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How to Find Success with Blogging and Affiliate Marketing in Asia

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Almost every blogger focuses on creating content for readers in the United States. They don’t even consider trying to reach people are non-English-speaking countries. There are a surprising number of opportunities to reach consumers in Asia, so you may want to consider blogging for them if you want to reach a large pool of consumers with little competition.

Why Asia is an Untapped Goldmine for Bloggers

There are over 1.9 billion Internet users in the Asia-Pacific region. This is nearly 6 times the size of the population of the United States.

How much is the online market worth for bloggers targeting people in Asia? Leadbit, an industry leading direct advertiser and affiliate network,  was kind enough to share a report showing that Asian consumers spent over $1 trillion online in 2016 alone. This market is growing by leaps and bounds.

There is plenty of room for bloggers to get in on the action. Advertisers are expected to spend over $19 billion on search PPC ads in Asia this year. A lot of this money is presumably spent on display network ads, which is very encouraging news for AdSense Partners with a lot of readers from Asia. You could tap an even larger source of revenue by partnering with other ad networks or running affiliate offers in Asia. One affiliate generated a lot of revenue from several Asian countries by promoting the Booking.com affiliate program on a very small volume PPC network. His revenue could’ve been significantly higher if he built his own travel blogs for Asian consumers.

Guide for Creating a Lucrative Blog in Asia

There are two amazing benefits of creating a blog for readers in Asia. The number of Asian Internet users exceeds that of the European Union and the United States combined. The market is also far less competitive, so you can rent more easily and capture a lot of customers with less effort and not needing to spend thousands of dollars on SEO, site design and content marketing.

That doesn’t mean it will be a cakewalk though. You are going to need to deal with a number of cultural, regulatory and language barriers to dominate this market. It is important to do your due diligence before creating any blog. This is even more important if you are trying to blog for the Asian market.

When it comes to creating content for any market or demographic, it’s all about knowing how to best lay out your content and making sure it’s better than the competition. For a complete guide on this, look no further than Kinsta’s content marketing ninja guide for WordPress users.

To give you a glimpse of all the content covered within the article, you can see a contents list below:

  1. Get Managed WordPress Hosting
  2. Make Use of Content Templates
  3. Outsource Most Activities
  4. Curate Content
  5. Use Automated Content Distribution
  6. Make Use of Checklists
  7. Repurpose Your Content
  8. Make Use of an Editorial Calendar
  9. Republish Old Content
  10. Repeat What Works & Discard What Doesn’t

Here are some tips to create an Asian blog that dominates its niche, while also exploring different monetization options in the process!

Choose Your Market Carefully

Every niche has its own opportunities and challenges. The same can be said about any country in Asia.

Choosing the right country to target can make the difference between building a steady stream of revenue in a couple of weeks or ripping your hair out for the next year. It will also make a huge impact on the amount of revenue that your blog generates.

So, what is the best niche and Asian country to focus on? There isn’t a clear answer for everybody, but there are some important things to keep in mind.

Creating a blog for the Chinese market can be a huge opportunity. With a population of 1.38 billion people, it is by far the largest country in the region. Per capita income is also slightly above average (ranking 24 out of 50 on the IMF’s list of countries by PPP), so you can generate a massive amount of income relative to most other Asian countries.

The problem is that you will need to deal with one of the most draconian forms of government censorship in the world. You also need to navigate a lot of different laws that you wouldn’t encounter in other parts of Asia.

You will also need to completely change your social networking strategy to reach people in China. Virtually every major social networking site is banned there. There are a few native social networking sites that you can try, including WeChat, RenRen and DianPing. However, it is important to understand the customs before trying to market on them.

India is another huge country that you can target. There are over 1 billion people. Indian consumers don’t have a tremendous amount of money, but their wealth is growing steadily, making it an even more promising market for bloggers in the future. English is also a major language in India, so you can write a blog for them.

There are other countries that you can target in Asia that are less heavily regulated and have more wealth. Some of them are even wealthier than the United States and many countries in Europe. Qatar is the wealthiest country in the world, with a mean income of over $120,000. Singapore is another wealthy country, with an average household income that is over 50% higher than the United States.

There’s a trade-off with population though. There are only 5.6 million people in Singapore. That is still a decent market, considering that many European countries have fewer people, less wealth and more competition. However, your blog won’t reach nearly as many people as you would in India or China and you still need to test different offers to see what works.

