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Boring niches are a big pain-in-the-neck for writers. Not only are they tiring to write about, but they also lead to lower traffic.
Imagine writing a blog about metal work and flooring. Sure, there are things to write about, but it would mostly be technical stuff.
HOWEVER, it doesn’t have to be the case!
There’s a way around that, and it’s all about finding a way to make your content interesting for your target readers. When you do, you’ll be surprised that the niche you’re writing for isn’t that boring!
Read on to know how to make your “boring” niche blog appealing!
Creating content is all about understanding your target audience’s wants regardless of your niche. Here are the best ways to spruce up your content and make a niche interesting:
1. Write in First Person
Individuals do the writing, not the company. This is where most blogs got it wrong. Write in the first-person to connect efficiently with the customers. It isn’t natural to say “we” when you’re the only one writing. Say “I” instead — common sense, I should say!
An excellent example of this is Fiskarettes, a company that makes scissors, paper cutting tools, and gardening equipment. They didn’t settle for just that as they mingled with their community of customers.
This enabled them to have taglines that commonly use the word “you” to have a more personalized connection with their customers. Though this sounds simple, using the right choice of words, in this case, pronouns, has a significant effect on your business’ salability.
Give a personalized approach to your clients or readers to improve your connection with them. Also, encourage your customers to be active in the community just like what Fiskarettes did. It’s all about socializing with them, and that’s what makes their boring niche interesting.
2. Tell a story
Storytelling is a powerful tool that can make your boring niche interesting. Think of it as a dynamic strategy that motivates the reader to finish the entire article. Stories like a failed launch, a five-year-slump, or a rags-to-riches story are fascinating to read. Sprinkle these stories on your blog, and you’ll surely get more traffic.
Salesforce is a good example of a business that uses the power of storytelling to capture people’s attention. It’s a blog that gives social media tutorials. However, it does more than that as it does it by diversifying their content.
They create how-to guides, do expert interviews, and come up with case studies which create “fluidity” in their content. Readers are then curious and motivated enough to continue reading up to their heart’s content.
Telling a story makes your content easy-to-read. Be straightforward and describe a product or issue in the simplest way possible. Strip away all the technicalities and explain it as it is. What it is, how it works, and the benefits you can get are the essential parts of an article. Also, inject a bit of fun to lighten up the mood.
3. Provide statistics
Providing statistics makes something look big. Describing how a hydroelectric power plant works won’t get you lots of readers. But if you said that this hydroelectric power plant could power 5 million homes, then that would surely capture people’s attention. Look for huge points and make a big deal out of it.
Kogan, an online electronics store draws inspiration from this strategy. They have a gimmick where they tax a client if it’s found out that they’re using Internet Explorer.
Though they don’t use numbers, it’s evident that many people can attest to the “inefficiency” of the browser.
Technical blogs are full of “unrelatable” information for common people. You can solve this problem by using stats. Find a statistic of a certain issue and use it as a title. “How One Article Got Viewed 1M Times Through Facebook” will capture everyone’s attention even if the content features a lot of technical information. Graphs, inside information, and tables are also sure-fire ways to make your readers interested.
4. Get a personality
Blogs that talk about tech, finance, and B2Bs are the less attractive of niches. The reason is that bloggers think that these areas are exclusively for their readers — tech enthusiasts, analysts, and entrepreneurs. It then becomes an “undecipherable” article that only a few people can understand. Little do they know that there are also other people who want to learn from it!
Ukelele Hunt is a site that’s all about ukeleles. And we all know that not everyone is into ukes! So what they did was that they developed their personality.
They have their distinct theme and vibe that you’ll only find in them. They also have their blog, tutorials, chord guides, reviews, and even eBooks — all with the Ukelele Hunt brand.
Talk in a personal voice, but don’t sacrifice professionalism. You can be professional, but don’t be too formal, rigid, or stiff. Talk like how a person talks to another person. Share real-life examples if needed, and always write with attitude and emotions. This gives your blog post a more personal touch to it.
Also, make your blog interactive. It makes your blog appealing. Engage with your readers and make them participate in your blog. You can do this by having viewing options where your readers can change how they want to read your article. It could be a slider, read more button, or call-to-action popups.
