Email marketing is one of the most underrated channels for improving e-commerce marketing results. It can be used effectively not just by retail businesses, but also tech companies, startups, and any brand that relies on mass appeal. Emails are effective at selling everything from tech gadgets to beverages and fashion. Marketers are turning to automated communication tools like ConvertKit or MailChimp for help with this personalized form of marketing. These tools have rich features to send, track and measure responses to any types of marketing campaigns.
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What Is Email Marketing Automation?
Email marketing automation is the application of technology to help send promotional emails in a smarter way. The automation of promotions to a reader’s inbox is different from basic email marketing. It allows automated sending of emails in follow up sequences and to market to targeted customers based on their actions.
If you are going to invest your time and money into email automation, it would also be a good idea to clean up your list. One of the best ways to accomplish this, would be through the use of an email validation service. This is often as easy as creating an account with a reliable service, uploading your list, and letting the service do the work for you. It’s a great way to save in list hosting costs, and removing any spammy or fraudulent emails from your list.
Marketing Automation For Ecommerce And Ecommerce Developers
Ecommerce developers can help boost a product’s conversion by building in effective integrations to allow responsive promotional messages. Building email automation in your product will improve its marketing “stickiness” over time. If you do not have a tech product, you can automate email using third-party tools. Tools like ConvertKit and others (see below), can help you automate promotional messages effectively.
Email marketing is so effective and important that Shopify considers it to be the key to ecommerce success. According to the ecommerce company, emails have a 4,300% ROI, as well as higher customer lifetime value (CLTV) than channels such as social media. Email boosts engagement and is a highly personal marketing channel. If you are not using emails and automating your marketing, you are likely holding your business back. To help accelerate your success with automating promotional emails, implement these best practices for email automation.
You can learn more about each of these best practices and more, from the email marketing infographic provided by CampaignMonitor.
Use Personalization And Contextual Emails For Best Results
To be successful with sending automated communications, be as personal as you can possibly be. Treat readers like old friends. Care more about the person than the sale, and be contextual, to give the user a logical reason for the email.
For example, if you are an ecommerce shop, you will be familiar with shopping cart abandonment. Rather than give up when a customer abandons their cart midway through a shopping checkout, you can send them reminder emails to nudge them, in a friendly way, to complete their purchase. You could send emails at intervals of say:
- 12 hours – a friendly reminder that they wanted to purchase that shiny and cool pair of shoes on your site
- 3 days – a reminder with a picture of the product that says “Still Want Style?”
- 7 days – another reminder that says “Rescue a lonely (but fantastic looking) pair of shoes!”
Email automation, with the right tools, can be so effective because of the opportunity for personalization. That’s another great lesson you should apply – do not take a blanket approach.
Personalization begins with basics, things like first name and last name. Then you can move on to retargeting based on behaviors such as past product purchases. If someone has never bought from you, you can’t expect to sell them with the same sort of emails that convert your existing customers. This is where you can apply behavioral targeting as well as interest-based targeting to get better results from automated emails.
Automate Recipients List Uploading And Always Segment Your List
It is so routine to manually filter and extract emails from your database recipients according to campaign specifics. Instead, load all recipients for all upcoming campaigns with mandatory attributes (like gender, age, interests, date of the last contact, etc). You will be able to segment your list later to select specific audience for specific campaigns.
When it comes to segmentation, it is important to know the audience of your targeted message. This allows you to make separate appeals to every important segment of your list. For example, let’s say you provide dance classes. You can segment your main list into several segments, such as:
- men 40+ years old
- young women 18-25
- kids 8-12
Segmenting improves your conversions because you can target your messages much more cleanly. Use separate templates for each segment, direct each one at the interests of the group, use specific slang, illustrations, and a color scheme that meshes with the group’s identity.
For kids, you could, maybe send a compelling message with funny dancing animals. For the segment with young women, appeal to the benefits of dancing classes, such as the ability to meet their prince charming. Be creative and make group-specific appeals. You will be amazed how your email promotions results can improve drastically.
