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Creative Ways to Use VoIP as a Marketing Tool for Your Online Business

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VoIP is an abbreviation for Voice over Internet Protocol. In layman’s terms, internet protocols are used to conduct the telephonic conversations without using the traditional phone lines.

As the name VoIP suggests, all the communication is takes place by using the internet connection and the quality of phone calls depends on the quality of internet connection. Faster the internet connection, better will be the communication,

Woking of VoIP involves taking the voice from sender side as analogue signals, processing of these signals to convert them to digital signals and then transfer of these digital signals to the receiver by using the internet protocols.

This method is economic and very useful. Once it’s set up, it can be used to make calls around the globe no matter you want to call, and it’ll not charge you like landlines or mobile networks, for example if you call abroad using landline or mobile network, it will cost you more than national calls, but VoIP is lot cheaper than using normal phones.

How VoIP can be used to Market the Business?

When starting a new business or company, the hardest part is to advertise the business. Present the services to other people in a creative way so that they can learn about your business and hence use your services. With advancements in technology there are a lot of new ways to do the marketing but choosing the most economic method is a challenge. In this article you will get to know about such tool that is not specifically use for marketing but can also be used for marketing beside its actual working. Yes, you guess it right, It’s Voice over Internet Protocol system. It’s used to conduct phone calls with the help of internet without using regular landlines or mobile phone lines. Before discussing about the actuals ways to use VoIP for Marketing, let’s first discuss the types of equipment needed to run VoIP setup.

There are different methods of VoIP that can be used according to your needs, so the range of equipment needed for installing and using VoIP depend on your choice of method. The first and the main thing you’ll need is a broadband connection – preferably a fibre optic because it’s more reliable and have fast speed broadband, with unlimited data connection so that you can make as many voice calls as you need to.

For VoIP with a smartphone, a smartphone with Wi-Fi connection and the desired VoIP app is all what you need for the successful application of VoIP.

For VoIP with a computer, you’ll definitely need a personal desktop computer or a laptop with a fast and reliable internet connection, the right application, headphones for private conversations and/or speakers and a microphone. Headsets are good for private conversations and not disturbing others while its totally up to you how you like.

For VoIP with an adapter, the most important thing you need is VoIP adapter, and of course a compatible phone. If it plugs into the phone then it’s sufficient but if it needs to be plugged into a router, then the compatible router is also needed.

VoIP providers do have their own requirements and work things differently, so you can check the GetVoIP platform to select the right VoIP provider and then the provider can provide you with more information on this. They will help you in every aspect, from beginning till end and even after setting up the VoIP for your use in terms of maintenance.

Ways to Use VoIP as Marketing Tool

– Play customized Marketing Message while putting callers on hold:

Usually companies play the elevator music for users when they are on hold but it’s not a good idea. Despite of playing music, you should record a customized message regarding the services you provide and play the message for callers, it will not only engage the users but will also act as call to action, they will surely get a chance to get familiarize with your business and use your services in future.

Recording a long message with lots of information can also bore the callers so always try to be short and to the point when delivering some message. It will help caller grasp the information easily without overwhelming them.

– Activate Click to Call button:

Using this great VoIP feature i.e. Click to Call is another important way to perform marketing. Activating the Click to Call button on your online website, social media campaigns and emails can help the customers in contacting you directly through this button rather than finding your company’s contact number, saving it and then reaching to you by dialing the number. It’s the quick and effective way to get more users.

– Use of Toll-Free Number:

In the past only, big companies were able to buy and use a toll-free number but now with the provision of VoIP call setups, even small businesses and start-ups can buy a toll-free number at a cheap rate. Using toll-free numbers can increase your company reach and expand your accessibility within the market. Users can directly contact you without risk of getting charge for the call. It’s a great idea to attract the users which is cost effective only with the help of VoIP.

Other Advantages of VoIP

Apart from acting as a smart marketing tool for online businesses, VoIP has below mentioned advantages.

