While more businesses and services are flocking to the internet for more reach and lower operating costs, there will always to be a need for local trade jobs. When referring to trade businesses, we are talking about electricians, plumbers, contractors, construction, and anything else that might be hands on.
The internet is great for many different things, but there is always going to be a need for these hands-on jobs. Even with most of these jobs being physical work and going into a home to get the task completed, there are still many ways to take advantage of the internet and what blogging has to offer.
That is exactly what we are going to be looking at today. No matter what type of local or trade business you currently have, be sure to implement the following methods, tools, and services today.
Blog Content, SEO, and Online Quotes
The most obvious benefits of blogging are quite clear. These are usually the aspects of creating content, ranking in Google, and also getting free exposure and advertising online. When looking at blogging from a trade business perspective, we can highlight the following:
- Using your blog as a resource tool to rank in Google for customer problems
- Ranking in the search results for your personal or business name
- Making it easy for customers to find your business online
- Ability to get free quotes and estimates for jobs
- Getting listed in local online directories
- Building a solid reputation and expertise
- Showcasing previous jobs and customer testimonials
In addition to using content creation and SEO to rank your site and services higher on Google, it’s also a great way to engage with your audience and potential customers. A perfect example of this would be if you were to create online surveys, detailed estimate submission forms or even providing customer reviews of various data points and services provided by your company. This can easily be done through the use of WordPress plugins or quick contact form PHP scripts. While many trade businesses will have free estimate forms, not many will go into detail on the needs of their customers and offer than more than just a traditional, name/address/phone quote form.
All of these benefits and features are ideal for a trade business, and if they weren’t to have an online presence, it’s like they might be passed over as well. Today, people want to connect with businesses online — whether that be through email, websites, online forms or social media.
Using Online Time/Invoicing Software
In addition to creating an online presence for your business, it’s also important to take advantage of online tools and resources to help you get more done. For example, if you have a website with a form to request free online quotes or estimates, you could easily start advertising to local residents through the use of geographic targeting on Google Adwords or Facebook Ads. Since you would be targeting to a local audience and only paying on a per click basis, this could definitely prove useful.
However, for all of this to work, you would need to actively track your ad spend versus incoming jobs and revenue. Again, this is where some online tools and resources can help.
- Invoicing – To properly track incoming and outgoing payments, you will need to have quality invoicing software. Some business owners or contractors like to use software, while others will prefer web-based solutions or even mobile applications. Either way, if you take enough time to search around, you will find a good app for tradies.
- Time Management – Just like you need to know how much money is coming and out for your trade business, it’s important to know where your time is best being spent and how to accordingly bill for it as well. This article has a great selection of time management tools that can help with this task.
- Facebook Ad Spend – With all of this time and money going in and out of a business, it’s also important to track your lead generation and online spending as well. Having previously used Facebook Ads as an example, there are several great tools and resources for tracking this as well. Neil Patel highlights some of the best Facebook advertising tools on his site.
No matter what type of local trade business you might have, it can definitely benefit from each of the invoicing, time management, and online advertising tools and references mentioned above. Now it’s time to discuss the many opportunities that lie within branding yourself as an expert while showcasing your talents and customer ratings in the process.
Show Off Testimonials & Expertise
When looking for a business professional or trade expert, most people will head to Google and type in something like “job task + zip code/city“. This will often bring up a wide range of results, usually from Google Local and sites like Yelp or Angie’s List. These sites are all great, but they also list most local businesses in the same way. The only real difference between them is that some have reviews and ratings, and others won’t. In addition to having all of these local directories and listings online, there are plenty of benefits associated with having a blog of your own and better protecting your reputation online.
Again, this is where a business blog or website can really come in handy. Since most of these review sites will allow businesses to link to their main site, it’s a great opportunity to show off your expertise, customer tutorials, pictures of previous work, and how to best get in touch with your business.
Here are some tips to help you get started.
- Create social profiles on all platforms, and link them back to your site
- Showcase customer testimonials and use photos of real people
- Make it easy for individuals to contact your business through phone and email
- If possible, link back to your main website through local listing and rating sites
Trade business owners or individual contractors are always in a war to win more business. With the internet now in play more than ever before, we will continue to see a larger divide between those who are taking advantage of the tools and resources it has to offer, and those who stick with traditional print and TV advertising.
Having read through all of our recommendations and tips, what side of the business do you want to be on?
How to View the Relationship Between Your Blog and Social Media
Alonzo Pichardo says it best.
“Buy your own domain and hosting and make that your own main hub. Social media is a branch of the marketing tree. That’s all.”
