Getting a custom logo design doesn’t need to be a confusing or expensive process. When you take the more traditional route of hiring a freelance designer or a design firm, you may end up with a logo that isn’t quite right and you’re still stuck with footing the bill. But just as technology companies are quickly ramping up their efforts in machine learning to improve our everyday lives, Designhill has an online logo maker that utilizes artificial intelligence to create just the right logo for you in mere seconds.
The Smarter Logo Creator
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With over 6,000 customer ratings and counting, the Designhill logo maker is remarkably popular and hugely successful, earning a near-perfect average rating from all these satisfied customers.
What’s really convenient with this logo maker is that you can go through the entire process yourself, all without any specific design knowledge or expertise. It’s a step-by-step wizard that will walk you through every step of the way, gauging your design preferences and generating several “beautiful and unique logos within seconds using [this] AI-powered logo maker.”
Logos are incredibly important as they say a lot about your brand. When you’ve got a logo that really captures the essence of your brand, you start off on the right foot with any prospects and ensure that you start that conversation off on the right foot. You want the right combination of colors, iconography, frames and layout to convey just the right message.
Start With Inspiration
After providing your company name, the first step that you’ll need to take with this online logo maker is to choose five different logo design styles that speak to you. There are about 30 in this collection in all. Don’t focus too much on the specifics of the design style as much as the general impression that you get from each one. What is the “feel” that you want to achieve?
These design styles will start from a place of inspiration for the AI logo maker, as they will help to capture the essence of what you are trying to achieve. In much the same way, the next step is to start working on your color palette. If you already have a set of brand colors, this next step is especially easy. If you’re starting from scratch or you’re open to new possibilities, the wizard can help there too.
For each of the colors, and you can pick up to three, you will be offered the full range of tones and shades. When you hover over any of the colors, you’ll be given a list of characteristics that are normally associated with that color. You may have come across these kinds of color associations before and you can certainly take some time to research these associations further if you prefer.
For instance, you’ll see here that blue is associated with such qualities as trust, loyalty, wisdom, brilliance, confidence, faith, calmness and tranquility. Do any of these resonate with what your company or brand stands for? By comparison, black is associated with power, reliability, and practicality, whereas green elicits connections to nature, growth, harmony and freshness.
A Symbolic Representation
After designating your slogan (if you’d like to have it included in your logo) and choosing an industry, you are then tasked with searching for and adding up to five symbols. These icons are presented to you in black and white, but they may be adapted to the brand colors you picked in the previous step too.
Likely based on the industry you selected, you’ll be shown a number of suggested search terms for the symbols, as well as a button to “generate more ideas” if you’re looking for more inspiration.
Alternatively, you can search for your own terms or skip this step if you don’t want any symbols in your logo at all. There are more than one million icons to choose from in total, so you shouldn’t have any problem finding at least a few that you like.
The AI Generated Logos
After you’ve gone through the steps described above, which can really be accomplished in a minute or less if you’re reasonably decisive about your choices, you’ll be presented with a huge variety of potential logo designs.
Here are some great hypothetical examples for Blogging Tips. The cyan and white color scheme look really sharp, especially against a black background. It almost has a Tron-like quality to it. You can see here that the logos generated by the AI logo maker take advantage of some great premium fonts, as well as additional imagery to create the best looking logo possible. The one at the top-left has a container too, but you can choose to remove it… or add it to one of the other designs.
You see, you’re not stuck only with what the logo maker is able to generate. You can use any of these as a starting point for further, specific customization. If you click on the “Edit logo” button associated with any logo, you enter another section where you can choose different colors, symbols, containers and so on. More advanced settings allow you to alter the symbol size, symbol distance, text distance and container size.
Another exciting feature is that users will have a virtually limitless supply of logo design ideas and drafts to choose from. Since Designhill’s tool is running off automation and AI, it’s essentially creating new and unique logo designs on the fly. To keep loading new concepts, all you need to do is click on the “Load More” button at the bottom of the page.