Money matters a lot in everything, the plus point of VoIP is its economic nature. VoIP service can be very cheap as compared to other regular landline or mobile calls, especially for overseas usage. If it’s just for your personal use, you can even use it completely free with certain applications like FaceTime, and Skype if the receiver is also having these app installed on their system.

The sound quality can be made clearer and good quality with high speed internet connections. Different people can make calls at the same time which is of course better option than splashing out on arranging different mobiles or landlines which reduces the cost and increase the sound quality.

Conclusion:

Promotion of new businesses and start-ups doesn’t need to be very heavy on pocket. Using one tool to undertake multiple activates is a great way for start-ups to save money and invest in business. Using VoIP can not only make the VoIP phone calls for the business which is less costly than traditional phone lines and more productive, but it can also be creatively used to do marketing. Above mentioned some tips can help you in using the VoIP setup for implementing the effective marketing strategies for your business.

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I am Fawad Malik, writer and blogger who loves to write articles related to Blogging and also the new trends that are ruling the world nowadays.

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5 Must-Do Tips Before Publishing A Lifestyle Blog

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Running a lifestyle blog can be very profitable. You can make a steady stream of passive income writing about everyday topics that you are passionate about. The best part is that lifestyle blogs are pretty simple to take on and keep going. Your blogs can be about travel, daily life experiences, or even a vlog (video blog).

However, prior to publishing your blog online, you need to adhere to a few important, yet simple principles. The most important step is finding your niche. Choosing the right niche can save you a tremendous number of headaches down the road. Once you selected the perfect niche, there are some other factors you need to keep in mind while finding your voice. We compiled a list of must-do tips for anyone ready to publish a lifestyle blog. Let’s dive in!

1 – What niche is best for your lifestyle blog?

Before you begin any work toward launching a lifestyle blog, you need to carefully define your niche. Some blogs have very broad niches, while others are much narrower. The blogs with a broader niche can generate a lot more revenue if they become prominent enough. However, it is difficult to succeed with a very broad niche without a massive budget and a willingness to create thousands of posts. If you are trying to get results more quickly and on a smaller budget, then you should stick a tighter niche.

If you plan on writing about your world travels, your niche could be traveling the world while blogging. If you plan on traveling by boat only, maybe your niche can be sailing and blogging. You can draw from a number of best boating blogs for inspiration on this.

Whatever your niche, be sure to have it clearly defined before doing anything else. Why? Having a solid niche market and idea in place will dictate the type of content you plan on publishing. It also helps keep your content unique and authoritative. People do like to read, but they would rather be entertained and engaged when doing so. Defining your niche can do just that. It also helps you stay focused down the road as well.

2 – Identify your ideal target audience

You can write until your fingers bleed, but if you don’t have a clearly defined target audience that is easy to monetize, it is all just a waste of time. If you aren’t specific enough when defining your audience, then you will not be able to create content that resonates with any of them. What steps should you take to define and get a better understanding of your target audience?

Aim for 1,000 true followers and the rest will fall into place. By having a very defined target audience, you can essentially write just for them. That is why 1,000 people should be your hallmark. Because if you can get 1,000 people truly engaged in your content, you can get 100,000 people later on. That’s because it is the same process, only scaled. And your 1,000 true followers will help you reach 100,000 by becoming advocates for you and your content.

3 – Have a clever blog name and tagline

You are not simply creating a blog and writing content for your target audience. You are creating a brand. You are your brand, and every successful brand has a clever name and tagline. This is essential if you want to have growth and success with some passive income rolling in.

With your niche on your mind, start brainstorming name and tagline ideas. It is best practice not to rush this process. By the end of a few hours of brainstorming, you should have at least 50 names and taglines on paper. After that, narrow it to 10, then three, then just one. Feel free to get family and friends advice too, because you may not be seeing something they can. Once you have it, check to make sure it is available for use on WordPress and social media channels.