Select The Right Email Marketing Automation Software
Some great email marketing automation tools are included here to give you a starting point. Every marketer’s preferences differ, but a good email marketing software tool should give you the ability to upload your list, sanitize it at certain intervals, and set up autoresponders.
- ConvertKit – This tool gives you the ability to set up as many autoresponders as you like for just $29. ConvertKit has a great reputation in the market for being very intuitive and easy to use. Prefer this if you want a hassle-free experience.
- ActiveCampaign – A well-reputed email sending tool with a free trial, ActiveCampaign makes data-backed email flows easy. It’s a real smart solution for the email marketer. You can get started entirely free.
- GetResponse – This comprehensive email marketing automation tool has all the bells and whistles for $15. It includes webinars, landing pages, and more marketing features. Beginners might find its learning curve a bit steep, but it allows your marketing to scale to thousands of email list subscribers.
- AWeber – AWeber is great at one thing: setting up autoresponder series and delivering them. If you have a well-optimized sequence of emails, this is the tool to get the deliverability you need to see results.
Strategize A Clear Email Marketing Strategy
Tools are just that, tools. To succeed with email marketing automation, you will need an email promotion strategy. This goes beyond selecting a tool, planning when you will email your recipients and what you will send them.
A starter email strategy could be to send emails once a week with the deal of the week from your website. This is non-obtrusive and gives value since it offers a unique opportunity to recipients to get a deal. However, it doesn’t do much for building the perception of your brand over time.
A second email strategy, therefore, would be to send a round-up of important industry news once every two weeks. You only send an email with big events around your industry, that your list will be grateful for. All of a sudden your emails become very important to your list and they begin seeing you as a key brand in the industry.
Give some serious thought to the email automation strategy you pick because it can make the critical difference in the results you achieve.
Shooting For The Moon With Email Automation
As you can see, email marketing automation is a highly rewarding marketing endeavor when done right. With the right tools and the right email promotions automation strategy, you can reap an ROI that is multiple times your budget and time investment. If this is your first time doing email marketing with automation, you should leap boldly in. Your brand could be in store to have its best year yet!
Blogging Inspiration: Count All of Your Blogging Wins
You are succeeding now.
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Count all of your blogging wins.
Did you drive your 100,000th visitor to your blog this month? See this win.
Did you drive 5 people to your blog today? See this win.
Everything is a blogging win because you are always winning. Every win builds a step nudging you higher in your blogging niche.
Today I experienced a handful of blogging wins:
- I wrote and published this post on how to live your dreams
- I re-shared my Entrepreneur feature; solid win
- I am writing this guest post
- I had great engagement on my Facebook Live Broadcast this morning
Plus I experienced the ultimate win; I experienced this blogging success from a quiet village in Thailand. You cannot beat that.
Focus on Wins to See More Wins
I see more wins because I focus on my wins all day long.
Where your attention and energy goes, grows. Give your attention to your wins and you keep winning daily.
See the positive in all you do online and offline. Be a success spotter. Use your mind power to project more blogging wins in your experience every single day.
Quick blogging growth unfolds for win-seeking bloggers. Established, pro bloggers list wins regularly to expand their success and to inspire their readers.
Again; where your attention and energy goes, grows.
Examples of Blogging Wins
Here are a few:
- wrote and published a blog post
- received one blog comment today
- saw 40,000 people visit your blog this month
- spotted your DA over 30
Every single statistic is a win if you see it as a win. Imagine building something special on every metric you see. See your success. Observe how you are sprinting toward your dreams and how your dreams sprint toward you. Feel good about your perpetual growth. Accelerate your blogging success.
Your Wins Inspire You and Your Readers
Speaking of your wins has a dual effect; you and your readers feel awesome about your blogging success.
I feel great speaking of my achievements. Makes me feel good about my blogging gig. My readers also appreciate seeing my wins because inspiration flows from my success. If I can succeed my readers can and will succeed too.
Plus you see that you are winning right now. You are successful now. Every blogger succeeds now because we all have wins to call upon to keep our success momentum building into something inspired.