Content is the lifeblood of blogs, but it doesn’t mean that it’s the only important thing. Web design also plays a huge role in a blog’s attractiveness. Make sure that your blog isn’t overly stuffed with unnecessary buttons and features. Keep it simple but sleek, compact but jam-packed with useful features. The header, content area, footer, and sidebar are all you need. Also be up-to-date with the latest web design trends.
Take for example Elite Legal Marketing, a digital marketing firm that specializes in web design, SEO, and content production. Their site features all these characteristics.
This makes the blog user-friendly, attractive, and more likely to get more leads. Their site entices people to avail their services even if the niche they’re specializing in isn’t that popular. It’s not about the niche; it’s about how you use that niche to your advantage!
Leave a mark on social media
You’d be missing out a huge market if you won’t use social media. There are 2.5 billion active social media users, and each of them can be your follower. Using social media makes your blog reachable, knowing that almost everyone is into it. Promote your content on targeted channels where your audience is found. Doing so makes follower interaction and acquisition easier.
Take for example Fractl, a content marketing agency that uses social media to rake in higher traffic. They have this strategy called “tangential” marketing where they write about things that aren’t offered by the business. Surprisingly, they get lots of social shares, proving that the content is interesting. This enables them to expand and make their niche more attractive.
Your niche might not be that popular, but you can use that to your advantage with the help of social media. You have fewer competitors when promoting a blog who’s niche isn’t that entertaining. Let’s say you have a blog that sells different kinds of cactus. You then create social media accounts on different networks. Getting followers and clients is a piece-of-cake. It’s easier for you to penetrate the market because there are not many cactus businesses online.
Everything is possible if you know how. Boring niches might be “irredeemable,” but with the help of this article, you can turn it into something more interesting. Just remember to write with attitude, be professional, and be creative as possible. A good example would be to adapt to the niche market and audience. Know what they like and give it to them. When you do, then your blog will surely gain traffic (lots of it).
A Quick Guide to Keyword Optimization for Bloggers
The blogosphere is becoming more saturated.
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According to statistics, the number of bloggers in the U.S. rose from 27 million in 2014 to 31 million in 2019. That’s a four million increase in just four years!
That means more choices for readers. Too much, in fact, that we’ve already reached a breaking point that Mark Schaefer refers to as content shock.
Still, there’s no other way for bloggers to success as they need to improve and outcompete each other. The blogging industry is already very competitive that you need to do something to not be left behind.
One good way is through keyword optimization.
What is keyword optimization?
It is the act of searching, analyzing, and choosing the best keywords to increase your site’s traffic. Keyword optimization is necessary for starting your search engine marketing.
Start it right and your site will be full of potential. However, start on the wrong foot and your subsequent efforts are doomed.
However, optimizing keywords doesn’t only happen at the beginning of your campaign. You need to have ongoing keyword optimization to expand your market and discover new opportunities.
Regularly performing keyword analysis and keyword database expansion increases your traffic, leads, and eventually, sales.
Benefits of keyword optimization
Drives traffic to your site
Optimizing your site’s keywords makes your site rank higher. This makes it more searchable and gets higher traffic.
Measures traffic potential
Analyzing keywords to be used helps gauge your potential market. This help you plan campaigns and pitch topics that attract to a specific market(s).
Using optimized keywords on your blog post makes it more relatable to readers. It also addresses their needs because readers see something they’re searching for. It’s also a great way to avoid keyword stuffing.
Understand market behavior
Analyzing top-ranking keywords lets you know what your readers want to read about. This helps you pitch topics that’ll interest them.
Keyword optimization makes your site more searchable and gets higher traffic. This also means more money!
Things to consider in keyword optimization
Popular keywords mean that many people search for it. So, the more popular a keyword is, the more searches it gets. Use popular long tail keywords to drive more traffic to your sites.
However, this doesn’t apply all the time because some popular keywords are very competitive. The higher the competition, the more difficult it is to rank. Thus, you also need to target less competitive keywords.
Choose keywords that are relevant to your blog. Irrelevant keywords make it harder to get visitors because people won’t know what your site is about. You want to let people know that your blog talks about a certain topic or niche. Using relevant keywords helps you get “visitors that convert” and not just “visitors that visit.”
Know the intentions of your target audience. Are they shopping or just browsing? Or maybe they’re just looking for information? Answer these questions to come up with the right keywords.
