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AMPVerified Analyzes Tip Online Ad Trends for 2018

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AMPVerified works with an industry leading search partner network, connecting the internet’s largest advertisers and publishers to consumers who express intent outside of legacy search engines. Leading brands and their agencies trust search engines to supply quality traffic resulting in incremental conversions.  Unfortunately, an estimated $7.4 billion was wasted on display ads alone in 2016, a figure that was expected to rise to $10.9 billion by 2021, according to Forrester. Other reports put ad fraud and non-viewable ad statistics even higher.

Search publishers depend on AMPVerified to provide their audience a native search experience delivering relevant advertisements with minimal latency and high yield and with ad growth growing globally, ad performance is more important than ever for advertisers and a top priority for publishers.

In 2018, the U.S., China, Argentina, Japan, India, and the U.K are anticipated to cumulatively drive 68% of the incremental investment. In this article we explore global media channels’ ad investment activity in recent years, trends and forecasts according to various countries.

We will begin with breaking down each of the countries described above according to the article ‘GroupM: Global Ad Investment Will Grow 4.3% in 2018; Six Countries to Drive 68% of Incremental Investment’:

  • “In the U.S., unemployment rate stands at 4.4% and is decreasing, real wages are growing 2.5% and rising, and thus it’s no surprise that consumer confidence is at a 17-year high.
  • China’s economy is rebalancing as demand for consumer goods has surpassed export growth (as of 2011) and fixed investment (since 2015), as well as the percentage of retail sales in GDP continues to rise into the upper 40s.
  • Argentina’s growth is the dividend of political dynamics and the appreciating peso.
  • In Japan, the world’s third-largest economy, Abenomics, the policies advocated by Prime Minister Shinzō Abe, have stimulated the strongest increase in consumer demand (3.4%) in three years.
  • U.K. ad investment growth is propelled almost entirely by “pure-play” digital as it reaches 60% share in a market that remains relatively stable but short-term focused as Brexit looms.
  • India is looking past recent reform disruptions (demonetization and sales tax). Continuing urbanization and rising wages are supporting strong consumer growth in finance, durables, services and retail.”

Television

Investment in television advertising will globally grow by 0.4% in 2017 and 2.2% in 2018; with that said, TV will lose one share point this year and an additional one in 2018. The television medium in China is showing signs of a slowdown as they recently disclosed that TV is growing 3% this year and 4% in 2018, with share stable (41%). According to GroupM (the media investment group of WPP),“we know that time spent with TV content remains healthy, but monetizing those hours gets harder as audiences diffuse across platforms more quickly than the industry can create measurement solutions”.

Digital

Overall digital investment growth is expected to reach 11.5% in 2017 and 11.3% next year. Moreover, its share is anticipated to increase from 34.1% this year to 36.4% in 2018. With that said, the digital channel growth (excluding China) is showing signs of a slowdown (10.6% in 2017 and 10.5% in 2018), however GroupM believes digital investment will exceed traditional TV in seventeen markets by year’s end in the following countires: Australia, Canada, Denmark, China, Finland, France, Hong Kong, Ireland, Hungary, Germany, Netherlands, NewZealand, Norway, Sweden, Switzerland, Taiwan, and the U.K. Digital investment is expected to surpass television advertising in the U.S. by 2020.

Google, Facebook and Amazon

Towards the end of Q3 of 2017, Google reported ad revenues of $24 billion while Facebook reported ad revenues of $10 billion. GroupM predicts Facebook and Google will account for 84% of total worldwide digital investment in 2017 (excluding China). Similarly, Google and Facebook will account for a whopping 186% of digital growth in 2017. This is an exceptionally challenging and competitive environment for other the digital publishers, especially since Amazon is emerging as one of the leaders in digital ad investment. Amazon’s on-platform search and display advertising along with their off-platform advertising revenues are in the low single-digit billions.

As major players continue their push into online advertising, it will make the work of companies like AMPVerified more important than ever to make sure search networks are delivering relevant advertisements with minimal latency and high yield.

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Hi, my name is Kristel and I'm a contributing content creator at Marketing Infographics. My job is to find the best infographics from industry experts, while also make sure they get coverage through social media. Contact me with your favorite infographics!

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7 Surefire Ways on How to Make WordPress Site Secure

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According to this study, 73.2% of the most popular WordPress installations are vulnerable to hacker attacks. Surprisingly, the reason is not that WordPress is inherently unsafe.

WordPress is backed by one of the hardest-working and most innovative security teams in the industry. These IT pros tirelessly ensure that the platform is well maintained and secure for users.

You may be surprised to learn that vulnerabilities are often caused by WordPress site owners themselves, through either negligence or ignorance.

You as a site owner cannot afford to neglect your website’s security, and it’s really not difficult to set up a security plan that will protect your site’s integrity. There simply is no excuse!

Here are seven simple tricks that you can implement right now to make your WordPress site more secure:

1. Set up your website’s lockdown feature

Hackers trying to force their way into your site? Set up a lockdown feature that will lock your site after a certain number of failed login attempts.

