Given that the average small business is set to spend around $75,000 on digital marketing this year, it can be hard to budget for extras. That budget could get depleted quickly, leaving you to handle some do it yourself SEO.
However, when you take SEO into your own hands, you not only have more control but you can learn more about how business is conducted online.
Here are four ways you can improve SEO for your landscaping company.
1. A Better Domain Age
If you want people to go to your landscaping website, you need to look great on search engines, probably one of the easiest things to fix is your domain’s age. If your domain is set to expire in a few weeks, search engines could see you as less serious.
While search engines heavily factor in your past and current state, they also consider where you’ll be in the future.
Check out your domain expiration date either at the company where you hold your domain or at whois.com. If it’s set to expire this year, renew it for two years.
When you buy a new domain, buy your domain for several years. This says to search engines that find you that you’re serious about your business and plan to stick around for a while.
When you have a strong and steady domain age that you can maintain for years, you’ll win respect and climb up the rankings. By buying for years in the future, don’t expect to jump from number 300 in your results to number 1. However, it will still factor into your search engine profile.
2. Use Local Keywords
When people search for businesses and services online, search engines often assume that they’re looking for a product closest to them. If you don’t believe it, go ahead and test this algorithm out. It’s easy.
Type in “pizza” and start your search. You won’t be directed toward the history of pizza or a website called pizza.com. Search engines will try to figure out where you want pizza from that’s nearest to where you’re searching from.
The way that search engines can find your landscaping company is if there are local keywords all throughout your website. You’re probably aware of the importance of using keywords on your website, but you might not realize that it’s more than just littering your page with terms. You need to add some specificity.
You need to define your most important target region for service and buckle down. Your terms should talk about what city you’re in, which neighborhood, which ones you want to serve, and what’s nearby. If you’re near a major highway or a massive landmark, let your potential customers know via your keywords.
To maximize your ROI and make sure you aren’t losing visitors who come to your site and quickly leave, every site owner and brand should be investing time and money into their remarketing efforts. This will bring high-quality traffic back to your site at a fraction of the cost of acquiring a completely new visitor.
When they’re in that area searching for businesses like yours, you’ll come up high in the results.
3. Better Title Tags
When search engines are looking through the information on your site to decide whether or not you’re a good match for a search, they see more than you do. There is metadata that can be cleverly hidden or scattered throughout your site that can reveal things about your site. Your site itself has a title tag that should be around 50 characters long.
With these tags, you can tell search engines what they’re looking at, what type of content you offer, and where you’re located. If you’re based in Beverly Hills and specialize in exotic flowers, a title tag like “Beverly Hills exotic flower tropical garden landscaping” is an ideal choice.
Title tags can be added to images that you have as well as every page. If you have a photo of a lovely bird of paradise, don’t just leave the photo on its own. Add a title tag that says “bird of paradise Beverly Hills landscaping” so that search engines can send you more visitors.
Use the meta descriptions that are placed at the top of every HTML page as well. In these descriptions, which should be around 150 characters, write short descriptions about your pages. Search engines will display this information below your URL to let visitors know what they’re about to click on and whether it’s relevant.
Do your research so that you know more about websites than your competitors.
4. Take Advantage of Directories
Since very few cities are bothering to deliver you a printed book of the yellow pages anymore, it’s important that you take the digital replacement seriously. Online business directories like Yelp, Google My Business, and Yahoo! Even better, is if you take the time to get extremely niche focused with you directly, like what is being done at CBD Hemp Finder and Canada Bridal Directory. The more niche you can get, the better you audience targeting, and also the easier it will be to rank your site. Local are the next best thing for local business owners. They offer more information via maps, photos, open hours, and even customer reviews.
When most users look for products and services in their area, they’ll get results that point them to these directories. If you’re not taking advantage of them, claiming your listings, and verifying all the information on them as true, drop everything and take care of that now.
If someone has a problem with Franklin Landscaping and you run Franklin and Sons Landscape design, there’s a possibility your information could get mixed up. Someone could have entered information about your company under Franklin Landscaping or vice versa. This might seem trivial, but not when you start considering that the other Franklin could be getting bad reviews.
If you don’t clear things up, someone getting bad service from Franklin could take your ratings down. To prepare for this and to build strength for your own business, ask your best customers to rate you on Yelp, Google, and Yahoo.
Do It Yourself SEO Is Easy
If you’re worried about the prospect of do it yourself SEO, you’ll find that it’s much easier than you thought. With a few quick google searches, you can find a few ways to fix up things on your site, hammer out the kinks, and prepare yourself for much more traffic.
If you’d never considered it before, you might be surprised at how you can increase your business by blogging. Check out our guide to find out more.
