Financial blogs can be extremely lucrative. A cursory website valuation of Bankrate.com shows that the site is worth an estimated $64.7 million. Even smaller financial blogs, such as Get Rich Slowly and Money Crashers are worth seven figures.
If you have a background in finance, you could make a bundle managing your own personal finance blog. The downside is that this niche is obviously very competitive, especially if you are going into a high-paying vertical such as cryptocurrency and Forex.
This shouldn’t discourage you from trying to create the next Bankrate blog. Just recognize that you are going to need to really step up your game. The finance niche is becoming more competitive than ever. At the same time, Google is rolling out new algorithm changes almost monthly, so you will need to work harder than ever to keep your blog on the front page of the SERPs.
Here are five things that could make a huge difference in your financial blog.
Stock Ticker Symbols and Charts
Take a look at some of the smaller financial news blogs. You will notice that over 90% of them have purely static content. The authors typically publish an article and never touch it again. What is worse Is that many of them don’t have very appealing visuals.
Adding stock ticker symbols and charts is a good way to boost engagement. You can find a number of widgets that will automatically update with the most recent stock prices.
These visuals will make your financial blog much more engaging. They will lower your bounce rate and keep users on your site longer, which should improve your search engine rankings. You can see an example of this in action through the compass share price ticker below. Many financial websites and blogs will also offer the ability to grab one of their stock ticker widgets, which can be customized to display any of your preferred quotes.
Resource Videos for Training Purposes
I can’t begin to emphasize the importance of video marketing in 2018. It is even more important for financial blogs than most other niches.
Below you will see a few examples from Free Online Trading Education, where they not only provide users with the guidance and information they need to learn how to trade online, they also have useful and daily videos provided through their YouTube channels as well. Such stock videos and references will likely also include any movements and activity in the cryptocurrency space, especially with Bitcoin and others. These financial currencies can also be traded through coinbase and other trading sites.
Here are some reasons that resource videos are so useful.
Publishing videos is a good way to establish rapport and build trust with your visitors. This warms up leads and makes them easier to convert. This is important in the financial niche, because you are usually selling more expensive services that require greater levels of trust than bloggers in other niches.
Search engine rankings
Video plays a very important role in search engine rankings these days. There are a couple of reasons for this. Highly engaging videos are great for linkbait. If you have valuable insights and a charismatic brand ambassador, other blogs and even reputable new sites won’t hesitate to link to your videos as resources.
Video is also great for improving onsite engagement statistics and showing Google that you have rich content on your site. Over 51% of global marketers rate video as the medium with the highest ROI.
Testimonials from Previous Clients
If you are selling a product, adding testimonials from satisfied clients is a great way to improve your business. In fact, studies have shown that they are the most effective form of content. A report by Spectoos shows that they have an 89% effectiveness rating. Another study by Big Commerce shows that using customer testimonials can increase revenue by 62%.
In reference to stock recommendations or just providing a paid service for financial information, user testimonials can go a long way. Testimonials and reviews can be shown in a number of ways, such as with profile pictures, in video, or even in basic text like the ones shown below from TopStockPicks.com.
You don’t necessarily need to sell a product to get testimonials either. Even if you only use a blog that is purely monetized with advertising revenue or affiliate links, you can ask appreciative readers to share testimonials about your content. If you have a background in the field, you could also ask former colleagues to discuss your expertise.
In addition to helping convert users better, testimonials can help improve engagement. Visitors will spend time reading your testimonials, which will improve your site’s onsite engagement statistics. If your visitors are impressed by the testimonials, they will be more likely to read other content as well. This helps increase your onsite SEO profile.
Recent news throughout the World
If you want to create a really engaging financial blog, you are going to need to provide some topical content. Publishing some evergreen content can be helpful, but it is going to be tough to engage your visitors with it. The reality is that most have evergreen topics are pretty dry.
Bloomberg is a great example of a site that is covering a wide range of active topics at all times. Not only do they have a scrolling news bar at the top of their page, and day charts and pricing for different markets, they also have the trending news making headlines around the world. While it would be quite a mission to compete against a site like Bloomberg in terms of creating content for your blog, you could definitely use many of their widgets, tools, and news sources as reliable references.
Writing blog posts about current events will help your blog in a number of ways. First of all, fewer of your competitors are going to optimize their content for keywords related to specific events. You can generate a lot of traffic by targeting longtail keywords around them.
Publishing articles about new developments in the financial sector are also going to be a lot more interesting to most of your readers. They are going to spend more time pouring over your articles about these events that they would a try technical topic that you cover.
Crypto and Digital Currency Trends
I can’t begin to enumerate the ways that crypto has changed the global economy. It is influencing the financial sector more than any other.
