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How Smarp Helps Teams Create and Amplify Brand Content

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What if I told you there were currently over a billion sites on the internet today that were actively creating content? You probably wouldn’t be that surprised, but when you think about the sheer volume of content out there, and how much of it is actually being read – then you might start to see the real picture.

Yes. Content creation is extremely important for businesses and brands of all sizes, but so it team management and making sure your best content is actually being read. This not only applies to creating content for a website or blog, but also for those within your company or organization as well.

Through the use of online tools and team management platforms, anyone can start increasing their engagement, management, and productivity of those around them. That’s exactly what we are going to be looking at today.

We Are All Suffering from Content Overload!

As you can imagine, with so much new content going live on the internet… we are all consumed with way too many distractions, opportunities, emails, and social triggers to pull our eyes away from what we should really all be working on.

At the same time, this can also help online marketers and content creators understand what it takes to create not just ‘better content’, but also how to get it in front of the right audiences as well.

Here are some content creation and marketing best practices to follow:

  • Focus on your target audience and what they are looking for, before actually writing out your content
  • Go for longtail keywords when trying to rank your content in Google. They will get less traffic, but it will be more targeted.
  • When going live with content on your site, don’t just stop there. You then need to focus on the content promotion aspect.
  • Social media sharing is great for online content, but there also needs to be a manual outreach component in there as well. This will take the most time and effort to complete, but will also yield the best results over time.
  • Segmenting and distributing the various tasks of content creation and promotion across your online marketing team is key. Always make sure everyone is on the same page, so the process can be streamlined and proven to be effective time and time again.

Once all of these actions are in place, you can then focus on the core of your business — which is likely driving traffic, leads, and sales back to your site. However, just looking at the tips above and trying to manually implement them all by yourself can be quite a struggle.

This is where employee advocacy and better group management comes into play.

How Employee Engagement and Advocacy Can Save the Day

Imagine if everyone you worked with had a valuable role in marketing your business and actually took the time to help create, read, promote, and contribute to the success of your site. The business impact of this would be astronomical, but getting 100% of your professional network involved simply isn’t realistic.

However, when it comes to the individuals and freelancers who might actually be assigned such work to help grow and business your business – well, that is where employee-centered brand advocacy really can make a huge difference.

If you haven’t heard of employee advocacy yet, don’t worry – many haven’t. But it is commonly used in everyday business, communications, and marketing. In short, “Employee Advocacy is the promotion of a company’s messages by its employees. Employee Advocacy today takes increasingly place online, with social media as the main medium for brand ambassadors.

While that might seem pretty brand or generic, let’s back it up with some industry stats and results of how effective employee advocacy can actually be, when done right.

  • Fact: according to our data, one employee share generates about 4 clicks on Facebook on average. – Smarp
  • “An average employee advocate is 2x more trusted than a company CEO” – Edelman Trust Barometer
  • “12% increase in brand advocacy generates a 2x increase in revenue growth” – Reichheld
  • “Referred employees are faster to hire, perform better, and stay longer in the company.” – Global Recruiting Trends 2017, LinkedIn Talent Solutions

Now imagine if these same metrics were able to be applied to your online business? Good news! They can be, and now it’s actually easier than ever before, thanks to online tools and platforms that focus on making employee advocacy and a big win for companies, but also fun, engaging, and reward for all employees and team members as well.

One such solution is Smarp, which has created a platform that allows employees to connect and engage with company news, discussions and curated content, right from their computer or mobile device — all while being on a private platform that was built just for them.

Features Within the Smarp Platform

To better understand how employee advocacy works, we can look at some of the key features built within the Smarp platform. The main focus here is to provide a customized, categorized internal news feed and user environment for everyone working within a company or group. The idea is not just to consume and share out content, but to also engage and interact with others in the same work community as well.