Some of the Most Vital Considerations When Starting a Blog in 2019
All businesses these days face stiff competition from rivals within their industry. The world of business has become far more competitive over recent years, and this has made it all the more important for business owners to find ways to boosting success and marketing their brand. The good news is that the internet has made it possible for anyone to compete on a level playing field against some of the biggest brands and businesses in the world today.
One of the best ways in which you can do this is through effective and regular blogging, and then mapping out a plan of attack and how to reach your target audiences through both social media and SEO.
Business owners start blogs for all sorts of reasons these days. This is because blogging can offer such a wide range of benefits, which makes this an invaluable tool for businesses of all sizes. Thanks to the power of WordPress, there are no longer any technical or design skills required, which means anyone can start a website or blog in just a few minutes time, with little to no upfront money required.
With all of this in mind, there is an ever increasing demand for people who want to know how to start a blog of their own. This can also be for any number of reasons, but one key thing you must keep in mind is the importance of creating high quality posts. At the end of the day, quality content and promotion is going to win. This is also what Google wants to see from their top ranking sites in the search results as well.
Some of the Main Factors you Need to Consider
So, what are the main factors that you need to consider when it comes to starting a blog? Well, one of the things you need to remember is the importance of dedicating time to your blog. A blog is not something you can start and then simply abandon once you get bored of it – unless you want to do more damage than good. You need to be consistent both in terms of the regularity of your blogs and the quality of the content. Your blog is something that can help to make your business success as long as you operate it the right way, so it is well worth putting in some research.
You need to ensure that each and every post you submit on your blog is of excellent quality. The last thing you want is for your audience to be reading badly written content that is boring and inaccurate. This is something that can have a seriously damaging effect on your reputation, which is why you need to be so careful when it comes to your blogs.
The other thing you need to do is ensure your blog posts are eye-catching and reader-friendly. Don’t just type reams and reams of content with no structure, paragraphs, or sub-headings. Instead, structure it in a way that is suited to the length of the post. In addition, add some high quality graphics and images to make the posts even more interesting for the audience.
It is, of course, vital that you also market your new blog posts when you add them, and this is something that can be easily done via social media. You can simply add a link to each new blog post, which will help to drive more people to your site and to your posts. This will help to ensure that your blog posts are seen by as many people as possible and that you have a chance of your links being shared with others.
Making sure you start a high quality blog is a great way of marketing your business, increasing your rankings, and impressing your customers. It is also an excellent way of gaining a reputation as a leading authority in your field.
How You Will Benefit from a High Quality Blog
No matter what the size of your business, you can benefit in many ways by starting a high quality blog as long as you maintain the quality and regularity of your posts. So, how can you benefit from quality blogs? Well, one of the key benefits is that you will be able to market your business as well as your industry in a subtle yet highly effective way. In addition to promoting your brand and industry, you can also more easily direct people to your promotions, events, and provide a wealth of information through your blog posts.
Another of the key benefits that you can look forward to when you create a high quality blog is the ability to drive more traffic to your site. This is not just as a result of adding links to your posts but also by impressing search engines through the addition of regular, fresh content. This is something that the major search engines are keen to see and if you continue doing this, you can benefit from your search engine rankings increasing. This in turn means greater exposure for your site and business.
There is, of course, one more major benefits that comes from creating and posting high quality blogs. If your posts are engaging, accurate, factual, and useful to the reader, you will start being seen as a leading authority in your field. This means that your audience will have far greater confidence and trust in what you have to say, your content, your site, your products and services, and even your recommendations.
So, as you can see it is well worth taking the time to create quality blog posts because your business will benefit in so many ways.
8 Creative Ways You Can Improve Your Online Dental Marketing Strategy
Successful dental practices sign at least 20 new patients every single month. With so many options out there, how do you encourage prospective patients to choose your practice over your competition? Go to where they conduct their searches.
Since 97% of consumers use online search engines to look for a local business, your dental practice needs to appear in those search results. Learn how to improve your digital dental marketing strategy below to get more patients and keep your current patients coming back.
Take your dental marketing strategy to a new level with these 8 genius suggestions.
1. Build a Better Dental Website
Think about the last time you searched for a new doctor. Did you drive around town to physically check out all the clinics in your local area? Or did you conduct a search online and check out their website?
Chances are you did the latter. Potential patients most often form their first opinion of your practice when checking out your website. The look and quality of information on your website reflect how people will view your practice.
Since 75% of people judge a business’s credibility based on the website’s design, you need to take the time to build a great one.
The best dental websites offer features like online scheduling, bill pay, and prescription renewal.
This shows you care about your patients and want to make these important interactions as easy as possible. They also come with direct messaging options so your patients can quickly ask questions without needing to make an appointment.
