Everyone uses email. It’s a fact of life that offers, specials, important announcements, invitations and special messages all arrive daily in our inbox. That makes email one of the most accessible places to reach customers.
Email marketing is a blend of art and science. You need the technical know-how to make the system work the way you want it to. You’ll also need the artistry and words to break down barriers and give your customers – both old and new – what they are looking for in updates, newsletters, pitches and special offers.
If you are thinking about email marketing, spend some time preparing. This can be a big, profitable move for your business. But like all good business strategies, should be approached with measured steps and a clear head.
Based on the suggestions from the experts, here’s the Top Email Tools:
|Sl. No.||Suggested by Experts||Name of the Tool|
|28||1||Jetpack WordPress Plugin|
|46||1||Emotional Marketing Value Tool|
|49||1||Benchmark Email WordPress|
|51||1||WP Email Capture|
|53||1||List Builder 3|
|77||1||Amazon’s Book Creator|
|78||1||WordPress Plugin Bloom|
Note: About this roundup – Hey, am Praveen, a Growth Hacker from MYUKMailBox and a full time blogger and social media expert. Special thanks to Uttoran Sen, the CEO and Co-Founder of GuestCrew for helping me with this roundup. Please do signup to our Roundup List, that way you won’t miss out on any future roundups. Thanks.
1 – Ted Rubin
Growing your list is not simply about numbers… it’s about adding value to what you do. – Tweet this
Growing your list is not simply about numbers… it’s about adding value to what you do. In order to ensure that happens, the following are important parts of the process…
- Permission is a privilege, not a right – Consumers do not owe us their attention, and they certainly do not owe us their permission. We need to EARN their permission, and that’s not done by a gimmick or a flashy set of ads. Permission is earned through quality content and offers, genuine interest in and deep understanding of consumer preferences/needs, and a consistent track record that builds trust. Keep the trust, keep the permission and keep the follower.
- Relevance is king – We all hear daily that content is king – so let’s take that one level further and point out that it’s not just the volume or brilliance of content that matters to your followers, it is how that content relates to them. If content is not relevant to them, it is nothing more than a waste of your time and a reason for the follower/consumer to take away permission for ongoing interaction with you.
- It’s all about relationships – People must come first – in your growth strategies, in your marketing plans, and in every interaction that you have. When you place highest priority on people, you take the time to do all those hugely important things that build relationships:
You operate from a mindset of SERVICE
You think about what you can GIVE TO your followers, rather than take from them.
You ask them questions, listen to and clarify their answers, and get to know their pain points and what delights them.
You base your innovations on what they actually need and want.
And the result? You get and keep your permission to continue and build a relationship with them. In other words, permission is your ROR, #RonR (Return on Relationship).
As you head into the second half of 2018, remember that Permission is a two-way street, and the traffic signals are controlled by your followers. Be their Green Light… not their stop sign!
2 – John Paul Aguiar
The top email marketing tools I use to run my blog business are OptimizePress, Aweber and Convertful. – Tweet this
I use a few diffetent tools to run my email marketing for my blogs and business.
The top 3 are:
- OptimizePress – I use OptimizePress to easily create landing pages, webinar pages, ebook opt in pages.
- Aweber – AWeber is my email client I have used for well over 10 years. I like how easy it is to setup lists, create single emails and follow up autoresponders.
- Convertful – I use Convertful to make all my opt in boxes. I like that I can make a simple change and have it go live in real time, plus you have full design abilities letting you create the look and feel you want.
3 – Zac Johnson
Three of my favorite email tools for running my online business are: OptinMonster.com, AfterOffers.com and Gmail.com. – Tweet this
Three of my favorite email tools for running my online business are:
- OptinMonster.com – Simply the best tool for email captures.
- AfterOffers.com – Best 100% optin email service out there.
- Gmail.com – Integrations, canned responses and email access anywhere.
4 – Gail Gardner
Choosing an email solution is a major decision. If you need to keep the price down and aren’t ready for a marketing system yet, you can use @Mailchimp. If you know you eventually want to use a marketing system, look at @GetResponse @HubSpot @Infusionsoft and @Zoho Campaigns. While it is best to choose the email solution you want to use long-term, it is more important to just get started. #smallbiz – Tweet this
Email marketing tools – Why you need to get one chosen and start using it right away!
Small businesses should make a list of what they need or research potential solutions. G2Crowd offers reviews of individual email marketing solutions plus many comparisons. Use them to compare the pros and cons of various solutions.
For #smallbiz, a good transition is GetResponse email to GetResponse marketing system starting at $49/month because it can automatically segment lists and allow you to build workflows for lead scoring.
If you’re ready for an integrated, powerful marketing system, consider HubSpot or Infusionsoft. There will be a major learning curve, so plan to dedicate a significant amount of someone’s time to set it up, learn it, and teach the rest of your team.
Email solutions often integrate with marketing and also with a CRM. Although you can source these separately, if you’re serious about lead generation, you will need all three to talk to each other. You also need to have sales actively follow-up on leads you generate and not rely on just email and autoresponders.
When you know you are ready for an integration of email, marketing, and CRM, another solution to consider is Zoho Campaigns or their entire Zoho One suite of 40+ apps including email at less than $35/month per team member.
Be aware that all email marketing solutions and most CRMs charge on a sliding scale based on the number of subscribers. Include increasing costs due to growth in your budget.
5 – Lilach Bullock
In terms of growing my email list, my favourite tool is Optinmonster. – Tweet this
In terms of growing my email list, my favourite tool is Optinmonster – it’s not just a pop-up or opt-in form tool, it’s a really powerful lead generation tool. For one, it’s very easy to use (which is so important when you need to create lots of forms and you want to be as effective as possible) and it has a plethora of beautiful templates that you can use it for your pop-ups, opt-in forms, and content downloads. Beyond that, it has several lead generation features like behavioural targeting, geo-location targeting, exit-intent technology, and a plethora of other features.
As for the actual email marketing, my favourite tool right now is ConvertKit, which is an email marketing tool for bloggers that aims to help you get more readers and happy subscribers. That’s what first attracted me to it – but I stuck around because it’s very straightforward and quick to use and it has all the main features I need from an email marketing tool: creating broadcasts, marketing automation, analytics, and other useful automation features.
6 – Matthew Woodward
I actually use Drip to power my blog and since migrating over, my life has become a lot easier. – Tweet this
First of all I think it’s important to point out that whatever you may have heard, email marketing is not dead. In fact it’s a thriving integral part of making money online.
Why?….They were easy to use, allowed you to create more effective email marketing processes and had the best prices.
If you are looking for the more cost effective out of the two the take a look at Aweber.
Its very beginner friendly, easy to understand and has plenty customization options. So if you are just about to start a blog or new to the blogging world then I would recommend starting out with Aweber.
Drip on the other hand is a little pricier but with that you get a higher level of customization and more control.
You can capture emails from anywhere across your blog, the level of data is much better and you can use the workflows to fill any gaps. Definitely worth paying the extra cash.
I actually use Drip to power my blog and since migrating over, my life has become a lot easier.
7 – Shobha Ponnappa
Too many email marketing tools, and too much automation, kills the marketer’s ability to directly sense the pulse of target audiences. So, use auto-responding judiciously – if you must use it at all! – Tweet this
My USP is that of an authority in content-marketing for solopreneurs.
I use email marketing in a very simple way: I predominantly use Gravity Forms on my site to capture emails using good lead magnets – with integration to Mailchimp, as my emailing service provider.
Inside Mailchimp, I have two lists created – one for my community of customers, and one for my subscribers.
Now, within the list of subscribers I have three different target segment: aspirants (these are people wishing to become solopreneurs), amateurs (these are people starting a solopreneur business) and achievers (there are people with ongoing solopreneur businesses).
The idea is that since these three segments constitute my target audiences, I can write common emails to them as well as separate emails to each segment if I wish.
Beyond the first automated email that is a “welcome email” to each subscriber, I absolutely don’t believe in auto-responders (as I feel people are too used to seeing these and feel these are aimed at pushing them to buy something). Instead, I am extremely regular in sending these four types of emails:
Smart strategies, tactics, techniques, tips and tricks to take solopreneur businesses towards greater wealth. (Week 1 of every month)
Hot-off-the-press excerpts of the all latest articles on my blog as and when they are published. (Week 2 of every month)
Round ups of great posts by other people I have read on the Net on interesting topics. (Week 3 of every month)
Exclusive recommendations for books, tools, templates, and other resources to help content-marketing solopreneurs. (Week 4 of every month)
I don’t email more frequently than once a week, but I make sure there are at least five or six interesting topics to read more about, so each weekly email is “meaty”. The email topics are chosen to match the needs of my target audience segments. So every week my workload would include four separate emails to create: one for my “customers”, one for “aspirant subscribers”, one for “amateur subscribers” and one for “achiever subscribers”.
One important FREE incentive I offer subscribers and customers is the ability to ask “Burning Questions” on content marketing topics that vex them – and when I publish in-depth and practical answers to these, I alert all my community that an answer to one of their questions is published. This tactic not only engages my subscribers and makes them feel privileged to have this free service, but also keeps me aware of the kind of concerns my target audience has and what their pain points are. People who read these answer articles are also encouraged to sign upas subscribers to avail this free service of getting questions answered.
As you can see I do not believe in Email Marketing tools more, and instead rely more on smart segmentation of audiences and customized emails to them via simple inexpensive tools.
I also feel that if too much automation of emailing is used, we may lose a feel of the audience pulse. If things happen too automatically, we will gradually lose that ability to communicate directly and use intuition to judge the changing and evolving needs of audiences.
So I prefer email being my area of direct personal contact to know my customers better and stay apace with them. I also make sure to offer really valuable information in my emails to target audiences – and I track how they are being received and read.
While every email also contains a line to check out my consultation services and my membership site, there is no overt pushing or sales. I try to remember that I have to help more than sell. The stark truth of online marketing: the less you try to sell, the more customers you get!
8 – Harsh Agrawal
Email marketing is one such vertical of digital marketing that is constantly evolving. The basics remain the same, but the techniques keep changing as the technology is changing the way people are consuming emails. – Tweet this
Here are a few tools that I use regularly for ShoutMeLoud:
- Convertkit – As my Auto-responder email marketing tool. I love their segmentation feature which made me switch from Aweber to them.
- OptinMonster – For email capture (Works beautifully on mobile as well)
- Zurb tool – For testing the subject line before sending
- Jetpack WordPress plugin – For daily automated blog newsletter
- Hemingway editor – For email content editing.
Bonus: Do use Emojis in your headline to improve your open rate.
9 – Christopher Jan Benitez
For email marketing, nothing beats ConvertKit easy-to-use and intuitive features. When using cold emails, Buzzsumo + FindThatLead + Lemlist = SUCCESS! – Tweet this
Being successful at email marketing requires you to understand how to build a list and engage with them to increase your conversion rate. Tools can only help you so much in that regard. While they make your job easier as far as collecting emails, developing your automation workflows, and sending out your campaigns, the tools require the user to know how to use them properly.
Therefore, you need email marketing tools that help set up the foundation on how you plan to approach reaching out to subscribers. It starts and ends with your email marketing platform of choice. In my opinion, ConvertKit is the best tool out there for a blogger and freelancer like me. It is extremely easy to use, lets you create beautiful forms with the ability to add content upgrades, and an intuitive automation workflow builder that even beginners can get into from the start.
While blogger outreach is not necessarily part of the email marketing bubble, it nonetheless allows you to develop relationships with influencers and your audience through creative cold emails. For this purpose, I use a variety of tools:
- Buzzsumo – allows me to find people who shared the most popular posts about a topic on Twitter
- FindThatLead – extract the emails of the Twitter user so I can send them an email
- Lemlist – send drip cold emails to people asking them to share my post or build relationships with them. The ability to use custom images with their names on it is a nice touch.
Using these tools allow me to get the most out of my blog posts by getting them to download my content upgrade and become part of my email list (ConvertKit) and engage with influencers with the awesome content I’ve written (the combination of the three tools).
10 – Uttoran Sen
Email Marketing works best when everything from landing page, auto-responders, email newsletter etc. are configured properly. – Tweet this
Here’s some of my favorite email marketing tools:
- MailerLite – From the interface to the 30% on average open rates (surely more factors are involved in this …) to the seamless integration with website – Mailerlite has worked out really well for me.