He shared my video on Instagram. Video registered 3,926 views. Here it is:
I filmed the video because I spent 20 minutes clicking profile links of folks who Liked my updates. I found a few self-hosted WordPress blogs, read and commented on these blogs. Relationships established. But most Instagram users:
- had no blog to speak of
- linked to YouTube
- linked to Facebook
For the heck of it, I spent a good 3 minutes looking for one user’s blog. I found an obituary (he was young and alive but shared a common name) and a collection of spammy “look up his information sites.” He claimed to be a blogger via his Instagram bio but he is no more a blogger than I am a werewolf.
Think about Alonzo’s advice; the blog is your main hub, or root, or base of your tree, and social media acts like branches. Offshoots, nothing more.
Instagram owns Instagram. Instagram:
- can kick that kid off of Instagram for 1 of a billion reasons, in a heartbeat
- WILL change their algorithm, soon enough, forcing the kid to change his strategy, uprooting his online world
- forces the kid to make his brand, Instagram’s brand
Not investing is a domain and hosting is about the biggest mistake you can make online because not owning your site hands your power, your decision making, your branding potential and your monetizing potential to someone else.
Social media is a branch. Spend most of your time daily working on your blog and networking with other bloggers who own their self-hosted, WordPress blogs. Unless they change their values or quit blogging, this is the most sound, intelligent approach to blogging.
Use social media for a little bit daily to:
- tag bloggers you mention on your blog
- help bloggers in groups related to your niche
- share your blog posts
- share other blogger’s blog posts
You are a blogger. Not an Instagrammer. You are a blogger. Not a Facebook-er. Spend most of your day on blogs. Not social media.
Marios Tofarides runs an authority blog on eBooks. Not in a billion years could he make his social media profiles look anything like his branded, self-hosted blog. Paula at Contented Traveler runs a first class travel blog. She could never re-create her blog’s branding, style and voice on social media. Sarah Arrow built a well known brand and thriving business by making her blog stand out, through creating, through connecting and through smart blog branding. Impossible to do this, through social media alone.
Pay Up to Play Up
I can mention your blog on Blogging From Paradise, a DA 47 blog read by many influencers.
I can mention your blog on Blogging Tips, a DA 48 blog read by many blogging influencers.
But I never link to free platform blogs because no influencer or experienced reader trusts information on free platforms. If you cannot invest $3 a month, you carry too much of a fear-lack-poverty conscious energy, that seasoned readers and top bloggers know to avoid.
I never link to a social media profile because….social media is not a blog!
Pay up to play up.
Invest in a domain and hosting. Move up in blogging circles. See social media as branches, using Facebook, Twitter and Instagram as secondary or even tertiary means for helping people. Spend most of your time on your self-hosted, WordPress blog and networking on other self-hosted, WordPress blogs.
1 Failure Conscious Tendency That Makes Blogging Tougher
Some bloggers cannot accept a good thing when they get it.
I have linked to tens of thousands of bloggers over my decade online. I love my friends. I take care of my friends.
99.999999% of bloggers are beyond grateful to get a backlink from an established, pro blogger like myself for many reasons:
- Blogging From Paradise has a DA of 47; that’s some backlink juice!
- Blogging Tips has an even higher DA; 48 I believe, meaning more backlink juice
- you bond more deeply with me, and forming a deeper friendship allows me to open doors for you, via guest posts, more backlink mentions, interviews, prospering partnerships
- greater blog traffic through exposure
- greater blog profits through exposure
- greater brand awareness through exposure, and also, your blog and brand aligns with Virgin, Forbes and Fox News, sites I have appeared on, creating greater trust
I could go on for 45 minutes. The list of benefits are endless. There are absolutely no downsides to being mentioned by me, on my blog or via guest post. Yet, some folks, because of their own fears, cannot accept these gifts freely and gratefully. Hey guys; I luv ya’s. This is not a rant, but a lesson in seeing good (versus fear/downside), expressing genuine gratitude and learning how to move up in blogging circles, by being fully grateful to receive the above gifts and by purging any fears or lack of gratitude you feel, when a world renowned blogger links to you.
Virtually all bloggers are grateful for receiving the above list of benefits. Donna Merrill is a blogging high roller and she responds to virtually all my tags and mentions. I would never expect her to do so because we are great friends, and she is so busy, but that is heart-filled blogging.
But a few bloggers clinging to deep fears have responded to my generous backlinks a few different ways:
- some fear the linking structure is not neat and orderly
- some fear they are not getting enough link juice via Google, and ask me to log into search console and make changes or whatever
- some fear they are not getting enough links to a specific site or permalink, and ask me to edit the post, to change the link
All above motivators are fear, and fear is not real, so if you honor these fears and react-respond in the above fashion, you judge things or make a request from an illusory, untrue, false, totally not real energy of loss, lack, limitation.
