Connect with us

Blogging

Meet Ruben Gamez of Bidsketch.com and Docsketch.com

Published

on

Many entrepreneurs have dipped their toes into blogging but not many have gone far. A lot of factors may have played in failure. Perhaps the lack of courage, determination, persistence? There are also instances wherein a venture is progressing but suddenly plateaus in growth. This is often the result of complacency. Successful business owners can attest that facing challenges head-on have led them to great accomplishments and the total lack thereof can do more harm than good.

For Ruben Gamez, he didn’t even have to wait for the challenge to come. He got into blogging by getting out of his comfort zone and challenging himself. Today, he continues to excel as an entrepreneur by constantly finding ways on how to improve his tactic. Learn more about Ruben in this week’s episode of Meet the Bloggers.

1.) Please tell us about yourself and how you got into blogging?

Ruben Gamez

I started blogging as a marketing experiment and to prove to myself that I would be able to sell my first product. At the time I was working a full time job and had an idea for a software product, but wasn’t sure if I’d be able to bring in enough traffic to make the idea viable.

By this point I had read enough about marketing to realize that blogging was a great way to bring in qualified traffic. I quickly did some keyword research and found a topic that I could write on, and published a post (one week later).

The goal was to see if I could actually bring in traffic, and how long it would take for that traffic to start coming in. After two weeks I started getting traffic to that post (through Google)! I was hooked on content marketing at that point.

2.) What is the focus of your blog and why did you choose that niche?

Initially we started with a very narrow focus of writing about proposals for designers. That’s because at the time, our product was very niche and that was our target audience.

For example, one of the better performing posts we had at the time, was literally titled “How to Write a Web Design Proposal,” which still performs well for us. As you can imagine, there’s only so much of that type of content you can write for a specific niche.

I quickly realized that it was too narrow and eventually expanded to blogging about helping freelancers, agencies, and consultants land more clients.

We went in this direction after talking to enough customers and seeing what interests they had, and what type of content they liked.

3.) How are you currently monetizing your blog traffic?

We have an online software product called Docsketch. So the main way that we monetize our blog is by converting a portion of readers into customers.

It tends to be a longer process because instead of pushing visitors directly into a trial of our product, we work to get them into a drip campaign. From there we can better educate them and build trust. Eventually, some people give Docsketch a try and become customers.

4.) What do you know now that you wish you knew when you first started blogging?

Great question. I wish I knew enough to focus on the right type of content, and not pick topics by guessing what would appeal to our audience. Nowadays, we’re a lot better about picking our topics.

For example, one approach, is to start by focusing on a larger category and growing that through individual pieces of content. We’re actually doing that right now, with a “contract templates” section on our site: https://www.docsketch.com/contract-templates/

Based on researching what our target customer is looking for, we are expanding that page with individual pieces of content that can also bring in traffic (like a specific type of contract template). This helps in that you can slowly build authority in a very large category, and the individual contract templates will inherit that authority.

Another approach we take is using tools like Hotjar to run microsurveys so we can ask visitors that aren’t on our email list, what we should write about. We even do phone interviews with some of these visitors (and offer them an Amazon gift card for 15 minutes of their time).

5.) What are three blogs that you visit almost daily?

Well, I’ll give two blogs because I’m having a tough time thinking of three.

My current favorites:

  1. The Sumo.com blog which focuses on growth stories (so good):
  2. The James Clear blog which focuses on personal improvement through fitness, psychology, and more.

6.) Can you give us three recommended tools/services that you use with your blogging?

  1. Hotjar for microsurveys, visitor recordings, etc
  2. Sumo.com for email collection of all types
  3. Moz for traffic, keywords, and more

7.) What advice would you have for someone who is just starting with their first blog?

Look at the top five blogs that you love to read, and deconstruct them. Work backwards. Why do you like them so much?

Don’t look at the specifics of how they’re doing things (images, content length, etc.), instead look at how their positioning hooks you, or how their topic choice gets you coming back. Look at the high level things that make a big difference.

From there, spend some time brainstorming how you can use some of what you’ve learned on your own blog. Then, spend lots of time researching, writing, and promoting 🙂

8.) What’s the best advice or tip you’ve discovered about blogging since getting started?