4 – Choose The Right Blogging Platform For You And Your Budget

Once you have chosen a domain name and outlined the general direction of your blog, you should choose a blogging platform and content management system (CMS) that works for you. One of the best is WordPress. With WordPress, you can get a paid or free blogging website. It is best to go with paid, because you can lock in your domain name, serve up ads, and have more control of the user experience (UX) you deliver to your target audience.

5 – Do Detailed Keyword Research And Write 10 Blogs

This is going to be the hardest part of starting your lifestyle blog. You can’t just start writing content that you think readers will like. It needs to get attention and help you build your audience. Content is certainly great, but ensuring your content is ranking well on search engines, like Google, as well as having enough content for site visitors to browse is critical.

For example, if you attract a visitor to your site via one blog and they love it, but can’t find anything else, they will probably not subscribe to your site, or visit again. You just lost one of your 1,000 true followers right from the start. Instead, write 10 blog posts and have them ready to go when it is time to publish your blogging site online.

And do your due diligence when it comes to keyword research. There are plenty of platforms out there you can use to find great keywords that have low ranking difficulty with reasonable monthly search volume. Google Keyword Planner is useful for this, and free.

Good Luck With Your Lifestyle Blog!

Starting a lifestyle blog is exciting. The above must-do tips can serve as your quick startup guide, but they are certainly not all the aspects you need to know. Do your research and be sure to put your best foot forward when you decide to publish your lifestyle blog online. What is your top blogging tip?

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Every Blogger Starts Somewhere

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The NBA all star game went down during the past weekend.

Kyrie Irving, Ben Simmons, Joel Embid and D’Angelo Russel all made the all star team. These 4 bright, young stars share something in common; each was coached in high school by Kevin Boyle.

Kevin Boyle is one of the top high school coaches in the nation. Coaching 4 players who would be all stars during the same year is an unreal feat, when you consider the odds. Well before Kevin became a superstar coach at Montverde Academy in Florida or at St Pat’s high school in New Jersey, I remember him stalking the sidelines as a high energy, sometimes nutty, but always passionate, grammar school coach at St. Joe’s in Roselle, New Jersey, in the mid 80’s.

The coaching superstar who coached 4 future NBA all stars once coached little kids during a CYO game in gyms with capacity of, say 30 people.

As a grammar school CYO all star, I remember this intense coach trying to get his guards to trap me into a turnover. I had handles back then, so I danced through his press. Anyway, that passionate grade school coach persistently asked the athletic director at St. Pat’s for the soon to be open coaching job. Kevin was no veteran, but still hung out at the American Legion, where the AD spent time. Eventually, the athletic director hired Boyle, and Kevin built St. Pat’s into a national power, spawning NBA talents like Al Harrington, Sam Dalembert, Kyrie Irving and Michael Gilchrist. He made the move to Montverde, coaching stars like Simmons, Russel and Embid, as well as current Duke star Rowan Barrett.

But 35 years before he coached 4 NBA all stars, he stalked the sidelines as a grammar school coach, persistently pressing for a high school coaching job of a St. Pat’s program that had struggled for a decade.

We all start somewhere in life, blogging-wise, and often, the beginnings are humble.

I was an unemployed security guard who did not know the definition of blogging, 10 years ago. Yet today, I circle the globe through blogging, having been featured on world famous sites. Struggling bloggers wrongly assume I was always successful, but 10 years ago, I was a broke, laid off security guard, not a successful blogger.

We all start somewhere.

Virtually all of us start from humble beginnings.

Never assume successful bloggers:

  • had it easy
  • were connected
  • were always successful
  • never had to face daunting obstacles
  • had everything handed to them

You need to be:

  • passionate
  • humble
  • confident
  • clear
  • patient
  • persistent
  • generous

to succeed with blogging. You need to have a vision, too. Kevin Boyle did not see himself as just a grammar school basketball coach. He saw himself building St. Pat’s into a national power, landed the job through being persistent and being passionate about the game, took some lumps, and eventually helped build the basketball team into one of the top 5 or 10 teams year in and year out, before heading to Montverde and turning that program into the dominant power in high school basketball.

