Connect with us

Blogging

How to Create Content that Actually Works? Our 5 Secret Ingredients

mm

Published

on

The internet is flooded with content. Texts, videos, images — we consume hundreds of pieces of content every day without even noticing it. But, how many of them actually hit the target?

As a business, your primary goal is to get noticed, to get heard. So, if the content you create doesn’t resonate with the audience, you are pouring your money down the drain.

As a self-funded startup targeting a highly competitive SaaS market, we at Chanty learned firsthand how hard it is to build a solid content marketing process from scratch. Yet, we had no choice but to make it work. And so we did.

In this article, we want to share our secret recipe for crafting the content that converts.

So, if you are planning to start a blog or promote your business online, here are the 5 ingredients that can spice up your content and make it work.

  1. Write about what your readers want to read

Creating the content which is relevant to your readers and resonates with them is the key to success. Yet, finding the right topics to cover on your blog is always a challenge.

A good idea would be to start your search at a place your readers go looking for the answers to their questions — Google search. Popular search queries can be a great source of inspiration for your content. You can even explore regional interests by changing your IP address through the use of VPN servers and exploring local Google yourself.

The approach worked out pretty well for us. Namely, it turned out that many people are searching for alternatives to the well-known products. In our case, they were looking for team communication tools to substitute Slack and other popular messengers.

Such queries also clearly had a very high buying intent, so we gave it a shot.

We wrote a series of articles dedicated to the team chat comparison and created several landing pages optimized for “… alternative” keywords. As a result, our website traffic grew threefold while conversions hit 10%.

Takeaway? Don’t write for the sake of writing. Answer to your readers’ questions. Educate them. Offer solutions to their problems.

1 – Create content that earns trust

Customer loyalty begins with trust. No one will buy from a company that doesn’t seem reliable or is being dishonest with its customers. So, you need to establish credibility as a brand through the content you produce and share.

Make sure that your content is well-researched and based on facts, regardless of the topic you cover. Always give proper credit to the data you quote in your articles.

A great way to establish credibility is to create opinion pieces or expert roundups. To start with, you can reach out to the fellow startupers and ask for their comments or participate in such roundups yourself.

For example, our piece on How to get beta testers for a startup turned out to be a legit investment. The experts we included in the roundup were glad to share the piece and spread it across their networks, helping us get the visibility and build trust.

2 – Always add value

What is the main purpose of your content?

To get your website to the first page of Google search? To drive traffic to your website? To make the readers buy your product or service?

If your answer to any of the given questions is “yes,” you are getting the content marketing wrong. It’s all about adding value first.

A generic or boring article won’t help you convert the readers into customers. Neither will it help you rank higher in Google search. Yet, original and insightful content will.

Your content should be filled with real-life evidence, your own hands-on experience, and original insights. Namely, the comparison articles we mentioned earlier wouldn’t bring half of the results if it wasn’t for the original, in-depth (and unbiased) analysis they featured.

For example, in our seven-messenger test drive article, we got to the core of the team chat tools comparison. We didn’t go around singing our praises but conducted thorough research and tried to help our readers make the right choice instead.

The effort paid off well enough. The article spurred the conversation on our blog and had really positive feedback.

Feedback from the grateful readers.

3 – Channel your inner Hemingway

Even the brightest and the most valuable article can get dusty in your blog if it is impossible to read or understand. Of course, using proper grammar and following common style best practices go without saying. However, there are many more things you can do to make your content readable.

First of all, always speak the same language as you readers. Don’t overcrowd your content with unnecessary jargon, buzzwords or scientism in attempt to sound smart or trendy. Breaking the text into smaller paragraphs, using bullet lists, quotes or subheaders will make your articles easier to read.

You can also use some graphics here and there to liven up your articles. Adding a dash of humor never hurt nobody either!

Combo: an image we used in our article which is both funny and meaningful in terms of the article content.

4 – Spread the word

Once you create the perfect piece of content, it’s time to share it like mad. And by “share” I don’t mean just social networks. There are many ways to spread your content across all marketing channels. One of the best ways to accomplish this, is through the use of automated marketing tools. Many platforms will work with manual outreach and promotion, but this can add up to a lot of time-wasted, when plenty of automated options exist.

