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How to Build and Improve the Reputation of a New Small Business

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With an influx of new, innovative companies every day, it’s necessary to build a solid reputation around your fledgling small business. This can seem daunting since there are so many routes you can take when creating a reputation for your company. However, the number of choices you have should be seen as opportunities to create the best version of your business, brand, and possible customer-base.

The reputation of an online business can be discovered in many different ways. One of the most popular and first impressions made is usually done through the search results. If your website, blog, or brand isn’t ranking number one for your name or brand in Google, that’s the first sign of a bad reputation. You want to leave a great first impression on your audience and let them know you don’t have any negative feedback, complaints, or legal issues out there as well.

Here are some tips on how to build a good reputation for your new small business.

Having a Solid Presence on Social Media

Creating a nuanced social media presence is integral to building a long-term reputation for your company. Because we’re fixed in a digital age, much of your customers’ interaction with your SMB will be online. Even if you don’t have a social media account, people can research your company through websites like Yelp. If you’re poorly reviewed on these sites, and don’t have any positive information about your business, your reputation will suffer.

At the same time, social media is all about engagement. It’s not enough to simply create an online account and just let it sit there, you need to actually grow it out and connect with the right audiences at the same time. Through the use of Twitter growth automation tools, it’s now possible for small businesses and brands to select and target what type of demographic audiences they would like to go after, then let the software and automation do the work for them. A perfect example of this would be if you had an online service that helped with WordPress security and theme development. It wouldn’t be hard to target such an audience through Twitter, then allowing them to discover what your brand and services are really all about.

Let’s face it: People are scrolling through their newsfeed throughout the day, every day. They are taking in information whether you like it or not. Maintaining a solid and authentic social media presence will expand your growth and opportunities—so, create an account and have fun with it!

Building a Trustworthy Website

In addition to utilizing social media, your business should maintain and update a website. As well as the impact you’re making from your social media presence, your actual site is going to drastically impact your customers’ opinions of your business. So, make sure you’re using a site that is easy to navigate.

This can be made a lot easier when using a web hosting site since the platform does much of the work for you. There are a number of monthly web hosting plans that you can use to help maintain your website. Just remember to look at the features included, such as number of site pages, security functions, inclusion of business email accounts and more.

At the same time, just having a website or blog might not be enough. What if you wanted to create an online store or ecommerce business? When you start factoring in the different issues here, not only do you need to have a trustworthy web hosting provider and platform to create and list your products, you also need to have a solid payment portal and support system in place as well. This is where a solution like Shopify can really come into play — as they are a trusted brand and are currently hosting millions of online stores for brands and small business owners around the world. Be sure to check out this list of some of their most successful online e-commerce sites to get a better understanding of how to not just have a safe and successful online store, but to also improve your reputation and gain the respect of your audience in the process.

Establishing Brand Identity that People can Trust

Establishing brand identity might be the most important way to make a name for your small business. Anything you put online will either help or hurt your brand. Like with maintaining a good social media and website presence, knowing your brand is crucial in keeping customers interested—and crucial in having a solid web presence.

Effective brand marketing can give your business major success in the market. It’s like giving your customers an individualized promise, so make it unique to your business! The more you stick out (as long as you’re professional) the better. Obviously, you don’t want to stick out for the wrong reasons, like bad customer reviews.

Networking Your Way to the Top

Although online presence is important, networking with individuals and other businesses is just as crucial to building a strong reputation for your business. It’s a literal web of connections at your fingertips. Not to mention, it’s also a great way to expand your knowledge, learn from other companies, and obtain new clients. Take advantage of it. You’ll be glad you did.

Networking is extremely important for individuals, businesses, and brands of all sizes. Not only is it great for making new contacts, it’s also perfect for getting your name and face out there for personal discussions and making new introductions that simply can’t be done through email. In the world of affiliate marketing, blogging, and online business, there are plenty of great conferences in New York City and around the world that every entrepreneur should attend. If you aren’t in the NY area, no worries — there are new conferences and events taking place all over the world. Simply perform a Google search to see what’s going on in your area.

Leveraging PR Opportunities is Key

Having a public relations (PR) plan for your business should be near the top of your list in establishing a good reputation. Developing PR plans ensures a connection with consumers, fosters loyalty, and is quite simply just more effective than advertising.

Leveraging PR opportunities helps inform the public about your offers in an editorial (rather than advertorial) way. In other words, it helps showcase your expertise—all the while driving conversation of your business in the market. This can include stewarding your brand online and targeting your audience.

These tips on building a reputation for your small business can get you up and running with a solid reputation. Just remember to stay true to your brand and update and maintain your web presence according to your specific audience.

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As an active entrepreneur and blogger, my topics of discussion are mainly on business strategy, tech startups and motivating others to succeed. You can read up on my latest content at BlogReign.com.

