content that someone can:
Success is your birthright.
You were born rich.
Feel whole and complete if you publish a 600 word post weekly.
Feel whole and complete if you publish a 2000 word post weekly.
Feeling whole and complete attracts to you readers who enjoy your 600, 1000, and 2000 word posts.
The only thing that matters is writing clear, concise, crisp posts that deliver on the title promise, from a calm, confident, abundant, detached, success-conscious energy.
1 Surprising Aspect of Successful Blogging that Woke Me Up
You guys know by now; I am all about blogging mindset tips.
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One such tip woke me up.
I saw the outright surprising influence following said tip had on:
- my blogging success
- my life
- my overall happiness
Years ago I struggled to see blogging success. Today I succeed with greater and greater ease.
I know you succeed now. But if you desire increasing success, take this successful blogging tip to heart.
This next level tip makes you experience dizzying blogging success.
Give No Attention and Energy to Negativity and Give 100% Attention and Energy to Positive Ideas, People and Interactions
During a morning walk with my wife today, I noted how some folks email me asking how I am enjoying traveling the world. Traveling is in my blood. Traveling is my soul speaking out loud. I let people know how I deeply enjoy my travels. Anybody with eyes for seeing knows this, and never asks the question. This would be like asking Picasso if he enjoyed painting.
I tend to get a really odd response – that is not so odd really – from a handful of folks; said people respond with an emotional reaction, describing how they dislike travel and how they love their hometown. Who cares? Why would you email someone to tell them how much you love your way of life and how much you dislike another person’s life?
This is a negative, lower energy reaction suggesting an unclear person who wants to live your life but fears making bold moves to live it. Either way, I completely ignore the lower energies and lower energy interactions and voila! I became more and more successful with greater ease. Why? Where your attention and energy goes, grows.
Some people tell me to stop thanking them individually. I ignore their negativity, because if you cannot express gratitude or make a connection based on someone thanking you, you vibe lower on the energetic scale.
I never give attention and energy to someone who is trashing other bloggers because this is a negative weakness manifest, and I don’t do negativity, or weakness.
Friends Change and Some Friendships Evolve into Different Relationships
I deeply love my friends but as I get clearer and see greater success, I give zero attention and energy to negativity from any one of my friends. Success consciousness thing.
I also released many former friends who I vibed with when I was failing, and more negative, and who I no longer vibed with when I became more positive and successful. Friends change. Some friends visit for a while and you need release them.
Other friends remain friends but your bond changes and evolves into something different. Friends attempting to pull me into negative bashing or judging or trashing quickly see I give no energy to such negativity anymore. Sure we are still friends, but the bond evolves from a different dynamic now.
Why Ignoring Negative Situations Makes You Successful
Where your attention and energy goes, grows.
Give your attention only to positive people, positive interactions and success, and your positive ideas, positive friend network and success expands. Easy peasy.
Energetic momentum builds. Move higher in blogging circles. Paying customers arrive. Paying clients pop up in your experience.
Your blanket, conscious choice to give your attention and energy only to positive people, situations and circumstances accelerated your success.
The key is to completely commit to never giving your attention and energy to negative interactions.
The unclear, admiring people who asked you already if you love travel, only to react with the idea that they love their life, or the thanking rejectors, or bashers, never get one split second of your energy, going forward.
Prosper by giving your energy only to positive vibes.
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