Connect with us

Blogging

6 Email Marketing Best Practices With Marketing Automation

Published

on

Email marketing is one of the most underrated channels for improving e-commerce marketing results. It can be used effectively not just by retail businesses, but also tech companies, startups, and any brand that relies on mass appeal. Emails are effective at selling everything from tech gadgets to beverages and fashion. Marketers are turning to automated communication tools like ConvertKit or MailChimp for help with this personalized form of marketing. These tools have rich features to send, track and measure responses to any types of marketing campaigns.

What Is Email Marketing Automation?

Email marketing automation is the application of technology to help send promotional emails in a smarter way. The automation of promotions to a reader’s inbox is different from basic email marketing. It allows automated sending of emails in follow up sequences and to market to targeted customers based on their actions.

If you are going to invest your time and money into email automation, it would also be a good idea to clean up your list. One of the best ways to accomplish this, would be through the use of an email validation service. This is often as easy as creating an account with a reliable service, uploading your list, and letting the service do the work for you. It’s a great way to save in list hosting costs, and removing any spammy or fraudulent emails from your list.

Marketing Automation For Ecommerce And Ecommerce Developers

Ecommerce developers can help boost a product’s conversion by building in effective integrations to allow responsive promotional messages. Building email automation in your product will improve its marketing “stickiness” over time. If you do not have a tech product, you can automate email using third-party tools. Tools like ConvertKit and others (see below), can help you automate promotional messages effectively.

Email marketing is so effective and important that Shopify considers it to be the key to ecommerce success. According to the ecommerce company, emails have a 4,300% ROI, as well as higher customer lifetime value (CLTV) than channels such as social media. Email boosts engagement and is a highly personal marketing channel. If you are not using emails and automating your marketing, you are likely holding your business back. To help accelerate your success with automating promotional emails, implement these best practices for email automation.

You can learn more about each of these best practices and more, from the email marketing infographic provided by CampaignMonitor.

Use Personalization And Contextual Emails For Best Results

To be successful with sending automated communications, be as personal as you can possibly be. Treat readers like old friends. Care more about the person than the sale, and be contextual, to give the user a logical reason for the email.

For example, if you are an ecommerce shop, you will be familiar with shopping cart abandonment. Rather than give up when a customer abandons their cart midway through a shopping checkout, you can send them reminder emails to nudge them, in a friendly way, to complete their purchase. You could send emails at intervals of say:

  • 12 hours – a friendly reminder that they wanted to purchase that shiny and cool pair of shoes on your site
  • 3 days – a reminder with a picture of the product that says “Still Want Style?”
  • 7 days – another reminder that says “Rescue a lonely (but fantastic looking) pair of shoes!”

Email automation, with the right tools, can be so effective because of the opportunity for personalization. That’s another great lesson you should apply – do not take a blanket approach.

Personalization begins with basics, things like first name and last name. Then you can move on to retargeting based on behaviors such as past product purchases. If someone has never bought from you, you can’t expect to sell them with the same sort of emails that convert your existing customers. This is where you can apply behavioral targeting as well as interest-based targeting to get better results from automated emails.

Automate Recipients List Uploading And Always Segment Your List

It is so routine to manually filter and extract emails from your database recipients according to campaign specifics. Instead, load all recipients for all upcoming campaigns with mandatory attributes (like gender, age, interests, date of the last contact, etc). You will be able to segment your list later to select specific audience for specific campaigns.

When it comes to segmentation, it is important to know the audience of your targeted message. This allows you to make separate appeals to every important segment of your list. For example, let’s say you provide dance classes. You can segment your main list into several segments, such as:

  • men 40+ years old
  • young women 18-25
  • kids 8-12

Segmenting improves your conversions because you can target your messages much more cleanly. Use separate templates for each segment, direct each one at the interests of the group, use specific slang, illustrations, and a color scheme that meshes with the group’s identity.

For kids, you could, maybe send a compelling message with funny dancing animals. For the segment with young women, appeal to the benefits of dancing classes, such as the ability to meet their prince charming. Be creative and make group-specific appeals. You will be amazed how your email promotions results can improve drastically.

Select The Right Email Marketing Automation Software

Some great email marketing automation tools are included here to give you a starting point. Every marketer’s preferences differ, but a good email marketing software tool should give you the ability to upload your list, sanitize it at certain intervals, and set up autoresponders.