Blogpatcher – Your top keyword optimization tool
Similar to blogging in general, the SEO tool space is saturated with tools that drain thousands of dollars annually from consumers.
There are reasons why premium SEO tools cost a lot and deservedly so – no doubt about it.
However, people who simply want to increase their site’s search rankings by finding the best keywords for their content but can’t afford the burgeoning costs of these tools are left with nothing.
This main reason is why Blogpatcher was created.
The main purpose of the tool is to help bloggers and site owners analyze their site pages’ SEO performance and identify areas of improvement at an affordable price.
On top of keyword frequency and use of LSI keywords, the page analysis report includes the following:
- Rich media
- Structured content
- Social media
After creating an account, enter the URL of the page you want to analyze. You can also assign the target keyword of the page for the tool to produce a more precise SEO score.
Click on the factor that you want to look deeper into to show you issues that you must resolve soon.
On each section are subfactors that you need to work on to improve your SEO score. Each subfactor shows you how to fix each. This way, you don’t have to blindly resolve the problems of the pages.
In relation to keyword optimization, Blogpatcher shows the keyword frequency and the LSI keywords.
The former shows you the different page elements where you should enter your keyword and whether you’re “stuffing” the page with too many keywords.
The latter provides LSI keyword suggestions that you need to include in the page to increase its search ranking for your target keyword.
The results draw from the top 10 pages from organic search for your keyword. BlogPatcher then analyzes the most common keywords used in all 10 pages and suggests that you use them as well.
After applying the changes to all factors, you need to run another page analysis to see if your SEO score improves.
The higher the score, the better your chances of ranking high on Google search for your keyword!
Ultimately, Blogpatcher removes the guesswork from on-page SEO by simply clicking on the “How to fix” link on each subfactor.
The tool gives smart solutions on how to solve SEO errors and practical advice to new topics, keywords, and content.
Most importantly, Blogpatcher is not heavy on the budget. You can sign up for a free account and limited features and credits to test the tool out for size.
You can move onto the paid option of $39.95/month or $33.95/month for 12-month payment. This option provides more features and credits to help you ramp up your keyword optimization campaign for all your pages.
Keyword optimization is necessary for bloggers because it makes your site rank higher, gets more visitors, and better conversions. You’ll also outcompete your competitors more easily because you’re using keywords that attract readers who need and want your content.
You can bring your blog to greater heights by knowing what keyword optimization is, and following SEO’s best practices.
At best, you can simply sign up for a Blogpatcher account and simply take heed of the advice for each SEO factor.
Either way, you need to work on this now to gain an advantage over your competitors and rake in the most traffic from search engines!
5 Blogging Laws You Need to Know to Avoid Legal Troubles
Creating a blog is one thing. Managing it is another. It’s easier to develop a blog from scratch than maintaining one. You need to consider many things to ensure your blog’s survival. One of which is its legal side.
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Unfortunately, many neglect its importance because it’s hard to understand. Trust us — reading long texts of laws and regulations is no fun.
This guide, however, solves just that. We’ll help you comply with the law so you’ll stay out of legal trouble.
Getting copyright protection is necessary to keep your content from being plagiarized. The copyright law does just that. It protects an author’s original creation, such as articles, photos, videos, and music.
This is very important especially that these works are usually seen in blogs. You can also profit from the law as you gain control on how you want it to be reused by other people. You can even sue anyone who misuses your copyrighted material. You can then ask for compensation for the losses.
Never copy or re-use anyone’s work without giving proper credit or seeking permission from the author.
Terms and Conditions
Nobody wants to get lawsuits. But if you do get one for your blog, then your best protection would come from your terms and conditions. They are your website rules which discuss which are allowed and aren’t allowed on your blog.
You need to have one to protect yourself and your online business. Terms and conditions explain refund processes and policies of your content.
It also explains the process of resolving legal disputes, as well as prevents anyone from using your blog without permission. Having thorough terms and conditions prevents copyright infringement.
The last thing you want is for your enemies to find loopholes on your blog. Avoid this from happening by having terms and conditions. It’s a great way to prepare for worst-case scenarios.
You can also translate these legal documents on your blog to the language of your readers. This way, they’ll understand how your blog works.
