Are you curious to know how to increase affiliate sales from your website? Do you know why few bloggers make thousands of dollars in affiliate commissions while others find it difficult to make even one sale?
Hands down, affiliate marketing is the best way to make money online. It helps you earn passive income which means you can make money even while you sleep. But here’s the thing: it’s not at all easy to increase affiliate sales.
If you’re struggling to boost your affiliate product sales, this post is for you where we’ll discuss about some of the most effective ways to start increasing affiliate sales quickly.
Let’s get into the details without much ado.
Top 5 Ways to Boost Your Website Affiliate Sales In 2018 And Beyond
#1. Educate, don’t sell
Educating your audience is the most effective to build long term relationship and make sales from your website. Unfortunately most people send sales pitches as soon as they start building an email list. While it may work for few industry but it doesn’t work in all industries.
If you’re wondering about how you can educate your website audience into a sale, here are few most effective tips for you.
Offer expert advice:
One of the reasons to start a blog is you can use your content to educate your audience easily. Instead of creating generic content, offer expert advice through your website.
Remember, people don’t buy from strangers. That’s why it’s so important for you to become a go-to guy in your industry. If people perceive you as an expert in your field, it’s so easy to convert your audience into customers because people trust influencers and prefer to buy.
That being said, even if you’re just starting out, you can achieve expert status through your content (be it through podcasts, videos or articles). Make sure to spend as much time as you can to create timeless content that actually helps your audience.
Learn from competitors:
Competitor research is one of the most effective ways to learn how to sell more from your websites. Observe how your competitors are educating their audience with their content (be it videos, podcasts or articles) and also notice how they are using their content to sell more.
You never know what new tactics or insights you gain by carefully scrutinizing your competitor websites, so make sure to spend time in researching your competitors.
Here are some of the ways to do competitor research to increase affiliate sales from your site easily.
- Use tools like Buzzsumo to find out the top performing content of your competitors and see if you can create content on the similar lines by making your content 10 times better.
- You should also get access to premium SEO tools like SEMrush to find your competitors top performing keywords, content ideas, backlink sources and so on to increase your organic traffic as search traffic directly affects your overall affiliate sales.
- Find out your competitors traffic generating and money making pages. You can read their income reports (if any), closely watch out for the product pages that they often promote through their site and email lists to see if you can also monetize your site with the similar products or services.
#2. Provide “extra” benefits
Why should someone buy from you instead of your competitors?
If you can answer that question, you can make a ton of affiliate sales from your website. Most people don’t provide “enough reasons” to buy from them and that’s a big mistake.
If you’re just starting out as an affiliate, no one actually trusts you and they always think twice before they open their wallets to purchase something from you. That’s the reason why you should focus on improving your “trust factor” or work on developing your social proof.
Make sure to provide exclusive benefits to those who buy products using your affiliate referral links. The best example I can discuss is, I promote Bluehost through my website and my Bluehost sales are pretty good even though I don’t promote or talk about it aggressively on my blog.
Do you know the reason behind Bluehost sales although I don’t promote it hard? The reason is simple: I provide “extra discounts” to those who buy using my affiliate link.
Bluehost usually costs $4 per month (basic plan) but I offer it for $3 per month (we’ve tied up with Bluehost to be able to offer that extra discount) and that’s the reason why people buy using my affiliate link instead of someone else.
The bottomline is, if you can provide extra discounts, additional benefits or giveaway something for free when someone buys using your affiliate links, most people would be glad to buy from you even if you’re not an expert!
#3. Take advantage of “special days”
The holiday season is the most profitable in sales for the marketing industry in the United States, if you are a business owner or an affiliate marketer, you shouldn’t ignore holiday season.
Here’s what I mean by special days;
- Holiday season
- Black Friday
- Cyber Monday
- New year
- Christmas season and so on
During the holiday season, usually affiliate product creators such as hosting companies, SEO tool developers etc offer whopping discounts to attract new customers and you’ll usually get discounts up to 90% or even more.
That’s when you can easily start increasing affiliate sales from your website by promoting all the affiliate products aggressively. Here are few things you can do to increase your sales.
- Make sure to prepare for the holiday season well in advance and write product reviews along with the deals and discounts (and mention how much one can save during the holiday season).