It doesn’t matter what type of financial content you want to focus on. Cryptocurrency will have an effect on it. If you are talking about the investing side of personal finance, many people want to consider investing in crypto to improve the margins of their portfolio. If you are focusing on helping people get out of debt, they may want to understand the direction of the market decide whether it is worth putting their money in.
Not a day goes by that digital and cryptocurrencies aren’t making the headlines. Everyone wants to keep an eye on the latest coin, it’s price and where it’s headed. Through the use of widgets and tools like the ones at Coin Market Cap, anyone can easily view such information in seconds. You can also take a look at their Crypto Widgets page to start adding these same elements to your own site.
It is a good idea to have a section of your blog that Focus is purely on crypto. You can talk about a number of aspects. You can cover recent news related to the crypto industry. You can also provide detailed guides for people that want to consider investing in it.
How to Create the Best Financial or Stock Resource Possible
As you can see, there are plenty of moving parts and fancy widgets involved in creating a killer online resource for anything relating to stocks, finances, and cryptocurrencies. The most important thing for you to remember, is to provide the most detailed and accurate information possible… while also niching down as much in the process.
You will notice that each of the examples in this article are best at what they do, and many of them are extremely simple in design — yet accessed by millions of site visitors daily. Try to follow these same practices when building a blog of your own.
Blog Post Writing – Reasons Why You Should Task a Professional to Help You Write Your Blog Posts
“Too often, feeling intimidated becomes our excuse not to be awesome.” – Scott Stratten
Is your main aim in life to be a successful blog owner and to reach (and influence) thousands of people like The Duchess of Sussex, Megan Markle’s blog: The Tig? However, you do not feel as though your writing skills are not up to par with some of the top blogs currently available on the Internet.
Fortunately, not all is lost. And, as the quotation mentioned above by Scott Stratten infers, feeling intimidated is not a reason to believe that you cannot start your blog. If it is your passion and dream, then it is essential to reach for your dream and start your blog. These sentiments might sound old and cliched; however, they are still valid in today’s hectic-paced, instant, post-modern world.
Therefore, the question that begs is how should you get your blog posts written? Bearing in mind, that it is vital to post engaging, informative posts.
The succinct answer to this question is to hire a skilled essay writer.
By way of an extended explanation, here are several additional reasons why you should appoint a specialist to write your blog content for you:
Provide high-quality content
A content specialist is well versed in the art and science of structuring a blog post, or essay, in a way that enhances and highlights the topic. It cannot be reiterated enough that the main aim of a blog post, or any website content for that matter, is to attract traffic and, ultimately, convert this traffic into income.
Track future blogging trends
A writing specialist will prioritize the importance of staying up to date with future blogging trends. As mentioned above, the Internet is full of content, from extremely poor-quality to high-quality on the other side of the scale. And, the high volumes of material that are available for consumption is only going to increase in 2019, and onwards. And the specialist writer will make it a priority to keep abreast of the 2019 blogging trends.
Thus, it makes sense to hire an expert writer to write your blog posts for you. It’s a win-win situation.
Write optimized content
Content that is optimized for optimal ranking on the Internet’s prominent search engines like Google, Bing, and Yahoo need to be carefully structured so that all of the search engine’s ranking algorithms can crawl through the content finding the keywords and key phrases that the blogger wishes to emphasize. Secondly, and equally importantly, it is vital to ensure that the material contains secondary keywords as well as other phrases that are pertinent to the topic and primary keywords.
For example, if the blog post is on how to score goals when playing football, the writer needs to include phrases that are relevant to football and how to play the game. The modern search engine algorithms are known to search for all of these different types of phrases. If they aren’t found, then the content runs the risk of achieving a low ranking on the Search Engine Results Page. And this negative result is not beneficial to the blog’s overall ranking and traffic figures.
Branding Your Blog: How to Make an Impact to Your Readers
People often think of branding as an exclusively visual component of their website or blog.
And while choosing a logo and coming up with a creative tagline or design plays a crucial role in your branding strategy, there’s actually more to branding your blog than meets the eye.
Before we proceed, ask yourself these questions:
Have you ever stopped to think about what your target market actually thinks of your brand?
What do your published content, your tone on your social channels, and your overall image say about your brand?
You see, to create a holistic brand for your blog, you also need to consider the non-visual aspects of it as well.
Therefore, if you want to generate more traffic to your blog, you need to develop a brand that will attract and engage your target market.
Here are some tips on how you can make an impact on your readers through branding:
Bank on beautiful yet functional design
When it comes to making the right impression on your target audience, there are two blog design elements that you need to focus on – your logo and layout.
Having a logo is important because it doesn’t just symbolize your brand’s identity. It also invites people to get to know you.
Your logo is one of the first things that people see. So if you want your blog to stand out, you need to have a professional logo design that will capture your brand’s core principles.
Renderforest logo maker is one of my favorite tools because it quickly gets the job done without the tedious process.