Fools assume that he was always connected, that he got lucky and that everything fell into place for him. I can personally attest; seeing him stalk the sidelines in 1985, at tiny OLP in New Providence, New Jersey, I knew he was different than any CYO coach I had seen. I eventually followed his St. Patrick’s program for some 15 years after my high school career and still keep tabs on his success at Montverde.

The high school coach who turns out more NBA all stars than Coach K at Duke had the most humble beginnings. Remember this, if nobody seems to read your blog, right now. Develop a vision. See through blogging obstacles.

We all start somewhere, seemingly light years away from where we will be down the road.

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1 Mental Block that Plagued Every Blogger Who Ever Blogged

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Unless you are the Dalai Lama, you, at one time or another, became highly attached to a single blog post. I do not care who you are. 8 figure bloggers allowed their fears to attach them to a blog post. 8 cent bloggers allowed fear to attach them to blog posts.

Now, the happiest, most successful bloggers face, hug and release this fear, for sure. But every blogger allowed fear to goad them to TRY LIKE HELL to drive traffic or profits to a single blog post. Or, being human and foolish, we allow fear-attachment to goad us into thinking that publishing a guest post on a blog with a million member community instantly leads to millions of dollars in blogging profits.

Nope.

I recall being featured on Virgin Dot Com. Floored and humbled, for sure, but I was kinda detached about the feature, being more grounded in love and gratitude, and less fear-attached to any single platform, post or opportunity.

Happy, successful bloggers own this fear-attachment, let it go and adopt an abundance mentality. While most bloggers publish a single post and try to SQUEEZE as much out of it as possible, due to fear and attachment, I developed an abundance mentality and published 700 posts on Blogging Tips Dot Com. Heck; I have published 70 guest posts on the blog of Enstine Muki. For most bloggers, publishing 70 guest posts in total is quite a feat. I published 770 guest posts….between 2 blogs alone.

Why?

How am I so prolific?

I have largely conquered the fear of trying to GET as much traffic and profits as possible through any single blog post. I blog from an energy of love, fun and abundance, mainly, not fear, tension and scarcity. Few bloggers have mastered this mindset; only the happiest, most detached bloggers become so prolific, it makes our heads spin.

You Are Human

Of course you become a little attached to any one blog post. This is not a problem. But you need to be honest; the attachment is fear, and as the attachment and fear grow, you move from abundance and worldly success, to scarcity and blogging struggle.

A Good Mindset for Abundance Mentality

Alonzo Pichardo wisely advises to publish content, and let it do what it does. I agree. I never check metrics. Genuinely; if blogging is energy and if I am having fun, I reached my goal. Increasing success is imminent. I trust my feelings, not inanimate numbers on a screen. This is the abundance mentality in action.

 

Why this Mindset Prospers

I appear to be in a million places at once because I never attachment to any one post or video. Per Alonzo, I let the content do what it does. Not being shackled by stats, I keep creating, expand my presence, appear to be all over, and see greater success. Meanwhile, most fear-scarcity bloggers write a single post and waste their time and energy:

  • trying to GET as much as possible through it, promoting it in thousands of places over the next 30 days
  • obsessively checking post metrics every few minutes, or, every hour, after publishing the post
  • panicking and bailing on proven strategies when a single post does not meet their expectations

All while this crowd makes all these mistakes, I am publishing hundreds of pieces of content over the same month, and also, meeting tons of new bloggers through genuine blog commenting, enjoying the ride.

Publish a post, promote it in a few spots, then move on to the next post, video or blog comment.

Develop an abundance mindset.

See increased blogging success and enjoy the ride.

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