That fear has 100% to do with you, and nothing to do with me. I will keep being generous with my blogging buddies, but I seek out loving buddies, not those weighed down a bit too heavy by fear, so fear-bloggers gotta go, along with their links, going forward. Nothing personal, as I love and respect these folks. Just an energy thing.
We See the World as We See Ourselves
You see the world, you see other bloggers and you see their linking strategies as you see yourself.
If someone fears they won’t get enough traffic or clicks or Google juice through my linking strategy, that has nothing to do with the guy featured on billionaires’s blogs, and living his dream, circling the globe. That has to do 100% with you, your fear of loss, your fear of not enough, your trust issues, and other deep, fear based energies, begging to be unearthed and felt.
I am the mirror. You are the source. You are cause, and effect.
Picture break! Me during my trip to Fiji with my friend Olivia.
My dear friend Alonzo Pichardo sent me a Message months ago. He was deeply grateful I had linked to him 50 plus times on Blogging Tips alone. He is grateful! Does it surprise you that the guy runs a highly prospering business and leads a huge, loyal following?
David Boozer routinely sends me Messages sharing how grateful he is for my eBooks, courses, content and mentions, writing from the heart. More gratitude! Does it surprise you that one of his YouTube channels has registered millions of plays, alone?
Alonzo and David do not ask me to change links or put stuff into Google console or to change my linking style; they know a gift when they see it.
Vishwajeet Kumar feels incredibly grateful for each backlink I give to his helpful blogging resource, and expresses his gratitude on social media.
This is how you move higher in blogging circles, to see more success, versus moving lower, through fear-based lack of gratitude, and, losing link mentions.
Guys; see the blessing in a coveted backlink. Be grateful. See the good. Move up in the blog-0-sphere. Experience increased blogging success.
Connect to Get Connected
Do you want to know how I became a connected travel blogger?
I patiently read posts from a brilliant group run by Mapping Megan, published genuine comments and promoted my fellow bloggers.
That is it. I put in serious work. I also published helpful content on my blog, too.
Bloggers mistakenly believe in “getting connected”. Like being connected is a passive act, that just happens. By luck, or by lame pitches.
Do you want to get connected enough where you get featured on world famous blogs? Invest in my Teachable course. I teach you how to do it without pitching anybody.
I created the course after bloggers emailed me asking if I can feature them on Forbes, or asking how much it costs to get a link on Forbes. All these bloggers made the critical error of believing asking someone for a favor or feature – quite a passive, lazy, mindless act – is how you “get connected.” If this were true, 30,000,000 bloggers would be featured on Forbes, Forbes’ reputation sinks into the sewer and nobody would want to get featured on Forbes anymore.
Do you see how foolish and silly strategies like asking people to get featured on world famous blogs waste your time? Like me asking the NY Knicks for a try out, after I only had skills good enough to be a junior college basketball player. Foolish.
Passive Versus Active
Getting connected is passive. Not gonna work.
You EARN connections by connecting yourself to human beings, and you connect yourself by featuring skilled bloggers on your blog, by mentioning them and sharing their content on social media and by expecting nothing in return. I mention Paula Pins the Planet because she’s a first class travel blogger. I connect myself to her. Friendship forms. I connect myself to Rhonda Albom by linking to her on my blog and by tweeting her posts. As more and more friendships form, blossom and grow, my friends:
- promote me
- endorse me
- help me
- inspire me
- buy my eBooks
- hire me
People then say, “Hey, Ryan is a connected blogger! He knows everybody.” Fools believe me being connected just….happened. Passively. Lost folks believe I am lucky to be connected. The blogging brain dead believe I began blogging from a connected, influential space, when I knew more cats than bloggers 10 years ago, a lost blogging soul who did not know what a blog, was.
I spent 10 years of my life connecting myself to bloggers by promoting them without asking for anything in return. I help skilled bloggers because skilled bloggers provide you with helpful resources. Naturally, this level of generosity and calm, cool detachment helped me pop up on the radar screen of high profile brands. Kinda happens, when an army of influential blogging buddies endorses you, promotes you and vouches for you.
Connecting yourself to successful bloggers requires:
You pay a specific tuition for being connected; helping influencers without giving thought to your own needs. Then, over months, then years, you become incredibly connected, powerful and influential, based on your generosity and willingness to shine the spotlight on other bloggers, like Moss Clement. Peep his generosity. This is how to get connected. Be a tireless supporter of other bloggers, like how David Boozer and Alonzo Pichardo do it. These guys are generous! David promoted me more than I promoted me. That’s saying something. Then, Alonzo and a bunch of folks found me through David, and these blogging pros generously promoted me. I keep promoting them too, returning the generosity these folks have shown me.
Do you want to know my secret for being hyper connected?
Take care of your friends!
Think little of your own needs. Friends will help take care of you.
Connect yourself to people. Promote them. Expect nothing. Be super connected.
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