Smarp currently has the following features available to their customers:

  • Intuitive news feed
    The news feed is the heart of the Smarp app. Here employees discover content, interact with each other and share knowledge both internally and externally to their personal social networks and beyond.
  • Employee-driven content creation and curation
    Content curation and creation should ideally be everyone’s business. On Smarp, marketers and other admins can post content for discussion and distribution using automation tools or manual pushes, but thanks to submission functions and comment threads, the platform wisely makes it easy for non-marketing employees to step up as the main sources of knowledge.
  • Employee-generated content
    Curated content is organized into themed channels called “Topics.” Users can easily change what content they scroll through by clicking across the specific topics that interest them most – or, for a complete briefing, just clicking on “All Topics” at the top.
  • A directory for company resources
    With your company’s go-to resources and assets stored all over the place – web pages, Google docs, Dropbox and beyond – it’s hard to keep everything easily accessible to everyone who needs it. With Smarp, you can set up a topic called “Resources,” simply post links to each useful page and document, and you’re good to go with your dynamic library. It’s the perfect hub for contact details, link directories, marketing collateral, guidelines and policies, to name a few.

To see all of this in action and gain a better visual understanding of how Smarp can help improve your brand or business productivity, while also introducing employee advocacy in the process, be sure to check out the short video below.

Ready to bring your content and employees together?

This isn’t rocket science. We all know that content creation is one of the most powerful things on the internet today. Through the use of online tools that allow anyone to not just create content online, but also to connect and engage with others, there is simply no reason not to improve your game and bring it to that next level – whether you are an individual blogger, a brand, or a multi-million dollar agency.

Take the time to explore the opportunities that lie within employee advocacy and see how you can start applying these same practices into your own day to day operations.

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A professional freelance writer based out of Vancouver, Michael Kwan focuses mostly on the worlds of technology, gadgets, and the Internet. You can find him blogging at Beyond the Rhetoric, among several other websites around the web.

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Blogging

What Does Your Blog Need?

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I wrote an eBook explaining what your blog needs:

6 Things Your Blog Needs Today

Success finds bloggers who cover all bases.

If you need nothing and feel your blog needs nothing, you succeed and live your wildest dreams.

Successful bloggers know adding the right elements to blogs and beginning blogs the right way accelerates your success. Plus it feels good to begin blogging intelligently.

What does your blog need?

1: Domain and Hosting

Invest in a domain and hosting.

Accelerate your blogging success.

Domain names make you stand out.

Observe how Pat Flynn invested in Smart Passive Income.

Of course you know immediately; the blogger covers smart passive income. Passive income seekers know the resource because Pat bought a domain name.

He also invested in hosting to ensure he owned his blog.

Take this step to control:

  • branding
  • income potential
  • blog voice

Own your site. You need to own your blog to be in control of your blogging campaign.

2: Premium Theme

Invest money in a premium theme.

Stand out from the crowd.

Circulating money on a premium, eye-catching, clear theme emits a professional, impressive, powerful message.

This was from one of my many trips to Thailand.

Readers see you are a serious, successful or success-seeking, blogger. Of course you gain trust and grow your readership quickly by investing money in a premium theme.

Why do you need a premium theme? Would you trust a blogger who uses a cheap-looking, heavy, non-professional theme? If someone cannot afford to invest $60 in a premium theme you better not trust their advice, their insight and their sharing. Why? Serious, skilled bloggers never allow $60 to dictate their life’s direction and failing, struggling, unskilled bloggers make the foolish decision to not chase their dreams over $60.

3: Content

Content drives blogs.

Your blog needs content to:

  • prove you know your stuff
  • spread your presence online
  • inspire readers to follow you
  • inspire readers to trust you

Visit Blogging From Paradise.

Look around for a few minutes. Read 3 of my recent posts. Do you see why content drives the blogging engine?

Imagine if you saw only 1 blog post. Every blogger begins somewhere but publishing helpful content from a generous, success-focused energy distances you from most bloggers in your niche.

Imagine seeing 1 to 5 blog posts on a blog. Good introduction no doubt.

Imagine seeing 50 to 100 blog posts on a blog. Massive impact.

Focus less on post numbers and more on being generous with time and talents. Content just shows off what you know.

As folks see you know your stuff thru your volume of helpful posts you begin to:

  • increase traffic
  • boost your blogging profits
  • expand your presence
  • increase brand awareness
  • help more folks
  • make a big impact in your niche

Content makes everything grow.

Publish content on the regular to become a successful blogger.

Focus on Your Dreams

Concentrate on your dreams from a relaxed, chill energy.