Great dental websites should also load quickly to prevent users from bouncing. This applies to both the desktop and mobile versions of your website. As more people use their smartphones to look up services, you need to make sure you optimize your website for these mobile searches.
2. Start a Dental-Focused Blog
If you have not done so already, you need to start a blog focusing on all things dental. A dedicated business blog with relevant articles covering topics related to dentistry draws in more potential patients. When they search for an answer to a very specific dental question, blogs and articles containing keywords from the search pop up.
Be sure you are one of these websites that appear high up in search results by covering as many helpful subjects as possible in your blog. Consider writing a post that corrects a wrong assumption about dentistry. Or break down a recent trend in your industry, like using activated charcoal for whitening teeth.
3. Remember SEO
You must include search engine optimization, or SEO, techniques on both your website and in every single blog post. SEO means creating content that search engines easily understand to help your pages rank higher on the search engine results page.
Help search engine algorithms help you by including the following:
- Security certificates proving your pages are safe
- High-quality, relevant content on every page
- Alt tags for any uploaded images
- A solid social media presence.
- The correct schema markup for the dental industry
- Backlinks from reliable websites
- A mobile-friendly version of your page
Good SEO requires careful research and planning to get the best results. Interested in learning about great SEO for dentists? Read more here.
4. Create Images Patients Want to Share
When patients share images that relate back to your business on social media, it acts as free advertising. A viral image reveals your authority within the industry and creates many links back to your website. It also gets your brand name in front of people interested in your services.
People share images they believe will be entertaining or bring value to their social circle. They also share images to declare their individuality and define themselves to other people. Tap into these reasons for sharing to ensure your images reach as far as possible.
5. Include Video Marketing
The highest-ranking dental websites with successful conversion rates all use one very important type of media marketing, video. Modern consumers prefer to watch a video than read an article or webpage when learning new information. The same applies to learning about a new business.
Dental practices benefit from videos since almost every action take comes with a visual component, like using CAD-CAM machines to make crowns. Consider including a few of the following video types on your dental website:
- Educational videos covering frequently asked questions or basic dental hygiene
- Overviews of the various treatments and procedures offered
- Reviews from happy patients
- Introduction videos for each dentist to include in their profile
- A welcome video to introduce your dental practice to new, potential patients
Each of these videos offers a different benefit. So think about what action you want users to take when they watch the video to decide what will work best in what location.
6. Highlight Patient Reviews
People love looking at online reviews before making a purchasing decision. In fact, 84% of people in the United States trust an online review as much as they do a personal recommendation from a friend. They do the same thing when searching for a new service provider like a dentist.
No dental advertisement strategy would be complete without patient reviews. Feel free to ask your patients directly or offer an incentive for them to leave a review. You can ask in person or provide a link on your website to the main review websites: Facebook, Yelp, Google, and the dental directories listed below.
7. Join Dental Directories Online
Join a directory for an easy dental advertisement by getting high-authority backlinks to your website. Go beyond the typical Google My Business page and Yelp directories for more hits.
Claim your business on other dental directories on the ADA website, Smile Guide, The Dentist Hub, Dentists.com, ZocDoc, and more.
8. Invest in Pay-Per-Click Advertising
Your dental Internet marketing strategy should always include extensive keyword research. You want to include these keywords on your website for better SEO and a free pass to higher search engine results rankings.
You should also use these keywords when conducting paid advertising.
Pay-per-click advertising works well to attract customers because your dental promotions appear when someone searches for a specific keyword you know brings you business. You simply choose the keywords that trigger your ad to display and, when someone clicks on it, you pay a set amount of money.
Keywords with more competition cost less than those with narrower results.
Get More Great Advice for Superior Dental Marketing Strategy
Marketing experts incorporate all these creative strategies into their own digital advertising campaigns. As a dental practice, you must include the above suggestions in your online dental marketing strategy to succeed. But what else can you do to improve your business’s client base?
Check out these other awesome articles like tips on blog design to drive traffic and how to make a sitemap for better SEO. No matter your question, BloggingTips can help you find a workable solution fast.
10 Telltale Signs You Need to Fire Your SEO Specialist ASAP
You probably already know that bringing SEO techniques into your marketing campaign can increase the chances of your business appearing on Google’s first page of search results. But do you know exactly how important this positioning is?
In one survey, 75% of consumers who used Google to find a business never bothered to look beyond the first set of listings.
For those reasons, business owners will often find an SEO agency to assist with their campaigns. But not all services have your best interest at heart.
In this guide, you will find 10 red flags that scream “It’s time to fire your SEO specialist.”
Is it Time to Fire Your SEO Specialist?
The job of an SEO specialist is to analyze their clients’ websites for improvements they can implement in order to help bring them to the tops of search engines. Although it may sound like a simple task, it is often time-consuming hard work that involves developing engaging content, completing keyword research, building links, and a ton of other duties.