- SendGrid – The free version of on-site MailChimp emails, also known as transactional emails – Mandrill, has worked pretty well over the years. When it went paid, I shifted to SendGrid and it seems to be working all right.
- OptinMonster – For collecting emails from my websites and blogs – OptinMonster is a great option. There are quite a few alternatives but I really like this one.
- For everything else – Gmail!
Email Marketing can only work well if your email newsletters and auto-responders are good, else it will fail. Getting subscribers are easy, all you need is a landing page and simply throw targeted traffic to it via. social and PPC ads. Surely, from contests to converting content – catching leads is very easy, the difficult part is to keep your subscribers intact with high quality emails.
11 – Pradeep Kumar
What’s the point of having an audience if you can’t reach them properly when you have something to share with them? – Tweet this
- MailerLite / GetResponse / AWeber – These are the three email services we personally use for sending out newsletters or any promotional business emails to our audience. I don’t really want to rank them like 1, 2, and 3. They have their own perfect features. Earlier I just started to sign up for all their affiliate programs and promoted them one by one, but over a period, when I began to use them, I was able to push them in a much better way, because I understood their key points.
- G Suite – This is not just a service which provides you custom email@example.com email address, we recently tested their SMTP for our emails, and they worked well, though they have some limits. I personally love Gmail, so this is where I always keep all our custom email addresses which belong to our blogs and business. They got plenty of extensions that’ll be helpful for your emails.
- Thrive Leads – I was skeptical about using them, but what’s the point of having an audience if you can’t reach them properly? So, we decided to experiment with this to build a profitable and comfortable email list. They might be expensive or unnecessary at the moment, but if you have a budget to allocate for Email Marketing, then this is something you should consider.
12 – Lorraine Reguly
I personally use MailChimp as my email marketing platform. – Tweet this
I personally use MailChimp as my email marketing platform. I don’t use any other tools. The only thing I don’t like is that sometimes MailChimp emails end up in the Spam folder or under the Promotion tab in Gmail. However, I have also found that if you use an email in the FROM field that is NOT a Gmail email address, you will have more luck actually making it into someone’s inbox! So I use my website’s email address instead of my favorite Gmail one. (I like Gmail because of its many features.)
13 – Syed Balkhi
We like using Constant Contact for our email marketing because it has so many powerful features. – Tweet this
We like using Constant Contact for our email marketing because it has so many powerful features. One of my favorite features is the ability to create and track coupon codes. It’s also just very intuitive to use so the onboarding of new employees is pretty quick and easy.
14 – Janice Wald
AWeber is my first choice for email marketing and should be yours too. – Tweet this
My favorite email marketing tool is my email service provider, AWeber.
I’ve used others but AWeber is by far my recommendation if you need a helpful email marketing tool.
Here is why:
- AWeber lets me share my posts about how to make money blogging and in other ways online. MailChimp doesn’t.
- AWeber draws from my RSS feed. Therefore, I don’t have to send out newsletters. AWeber send them out for me each time I publish and my list members receive my posts.
- The support staffs at AWeber are helpful and I didn’t find that at the other services I used.
- AWeber has no hidden fees (that I’ve encountered yet) but other services I used did.
More reasons why AWeber is my #1 choice for email marketing can be found here: https://www.mostlyblogging.com/email-list-providers/.
15 – Saurabh Tiwari
Aweber is an Email Marketing tool that’s a bit like an Indian Army. – Tweet this
Aweber is an Email Marketing tool that’s a bit like an Indian Army. It’s helped me in all manners whether I talk about ready to use email templates, list management, auto-responders, and email tracking with detailed insights features.
16 – Nisha Pandey
GetResponse is my preferred email marketing tool. It is a comprehensive marketing automation program. – Tweet this
GetResponse is my preferred email marketing software for so many reasons. Besides providing a complete suite of email marketing tools, the platform offers easy-to-use landing page creator with dozens of templates. It provides a complete webinar marketing solution. And its marketing automation solution allows you to set complex campaigns with an easy-to-use workflow builder based on conditions and actions.
The program also offers an advanced Autoresponder that enables better communication with the audience based on so many parameters. Its CRM solution allows you to collect and nurture contacts with more ease. It is also surprising for an email marketing program to have ecommerce tools to convert your visitors into repeat customers.
17 – Anil Agarwal
Email marketing is easy when you’re using amazing email marketing tools like Drip and Crazy Egg. Both are worth every single penny and give you powerful marketing features to take your email marketing to the next level. – Tweet this
Here Are Some of My Favorite Email Marketing Tools:
Drip – So far over the years, I’ve used almost all the email marketing tools including MailChimp, GetResponse, ConvertKit, AWeber and so on but none of them truly satisfied me except Drip.
I’ve been using Drip for almost 1 year now and extremely satisfied with its email marketing automation tools.
Although Drip is bit expensive when compared to most of the standard email marketing tools such as AWeber, GetResponse etc but its email automation feature is what rocks where you can easily send intelligent campaigns using email, Facebook etc that adapt to your audience interests and behavior.
Drip also provides you powerful tracking data with full customer timelines for each person that interacts with your emails so you can easily find out what’s working well for you and what’s not.
All in all, email marketing gets easier when you have access to the right tools like Drip.
Crazy Egg – Apart from Drip, I also use and highly recommend Crazy Egg which is a powerful heatmap tool that gives you beautifully colored heat maps.
These heat maps (with bright red hotspots) gives you knowledge about where most of your website’s visitors are clicking so you get a better understanding about how to improve your website conversions and email opt-in rates by knowing your website audience in a better way.
18- Rohan Chaubey
My favorite Email Marketing tool is Intercom. – Tweet this
Intercom is a great CRM, in-app message tool and email marketing tool. We have been using Intercom for 3 years now, couldn’t find a better replacement. 🙂
19 – Zak Mustapha
You’re usually not allowed to contact your customers on #Amazon so you need a tool like #JumpSend which helps you stand out and increase the number of customers who leave a review. – Tweet this
I’m sure Optinmonster and Thrive themes will be mentioned here for lead forms, but the one I think deserves a mention is JumpSend. It’s my favorite email marketing tool when it comes to selling on Amazon. You’re usually not allowed to contact your customers on Amazon so you need a tool like JumpSend which helps you stand out and increase the number of customers who leave a review. Just remember to craft out an email that humanizes your brand instead of just using the JumpSend existing template. I’ve also used Hunter.io for finding emails of influencers, bloggers and decision makers of companies which has helped me with product marketing, round up posts and just connecting with interesting people.
20 – Andy Nathan
My favorite email marketing tool is Active Campaign. – Tweet this
My favorite email marketing tool is Active Campaign. I switched to the service last year because I needed something more dynamic than AWeber. While it was great when I started my business I felt the service did not keep up with the times. Active Campaign has a number of integrations that make it amazing for any email marketer to connect their email marketing to the rest of their campaigns.
21 – Kulwant Nagi
My favorite email marketing tool from last 3 years is ThriveLeads. – Tweet this
My favorite email marketing tool from last 3 years is ThriveLeads. I have used many email marketing plugins before using this tool and my search stopped at this plugin. They have all the features and functionalities which a good plugin needs. Welcome popup, exit popup, sidebar, after post, before post and too many other exciting features in this plugin. You can create literally any type of popup form with the drag and drop feature.
My favorite email autoresponder is ConvertKit. Super easy to use, better deliverability, and very cost effective. I am using this service since November 2016 and I am very much happy with the service. I have written an article explaining why I moved from Aweber to ConvertKit which would give you more info about the awesomeness of this service.
22 – Donna Merrill
Explode your email list by giving your readers exactly what they want… and then some. – Tweet this
The title of your blog post tells you exactly what your readers want to know about.
Your post should give them exactly that.
That’s how you build a loyal readership and blog following.
Now, to build your email list, just promise them more of the same.
So if your blog post is titled “10 SEO tactics to boost your page rank,” then you might promise people a resource list of your “my 5 favorite tools for implementing the most important SEO strategies.”
Your offer can be as simple as a link within your blog post.
The link goes to a squeeze page where people can sign up to your email list in order to get your cheat sheet.
I use a landing page builder tool called Convertri to create most of my squeeze pages.
It’s easy and intuitive, plus has many really cool templates that help me build squeeze pages fast, with no coding or design skills.
There are many other tools for building squeeze pages, and I’ve tried many of them.
But I find Convertri to be the fastest and easiest.
Whatever tool you choose, having a good and reliable landing page tool is critical to exploding your email list.
PRO TIP: Don’t just create one squeeze page with one offer and think it’s done. Create multiple offers attached to a range of keywords in your niche. Grab a squeeze page specific to each offer, and grab subscribers from different areas of the spectrum. You can see how important it is to use a tool like Convertri, so that putting up landing pages is not a big chore.
23 – Russell Lobo
For my specialized article writing service, I use Mailchimp and for bulk email sending to my 100,000+ subscribers, I use Sendy+Amazon SES. – Tweet this
I wear many hats in the field of Internet Marketing and as such, I use email marketing extensively depending on the niche I am in.
For my article writing services on Russlobo.com, I use Mailchimp as my primary email marketing provider. I started with it because they give you free services for the first 2,500 subscribers. As my goodwill increased and my group on Facebook increased to ~10,000 subscribers, my email list increased. However, since Mailchimp gives me an excellent amount of customization options, I stick to it.
For my PPL niche website, we send emails to over 100,000 subscribers per month. To manage the sheer amount of subscribers, we use Sendy+Amazon SES, It is efficient and has an excellent email inbox delivery rate at a very reasonable price.
24 – Marko Saric
My favorite email marketing tool is MailChimp. – Tweet this
My favorite email marketing tool is MailChimp. It’s just a well rounded tool that does what majority of people need to do to run an email marketing campaign. It is easy to use, it is smart and includes all the features you may need from simple newsletter to automated email sequences and blog RSS feeds, and you can even use it for free until you grow your mailing list to a certain size. For beginners to email marketing, I see no reason not to start with MailChimp.
25 – Ali Raza
Without a doubt, Email marketing is one of the most cost-effective marketing tool if done in the right way. I use mailchimp and optinmoster, What do you use. – Tweet this
Without a doubt, Email marketing is one of the most cost-effective marketing tool if done in the right way. You can build an audience which keeps on checking mails just to see a new email from your side.
I will recommend 2 tools.
- OptinMonster to grab subscribers.
- Mailchimp to maintain subscribers (sending/managing emails)
Always make sure that a good email marketing service ensures that your emails do not end up in the spam folder so only go with a good brand like Aweber, Mailchimp, convert kit etc.
26 – Julian Sakanee
My favourite email marketing tools are Thrive Leads, Thrive Architect and Mailchimp. – Tweet this
My favourite email marketing tools:
- Thrive Leads – to me, there’s nothing better at building your list than this amazing WordPress plugin. Offers all the forms you need, from lightboxes (pop ups) to widgets, gives you advanced features like the exit-intent, and even provides you with a/b testing and detailed reporting. And it integrates with all the popular email marketing solutions.
- Thrive Architect – will the real WYSIWYG, please stand up? This plugin is like steroids for content creation. It’s also used like an add-on for Thrive Leads. Meaning, you use the drag and drop editor to build your optin forms. This plugin also comes with Thrive Landing Pages, which is/was a standalone plugin. This gives you access to hundreds of landing page templates that are ready and easy to edit.
- Mailchimp – this is like the easiest to use out of all the email marketing services. You can create lists, send emails, and everything else for free, basically. Mailchimp offers a free plan for up to 2000 subscribers. I also like ConvertKit.
27 – Ryan Scollon
My favourite drip feed email tool is Sendloop, as it allows you to funnel contacts into very specific lists. – Tweet this
My favourite drip feed email tool is Sendloop, as it allows you to funnel contacts into very specific lists. Some of our customers have very different services/products, so it’s really important that we can divvy up the lists based on the products or services that they are interested in. It also allows you to track their movements on your site to further tailor your messaging and strategy in the future.
28 – Jeet Banerjee
Active Campaign is my favorite email marketing tool because of how far in advance I can plan emails out and how I can customize them by previous actions. – Tweet this
Active Campaign is my favorite email marketing tool because of how far in advance I can plan emails out and how I can customize them by previous actions. Email marketing is one of the most profitable and crucial parts of all my businesses right now. Active Campaign makes it easy for us to schedule emails in advance and I can choose what emails recipients see based on their previous actions. They are my go-to tool for email marketing and always will be with the innovative technology they use.