If you’re not sure and want to sleep on it, you can save the logo to your account and revisit it later too.
From the many different logo designs that were offered through the site, we really enjoyed the look and feel of the logo above. With some minor customization, tweaks and font/color changes, we could definitely make a logo like this one work for the site. What I really like is how Designhill provided all of the necessary draft work and coming up with the initial concept. Color matching and playing with fonts is something everyone can do in a matter of seconds.
But How Does It Really Look?
A great feature that you’ll find is the ability to “preview” your logo in a number of different applications as well. In same “Edit Logo” section is a “preview” page that shows what the generated logo would look like if it were printed on a t-shirt, used on a business card, printed on merchandise like a tote bag, shown on a street sign, printed on stationery and more.
How Much Does It Really Cost?
The basic package is only $20, but it limits you to a lower-resolution logo file (600 pixels by 600 pixels). A better value is with the premium package for $65, as you get a higher resolution file that is print-ready. Also included is your logo in vector format with a transparent background, complete with the font names and colors if you want to extend that to the rest of your branding. And yes, you get full copyright ownership and the opportunity re-download the files at your convenience too.
Designhill’s AI-powered logo maker is far and away one of the most affordable and fastest ways to get a beautiful, professional-looking logo made in literally a matter of moments.
Sell More with Omnisend: Ecommerce Marketing Automation for Smart Marketers
Email marketing has withstood the test of time. While other marketing techniques and fads have come and gone, email has remained vigilant. It’s still far and away one of the most reliable and consistent ways to reach your current and potential customers, but generic email marketing platforms may no longer be enough for your business. As a smart marketer, you need a more robust and versatile solution, and that’s where Omnisend can elevate your email marketing to a whole other level.
Ecommerce Marketing Automation
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Let’s be perfectly honest. The reason why you want to be able to reach out to your customers is that you want to drive sales. Brand recognition and site visits are enough. What can you do to actually boost sales figures and improve conversions?
With Omnisend, you gain access to “omnichannel tools for sales-driven marketers that have outgrown the generic email marketing platforms.” So, what does this actually mean? You still get the standard email marketing tools at your disposal, creating and distributing email newsletters to your subscribers, but Omnisend is designed specifically with sales in mind.
If you want to improve your sales figures, you must first gain an understanding of your customers’ shopping behavior. What are they actually doing when they’re on your e-commerce site? Where are the sticking points? Where are the lost opportunities that could be turned around? Omnisend helps you connect those dots with actionable data.
And remember that not all customers are going to be the same. It wouldn’t make sense if you put everyone through the exact same sales funnel. That’d be like trying to use a hammer where a screwdriver is needed. With Omnisend, you get flexible segmentation so that the the messages you send are much more relevant and targeted. Better personalization leads to higher engagement and better conversions. And Omnisend supports both SMS and email too.
Walking Through an A/B Test Campaign
You can use Omnisend to set up a fairly traditional email marketing campaign, pushing out newsletters to promote current offers and deals in your e-commerce store. The same is true with an SMS campaign. To take it just a smidge further, I tried to set up an A/B split test. Basically, this lets you send out two different versions of an email to see which one works the best.
After choosing the A/B test from the available options, I was shown this initial setup screen. You can see all the steps of the easy-to-follow wizard near the top. You can choose to perform a split test based on the email subject line or based on the sender’s name. You enter the corresponding information in the fields below.
As of this writing, there are five standard templates that you can use for your email message. Each of these is easily previewed before you select it.
Filling in the content and customizing the layout is performed through a straightforward WYSIWYG, drag-and-drop type editor. Click on any of the elements to customize them, like adding in your own images. In the case of a product listing, the product name, description, current price, and original price are filled out in the right sidebar rather than in the “live” preview on the left.
