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12 Tips to Reach Millennials on Social Media in 2018

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Two of the most talked about things on the internet these days are social media and millennials. Consumers expect you to reach them on the platforms they use every day, and this is especially true for the millennial demographic. Many brands want to know how to leverage social media platforms to reach this audience.

But with so much misinformation out there about what millennials want, it can be tough to decide what to try as you take a hard look at your marketing plan. One of the most obvious things we can confirm is that visual content is now more effective than ever before, as mobile usage continues to rise. This is also why we are seeing more millennials leave social platforms like Facebook, while focusing more on Instagram.

We asked members of Young Entrepreneur Council to share their top tips for reaching the millennial demographic on social media. Here’s what they had to say:

1. Keep It Real

Millennials don’t like companies telling them what to do or feeling like they are getting the hard sell. Instead of offering ads and promotions, reach these consumers by portraying genuine, appealing ways of life. Also, they care about what their friends and others in the digital space are saying about a product. When you want to market to them, you need to speak their language. If your business can partner with a digital influencer, you are more likely to build their trust and earn their business.

BlairThomas, eMerchantBroker

2. Stop Trying So Hard

The most important lesson I’ve learned about engaging millennials, by hiring them, working alongside them and listening to them, is that they can smell a rat right away. They value your warts more than your shiny new widget because those are authentic. Whatever you want them to see, buy or try is last on their list. They want to know that you’re not fake, you’re consistent and you’re not all about greed.

– Robert J Choi, RJC & Company Transformation Engineers

3. Know Your Audience

It’s not enough to know that millennials like Snapchat and Instagram. “Millennial” is a broad category covering millions of people with different opinions, preferences and behavioral patterns. Rather than making sweeping assumptions, do your homework. Invest in a solid market and persona analysis to discover where your customers spend their online time, and target those channels.

Vik Patel, Future Hosting

4. Advertise on New Platforms

The matchmaking industry is alive and kicking! As more businesses start using social media, marketers will need to be savvier with their outreach techniques. Finding new platforms that the competition isn’t using is a smart way to get millennial attention.

Codie Sanchez, Www.CodieSanchez.com

5. Use Video

The best way to catch a millennial or anyone’s attention on social media is to incorporate video. Be sure that the video is captioned. Viewers are more likely to read content in a captioned video as opposed to plain text without visual content.

Chris Quiocho, Offland Media

6. Share Daily Tips and Affirmations

Send tidbits of helpful information, almost like a daily affirmation that is positive and speaks to the audience’s desires and perspectives. Include an influencer or an example of a social cause in these tidbits.

Peter Daisyme, Calendar

7. Use Messaging Apps

Nobody wants to call your customer service number. Nobody wants to send an email. Brands that are ready to communicate via direct messages will win. Most simple Q&As can be automated through chatbots. With that said, make sure you do have a call center plugged in to provide a great experience when there’s added complexity.

Dan Golden, BFO (Be Found Online)

8. Market to the iGeneration

Leveraging social media to effectively communicate with millennials requires two things: listening and engaging. Marketing platforms will continue to change. Facilitating personalized, two-way communication is key. It’s important to actively listen to what your audience is saying and tailor your responses as needed, especially if your goal is to engage a younger, digitally savvy audience.

Stephen Ufford, Trulioo

9. Talk to Millennials

If you want to understand how to reach millennials on social media, talk to them. I asked my interns last summer about their social media habits and what platforms their friends use most actively, and I was surprised to learn just how popular Instagram was relative to every other channel. However, that could change tomorrow. So whenever you want to know what is in and what is out, ask.

Adam Mendler, Beverly Hills Chairs

10. Be Yourself Across the Board

Millennials want authenticity, so be yourself on several social media platforms. If you try to be something you are not, they won’t buy it and will dismiss you faster than you can correct your misjudgment.