29 – Madeline Osman
My favorite email marketing tool is Revue. – Tweet this
My favorite email marketing tool is Revue. I use Revue to create weekly newsletters with curated content. It offers a lot of flexibility in a minimalist user interface.
It integrates with my ESP (Mailchimp) so that I have access to my subscribers and I use Zapier to sync subscribes and unsubscribes automatically across these tools.
30 – Sam Hurley
Wishpond is the email marketing tool I use on OPTIM-EYEZ to collect, engage and convert subscribers. – Tweet this
While ClickFunnels and Leadpages etc. have their strengths, Wishpond is more of a multi-purpose all-in-one tool that also accommodates the whole email automation side, too (something not typically included in other platforms, at the same price level).
For this reason (plus its API) it’s a very powerful piece of kit to own.
Pros: I love Wishpond for its scalability, adaptability, simple user interface and its many features — often provided separately in other platforms. I like one place, one price.
Cons: To achieve advanced automation, you definitely need a skilled web developer!
31 – Emenike Emmanuel
For me, Mailchimp is one email marketing service I’ve come to love and also recommend. – Tweet this
Email marketing is a very essential part of internet marketing as well as blogging itself. As a blogger, one of your most valuable assets is your email list. Therefore, all effort must be made towards growing it every single day and with every new blog post you publish.
For me, Mailchimp is one email marketing service I’ve come to love and also recommend. Sure, I can say that it is my favorite. With it I generate leads directly from my blog, send emails and also automate.
32 – Raelyn Tan
I keep things lean and mainly use 3 tools: ConvertKit, G Suite’s business email through Gmail, and Leadpages for its Leadboxes! – Tweet this
Currently, I mainly use 3 tools for my email marketing as I like to keep my business lean and only use what would make a great difference to my business.
ConvertKit is my chosen email service provider because of how user intuitive it is – it is hard to pinpoint to you what specifically it is, but the whole thing just flows and it is extremely easy to use.
It allows me to do seemingly complex automation with much ease, re-send my broadcasts to people who have not open, add segments and tags easily, and much more – all at a very reasonable price!
I have also been using G Suite’s business email through Gmail. It has been one of the best investments for my business because it is so much easier to answer business emails through Gmail, but using my own domain’s email address!
And lastly, Leadboxes allow me to trigger a modal when someone clicks on a button, link, or image. I love it because it increases my opt-ins and prevents my site from looking very cluttered with opt-in forms. This makes a big difference as the number of posts on my blog increases.
33 – Harshil Barot
MailChimp is one of my favorite email marketing tools. – Tweet this
MailChimp is one of my favorite email marketing tools. MailChimp offer a very easy to use interface with great tools and awesome supports. They offers a forever free plan which allows you to send 10,000+ emails for upto 2,000 subscribers. Their paid plans start from $10/month. Because of their forever free plan, MailChimp is the best email marketing software for nonprofits.
34 – Anand Srinivasan
I built my own free tool at https://hubbion.com/emailfinder/ to find email IDs of my prospects. – Tweet this
Email outreach has been one of my most successful strategies. The biggest challenge I faced while reaching out was finding the right email address of my prospects. There are tools like Voila Norbert and Hunter, but they were pricey for the simple task of finding email addresses. I ended up building my own free tool for this purpose. It’s called Email Finder. I use this tool in conjunction with a free Chrome extension called Name2Email to identify the email address of the people I am reaching out to. Besides this, one other tool that I use a lot is SendInBlue. This is a fantastic marketing automation service that comes with a generous free tier. I have integrated their email capture form on my website to capture leads and use their automation tool to instantly share a quote with my leads.
35 – Darren Taylor
My favorite email marketing tool is Agile CRM. – Tweet this
My favorite email marketing tool is Agile CRM. Although it’s primarily a CRM, it’s also an awesome email marketing platform that can handle complex marketing automation campaigns seamlessly.
I can hear you asking me why I didn’t go with a more mainstream solution like Hubspot, Zoho or Mailchimp. Or maybe heavy hitters like Salesforce or Oracle. But Agile CRM for small business marketing automation really punches above its weight!
You can do so much more than basic email newsletters and auto responders. You can create data capture forms that feed into automated email campaigns, tag your website so that events can trigger emails to clients and you can even create campaign workflows with custom data from 3rd party sources (for example SasS products with an API). A really powerful tool for an awesome price!
36 – Santanu Debnath
I think MailChimp is the best in the market right now, as it will give you the freedom to get up to 2000 subscribers for free of cost. – Tweet this
Email marketing is a crucial step in online business, but it is very difficult for beginners to start with. I think MailChimp is the best in the market right now, as it will give you the freedom to get up to 2000 subscribers for free of cost. At the same time, you can learn various tricks to improve your email marketing techniques.
There are so many email marketing tools available these days it becomes very difficult to choose the best one. As a beginner, I would love to start with MailChimp. And after that, it is important to learn the basics of email marketing to get more subscribers. Using an email marketing tool is not enough to get subscribers, one must have to implement various techniques to grow the email list.
MailChimp – With MailChimp, one can get up to 2000 free subscriber option. This is a very good number for beginners. You can add simple pop up and add a subscribe option on your comment section also which is good enough for a free tool.
OptinMonster – OptinMonster is a vast email marketing tool which gives huge freedom to a marketer. Yes, there are so many ways you can get your subscribers but with OptinMonster you can take this to the next level. Few of the key highlights are Exit intent feature to convert ‘lost’ visitors, Well-timed and beautiful popup, page level targeting, A/B testing, welcome gate, Floating bars, scroll boxes, in-line forms and many more. You can simply replace many plug-ins and enjoy limitless features with OptinMonster. But this is a paid tool and you have to pay monthly charges to use this tool. Although you can start with their 7-day free trial account.
37 – Lolly Spindler
My favorite email marketing tools include Mailchimp, built-in Gmail features, & plug-ins like Boomerang & WiseStamp. – Tweet this
For personal emails, I really love Gmail features like creating custom signatures, out of office responses, and email templates so that you don’t have to keep drafting the same email over and over again. I also love that you can enable the “undo send” feature, which allows you to unsend emails for up to 30 seconds after you hit the send button.
For Gmail plugins, I like Boomerang, which allows you to schedule emails to be sent at a later time or day, or resend an email if you don’t get a response. It also has an indicator at the bottom of your email draft that says how “respondable” it is. WiseStamp is another plug-in that lets you customize email signatures with your latest tweets, RSS feed, quotes, and more.
For email marketing, I use MailChimp. It’s an all-in-one platform that lets you use pre-built templates or create your own, build email lists, utilize easy drag-and-drop design features, and track analytics for all of your campaigns.
38 – Abhishek Jain
I use Send Grid for Bulk Mails and Mailchimp too for small groups as it can be integrated with almost each and every third party app. – Tweet this
Email Marketing is one of the awesome ways to promote your brand for quick leads. Though the conversion rate is not too high but you can have a great start with bulk Emails.
I use Send Grid for Bulk Mails and Mailchimp too for small groups as it can be integrated with almost each and every third party app.
For capturing Emails I use Optin Monster and Bloom if need different templates for A/B tests.
No tool is good or bad, all is the A/B test and proper use. The only thing is we should focus on the value which we are providing to our readers. If they have something to act upon then they will surely land to your website and take some action.
39 – Jignesh Padhiyar
I use MailChimp for all my email stuff whether it’s routine campaign, autoresponder or auto-reply. – Tweet this
MailChimp is my first choice as it has all the features from basic to advance to run fruitful email marketing campaigns. In short, it’s a highly efficient email marketing automation tool. My major goal for using email marketing tool is to reach more audience and make them aware for latest updates I have covered on my platform. I have been using MailChimp for the last couple of years to take iGeeksBlog’s popularity to the next level.
Its automation and auto-replies features help me a lot to stay connected with my audience. And to achieve my goal, I have planned email campaigns in a very strategic and well-mannered way send relevant emails based on users’ actions. Every campaign has their unique templates and those I’ve created in a few minutes with the help of inbuilt email builder.
I have divided my email campaigns into three major categories.
- Routine Email Campaigns with Updates.
- Autoresponders to a new subscriber based on their behavior at a time subscribing to our email list.
- Auto-Responder to acknowledge an email and priorities email filters for not to miss any important task/leads/communication.
Basically, I use MailChimp for my email stuff. The best part, it makes sure to view my email design accurate that I planned no matters if it is a tiny screen iPhone or widescreen iMac. My email looks perfect on all devices.
40 – Ronnie & Ave
BuzzStream is the top email marketing tool for building relationships with influencers. – Tweet this
We’re huge fans and long-term users of BuzzStream. It’s a great tool to find influencers from all types of industries, keep track of the relationship with them, and make e-mail outreach fast and easy. The tool tracks social interaction with influencers (like tweets) as well as all e-mail interaction. It’s easy to look through an influencer’s profile and see where your relationship stands. The best part is probably the e-mail pitching feature which makes outreach efficient and easy to track. You can use customizable e-mail templates, and BuzzStream will find the influencer’s contact and social information. All that’s left to do is press a button and let the email marketing magic happen!
41 – Stacy Caprio
My favorite email marketing tools are the powerful combination of Sendy + Amazon SES. – Tweet this
My favorite email marketing tools are Sendy, an email sending service that has a small upfront onetime fee, and Amazon SES, a backend service that sends out emails for super low cost. The two platforms work together to send emails, and it is the lowest cost mass-email service I’ve ever found as well as one with great analytics.
The two platforms combined make a powerful email tool that is dirt cheap with great analytics.
42 – Abdullah Prem
As a blogger, I always recommend ConvertKit and yes, of course, it’s my best all in one email marketing tool. – Tweet this
As a blogger, I always recommend ConvertKit and yes, of course, it’s my best all in one email marketing tool. It has every required feature to do power email marketing.
Previously I was using MailChimp it’s a good tool no offense but after trying ConvertKit I fully attached to it. The conversion rates are higher than the previous rate. With its fully automated technology converting visitors into leads are very easier than ever. All I have to do is to set and pre-program everything and watch all the profits with a cup of coffee.
43 – Ibro Palic
I use MailChimp, they offer 12k emails to 2k subscribers, plenty 3rd party integration, great start for new websites. – Tweet this
I use MailChimp the most, they offer a forever free set up that permits you to send 12k emails to 2k subscribers, great start especially for new websites. They integrate into just about any platform and 3rd party service, paid plans are $10 per month. I also love and highly recommend ConvertKit and Drip.
I advise to segment email subscribers from the start, the best place if you are an e-commerce is to go by purchase activity. What have they bought and what addon service or complementary products customers may be interested in.
For service pages its best to set up forms, retargeting and informational downloads on service page. Master analytics, measure everything and get into A/B CRO optimization. All of these practices, whether its email, SEO, CRO, PPC, Social Media, are all interrelated and should be thought of simultaneously. If we do our retargeting and customer segmentation correctly, we provide value to the consumer by serving the right content and products that they want to see, instead of spamming everybody with the same add and the same weekly email.
44 – Raj Bhatt
Sendy and MailChimp are my favorite email marketing tools. They never disappoint me! – Tweet this
I personally prefer Sendy for email outreach campaigns. It has a simple UI and features like scheduling campaigns, managing lists, analytics tracking, and HTML email editor. The biggest advantage of Sendy is that it is self-hosted; which means the actual cost of sending bulk emails comes to as low as $1 for 10,000 emails. Also I’ve noticed that the delivery and open rate of email campaigns from Sendy are about 10%-15% higher than the other tools. So conversion rate is always good with this tool!
I also like MailChimp because of its intuitive drag & drop email builder, A/B testing abilities and its integrations with third-party platforms like WordPress, Magento, and Shopify.
45 – Cormac Reynolds
At the moment I’m loving ActiveCampaign – it’s got its own CRM system for leads and marketing automation and is an all in one solution. – Tweet this
ActiveCampaign is a fantastic tool and also one that’s relatively affordable all things considered. The tool is easy to use, and also offers lots of options for marketing and automation, including its own CRM system for taking care of leads and marketing automation. The tool allows you to look at an individual and see their history regarding your sent emails, allowing you to build smarter automated campaigns. In essence, it’s simplistic and effective when you use it, but also more in-depth when you need it to be and that’s why we love it.
