Connect with us

Blogging

ClickConfirmation – How ROI is Catching Up to Digital Ad Spending

Published

on

The only way to effectively determine ROI on digital advertising is to make sure your target audience is seeing your ads. This concept is true with all forms of advertising and business — no matter if you are a blogger, business, or retail brand. At the end of the day, it’s all about getting your advertising, services, and products in front of as many people as possible… while also turning a profit in the process.

While the concept of ‘business’ has not changed over the past few hundred years, what has changed is how business is done. As we look at some of the latest ad spending trends in the world today, we are going to see some of the obvious (which is money flowing away from television and print advertising), and also how big business and brands are finally seeing the ROI they have been looking for with digital ad spend.

At the same time, it’s not just about spending advertising dollars online, it’s also about making sure your company is protected and that your advertising is actually working for you. A perfect example of this can be seen with companies like ClickConfirmation, who provide traffic verification services for online advertisers and publishers. Their services help strengthen the online advertising ecosystem by flagging, vetting, and filtering suspicious traffic. This helps increase advertiser ROI and publisher transparency. ClickConfirmation creates a more secure and transparent digital advertising experience by helping advertisers and publishers differentiate between human and bot traffic.

Advertisers are feeling the pressure from the digital transformation now more than ever. In the midst of a growing debate regarding whether brands are spending too much on digital media, Zenith Research Group has discovered that the efficacy of internet advertising has officially caught up to digital ad spend.

It is no secret that up until 2015, brands have been grappling with making efficient use of internet advertising, and their spending habits did not meet by the ‘brand experience’ (or an amalgamation of reach (where consumers able to come across brand messages at each touchpoint) and influence (was the message aligned with consumer views or behavior). Nevertheless, by 2016 internet advertising represented 34% of global ad budgets, yet accounted only 35% of brand experience. Today, internet advertisers are working harder than other advertising mediums.

It comes as no surprise that Zenith’s Advertising Expenditure Forecasts reports have been time after time disclosing considerable increases in the internet share of advertising budgets. However, for the first time Zenith, in its December 2017 edition report, has exhibited the ROI of internet ad spend, not just its scale. According to the report, they used their proprietary Touchpoints ROI Tracker tool to compare internet ad spend to internet brand experience over the past few years.

In 2014 advertisers allocated 27% of their budgets on internet advertising (which generated only 21% of brand experience). By 2015, brands figured out how to employ internet advertising strategies more efficiently, and thus it accounted for 30% of both budgets and paid brand experience. In 2016, brand experience finally surpassed budget share.

Furthermore, we anticipate internet advertising’s share of global ad spend to increase further in the near future, ultimately exceeding 40% in 2018 and 44% in 2020. Its value will increase from US$203bn in 2017 to US$225bn in 2020. The share of advertising spending allotted on internet advertising differs across countries and areas of operation. For instance, in the most developed countries like Sweden and the UK it will represent more than 60% of the entire ad investment budget for next year. Similarly, it will account for between 50% and 60% in another six countries including: Australia, Canada, China, Denmark, Norway and Taiwan.

Below are recent trends in ad spend sphere according to the article “Digital ROI catches up with fast-growing digital ad spend”:

  • Big countries are adding most ad dollars – In dollar terms, most of the growth in global ad spend is coming from a few big markets. We forecast that just two countries – the US and China – will contribute 47% of new ad dollars between 2017 and 2020. The five biggest markets – the US, China, Japan, the UK and Germany – will contribute 57%”.
  • Big cities are driving global ad spend growth – Big cities are driving global ad spend by concentrating growth in productivity, innovation and trade. We have conducted a unique study that attributes ad spend to individual cities by estimating the value of their inhabitants to local, national and international advertisers. We forecast that the top 10 cities alone will contribute 12% of all global ad spend growth this year and that the top 725 will contribute 60%”.
  • Big platforms are capturing digital growth – The internet is driving the great majority of global growth in advertising – it will account for 94% of the growth in ad spend between 2017 and 2020. And most of this will be captured by just five big platforms – Google and Facebook, plus the Chinese platforms Baidu, Alibaba and Tencent. Between them these five platforms increased their share of global internet ad spend from 61% to 72% between 2014 and 2016, and captured 83% of the growth in internet ad spend over that time. Baidu, Alibaba and Tencent accounted for 54% of the growth in internet ad spend in China, while Google and Facebook accounted for 96% of the growth in internet ad spend in the rest of the world. Between them Google and Facebook accounted for 76% of internet ad spend outside China in 2016”.

So what does all of this mean for bloggers and content creators? Simply to stay focused on creating the best content possible for your audience, and to also keep an eye on where big money is flowing in and out. As markets like Asia continue to flourish and attract more global advertisers, this is an area that you might want to start focusing your efforts on. While these trends will continue to grow and make movements over time, the majority of bloggers and internet-based companies will still conduct business as usual.

As the focus of the maturing online advertising market shifts to a return on investment, companies like ClickConfirmation, and the online advertising verification services they provide, will be essential to ensuring the integrity of the online advertising ecosystem by flagging, vetting, and filtering suspicious traffic.