Ben Landis, Fanbase

11. Get Attention With Influencer Marketing

I think influencer marketing is the best source to reach the younger demographic. Influencer marketing gets the attention of most people. Find leaders with a huge following and have them post about your company. It works wonders and gets huge reach.

Tommy Mello, A1 Garage Door Repair

12. Hire Millennials

Who knows millennials better than millennials? The social media industry is filled with skilled and knowledgeable millennials, so why not hire some to join your team? They understand the demographic better than anyone and they know how to communicate effectively with them.

Jared Brown, Hubstaff Talent

How to Grow Your Following and Reach on Social Media

Everyone is on social media, yet only a small portion of individuals and brands have the following and influence that we all try to achieve. What is the difference between those who have a massive following, and those who just have social accounts that sit there dormant? The difference is often the content that is being created and how social users are engaging with their audience. Just take a look at any of these top Instagram influencers and see why and how visual content is quickly becoming king. The same working methods for these individuals and celebrities work for brands and businesses as well.

If you want to see what’s working best for your competition, be sure to visit their social profiles and see how they are engaging with their audiences. Once you find a formula that is working, be sure to implement the same practices into your own social media efforts.

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Zac Johnson is a online marketer with 15 years of experience and also a blogger at ZacJohnson.com, as well as the founder of BloggingTips.com. You can also follow me on Twitter and Facebook

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15 Unconventional Social Media Tactics That Encourage Engagement

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Just about every brand is on social media nowadays, but not all of them know how to use it effectively. It’s not enough to have a profile on multiple platforms and post content regularly. You need to provide the right kinds of content and posts that will make your followers want to react, share and comment.

To find out what works, we asked a panel of Young Entrepreneur Council members for their favorite lesser-known strategy for boosting a brand’s social media engagement. Here’s what they had to say.

1. Hold Contests and Giveaways

A great way to drive engagement and social growth is via contests and giveaways. “Tag and win” contests are a great way to drive action and at a relatively low cost. We use these to gain new followers and build brand awareness. It is a good idea to make it as easy as possible to enter and share with friends, as this will drive the viral nature of the post and go much further.

Baruch Labunski, Rank Secure

2. Promote User-Generated Content

User-generated content is a great way to encourage social media engagement. If you come off as being too promotional or professional, you give off the impression that you’re only there to do business. Encouraging customers to develop their own content allows businesses to show off their products from a more personalized point of view will increase engagement by highlighting your customers first.

Reuben Yonatan, GetVoIP

3. Create and Share Useful Infographics

A great way to drive up engagement for image-based social networks, especially if your business is based on written content like mine, is to post infographics. If they contain interesting information presented in an aesthetically pleasing manner, readers will be inclined to reblog or retweet your posts. Small businesses can easily find freelance designers to help make them on sites like Fiverr.

Bryce Welker, Accounting Institute for Success

4. Offer Exclusive Group Access

To entice our audience to engage with our Facebook Messenger bot, we entice them to join by giving them exclusive access to a free Facebook group that only our Messenger subscribers will have access. It includes exclusive training and Facebook live speed coaching that can’t be found anywhere else. By creating a unique “club,” it keeps the right people in our group and increases engagement.

Bryan Kesler, CPA Exam Guide

5. Jack the News

Newsjacking is not “stealing the news.” Instead, it’s a valuable way for you to use a breaking story to shine a light on something you are doing at your business. While people are searching for the topic, new viewers will stumble upon what you are saying about the topic. It is a simple, cost-effective way for small business to generate tons of media coverage and social media engagement. – Blair Thomas, eMerchantBroker

6. Have a Virtual Party

Who said parties can only be offline? You can take your party online as well. We like to invite our customers, prospects and partners to join us for a virtual party. This is the easiest way to get discovered because when people share their voice, their audience sees what they are sharing as well.

Sweta Patel, Silicon Valley Startup Marketing

7. Add Facebook Messenger to Your Website Homepage

It’s really easy (and free) to install the Facebook Messenger widget on your company’s homepage. As live chat becomes the No. 1 communication preference for online customers, bringing Facebook’s chat capabilities directly to your site encourages more interaction with customers. Plus, it’s a clever way to draw them into your social ecosystem.