Understand the customs and expectations of your native audience

You can’t just create content that would appeal to readers in the United States and translate it into another tongue. You need to make sure your content resonates with readers in that region. Take some time to understand influencing factors such as their political and philosophical views, the types of challenges they encounter on a daily basis and where is that their personality types differ from people in your own country.

Reading news articles from the region that you are writing for is a good place to start. You will have a much better grasp on the types of content that people are looking for.

This is something that Leadbit actually goes into detail in on their blog. Since they already did all of the statistical and visual work to create the country images above, they also covered what some of the most popular affiliate offers would be to promote in these areas as well. Such recommendations are based on not just the country, but also the expectations and daily life of individuals within the region. If you are looking for new ways to monetize content, traffic and audiences outside of the US, be sure to check out their resource guide.

Don’t depend on Google translate

You may be tempted to write your content in English and plug it into Google Translate. This is a very cheap and easy way to create a blog. Unfortunately, your blog won’t look natural to native readers and your SERPs will probably suffer as well.

There are a couple other options that will work better:

  • You could try creating a blog in English. Over 53% of people in Asia speak English proficiently and many used it to browse the Internet. If you choose keywords strategically, you should be able to reach a decent number of people in this area.
  • You can reach a much larger pool of consumers by translating your content into the native language. Instead of using Google translate, you should hire a native speaker to do this for you. You don’t need to spend a lot of money for a translator. Fiver, One Hour Translation and Upwork are all great sites to find Asian translators on a small budget. You could even hire people on some of these sites to write the content for you, so it matches the mindset and voice of native readers.

It will take some effort to create content for people in Asia. It will be easier to stay motivated if you remind yourself how much more you will have to pay to write content and optimize your site for SEO if you were writing a blog for people in the United States.

Understand Native Search Engines

When you are creating a blog for readers in the United States, you will obviously focus on optimizing your site for Google. Google’s share of the search engine market isn’t as high in Asia. There are a lot of other search engines that you will want to optimize your sites for, such as Goo (a search engine for the Japanese market), Baidu (the largest search engine in China) and Naver (a Korean search engine).

Asia is a HUGE Market. Don’t miss out on it!

As you can imagine, there is a multi-trillion dollar economy sitting right in the heart of Asia. No matter where you might be blogging or running your online business from, targeting this demographic and lucrative audience is just a few clicks away.

Be sure to consider all of the key points featured in this Asia content creation and marketing guide, while also exploring your options with Leadbit as well. These markets and opportunities for generating additional revenue are only going to increase in size. Get started today, and reap the benefits tomorrow!

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Blogging

How to View the Relationship Between Your Blog and Social Media

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Alonzo Pichardo says it best.

“Buy your own domain and hosting and make that your own main hub. Social media is a branch of the marketing tree. That’s all.”

He shared my video on Instagram. Video registered 3,926 views. Here it is:

Buy Your Domain and Hosting

I filmed the video because I spent 20 minutes clicking profile links of folks who Liked my updates. I found a few self-hosted WordPress blogs, read and commented on these blogs. Relationships established. But most Instagram users:

  • had no blog to speak of
  • linked to YouTube
  • linked to Facebook

For the heck of it, I spent a good 3 minutes looking for one user’s blog. I found an obituary (he was young and alive but shared a common name) and a collection of spammy “look up his information sites.” He claimed to be a blogger via his Instagram bio but he is no more a blogger than I am a werewolf.

Think about Alonzo’s advice; the blog is your main hub, or root, or base of your tree, and social media acts like branches. Offshoots, nothing more.

Big Mistake

Instagram owns Instagram. Instagram:

  • can kick that kid off of Instagram for 1 of a billion reasons, in a heartbeat
  • WILL change their algorithm, soon enough, forcing the kid to change his strategy, uprooting his online world
  • forces the kid to make his brand, Instagram’s brand

Not investing is a domain and hosting is about the biggest mistake you can make online because not owning your site hands your power, your decision making, your branding potential and your monetizing potential to someone else.

Social media is a branch. Spend most of your time daily working on your blog and networking with other bloggers who own their self-hosted, WordPress blogs. Unless they change their values or quit blogging, this is the most sound, intelligent approach to blogging.