- Start building links and optimizing your pages that you create exclusively for special days like black Friday and cyber Monday so you can start generating more search traffic to those pages when the deals actually go live.
- Use your email list to your advantage and be active to promote all the products along with the discounts.
- Also plan for the last minute rush as most people purchase last minute deals and persuade them to take action by using call to actions like “last minute deals”, “offer ends within 2 hours” and so on.
#4. Email list can be your weapon
Observe any successful affiliate marketer, majority of his sales come from their email list.
If you’re ignoring email marketing, you’re losing a lot of money on the table. Here are two shocking facts about email marketing.
- Email marketing spending in the United States would grow from 2.07 billion U.S. dollars in 2014 to 3.07 billion U.S. dollars in 2019. (Statista)
- Email has a median ROI of 122% – over 4x higher than other marketing formats including social media, direct mail, and paid search. (DMA and Demand Metric)
Here’s the email marketing ROI (per $1 spent).
So if you want to increase affiliate sales in 2018, start building and growing your email list. Here are few simple yet most effective tips to build and grow a high quality email list to increase affiliate sales in 2018 and beyond.
- Provide freebies such as eBooks, plugins, tools, cheat sheets, videos or anything that helps your audience to solve their problems. Just don’t offer a freebie for the sake of building list, do it to actually help your audience. Your freebies should be so good that your audience are willing to pay money for it.
- Start writing guest posts for others. Whether you know it or not, guest blogging is still the most effective way to build a high quality email list. The people who visit your site after reading your guest posts are more tend to listen to you or buy stuff from you, so make sure to spend quality time to write guest posts for top sites in your industry.
- Start conducting giveaways. If you’re just starting out and looking for ways to quickly grow your email list, giveaways work like a charm. Just make sure to provide related products or tools that match with your target audience instead of attracting freebie seekers.
- You can offer Facebook signups to start collecting emails easily and also use your email signature to provide a link to the email list building landing page to start growing your email list.
#5. Give, give, give, ask
I’ve been earning money from affiliate marketing for over 10 years now and I want you to know a less known secret to make more commission from affiliate product sales.
Give, give, give and then ask.
Here’s what most affiliates do: they sell from day 1. They don’t provide any value to their audience, email subscribers or website visitors. Their focus will be mostly on generating sales instead of offering something for their audience and that’s the reason why majority of the people struggle with sales.
If you want to increase affiliate sales, give first. Give more before you ask for a sale.
Here are few of the most effective ways you can give and provide more value to your website audience before you ask for a sale.
- Think like a go-giver, not a go-getter. Yes, if you want to make a ton of sales online, you need to hustle like anything and think like a go-getter but the successful affiliate marketers reverse engineer everything by focusing on giving first, asking for the sale later.
- Focus on building trust and strong rapport with your audience. The best way to do that is to focus on building an email list and send as many valuable newsletters as possible without promoting anything. Instead of providing affiliate links directly from your email list, you can redirect your subscribers to your landing pages where you can actually ask for the sale.
- One of the most effective ways to increasing your affiliate sales from your website is to get more referrals. You can ask your email subscribers or those people who already bought something from you to share your stuff to their friends or with their network. You can provide freebies or offer exclusive offers to your referrals in order to persuade them to refer you over your competitors.
Above all, make it extremely easy to buy stuff from you. Don’t let your website visitors to go through a lot of steps to be able to buy products using your affiliate referral links. Make sure to include an affiliate disclosure to instantly build trust with your audience.
Final thoughts about increasing affiliate sales from your website
Showcasing social proof, educating your audience about the products you promote, adding value before you start selling, building an email list, using special days such as holidays to your advantage – all these things work like a charm to increase your affiliate sales.
Just focus on implementing one strategy at a time and you’ll see better results in the long run. Don’t forget that affiliate marketing is all about long term, so don’t look for shortcuts.
Do you’ve any questions for me? Did you find this post useful in increasing affiliate sales? Share your thoughts in the comments below.
Blog Post Writing – Reasons Why You Should Task a Professional to Help You Write Your Blog Posts
“Too often, feeling intimidated becomes our excuse not to be awesome.” – Scott Stratten
Is your main aim in life to be a successful blog owner and to reach (and influence) thousands of people like The Duchess of Sussex, Megan Markle’s blog: The Tig? However, you do not feel as though your writing skills are not up to par with some of the top blogs currently available on the Internet.