Eng Tan, Simplr

8. Thank Your Customers Using Video

We love to use video on social media to thank our customers. A short, 15-second post identifying a great customer by name can create an amazing ripple effect. That person will likely share it on social, which will then create positive brand awareness. A small business can do this with an iPhone — just dedicate five to 10 minutes a day to these posts and watch the shares stream in.

Yaniv Masjedi, Nextiva

9. Say Hello to Your Neighbors

As a physical location business, I love using Instagram’s geo-location feature. We can say hello to all the neighbors, to potential clients and to anyone who’s tagged themselves in or near our location. For example, I can see who’s nearby our massage studio based on who’s tagged themselves at the local gym, yoga studio or juice bar, and then “Like” and comment on their posts so they know we exist. – Rachel Beider, Massage Outpost

10. Focus on Image-Based Content

Several of my clients who are startup founders post images that are not necessarily about the product or service they sell but it talks about the industry they serve. For example, a pregnancy care app used to post images about newly born babies, which made them very popular. A picture is better than a thousand words — people always respond to something that is visually appealing.

Piyush Jain, SIMpalm

11. Join a Relevant Group

Creating and joining engagement pods or groups with a similar niche is one of the underutilized methods to gain more engagement within your social media platforms. It’s essentially creating a community of loyal supporters to follow, like and comment on every content that you post. This will work for both personal and business brands.

Fritz Colcol, Simply Thalia

12. Integrate Offline Promotions

If you have a store or retail related market, you can introduce items and posters within your store that will encourage people to engage with you via social media. It’s important to have a strategy in mind when you’re using social. How much promotion will you do? Discount offers? Value-driven content? Contests? Let people know you intend to provide this via social with in-person marketing items. Nicole Munoz, Nicole Munoz Consulting

13. Reach Out to Them First

I go through my followers’ followers and reach out to them on their pages. This means asking questions, commenting and retweeting their posts. I find that they then take the time to see who I am and discover what I do. This has significantly raised our followers in an organic way.

John Rampton, Calendar

14 Take Advantage of Polls

Using polls in your Instagram stories is a great way to simultaneously encourage engagement and tap into valuable customer feedback. Pose questions in a fun and light-hearted way. This is a great way to take the temperature of your community. Are they willing to take two seconds to engage with you? If not, it may be time to re-think your overall approach to social media.

Leila Lewis, Be Inspired PR

15. Share On-Brand Memes

Especially to the younger generations, memes are unique to our times and there is nothing like it in terms of engagement. Business owners sometimes have problems to not only understand memes but also to use them in successful campaigns. You need to have someone in the team that keeps up with pop culture and creates memes according to your brand, but you won’t regret it.

Brian Condenanza, Fluo Shoes

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How to Make Them ‘Appy: 4 Top App Trends Rocking the Mobile World

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As the App Store reported having more than 2 million applications available on it in 2018, it’s clear that the app market is a little saturated. However, through a sort of natural selection, app trends keep changing to ensure that users get the most out of their mobile and smart devices.

If you follow what’s happening in apps, you’ll stay ahead of your competitors and build apps that people use.

Here are four trends that are changing the way people use apps this year.

1. Apps For Wearables

Despite a few hiccups with products like the Google Glass, wearable devices are alive and well. The number of people walking around with FitBits and smartwatches is only going to grow in the next few years. Along with these smart devices are the requisite apps to make them more useful.

Smart wearables are a great way to stay healthy for some people. A watch that also watches your heart rate, checks your daily step count, and alerts you of appointments is a great way to stay in check. When you can receive alerts to take medications or to get to the doctor, it creates a personal connection with the device.

Increasingly, companies are integrating productivity applications for wearable devices. While tablets and smartphones started out as devices to perform some leisure activities on, they now have tools to keep you working. This is a welcome change for some while others call it a shame for the way it keeps us tethered.

