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Building Your Online Presence? Here Are 12 Tips to Grow Your Digital Footprint

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Having an online presence is no longer optional for businesses. Even if you don’t want to create social media accounts or a formal website for your brand, chances are your customers are talking about you anyway — and you may as well be part of the conversation.

The good news is it’s never too late to build and expand your digital footprint. You can start small and slowly expand as you get the hang of content marketing and social media management. To help you get started, follow these simple steps recommended by members of Young Entrepreneur Council.

1. Focus on Good PR

People spend a lot of money trying to get into the top spaces on Google when they should be doing things that get them on dozens of pages of Google. Search engine optimization will not get you as far as good old-fashioned public relations. A news story about what you do for your community will go a lot further than an ad impression. Actively change the world, and customers will come.

– Jason Criddle, Jason Criddle and Associates

2. Get Active on Social Media and Connect Your Accounts

Develop social media profiles on Twitter, Facebook, LinkedIn, Instagram, etc. and connect them to each other. Having active profiles that use your name and reference your company helps drive more search engine results for searches for you. In addition, consider building out a simple “about us” page on your website and cross-link it with all your profiles.

Shawn Schulze, Names.org

3. Pitch Yourself as a Podcast Guest

A great way to expand your online footprint is by seeking out and pitching relevant podcasts for interviews. Not only is it a great way to gain visibility and generate credibility in your field as an expert, it’s also an effective way to build relationships with influential podcasters.

Kristin Marquet, Creative Development Agency, LLC

4. Choose Your Most Effective Social Platform and Focus on Building It Out

Figure out which social media platform is best for your business. Investors and real estate people thrive on Twitter. Bakers and restaurants thrive on Instagram. Is your work more conceptual or visual? Once you answer that question, post one piece of media every day with relevant tags using the best medium. Next thing you know, people will know and like your material.

Michael Dash, Parallel HR Solutions, Inc.

5. Write Great Content

There is a lot of noise in the online world today, but great content still stands out. If you want to improve your digital footprint, get writing. Create high-quality content that speaks directly to the needs of your target customers and share it. You can then repost it on places like Medium and LinkedIn. Building a loyal base is a great way to get traction.

Sean Ogle, Location Rebel

6. Work With an Online Marketing Expert

Hire a freelancer who specializes in this area to get their advice on what you can do to build out your online presence. They can often see where you should go next and why it works. They can either do it for you or provide direction that gets you on the right track.

Serenity Gibbons, Calendar

7. Stay Consistent in Your Digital Presence

When you’re building your online presence, it’s all about staying consistent. Post consistently and engage with your community consistently. Whether it’s your blog, social media, email, etc., the key to growing your digital footprint is to plan and create. Having a schedule for your content keeps you on track to create predictable online growth.

Solomon Thimothy, OneIMS

8. Automate Your Distribution

I use a tool called SocialBee, which syndicates my content from all kinds of sources and automates the entire social media process. Find a tool to scale your distribution and it will appear that you’re everywhere; that’s the first step to brilliant SEO, funnels and followers.

Peter Kozodoy, GEM Advertising

9. Build a Foundation with SEO

Make sure that the online presence you do have is optimized as best it can be, particularly in regards to SEO. The value of organic search traffic is well understood by marketers, so ensuring your website is search-friendly can make a big difference. As your online presence grows, the foundations you have built will continue to yield results.

– Kevin Bretthauer, FuelCloud

10. Maintain a Robust Content Calendar

You need to be scheduling and building content. It doesn’t matter if it isn’t always the best — the point is that you have a keyword directive you are targeting and that you are pushing materials out consistently. After a year or more you will have a significant presence. Keep at it and grind out the content.

Nicole Munoz, Start Ranking Now

11. Be the Best in Your Market

Don’t focus your energy on thinking about how to enlarge your online presence. Instead, focus on being the absolute best option for your product or service on the market. Customers will find you and start talking about you. Google takes notice, too. The market will do the work.

Diego Orjuela, Cables & Sensors

12. Sign Up for HARO

An easy way to get press mentions online is to sign up for Help a Reporter Out (HARO). They will send you daily emails with summaries of planned articles. You can then browse the list and reply with a quote to any good fits. Having digital press mentions will help build your brand’s authority.

Syed Balkhi, OptinMonster

How to Get the Most Out of Your Social Media and Branding Efforts

Social media is still one of the best ways to build a digital footprint for yourself and your brand. Follow each of the tips above and start making a name for yourself. Another great thing about social profiles, is that they are super easy to rank. Just send a few backlinks and social shares to them, and you will start to see them move up in the rankings.