It only takes a minute or two to design a professional-looking email, complete with branding and a professional layout that looks great on both desktop and mobile. Here’s a quick mockup I put together with some filler text and images. Then, all you need to do is define your recipients, finalize your A/B settings, and send the email! It’s really, really easy to do.
Automation and Workflows
Perhaps one of the more powerful implementations you’ll find in Omnisend is the automation. These are then organized into workflows that you can customize to fit your particular situation. The welcome email is one of the most basic workflows, but you’ll find that something like the cart recovery workflow can be much more powerful.
You have the customer who visited your site, clearly expressed interest in product, and added the item to the cart, but then left without completing the sale. How can you recover that potential sale? With this automated workflow! The workflow is first triggered by the abandoned cart.
After a one-hour delay, the first email can be sent as a gentle reminder to see if they’re “still shopping.” If they don’t come back to complete the sale, a second email is sent 11 hours later as another reminder. After another 12 hours, a third email is sent with a bit more urgency, telling the customer that they should hurry as their cart “is about to expire.”
You can see exactly how many customers have entered the workflow, are currently in the workflow, and have exited the workflow at any given time. An “exit” is defined as making a purchase or receiving the final follow-up email.
Other workflows include an abandoned cart with just one email, browse abandonment, a 3-email welcome drip, and a birthday email, as well as the opportunity construct your own custom workflow.
With Omnisend, you naturally also have full access to launching new signup forms, reviewing and managing your list of subscribers, and going through all your reports to analyze your customer data. There’s also a live view so you can see who is visiting your website in real time and what they are doing there.
Free Demo, Free Trial, and Pricing Schemes
If you’d like to get a handle on how Omnisend could work for you, you can sign up for a free personal demo. This includes a 1-on-1 interaction where you can get a full product walkthrough, asking any specific questions you may have about Omnisend. If you’d rather take it for a spin yourself, there’s also the 14-day trial where you have access to all the benefits with no credit card required.
Once you do decide to sign up, you’ll find that the pricing schedule for Omnisend depends on the number of subscribers that you have. There’s also a 20% savings when you opt for annual billing rather than monthly billing.
Pricing starts at just $8 per month (when paying annually) for the standard plan with 500 subscribers. For reference, the equivalent standard plan for 1,000 subscribers, 2,500 subscribers, and 5,000 subscribers is $12/month, $24/month, and $40/month, respectively. There’s also the free plan (with limited features), and the pro plan (starting at $160/month) with more personalization and scale.
The ‘What the Aff’ Daily Newsletter for Affiliate Marketers
It can be difficult to keep up with the world of affiliate marketing, just like with any other fast-moving industry. There’s always something happening, and these changes and new developments can have an immediate and dramatic impact on your bottom line. What can you expect with the next Google algorithm update? Is there a new Facebook feature you should know about and integrate into your marketing campaigns?
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At the same time, your time is understandably at a premium and you can’t spend hours on end every day catching up on every affiliate marketing news stories that passes through the web. You just want the freshest content delivered in a convenient and easily understood way. To that end, What the Aff is an especially appealing newsletter that caters specifically to this kind of audience.
Be in the Know
You may already be familiar with Manu Cinca from his other ventures in the online world. And the What the Aff newsletter is his “absolute focus” right now.
Rather than bombard you with dozens and dozens of lengthy news articles, rather than provide a bottomless lists of links around the web that’ll occupy you for hours without the equivalent benefit, What the Aff is an affiliate daily newsletter with “carefully curated affiliate marketing news, tech, and actionable advice.”
Cinca is taking the time to find and share only the stories that matter the most to affiliate marketers. The newsletter is delivered fresh every weekday to your inbox via email, making for a quick and convenient update on what you need to know about affiliate marketing today. The newsletter is designed to be consumed in five minutes or less, so you can “be in the know” and get on with your day.