More products will come with sensors attached to them that are then synchronized with apps. There are lots of connected devices sure to bed developed in the coming years that we can’t even predict yet and each one of them needs an app.

2. IoT and Smart Home Devices

Most estimates suggest that in only a few years, the number of smart devices like the Amazon Echo and Google Home are going to outnumber people. With these devices connected and listening to our every move and command, they’ll become more integrated with our daily lives. Smart home devices give us a way to be more productive and integrate the technology we’re already using with our home life.

As these items become more useful and more prevalent, they’re becoming more integrated with one another. You can now control smart home devices remotely via apps. You can start heating up your home as soon as you leave the office or unlock your door for visiting guests while you’re out running errands. Many of these smart home applications can be accessed through mobile apps as well.

These devices are collecting more and more data as time goes on. When integrated with weather applications, your heater can warn you that you won’t need it because a warm front is moving in. If there’s a blizzard coming, your fridge application can tell you that you should pick up some milk before you get home since you’re almost out.

There are so many ways that WiFi enabled devices at home can connect with you while you’re away. You can turn off lights that you forgot to hit on your way out or even know whether you left the oven on by checking the app.

3. More Mobile Purchasing

As mobile internet use has passed browsing on desktops and laptops, the number of people shopping has also moved mobile. More devices are now integrating payment methods like Apple Pay and Google Wallet into their interfaces, making mobile devices more accessible. It also means that developers need to get to work on new ways to process transactions.

Making purchases is becoming easier to do without cash. To process payment of any type from any customer that comes your way, you need to have the tools at your disposal. Not having the ability to process a payment sends your customers to your competitors.

Wearable devices are going to get into the purchasing game as well. When they can process payments, you’ll see very people leaving the house with their wallet.

Combine all this with data collection and predictive analytics and you’ll find new ways to engage customer loyalty. If you sell products in a brick and mortar space, your customers can get notified of special promotions as they walk by a business. Get them to buy from a certain retailer by tracking their data and you’ll build customer loyalty through habitual purchasing.

4. All New User Experiences

As devices find new ways to collect and display data, mobile user interfaces are going to change. With smaller spaces come more interesting challenges. The most successful mobile companies are finding new ways to push intuitive design out to their clients.

Interactive interfaces require designers to create apps that allow you to do things you could never do on mobile devices before. With user attention split and constant interruptions, apps need to accommodate these challenges.

App development needs to use content layers and circular design patterns that help people manage their content. With the increased use of augmented technology, there will be new ways for people to explore the space they’re in. If you’re the first company of your type to take up space there, you can lead the way in your industry.

The standards for user interface keep changing, meaning that your designers need to be at the top of their game. As these standards change, so do customer expectations.

App Trends Are Going To Keep Shifting

If you think you’ll ever finish chasing app trends, you’re never going to be happy with this moving target. Once you realize that chasing trends is the way of the world in the app game, you’ll be much happier about the results.

If you want to increase your productivity, check out our latest guide for building projects with better tools.

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A Blogger’s Guide to Using Instagram Influencers

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instagram feed

To become a successful blogger, you need to find different ways to grow your blog’s following. And there’s no better way of doing this than to promote your blog.

From content marketing to SEO, you can increase your reach and authority. You just have to choose the most suitable tactics for your brand.

One of the most effective ways to draw traffic to your blog is influencer marketing.

According to this St. Josephs Communications infographic, 67% of marketers believe that influencer marketing helps them reach out to a more targeted audience. In the same infographic, it also states that influencer marketing has the potential to generate 11x higher ROI than traditional forms of advertising like print and TV ads.

When it comes to social media platforms, Instagram proves to be one of the most potent for influencer marketing.

In fact, the platform is expected to host 32.3 million sponsored posts by 2019. And that only includes posts that have the hashtags #sponsored, #ad, #sp or #spon.