Fortunately, not all is lost. And, as the quotation mentioned above by Scott Stratten infers, feeling intimidated is not a reason to believe that you cannot start your blog. If it is your passion and dream, then it is essential to reach for your dream and start your blog. These sentiments might sound old and cliched; however, they are still valid in today’s hectic-paced, instant, post-modern world.
Therefore, the question that begs is how should you get your blog posts written? Bearing in mind, that it is vital to post engaging, informative posts.
The succinct answer to this question is to hire a skilled essay writer.
By way of an extended explanation, here are several additional reasons why you should appoint a specialist to write your blog content for you:
Provide high-quality content
A content specialist is well versed in the art and science of structuring a blog post, or essay, in a way that enhances and highlights the topic. It cannot be reiterated enough that the main aim of a blog post, or any website content for that matter, is to attract traffic and, ultimately, convert this traffic into income.
Track future blogging trends
A writing specialist will prioritize the importance of staying up to date with future blogging trends. As mentioned above, the Internet is full of content, from extremely poor-quality to high-quality on the other side of the scale. And, the high volumes of material that are available for consumption is only going to increase in 2019, and onwards. And the specialist writer will make it a priority to keep abreast of the 2019 blogging trends.
Thus, it makes sense to hire an expert writer to write your blog posts for you. It’s a win-win situation.
Write optimized content
Content that is optimized for optimal ranking on the Internet’s prominent search engines like Google, Bing, and Yahoo need to be carefully structured so that all of the search engine’s ranking algorithms can crawl through the content finding the keywords and key phrases that the blogger wishes to emphasize. Secondly, and equally importantly, it is vital to ensure that the material contains secondary keywords as well as other phrases that are pertinent to the topic and primary keywords.
For example, if the blog post is on how to score goals when playing football, the writer needs to include phrases that are relevant to football and how to play the game. The modern search engine algorithms are known to search for all of these different types of phrases. If they aren’t found, then the content runs the risk of achieving a low ranking on the Search Engine Results Page. And this negative result is not beneficial to the blog’s overall ranking and traffic figures.
Branding Your Blog: How to Make an Impact to Your Readers
People often think of branding as an exclusively visual component of their website or blog.
And while choosing a logo and coming up with a creative tagline or design plays a crucial role in your branding strategy, there’s actually more to branding your blog than meets the eye.
Before we proceed, ask yourself these questions:
Have you ever stopped to think about what your target market actually thinks of your brand?
What do your published content, your tone on your social channels, and your overall image say about your brand?
You see, to create a holistic brand for your blog, you also need to consider the non-visual aspects of it as well.
Therefore, if you want to generate more traffic to your blog, you need to develop a brand that will attract and engage your target market.
Here are some tips on how you can make an impact on your readers through branding:
Bank on beautiful yet functional design
When it comes to making the right impression on your target audience, there are two blog design elements that you need to focus on – your logo and layout.
Having a logo is important because it doesn’t just symbolize your brand’s identity. It also invites people to get to know you.
Your logo is one of the first things that people see. So if you want your blog to stand out, you need to have a professional logo design that will capture your brand’s core principles.
Renderforest logo maker is one of my favorite tools because it quickly gets the job done without the tedious process.
When it comes to your blog’s layout, it’s not enough that you post kickass content on your blo., You also need to make sure that your blog’s design is optimized for conversion.
Here are three tips to help you create a lasting impression.
- Use large, beautiful feature images to support your content – Using high-quality images is a great way to draw your readers’ attention to your blog. The current trend is to use large images that will compel readers to read your blog articles.
- Highlight your best assets – If you’ve been blogging for a while now, you probably already have a couple of articles that perform better than the rest. Put your best content forward by showcasing them on your blog’s main page.
- Improve your blog’s load speed and UX – Always check your website for lag. Remember, there’s no point in having a beautiful blog if it will take forever to load.
Deliver content that your audience craves for
Your blog’s driving force will always be your content.
This is why, if you want to turn visitors into loyal readers, you need to continually create compelling content that will keep them coming back for more.
Your content should not only clearly represent your brand as a blogger, but also the values that your blog stands for.
When creating content that is tailor-fit to your target audience, make sure to choose your topics wisely. You want to give your audience information that they’re explicitly searching for.