Your Daily Fresh Take
The newsletter isn’t “over-designed,” and is instead offered in a lightweight, easy to skim format. Each daily newsletter typically contains about five stories in total; in addition to the title for each story, you’ll also find a convenient highlighted “category” like “Facebook” or “GDPR,” so you’ll know what to expect. That way, you can even focus on the stories that interest you the most and skip the others.
The writing is conversational yet authoritative in tone. The information is presented in easy to understand language, including relevant links as appropriate if you’re interested in learning more. You might learn about finding great e-commerce suppliers one day, Bing Ads artificial intelligence the next, and the psychology behind clicking search ads in another.
Paragraphs are rarely more than a few sentences, making for easily digestible (and skimmable) content. Opinions are backed up by relevant statistics and data, and you are oftentimes provided with actionable steps or guidance for where you can go from here. For example, in learning about clicking on search ads, you’re reminded to “always make sure your ad copy is highly relevant to the users’ search query.” You’re also told YouTube ads, display ads and Facebook ads should be used together “to build the brand awareness” before you start creating “branded campaigns using Search Ads to drive the final push” toward conversions.
At the end of each newsletter is a section called “Poolside Chat.” This is where you’ll find “cool tech, (funny) business, lifestyle and all other things affiliates like to chat about.” Some of this stuff might not be directly related to affiliate marketing but still of interest to people who are in the business of affiliate marketing. And you’ll get some clever memes along the way too.
Tasteful Sponsored Content
While there is certainly a website component to What the Aff (more on that in just a moment), the primary focus is understandably on the email newsletter. What you’ll find with some other websites and newsletters in this space is that they can overwhelm you with all the ads, burying the actual content that you want to read. That’s not at all the case with What the Aff.
Near the top of each newsletter, under the header summary for the day, you’ll find a small logo that indicates the day’s newsletter is “brought to you by” XYZ company. The logo is clickable, so you can click on it to visit the sponsor’s website.
Just before the Poolside Chat section of the What the Aff newsletter, you’ll typically also find a sponsored story that is clearly indicated as such. The sponsored story will relate back to the sponsor (of course), but it’s not just one sales pitch after another. This is tasteful content that may actually be useful to you, just like all the other (non-sponsored) content in the newsletter.
For example, a sponsor of one of the more recent newsletters was STALCO. The sponsored story talks about how you may be paying way too much customs duty if you are importing products from overseas and selling to US customers. You are then told about the Duty Drawback Program and how you can take advantage of it, recouping most, if not all, of your import duty.
The Online Archive
For the greatest level of convenience and ease of access, you’re naturally encouraged to subscribe to the What the Aff newsletter via email. There’s a simple, one-line sign-up form on the main page of the site. You can’t miss it and it’s 100% free.
If you’d prefer to read the newsletters on the web, or if you want to reference back to older issues, the full newsletter archive is also offered on the What the Aff website. Based on my own experience these past few days, the daily newsletter appears to be published in the archive on the same day the newsletter is sent out via email.
In either case, the content you’ll get via this newsletter is highly actionable, decidedly relevant, and well-written without fluff. It’s just the straight goods, in five minutes or less. What more could you ask for?
Social Shark Automates Your Instagram Engagement Throughout 2019
When it comes to active engagement, few social media platforms can hold a candle to Instagram. Users not only check their Instagram feeds and post to their profiles more often, they’re also liking and commenting on posts much more often too. From a branding and marketing perspective, Instagram is one of the most powerful opportunities to come along in recent years… but how can you get noticed among that deluge of content?
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Organic engagement is a big part of that equation, but not too many people have the actual time and resources to dedicate to performing that task manually on a consistent basis. Instead, you need to look into a tool like Social Shark that can grow your Instagram account quickly and in a sustainable way. And it comes with even more functionality too.
Doing It for the ‘Gram
There are a few components to the Social Shark package. One of these is the Instagram tracking tool. Simply posting and engaging aren’t enough. You need to see what’s actually working so you know where you to focus your efforts.