46 – Robin Khokhar
My favorite marketing tool is MailChimp. – Tweet this
I have used many email marketing tools like Aweber, Send pulse and many more but my favorite marketing tool is MailChimp. I prefer MailChimp because of the AI system that it uses and it’s easy to use templates.
47 – Dan Scalco
I find segmented auto-responders to be one of the most useful email marketing strategies. – Tweet this
I find segmented auto-responders to be one of the most useful email marketing strategies. This is because segmenting allows you to address the unique problems of each group on a more personal basis.
48 – Igor Kholkin
I love the Emotional Marketing Value tool because it helps craft emotion-centric subject lines. – Tweet this
The Emotional Marketing Value analysis tool helps me refine my subject lines to properly connect with my readers on a subconscious level. It’s an important tool to pique recipients’ interests and improve open rates, an important metric in email marketing. The score it provides when assessing a headline is useful because it shows you immediately how close (or how far) you are from having an efficient headline. It also shows whether your headline works well at getting an intellectual, empathetic, or spiritual connection to your readers – and yes, certain groups respond better to certain types of connections.
49 – Anna Bennett
We like using MailChimp. – Tweet this
We like using MailChimp for several reasons:
- We find it easy to use
- It seems very reliable to us
- All of our campaigns sit in a library that we can go back and use
- They continue to add new features and options
We like it and we use it. We’d certainly recommend that anyone in the market for an auto-responder check it out.
50 – Jason Acidre
The tools we mostly use for our email marketing campaigns are SendGrid / MailChimp. – Tweet this
Here’s are the tools we mostly use for our email marketing campaigns:
- ManyContacts for list building. The tool basically provides different types of opt-in forms that are easily customizable and easy-to-integrate to any type of website (just copy and paste a script in your pages’ body section).
- SendGrid / MailChimp – for sorting email lists, creating and measuring email marketing campaigns.
51 – Jacob Cass
I recommend Aweber and OptinMonster for email marketing. – Tweet this
The two tools I recommend for email marketing is Aweber for sending out the emails, and OptinMonster for capturing emails in a smart and effective way using their ‘exit-intent’ technology.
52 – Aris Santos
We use both intercom and getdrip for capturing leads. It pays to get your process organized. – Tweet this
I use a lot of different tools for email marketing – it’s a big topic after all! But the top 3 are Intercom, Getdrip, and of course, our own app which is NinjaOutreach.
Intercom and Getdrip for capturing leads and this takes care of the bulk of our marketing automation. The reason why we use both of these is that of the different features they offer. For example, we find it better to use Intercom for our app users because of the event tracking and a lot of other segmentations we can do – including tracking events in the app itself plus customer support. As for drip, after the lead passes through intercom, we send it to drip and this is the automation we use to nurture our email subscribers.
As for NinjaOutreach, it’s unlike Getdrip and Intercom and we only use this for cold emailing campaigns that we run whether to invite business leads for a demo or a simple link outreach campaign. It helps you find cold leads and reduce the time spent in setting up your outreach and followups.
53 – Nick Leffler
HubSpot Sequences are my most powerful sales tool and allow me to do more outreach with less time. – Tweet this
One of the most powerful tools I use for email marketing is HubSpot Sequences. Sequences are hybrid between email automation and manual email management. It’s the perfect blend of automation and personalization.
With sequences, I create templates for a whole sequence (hence the name of the tool) of emails and tasks that are timed to go out on specific dates and times. I can enroll a lead into one of these sequences and then customize each of the template emails. Once I have it all customized I then complete the enrollment and the entire sequence takes care of itself until they either respond, schedule a meeting, it completes on its own, or I unenroll them.
This is a great way to do outreach emails, follow-up emails, anything where you can set all the emails up beforehand and let them drip out to the customer. This is better than email automation because each email is customized for each client which means a more personal experience for them. So, I can pre-configure 3 emails, have a task for me to call, then send 2 more emails before I create another task to close out the lead.
It’s powerful and gives me the ability to track results and figure out what emails work the best. It’s a fully customized email experience that is automated after you’ve formulated each email.
54 – Dan Janal
Gmail is surprisingly powerful. We take for granted all the amazing things it can do. – Tweet this
Gmail is surprisingly powerful. We take for granted all the amazing things it can do.
Gmail has replaced my spam software that I paid for. It has pretty much never allowed a spam through. And it pretty much never tags a good message as spam. With its four filter tabs, I can manage my mail efficiently.
55 – Michael Benedict
Very easy to use and much better value for money. Integrating Benchmark Email with WordPress couldn’t be easier, and I’ve grown my list and improved deliverability. – Tweet this
This is the email marketing tool you require for your WordPress blog
You can email a formatted version of your blog to your subscribers. You can sign up readers with custom widgets. You can send and test emails, and even view reports, from inside your WordPress dashboard.
Create & Customize Signup Forms
You can add a customizable signup form to any of your WordPress page. It provides an option to add subscribers by email, name or one of 27 custom fields included in the widget
Benchmark Email WordPress Integration process:
- Install Plugin
- Connect Your Blog to Benchmark Email
- Your Benchmark contact lists are automatically available when you integrate
- Sync signup forms to any of your email lists
- Email Blog Updates to Your Contacts
56 – Mark Newsome
Initially what you want to consider, with regards to your paid email service provider is, do they have a delivery rate of at least 98% or higher. And can you send unscheduled email message alerts, as often as you’d like to, and is their initial monthly cost within your current budget. – Tweet this
And one of your primary, long term benefits of strategic email marketing is, as you steadily obtain new subscribers, you’re able to constantly communicate with them.
As often as you’d like, fairly inexpensively, because there’s no constantly increasing postage rates to pay, and no ongoing type setting cost, like there would be with any type of direct snail mail campaign.
Plus, you can literally create your email messages in under 10 minutes, and either add them to your ongoing, -pre- written -follow- up sequence, autoresponder series.
Or make it an extremely time sensitive, unscheduled email alert, broadcast message, making your subscribers aware, of a special close out sales event, and or a special overstock inventory liquidation sales event etc.
Or a one night only webinar event etc.
So rather than continuously spend a ton of money, on outrageously expensive, traditional advertising campaigns.
Instead, you can make your subscribers aware, of some incredible, extremely time sensitive sales online training events you’re holding!
57 – Himanshu Gupta
The tool I would recommend for Email Marketing would be Thrive Leads. – Tweet this
The tool I would recommend for Email Marketing would be Thrive Leads. It packs all the different variations of opt-in forms. I love the A/B testing feature of the Thrive Leads too. Apart from this, I love HelloBar as well.
58 – Ronald Segura
OptinMonster is definitely one of my favorite tools. Getting new email subscribers was never so easy. – Tweet this
Email marketing is a topic that makes me really excited since email marketing is a key component for any online business when it comes to making money online.
One of my favorite email marketing tools is definitely OptinMonster. I have not seen any other tool out there that makes converting visitors into subscribers so easily.
Now, there are definitely other tools out there that I’d recommend to anyone when it comes to email marketing. I’ve used MailChimp as my email provider ever since I started my blogging career, the reason why is just because it was totally free until I reached 2000 subscribers.
Another tool that I’ve also used and recommended as well, is Sumo. Sumo is just great for email marketing and social sharing as well.
For could outreach when I try to connect with other bloggers or I’m doing link building outreach, I’ve used MailShake and I really love it.
That being said, my favorite email marketing tools are:
I’d say there are many tools out there that can be really helpful, at the end of the day it’s all about what you need, what you can afford, and what you feel comfortable with.
59 – Daniel Knowlton
Favourite Email Marketing Tool: MailChimp – Tweet this
I’ve been using MailChimp for the last 4 years and can’t recommend the tool and the service they provide enough. Beautiful email campaigns can be setup in no time at all and the user interface is incredibly easy to use.
The effort they put into their customer service is something which is unrivalled. I’ve tweeted about MailChimp a few times and have been sent presents out of the blue (see this post showing what they sent me last time).
60 – Alok Rana
Those who ask how important is email marketing? Well, my shortest answer to them is there is no successful online business or website without an email marketing strategy. – Tweet this
There are so many benefits if you follow a proper email marketing strategy with the help of right tools.
The email marketing works on a formula (Collect > Share > Gain). Collect email ids of your readers, Share information or important knowledge with them and Gain in terms of income via affiliate marketing or traffic.
To attempt an email marketing strategy one should have an email marketing tool. There are so many tools available in the market. Two most common types of tools are email collectors and email marketing tool. For collecting emails I suggest SumoMe and Thrive Leads.
And, for email marketing I suggest my two favorite email marketing tools based on features required, spam filters, budget-friendly and of course user-friendliness.
- MailChimp – Most of you may know about MailChimp as it is one of the most widely used tools for email marketing. I suggest you go for it only if you just started up with your online business because their plans are perfect for starters or growing businesses. Their free plan offers amazing features such as 2,000 subscribers limit, 12,000 emails/month, ability to create email campaigns, landing pages, pop-up forms, marketing automation, A/B testing and more which are available in premium plans with other tools in the market.
- Constant Contact – Another email marketing tool I suggest is Constant Contact. What makes it so special? Its wide range of features you can never expect in any free email services. I always recommend it for well setup businesses who want to make more improvement with their email campaigns and conversions. Some of the highlighted features you’ll get with it; Unlimited emails, list-building tools, customizable templates with drag-and-drop editor, ability to create segmented contact list for sending right message to right reader, real-time reporting and analytics to track everything from who is opening, reading, sharing, and clicking your email—when, where, and on which device, polls and surveys, actionable pop-ups, and much more.
And the most important feature is it makes sure your email lands in the inbox and not in the spam section.
61 – Jim Milan
WP Email Capture allows me to capture the emails of my website’s visitors who’d like to subscribe. – Tweet this
My favorite email marketing tool is WP Email Capture. It is a free plugin for WordPress that I use to add a form to the sidebar of my website’s posts and pages, allowing me to capture the names and emails of anyone who wants to subscribe to my email updates about upcoming content. It integrates with my chosen email marketing software, MailChimp, so that when I am ready to send out an email, I’m able to export the list of captured emails into Mailchimp. The email form is also double opt in, making it compatible with the CAN-SPAM Act.
62 – Nick Dimitriou
From running your eCommerce business to having a personal blog, you should consider doing email marketing at some point. Recent stats have shown that for every 1$ you spend on email marketing the return on your investment can be up to 40$. – Tweet this
Starting with email marketing can be a daunting task although there are some super awesome tools to help you with this. Simply, choose an ESP (Email Service Provider) like Moosend and a List Building tool like SUMO. Success is just an email away!”
One of the biggest problems in email marketing is choosing the right email marketing platform. There are literally hundreds of platforms to choose from.
There are three factors that I take into account when I do my research these are the User Interface and if it is friendly and intuitive, Customer Support and Cost.
My favorite email service provider is Moosend which is UK based. They offer an awesome drag and drop email editor where you can design your newsletters effortlessly, and customer support is always at hand through email, phone, and live chat.
Their pricing plans are super affordable for only 10$/month you can send unlimited email campaigns to up 5000 unique email subscribers. If you are just starting out with email marketing I highly suggest trying them out.
Choosing an email marketing platform without having another tool to help you build your email list sounds counter-productive right? After all “The Money Is In The List”.
For list building, I suggest Sumo which is a suite of marketing tools that help you boost your website’s performance and user experience.
One of my favorite tools is List Builder 3, which is their pop up builder. Its ease of use and their range of available customization options make it one of the most desirable pop up tool out there.
Combining those marketing tools together you will be on your way to creating a highly engaged email list for your business.
63 – Devesh Sharma
I’d say, MailChimp & Convertkit. – Tweet this
64 – Virginia Nussey
The best tool for auto-responders, blasts & drips gets 80% open rate: Facebook Messenger chat blasts @MobileMonkey_ – Tweet this
Email marketing has lost the magic of 10 years ago. You can hope for open rates of 20% and click rates of 2% in email campaigns today.
My favorite tool for sending auto-responders, blasts and drip automations gets 80% open rates and 20% response rates: MobileMonkey.
Create engaging Facebook Messenger marketing chat blast campaigns and lead nurturing automations and avoid the noise in email.
65 – Drew Neisser
For CRM type emails, I’m a big fan of MailChimp which we use for @RenegadeLLC and a Block Association my wife started. – Tweet this
We try to keep things simple when picking tools and avoid getting ones that have a lot more firepower than we need. For the various emails that we send to customers and prospects, MailChimp gets the job done without over-complicating set-up, testing, distribution or analytics. We particularly like “the best time to send” feature and the auto-selection of a winner after an A/B test. These are two examples of features that allow us to focus on the business at hand – making sure we create content that cuts through.