Click here to learn more about managed SEO services. In the meantime, these are 10 signs your current specialist isn’t working out.
1. Their Content is Subpar
The SEO world is changing because Google is becoming more concerned with ranking high-quality content on the front page of its search results. So, in order to run an effective SEO campaign, the content on your website needs to be informative, helpful, and well written.
If your SEO agency is creating subpar articles for you, it’s time to take your business elsewhere. Sticking around for bad content will hurt your site more than it will help.
2. They Never Change Their Strategy
Because there are frequent changes to search engines, technology, and consumer buying trends, SEO changes pretty often. Good SEO agencies know how to stay on top of these changes in order to implement them into their clients’ SEO campaigns.
With that said, if your agency doesn’t seem to be updating its techniques, leave them for an agency that evolves.
3. Their Turnaround Time Seems Too Good to be True
There are some SEO companies out there that who make ridiculous promises that involve your rankings raising rapidly. But the truth is, improving your overall SEO ranking can take months, not days.
The companies that promise those quick turnarounds often annoy potential customers with mass spam email campaigns and other quick fixes that won’t help you meet your long-term goals.
4. They Employ a One Size Fits All Technique
The SEO techniques that work for one business aren’t always going to be effective for another. That’s because several factors come into play such as:
- The location of the business
- The domain age
- The business’s competition
- The keywords used
If your SEO company only offers pre-made packages without customization, they aren’t completing any type of analysis on your website. In turn, you aren’t getting enough attention for your site to fully thrive.
5. They Don’t Complete a Thorough Consultation
When you start working with an SEO company, the first part of the process should include a consultation. During the consultation, you should be given an opportunity to discuss your goals.
For instance, a company’s goals might include:
- Building an email list
- Increasing sales
- Generating leads
- Increase website traffic
The goals will differ from one company to the next. And the goals you have will drive many factors like the keywords your SEO company will use or the way the content strategy will be implemented.
If no one is asking about your conversion goals, they can’t help you meet them.
6. They Don’t Tell Keep You in the Loop
Your SEO agency should always be 100% transparent about what they are doing for your website. And if they don’t tell you what’s going on, they are probably trying to hide something shady.
After all, there is no secret formula for improving your SEO.
In addition to hiding its methods from you, a bad SEO company will often lack clarity. If your contact or account rep speaks with vague language, confuses you with fancy industry jargon, or is often late when responding to your inquiries, you should do business with another.
7. You Aren’t Receiving Reports
A good SEO agency will make progress reports available for you to review regularly. The reports should contain accurate information based on your goals.
Additionally, the information on the reports should match up with the responses you are receiving on your website.
8. They Claim to Have a Connection with Google
There are tons of SEO companies out there that scam unsuspecting clients. Believe it or not, a common scam is to pretend to have an inside connection to Google or a claim that they know the algorithm.
If you really want to see an example of how top agencies are standing out and building a great reputation for themselves, follow any of these agencies.
Neither one of those claims is ever true. You can stay safe by making your decisions based on past experience and proven trends.
9. They Don’t Have Much Happening on Social Media
Good SEO agencies have active social media presences where they keep their followers engaged. A strong social media presence is also a good sign that the company is going to be around for a while.
If a company doesn’t set up any social media accounts, they are probably trying to stay under the radar.
This is another common scam. A company will collect as much money as it can before it disappears and pops up again under a different name with a new website.
10. They’re Building Bad Links
Link building is one of the hardest, yet most important parts about improving your SEO. And in order to see great results, the quality and legitimacy of the have to be high.
A good link is appropriate to the context and it is presented in well-written content that has been properly researched and published on relevant domains. On the other hand, bad links appear in poorly written content on irrelevant domains.
Follow These Tips to Learn More
Whether you choose to work with an SEO specialist or you want to manage your own SEO campaign, our blogging tips can help you drive more traffic to your website and increase your sales. For additional resources, follow us today.
Search Blogging Tips
Blogging2 years ago
6 Tools For Boosting Content Marketing Results Over The Holidays
Search Engine Optimisation2 years ago
7 SEO Analysis Tools Every Blogger Needs to Know
Blogging3 months ago
113 Bloggers share their Favorite Email Marketing Tools
Blogging2 years ago
6 Steps for How I Nabbed 6500 Comments on My Blog
Blogging2 years ago
How to Become a Nimble Blogger
Blogging1 year ago
How to Start a Fashion Blog in 8 Simple Steps
Blogging2 years ago
57 Must-Read Books For Entrepreneurs Recommended by Entrepreneurs
Blogging11 years ago
CoComment – The new way to track blog comments