If your site is bombarded by failed login attempts, you can set up your site to go on automatic lockdown. This feature will prevent the culprits from entering a username and password from the login area. You’ll also be instantly notified of the suspicious activity.

There are two interesting plugins that provide this feature. You can’t go wrong with either, to be honest.

2. Implement two-factor authentication

Require users to provide two different login details to prove their identity.

As a website owner, you can choose how to implement your two-factor authentication scheme, often a password followed by a secret code or a secret question.

One of the more popular ways to implement two-factor authentication is to use an app that will send a secret code directly to the user’s phone. That way only authorized users can gain permission to log in to the website.

Again, there are plugins that will help you set up this authentication feature, each with their pros and cons. Test them out first to determine the plugin that best fits your needs.

3. Change your password regularly

Frequently changing your password is one of the simplest ways to secure your website, as it limits security breaches to all your accounts.

If you haven’t been doing this with all of your accounts, you’re more vulnerable to getting attacked!

It’s very common for people to use only one password for all of their accounts. That means once a hacker gets hold of your password, he can quickly access everything.

When you change your password, don’t forget to strengthen it by using a mix of uppercase and lowercase letters, special characters, and numbers.

Using LastPass to store and save all your passwords can make things easier. Install this add-on on your browser to automatically fill out the login details of the site. You can also regenerate a strong random password for your website straight from the tool.

4. Secure your website’s wp-admin directory

The wp-admin directory is responsible for breathing life in to your website. Once it’s breached, your whole site will be compromised.

To prevent disaster, you can secure the wp-admin directory with a password. Consider implementing a two-factor authentication scheme that will protect both the login page and the WordPress admin area.

5. Limit your use of plugins

As useful and crucial as plugins are to the success of your WordPress site or blog, most WordPress hacking incidents are caused by a plugin.

wordpress hacked sites

That’s why you need to be vigilant when choosing WordPress plugins and themes to install.

I’ve suggested plugins you can use for your site, so obviously I’m not saying that you shouldn’t use them. Unless you can limit login attempts using lines of code, for instance, it’s still in your best interest to use plugins for your site.

However, use the fewest plugins possible for your WordPress website. When you have no use for plugins, or even themes, delete them from your database immediately.

Look for plugin-free alternatives that you can use to supercharge your site instead. For example, if you want to redirect pages on your site, learn how to edit your .htaccess file instead of installing a plugin.

6. Get an SSL certificate

An SSL, or Secure Socket Layer, certificate is another effective way to protect your website’s admin panel. SSL encrypts data, which secures the data transfer process between the server and users’ browsers.

When your site is protected by an SSL certificate, it becomes very challenging for hackers to access your information. The best thing about getting an SSL certificate is that you won’t have to rely on plugin installations to secure your website.

Some domain and hosting providers offer free SSL certification for your site. However, if they don’t, you’ll need to buy a certification and manually set it up. The steps in this post will show you how.

7. Back up your WordPress website regularly

codes

The best way to protect your website from attacks is to prepare for the worst. At the end of the day, having an off-site backup will help you restore your WordPress website with minimal downtime. With just one click, you can get your website back up as if nothing happened.

Again, you can use a plugin that will create automatic backups for your site on a regular basis. One of the best ones on the market is UpdraftPlus. With the free version, you can manually save a copy of your site to the cloud. The premium version lets you create backups on a schedule, so you’ll be ready if worst comes to worst.

Conclusion

Website security is serious business. However, many solutions are a piece of cake to implement. Follow these tips and you’ll be doing your part to keeping your website safe, even when hackers attack.

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Blog Post Writing – Reasons Why You Should Task a Professional to Help You Write Your Blog Posts

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“Too often, feeling intimidated becomes our excuse not to be awesome.” – Scott Stratten

Is your main aim in life to be a successful blog owner and to reach (and influence) thousands of people like The Duchess of Sussex, Megan Markle’s blog: The Tig? However, you do not feel as though your writing skills are not up to par with some of the top blogs currently available on the Internet.

Fortunately, not all is lost. And, as the quotation mentioned above by Scott Stratten infers, feeling intimidated is not a reason to believe that you cannot start your blog. If it is your passion and dream, then it is essential to reach for your dream and start your blog. These sentiments might sound old and cliched; however, they are still valid in today’s hectic-paced, instant, post-modern world.

Therefore, the question that begs is how should you get your blog posts written? Bearing in mind, that it is vital to post engaging, informative posts.

The succinct answer to this question is to hire a skilled essay writer.

By way of an extended explanation, here are several additional reasons why you should appoint a specialist to write your blog content for you:

Provide high-quality content

A content specialist is well versed in the art and science of structuring a blog post, or essay, in a way that enhances and highlights the topic. It cannot be reiterated enough that the main aim of a blog post, or any website content for that matter, is to attract traffic and, ultimately, convert this traffic into income.

Track future blogging trends

A writing specialist will prioritize the importance of staying up to date with future blogging trends. As mentioned above, the Internet is full of content, from extremely poor-quality to high-quality on the other side of the scale. And, the high volumes of material that are available for consumption is only going to increase in 2019, and onwards. And the specialist writer will make it a priority to keep abreast of the 2019 blogging trends.

