Not getting enough traffic or shares for your awesome blog posts?
Are you even sure your posts are “awesome?”
Maybe there are technical issues you need to address so people can view your blog?
If you’re not sure what the issue is, then you need to conduct a blog audit.
By auditing your blog using different variables, you can identify the problems why your blog is performing under expectations.
In this post, you will learn how to do a blog audit correctly by identifying the factors you need to measure and the tools you must use.
The five most critical blog audit factors
Blog audit is a very important task you need to do regularly. You don’t have to audit your blog every day – once every 6-12 months should suffice. Think of a blog audit as an annual or bi-annual visit to your physician. Your doctor will check if your body is in tip-top shape and what you need to do and take to improve your performance.
The same applies to a blog audit. You analyze the best-performing pages and why that’s the case. You also check areas you need to work on so you can generate more traffic and revenue.
Below are factors you need to keep a watchful eye on when auditing your blog.
Your branding governs the blog posts you publish and the design you have on it.
Taking all branding variables into consideration, you need to ensure that everything in your blog observes your branding guidelines. The colors you use must be consistent on all pages of your blog. The same goes with the style, font (face and size), and even your logo.
A comprehensive brand audit may be too overbearing if you have a small blog. For starters, you can check your blog’s Google Analytics data for the following metrics:
- Dwell time – The average time of visitors in all your site pages. There are lots of variables that account to how long your visitors stayed on your site. From a branding perspective, your blog’s appearance and look may play a huge part into the visitor’s length of stay.
- Bounce rate – The average percent of people who visited your blog and left without visiting another page.
- Traffic sources – The sites that referred traffic to your blog. You will see here different sources such as Google search, social media (Facebook, Twitter, and others) and direct traffic (people who typed your blog’s URL on their browsers).
As mentioned, these variables are not fully indicative of your blog’s performance. It’s possible that your content played just as huge a part in the figures from these factors (more on this later). However, these provide relevant data to help you assess your blog’s brand. You may try changing colors, fonts, themes, and logo designs to see if your metrics improve. For example, your dwell may increase if you mix up your colors. Try to make gradual changes and see how it affects the overall performance of your blog.
One page every blog needs to have is the About Page. This is where you introduce what your blog is about to your audience. Some talk about who they are and the reason they blog on their About Pages. However, as one of the most visited pages of any site or blog, you need to write more than that on the page.
If your About Page isn’t drawing enough traffic and has a short dwell time, then you must add calls to action on this page to increase its engagement rate. Below are elements you can add on this page:
- a sign-up form to your email list
- links to your social media profiles they can follow
- a feed to your latest blog posts
- mission statement and blogging goals
Again, make the changes gradually and not add all elements at once. Doing so allows you to scale the changes and make informed decisions after auditing your blog again.
3. Building an email list
Getting more people to join your email list is a great way to build an engaged blog readership. Sending them periodical emails about your latest posts or just asking them questions will go a long way.
However, the real challenge is getting more email subscribers to your list. It’s not as simple as adding sign-up forms here on there on your blog. You need to place them at the right place and have them appear at the right time on your blog to build your email list quickly. You also need to offer lead magnets to give them an incentive to join your list.
You can analyze the performance of your forms using your opt-in form or email marketing platform. They will show you the conversion rate of the forms so you can make the changes and improve their performances.
4. SEO content
The content you publish determines how many visitors you will attract in a period. Publishing the right content that falls in line with your branding and niche is a step towards the right direction. The next step is developing and implementing a sustainable SEO campaign using valuable content that search spiders find irresistible.
To do this, you need to find the right keywords for your blog. Unearthing keywords with high search volume and low competition is the holy grail of SEO. Once you’ve gathered the keywords, it’s time to assign them to pages you’ve already created or create new ones. The goal is to create optimized content for your blog and get them to rank on the top page for their keyword. Doing so will help you attract more traffic to your blog.
Your Google Analytics will show your blog posts with the most traffic. If you haven’t optimized them yet for their right keywords, now’s the time to do so. To help you keep track of your optimization process, use a tool like Yoast SEO (for WordPress users) or Webtexttool so you can measure how optimized your pages are. Using the latter tool, you can also track their ranking on organic search and see whether they increase or decrease in the future.
5. Social media engagement
One way of driving more traffic and increase engagement on your blog is encourage readers to share your post. To make this happen, you must make sharing your posts easier for readers.
Installing social media buttons that appear on every post will help tremendously. Once readers click on the button, your blog will prompt them to their social media of choice with the title and the URL of the post ready for sharing. Tools like Sumo and ShareThis allows you to build and customize the buttons that will appear on each page.
You can then monitor the number of shares each post generates to see your most popular posts on social media. Using this information, you must take care of these engaging posts of yours by updating them regularly and reshaping them again to your network.
How about you: do you have other variables you measure in your blog audit? Comment below and share them to other readers!
How to View the Relationship Between Your Blog and Social Media
Alonzo Pichardo says it best.