66 – Arman Assadi
ActiveCampaign is my favorite for email. – Tweet this
ActiveCampaign is my favorite for email. For marketing, I also love Thrive Themes they have tons of awesome plugins and tools.
67 – Timo Kiander
My favorite tool is GetResponse. Why? Because it’s simple to use and does it’s job well. – Tweet this
Ok, so the GetResponse is not necessarily the most “hip” option there is (it’s one of the older guys ;). Yet, it is less expensive than some of it’s competitors.
The messages are automatically mobile response as well, so you can view them fine with other devices (and not just through desktop browsers).
Finally, you get plenty of good looking templates to be used on your message, that can be then adjusted to your brand accordingly.
68 – Robert Katai
I strongly believe in visual content, that’s why I believe that whenever you send an e-mail you have to take good care of the visual composition. – Tweet this
I strongly believe in visual content, that’s why I believe that whenever you send an e-mail you have to take good care of the visual composition. And for this you need a good design tool. Fortunately Bannersnack is taking care of this, because with their tool you can create beautiful email headers and footers.
69 – Brooke Sellas
Two must-have tools for sales people using email + lead generation are (@)Nimble CRM and (@)Calendly. – Tweet this
Two must-have tools for sales people using email + lead generation are (@)Nimble CRM and (@)Calendly. I can use Nimble Group Messaging to send specific messages to segmented groups of contacts and leads, and in each email I’m sure to include a link to my Calendly page where people can book time directly on my schedule.
What’s the point of sending emails if you don’t get some sort of return out of them? As the sole salesperson for B Squared Media, I value the time I spend on email. Therefore, most of my emails are sales-related. Of course I want to know who opened my email and what they clicked on (data you can easily see using Nimble’s Group Messaging feature), but Nimble allows me to do a few other things that are important with sales emails:
Create a targeted list of people by segments or tags (like location, customers, leads, etc.)
See & follow-up with contacts who did not open my message
See & follow-up with contacts who clicked but did not convert/book time with me
Use templates for follow-up to save me time
Additionally, my call-to-action in every sales email is to book time with me. I do that by using Calendly. This allows the potential lead to see my calendar and book any day and time that works best for them for a phone call, and eliminates all of the back-and-forth around setting up a meeting.
When it comes to using email marketing for sales, I look for tools that save me time and make it easier to get a conversion or action on my ask.
70 – Amandah T. Blackwell
If you’re not tech-savvy, use email marketing tools that don’t require advanced code. – Tweet this
My favorite email marketing tools are those that do not require you to be an intermediate or advanced web developer or programmer. For instance, email marketing service providers such as MailChimp and Constant Contact are easy to use. Let’s explore them.
MailChimp’s dashboard lays out the following: import lists, create and email campaigns, and build your audience/list. Not only can use send emails with MailChimp, but you can email surveys as well. Speaking of lists, you can use filters to create segments. Finally, MailChimp provides you with statistics (data) that can help you tweak your email campaigns so that you can maximize your ROI.
Constant Contact has hundreds of design templates, or you may custom design your own. You have the option to include documents, images, polls, videos, social share buttons, and more into your newsletter or campaigns. You can import text and images directly into the WYSIWYG editor. Constant Contact also provides you with data so that you can create reports on your email campaigns. You can see the number of complaints, opt-outs, bounces, click-throughs, and forwards.
Another one of my favorite email marketing tools is LeadPages because you don’t have to use advanced code to create a landing page. All you do is choose your template, tweak it for your campaign, and proceed to capture leads. Incorporating LeadPages into your email marketing provider is easy!
Lastly, if you want to capture more emails, check out Privy. It’s a drag and drop designer that allows you to place pop-ups (easy integration) on your website or blog. You may also use a function such as a bar, spin to win, banners, flyouts, embedded pages, landing pages, and more. Privy also gives you campaign triggers such as a timer, scroll percentage, exit intent, and tabs.
The most important aspect of the above email marketing tools is that you do not have to be a techie to use them. Sign up for a trial period and test out these online marketing tools for yourself!
71 – Seb Brantigan
Clickfunnels and AWeber do it for me. They link so easily, are reliable, customisable and affordable. – Tweet this
My favourite marketing tools are Clickfunnels and AWeber. Clickfunnels because it’s so easy to use, you can customise everything on the page (this is super important to me) and the affiliate program is great. You can make it pay for itself!
72 – David Hartshorne
There’s no ‘one size fits all’ for email marketing tools. Test a few services yourself and decide which fits your requirements best. – Tweet this
Capturing Leads – My favorite list-building tool is Thrive Leads. It includes all the different types of opt-in form:
- Ribbon – for displaying at the top of your screen.
- Lightbox – for creating popovers covering the content beneath.
- Widget – for any widget enabled area, like your sidebar or footer area.
- Post Footer – for displaying at the end of a blog post
- Slide-In – for sliding in from the corner.
- Inline Forms – for inserting opt-in forms anywhere using a simple shortcode.
- Screen Filler Overlay – for adding a lightbox over the entire screen.
- Content Lock – for revealing locked content when a visitor opts in.
- Scroll Mat – for opt-in forms that scroll down from the top of the page.
- Multiple Choice Forms – for engaging visitors with yes/no opt-in forms.
It integrates with email marketing services like Aweber, GetResponse, ActiveCampaign, ConvertKit, MailChimp and many more.
It’s easy to design and deploy the opt-in forms that fit in with your site design.
It includes more advanced features like A/B Testing so you can see which opt-in form works best on your site. You can read more details here.
Sending Emails – Nowadays, there are so many email marketing services to choose from, and over the years I’ve tried and tested quite a few including Aweber, GetResponse, and MailChimp.
Currently, I’m using MailerLite as it has the features I need. Compared to MailChimp, I find it’s generally more flexible ¬–it’s easier to build automation flows, and you can manage and segment multiple lists and groups of subscribers.
Like most email marketing services, they include their own lead capture forms and landing pages. But I prefer to use Thrive Leads for my opt-in forms.
Summary – There’s no ‘one size fits all’ for email marketing tools. You need to try a few services yourself and see which feels more comfortable and fits your requirements best.
73 – James Wolf
Our favorite email marketing tool is by far ActiveCampaign! It’s easy to use & amazing for lead gen. – Tweet this
Our favorite email marketing tool is ActiveCampaign. It’s easy to set up automated drip campaigns, track leads, and convert subscribers into actual sales prospects with the built-in CRM. It also has lots of integrations with our other favorite lead gen tools like Facebook Ads and Instapage.
74 – Julia Campbell
My favorite email tool is ConvertKit. – Tweet this
My favorite email tool is ConvertKit. I use it to get email sign-ups and promote my free e-books, worksheets, and checklists.
It’s very easy to set up and add email capture forms to your website, either via pop-up or at the bottom of blog posts and pages. I use WordPress for my website.
What I love most about ConvertKit is that you can create website pages to capture emails on your website, which you can then promote via other social media channels.
75 – Ian Cleary
For email marketing I love to use the powerful combination of Optinmonster for building subscribers and Convertkit for communicating with them. When I want to do outbound I use OutreachPlus. – Tweet this
I really like Convertit for email marketing because it provides simplicity but with a good level of power and a reasonable price. With Convertkit you are up and running in minutes. To collect email subscribes I love Optinmonster. This makes it very easy to set up optins, do split test on them and analyze the results. There’s also so many configuration options. For example, I can show a different popup when someone comes from Facebook and a different one if they are on a specific page. When I want to do outbound marketing I use OutreachPlus which gives me extremely high deliverability and high response rates and it’s specifically designed for outreach.
76 – Allan Pollett
My favorite email marketing tool is MailChimp. – Tweet this
MailChimp is possibly one of the best email marketing tools. The reason it is so powerful is that it easily integrates with WordPress. Also, the penny pincher in me likes the fact that it is free up lists of 2000 and with the ability to send out 12,000 emails per month. Other benefits include the ability to organize and manage lists and has the ability to maintain subscribers and un-subscribers. Though I’m not a big fan of advertising on Facebook or Google because I can get traffic through organic SEO, MailChimp has nice integration with both ad platforms. Overall it is a very important tool in any marketer’s online toolkit.
77 – Charlotte Day
For every dollar invested in email marketing, the average return is $38. That’s an ROI of 3800%. But only if you do it well. – Tweet this
Busy marketers need a swiss army knife email marketing solution. That means all the tools packed in and ready for action. For me that’s Zoho Mail. Zoho Mail is part of Zoho Workplace, an integrated suite of applications. It also integrates with Zoho’s CRM and has its own powerful email app. That means that marketers can properly track response and open rates in addition to managing their calendar and contacts. So, once you’ve got a great integrated tool, it all comes back to the content you’re putting out to your mailing list. Your ROI will only be good if you’re producing great content that your opted-in audience wants to read and respond to. Email marketing in 2018 takes planning and precision. Remember to be mindful of GDPR rules, adhere to your brand voice, follow a content strategy and track and measure your efforts.
78 – Akshay Hallur
Akshay Hallur uses Thrive Leads and Landbot for email list building. – Tweet this
Akshay Hallur uses Thrive Leads and Landbot for email list building. And, he uses MailerLite as an autoresponder to nurture his audience. He also makes use of Zapier to let his tools integrate with each other.
- Thrive Leads – I use this WordPress plugin to collect the email addresses on my website thru the popups, content upgrades, and landing pages. IMHO, this is the best plugin when it comes to email lead generation for WordPress. This plugin integrates seamlessly with other tools I use like Thrive Architect, Thrive Ultimatum, and other plugins. Till now, I’ve tested dozens of plugins like OptinMonster, Ninja Popups, Icegram, but none of them even came close to Thrive Leads in terms of flexibility and features. This is a must have tool for email list building.
- Landbot – I use this tool to collect the emails on my website thru the chat with me widget. I have connected this tool with Zapier to add the entered email addresses to my autoresponder. This one thing is a huge conversion booster for me. It also allows me to have conversational landing pages which complete very well when compared to web forms for lead generation and survey purposes., because people love chatting whether it be with bot or human!
- MailerLite – I use MailerLite over services like Mailchimp due to its great deliverability, features and value for money. The integration of this tool with Zapier is also of a great to me, as I can automatically add people who took by training courses directly to my email list and nurture them differently. MailerLite integrates with the majority of webinar tools, email list building tools, and training platforms, out there. As a marketing automation lover, I find it extremely useful.
79 – Richard G Lowe
MailChimp is great because it allows people to get in the door of email marketing without spending any money. – Tweet this
I began my email marketing career by using MailChimp because it allows up to 2000 subscribers at no charge. MailChimp is a fully functional email marketing tool with all the bells and whistles needed to get started. It has some disadvantages – you can’t use it for affiliate marketing – but if you want to start a newsletter or keep in touch with your fans or subscribers, it can’t be beat.
80- Moss Kerry Clement
My favorite email marketing tool is MailChimp. I love this email marketing service provider because it is cloud based and has fascinating features that will help you maximize ROI of your email marketing campaigns. – Tweet this
My favorite email marketing tool is MailChimp. Some of the amazing features of MailChimp includes:
Spam filter diagnostics
Segmentation of contact lists by time zone
Social networking integration, Etc.
The beautiful thing about MailChimp is that, it supports startups and larger companies. For example, it offers newbies who have no budget for the monthly subscription to grow their email list up to 2000 subscribes for free.
With MailChimp, you can conveniently create and execute your email campaigns effortlessly. You can as well analyze and track your campaigns to figure out the performance of your email marketing efforts.
This email marketing tool also allows you to automatically follow up your contacts and re-engage them.
81 – Navin Rao
Proper Email Marketing is the key to success in your online business. Choose the right one, which would perform the best in all the aspect and eventually bring the leads. – Tweet this
Constant Contact is one of the Email Marketing tool, which is too easy to use and highly recommended for them who just wants to kick start with email marketing. And a huge community along with their live chat can be overwhelming if you are hindered in between your email campaigns. And their 60 days trial didn’t let me hesitate.