Wins Come in All Shapes and Sizes
Getting 10 people to visit your blog today is a win.
Seeing $30,000 in monthly blogging profits is a win.
Buying your domain and hosting is a win. Receiving 1 more opt in is a win.
Everything is a win if you focus your mind on success. See your dreams in detail. Observe how your success nudges you toward your dreams step by step.
Check out this camel from my 2 month trip to Oman.
I am living my dreams as an island hopping pro blogger but also see my dreams expand daily into something even more spectacular. Connecting with powerful, successful folks nudges me to dream a bigger life and more inspiring experience.
I count every eBook sale as a win. Every comment on my live broadcasts is a win. Everything is a win for every blogger.
As my wins pile up my success expands. I tune into positive vibes and align with positive, inspired folks who expand my vision. Why? My focus on wins aligns me with world renowned winners.
Your Success Is Within
Everything you dream through your blog is within. Success is in consciousness.
Following proven practical tips yields zero results if you think like a failure because how you think determines your results. As within, so without, because where your attention and energy goes, grows.
Speed up your blogging success by focusing on your wins in a calm, clear, knowing, peaceful vibe.
Working hard and struggling makes zero sense because you cancel out your effort with a focus on failure and struggle.
Make things easier and easier. See your success within. Shift your focus solely to being successful. Successful ideas flow to you. Act on these ideas from a relaxed, chill vibe and see yourself succeeding. Focus on your wins. See your wins expand as you work less, play more and know success is yours.
Go Beyond Gratitude
Versus counting your blessings just program your mind to see win after win. Observe success after success to go beyond gratitude.
Being grateful accelerates your blogging success but seeing wins every day hyper accelerates the success you experience because win-spotting carries a different, higher powered energy than simply being grateful. Different ball game.
Of course I am grateful for my 3 month trip to New Zealand.
Going beyond gratitude and seeing the trip as an offline win expands my success consciousness.
Seeing myself working aka playing aka blogging in a sleepy village in Northern Thailand at 8:30 PM on a Sunday night feels like winning to me. I worked for just a few hours today. I spent hours offline and also had prime Netflix viewing today, watching an entire movie. I took a short nap and plan to hit the sack early. More winning.
I feel more successful daily and experience greater and greater success with minimal effort. What a neat side effect of counting your blogging wins daily.
Go head. List 30 of your recent blogging wins. Everything counts.
See how quickly you accelerate your blogging success.
Pro Blogging Tips: Write for a Successful Audience
I Googled “pro blogging tips” and noticed my post on page 1:
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OK; I just spent the past 5 hours relaxing in bed. We experienced a severe thunderstorm that knocked the power out.
Rather than write like mad during my time offline I took it easy. Chilling out accelerates my success because I emit a calm, cool, confident vibe. People seek calm, cool confidence. I sell more blogging courses. Readers flock to my blog. Google has been good to me too. All because I blog from a relaxed, detached, prosperity conscious vibe, enjoying my world travels. I had more fun watching frogs hop around the backyard versus slaving over the laptop during the outage; blogging is an energy game. Vibe high and succeed in vibing with a successful, prospering audience.
I am a pro blogger because I filter opportunities with a fine toothed comb and because my writing vibes with professional, top, big dawg bloggers.
My message vibes with pros because I focus on success and speak their language.
Pro Blogging Tips
You know by now; where your attention and energy goes, grows. Focus on success. Success expands. Successful people seek you out. Successes follow you. Successful bloggers:
- buy your stuff
- promote you
- endorse you
- spread your word
- inspire you to live your dreams
I attracted successful bloggers because I keep things positive. Treating my readers in an empowered light helps me sprint higher in blogging circles.
Do the same. Speak success. Blog success. Keep things positive by teaching your readers how to succeed. Inspire. Uplift. Influence from a positive energy. Succeed.
Visualize a Successful Reader
Who do you want your message to vibe with?
Upwardly mobile, successful, driven folks, of course. Driven folks begin blogging as success seekers. Success seekers always have money to:
- invest in your course
- invest in your eBook
- invest in your coaching
- invest in anything you offer
Boost your blogging income by visualizing a successful reader following your blog. You want to vibe with this crowd. No tire kickers allowed because you have no interest in connecting with folks quick to make excuses and slow to spend money.