Thus, it makes sense to hire an expert writer to write your blog posts for you. It’s a win-win situation.

Write optimized content

Content that is optimized for optimal ranking on the Internet’s prominent search engines like Google, Bing, and Yahoo need to be carefully structured so that all of the search engine’s ranking algorithms can crawl through the content finding the keywords and key phrases that the blogger wishes to emphasize. Secondly, and equally importantly, it is vital to ensure that the material contains secondary keywords as well as other phrases that are pertinent to the topic and primary keywords.

For example, if the blog post is on how to score goals when playing football, the writer needs to include phrases that are relevant to football and how to play the game. The modern search engine algorithms are known to search for all of these different types of phrases. If they aren’t found, then the content runs the risk of achieving a low ranking on the Search Engine Results Page. And this negative result is not beneficial to the blog’s overall ranking and traffic figures.

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Branding Your Blog: How to Make an Impact to Your Readers

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branding you blog

People often think of branding as an exclusively visual component of their website or blog.

And while choosing a logo and coming up with a creative tagline or design plays a crucial role in your branding strategy, there’s actually more to branding your blog than meets the eye.

Before we proceed, ask yourself these questions:

Have you ever stopped to think about what your target market actually thinks of your brand?

What do your published content, your tone on your social channels, and your overall image say about your brand?

You see, to create a holistic brand for your blog, you also need to consider the non-visual aspects of it as well.

Therefore, if you want to generate more traffic to your blog, you need to develop a brand that will attract and engage your target market.

Here are some tips on how you can make an impact on your readers through branding:

Bank on beautiful yet functional design

When it comes to making the right impression on your target audience, there are two blog design elements that you need to focus on – your logo and layout.

Having a logo is important because it doesn’t just symbolize your brand’s identity. It also invites people to get to know you.

Your logo is one of the first things that people see. So if you want your blog to stand out, you need to have a professional logo design that will capture your brand’s core principles.

Renderforest logo maker is one of my favorite tools because it quickly gets the job done without the tedious process.

When it comes to your blog’s layout, it’s not enough that you post kickass content on your blo., You also need to make sure that your blog’s design is optimized for conversion.

Here are three tips to help you create a lasting impression.

  • Use large, beautiful feature images to support your content – Using high-quality images is a great way to draw your readers’ attention to your blog. The current trend is to use large images that will compel readers to read your blog articles.
  • Highlight your best assets – If you’ve been blogging for a while now, you probably already have a couple of articles that perform better than the rest. Put your best content forward by showcasing them on your blog’s main page.
  • Improve your blog’s load speed and UX – Always check your website for lag. Remember, there’s no point in having a beautiful blog if it will take forever to load.

Deliver content that your audience craves for

blog reader

Your blog’s driving force will always be your content.

This is why, if you want to turn visitors into loyal readers, you need to continually create compelling content that will keep them coming back for more.

Your content should not only clearly represent your brand as a blogger, but also the values that your blog stands for.

When creating content that is tailor-fit to your target audience, make sure to choose your topics wisely. You want to give your audience information that they’re explicitly searching for.

As a freelance writer, I help create customized content for clients using an SEO tool like Serpstat. It helps me to research for low-hanging fruit keywords, scout the competition for opportunities, and more!

If you want to learn how I use Serpstat to implement my content marketing process, check out this review I wrote about the tool.

Interact and engage through comments

Another way that you can make an impact on your readers is to connect with them on a more personal level.

Something as simple as replying to blog comments can make a significant impact on your readers.

When you reply to your readers’ blog comments with insightful and helpful information, you’re not only inviting them to interact with you more, you’re also showing them that they matter.

Or you can reverse engineer the process by commenting on other blogs.

Take a cue from Ryan Biddulph, founder of Blogging from Paradise.

He goes out of his way to leave insightful comments on everyone’s blogs.

Due to his ubiquitous comments, readers can’t help but associate his blog with the quality comments he leaves. As a result, Blogging from Paradise is now one of the most popular and respected blogs around.

Ryan discusses his commenting strategy in his interview here. You can copy his tactic so you can help create a good image of yourself and your online brand.

Get busy on social media

woman giving feedback

Your interaction with people shouldn’t stop with your blog.

Take the discussion to a broader audience by getting busy on social media!

Your social channels like Facebook and Twitter are not just tools for getting your message out there. They can also be used to reach out to your audience and build your brand.

While there’s a lot of competition on social media platforms these days, you can set yourself apart by following these tips:

  • Develop your brand’s personality – Your target audience will be more likely to engage with you when they can relate to your brand’s personality. While developing your brand’s personality may take time, you can find your unique voice by considering your company culture, audience, and values.
  • Stick to your content strategy – Stay consistent by picking a few topics that are related to your specific niche. This way, your audience will easily associate you with the industry that you’re a part of.
  • Reach out to influencers – Influencers can help you reach out to a broader audience. Building relationships with key influencers in your niche will help you amplify your branding with minimal effort.

How about you – any tips you know that can help others with their blog’s branding? Comment below and share your insights!

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