MailChimp – And Apart from Constant Contact, I use MailChimp as well, it is one of the popular tools around and can be with all the popular CMS’s, either could be WordPress, Shopify and more. The best part is it’s absolutely free of cost for 2k subscribers. You have to get the paid subscription if you have a bigger reader base and need to send more than 12,000 emails and that’s very affordable too. It provides all the benefits like auto-responding to the emails, managing the large list and segregating them easily to send the relevant emails.
82 – Rivka Hodgkinson
I have used a lot of different email tools over the years. If you have been at this for a while, give MailChimp another look! – Tweet this
There are a lot of great email tools out there. While I have changed my recommendations multiple times over the years as different tools grow, change, and evolve, right now I am suggesting everyone take another look at MailChimp. They have made some big changes that make a big marketing difference, including their integration with Facebook, the addition of landing pages and tags, and other new features. For a newbie, they are definitely the best, as they offer their free plan that can help get you started when you are still trying to generate revenue, and grows with you as you are able to add that line item to your budget.
83 – Hans van Gent
Sending great emails to your leads doesn’t have to be expensive, these two tools help you to grow your list and send high-quality emails. – Tweet this
I work with a lot of startups and people trying to do a side-hustle next to their primary source of income.
As a result, they are looking for something robust, that is also friendly for their wallet. My go-to solution is still the friendly old monkey (his name is Freddie by the way) from MailChimp.
With their 2,000 subscribers, 12K emails per month, “forever free” plan it is still one of the cheapest ways to start building an email list and start communicating with your target audience. It even offers A/B testing, Marketing Automation, Abandoned Cart emails and more.
Nex to that you need, you need tools to be able to grow your lists, get people to subscribe on your website.
My favourite tools here are the ones we’re building with Inbound Rocket. Not only do these offer various ways for collecting email addresses from your site and automatically syncing them to various lists at your Email Service Provider, but it also builds up a deep understanding about who that person is so that you can deliver better-targeted emails, based on their actual needs.
84 – Andy Sowards
MailChimp. I’ve used it for years and it’s done nothing but produce great results for my business. – Tweet this
MailChimp. I’ve used it for years and it’s done nothing but produce great results for my business – it always pays for itself so it’s a no brainer. Setting up email campaigns and autoresponders, even integrating ads is a breeze. I’ll probably always use Mailchimp since it’s not only easy to use it seems as though the founders of the company are in tune with the pulse of marketing and design, so they know what needs to be done before I could even suggest it.
85 – Alex Tooby
Thrive Leads + ConvertKit = my marketing holy grail! – Tweet this
Thrive leads makes designing lead capture forms so quick and easy. You can then implement them anywhere on your site using shortcodes or the Thrive Builder if you care to upgrade (which I highly recommend!). Once a user opts in to one of your Thrive Lead forms, they’re automatically dropped into ConvertKit and your emails start sending. For me, this automation is worth so much – to be able to capture and nurture a lead without ever really lifting a finger (except to write the original emails, of course!) gives me so much more time to work on the rest of my business. These two are must haves for me!
86 – Gina Schreck
We love the combo of Mailchimp and Leadpages. Generate auto-drip email sequence after capturing contact info and delivering a great freebie! Fantastic combo! – Tweet this
We serve many clients so we use everything from Mailchimp and Constant Contact to Infusionsoft and Hubspot, but when someone is starting out with email marketing, I always suggest Mailchimp since they have a free service up to 2,000 contacts and then couple that with Leadpages to deliver a great lead magnet or freebie, and you’ve got a winning combo! We love inserting lead magnets into blog posts to turn blog content into lead generation machines!
87 – Chris Makara
My favorite email tools are OptinMonster (for getting leads) and AutoPilotHQ for nurturing leads. – Tweet this
I have 2 “go-to” email marketing tools. The first is OptinMonster for easily creating forms on my sites to build up my leads. And the second is AutopilotHQ, which I use to not only send emails but to also build out complex nurturing strategies and follow up initiatives. Pairing these two tools together has helped my sites not only grow my lists, but to also engage with them in a smart manner.
88 – Eric T. Tung
I’ve always loved featured in ExactTarget, now part of Salesforce Marketing Cloud. Not only do they offer all the industry marketing automation/lead generation features, but they also work in the Salesforce ecosystem for CRM, and more. – Tweet this
I’ve worked quite a bit with ExactTarget in the past, as well as Radian6 and Salesforce, and now that they’re all on the same platform, it makes marketing automation so much easier than before. I’ve also worked with Eloqua/Oracle, Marketo, MailChimp, and Constant Contact in the past. The best email marketing tool will be the best one that the company can afford. Where Salesforce and Eloqua are enterprise-level, and make the most sense of other parts of your organization – sales, human resources, etc – are on the same platform. Marketo is in the enterprise space as well, but has fewer connections into other areas of the organization, and MailChimp and Constant Contact are for smaller to midsize companies. Generally, you want to see what resources you have available for onboarding new software, as well as what your design and development assets available for creating email marketing campaigns are. If you don’t have many resources, the tools aimed at smaller companies may be easier to use.
89 – Terri L. Maurer
Our ‘Designing Strategies’ blog combines an array of WordPress, MailerLite, deep research, plugins and high quality images. – Tweet this
Writing quality content for your ideal audience is just the beginning of a successful blog. Over eight years, our small-business focused ‘Designing Strategies’ blog has grown and matured thanks to trial and error of many blogging tools and plug in applications. Trial and error is the best approach to finding what works best for your publication. There are new and updated apps coming out everyday, keeping your eyes open for something new and useful is important.
With a goal of supporting small business growth and success, it was important for us to produce posts that would help small business owners. We have been on WordPress the whole time. It is by far the best blogging platform available. It is not only user friendly, but has a very quick and easy learning curve. Developers have created a wide range of plug-ins to build upon. After a couple of trials, we settled on Yoast SEO. It not only helps with SEO for keyword selection and meta descriptions, but has improved my writing skills. Yoast is kind of like having your 9th grade English teacher mark up your latest reports with her bright red pen.
We recently switched our EMS (EMail Marketing Service) to MailerLite after sticking with one that seemed to require a PhD in development to use. MailerLite is just what they say: Lite. Its drag and drop platform makes it easy to develop our ‘Designing Strategies’ e-Newsletters and marketing pieces. It offers what we need to create and send out mailings, as well as handling auto-response, pop-ups and landing pages. It’s not full of bells and whistles we’ll never use. What it offers is ease of creating campaigns, handles our mailing list, provides reports, all at a very reasonable cost.
W3 Total Cache plugin keeps our blog performing at optimal speeds. Efficient Related Posts plugin offers additional posts on the topic category readers are researching. WP Most Popular gives the Blog a plug on our other website pages. Last but not least by any means, we are using UpDraft Plus as our back up and restore application. It is far better than the other three backup apps we have tried. For quality images, we have been using Pexel, Unsplash and FreeRangeStock.
A high quality blog isn’t just about writing; it’s about research, topic selection and services of value to your targeted audience.
90 – Jason Falls
My favorite email marketing tool right now is BombBomb. It allows me to easily send videos instead of text which is way more personal, but is built for lead capture, so it’s sophisticated, too. – Tweet this
Email marketing is boring unless you choose to make it not so. BombBomb (which is one of a few platforms doing video email marketing out there) allows you to turn a boring text email into a personalized video to your customers or leads on the go. You can send mass emails to lists that are generic or you can custom record videos so they come across as they are – one-to-one communications. This increases the chances the message will be highly relevant and thus acted upon by the recipient. Any time you can make your message more relevant to the audience, you’re going to increase conversion rates, open rates, revenue and so on. It’s really dumb that we haven’t done more of this until now.
91 – David Krauter
Match Your Email Marketing Programs’s Features with your Needs – the best fit should win the sale! – Tweet this
Match Your Email Marketing Programs’s Features with your Needs – the best fit should win the sale!
In our business we have worked with a whole heap of email marketing programs ourselves and even more when working with clients – so we’ve seen the inside and out of lots of the biggest and even most obscure programs.
So with so many programs out there it’s easy to get confused…
So rather than just review one program here’s how we help make a client a decision which program to choose.
First: we work out exactly what the client needs. If all the client does is send emails, no lead generation or anything else a basic program like AWeber or MailChimp will do the job all day long.
If the client requires opt in forms, tagging systems to segregate the list, send out marketing based on actions a customer takes a more robust and advanced system is required eg. Infusionsoft.
Second: based on the needs of your business now compare what features the program has and make your buying decision based on that.
The biggest mistakes we’ve seen clients make over the years is get confused by functionality they don’t need and actually stopping them from sending the emails in the first place or paying for features and functionalities they’ll never use.
Third: Send emails, drive leads – make money!
92 – Jason Fox
My favorite email marketing tool is the Hubspot WordPress plugin. – Tweet this
The Hubspot WordPress plugin a lead generating CRM super tool… and it is free.
The Hubspot WordPress plugin is a contacts tracking, how many email addresses am I collecting and where are they coming from? Analyzing, Email Marketing pushing, Email Subscribe Widget/Pop-up creating, Lead Prospecting, CRM super tool. All from the convenience of your WordPress dashboard. It integrates with MailChimp, Campaign Monitor, Aweber, Constant Contact, and Get Response email marketing tools.
93 – James Norquay
A powerful email marketing tool is MailChimp, all emails get sent to the inbox (not spam or junk) & the track email open & clicks well. – Tweet this
94 – Ron Sela
When it comes to newsletters and simple marketing automation, you simply can’t look past Mailchimp. – Tweet this
When it comes to newsletters and simple marketing automation, you simply can’t look past Mailchimp. It’s a great choice for e-commerce platforms, allowing for easy integration into your existing website.
It has a simple learning curve, and you don’t need to know any coding. It’s very easy to dive in and start customizing the templates for your brand, your newsletters, sign-up forms, and other promotional materials for your marketing campaigns.
Furthermore, Mailchimp allows for audience segmentation, enabling users to set up various email sequences for different buyer personas. With this and the data insights, it’s easy to use email marketing automation with Mailchimp to grow your audience.
Best of all, as of the day of writing Mailchimp is free for up to a maximum of 2000 subscribers. This is perfect for start-ups, as you can send 12,000 emails each month on the free version, which is plenty to get up and running.
95 – James Mawson
One of the real frustrations with relying on HTML5 validation is that when it scrolls up to alert the user to an invalid entry, it doesn’t adjust for a sticky header, meaning that the relevant field ends up. This is an ugly and confusing behaviour; it makes using your forms much more difficult than it should be.
Validator.js solves this problem while also letting write useful alerts for your users. This means your hard-won visitors are much less likely to get frustrated with the form and leave before they opt-in to your list.
96 – Stephanie Clegg
Right now, it’s all about behavioral email marketing. And for that we love @Infusionsoft. The ability to track leads, conversions and the lifetime value of a customer is key. – Tweet this
97 – Carmen Anderson
ActiveCampaign is behind all of our email marketing efforts at HumanProofDesigns. – Tweet this
ActiveCampaign is behind all of our email marketing efforts at HumanProofDesigns. Specifically, it allows us to keep track of our leads, send contacts through nurturing automations to help keep our subscribers engaged, and refine our emails based on split test results. ActiveCampaign has been a key part of growing our business to 7-figures. We outline our entire email strategy using ActiveCampaign in our new course, The Human Proof Method.
98 – Mike Khorev
YesWare will make you very efficient with email templates, follow-ups, meeting bookings and email opens and clicks tracking. – Tweet this
One of the recent, most effective email marketing tools that I discovered is YesWare. You can connect YesWare to any email software to turn your inbox into a mini-CRM where you can track your email communications, create and use templates, track the performance, add book a meeting functionality to your emails and etc.
One of the most important features for me is the ability to track opens and clicks, so when someone opens my email I will get a notification. That helps in tracking the effectiveness of email marketing and outreach campaigns, and I can be a more effective marketer.
This tool allows to streamline operations and it’s a major timesaver. You get more control of your inbox so you won’t forget to reply to an important email with snooze or automatic follow-up/reminder option.
99 – Jeannie Chan
5 #free tools to help create better #emails. – Tweet this
Besides having good autoresponders or analytics tools, one of the most important aspects of a successful email marketing campaign is to have good emails. We are sharing 5 free tools that help us create better emails.
100 – George Hartley
SmartrMail – it makes it quick and easy to send the right products to the right customers. – Tweet this
The most powerful thing you can do with email marketing is ensuring your emails are better timed and better personalised. This is more than just including the subscriber’s name. In ecommerce, there’s an astounding difference in engagement between a generic product email and an email with personalised products. Amazon realised this quickly, that’s why the emails you get from them are just the products you like. The flip side would be sending women’s summer dresses to men, in Australia, during their winter.