  • ConvertKit – This tool gives you the ability to set up as many autoresponders as you like for just $29. ConvertKit has a great reputation in the market for being very intuitive and easy to use. Prefer this if you want a hassle-free experience.
  • ActiveCampaign – A well-reputed email sending tool with a free trial, ActiveCampaign makes data-backed email flows easy. It’s a real smart solution for the email marketer. You can get started entirely free.
  • GetResponse – This comprehensive email marketing automation tool has all the bells and whistles for $15. It includes webinars, landing pages, and more marketing features. Beginners might find its learning curve a bit steep, but it allows your marketing to scale to thousands of email list subscribers.
  • AWeber – AWeber is great at one thing: setting up autoresponder series and delivering them. If you have a well-optimized sequence of emails, this is the tool to get the deliverability you need to see results.

Strategize A Clear Email Marketing Strategy

Tools are just that, tools. To succeed with email marketing automation, you will need an email promotion strategy. This goes beyond selecting a tool, planning when you will email your recipients and what you will send them.

A starter email strategy could be to send emails once a week with the deal of the week from your website. This is non-obtrusive and gives value since it offers a unique opportunity to recipients to get a deal. However, it doesn’t do much for building the perception of your brand over time.

A second email strategy, therefore, would be to send a round-up of important industry news once every two weeks. You only send an email with big events around your industry, that your list will be grateful for. All of a sudden your emails become very important to your list and they begin seeing you as a key brand in the industry.

Give some serious thought to the email automation strategy you pick because it can make the critical difference in the results you achieve.

Shooting For The Moon With Email Automation

As you can see, email marketing automation is a highly rewarding marketing endeavor when done right. With the right tools and the right email promotions automation strategy, you can reap an ROI that is multiple times your budget and time investment. If this is your first time doing email marketing with automation, you should leap boldly in. Your brand could be in store to have its best year yet!

  • 5
  •  
  •  
  •  
  • 4

I am Fawad Malik, writer and blogger who loves to write articles related to Blogging and also the new trends that are ruling the world nowadays.

Continue Reading

Blogging

5 Must-Do Tips Before Publishing A Lifestyle Blog

Published

on

By

Running a lifestyle blog can be very profitable. You can make a steady stream of passive income writing about everyday topics that you are passionate about. The best part is that lifestyle blogs are pretty simple to take on and keep going. Your blogs can be about travel, daily life experiences, or even a vlog (video blog).

However, prior to publishing your blog online, you need to adhere to a few important, yet simple principles. The most important step is finding your niche. Choosing the right niche can save you a tremendous number of headaches down the road. Once you selected the perfect niche, there are some other factors you need to keep in mind while finding your voice. We compiled a list of must-do tips for anyone ready to publish a lifestyle blog. Let’s dive in!

1 – What niche is best for your lifestyle blog?

Before you begin any work toward launching a lifestyle blog, you need to carefully define your niche. Some blogs have very broad niches, while others are much narrower. The blogs with a broader niche can generate a lot more revenue if they become prominent enough. However, it is difficult to succeed with a very broad niche without a massive budget and a willingness to create thousands of posts. If you are trying to get results more quickly and on a smaller budget, then you should stick a tighter niche.

If you plan on writing about your world travels, your niche could be traveling the world while blogging. If you plan on traveling by boat only, maybe your niche can be sailing and blogging. You can draw from a number of best boating blogs for inspiration on this.

Whatever your niche, be sure to have it clearly defined before doing anything else. Why? Having a solid niche market and idea in place will dictate the type of content you plan on publishing. It also helps keep your content unique and authoritative. People do like to read, but they would rather be entertained and engaged when doing so. Defining your niche can do just that. It also helps you stay focused down the road as well.

2 – Identify your ideal target audience

You can write until your fingers bleed, but if you don’t have a clearly defined target audience that is easy to monetize, it is all just a waste of time. If you aren’t specific enough when defining your audience, then you will not be able to create content that resonates with any of them. What steps should you take to define and get a better understanding of your target audience?

Aim for 1,000 true followers and the rest will fall into place. By having a very defined target audience, you can essentially write just for them. That is why 1,000 people should be your hallmark. Because if you can get 1,000 people truly engaged in your content, you can get 100,000 people later on. That’s because it is the same process, only scaled. And your 1,000 true followers will help you reach 100,000 by becoming advocates for you and your content.