Guest posting is one of them. Getting your content posted on other resources with a bigger audience and higher credibility is a proven strategy for earning valuable backlinks as well as establishing credibility and growing your audience.

Featuring articles on such reputable resources as Hubspot, Entrepreneur, Foundr, Search Engine Journal, SemRush, Marketo, etc. was quite a journey for us as well. Yet, putting our name in front of millions of readers was definitely worth the effort.

On the other hand, if you accept guest posts, you can expect your contributors to share the articles with their network and get you some extra visibility on social media (as well as a good deal of traffic).

5 – Don’t be overly promotional

There’s nothing more frustrating than heading to the corporate blog, tempted with a promising title, just to see another ad in a shiny wrapper. Even if you choose to promote your product or service, avoid sounding too salesy at any cost. Educate your readers rather than try to bluntly sell your product.

Brand loyalty and trust can win you more revenue down the road than a one-time sale.

Need an example of how to best accomplish this? Take a look at the comparison chart at HealthyHandyMan.com, and how they list out the best benchtop jointers for sale on the internet today. We are all sick and tired of reaching long text articles, and want more visuals. This is simply one of the best ways to give your audience what they want, while also increasing conversions in the process!

Wrapping Up

As you can see, there’s no magic involved in creating the content that drives results. The recipe is simple: a cup of value and original insights, a tablespoon of credibility, and a dash of humor.

Yet, there is one secret ingredient that can make any article even better. It’s the value, the genuine desire to be useful to your readers. Only the content with a clear value will reach its target and bring the expected results.

What’s your strategy for creating the content that converts? Share your hacks in the comments.

 

Author bio: Olga Mykhoparkina is a Chief Marketing Officer at Chanty a simple AI-powered business messenger and a single notification center. This powerful and free Slack alternative is aimed to increase team productivity and improve communication at work. Having a 9-year experience in digital marketing field, Olga is responsible for Chanty’s online presence strategy, managing an amazing team of marketing experts and getting things done to change the way teams communicate and collaborate. Follow Olga on Twitter or feel free to connect on LinkedIn.

  • 4
  •  
  •  
  •  
  •  

My name is Foxy, and my job is to sniff out the good guest bloggers from the ones who aren't. This post was written by a contributing author to Blogging Tips. If you would like to learn more about becoming a writer (not one-time guest blogging) for BloggingTips.com, please contact us.

Continue Reading

Blogging

Why Do So Few Bloggers Make Money?

Published

on

You are ready to make more money blogging.

I see it.

I feel it.

So never ask questions like this:

Fear-filled bloggers ask such questions.

People afraid to lose money ask such questions.

Since where your energy goes, grows, if you fear losing money, you lose money.

Can you see why few bloggers make money?

Most humans and bloggers fear losing money.

Making money through blogging becomes impossible if you fear losing money.

You cannot fear losing money and make money simultaneously. Impossible.

You cannot feel abundant, rich, whole and complete, and lose money. Impossible.

Analyze this Question

The Quora user asking above question typifies many bloggers who fear:

  • losing money
  • spending money
  • being scammed
  • being spammed

Said fear co-creates fear-filled, poverty-inducing, failed results.

Life mirrors your energy.

Few bloggers make money because few bloggers feel abundant, rich, whole and complete.

Your Energy Dominates Your Actions and Life

I recall working really hard creating, connecting and doing stuff successful bloggers told me to do.

I still went broke.

Why?

No matter how hard I worked and no matter what proven, successful blogging advice I followed, my energy screamed:

  • fear
  • lack
  • limitation
  • poverty
  • scarcity
  • no money

so I manifested lack, poverty, scarcity and no money.

Your energy dominates everything.

How to Make More Money Blogging

I decided to visualize riches, to feel wealthy, to focus on blogging wins and to keep things positive.

Almost instantly, I began to make more money blogging because I changed my predominant feeling to rich, abundant, wealthy vibes.