You need dreams to feel the calm, detached confidence of bloggers who invest in:

See your blogging wins now. You succeed now. Own it.

Feel good about your blogging career. You are rocking it out.

Succeed, being the blogger who covers all blogging needs.

Bonus Need

Invest in a blogging course.

Your blog – and you – need a blogging blueprint to follow in order to succeed from a calm, confident, orderly, relaxed energy.

Blog like a success.

Learn from the best to become a successful blogger.

Courses just give you a structure for learning in the proper format.

Imagine sitting down in a classroom to learn disciplines from a professor.

You do the same thing through a blogging course.

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Blogging

How Can You Turn Criticism into Blogging Profits?

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I wrote an entire eBook on lessons I learned from critics:

6 Life Lessons I Learned from Nasty Critics

As you see greater blogging success, you get criticized.

No blogger avoids criticism.

Learning how to convert nasty criticism into blogging profits helps you be a highly successful blogger.

Picture This

Imagine someone tossing big rocks at you.

Fools step in front of the rocks, injuring themselves.

Idiots catch the rocks and throw said rocks back at folks, wasting precious time and energy on rock tossing morons.

Wise humans avoid the rocks, allowing the stones to reach terra firma, and build a castle from all the granite-type rocks tossed their way.

Highly successful, happy bloggers are like wise humans; building something meaningful and profitable from inevitable criticism, versus taking criticism personally (stepping in front of rocks) or fighting critics (throwing rocks back at rock throwers).

I wrote 2 eBooks on the topic.

In addition to the prior eBook I also wrote:

How to Turn Harsh Blogging Criticism into Sweet Blogging Profits: 11 Tips

Observe the product page.

I profit through an:

  • eBook version
  • audio book version
  • paperback version
  • mass market paperback version

of the topic.

I make money through 4 income streams based on teaching folks how to profit through blogging criticism.

How can you convert criticism into coin?

Follow these tips.

Breathe Deeply and Relax

Most humans:

  • fight criticism
  • feel the sting of criticism
  • feel embarrassed about being criticized
  • fight critics
  • go into a shell after being criticized

Breathe deep. Relax.

Feel energies and emotions in reaction to being criticized.

Release said energies.

Be calm, confident and poised.

Establish the proper energy for profiting through criticism.

Gain Clarity

Criticism is a projection of individual; we see ourselves in others.

100% of the time, critics speak 100% of themselves, not you, through their criticism.

Knowing this, you do not take criticism personally. Ditto for gaining clarity in all you do, blogging-wise.

I reacted with anger, annoyance, embarrassment and shame on reading my first few 1 star audio book reviews. Turns out, those fear-based feelings needed to be addressed and released for me to generate more income through audio books.

Increased profits flow to bloggers who feel clear on income channels.

Being criticized forces you to face, embrace and release fears concerning income channels, said clearing resulting in clarity and greater sales.

If you react negatively to criticism, the reaction suggests you have fears to feel and clear regarding the criticism. Clearing these negative energies allows more profits to flow through the income streams because fear strangles income while clarity increases income.

Convert Criticism into Tangible Products

Turn hate into create.

Convert criticism into tangible profits.

Note my 2 eBooks, my audio book and paperback.

Create an online course to help your readers process criticism.

Strike while the iron feels hot; create immediately after receiving criticism to allow your prolific ideas to flow.

Add a price tag.

Profit.

See Problems and Profit in Projection

I create:

  • blog posts
  • guest posts
  • videos
  • podcasts

based on critical projections bandied about by critics.

Critics may or may not see errors in their ways.

This was from my 2 month trip to Oman.

I just stress how criticizing promotes their failure, strangles success and prolongs misery and suffering, based on my content.

If critics wake up and read, these folks become likely readers, fans, customers and clients, because if I solved their problems for free I can solve their problems for pay.

Profit through the Discipline of Detached Observation

Observing feelings from a detached, calm, confident energy versus reacting to feelings is a skill most millionaires cultivate.

What better way can you develop this skill than by reading and processing criticism without reacting to your emotions?