When it comes to your blog’s layout, it’s not enough that you post kickass content on your blo., You also need to make sure that your blog’s design is optimized for conversion.
Here are three tips to help you create a lasting impression.
- Use large, beautiful feature images to support your content – Using high-quality images is a great way to draw your readers’ attention to your blog. The current trend is to use large images that will compel readers to read your blog articles.
- Highlight your best assets – If you’ve been blogging for a while now, you probably already have a couple of articles that perform better than the rest. Put your best content forward by showcasing them on your blog’s main page.
- Improve your blog’s load speed and UX – Always check your website for lag. Remember, there’s no point in having a beautiful blog if it will take forever to load.
Deliver content that your audience craves for
Your blog’s driving force will always be your content.
This is why, if you want to turn visitors into loyal readers, you need to continually create compelling content that will keep them coming back for more.
Your content should not only clearly represent your brand as a blogger, but also the values that your blog stands for.
When creating content that is tailor-fit to your target audience, make sure to choose your topics wisely. You want to give your audience information that they’re explicitly searching for.
As a freelance writer, I help create customized content for clients using an SEO tool like Serpstat. It helps me to research for low-hanging fruit keywords, scout the competition for opportunities, and more!
If you want to learn how I use Serpstat to implement my content marketing process, check out this review I wrote about the tool.
Interact and engage through comments
Another way that you can make an impact on your readers is to connect with them on a more personal level.
Something as simple as replying to blog comments can make a significant impact on your readers.
When you reply to your readers’ blog comments with insightful and helpful information, you’re not only inviting them to interact with you more, you’re also showing them that they matter.
Or you can reverse engineer the process by commenting on other blogs.
Take a cue from Ryan Biddulph, founder of Blogging from Paradise.
He goes out of his way to leave insightful comments on everyone’s blogs.
Due to his ubiquitous comments, readers can’t help but associate his blog with the quality comments he leaves. As a result, Blogging from Paradise is now one of the most popular and respected blogs around.
Ryan discusses his commenting strategy in his interview here. You can copy his tactic so you can help create a good image of yourself and your online brand.
Get busy on social media
Your interaction with people shouldn’t stop with your blog.
Take the discussion to a broader audience by getting busy on social media!
Your social channels like Facebook and Twitter are not just tools for getting your message out there. They can also be used to reach out to your audience and build your brand.
While there’s a lot of competition on social media platforms these days, you can set yourself apart by following these tips:
- Develop your brand’s personality – Your target audience will be more likely to engage with you when they can relate to your brand’s personality. While developing your brand’s personality may take time, you can find your unique voice by considering your company culture, audience, and values.
- Stick to your content strategy – Stay consistent by picking a few topics that are related to your specific niche. This way, your audience will easily associate you with the industry that you’re a part of.
- Reach out to influencers – Influencers can help you reach out to a broader audience. Building relationships with key influencers in your niche will help you amplify your branding with minimal effort.
How about you – any tips you know that can help others with their blog’s branding? Comment below and share your insights!
The Importance of Eye-Catching and Trendy Topics for Your Blog Content
Today, there are more blogs on the internet than ever before and over 3 million blog posts gets published on the Internet every day. So, you have to develop a strategy to separate yourself from other blogs and show your audience that you’re worth remembering. Getting your blog noticed requires three essential elements: focusing on a niche and writing for a targeted audience, balancing evergreen topics with trends and ensuring shareability. As we see, it all starts with eye-catching and trendy topics. But why? Let’s explore.
What keeps a blog alive? It’s consistent flow of traffic – new as well as returning. Creating a perfect balance between evergreen topics and trendy topics is one of the best ways to have sustainable traffic. Ideally, your blog should have a perfect mixture of both trending and evergreen content. While evergreen content never expires, trendy content keeps it relevant. Eye-catching and trendy content proves that your blog is living “in the moment” and paying attention to what’s happening around. That’s why it’s always important to cover the space that’s trendy and interesting to your audience. One of the most significant ways to develop a loyal online following is being part of the conversation. Readers value fresh and trendy content. And they prefer frequent sites that feature constant updates about whatever matters most to each individual user. So Be There or Be Square!
Avinash Kaushik, the author of Web Analytics 2.0 and Web Analytics: An Hour a Day, once said “Content is anything that adds value to the reader’s life”. To rise above the noise, you need to provide incredible value to your readers consistently using your blog. Timely and relevant content is the best way for creating value for your audience. That’s why when it comes to capturing and holding attention, trending content always wins over other content. Trending topics get more traction as they’re relatively more valuable to the reader. Being useful and relevant is the only way to get readers to tune-in. They relate with your post, thank you and engage. When users are engaged, they will be your returning visitor, interact with your content and share it.