That which gets measured gets managed. Just as you should have tools set up to track and analyze the traffic that you get to your website, just as you would track any advertising campaign to determine your return on investment (ROI), the exact same thing is true when it comes to your efforts on Instagram.
You need the ability to analyze your posts, engagement, growth and more in as efficient and as user-friendly a fashion as possible. With Social Shark, you get easy-to-understand graphs and charts that visualize the data, including information on followers, engagement rate, future projections, top posts and so on.
Automate Your Engagement
When you first log into your Social Shark account, you’ll need to connect your Instagram account to it. All the navigation is found along the left sidebar, and you’ll be shown some new posts and guides on how to improve your Instagram performance too.
In addition to the ability to grow your Instagram followers by buying followers, perhaps the most important aspect of Social Shark is that you can automate your engagement. The key to Instagram is visibility, so people need to see that your account exists and that it is of interest to them. However, you probably don’t want to spend hours on end finding posts to like and comment on yourself by hand, right?
The automation process with Social Shark lets you define a number of key criteria. From there, the tool will automatically go around on Instagram to find posts under your defined profile, liking and commenting on posts, as well as following and unfollowing accounts. This organic marketing technique is remarkably effective, as it appears totally natural.
In order to get the most of this tool, you’ll need to configure your filters to best suit what you are trying to accomplish and who you are trying to target. There are fields to decide on media age, minimum/maximum followers, minimum/maximum likes, minimum/maximum followings, and gender.
Below that, there are areas where you can type in the hashtags, users, and specific areas you want to target. In the case of users, you can look to competitors and other accounts in your niche. If you’re Nike, for instance, there’s a good chance that people who follow Reebok and Adidas are interested in you too. Other options include the ability to add to keyword blacklists and define several comments that can be posted on your behalf automatically.
Generate the Right Hashtags
Another very useful aspect of Social Shark is its Instagram hashtag generator. It does exactly what you think it does, and it does it very well.
While it’s common to find a hashtag generator wherein you provide a keyword and the tool returns several related keywords and hashtags, Social Shark goes much further than that. While you can certainly generate by keyword, you can also generate a list of relevant hashtags by uploading an image or providing a webpage URL.
To test this out, I uploaded a picture of a sports car. As you can see in the screenshot above, the Social Shark Instagram hashtag generator then produced such hashtags as #race, #competition and #vehiclewrap. You can see the relative popularity of the hashtag, and then you can select which ones you’d like to use. When you click on the “Copy Selected Hashtags” button at the bottom, the selected hashtags are copied to your clipboard for insertion in your image caption or comments.
Buy Likes and Views Too
As mentioned earlier, a service offered by Social Shark is the option to buy likes and views too. This can help to jump start the engagement on your Instagram content, as users are typically more inclined to like and comment on posts that already have some activity on them.
The pricing on this service is incredibly affordable and it gets cheaper based on volume. Even the starter package with 500 likes only costs $4.99. No password is required, delivery is instant, and you have a “spreading option” if you’d like too. Scaling up, you get 1,000 likes for $9.99, 1,500 likes for $13.99, or even 20,000 likes for $75.99.
How Much Does It Cost?
When signing up for Social Shark, you can choose between two pricing plans, depending on the level of growth you’re trying to achieve.
Both the Starter and the Popular plan offer exactly the same services with exactly the same functions. As described above, you get such features as follow/unfollow engagement, automatic liking and commenting on Instagram posts based on your specific filtering parameters, and detailed account and post statistics, as well as access to premium support and the hashtag generator tool. The main difference is that the Popular plan allows for faster growth with double the engagement rate.
The Starter and Popular plans are $40/month and $75/month when paying on a month-by-month basis; you can enjoy a discount when paying on an annual term, bringing the monthly cost down to $30 and $60, respectively. In all cases, take advantage of the 7-day free trial and see what Social Shark can do for you.
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