To avoid doing this, I highly recommend setting up segmentations based on your audience demographics and product categories, which could include sex, location, product lines, buying lifecycle. That way you can tailor your emails to a specific segment to make them more relevant.
While any decent email service provider can do this, SmartrMail does go a step further. It has a powerful AI tool for ecommerce stores that determines which products customers are most likely to buy, based on past purchase histories and behaviour on site to calculate recommendations for each subscriber. That way you’re able to ensure that they’re receiving highly personalised emails filled with products they’re most likely to convert with.
101 – Deepanshu Gahlaut
I love MailChimp because of its ease of use and awesome feature set for email marketing. – Tweet this
I love MailChimp because of its ease of use and awesome feature set for email marketing. If you are planning to send drip emails to your prospects over time, I would recommend MailChimp. It allows you to send a series of emails to people after they subscribe to your blog, or buy your products or do some other activity on your website.
102 – Gaurav Kumar
The best email Marketing tool is that which gives you enough rest. – Tweet this
As a blogger, I have used tons of email marketing tools such as ActiveCampaign, MailChimp, Aweber, getresponse, ConstantContact, convertkit, etc. There is no doubt that all have some impressive features and it is not easy to settle with the one. But, the same time it is all about the need and what you want to achieve with the email marketing.
103 – Karan Chopra
Mad Mimi – One of the best tool I experienced for email marketing requirements of ours. – Tweet this
Mad Mimi – One of the best tool I experienced for email marketing requirements of ours. It is easiest on creating, sending as well as on tracking email newsletters online, result of which it is always being our first choice. [https://madmimi.com/]
Flashissue – I like this one because it gives one the power to send bulk emails through Gmail. Courtesy to the large number of people worldwide are using Gmail these days as when compared to any other email services, so having such an email marketing tool onboard is always a plus. [https://www.flashissue.com/]
ToutApp – The best thing about ToutApp is that it works for you at every stage of the sales cycle, then no matter whether you are working towards increasing your market reach by selling it to small medium businesses or the big business giants, OR letting you managing and forecasting accurately. [https://www1.toutapp.com/]
104 – Elizabeth Derby
Using MailChimp to create a strategic, authentic email autoresponder sequence is almost as good as cloning yourself! – Tweet this
I love MailChimp for collecting and cultivating your audience, especially when you’re just getting started making a name for yourself online. Thanks to its free auto-responder sequencing tool, you can create a series of welcome emails that provide real value to your readers and deepen their engagement with your brand—then set it and forget it! I love knowing that new subscribers hear from me no matter what, even if I don’t have time to publish new content. If the internet is one big networking party, an effective and authentic autoresponder sequence (following on from a badass website) Is the next best thing to cloning yourself.
105 – Joe Gallant
Choosing from similar email tools can be helped by considering ease of use, frequency of updates and speed of the support team’s response. And don’t underestimate the importance of planning – use tools like Trello and Zapier to map out your email success strategy! – Tweet this
There are loads of great email service providers out there – and many share some similar features. So it’s important to find one that works for you and is easy to use. Take a look at the ‘recently added’ section of the provider’s site – this will give you a good idea of how regularly the tools are updated. Send a question or two to the support team – this will let you know how quickly any issues will be resolved for you.
Finally, don’t forget that one of the hardest parts of email marketing is staying organised! I can’t recommend Trello highly enough for keeping track of your email campaigns, and you get bonus points if your tool can integrate with Trello via Zapier. Get organised with recording your future plans and your past results, and strategically mapping out how to use the power of email to help you grow!
106 – Rachit Singh
We all have different channels where we work, it all depends on which one we’re trying to grow. Email can be one of them! – Tweet this
I find it amazing how hard or tricky people assume email marketing to be. We all have tons of different channels where we work, it all depends on which we want to grow. I mean, We have accounts on facebook, youtube, Instagram, blog and so on. Now, it’s on us which one we want to grow further.
For example, if you’re trying to grow your youtube channel, you’ll promote it everywhere, from your blog to facebook and so on. Same goes for email marketing. If you want to build your list, you have to promote it everywhere.
I use a handful of tools for growing my email list. This includes WordPress plugin bloom, which is an optin creation plugin for WordPress. Next up, I use Amazon’s book creator for creating ebooks to offer a lead magnet. I also use MailChimp for automation and storing my lists. At last, I use beaver builder to create landing pages for my newsletters.
107 – Nirmala Santhakumar
I use MailChimp as its free plan lets us send 12,000 emails per month for up to 2000. – Tweet this
If the digital enthusiasts want to build a loyal following, increase sale and get repeat visits, then the email marketing tool is an ideal solution.
I use MailChimp as its free plan lets us send 12,000 emails per month for up to 2000. Moreover, we can create landing pages & pop-ups and analyze basic reports and do A/B split tests to boost the conversions.
108 – Sathish Arumugam
My all-time favorite email marketing tools: GetResponse & ConvertKit for its automation features. – Tweet this
Both GetResponse and ConvertKit are fierce competitors in offering best services and advanced features to its customers. The highlight is that these email marketing tools are easy to integrate with third party software like Zendesk, Leadpages, etc. The cloud based email software – ConvertKit is not only best email marketing software; I prefer to use it as my primary lead generation tool. Using which, I could set specific opt-in forms for particular blog posts depending on the audience behavior. This makes a drastic difference in building my email subscribers list.
GetResponse is favorite for its simplicity in getting jobs done. To get started with email marketing campaigns using GetResponse, it does not require any technical experience. With single clicks, I am able to view segment subscribers, hourly fluctuations, conversions, etc. The autoresponders, email intelligence, list booster are its unique features which makes me use it for years and further.
109 – Manidipa Bhaumik
If you want to make your email marketing strategy effective, you must have the right set of tools in place. – Tweet this
Email marketing still has one of the highest conversion rates compared to many other marketing channels. Having an active email list helps you bring the targeted traffic to your website. This traffic can be easily converted into sales and gradually your loyal customers.
And the best part is you can build a big email list without spending huge on your marketing budget. There are many free and paid tools available in the market, which can help you achieve your list much faster.
MailChimp – MailChimp is designed to support both small and large businesses. It is free for first 2000 subscriber, which is quite a good number for the beginners to start with. Once your business expands, you can upgrade to their higher plans.
Aweber – Aweber is a widely used paid email marketing service. If you want more premium features from your email service provider, then Aweber is the place where you should go. It comes with tons of ready-made templates and tools to customize your email campaign. You can even make your new customer aware about your old content through their auto responder feature.
OptinMonster – Capturing leads is not an easy job. You must have a solid system to capture the email IDs of your target audience. OptinMonster helps you capture even those email optins, which otherwise might have abandoned from your site. It is easy on pocket and helps to utilize every corner of your site. You can create beautiful forms and place them at your desired places. It also allows you A/B test your forms and choose the best performing one.
If you want to make your email marketing strategy effective, it is important to have the right set of tools in place.
110 – Krishna De
Create beautiful responsive emails without the need of a designer using @Publicate_ recommends @KrishnaDe – Tweet this
Curated newsletters have become more popular over the years, but creating an engaging ezine, even when it is curated takes time.
A tool that can help speed up things for you is probably a best-kept secret in the world of email marketing and is called Publicate.
Publicate makes it easy for you to create curations that you can send to internal contacts, perhaps through Gmail or Outlook. Or you can use it to design your public newsletter and export it as responsive HTML which you can then distribute using whichever newsletter or email marketing tool that you use.
You can even embed your Publicate curation within your WordPress.org site with just one click.
If you are stuck for images to make your email communication more visually impactful, you can access royalty free image and GIF libraries within the app. Of course, you can also add your own images and cross and position them in your branded template that you create within Publicate.
Some of their customers are big brands such as Pepsi and Microsoft through to solo-preneurs and freelancers.
So if you are looking for an easy way to easily and quickly design your responsive email communications, you just might want to give Publicate a try.
111 – Emily Davis
MailChimp keeps my brand in front of my most valuable customers. – Tweet this
Building my customer list has been instrumental to the growth of my business. MailChimp is such an invaluable tool for sending out e-newsletters. I find that my most loyal repeat customers welcome the opportunity for me to contact them via e-mail, and MailChimp makes the design and setup process easy and efficient.
112 – Evgeniy Garkaviy
My 3 best email marketing tools are Mail Chimp – they have 2,000 emails free trial. Get Reponse – with very affordable pricing packages and SendinBlue with transactional emails. – Tweet this
I would like to name my 3 best email marketing tools:
- Mail Chimp – is the first email marketing tool I started to use many years ago. One of the main advantages for me was free option if you have fewer than 2,000 subscribers. So it is very good option to small businesses. It is very easy to use even for beginners. Most of my sites are WP powered and Mail Chimp has official WP plugin so you can integrate it very easy on your site.
- Get Response – the main advantage of this service is its price. It not free but their price is quite affordable. Their pre-designed email templates are very nice. You can find even holiday related: Christmas, Valentine’s Day, Easter etc. Like Mail Chimp it has integrations with many tools and CMS.
- SendinBlue – they are naming themselves as best transactional email service and I completely agree. Most people are not aware of SendinBlue but I tested it and was quite pleased with their features.
113 – Jake Idoko
Most people are very happy to provide their email address when they have a chance of winning something. – Tweet this
My favourite email lead generation tool is the good, old fashion competition to win prizes. You will not believe the number of people, who are happy provide their email address, when you run a competition, where they can win something. You can also try a variant of the same formula, which is to provide a free, useful resource, which can only be downloaded by providing details, including your email address.
Email marketing is definitely lucrative. There is no doubt that you can bring in new clients, increase sales and boost brand recognition. But email marketing can be challenging and expensive as well – especially if early attempts turn off potential customers. Learn from the pros and use their wisdom to build your own.
The Importance of Eye-Catching and Trendy Topics for Your Blog Content
Today, there are more blogs on the internet than ever before and over 3 million blog posts gets published on the Internet every day. So, you have to develop a strategy to separate yourself from other blogs and show your audience that you’re worth remembering. Getting your blog noticed requires three essential elements: focusing on a niche and writing for a targeted audience, balancing evergreen topics with trends and ensuring shareability. As we see, it all starts with eye-catching and trendy topics. But why? Let’s explore.
What keeps a blog alive? It’s consistent flow of traffic – new as well as returning. Creating a perfect balance between evergreen topics and trendy topics is one of the best ways to have sustainable traffic. Ideally, your blog should have a perfect mixture of both trending and evergreen content. While evergreen content never expires, trendy content keeps it relevant. Eye-catching and trendy content proves that your blog is living “in the moment” and paying attention to what’s happening around. That’s why it’s always important to cover the space that’s trendy and interesting to your audience. One of the most significant ways to develop a loyal online following is being part of the conversation. Readers value fresh and trendy content. And they prefer frequent sites that feature constant updates about whatever matters most to each individual user. So Be There or Be Square!
Avinash Kaushik, the author of Web Analytics 2.0 and Web Analytics: An Hour a Day, once said “Content is anything that adds value to the reader’s life”. To rise above the noise, you need to provide incredible value to your readers consistently using your blog. Timely and relevant content is the best way for creating value for your audience. That’s why when it comes to capturing and holding attention, trending content always wins over other content. Trending topics get more traction as they’re relatively more valuable to the reader. Being useful and relevant is the only way to get readers to tune-in. They relate with your post, thank you and engage. When users are engaged, they will be your returning visitor, interact with your content and share it.
Better Search Ranking
Creating fresh trendy content is much more fun than creating back-links but it has the same effect. Such content is more likely to get organic links and social shares as well. Always keep in mind that social networks represent a huge mass of people who stand behind the web page and the brand. So, increase “shareability” of your content with trendy and eye-catching topics. That’s how you outrank the competition when there are millions of people posting content daily. At its core, fresh content is content that is up-to-date, newsworthy and relevant to current events. When it comes to Query Deserves Freshness (QDF), Google tries to identify the topics and search requests where the user has a desire for new and current contents. Thus, when the spike in search volume occurs, Google prioritizes websites with high freshness score (fresh results) compared to websites with low freshness score (stale results). Celebrities’ death, affair, break up, new release etc. always create a massive amount of new articles around the topic. For example, Stan Lee died in 12 November, 2018. If we look at the Google trends data for that particular week – 12 November, 2018 to 18 November, 2018, we notice that Google marked the search term “Stan Lee” as “Breakout”. It means this particular search term grew by more than 5000%. Now let’s see how content publishers leveraged this spike in search volume. If you google “Stan Lee”, you should find lots of articles on the Google first page which were actually published on 12 November and the following week! These pages didn’t even exist before 12 November. They just outranked thousands of pages with their fresh contents.