I think the best advice I’ve heard (and that I still try to internalize) came from Derek Halpern. Spend 20% of your time writing, and 80% promoting. That doesn’t mean write for 30 minutes and promote a weak piece of content. That means, that whatever time it takes to write a very high quality piece of content, spend 4x that long promoting it.

One interesting side effect is that you start looking at whether the topics you’re writing about are worth that type of promotion time.

9.) If you only had $100 to start a new blog, how would you use it?

I’d use part of it on Sumo.com tool to help me collect leads, the rest on hosting. After that, it’s really just my time on research, writing, and promoting.

The most valuable things that need to be done on a blog don’t cost money. They do involve you investing some time doing them though.

10.) How can readers of the blog get in touch with you?

My personal twitter and our product.

  • 7
  •  
  •  
  •  
  •  

Zac Johnson is a online marketer with 15 years of experience and also a blogger at ZacJohnson.com, as well as the founder of BloggingTips.com. You can also follow me on Twitter and Facebook

Continue Reading

Blogging

The Importance of Eye-Catching and Trendy Topics for Your Blog Content

mm

Published

on

Today, there are more blogs on the internet than ever before and over 3 million blog posts gets published on the Internet every day. So, you have to develop a strategy to separate yourself from other blogs and show your audience that you’re worth remembering. Getting your blog noticed requires three essential elements: focusing on a niche and writing for a targeted audience, balancing evergreen topics with trends and ensuring shareability. As we see, it all starts with eye-catching and trendy topics. But why? Let’s explore.

Driving Traffic

What keeps a blog alive? It’s consistent flow of traffic – new as well as returning. Creating a perfect balance between evergreen topics and trendy topics is one of the best ways to have sustainable traffic. Ideally, your blog should have a perfect mixture of both trending and evergreen content. While evergreen content never expires, trendy content keeps it relevant. Eye-catching and trendy content proves that your blog is living “in the moment” and paying attention to what’s happening around. That’s why it’s always important to cover the space that’s trendy and interesting to your audience. One of the most significant ways to develop a loyal online following is being part of the conversation. Readers value fresh and trendy content. And they prefer frequent sites that feature constant updates about whatever matters most to each individual user. So Be There or Be Square!

Creating Value

Avinash Kaushik, the author of Web Analytics 2.0 and Web Analytics: An Hour a Day, once said “Content is anything that adds value to the reader’s life”. To rise above the noise, you need to provide incredible value to your readers consistently using your blog. Timely and relevant content is the best way for creating value for your audience. That’s why when it comes to capturing and holding attention, trending content always wins over other content. Trending topics get more traction as they’re relatively more valuable to the reader. Being useful and relevant is the only way to get readers to tune-in. They relate with your post, thank you and engage. When users are engaged, they will be your returning visitor, interact with your content and share it.

create viral content

Better Search Ranking

Creating fresh trendy content is much more fun than creating back-links but it has the same effect. Such content is more likely to get organic links and social shares as well. Always keep in mind that social networks represent a huge mass of people who stand behind the web page and the brand. So, increase “shareability” of your content with trendy and eye-catching topics. That’s how you outrank the competition when there are millions of people posting content daily. At its core, fresh content is content that is up-to-date, newsworthy and relevant to current events. When it comes to Query Deserves Freshness (QDF), Google tries to identify the topics and search requests where the user has a desire for new and current contents. Thus, when the spike in search volume occurs, Google prioritizes websites with high freshness score (fresh results) compared to websites with low freshness score (stale results). Celebrities’ death, affair, break up, new release etc. always create a massive amount of new articles around the topic. For example, Stan Lee died in 12 November, 2018. If we look at the Google trends data for that particular week – 12 November, 2018 to 18 November, 2018, we notice that Google marked the search term “Stan Lee” as “Breakout”. It means this particular search term grew by more than 5000%. Now let’s see how content publishers leveraged this spike in search volume. If you google “Stan Lee”, you should find lots of articles on the Google first page which were actually published on 12 November and the following week! These pages didn’t even exist before 12 November. They just outranked thousands of pages with their fresh contents.