Use social media for a little bit daily to:

  • tag bloggers you mention on your blog
  • help bloggers in groups related to your niche
  • share your blog posts
  • share other blogger’s blog posts

You are a blogger. Not an Instagrammer. You are a blogger. Not a Facebook-er. Spend most of your day on blogs. Not social media.

Marios Tofarides runs an authority blog on eBooks. Not in a billion years could he make his social media profiles look anything like his branded, self-hosted blog. Paula at Contented Traveler runs a first class travel blog. She could never re-create her blog’s branding, style and voice on social media. Sarah Arrow built a well known brand and thriving business by making her blog stand out, through creating, through connecting and through smart blog branding. Impossible to do this, through social media alone.

Pay Up to Play Up

I can mention your blog on Blogging From Paradise, a DA 47 blog read by many influencers.

I can mention your blog on Blogging Tips, a DA 48 blog read by many blogging influencers.

But I never link to free platform blogs because no influencer or experienced reader trusts information on free platforms. If you cannot invest $3 a month, you carry too much of a fear-lack-poverty conscious energy, that seasoned readers and top bloggers know to avoid.

I never link to a social media profile because….social media is not a blog!

Pay up to play up.

Invest in a domain and hosting. Move up in blogging circles. See social media as branches, using Facebook, Twitter and Instagram as secondary or even tertiary means for helping people. Spend most of your time on your self-hosted, WordPress blog and networking on other self-hosted, WordPress blogs.

 

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1 Failure Conscious Tendency That Makes Blogging Tougher

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Some bloggers cannot accept a good thing when they get it.

I have linked to tens of thousands of bloggers over my decade online. I love my friends. I take care of my friends.

99.999999% of bloggers are beyond grateful to get a backlink from an established, pro blogger like myself for many reasons:

  • Blogging From Paradise has a DA of 47; that’s some backlink juice!
  • Blogging Tips has an even higher DA; 48 I believe, meaning more backlink juice
  • you bond more deeply with me, and forming a deeper friendship allows me to open doors for you, via guest posts, more backlink mentions, interviews, prospering partnerships
  • greater blog traffic through exposure
  • greater blog profits through exposure
  • greater brand awareness through exposure, and also, your blog and brand aligns with Virgin, Forbes and Fox News, sites I have appeared on, creating greater trust

I could go on for 45 minutes. The list of benefits are endless. There are absolutely no downsides to being mentioned by me, on my blog or via guest post. Yet, some folks, because of their own fears, cannot accept these gifts freely and gratefully. Hey guys; I luv ya’s. This is not a rant, but a lesson in seeing good (versus fear/downside), expressing genuine gratitude and learning how to move up in blogging circles, by being fully grateful to receive the above gifts and by purging any fears or lack of gratitude you feel, when a world renowned blogger links to you.

Virtually all bloggers are grateful for receiving the above list of benefits. Donna Merrill is a blogging high roller and she responds to virtually all my tags and mentions. I would never expect her to do so because we are great friends, and she is so busy, but that is heart-filled blogging.

But a few bloggers clinging to deep fears have responded to my generous backlinks a few different ways:

  • some fear the linking structure is not neat and orderly
  • some fear they are not getting enough link juice via Google, and ask me to log into search console and make changes or whatever
  • some fear they are not getting enough links to a specific site or permalink, and ask me to edit the post, to change the link

All above motivators are fear, and fear is not real, so if you honor these fears and react-respond in the above fashion, you judge things or make a request from an illusory, untrue, false, totally not real energy of loss, lack, limitation.

That fear has 100% to do with you, and nothing to do with me. I will keep being generous with my blogging buddies, but I seek out loving buddies, not those weighed down a bit too heavy by fear, so fear-bloggers gotta go, along with their links, going forward.  Nothing personal, as I love and respect these folks. Just an energy thing.

We See the World as We See Ourselves

You see the world, you see other bloggers and you see their linking strategies as you see yourself.

If someone fears they won’t get enough traffic or clicks or Google juice through my linking strategy, that has nothing to do with the guy featured on billionaires’s blogs, and living his dream, circling the globe. That has to do 100% with you, your fear of loss, your fear of not enough, your trust issues, and other deep, fear based energies, begging to be unearthed and felt.