As a freelance writer, I help create customized content for clients using an SEO tool like Serpstat. It helps me to research for low-hanging fruit keywords, scout the competition for opportunities, and more!
If you want to learn how I use Serpstat to implement my content marketing process, check out this review I wrote about the tool.
Interact and engage through comments
Another way that you can make an impact on your readers is to connect with them on a more personal level.
Something as simple as replying to blog comments can make a significant impact on your readers.
When you reply to your readers’ blog comments with insightful and helpful information, you’re not only inviting them to interact with you more, you’re also showing them that they matter.
Or you can reverse engineer the process by commenting on other blogs.
Take a cue from Ryan Biddulph, founder of Blogging from Paradise.
He goes out of his way to leave insightful comments on everyone’s blogs.
Due to his ubiquitous comments, readers can’t help but associate his blog with the quality comments he leaves. As a result, Blogging from Paradise is now one of the most popular and respected blogs around.
Ryan discusses his commenting strategy in his interview here. You can copy his tactic so you can help create a good image of yourself and your online brand.
Get busy on social media
Your interaction with people shouldn’t stop with your blog.
Take the discussion to a broader audience by getting busy on social media!
Your social channels like Facebook and Twitter are not just tools for getting your message out there. They can also be used to reach out to your audience and build your brand.
While there’s a lot of competition on social media platforms these days, you can set yourself apart by following these tips:
- Develop your brand’s personality – Your target audience will be more likely to engage with you when they can relate to your brand’s personality. While developing your brand’s personality may take time, you can find your unique voice by considering your company culture, audience, and values.
- Stick to your content strategy – Stay consistent by picking a few topics that are related to your specific niche. This way, your audience will easily associate you with the industry that you’re a part of.
- Reach out to influencers – Influencers can help you reach out to a broader audience. Building relationships with key influencers in your niche will help you amplify your branding with minimal effort.
How about you – any tips you know that can help others with their blog’s branding? Comment below and share your insights!
The Importance of Eye-Catching and Trendy Topics for Your Blog Content
Today, there are more blogs on the internet than ever before and over 3 million blog posts gets published on the Internet every day. So, you have to develop a strategy to separate yourself from other blogs and show your audience that you’re worth remembering. Getting your blog noticed requires three essential elements: focusing on a niche and writing for a targeted audience, balancing evergreen topics with trends and ensuring shareability. As we see, it all starts with eye-catching and trendy topics. But why? Let’s explore.
What keeps a blog alive? It’s consistent flow of traffic – new as well as returning. Creating a perfect balance between evergreen topics and trendy topics is one of the best ways to have sustainable traffic. Ideally, your blog should have a perfect mixture of both trending and evergreen content. While evergreen content never expires, trendy content keeps it relevant. Eye-catching and trendy content proves that your blog is living “in the moment” and paying attention to what’s happening around. That’s why it’s always important to cover the space that’s trendy and interesting to your audience. One of the most significant ways to develop a loyal online following is being part of the conversation. Readers value fresh and trendy content. And they prefer frequent sites that feature constant updates about whatever matters most to each individual user. So Be There or Be Square!
Avinash Kaushik, the author of Web Analytics 2.0 and Web Analytics: An Hour a Day, once said “Content is anything that adds value to the reader’s life”. To rise above the noise, you need to provide incredible value to your readers consistently using your blog. Timely and relevant content is the best way for creating value for your audience. That’s why when it comes to capturing and holding attention, trending content always wins over other content. Trending topics get more traction as they’re relatively more valuable to the reader. Being useful and relevant is the only way to get readers to tune-in. They relate with your post, thank you and engage. When users are engaged, they will be your returning visitor, interact with your content and share it.