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Who Do You Surround Yourself with in Your Blogger Network?

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Some bloggers cannot see the forest for the trees, like the beautiful, lush, thriving national park I visited in New Jersey recently.

The masses tend to be caught up in fear, pain and struggle because they cannot see the big picture.

Birds of a feather flock together.

You have heard that one, right?

I circle the globe and change time zones like most folks breathe. Would I be wise to surround myself with people who tremble at leaving their home town or home neighborhood? Nope. Such people would teach me the world makes for a scary, dangerous place. I would get advice like play it safe, be comfortable, get a job, buy a home and take it easy, from such folks. Such folks also live a bland life because if you rarely or never leave your comfort zone, you cannot:

  • grow
  • thrive
  • face your fears
  • serve humanity
  • be a bright light for people to follow
  • live your deepest, wildest dreams

Obviously, I chose to surround myself with bloggers who happily circled the globe as successful bloggers. I also surrounded myself with happy, successful, home body bloggers too; to learn the basics of building a rocking blog effectively. I learned how to succeed from my blogger friend network, sponging up their knowledge, inspiration and insight.

Meanwhile, if you surround yourself with new, struggling or failing bloggers you will get advice on how to struggle, fail, or flounder through your blogging day.

Do bloggers around you complain about losing $50 on blogging? Lose these zero’s immediately and surround yourself with bloggers who invest thousands of dollars on their blogs. High rollers teach you to succeed. Broke jokes teach you how to fail.

Do bloggers around you see making $25 as being a huge amount of money? You better lose the low-aiming crowd to surround yourself with bloggers who see $1000 and $10,000 and more as making coin.

Do bloggers around you circle the globe as swash buckling travelers? Check out this photo from my trip to Vietnam. Kong: Skull Island was filmed here.

Time to ditch the comfort zone crowd to hang with adventurous types.

Don’t get me wrong; I celebrate every cent I make online. But if you think I’m placing a sponsored post for less than $1000, you are insane. Like a famous super model who said she didn’t get out of bed for anything less than $10,000 a day, you need to develop a prosperity consciousness that demands big money and ignores appearance of poverty, lack, limitation and fear.

Who Do You Hang With?

Who do you count as blogging buddies? Happy, highly successful, prospering bloggers? You better, to increase your success.

For example, observe my blogging paperback on profiting. The aftermarket price is $45 USD. If most or all bloggers in your network would feel uncomfortable receiving $45 in royalties for a paperback, you better lose that network and surround yourself with bloggers who believe in abundance. I know John Chow feels comfortable receiving $45 for anything he offers online. Who cares? It is just money. It is only money.

Surround yourself only with bloggers who:

  • have posture
  • have authority
  • charge top dollar
  • profit freely
  • prosper freely
  • exude confidence
  • have a highly developed prosperity consciousness

You learn from the best, gain inspiration from the best and become the best by surrounding yourself with the best bloggers on earth.

But you need to be honest in who you choose to hang with in your blogging circles. Be clear. Be truthful with yourself. Maybe you feel comfortable trading comments with struggling bloggers you befriended 10 years ago but nothing spectacular happens for you if you surround yourself with struggling bloggers, being firmly fixed in your comfort zone.

Release all bloggers who are not happy and prospering.

Fill your blogger friend network with empowered, inspired, happy, successful, prospering bloggers.

Nothing personal.

Just your blogging success at stake.

 

 

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Are You Chasing the Flavor of the Month?

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My first fundamental of successful blogging focuses you on being present.

All of our power resides in the moment.

None of our power resides in the future or past because neither exists.

Time is illusion.

Only Now is real.

Look at that brilliant featured image. I snapped it from the front porch during our trip to Fiji. Sweet things happen when you are in the moment, focusing all power on the present.

This marks my 796th blog post on Blogging Tips. I feel grateful to Zac for the opportunity to serve you. Plus I feel grateful for all success that flowed to me through these guest posts.

How in the heck did I write and publish nearly 800 guest posts on one blog?

I am in the moment, mostly. I am present. Plus I never, never, ever chase the flavor of the month.

Bruce Lee and Blogging

Alonzo Pichardo and I often chatted about being patient, persistent and present during the Online Success Chats Podcast.

Being patient, persistent and present helps you tap into immense powers, including the power of being creative *and* prolific. See my 800 blog posts on Blogging Tips as evidence of such power. Toss in my 2,008 articles (between posts and pages) on Blogging From Paradise and you understand: focusing on one core task, or core purpose, in the present, leads to amazing things.

Bruce Lee spoke of fearing not the man who practiced 10,000 kicks once, but he did fear the man who practiced one kick 10,000 times. He embodied this mindset in his genius, Renaissance Man type ways.