Would you like more expert tips and opinions on different ways to make money and grow your business online? If so, be sure to check out these previous expert roundups we posted to the blog.

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Zac Johnson is a online marketer with 15 years of experience and also a blogger at ZacJohnson.com, as well as the founder of BloggingTips.com. You can also follow me on Twitter and Facebook

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What You Need to Know About Influencer Marketing in 2019

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With the pervasiveness of the internet, online advertising becomes profitable both for small and large businesses to attract consumers, compared to traditional media in the past five years. Online advertising revenues in the US rose by 22%, to a record of $72.5 billion, surpassing TV ads ($69 billion) in 2016.

An average person is exposed to over 1,700 online ads each month, but only half of them are actually viewed. The use of ad-block applications also rose by 30% in 2016. Consumers today have become immune to ads. They don’t take what brands are telling them at face value and prefer trustworthy sources – a trusted friend, family member, expert or social media influencer.

They rely on these sources before making purchase decisions to seek assurance of a good quality or experience. A research from Nielsen confirmed that recommendations from close peers or family are the most trusted source of information, rather than company websites, consumer reviews, and editorial articles.

This leads to the rise of influencer marketing. Influencers are considered to be credible because of their expertise in a specific subject matter and their ability to engage with their followers. Thus, brands can capitalize on this by using influencers to reach the consumers on social media platforms – where internet users spend most of their time.

In 2017, 71% of internet users are using social media platforms and these figures are expected to grow in the future. Social media has become the channel where influencers connect with consumers.

The most popular platforms for influencer marketing are Instagram and Youtube. According to Goldmedia, sponsored content from both platforms accounted for 34% and 31% of total influencers respectively.

Shifting to Top Tech Influencers

Huawei Mobile, a global provider of smart devices, partnered with a top tech influencer, Judner Aura to introduce the new Mate 10 Pro smartphone by giving an in-depth review of the phone on his Youtube Channel (UrAvgConsumer).

His Youtube channel has the most viewed technology product reviews of all time, with some of his most popular videos generating around 1 million views. The fact that he is extremely well-known for his knowledge of consumer-tech products makes his reviews credible. Thus, influencers like Judner Aura act as a guide that followers turn to before pulling the trigger.

Retail Chains Turn to Fashion Bloggers

H&M utilized Instagram to target young consumers, with its 700 million monthly users ranging from 16-24 years old. A research showed that 85% of Gen Z uses social media platforms to learn about new products and is more receptive to product information on social media.

To promote its H&M Divided Collection, H&M partnered with fashion bloggers, Julie Sarniana and Megan Ellaby on Instagram, resulting in a huge spike in followers just moments after the post was uploaded.

According to 2017 ShareIQ analysis, H&M generated 39 million Instagram engagements from just 486 posts and 20 times higher engagement than its competitors. Since then, H&M has been a strong performer on social media platforms, joining forces with fashion bloggers, style bloggers, models, and other fashionistas.

Joining forces with influencers are effective because it leads to building a brand’s credibility since they specialize in a particular category of content. Take advantage of their recommendations, testimonials, product reviews, and commentaries to attract consumers on social media platforms.

40% of respondents mentioned that they made a purchase after seeing a social media influencers using the product or service. Influencer marketing is a worthwhile investment and if you plan to increase your budget for influencer marketing for your business, make sure to check out the infographic below.

Courtesy of: Milkwhale
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A Fool-Proof Formula to Creating Original Content for Social Media

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You are doing a great job of posting on social media every day, and some people appear to be liking your content. So, you’re good to go, right?

Not necessarily.

Research shows that 60% of today’s marketers generate at least a single piece of online content every day, which may include blogs or social media posts. However, not all social media content in particular is equal when it comes to quality.

Social media is an essential part of any digital marketing campaign. Here are a few fool-proof tips for creating sharable original content on social media from one day to the next.

Let’s jump in!

Tell Stories to Generate Original Content on Social Media

Anybody can find commonly used inspirational quotes in his or her industry and post them on their own social media pages. That’s easy.

However, not all people can effectively share firsthand accounts of events in their respective industries that taught them something and perhaps even changed their lives.

If you’d like to produce content around topics that are heavily saturated on social media, it’s paramount that you do something totally unique by telling stories.

If you provide your own input and give your post an original flavor readers can’t find elsewhere on social media, you’ve got winning original content.

Constantly Gather New Ideas

A challenge that many brands face is that they are closed in how they approach to social media marketing.