  • 3
  •  
  •  
  •  
  •  

As an active entrepreneur and blogger, my topics of discussion are mainly on business strategy, tech startups and motivating others to succeed. You can read up on my latest content at BlogReign.com.

Continue Reading

Blogging

1 Mental Block that Plagued Every Blogger Who Ever Blogged

Published

on

Unless you are the Dalai Lama, you, at one time or another, became highly attached to a single blog post. I do not care who you are. 8 figure bloggers allowed their fears to attach them to a blog post. 8 cent bloggers allowed fear to attach them to blog posts.

Now, the happiest, most successful bloggers face, hug and release this fear, for sure. But every blogger allowed fear to goad them to TRY LIKE HELL to drive traffic or profits to a single blog post. Or, being human and foolish, we allow fear-attachment to goad us into thinking that publishing a guest post on a blog with a million member community instantly leads to millions of dollars in blogging profits.

Nope.

I recall being featured on Virgin Dot Com. Floored and humbled, for sure, but I was kinda detached about the feature, being more grounded in love and gratitude, and less fear-attached to any single platform, post or opportunity.

Happy, successful bloggers own this fear-attachment, let it go and adopt an abundance mentality. While most bloggers publish a single post and try to SQUEEZE as much out of it as possible, due to fear and attachment, I developed an abundance mentality and published 700 posts on Blogging Tips Dot Com. Heck; I have published 70 guest posts on the blog of Enstine Muki. For most bloggers, publishing 70 guest posts in total is quite a feat. I published 770 guest posts….between 2 blogs alone.

Why?

How am I so prolific?

I have largely conquered the fear of trying to GET as much traffic and profits as possible through any single blog post. I blog from an energy of love, fun and abundance, mainly, not fear, tension and scarcity. Few bloggers have mastered this mindset; only the happiest, most detached bloggers become so prolific, it makes our heads spin.

You Are Human

Of course you become a little attached to any one blog post. This is not a problem. But you need to be honest; the attachment is fear, and as the attachment and fear grow, you move from abundance and worldly success, to scarcity and blogging struggle.

A Good Mindset for Abundance Mentality

Alonzo Pichardo wisely advises to publish content, and let it do what it does. I agree. I never check metrics. Genuinely; if blogging is energy and if I am having fun, I reached my goal. Increasing success is imminent. I trust my feelings, not inanimate numbers on a screen. This is the abundance mentality in action.

 

Why this Mindset Prospers

I appear to be in a million places at once because I never attachment to any one post or video. Per Alonzo, I let the content do what it does. Not being shackled by stats, I keep creating, expand my presence, appear to be all over, and see greater success. Meanwhile, most fear-scarcity bloggers write a single post and waste their time and energy:

  • trying to GET as much as possible through it, promoting it in thousands of places over the next 30 days
  • obsessively checking post metrics every few minutes, or, every hour, after publishing the post
  • panicking and bailing on proven strategies when a single post does not meet their expectations

All while this crowd makes all these mistakes, I am publishing hundreds of pieces of content over the same month, and also, meeting tons of new bloggers through genuine blog commenting, enjoying the ride.

Publish a post, promote it in a few spots, then move on to the next post, video or blog comment.

Develop an abundance mindset.

See increased blogging success and enjoy the ride.

  • 24
  •  
  •  
  •  
  • 1
Continue Reading

Blogging

5 Lessons Learned from Publishing 700 Posts on Blogging Tips

Published

on

We have hit 700 posts on Blogging Tips together, guys.

Thank you for reading, commenting and sharing these posts.

I took a few mini vacations from writing but published 1 guest post daily on this rocking site for many months on end. Helping you has been fun, freeing and fulfilling. Here is to the next 700 blog posts.

I learned a few clear blogging lessons during this guest posting run. Rather than call myself “The Cal Ripken of Guest Posting” – feel free to use that – I reckon we’ll dive into the success tips.

1: Avoid Setting Goals

I never could have written 700 posts if I TRIED to write 700 posts. Sounds quite impossible. But holding an intent to help people blog goaded me to show up daily, for writing and publishing. Blogging is simple but highly uncomfortable sometimes. Focus on the process, not goals or outcomes, to have fun helping people, to detach from outcomes and to become highly prolific.

2: Follow Your Fun

I have fun blogging about blogging. I make room for fun daily. 700 posts later, I am just getting started.

Follow your fun. Make work, the reward. All else will feel like extra, meaning post frequency and traffic and profits feel like no big deal if you blog mainly to have fun helping people. Fun-loving bloggers keep on creating and connecting their way to greatness. Everybody else struggles, getting bogged down, struggling and quitting because they do not enjoy the ride.

3: Spot Reader Problems

Writing and publishing 700 posts on a single blog – I published 1,400 plus posts on Blogging From Paradise in addition to hundreds of guest posts on other blogs – requires you to be skilled at spotting reader problems. Blog post = problem solved. Expand your awareness. Instead of running around rough shod all day long, devote time and energy to identifying common problems suffered by your readers. Nailing down problems supplies you with an endless flow of blog post ideas, helping you become prolific.