Given these figures, it would be foolish of you to not get help from Instagram influencers!

Therefore, below are five tips that you must follow to extend your blog’s reach, no matter what your niche is.

1. Don’t skimp on the research

One of the most important steps to running any type of marketing campaign is to do your research.

Explore your influencer options and reach out to those who are a good fit for your brand by looking at their core values, aesthetic style, and personality/tone.

Check out their profile and see

Look at the type of collaborations they have worked on in the past and see what kind of publicity it these sponsored posts have generated.

Some influencers buy automatic Instagram likes organically to boost engagement. Objectively speaking, there’s nothing with this approach as long as the influencer delivers the results.

You might also want to consider how often they post sponsored content. You wouldn’t want to work with an influencer who is all over the place.

2. Make first impressions count

Once you’ve narrowed down your influencer options, your next step is to make the initial contact.

Write a short pitch that clearly communicates what your brand stands for and how you’re interested to work with them.

You can introduce your brand via DM. But if you want to stand out, send them an email instead. This way, your proposal won’t get lost in the sheer number of DMs the influencer receives every day.

3. Compensate your influencers fairly

Even if your product or service has amazing benefits, that doesn’t mean that influencers will be clamoring to promote it for free.

Building up a following on social media takes effort on a consistent basis. Therefore, you need to make sure that you compensate your influencers fairly.

Also, creating a social media content strategy takes days – if not weeks. So you should be willing to pay your influencers what is due to them. You can even offer your influencers a commission for every sale they send your way.

Of course, you need to approach compensation with 20/20 hindsight.

Don’t promise an amount that you’re not confident with. At the same time, don’t expect the influencers to deliver beyond their capabilities.

You must make informed decisions to ensure that you’re getting your money’s worth.

4. Let go of some creative control

blogging influencer

You may have brilliant ideas for your brand content. But at some point, you need to let go of some creative control.

Keep in mind that influencers are masters in their niche, so they have the know-how to promote your brand to their audience. This reason is why you hired them in the first place.

If you’re going to micromanage how influencers present your brand on Instagram, then you shouldn’t have hired them in the first place!

The idea of influencer marketing is for them to do the dirty job for you. Interfering with their process won’t bode well for your business.

Therefore, it is very crucial to research on the influencer – the type of posts they publish, what other brands say about them, how professional they are – before hiring the,.

Of course, you have the freedom to share your style pegs or visual references. At the end of the day, however, you need to let your influencers do what they do best. And that is to use their creativity to promote your product and services without resorting to outright selling it.

5. Don’t forget the stories

Instagram stories are a great way to interact with followers. It helps tell a much complete brand story and can also show the product or service in action.

Most influencers know this and will be more than happy to give you a mention in their stories if you ask nicely.

To help you find the best Instagram influencers to hire, make sure that they do the following on their Stories:

  • Knows how to use stickers effectively – Stickers on social media aren’t simply just for making the posts cuter. A great influencer employs stickers to elicit a response or reaction from his or her followers.
  • Uses videos – Unlike images, videos allow influencers to create more layered storytelling for their audience. The best influencers use videos to leave their followers wanting more or connect with them on a more personal level.
  • Tracks and measures results – Some Instagram Stories are a hit or miss. Thanks to Insights, influencers can determine which Stories worked so they can engage more with their followers. If the influencer know his or her way around Insights, then you now have someone who will promote your brand!

Conclusion

Tapping into Instagram influencers teaches us a great lesson about growing an online brand.

Sure, it’s fun to generate more traffic and qualified leads to your blog with influencers promoting your content.

However, the most important thing about influencer marketing is that it’s all about building relationships.

Let’s face it: all successful brands and businesses are founded on relationships.

You are not only developing a connection with your audience through Instagram influencers. You are also fostering partnerships with high-level influencers in your field.

Without these connections, you won’t enjoy the level of success necessary to grow your blog. Therefore, you need to learn how to nurture your relationships from all levels to sustain your brand.

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