Lowering bounce rate

One of the most common blogging obstacles is finding a way to hook and keep your audience engaged and lower bounce rate. Time sensitive content can be the answer. Trendy and fresh content is catchier than general truths or case studies. Time sensitive trendy content shows that you’re on top of the news and you’re ready and willing to write something that can be used immediately. So, do not hesitate to get going right away when you are working with eye-catching and trendy topics. By introducing an element of urgency, you can get your target audience to take notice. While working with trendy contents, don’t go for random trends. Identify the core target audience of the blog and create trendy content around that audience and your niche. Google loves niche content on websites. When someone clicks a result on the SERP, Google pays attention to how long they stay on that particular website or blog and there are no better signals than engaged users on a specific site.

Increasing shareability

Love it or hate it, social media is integral to how audiences discover, consume and engage with content. That’s why shareability of your content matters. But what makes a piece of content shareable in the first place? There are certain qualities that shareable pieces have in common. And undoubtedly, eye-catching and trendy topics is one of them. If more people share your content, it will increase your reach and the likelihood of others engaging with your content. Anytime a reader shares your content on social media, search engines count it as a “vote of confidence” in your brand.

Now you know the importance of eye-catching and trendy topics for your blogging. So, the next question is: how to find trendy topics? There are many ways to tap into trends, understand what your audience is searching for, and discover unexpected ways to reach new people. Let’s explore some very effective tools.

Google Trends

When one term in particular spikes in relation to other searches, Google classifies it as a trend. And Google suggests us to use Google Trends to find the trends. While traditional keyword research tools tend to be very one-dimensional, Google Trends shows you a multidimensional view of queries. If you want to check factors like seasonality, geographic location, and media coverage, Google Trends is second to none. It helps us to “Explore what the world is searching.” Google Trends enables us to compare search terms and see their popularity over time. Google has recently revamped the Trending searches option available within Google Trends. This revamped Trending searches section shows what is trending in search right now, both daily and minute-by-minute. If a trend is going up this means to focus energy on creating content for this trend.

Google Keyword Planner

Keyword research is the process of learning the words and phrases people typically use to search for information online. If you want to do keyword research to understand what people are actually searching for, Google offers a free keyword research tool: Google Keyword Planner. It’s a wonderful tool for the bloggers looking for topics to blog about. Google Keyword Planner enables you to stay on top of keyword trends and ensure content remains relevant. With Keyword Planner, you can find trendy topics for your blog that are relevant to your niche. Google’s Keyword Planner tool has very recently undergone a rigorous revamp. With this revamped planner, you can see beautiful chart illustrating the keyword volume trends for a certain period of time. The new mobile, location and trending data paired with these super-useful visualizations should help bloggers to find trendy topics for blogging. But keep in mind that Google Keyword Planner has been designed with Adwords advertisers in mind. So, it is quite natural that there are some features in the tool that might not be useful for the bloggers.

Ahrefs Content Explorer

When it comes to topic finding tools, there are a few that are as effective and efficient as Ahrefs Content Explorer. Content Explorer helps blogger find the most shared and ‘linked-to’ content. You can use publish date filter to figure out latest trends for a particular niche. You can also use any keyword into content explorer and it will generate a list of the most popular articles based on their “performance metrics”. There are different types of metrics including Social shares, Organic search traffic and Referring domains.

One final tip. Each type of blog has its particularities, rules, and trends. So, go with the trends but don’t forget your audience and you niche. Don’t forget why you do blogging or the reason that prompted you to initiate the blog. You might have a million trendy topics bouncing around your head, but stay focused on and loyal to your niche and choose the ones that your audience is waiting for.

  • 1
  •  
  •  
  •  
  • 2
Continue Reading

Blogging

8 Brilliant Ideas to Improve Customer Service for Your Business

Published

on

The business world is booming across the globe and America is leading the way with 30 million registered small businesses in operation across the country.

Why is business so hot right now? Because the economy is on fire.

Consumer confidence is up, unemployment is down, and people are spending money. All of that means tremendous opportunity for business owners who are willing to throw their products and services into the fray.

Just because opportunity is out there though doesn’t mean that cashing in on it is easy. With all of the competition, it can be hard to attract and retain customers.

One of the best ways to cut through your market’s clutter is to have outstanding customer service. Therein lies the aim of this article.