Money appeared in my bank account through 2 income streams with minimal work. I got an idea to promote my blogging course frequently; I sold more courses. I linked to my eBooks frequently to boost eBook income. Toss in acting on an idea to SEO optimize posts and I made even more money blogging through passive, targeted Google traffic.

Money flowed to me because I visualized myself with more money, I chose to feel rich, I emitted a calm, confident vibe, and I felt detached and knowing riches are mine.

As within, so without.

Go From Lack to Lots

The person asking the Quora question allowed fear to dominate their mind, focusing on lack of opportunities. Such folks are broke or go broke fast because where your attention and energy goes, grows.

Focus on lots. Concentrate on the idea of abundant. Feel rich by visualizing yourself with riches. Count all of your blogging wins. Keep things positive.

Life just follows your mindset. Experiences follow where you choose to put your attention and energy.

Few bloggers make money because few bloggers choose to focus their mind on abundance, wealth, riches, success and positive ideas.

Choose to make money blogging now. Visualize yourself being wealthy. Feel opulence. Step into the spirit of opulence.

Pull out your credit card to invest in my blogging course. Investing money makes you more money. Money circulates; release it to see it return to you multiplied.

Rich people feel and act this way. Emulate bloggers who make money.

Think, feel and act rich to earn riches.

Make money blogging.

Step away from the herds of bloggers who focus on lack.

Think abundance.

Prosper.

  •  
  •  
  •  
  •  
  • 1
Continue Reading

Blogging

How Can You Start Blogging for Free?

Published

on

Impossible.

Blogging requires:

  • financial investment; domain and hosting at a minimum
  • time investment
  • energy investment

Blogging is a skill. You invest money to begin developing the skill effectively. Add time and energy through your blogging work and you lay the foundation for a successful blogging career.

You cannot start blogging for free because without financial investment you are not really blogging.

Imagine starting a blog on a free platform.

How can you ever impress people if you fear investing $7 a month on hosting and $14 on a domain?

People see the free platform, believe you to be an amateur, you lose your credibility as potential readers do not trust you, and folks exit your blog.

Investing Money to Make Money

Observe my blog:

Blogging From Paradise

I invested thousands of dollars in my blog over the years and made a lot more money than thousands of dollars.

I bought my domain and hosting 10 years ago as an investment in freedom and greater profits.

Fast forward a decade; I have circled the globe for 8 years, living in places like Fiji, Bali and Costa Rica. The thousands of dollars I invested allowed me to:

  • gain reader trust
  • convey a professional brand image
  • be seen as one of the top bloggers on earth
  • increase blog traffic
  • increase eBook sales, course sales and audio book sales
  • be featured on world famous sites
  • move higher in blogging circles

Imagine if I began blogging for free. Would Fox News want to interview a blogger using a free blogging platform? No. Of course Fox News seeks out renowned leaders and every blogging leader invests money in blogging to do blogging right.

Free Platforms Look Cheap and Unprofessional

Free blogging platforms look terrible.

Can you ever gain reader trust if your blog looks terrible?

Observe the long, wordy, non-branded domain name, including the free hosting company. Imagine if cnn.com was cnn.blogspot.com? Would you trust CNN if the corporation used a free blogging platform? No.

This is from my trip to Turkey.

Imagine if espn.com was espn.typepad.com. Would you trust the content? No.

Even if you intend to never profit through your blog you better buy your domain and hosting because few if any readers trust bloggers on free platforms.

How to Begin a Blog the Right Way

Invest money in:

Invest money in your success.

Begin blogging the right way to cut years off of:

  • your learning curve
  • your success curve

Money circulates; invest money today and it flows back to you multiplied exponentially.

Losing or spending money is impossible in a Universe of abundance.

Develop this prosperity consciousness to begin blogging from an abundant, successful, positive energy.

Develop a Money Consciousness to Make Money with Your Blog

The old saying goes; it takes money to make money.

I take it one step further; it takes a money consciousness to make money.

A high number of bloggers invest money in their blog but struggle to make money. Said bloggers believe they spent or lost money on their blog, which is not true.