“Buy your own domain and hosting and make that your own main hub. Social media is a branch of the marketing tree. That’s all.”
He shared my video on Instagram. Video registered 3,926 views. Here it is:
I filmed the video because I spent 20 minutes clicking profile links of folks who Liked my updates. I found a few self-hosted WordPress blogs, read and commented on these blogs. Relationships established. But most Instagram users:
- had no blog to speak of
- linked to YouTube
- linked to Facebook
For the heck of it, I spent a good 3 minutes looking for one user’s blog. I found an obituary (he was young and alive but shared a common name) and a collection of spammy “look up his information sites.” He claimed to be a blogger via his Instagram bio but he is no more a blogger than I am a werewolf.
Think about Alonzo’s advice; the blog is your main hub, or root, or base of your tree, and social media acts like branches. Offshoots, nothing more.
Instagram owns Instagram. Instagram:
- can kick that kid off of Instagram for 1 of a billion reasons, in a heartbeat
- WILL change their algorithm, soon enough, forcing the kid to change his strategy, uprooting his online world
- forces the kid to make his brand, Instagram’s brand
Not investing is a domain and hosting is about the biggest mistake you can make online because not owning your site hands your power, your decision making, your branding potential and your monetizing potential to someone else.
Social media is a branch. Spend most of your time daily working on your blog and networking with other bloggers who own their self-hosted, WordPress blogs. Unless they change their values or quit blogging, this is the most sound, intelligent approach to blogging.
Use social media for a little bit daily to:
- tag bloggers you mention on your blog
- help bloggers in groups related to your niche
- share your blog posts
- share other blogger’s blog posts
You are a blogger. Not an Instagrammer. You are a blogger. Not a Facebook-er. Spend most of your day on blogs. Not social media.
Marios Tofarides runs an authority blog on eBooks. Not in a billion years could he make his social media profiles look anything like his branded, self-hosted blog. Paula at Contented Traveler runs a first class travel blog. She could never re-create her blog’s branding, style and voice on social media. Sarah Arrow built a well known brand and thriving business by making her blog stand out, through creating, through connecting and through smart blog branding. Impossible to do this, through social media alone.
Pay Up to Play Up
I can mention your blog on Blogging From Paradise, a DA 47 blog read by many influencers.
I can mention your blog on Blogging Tips, a DA 48 blog read by many blogging influencers.
But I never link to free platform blogs because no influencer or experienced reader trusts information on free platforms. If you cannot invest $3 a month, you carry too much of a fear-lack-poverty conscious energy, that seasoned readers and top bloggers know to avoid.
I never link to a social media profile because….social media is not a blog!
Pay up to play up.
Invest in a domain and hosting. Move up in blogging circles. See social media as branches, using Facebook, Twitter and Instagram as secondary or even tertiary means for helping people. Spend most of your time on your self-hosted, WordPress blog and networking on other self-hosted, WordPress blogs.
1 Failure Conscious Tendency That Makes Blogging Tougher
Some bloggers cannot accept a good thing when they get it.
I have linked to tens of thousands of bloggers over my decade online. I love my friends. I take care of my friends.
99.999999% of bloggers are beyond grateful to get a backlink from an established, pro blogger like myself for many reasons:
- Blogging From Paradise has a DA of 47; that’s some backlink juice!
- Blogging Tips has an even higher DA; 48 I believe, meaning more backlink juice
- you bond more deeply with me, and forming a deeper friendship allows me to open doors for you, via guest posts, more backlink mentions, interviews, prospering partnerships
- greater blog traffic through exposure
- greater blog profits through exposure
- greater brand awareness through exposure, and also, your blog and brand aligns with Virgin, Forbes and Fox News, sites I have appeared on, creating greater trust
I could go on for 45 minutes. The list of benefits are endless. There are absolutely no downsides to being mentioned by me, on my blog or via guest post. Yet, some folks, because of their own fears, cannot accept these gifts freely and gratefully. Hey guys; I luv ya’s. This is not a rant, but a lesson in seeing good (versus fear/downside), expressing genuine gratitude and learning how to move up in blogging circles, by being fully grateful to receive the above gifts and by purging any fears or lack of gratitude you feel, when a world renowned blogger links to you.
Virtually all bloggers are grateful for receiving the above list of benefits. Donna Merrill is a blogging high roller and she responds to virtually all my tags and mentions. I would never expect her to do so because we are great friends, and she is so busy, but that is heart-filled blogging.
But a few bloggers clinging to deep fears have responded to my generous backlinks a few different ways:
- some fear the linking structure is not neat and orderly
- some fear they are not getting enough link juice via Google, and ask me to log into search console and make changes or whatever
- some fear they are not getting enough links to a specific site or permalink, and ask me to edit the post, to change the link
All above motivators are fear, and fear is not real, so if you honor these fears and react-respond in the above fashion, you judge things or make a request from an illusory, untrue, false, totally not real energy of loss, lack, limitation.