We want to teach you how to improve customer service within your organization so you can boost consumer retention and create brand evangelists!

1. Don’t Aim for the Lowest Common Denominator

You may be surprised to hear this, but when it comes to how to improve customer service, for most organizations it’s not about building policies around offering outstanding consumer experiences. It’s about building policies around competition.

That’s a horrendous way to approach your customer service philosophy.

Having good customer service doesn’t mean offering the average of what everybody else is offering. It means taking the time to dig into the consumer experience and ask yourself what it is your customers want.

Once you have an answer to that question, even if the resulting directives put you ahead of what’s expected per industry standards, implement them.

Be a trailblazer when it comes to your customer service experience. Be consumer-centric. Don’t be a copycat.

2. People Want Their Issues Solved… Period

A lot of people mistake offering good customer service as being over the top. You hear stories all the time of companies sending people pizzas or giving them $1000 worth of products because they experienced a simple shipping snag with a product.

That’s not where your team’s head should be at.

Doing outlandish things for customers isn’t scalable and it isn’t what’s going to put your business on the map as one that’s noted for outstanding customer service.

What’s going to move the needle for you systematically is simply being able to solve people’s problems, fast.

Focus on what consumers need, not on what they don’t.

3. Get Customers In Front of a Person Immediately

There is nothing more frustrating than arguing with robots on the phone. Do not subject your customers to that experience.

Only have them interfacing with robots for the most necessary reasons and get them to an operator, ASAP.

4. Make Customer Service a Priority

Answering the question of how to improve customer service isn’t something that can be done by making it the keynote in a meeting, coming away with some bullet-point directives, and revisiting the issue in a year.

Good customer service takes being made a priority.

Remember, people are willing to pay more for products and services if they know they’re going to get good service.

Because of that, you don’t want to look at customer service attention as something that’s going to drain your resources. You’ll want to look at it as a financial investment!

5. Find Opportunity in Negative Feedback

If you’re annoyed whenever you see a 1-star review come in on Google, Facebook or Yelp, don’t be. There is a lot of opportunity that can come from bad reviews.

For starters, your bad reviews may reveal places where you can make improvements to your business. That insight is extremely valuable.

Second, when you respond to negative (and sometimes irate) reviews with professionalism and tact, you show onlookers that they can trust you.

That will translate into more level-headed customers taking the leap and doing business with you.

You can read more here about the opportunity that exists in angry customers.

6. Survey Customers

Feedback is essential to successfully navigating all of your “how to improve customer service” concerns. Don’t be afraid to ask people for it.

When a customer service call or chat is over, ask people if they’ll take a quick survey. After a call, send a follow-up email to customers asking for their feedback.

Whatever you can do to get people’s honest perspective on how your team is performing is well worth any time and investment it takes to get those features in place.

7. Have Self-Help Resources, but Don’t Make Contact Impossible

Having an FAQ document on your website is a great way to answer consumer’s simple questions without tying up your phone lines. They are not an excuse to not let people contact you though.

So many companies hide their contact information behind pages and pages of tutorials and FAQ’s when all customers want to do is speak to someone.

If your customers don’t want to read, don’t make them. Always give people the option to reach out to someone on your support team.

8. Never Tolerate Unprofessional Behavior From Your Team

We appreciate that irate customers can be difficult to deal with and that some of those customers may not be worth the money they bring to your company. Still, there is no reason for your customer support team to stoop to customer’s bad behavior.

If you’re noticing your staff firing back at rude customers in a way that is unprofessional, reprimand them. If the behavior continues, re-train them. If it persists, let them go.

As a business, you’re held to a higher standard than your customers. If you or your team doesn’t believe that, you have no business competing in today’s market.

Wrapping Up Ideas on How to Improve Customer Service for Your Business

We’ve just shared with you 8 outstanding ideas on how to improve customer service for your business. Our recommendation is to implement as many of our suggestions as possible as quickly as possible.

If you do, you’ll notice the benefits almost immediately.

For more of the best business advice you can find online, check our additional content on Blogging Tips!