For instance, perhaps you look at the creation of social media content as a task that takes place within a certain time slot. Outside of this allotted time, you don’t give attention to your content. With time sensitivity aways being of concern, a great way to take advantage of social media and being in the moment, it to focus on Instagram hashtags. With hundreds of millions of users on the platform at any given time, this is a great way to reach a ton of users for free, while also ranking in their platform for what’s happening at any given moment.

If you’re serious about creating successful original content, you’ve got to think differently about when you post on social media. Instead, it’s important that you gather ideas 24-7.

For instance, whether you’re going to a movie at night with your significant other or you’re getting the kids ready for school in the morning, your brain should be wired such that you constantly look for fresh ideas for your social media content.

You could even use these ideas as inspiration for the messages you share as part of your short message service, or SMS, marketing strategy. (View here for tips about what and what not do in the area of SMS marketing, based on a real-world example.)

Take the Visual Route

Words are indeed powerful, but pictures are even more memorable and engaging.

So, if you’d like to create content that grabs your readers’ attention on congested social media news feeds, go visual. That means posting stimulating photos with your written content or even posting video to engage with your target audience on a personal level.

How We Can Help

In addition to highlighting about how to create original content for social media, we offer a wide range of tips and resources on creating effective blogs that generate results.

We understand that online marketing as a whole is quite competitive. In fact, you could say that trying to get your voice to stand out online is a lot like trying to scream louder than everyone else in a crowd of 10,000 people.

Yes, it’s hard, but it’s not impossible with the right tools.

Get in touch with us to find out more about how you can generate online marketing content that people actually want to read, and that will motivate them to purchase your offerings time and time again.

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7 Quick Tips on How to Keep Your Instagram Page Interesting

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5 Instagram Marketing Tips to Increase Your Blog Traffic

Overwhelmed with a lot of great Instagram profiles popping up like daisies? I don’t blame you. With Instagram becoming a saturated space, about a billion active users, it’s tough competition to get your followers to stay interested. You can’t afford to be complacent even when you’re confident you have a great following.

The preferences and priorities of your followers change as they go through these fast-paced times influenced by mass media and technology. Keeping them happy and engaged increases the probability that they are here to stay.

Cool Visuals

Instagram is designed to showcase eye-pleasing photos. So use this to your advantage — high-quality, energized and dramatic images are a way to catch your audience’s attention. Use photo editing software or apps that offer a variety of creative filters. Caption photos that tell a curious story and stir positive reactions. Excitement. Nostalgia. Tapping into your audience through emotions builds a connection.

Content Curation

Sometimes things can get boring when you run out of ideas to create, that you just make do with a lazy topic. Try to breathe new life into reliable old posts or topics that may be relevant to your audience or the brand you are promoting. The content should offer something unique or add value to your followers. Every post should give to your audience a take-away to think about or something of use. They will learn to rely on your every post since they can relate to it relative to their everyday lives.

Social Sharing

Effective content curation is a way that can get you to network online, as you are sharing relevant sourced content that you are using to increase your brand’s visibility. This means a higher chance of getting your brand out there, which equates to more potential likes and followers. If you want to increase visibility, buying Instagram likes can help you get ahead. The more likes you get, the more traffic you get. A win-win situation if you ask me!

Play with Trends

Admit it, it’s fun to join in on the latest hype or even crazy meme to make things lighter and more entertaining. Novel ideas spark interest and build even more ideas and dialogue. We are curious beings and new things, or even old things seen in a new light, are always great conversation starters. The more you get your audience interested, the more they will understand that your brand is keen on providing current and fresh concepts.

Following the Big Name Brands

One of the most effective ways to keep your own social media profiles and updates relevant and interesting is to keep an eye on the big players in your industry. It doesn’t matter if you are an e-commerce company, selling ads online, or even just posting pictures of the latest fashion — it’s important to know what your competition is posting, so you can not only get inspired by their promotions — but also get determined to do it even better! Follow the big name brands and most followed Instagrammers in your niche space to see what others are liking and sharing the most.

Engage in Debates

You can’t please everybody. There’s bound to be that one commenter who will think otherwise. It’s a great opportunity for you to get involved and comment back. It sends a message that you are in touch with your followers and not a snob. Just remember to keep the vibe positive and conversation healthy. Keep it classy!

Listen to Your Followers

So, you’ve established your brand and the kind of content you wish to sustain and build. There may be times when you’re so focused on getting your brand noticed, you’re set to base everything on your decisions. You forget your audience has a voice too. Don’t become one-sided. Feature them in your posts. Give back. Take the time to know and understand the needs or preferences of your audience but still keep true to your brand. Be receptive. Be flexible.

It’s a challenging feat to take on. But if your passion is blogging and getting satisfaction from seeing your followers happy, then keeping them interested will come naturally to you.

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