Here I am during my 3 month trip to New Zealand.
Take your time building a clear mental image of your perfect reader. See profits not pain points. Focus on someone free to invest money in their dreams. Build a success seeking following hungry to live their dreams through your blog and premium courses.
Observe Pros in Action
Top pros who reach the peak of their niche usually focus on a successful readership to grow their profits and to live their dreams.
Do the same.
Carefully watch pro bloggers who empower and inspire their readers. Notice closely how the most prospering pros keep things positive.
Teach people to succeed. Never teach people to avoid failure; where your energy goes, grows. Avoiding failure vibes with a fear-filled, failure-ridden crowd. Teaching readers to succeed vibes with an abundant, success-seeking or already successful blogging crowd.
Well known bloggers have purchased virtually everything I offer from my premium stable of products and services. I vibe with top pros because I patiently built a vision of top pros following my blog diligently.
As within, so without.
Tips for Writing for a Successful Audience
Keep a few things in mind:
- visualize wealth moving in to your experience to vibe with successful readers
- build a mental image of your prospering, well-heeled readership
- paint a picture of your perfect, prospering reader with details like age, occupation and varied interests
- only give your attention and energy to the top bloggers in your niche and to readers who go gaga over what you do
Vibe with a wealthy readership by seeing your wealthy readership in great detail.
Check out the otherworldly views from my trip to Turkey.
Clearly see these folks and how they live their lives.
Think of it this way: if I intend to write for a multi-millionaire readership, would I lead off posts asking my readers if they were sick of being broke? Of course a multi-millionaire is the farthest thing from broke; a millionaire many times over loves my lead in to this blog post because:
- I showed off my success by sharing my Google skills; prospering folks love to know they can learn from a blogger
- I showed off my movie-worthy dream life here in Thailand; more than one millionaire blogger envies me and my globe trotting lifestyle, me being as free as a bird
Each tactic serves as millionaire bait. Successful people wish to learn blogging from successful bloggers who live their dreams.
Where Your Energy Goes Grows
Take that statement to heart; where your energy goes grows.
Give your energy to successful readers. Watch your success expand.
I enjoy following this simple, easy tip to blog inside out successfully.
Keep this concept in mind as you visualize your ideal reader and craft posts resonate with this rocking individual.
If you give your energy to pain points and struggle and underdogs, each grows in your experience. You become the pained, struggling underdog who blogs and attracts pained, struggling underdogs.
If you give your energy to success and dreams and fun and prosperity, each grows in your experience. You become a successful, prospering, fun-loving blogger who lives your dreams and attracts prospering, successful readers.
Everything is 100% on you and where you shift your focus.
The crickets are chirping in this sleepy Thailand village.
The day winds down as the night takes over.
How would it feel to be here with me right now?
Paint that mental image. Step into this life, in your mind’s eye.
Position yourself to vibe with a prospering, successful reader through your blog posts.
Accelerate your blogging success.
Blogging for Money: How to Increase Your Profits
Gordon Gekko embodied blogging for money. He said what is worth doing is worth doing for money.
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I agree with that idea. Not with his insider trading.
Old GG clues you in to how to boost blogging profits.
If you blog you should make money blogging because you live a worldly life.
I see monks on alms every morning here in Northern Thailand. Monks do not need money. Buddhists give to the cloth, supplying monks with food and goods. A dazzling looking wat, or temple, sits 1 minute from the house. I hear gongs each evening at 6 PM, bringing the monks to some ritual. You should hear it too; quite serene and commanding, at the same time. I love living in foreign lands.
Blogging for Money
If you live like a monk you can shun money because you shun material things and a life of leisure. If you choose a worldly life just get comfortable receiving money through your blog. Or receiving more money through your blog.
Money helped me travel to New Zealand, where I snapped this dazzling photo.
Money is a car, a home, my plane tickets to Thailand, food, movie tickets, all that good stuff.