That fear has 100% to do with you, and nothing to do with me. I will keep being generous with my blogging buddies, but I seek out loving buddies, not those weighed down a bit too heavy by fear, so fear-bloggers gotta go, along with their links, going forward. Nothing personal, as I love and respect these folks. Just an energy thing.
We See the World as We See Ourselves
You see the world, you see other bloggers and you see their linking strategies as you see yourself.
If someone fears they won’t get enough traffic or clicks or Google juice through my linking strategy, that has nothing to do with the guy featured on billionaires’s blogs, and living his dream, circling the globe. That has to do 100% with you, your fear of loss, your fear of not enough, your trust issues, and other deep, fear based energies, begging to be unearthed and felt.
I am the mirror. You are the source. You are cause, and effect.
Picture break! Me during my trip to Fiji with my friend Olivia.
My dear friend Alonzo Pichardo sent me a Message months ago. He was deeply grateful I had linked to him 50 plus times on Blogging Tips alone. He is grateful! Does it surprise you that the guy runs a highly prospering business and leads a huge, loyal following?
David Boozer routinely sends me Messages sharing how grateful he is for my eBooks, courses, content and mentions, writing from the heart. More gratitude! Does it surprise you that one of his YouTube channels has registered millions of plays, alone?
Alonzo and David do not ask me to change links or put stuff into Google console or to change my linking style; they know a gift when they see it.
Vishwajeet Kumar feels incredibly grateful for each backlink I give to his helpful blogging resource, and expresses his gratitude on social media.
This is how you move higher in blogging circles, to see more success, versus moving lower, through fear-based lack of gratitude, and, losing link mentions.
Guys; see the blessing in a coveted backlink. Be grateful. See the good. Move up in the blog-0-sphere. Experience increased blogging success.
Connect to Get Connected
Do you want to know how I became a connected travel blogger?
I patiently read posts from a brilliant group run by Mapping Megan, published genuine comments and promoted my fellow bloggers.
That is it. I put in serious work. I also published helpful content on my blog, too.
Bloggers mistakenly believe in “getting connected”. Like being connected is a passive act, that just happens. By luck, or by lame pitches.
Do you want to get connected enough where you get featured on world famous blogs? Invest in my Teachable course. I teach you how to do it without pitching anybody.
I created the course after bloggers emailed me asking if I can feature them on Forbes, or asking how much it costs to get a link on Forbes. All these bloggers made the critical error of believing asking someone for a favor or feature – quite a passive, lazy, mindless act – is how you “get connected.” If this were true, 30,000,000 bloggers would be featured on Forbes, Forbes’ reputation sinks into the sewer and nobody would want to get featured on Forbes anymore.
Do you see how foolish and silly strategies like asking people to get featured on world famous blogs waste your time? Like me asking the NY Knicks for a try out, after I only had skills good enough to be a junior college basketball player. Foolish.
Passive Versus Active
Getting connected is passive. Not gonna work.
You EARN connections by connecting yourself to human beings, and you connect yourself by featuring skilled bloggers on your blog, by mentioning them and sharing their content on social media and by expecting nothing in return. I mention Paula Pins the Planet because she’s a first class travel blogger. I connect myself to her. Friendship forms. I connect myself to Rhonda Albom by linking to her on my blog and by tweeting her posts. As more and more friendships form, blossom and grow, my friends:
- promote me
- endorse me
- help me
- inspire me
- buy my eBooks
- hire me
People then say, “Hey, Ryan is a connected blogger! He knows everybody.” Fools believe me being connected just….happened. Passively. Lost folks believe I am lucky to be connected. The blogging brain dead believe I began blogging from a connected, influential space, when I knew more cats than bloggers 10 years ago, a lost blogging soul who did not know what a blog, was.
I spent 10 years of my life connecting myself to bloggers by promoting them without asking for anything in return. I help skilled bloggers because skilled bloggers provide you with helpful resources. Naturally, this level of generosity and calm, cool detachment helped me pop up on the radar screen of high profile brands. Kinda happens, when an army of influential blogging buddies endorses you, promotes you and vouches for you.
Connecting yourself to successful bloggers requires:
You pay a specific tuition for being connected; helping influencers without giving thought to your own needs. Then, over months, then years, you become incredibly connected, powerful and influential, based on your generosity and willingness to shine the spotlight on other bloggers, like Moss Clement. Peep his generosity. This is how to get connected. Be a tireless supporter of other bloggers, like how David Boozer and Alonzo Pichardo do it. These guys are generous! David promoted me more than I promoted me. That’s saying something. Then, Alonzo and a bunch of folks found me through David, and these blogging pros generously promoted me. I keep promoting them too, returning the generosity these folks have shown me.
Do you want to know my secret for being hyper connected?
Take care of your friends!
Think little of your own needs. Friends will help take care of you.
Connect yourself to people. Promote them. Expect nothing. Be super connected.
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