Wealthy bloggers observe knee jerk reactions in their being, feel energies, release, and proceed to profit. You see immense patience, persistence, poise and profiting. But the blogger just watches, feels and releases, versus reacting.

Move Up the Energetic Ladder into More Prospering, Higher Circles by Ignoring Critics

Critics vibe from a fear-based, lower, poverty conscious energy.

Ignore these folks to rocket higher in blogging circles, toward a loving, prosperity conscious, profitable energy.

I made blogging friends in high places by completely ignoring lower energy folks, some of whom criticized me and my blog.

Starve lower energies.

Make room for higher energies.

Profit, free yourself and see increasing blogging success.

 

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Blogging

What Do You Sell and How Do You Sell It?

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One easy way to make money blogging is to get clear on calling folks to buy your stuff and hire you.

Invest in my blogging course.

Visit my blog for blogging ebooks and blogging audiobooks.

Advertise on my blog.

Paypal me.

See how easy?

I clearly call you to invest.

You invest.

Simply put, knowing what you sell and how you sell it increases your blogging profits because people respond to your energy.

Prior lines? Each feels clear and comfortable to me. I know what I offer. Of course I know how I offer it. How, meaning, how I feel offering.

Imagine feeling light, airy, calm, confident and detached as you call readers to buy or hire. Money feelings. Good.

But imagine feeling heavy, resistant, uncomfortable, awkward or embarrassed calling readers to buy or hire.

Your greatest pro blogging success occurs by shifting from heavy to light during money calls.

Or feeling light, airy, detached and clear on calls because you freely share what you sell and sell with clarity results in big blogging profits.

Audio Books

I note a spike in audio book sales and reviews. Of course I barely touched my audio books over 3 years. I generate almost completely passive income; the audio books sell themselves.

After seeing royalty payments recently I pondered the passive blogging income; I barely actively sell ‘em so the what and how seems non-existent. But detaching just lets what and how unfold gracefully and beautifully, resulting in virtually complete passive income.

This was from my trip to Bali.

Getting almost 100% clear on what and how results in ever increasing, passive profits.

Why?

Blogging is energy.

Blogging Energy

Imagine feeling clear on receiving money from someone. You just accept it.

A friend buys lunch. You cheerily accept.

Why?

Your energy dictates you clearly accept and enjoy the money or purchase.

Ditto for blogging income streams. Emit the same clear, relaxed, accepting, receiving energy. Money flows to you thru clear streams. Of course my audiobooks sell passively; I am clear on that channel.

Boosting your blogging profits requires you freely offer what you sell and sell from a clear, confident, abundant, knowing, detached energy.

Example; note how I include 1 or more calls to action for all blog posts and videos. I offer what I sell freely. My readers never need guess. Clarity. No hiding or awkwardness or discomfort. I am clear. I sell.

How do I sell? Of course, from a calm, clear, confident, knowing I am successful energy. Naturally, I sell and profit because my energy around what and how feels clear to me.

Next Level Profits

Profit like top bloggers in your niche.

Get clear on receiving money.

Visualize yourself owning ample money. Feel rich.

I enjoy counting money in mind so it feels real to me. Swiftly, I make money through iTunes, Bitcoin and Quora, as has been the case recently.

Bitcoin and Quora are neither directly related to blogging but so goes money; it cares not channels, it justs finds bloggers clear on receiving money. Plus my blogging related profits increase too.

Picturing your wealth serves you because what feels real in mind flows into your experience.

Money and worldly success find you through profitable ideas, people and circumstances.

Execute the ideas from a chill, relaxed energy. Profit.

Freely offer what you offer. Promote yourself through every blog post and video. Tell us what you sell; we want to buy it. Sell with clarity. Know success and profits are yours; promote with clarity, detachment and a knowing that you already have profits because mind owns profits.

Blogging Is Not That Hard for Mind Scientists

Every day, my email inbox delights me.

My visualization sessions yield fascinating, profitable opportunities.

Mind creates reality.

As within, so without.

Blogging is not that hard at all for bloggers who visualize success, who feel rich, who count their blogging wins and who keep things positive.

Success follows success-focused bloggers.

Profits follow rich-feeling, riches-seeing bloggers.

As within, so without.

Get clear on selling and receiving money.

Profit.

 

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