3 – Have a clever blog name and tagline

You are not simply creating a blog and writing content for your target audience. You are creating a brand. You are your brand, and every successful brand has a clever name and tagline. This is essential if you want to have growth and success with some passive income rolling in.

With your niche on your mind, start brainstorming name and tagline ideas. It is best practice not to rush this process. By the end of a few hours of brainstorming, you should have at least 50 names and taglines on paper. After that, narrow it to 10, then three, then just one. Feel free to get family and friends advice too, because you may not be seeing something they can. Once you have it, check to make sure it is available for use on WordPress and social media channels.

4 – Choose The Right Blogging Platform For You And Your Budget

Once you have chosen a domain name and outlined the general direction of your blog, you should choose a blogging platform and content management system (CMS) that works for you. One of the best is WordPress. With WordPress, you can get a paid or free blogging website. It is best to go with paid, because you can lock in your domain name, serve up ads, and have more control of the user experience (UX) you deliver to your target audience.

5 – Do Detailed Keyword Research And Write 10 Blogs

This is going to be the hardest part of starting your lifestyle blog. You can’t just start writing content that you think readers will like. It needs to get attention and help you build your audience. Content is certainly great, but ensuring your content is ranking well on search engines, like Google, as well as having enough content for site visitors to browse is critical.

For example, if you attract a visitor to your site via one blog and they love it, but can’t find anything else, they will probably not subscribe to your site, or visit again. You just lost one of your 1,000 true followers right from the start. Instead, write 10 blog posts and have them ready to go when it is time to publish your blogging site online.

And do your due diligence when it comes to keyword research. There are plenty of platforms out there you can use to find great keywords that have low ranking difficulty with reasonable monthly search volume. Google Keyword Planner is useful for this, and free.

Good Luck With Your Lifestyle Blog!

Starting a lifestyle blog is exciting. The above must-do tips can serve as your quick startup guide, but they are certainly not all the aspects you need to know. Do your research and be sure to put your best foot forward when you decide to publish your lifestyle blog online. What is your top blogging tip?

  • 1
  •  
  •  
  •  
  • 2
Continue Reading

Blogging

Every Blogger Starts Somewhere

Published

on

The NBA all star game went down during the past weekend.

Kyrie Irving, Ben Simmons, Joel Embid and D’Angelo Russel all made the all star team. These 4 bright, young stars share something in common; each was coached in high school by Kevin Boyle.

Kevin Boyle is one of the top high school coaches in the nation. Coaching 4 players who would be all stars during the same year is an unreal feat, when you consider the odds. Well before Kevin became a superstar coach at Montverde Academy in Florida or at St Pat’s high school in New Jersey, I remember him stalking the sidelines as a high energy, sometimes nutty, but always passionate, grammar school coach at St. Joe’s in Roselle, New Jersey, in the mid 80’s.

The coaching superstar who coached 4 future NBA all stars once coached little kids during a CYO game in gyms with capacity of, say 30 people.

As a grammar school CYO all star, I remember this intense coach trying to get his guards to trap me into a turnover. I had handles back then, so I danced through his press. Anyway, that passionate grade school coach persistently asked the athletic director at St. Pat’s for the soon to be open coaching job. Kevin was no veteran, but still hung out at the American Legion, where the AD spent time. Eventually, the athletic director hired Boyle, and Kevin built St. Pat’s into a national power, spawning NBA talents like Al Harrington, Sam Dalembert, Kyrie Irving and Michael Gilchrist. He made the move to Montverde, coaching stars like Simmons, Russel and Embid, as well as current Duke star Rowan Barrett.

But 35 years before he coached 4 NBA all stars, he stalked the sidelines as a grammar school coach, persistently pressing for a high school coaching job of a St. Pat’s program that had struggled for a decade.

We all start somewhere in life, blogging-wise, and often, the beginnings are humble.

I was an unemployed security guard who did not know the definition of blogging, 10 years ago. Yet today, I circle the globe through blogging, having been featured on world famous sites. Struggling bloggers wrongly assume I was always successful, but 10 years ago, I was a broke, laid off security guard, not a successful blogger.

We all start somewhere.

Virtually all of us start from humble beginnings.