Better Search Ranking
Creating fresh trendy content is much more fun than creating back-links but it has the same effect. Such content is more likely to get organic links and social shares as well. Always keep in mind that social networks represent a huge mass of people who stand behind the web page and the brand. So, increase “shareability” of your content with trendy and eye-catching topics. That’s how you outrank the competition when there are millions of people posting content daily. At its core, fresh content is content that is up-to-date, newsworthy and relevant to current events. When it comes to Query Deserves Freshness (QDF), Google tries to identify the topics and search requests where the user has a desire for new and current contents. Thus, when the spike in search volume occurs, Google prioritizes websites with high freshness score (fresh results) compared to websites with low freshness score (stale results). Celebrities’ death, affair, break up, new release etc. always create a massive amount of new articles around the topic. For example, Stan Lee died in 12 November, 2018. If we look at the Google trends data for that particular week – 12 November, 2018 to 18 November, 2018, we notice that Google marked the search term “Stan Lee” as “Breakout”. It means this particular search term grew by more than 5000%. Now let’s see how content publishers leveraged this spike in search volume. If you google “Stan Lee”, you should find lots of articles on the Google first page which were actually published on 12 November and the following week! These pages didn’t even exist before 12 November. They just outranked thousands of pages with their fresh contents.
Lowering bounce rate
One of the most common blogging obstacles is finding a way to hook and keep your audience engaged and lower bounce rate. Time sensitive content can be the answer. Trendy and fresh content is catchier than general truths or case studies. Time sensitive trendy content shows that you’re on top of the news and you’re ready and willing to write something that can be used immediately. So, do not hesitate to get going right away when you are working with eye-catching and trendy topics. By introducing an element of urgency, you can get your target audience to take notice. While working with trendy contents, don’t go for random trends. Identify the core target audience of the blog and create trendy content around that audience and your niche. Google loves niche content on websites. When someone clicks a result on the SERP, Google pays attention to how long they stay on that particular website or blog and there are no better signals than engaged users on a specific site.
Love it or hate it, social media is integral to how audiences discover, consume and engage with content. That’s why shareability of your content matters. But what makes a piece of content shareable in the first place? There are certain qualities that shareable pieces have in common. And undoubtedly, eye-catching and trendy topics is one of them. If more people share your content, it will increase your reach and the likelihood of others engaging with your content. Anytime a reader shares your content on social media, search engines count it as a “vote of confidence” in your brand.
Now you know the importance of eye-catching and trendy topics for your blogging. So, the next question is: how to find trendy topics? There are many ways to tap into trends, understand what your audience is searching for, and discover unexpected ways to reach new people. Let’s explore some very effective tools.
When one term in particular spikes in relation to other searches, Google classifies it as a trend. And Google suggests us to use Google Trends to find the trends. While traditional keyword research tools tend to be very one-dimensional, Google Trends shows you a multidimensional view of queries. If you want to check factors like seasonality, geographic location, and media coverage, Google Trends is second to none. It helps us to “Explore what the world is searching.” Google Trends enables us to compare search terms and see their popularity over time. Google has recently revamped the Trending searches option available within Google Trends. This revamped Trending searches section shows what is trending in search right now, both daily and minute-by-minute. If a trend is going up this means to focus energy on creating content for this trend.
Google Keyword Planner
Keyword research is the process of learning the words and phrases people typically use to search for information online. If you want to do keyword research to understand what people are actually searching for, Google offers a free keyword research tool: Google Keyword Planner. It’s a wonderful tool for the bloggers looking for topics to blog about. Google Keyword Planner enables you to stay on top of keyword trends and ensure content remains relevant. With Keyword Planner, you can find trendy topics for your blog that are relevant to your niche. Google’s Keyword Planner tool has very recently undergone a rigorous revamp. With this revamped planner, you can see beautiful chart illustrating the keyword volume trends for a certain period of time. The new mobile, location and trending data paired with these super-useful visualizations should help bloggers to find trendy topics for blogging. But keep in mind that Google Keyword Planner has been designed with Adwords advertisers in mind. So, it is quite natural that there are some features in the tool that might not be useful for the bloggers.
Ahrefs Content Explorer
When it comes to topic finding tools, there are a few that are as effective and efficient as Ahrefs Content Explorer. Content Explorer helps blogger find the most shared and ‘linked-to’ content. You can use publish date filter to figure out latest trends for a particular niche. You can also use any keyword into content explorer and it will generate a list of the most popular articles based on their “performance metrics”. There are different types of metrics including Social shares, Organic search traffic and Referring domains.
One final tip. Each type of blog has its particularities, rules, and trends. So, go with the trends but don’t forget your audience and you niche. Don’t forget why you do blogging or the reason that prompted you to initiate the blog. You might have a million trendy topics bouncing around your head, but stay focused on and loyal to your niche and choose the ones that your audience is waiting for.
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