I am the mirror. You are the source. You are cause, and effect.

Picture break! Me during my trip to Fiji with my friend Olivia.

My dear friend Alonzo Pichardo sent me a Message months ago. He was deeply grateful I had linked to him 50 plus times on Blogging Tips alone. He is grateful! Does it surprise you that the guy runs a highly prospering business and leads a huge, loyal following?

David Boozer routinely sends me Messages sharing how grateful he is for my eBooks, courses, content and mentions, writing from the heart. More gratitude! Does it surprise you that one of his YouTube channels has registered millions of plays, alone?

Alonzo and David do not ask me to change links or put stuff into Google console or to change my linking style; they know a gift when they see it.

Vishwajeet Kumar feels incredibly grateful for each backlink I give to his helpful blogging resource, and expresses his gratitude on social media.

This is how you move higher in blogging circles, to see more success, versus moving lower, through fear-based lack of gratitude, and, losing link mentions.

Guys; see the blessing in a coveted backlink. Be grateful. See the good. Move up in the blog-0-sphere. Experience increased blogging success.

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Connect to Get Connected

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Do you want to know how I became a connected travel blogger?

I patiently read posts from a brilliant group run by Mapping Megan, published genuine comments and promoted my fellow bloggers.

That is it. I put in serious work. I also published helpful content on my blog, too.

Bloggers mistakenly believe in “getting connected”. Like being connected is a passive act, that just happens. By luck, or by lame pitches.

Do you want to get connected enough where you get featured on world famous blogs? Invest in my Teachable course. I teach you how to do it without pitching anybody.

I created the course after bloggers emailed me asking if I can feature them on Forbes, or asking how much it costs to get a link on Forbes. All these bloggers made the critical error of believing asking someone for a favor or feature – quite a passive, lazy, mindless act – is how you “get connected.” If this were true, 30,000,000 bloggers would be featured on Forbes, Forbes’ reputation sinks into the sewer and nobody would want to get featured on Forbes anymore.

Do you see how foolish and silly strategies like asking people to get featured on world famous blogs waste your time? Like me asking the NY Knicks for a try out, after I only had skills good enough to be a junior college basketball player. Foolish.

Passive Versus Active

Getting connected is passive. Not gonna work.

You EARN connections by connecting yourself to human beings, and you connect yourself by featuring skilled bloggers on your blog, by mentioning them and sharing their content on social media and by expecting nothing in return. I mention Paula Pins the Planet because she’s a first class travel blogger. I connect myself to her. Friendship forms. I connect myself to Rhonda Albom by linking to her on my blog and by tweeting her posts. As more and more friendships form, blossom and grow, my friends:

  • promote me
  • endorse me
  • help me
  • inspire me
  • buy my eBooks
  • hire me

People then say, “Hey, Ryan is a connected blogger! He knows everybody.” Fools believe me being connected just….happened. Passively. Lost folks believe I am lucky to be connected. The blogging brain dead believe I began blogging from a connected, influential space, when I knew more cats than bloggers 10 years ago, a lost blogging soul who did not know what a blog, was.

I spent 10 years of my life connecting myself to bloggers by promoting them without asking for anything in return. I help skilled bloggers because skilled bloggers provide you with helpful resources. Naturally, this level of generosity and calm, cool detachment helped me pop up on the radar screen of high profile brands. Kinda happens, when an army of influential blogging buddies endorses you, promotes you and vouches for you.

Connecting yourself to successful bloggers requires:

  • generosity
  • detachment
  • patience
  • persistence
  • authenticity

You pay a specific tuition for being connected; helping influencers without giving thought to your own needs. Then, over months, then years, you become incredibly connected, powerful and influential, based on your generosity and willingness to shine the spotlight on other bloggers, like Moss Clement.  Peep his generosity.  This is how to get connected. Be a tireless supporter of other bloggers, like how David Boozer and Alonzo Pichardo do it. These guys are generous! David promoted me more than I promoted me. That’s saying something. Then, Alonzo and a bunch of folks found me through David, and these blogging pros generously promoted me. I keep promoting them too, returning the generosity these folks have shown me.

Do you want to know my secret for being hyper connected?

Take care of your friends!

Think little of your own needs. Friends will help take care of you.

Connect yourself to people. Promote them. Expect nothing. Be super connected.

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