Moss Clement does a sensational job in this regard, which makes him incredibly prolific.

4: Brand Yourself Clearly

Zac Johnson recently noted how much he loved my travel photos. Folks have been enjoying my eBooks and paperbacks, sales increasing no doubt because I brand my paperbacks and eBooks freely through images I use on Blogging Tips

Never ignore opportunities to brand yourself and your blog clearly.

Many years ago I rarely if ever worked my travel photos into my guest posts on this blog. These days, every featured image consists of travel photos of me, or, travel photos of my paperback, sitting in some exotic location like here in Ortahisar, Turkey.

Be you. Brand you. Brand yourself clearly to boost sales and to increase your blogging success.

5: Nudge Out of Your Comfort Zone

I do feel pretty good but tired now. At 1:45 PM Turkey time. I have worked for about 3 hours, have walked the dogs for 2 hours and feel ready for a nap, after the rare late night out, being up until 2:30 AM last night. But I nudge out of my comfort zone to write and publish this guest post. Do you believe I felt comfortable writing and publishing 700 guest posts on one blog alone over the prior 3 years? Of course not.

Success unfolds exponentially outside of your comfort zone.

All traffic, profits, comments, social shares and heck, any success, expands quickly as you nudge out of your comfort zone daily. Many days, I feared I’d not have enough time to write and publish a post on Blogging Tips. 1 short week ago I spent nearly 20 hours offline, as I traveled from Oman to Turkey during my birthday. I still managed to write a Blogging Tips post on waking the following day; all about doing fun, freeing but sometimes uncomfortable things to accelerate your blogging success.

Adopt this mindset: 1 day at a time, and 1 moment at a time. Seemingly jaw-dropping feats unfold 1 moment at a time.

  • 13
  •  
  •  
  •  
  • 1
Continue Reading

Blogging

3 Gateway Activities Leading to Increased Blogging Income

Published

on

Most bloggers crave a blogging income boost.

Some bloggers have yet to make a penny. Other bloggers want to take it up a few levels from their current full time income.

Foolishly, most bloggers focus their attention and energy on an income stream itself to increase blogging income. Can an advertisement make money? No. Ads are inanimate objects. Ads cannot do anything. Skilled bloggers who publish helpful content and build strong bonds make money through ads, but the ads themselves, are completely worthless.

Stop focusing on trying to make money via a specific income stream itself. People obsess over Google Adsense, affiliate marketing and other ways to make money, for increased blogging income, never realizing that the blogger makes the money, not the income stream. Stop obsessing over income and focus on simple, generous activities that lead the way to increased blogging profits. Think of a bridge, linking you to greater blogging profits. You cross the bridge through your commitment to these activities.

Specific gateway activities lead to blogging income. If you want to make more money through blogging, focus on these 3 strategies.

1: Comment Genuinely on Blogs

I commented genuinely on Blogging Tips for weeks. Zac invited me to guest post on this blog. I published nearly 700 guest posts here, boosting my blogging profits through this rocking guest posting gig. Blog commenting served as the gateway activity that bridged me to my increased blogging income. I did not get paid to comment, but genuine comments opened the door for guest posting, and guest posting increased my blogging profits.

Publish genuine, personalized comments on top blogs from your niche. Make friends. Observe how opportunities for prospering multiply around you, through both blog commenting and the bonds you build via this gateway activity.

2: Promote other Bloggers on Your Blog

Guys; this is such an easy gateway activity for boosting your blogging profits. Promote other bloggers on your blog. Look for nothing in return. Be generous. Be genuine. Be helpful.

Photo break; here I am enjoying lunch the other day in Turkey.

How it works: promote other bloggers on your blog via a link and mention. Over time, and through persistent promotion, some of these bloggers befriend you. Blogging buddies:

  • promote you
  • endorse you
  • purchase your products
  • hire you

all leading to increased blogging profits.

This is by far the easiest gateway activity for profiting IF you generously, patiently, persistently and genuinely promote other bloggers on your blog, expecting nothing in return.

If you are a travel blogger, promote The Roaming Renegades today. This duo publishes helpful content and engages freely via social media.

3: Practice Writing

Weird, right? Writing is the #1 skill for increasing your blogging income, yet few bloggers practice writing offline, only writing when publishing posts. Bad idea. Advertisers, prospective customers and potential clients need to see that you write skillfully before paying for advertising or investing in your products and services.

Write persistently offline to shine online. Write 500 to 1000 words daily in a Word document. Practice your writing to engage in a critical gateway activity guaranteed to increase your blogging income. Plus, you will stand out from the masses of bloggers who never practice writing offline.

Blogging is simple but sometimes, uncomfortable. See the journey through by focusing on these core activities. Income does not increase by trying to boost your blogging income through channels, forcing cash out of these streams. Blogging income increases for generous, skilled, committed bloggers who give much of their attention and energy to these core, gateway activities.

  • 4
  •  
  •  
  •  
  • 2
Continue Reading










Trending