Never assume successful bloggers:

  • had it easy
  • were connected
  • were always successful
  • never had to face daunting obstacles
  • had everything handed to them

You need to be:

  • passionate
  • humble
  • confident
  • clear
  • patient
  • persistent
  • generous

to succeed with blogging. You need to have a vision, too. Kevin Boyle did not see himself as just a grammar school basketball coach. He saw himself building St. Pat’s into a national power, landed the job through being persistent and being passionate about the game, took some lumps, and eventually helped build the basketball team into one of the top 5 or 10 teams year in and year out, before heading to Montverde and turning that program into the dominant power in high school basketball.

Fools assume that he was always connected, that he got lucky and that everything fell into place for him. I can personally attest; seeing him stalk the sidelines in 1985, at tiny OLP in New Providence, New Jersey, I knew he was different than any CYO coach I had seen. I eventually followed his St. Patrick’s program for some 15 years after my high school career and still keep tabs on his success at Montverde.

The high school coach who turns out more NBA all stars than Coach K at Duke had the most humble beginnings. Remember this, if nobody seems to read your blog, right now. Develop a vision. See through blogging obstacles.

We all start somewhere, seemingly light years away from where we will be down the road.

  • 18
  •  
  •  
  •  
  •  
Continue Reading

Blogging

1 Mental Block that Plagued Every Blogger Who Ever Blogged

Published

on

Unless you are the Dalai Lama, you, at one time or another, became highly attached to a single blog post. I do not care who you are. 8 figure bloggers allowed their fears to attach them to a blog post. 8 cent bloggers allowed fear to attach them to blog posts.

Now, the happiest, most successful bloggers face, hug and release this fear, for sure. But every blogger allowed fear to goad them to TRY LIKE HELL to drive traffic or profits to a single blog post. Or, being human and foolish, we allow fear-attachment to goad us into thinking that publishing a guest post on a blog with a million member community instantly leads to millions of dollars in blogging profits.

Nope.

I recall being featured on Virgin Dot Com. Floored and humbled, for sure, but I was kinda detached about the feature, being more grounded in love and gratitude, and less fear-attached to any single platform, post or opportunity.

Happy, successful bloggers own this fear-attachment, let it go and adopt an abundance mentality. While most bloggers publish a single post and try to SQUEEZE as much out of it as possible, due to fear and attachment, I developed an abundance mentality and published 700 posts on Blogging Tips Dot Com. Heck; I have published 70 guest posts on the blog of Enstine Muki. For most bloggers, publishing 70 guest posts in total is quite a feat. I published 770 guest posts….between 2 blogs alone.

Why?

How am I so prolific?

I have largely conquered the fear of trying to GET as much traffic and profits as possible through any single blog post. I blog from an energy of love, fun and abundance, mainly, not fear, tension and scarcity. Few bloggers have mastered this mindset; only the happiest, most detached bloggers become so prolific, it makes our heads spin.

You Are Human

Of course you become a little attached to any one blog post. This is not a problem. But you need to be honest; the attachment is fear, and as the attachment and fear grow, you move from abundance and worldly success, to scarcity and blogging struggle.

A Good Mindset for Abundance Mentality

Alonzo Pichardo wisely advises to publish content, and let it do what it does. I agree. I never check metrics. Genuinely; if blogging is energy and if I am having fun, I reached my goal. Increasing success is imminent. I trust my feelings, not inanimate numbers on a screen. This is the abundance mentality in action.

 

Why this Mindset Prospers

I appear to be in a million places at once because I never attachment to any one post or video. Per Alonzo, I let the content do what it does. Not being shackled by stats, I keep creating, expand my presence, appear to be all over, and see greater success. Meanwhile, most fear-scarcity bloggers write a single post and waste their time and energy:

  • trying to GET as much as possible through it, promoting it in thousands of places over the next 30 days
  • obsessively checking post metrics every few minutes, or, every hour, after publishing the post
  • panicking and bailing on proven strategies when a single post does not meet their expectations

All while this crowd makes all these mistakes, I am publishing hundreds of pieces of content over the same month, and also, meeting tons of new bloggers through genuine blog commenting, enjoying the ride.

Publish a post, promote it in a few spots, then move on to the next post, video or blog comment.

Develop an abundance mindset.

See increased blogging success and enjoy the ride.

  • 27
  •  
  •  
  •  
  • 1
Continue Reading










Trending