  • 1
  •  
  •  
  •  
  •  
Continue Reading

Blogging

The Top 10 E-Commerce Blogs Every Store Owner Needs to Follow

mm

Published

on

E-commerce is a very wide business that has many different branches, niches and it is always expanding and changing. Therefore, in order to become or keep being successful, we need to constantly update our knowledge and look for ways to improve our business strategies.

A fantastic and very interesting way to do it is by reading the best blogs about e-commerce on the internet. We enjoy success stories like 30 under 30 in e-commerce, so why not read more content like this? In this article you’ll find short reviews about 10 e-commerce blogs that we recommend reading.

A Better Lemonade Stand

A Better Lemonade Stand is one of the most popular e-commerce blogs lately that is mostly read by entrepreneurs of new projects but also remembered by experienced business people.

The blog mostly focuses on practical articles that give useful advice to entrepreneurs. Currently, it has more than 35k subscriptions and can offer video training and some interesting case studies.

Bloggingtips.com

Bloggingtips.com is a fresh yet very interesting blog that we started about e-commerce to read and grasp some new ideas for your current or future business.

It is mainly focused on blogging and can truly offer some valuable tips on how to gain more profits by adding a blog to your e-commerce website. It also explains the advantages of committed long term blogging that will help you not lose motivation for continuing to write it. Also, it has many articles on how to do it correctly and efficiently.

Profitindustry.com

Profitindustry.com is another new e-commerce blog that is full of useful information, innovative ideas, and articles about the best ecommerce platforms which is very handy for anyone who is interested in this kind of business.

Here you’ll also discover some interesting interviews and reviews. There aren’t so many of them on the website yet, because it’s a completely new project, but some promising content is coming up very soon.

eCommerceFuel

eCommerceFuel is both an e-commerce blog and a private community that is mostly focused on the experienced 7-figure plus e-shop owners.

Here you can find interesting and inspirational podcast to listen to, a listing of e-commerce jobs, a private discussion forum with thousands of monthly contributions, and exclusive tools to help you grow your business even more.

Get Elastic

Get Elastic is an e-commerce blog that has an insanely high amount of subscriptions and was named to be number one e-commerce blog by the PosRak, which is a serious evaluation.

The blog has much valuable insights on e-commerce and is absolutely worth subscribing and reading. It was even chosen as top 15 entrepreneur blogs worth reading by the Wall Street Journal, which is a high rank too.

Shopify Blog

Shopify is one of the most known e-commerce platforms worldwide, so there’s no surprise they have a pretty insightful blog of their own where you can find valuable advice on e-commerce.

It’s believed to be one of the most favorite blogs to read between people who work with e-commerce because it is more social than any others. This is because the articles receive many comments and there are always lively discussions happening.

Bigcommerce

Bigcommerce is an e-commerce blog and platform with 99,99% uptime which is highly reliable and valued by their customers. On the blog, you’ll find useful articles and posts on marketing, e-commerce, and also selling.

It’s also a great treat for those of you who enjoy some quality case studies – you’ll discover quite a few of them here.

Volusion

Volusion has more different content than the usual e-commerce websites and blogs. Volusion also offers webinars to their readers where you can learn more about the topic you care about.

The blog focuses on fresh e-commerce insights so that you would be always updated. Here you’ll discover some wider topics like SEO, marketing, and much more.

Internet Retailer

Internet Retailer is a place for those of you who like to read about strategies, data analysis, and technical information. It even has different segments of Research & Data, New & Analysis, and Learning Lab on their website so you could focus on the topics you care most about.

And for those who want to keep up with the trends and the newest information possible – there is also a “Trending Topics” segments with the latest news and updates.

Bootstrapping Ecommerce

Bootstrapping Ecommerce is both an e-commerce and marketing blog, which is very useful because these two topics couldn’t possibly function without each other.

The blog is written by Shabbir Nooruddin and is mainly meant for entrepreneurs, kickstarters, and startupers – the ones who are new to the business and want to learn more.

The World of eCommerce and Online Business

If you enjoyed this list of top ecommerce blogs, be sure to check out my other article on how to get started with your own online business, and finding the right dropshippers and payment processors for your ecommerce site. Once you start to compile a list of trusted and recommended companies and solutions to work with, it will make the launch process a whole lot easier.

 

  • 1
  •  
  •  
  •  
  • 2
Continue Reading

Trending