Lowering bounce rate
One of the most common blogging obstacles is finding a way to hook and keep your audience engaged and lower bounce rate. Time sensitive content can be the answer. Trendy and fresh content is catchier than general truths or case studies. Time sensitive trendy content shows that you’re on top of the news and you’re ready and willing to write something that can be used immediately. So, do not hesitate to get going right away when you are working with eye-catching and trendy topics. By introducing an element of urgency, you can get your target audience to take notice. While working with trendy contents, don’t go for random trends. Identify the core target audience of the blog and create trendy content around that audience and your niche. Google loves niche content on websites. When someone clicks a result on the SERP, Google pays attention to how long they stay on that particular website or blog and there are no better signals than engaged users on a specific site.
Love it or hate it, social media is integral to how audiences discover, consume and engage with content. That’s why shareability of your content matters. But what makes a piece of content shareable in the first place? There are certain qualities that shareable pieces have in common. And undoubtedly, eye-catching and trendy topics is one of them. If more people share your content, it will increase your reach and the likelihood of others engaging with your content. Anytime a reader shares your content on social media, search engines count it as a “vote of confidence” in your brand.
Now you know the importance of eye-catching and trendy topics for your blogging. So, the next question is: how to find trendy topics? There are many ways to tap into trends, understand what your audience is searching for, and discover unexpected ways to reach new people. Let’s explore some very effective tools.
When one term in particular spikes in relation to other searches, Google classifies it as a trend. And Google suggests us to use Google Trends to find the trends. While traditional keyword research tools tend to be very one-dimensional, Google Trends shows you a multidimensional view of queries. If you want to check factors like seasonality, geographic location, and media coverage, Google Trends is second to none. It helps us to “Explore what the world is searching.” Google Trends enables us to compare search terms and see their popularity over time. Google has recently revamped the Trending searches option available within Google Trends. This revamped Trending searches section shows what is trending in search right now, both daily and minute-by-minute. If a trend is going up this means to focus energy on creating content for this trend.
Google Keyword Planner
Keyword research is the process of learning the words and phrases people typically use to search for information online. If you want to do keyword research to understand what people are actually searching for, Google offers a free keyword research tool: Google Keyword Planner. It’s a wonderful tool for the bloggers looking for topics to blog about. Google Keyword Planner enables you to stay on top of keyword trends and ensure content remains relevant. With Keyword Planner, you can find trendy topics for your blog that are relevant to your niche. Google’s Keyword Planner tool has very recently undergone a rigorous revamp. With this revamped planner, you can see beautiful chart illustrating the keyword volume trends for a certain period of time. The new mobile, location and trending data paired with these super-useful visualizations should help bloggers to find trendy topics for blogging. But keep in mind that Google Keyword Planner has been designed with Adwords advertisers in mind. So, it is quite natural that there are some features in the tool that might not be useful for the bloggers.
Ahrefs Content Explorer
When it comes to topic finding tools, there are a few that are as effective and efficient as Ahrefs Content Explorer. Content Explorer helps blogger find the most shared and ‘linked-to’ content. You can use publish date filter to figure out latest trends for a particular niche. You can also use any keyword into content explorer and it will generate a list of the most popular articles based on their “performance metrics”. There are different types of metrics including Social shares, Organic search traffic and Referring domains.
One final tip. Each type of blog has its particularities, rules, and trends. So, go with the trends but don’t forget your audience and you niche. Don’t forget why you do blogging or the reason that prompted you to initiate the blog. You might have a million trendy topics bouncing around your head, but stay focused on and loyal to your niche and choose the ones that your audience is waiting for.
8 Brilliant Ideas to Improve Customer Service for Your Business
The business world is booming across the globe and America is leading the way with 30 million registered small businesses in operation across the country.
Why is business so hot right now? Because the economy is on fire.
Consumer confidence is up, unemployment is down, and people are spending money. All of that means tremendous opportunity for business owners who are willing to throw their products and services into the fray.
Just because opportunity is out there though doesn’t mean that cashing in on it is easy. With all of the competition, it can be hard to attract and retain customers.
One of the best ways to cut through your market’s clutter is to have outstanding customer service. Therein lies the aim of this article.
We want to teach you how to improve customer service within your organization so you can boost consumer retention and create brand evangelists!
1. Don’t Aim for the Lowest Common Denominator
You may be surprised to hear this, but when it comes to how to improve customer service, for most organizations it’s not about building policies around offering outstanding consumer experiences. It’s about building policies around competition.
That’s a horrendous way to approach your customer service philosophy.
Having good customer service doesn’t mean offering the average of what everybody else is offering. It means taking the time to dig into the consumer experience and ask yourself what it is your customers want.
Once you have an answer to that question, even if the resulting directives put you ahead of what’s expected per industry standards, implement them.
Be a trailblazer when it comes to your customer service experience. Be consumer-centric. Don’t be a copycat.
2. People Want Their Issues Solved… Period
A lot of people mistake offering good customer service as being over the top. You hear stories all the time of companies sending people pizzas or giving them $1000 worth of products because they experienced a simple shipping snag with a product.
That’s not where your team’s head should be at.
Doing outlandish things for customers isn’t scalable and it isn’t what’s going to put your business on the map as one that’s noted for outstanding customer service.
What’s going to move the needle for you systematically is simply being able to solve people’s problems, fast.
Focus on what consumers need, not on what they don’t.
3. Get Customers In Front of a Person Immediately
There is nothing more frustrating than arguing with robots on the phone. Do not subject your customers to that experience.
Only have them interfacing with robots for the most necessary reasons and get them to an operator, ASAP.
4. Make Customer Service a Priority
Answering the question of how to improve customer service isn’t something that can be done by making it the keynote in a meeting, coming away with some bullet-point directives, and revisiting the issue in a year.
Good customer service takes being made a priority.
Remember, people are willing to pay more for products and services if they know they’re going to get good service.
Because of that, you don’t want to look at customer service attention as something that’s going to drain your resources. You’ll want to look at it as a financial investment!
5. Find Opportunity in Negative Feedback
If you’re annoyed whenever you see a 1-star review come in on Google, Facebook or Yelp, don’t be. There is a lot of opportunity that can come from bad reviews.
For starters, your bad reviews may reveal places where you can make improvements to your business. That insight is extremely valuable.
Second, when you respond to negative (and sometimes irate) reviews with professionalism and tact, you show onlookers that they can trust you.
That will translate into more level-headed customers taking the leap and doing business with you.
You can read more here about the opportunity that exists in angry customers.
6. Survey Customers
Feedback is essential to successfully navigating all of your “how to improve customer service” concerns. Don’t be afraid to ask people for it.
When a customer service call or chat is over, ask people if they’ll take a quick survey. After a call, send a follow-up email to customers asking for their feedback.
Whatever you can do to get people’s honest perspective on how your team is performing is well worth any time and investment it takes to get those features in place.
7. Have Self-Help Resources, but Don’t Make Contact Impossible
Having an FAQ document on your website is a great way to answer consumer’s simple questions without tying up your phone lines. They are not an excuse to not let people contact you though.
So many companies hide their contact information behind pages and pages of tutorials and FAQ’s when all customers want to do is speak to someone.
If your customers don’t want to read, don’t make them. Always give people the option to reach out to someone on your support team.
8. Never Tolerate Unprofessional Behavior From Your Team
We appreciate that irate customers can be difficult to deal with and that some of those customers may not be worth the money they bring to your company. Still, there is no reason for your customer support team to stoop to customer’s bad behavior.
If you’re noticing your staff firing back at rude customers in a way that is unprofessional, reprimand them. If the behavior continues, re-train them. If it persists, let them go.
As a business, you’re held to a higher standard than your customers. If you or your team doesn’t believe that, you have no business competing in today’s market.
Wrapping Up Ideas on How to Improve Customer Service for Your Business
We’ve just shared with you 8 outstanding ideas on how to improve customer service for your business. Our recommendation is to implement as many of our suggestions as possible as quickly as possible.
If you do, you’ll notice the benefits almost immediately.
For more of the best business advice you can find online, check our additional content on Blogging Tips!
The Top 10 E-Commerce Blogs Every Store Owner Needs to Follow
E-commerce is a very wide business that has many different branches, niches and it is always expanding and changing. Therefore, in order to become or keep being successful, we need to constantly update our knowledge and look for ways to improve our business strategies.
A fantastic and very interesting way to do it is by reading the best blogs about e-commerce on the internet. We enjoy success stories like 30 under 30 in e-commerce, so why not read more content like this? In this article you’ll find short reviews about 10 e-commerce blogs that we recommend reading.
A Better Lemonade Stand
A Better Lemonade Stand is one of the most popular e-commerce blogs lately that is mostly read by entrepreneurs of new projects but also remembered by experienced business people.
The blog mostly focuses on practical articles that give useful advice to entrepreneurs. Currently, it has more than 35k subscriptions and can offer video training and some interesting case studies.
Bloggingtips.com is a fresh yet very interesting blog that we started about e-commerce to read and grasp some new ideas for your current or future business.
It is mainly focused on blogging and can truly offer some valuable tips on how to gain more profits by adding a blog to your e-commerce website. It also explains the advantages of committed long term blogging that will help you not lose motivation for continuing to write it. Also, it has many articles on how to do it correctly and efficiently.
Profitindustry.com is another new e-commerce blog that is full of useful information, innovative ideas, and articles about the best ecommerce platforms which is very handy for anyone who is interested in this kind of business.
Here you’ll also discover some interesting interviews and reviews. There aren’t so many of them on the website yet, because it’s a completely new project, but some promising content is coming up very soon.
eCommerceFuel is both an e-commerce blog and a private community that is mostly focused on the experienced 7-figure plus e-shop owners.
Here you can find interesting and inspirational podcast to listen to, a listing of e-commerce jobs, a private discussion forum with thousands of monthly contributions, and exclusive tools to help you grow your business even more.
Get Elastic is an e-commerce blog that has an insanely high amount of subscriptions and was named to be number one e-commerce blog by the PosRak, which is a serious evaluation.
The blog has much valuable insights on e-commerce and is absolutely worth subscribing and reading. It was even chosen as top 15 entrepreneur blogs worth reading by the Wall Street Journal, which is a high rank too.
Shopify is one of the most known e-commerce platforms worldwide, so there’s no surprise they have a pretty insightful blog of their own where you can find valuable advice on e-commerce.
It’s believed to be one of the most favorite blogs to read between people who work with e-commerce because it is more social than any others. This is because the articles receive many comments and there are always lively discussions happening.
Bigcommerce is an e-commerce blog and platform with 99,99% uptime which is highly reliable and valued by their customers. On the blog, you’ll find useful articles and posts on marketing, e-commerce, and also selling.
It’s also a great treat for those of you who enjoy some quality case studies – you’ll discover quite a few of them here.
Volusion has more different content than the usual e-commerce websites and blogs. Volusion also offers webinars to their readers where you can learn more about the topic you care about.
The blog focuses on fresh e-commerce insights so that you would be always updated. Here you’ll discover some wider topics like SEO, marketing, and much more.
Internet Retailer is a place for those of you who like to read about strategies, data analysis, and technical information. It even has different segments of Research & Data, New & Analysis, and Learning Lab on their website so you could focus on the topics you care most about.
And for those who want to keep up with the trends and the newest information possible – there is also a “Trending Topics” segments with the latest news and updates.
Bootstrapping Ecommerce is both an e-commerce and marketing blog, which is very useful because these two topics couldn’t possibly function without each other.
The blog is written by Shabbir Nooruddin and is mainly meant for entrepreneurs, kickstarters, and startupers – the ones who are new to the business and want to learn more.
The World of eCommerce and Online Business
If you enjoyed this list of top ecommerce blogs, be sure to check out my other article on how to get started with your own online business, and finding the right dropshippers and payment processors for your ecommerce site. Once you start to compile a list of trusted and recommended companies and solutions to work with, it will make the launch process a whole lot easier.
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