Lee’s wisdom and physical prowess are both timeless because he understood and lived this great truth: do 1 thing so frequently, with a focused energy, being in the moment, that you do it incredibly well. He understood the truth of how I live my life: where your attention and energy goes, grows.

The Flavor of the Month

Most bloggers struggle because they practice 10,000 kicks once, chasing hot niches, running after trends, and choosing to blog today, and podcast tomorrow, because everybody runs a podcast these days. Wait a second; live video reigns supreme? Time to become a live video expert. Meanwhile, as you jump from niche to niche, and from blogging to podcasting to live videos, I just wrote and published 800 posts on Blogging Tips alone. Plus I wrote and published 1,000 more guest posts on other blogs.

While most bloggers chase hot trends, profitable niches and the latest game changing opportunity, guys like Alonzo and I thrive by doing one thing alone so we do it incredibly well.

Success is yours, but success is not an overnight or week-long endeavor.

Stop chasing hot niches. Visualize your dreams in detail. Focus on your blogging wins. Invest in coaching and courses from top bloggers. Surround yourself with positive vibes and positive people.

Write, publish and connect with top bloggers by helping top bloggers.

Success Finds Specialists

I took a nap this afternoon. A calm, peaceful breeze kisses my face right now as I write and enjoy the day.

Imagine if you could work from home every day? Visualize that fun and freedom.

Sweet, right?

Specialists are the only folks who work from home full time. People who do 1 thing persistently, practicing this skill, so they become super skilled in a single, specialized niche.

I gave all of my professional energy to being a blogger for the past 10 years. I became really skilled at blogging because I never chased the flavor of the month.

Avoid program hopping, niche hopping and all forms of flavor-chasing.

Do one thing. Do it well.

Succeed.

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What Is the Incredibly Easiest Way to Drive Blog Traffic?

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Drive traffic to other blogs.

Give what you want.

Help people get what they want and people help you get what you want.

I have found this to be the easiest way to drive traffic to my blog because friends I made through cross-promotion promote me around the clock, 24-7, 365. Easy peasy.

I checked my Twitter a few moments ago. During the past 3 hours I noticed 11 mentions, engagements and retweets collectively. 3 hours, 11 engagements, more blog traffic.

I drive a heavy amount of traffic to my blog by driving a heavy amount of traffic to fellow bloggers who drive a heavy amount of traffic to Blogging From Paradise every day, all day long.

The more you give, the more you get.

The hardest way to drive blog traffic is to try to do it solo. Imagine publishing one post and hitting social share buttons. Even if I do a fine job writing the post, gaining traction solo is tough because successful bloggers know: 1000 is better than 1. 1000 blogging buddies promoting you 24-7, 365 beats you promoting yourself or you trying to write and publish 5 to 10 or more posts daily.

I used to publish 60 posts daily between 2 blogs. Short videos and short posts created the bulk of the content. I had a difficult time succeeding because you can only do so much solo. I published 60 posts in a cyber cave. Nobody listened to me because I did not listen to anybody. But making friends by driving traffic to other blogs made blogging easier and easier for me.

My blogging buddies – who appreciate me promoting them – freely:

  • link to me on their blogs
  • retweet my posts
  • share my posts on Facebook
  • share my posts on LinkedIn
  • send my blog posts to their email list

That my friends is a lot of traffic flowing to my blog easily, freely and exponentially.

Every time a blogging buddy promotes you to their tribe you gain exposure to one more large, targeted audience. Imagine when you gain exposure in front of 10, 50, 100 and 1,000 or more audiences daily? This is serious traffic! Plus it is easy traffic because your prime duties of reading posts and tapping social share buttons, or, linking to fellow bloggers on your blog, are quite easy.

How to Drive Traffic to other Blogs

I spent a fair chunk of today driving traffic to other blogs.

I promoted some of my blog posts linking to my blogging buddies. I also retweeted and Facebook shared posts from other bloggers.

Each share lays the foundation for new blogging friendships and fortifies old blogging friendships. Every time I promote Donna Merrill or Alonzo Pichardo, we bond more deeply. Easy way to keep friendships strong and to grow your blog traffic exponentially.

You Will Run out of Time Solo But You Never Run out of Friends

Eventually, I ran out of time each day trying to do it all by myself. No human is super human. No human can be in a billion places at once, by their own steam.

But you never run out of friends if you are generous. During a reasonable lifetime, no blogger will befriend all 7 billion humans. You will however keep meeting friends every day if you drive traffic to other blogs every day.

As more folks befriend you, more folks promote you. What an easy way to increase traffic to your blog. Your ever expanding friend network does much of the legwork for you and also drives traffic to your blog:

  • when you sleep
  • when you travel
  • when you spend time offline with family and friends

Sounds sweet, right?

Give freely.

Drive traffic to your blog easily.

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