Disclaimers protect you from legal liability as it clears things out. They make it clear to readers that your content is personal opinions, not facts. You need disclaimers for protection against defamation lawsuits.
This is important for blogs as you usually express your own ideas based on your reaction to facts. Blogs don’t necessarily convey factual data as it functions as an outlet for writers’ opinions.
However, it doesn’t mean that you won’t get sued if you have one. Instead, there’s a good chance you can defend your blog because you have a disclaimer. You also don’t want to be responsible for content websites publish based on your blog.
This is especially important if you’re sharing affiliate links. In an interconnected world, it’s vital to have protection for your individual rights.
Taxes for self-employment
Blogs aren’t just a hobby. For many, it’s also a source of income. If this is the case, then it’s a legitimate business and you need to comply with the Internal Revenue Service (IRS). You might be your own boss, but even that comes with added responsibility.
Pay healthcare and social security taxes from the profits you earn from your blog. These are called self-employment or SE taxes. Blogs earning $400 or more annually are required to pay these taxes.
Thus, it’s important to have general knowledge in keeping track of your finances. Learn basic accounting and financial management to not have any legal problem. It might be boring and tedious at first, but it’s very useful in the long run.
Also, pay taxes on time so you won’t get penalized, or worse, have your blog shut down!
Dealing with legal troubles is a big hassle. Not only does this waste your time and energy, but this can also lower your blog conversions. However, you can avoid this from happening by knowing the laws regarding blogging.
Ignorance of the law excuses no one, including bloggers. Thus, it’s best to spend time understanding all these rules even if they seem boring. Doing so will safeguard your blog’s interest, and could make your blog more credible.
While using them is ideal because they generate the documents in seconds, there’s no replacement to actual legal advice and counsel in creating these pages on your blog.
Therefore, if you want to be safe and keep your blog from getting into legal troubles, you need to consult professional advice and counsel regarding these blogging laws.
5 Things Squarespace Analytics Doesn’t Tell You and Why It Matters
If you would like to improve the audience impact of your blog, you need to know analytics. Numbers in analytics are useful tools that will guide you in creating more powerful content to maintain the happiness of your visitors. Using and understanding analytics can connect you with your audience so that they will keep coming back to your website.
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Squarespace Analytics is easy to use and effortlessly gives you daily reports. You can see panels such as the Activity Log, Popular Content, Search Engine Queries, Site Search Queries, Traffic Overview, and even Traffic Sources. You don’t have to feel overwhelmed by these tools since these modules are there to make your life easier. You can get full-time analytics for the traffic to your website.
Google Analytics is another tool that you can use and include with your Squarespace Analytics, since not every report and feature is found in the latter. There are a lot of similarities and differences between the two analytics, but here are five things that Squarespace Analytics does not tell you.
1. Audience Demographics
Squarespace Analytics lacks the ability to report your audience’s demographics. It cannot show you the age and gender of those who visit your website, which you’ll need in order to target a particular group or niche when marketing a product or offering services.
2. Audience Interests
Squarespace Analytics cannot tell you what particular interests your audience has. This information is important so that you know what kind of content to focus on to attract clients with SEO and other marketing tactics. Understanding the interests of your audience helps you know what to offer based on their interests, wants, and likes.
3. Visitor Location
Squarespace Analytics does not tell you the location of your visitors. You will know how many visitors you have, but you will now know where in the world are they located. But this information proves useful, especially since visitors from other parts of the world may become your clients. It is great to know that you have an impact around the world, but unfortunately, you cannot get this report with Squarespace Analytics alone.
4. Behavior Flow
Squarespace Analytics does not generate behavior flow and user flow reports, which show you the particular movements of people who visit your website. These diagrams are meant to tell you what makes your visitors access a particular page on your website over the another page, or what makes them leave a particular page on your website.
5. Real-Time Analytics
Squarespace Analytics does not show real-time analytics. On the other hand, Google Analytics can tell you exactly the number of visitors you have at the exact moment that you view your website analytics. You won’t know the exact web page your visitors are currently viewing based only on Squarespace Analytics.
These are just some of the things that cannot be shown to you by Squarespace Analytics. It is better to combine the two, Google Analytics and Squarespace Analytics, in order to get comprehensive and thorough reporting. The latter gives an abstract report while the former gives a more expanded report of analytics for your website.
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