Develop a money consciousness.  It takes a money consciousness to make money with your blog, meaning you need believe money circulates, as you release money and it returns to you multiplied in awesome fashion.

I discovered 2 unknown, unexpected income streams recently, both online. Why? I circulate money. I see any investment in my blog, in bills or in anything, flowing back to me multiplied.

Develop this positive, abundant mindset.

Invest money in your blog from day 1.

Begin blogging the right way.

  •  
  •  
  •  
  •  
  • 1
Continue Reading

Blogging

How to Build Brand Authenticity Using Customer Generated Content

mm

Published

on

Creating quality content is the best thing someone can ever do for their company. When done right, it generates a lot of traffic towards the website thus giving a high likelihood of converting the followers into leads. Unfortunately, quality content is expensive and can use up a lot of money, time, and very exhaustive.

Fortunately for us, there is another way to get quality content without having to go through all this hustle. When you make use of this strategy, it will turn out to be more powerful and accurate than other cumbersome methods. This solution is known as User Generated Content (UGC) since it is one of the simplest way to get results without getting tired.

What is the significance of UGC?

The moment you make use of content generated by customers, you automatically create trust with other customers. This is because more than 80% of consumers find content generated by their fellow customers to be convincing and true than what the brands can write about themselves. The assumption is that no one will ever write negatives about themselves unless third parties take over.

UGC is the most authentic type of content as 98% of it is true since customers have no interests in the customers creating profits. If something is bad, they will write it as it is. The reverse is also true. It is therefore recommendable to spend more time curating on the content written by consumers rather than the company itself. You can also use a tool like keyword.com to better create content for your audience and to also rank higher in Google for multiple keywords and search phrases.

The other advantage of UGC is the ability to track all the conversations and mentions. This mostly helps by finding out what the customers think about your services and products. In case of any problem, you can address the same issue. You are allowed to comment on the same wall towards their plights.

The other advantage is to help a company in saving time meant to write content. This time can be allocated to other issues that help in accumulating profits for the business.

Ways to Build an Effective UCG Marketing Strategy

1 – Choose your platform wisely

You do not just create a CGC in any area. The first thing is to ensure that you have a good number of active followers in online platforms. In addition to this, remember that each platform works differently; Facebook users are known for sharing content whereas Instagram is more of visuals. When you ask people for content, remember to be specific with what you want since a lot of us are ready to talk about anything we wish.

2 – Collect independent customer reviews

Customers’ reviews are very vital to any business as they act as personal recommendations to other people who are yet to try your brand. In fact, a lot of people prefer to read a number of reviews before making a conclusion on whether to buy or not. If someone comes across two or more negative comments, a good number will pull away from your page. Remember that savvy customers will always spot fake reviews hence the more reason to stick to authentic customers. The only way to win their hearts is by offering what you promised in the first place.

3 – Offer rewards

There is nothing as encouraging as being rewarded for doing something. Offering rewards attracts a lot of people towards your page as everyone is eager to get something. Don’t try too hard by getting expensive gifts. You can promise that a winner will have their tweets retweeted or you feature their article or business on your page. Not only will they feel happy that they are part of your success but will also attract new users to subscribe.

Neil Patel is often preaching about the process of offering rewards and getting users to submit an email address on your site — which you can then follow up with afterwards. You can read more on Neil and his most recent resources in this article from webdesignteam.com.

4 – Support a charity event

You need to remind your customers that your brand is not after making profits but rather in helping the community in different events such as acts of charity. Let people know that you have a greater vision for them too.

Online platforms can either break or boost your business. This is because a lot of people have turned to recommendation on social media by strangers or friends. If you want better reviews, ensure that your products are quality and services are up to standard.

User Generation Content is the Way to Go!

With more than a billion active websites and blogs on the internet today, content overload is happening daily. The same is true for brands and bloggers that are struggling to create original content on their own.

The better option is to build a platform or content creation and marketing plan that relies on content being created from other users. After all, how much content has Facebook or Instagram ever made… and look at how huge and massive their brands are!

  •  
  •  
  •  
  •  
  •  
Continue Reading










Trending