Blogging for money simply helps you live your dreams through blogging.
Whether you made millions online or are in a different tax bracket the same tips apply to making money with your blog.
See yourself as being successful. Money flows from within. I see this more daily. I feel good about my prospering. Money flows to me. My outside world reflects my focus on success. Feel successful. See your blogging wins. Observe your blogging wins, success and profits expand beautifully.
1: Focus on Money Flowing to You Easily
Million dollar bloggers and billion dollar entrepreneurs believe clearly that money flows to them easily. I concur.
Money is an inner game. Money begins in mind. As Bob Proctor says; money is in consciousness.
Warren Buffet has been one of the richest people on earth for decades. He said he never doubted he’d be really rich. His belief became so.
See money flowing to you easily. Visualize it. I do this multiple times daily. I affirm freely. I feel money flowing to me easily and see money around me, appearing out of the ethers.
Money flows to me easily these days. Plus money making ideas flow to me easily. I execute the ideas. The results rock.
My blog post ranks on Page 1 Position 3 for “advanced blogging tips” super quickly. I just published the post a few days ago.
Click here to read the post:
Plus I noticed how I nailed down 5 positions on page 2 of Google for “pro blogging tips” the other day.
I affirmed my wealth, felt more and more money flowing to me easily and saw more money flowing to me easily.
Do this is you are a 6 figure earner looking for greater profits. Money is an inner belief.
2: Learn How to Make Money Blogging From Top Pros
Top pros teach you how to become successful, full time bloggers.
Top pros teach successful, full time bloggers how to make more and more money.
Study wealth acquisition from wealthy people who live their dreams. Acquire wealth. Simple and quite easy way to prosper freely.
This tip is how most bloggers gain wealth quickly. They focus on advice offered by prospering bloggers and follow it from an abundant, dream-focused, success conscious vibe.
Read pro blogs. Invest money in pro courses. Hire pros to coach you. Profit.
I learned from top pro Alonzo Pichardo to create content and let it do what it does. Have posture. Know you succeed, now. Know your content will carry far and wide.
I shared this success conscious view with my readers via this video, which Alonzo promoted to his Facebook Page:
Pros remind you success and prospering is your birthright. Top pros offer proven practical tips for prospering but share the most important mindset tips to align you with blogging profits. Listen to them.
3: Count Money Wins
Count every single money win you recall from the past few years. Making $1 is a money win. Making $1,000,000.00 is a money win. Money loves you. Money loves being recognized. Recognize money. See your wealth acquired.
Sit down right now. Count your clients, course sales, affiliate sales and eBook sales. Be thorough. Money loves if you love noting money you made. Where your attention and energy goes, grows.
Give your attention to money you manifested to make more money through your blog. Make more money.
4: Create on Topic and Inspire
Create on topic content to inspire your readers.
Stick to your niche. Be known in specific blogging circles.
Inspire readers to live their dreams through your:
- blog posts
- live broadcasts
always infusing your positive, can do, success conscious energy into your posts.
Me by a massive yacht during my trip to Qatar. Pretty sweet boat.
I love adding my tropics selfies to every blog post. I make sure my readers soak up my life here in this sleepy, tropical village in Northern Thailand, pausing for a few minutes during videos between advice offered. Top bloggers love my delivery because many still seek the key to freedom; I help boost their profits and free them from a successful but confining lifestyle.
I also inspire top bloggers who live their dreams vicariously through me; maybe a few even decide to up and travel as well.
As these big dawg blogging pros promote me I boost my blogging profits.
Success Is Yours by Default
You are born into success.
Success is yours by default.
Seize your heritage.
Profit through your blog.
Develop your money mindset. Your energy and focus dictate your blogging income more than anything else. Successful bloggers speak their success into existence by visualizing their good and calmly, confidently seeing their success come into form. New mind, new blog. New mind, greater blogging profits.
Go within to see a new world. Go within to change the without.
All of your blogging success is an inside game. Since you succeed by default you simply go within, see your dream life unfolding before your eyes, in your imagination, and you know it will be so.
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