Better Search Ranking
Creating fresh trendy content is much more fun than creating back-links but it has the same effect. Such content is more likely to get organic links and social shares as well. Always keep in mind that social networks represent a huge mass of people who stand behind the web page and the brand. So, increase “shareability” of your content with trendy and eye-catching topics. That’s how you outrank the competition when there are millions of people posting content daily. At its core, fresh content is content that is up-to-date, newsworthy and relevant to current events. When it comes to Query Deserves Freshness (QDF), Google tries to identify the topics and search requests where the user has a desire for new and current contents. Thus, when the spike in search volume occurs, Google prioritizes websites with high freshness score (fresh results) compared to websites with low freshness score (stale results). Celebrities’ death, affair, break up, new release etc. always create a massive amount of new articles around the topic. For example, Stan Lee died in 12 November, 2018. If we look at the Google trends data for that particular week – 12 November, 2018 to 18 November, 2018, we notice that Google marked the search term “Stan Lee” as “Breakout”. It means this particular search term grew by more than 5000%. Now let’s see how content publishers leveraged this spike in search volume. If you google “Stan Lee”, you should find lots of articles on the Google first page which were actually published on 12 November and the following week! These pages didn’t even exist before 12 November. They just outranked thousands of pages with their fresh contents.
Lowering bounce rate
One of the most common blogging obstacles is finding a way to hook and keep your audience engaged and lower bounce rate. Time sensitive content can be the answer. Trendy and fresh content is catchier than general truths or case studies. Time sensitive trendy content shows that you’re on top of the news and you’re ready and willing to write something that can be used immediately. So, do not hesitate to get going right away when you are working with eye-catching and trendy topics. By introducing an element of urgency, you can get your target audience to take notice. While working with trendy contents, don’t go for random trends. Identify the core target audience of the blog and create trendy content around that audience and your niche. Google loves niche content on websites. When someone clicks a result on the SERP, Google pays attention to how long they stay on that particular website or blog and there are no better signals than engaged users on a specific site.
Love it or hate it, social media is integral to how audiences discover, consume and engage with content. That’s why shareability of your content matters. But what makes a piece of content shareable in the first place? There are certain qualities that shareable pieces have in common. And undoubtedly, eye-catching and trendy topics is one of them. If more people share your content, it will increase your reach and the likelihood of others engaging with your content. Anytime a reader shares your content on social media, search engines count it as a “vote of confidence” in your brand.
Now you know the importance of eye-catching and trendy topics for your blogging. So, the next question is: how to find trendy topics? There are many ways to tap into trends, understand what your audience is searching for, and discover unexpected ways to reach new people. Let’s explore some very effective tools.
When one term in particular spikes in relation to other searches, Google classifies it as a trend. And Google suggests us to use Google Trends to find the trends. While traditional keyword research tools tend to be very one-dimensional, Google Trends shows you a multidimensional view of queries. If you want to check factors like seasonality, geographic location, and media coverage, Google Trends is second to none. It helps us to “Explore what the world is searching.” Google Trends enables us to compare search terms and see their popularity over time. Google has recently revamped the Trending searches option available within Google Trends. This revamped Trending searches section shows what is trending in search right now, both daily and minute-by-minute. If a trend is going up this means to focus energy on creating content for this trend.
Google Keyword Planner
Keyword research is the process of learning the words and phrases people typically use to search for information online. If you want to do keyword research to understand what people are actually searching for, Google offers a free keyword research tool: Google Keyword Planner. It’s a wonderful tool for the bloggers looking for topics to blog about. Google Keyword Planner enables you to stay on top of keyword trends and ensure content remains relevant. With Keyword Planner, you can find trendy topics for your blog that are relevant to your niche. Google’s Keyword Planner tool has very recently undergone a rigorous revamp. With this revamped planner, you can see beautiful chart illustrating the keyword volume trends for a certain period of time. The new mobile, location and trending data paired with these super-useful visualizations should help bloggers to find trendy topics for blogging. But keep in mind that Google Keyword Planner has been designed with Adwords advertisers in mind. So, it is quite natural that there are some features in the tool that might not be useful for the bloggers.
Ahrefs Content Explorer
When it comes to topic finding tools, there are a few that are as effective and efficient as Ahrefs Content Explorer. Content Explorer helps blogger find the most shared and ‘linked-to’ content. You can use publish date filter to figure out latest trends for a particular niche. You can also use any keyword into content explorer and it will generate a list of the most popular articles based on their “performance metrics”. There are different types of metrics including Social shares, Organic search traffic and Referring domains.
One final tip. Each type of blog has its particularities, rules, and trends. So, go with the trends but don’t forget your audience and you niche. Don’t forget why you do blogging or the reason that prompted you to initiate the blog. You might have a million trendy topics bouncing around your head, but stay focused on and loyal to your niche and choose the ones that your audience is waiting for.
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