Are you tired of not getting enough traffic or attention to your blog posts?
Regardless of what you feel about these posts, they’re drawing flies for your blog, which is never a good thing.
Ideally, even if you wrote your posts months and years ago, you still want them to continue driving traffic to your site. Unfortunately, that’s not always the case. Probably most of your blog posts fade into obscurity, never to be seen by anyone ever again.
As a blogger, you simply cannot abandon your blog posts knowing that they contain value and information your audience will appreciate. Therefore, you need to build a content reuse strategy that allows you to convert your post into different formats to cater to the preferences of your audience.
In this post, you will learn:
- what content reuse or repurposing is all about as well as its benefits
- the different content formats to help you build your content reuse strategy
- how reused content can drive more traffic to your blog
What is content reuse?
As mentioned, content reuse is the process of converting one content format into another. In the case of bloggers, since they all publish blog posts, they can convert them into audio, video, infographic, and presentation files.
The benefits of content reuse are endless:
- Engage audiences who prefer a different content format – If they want to listen to your ideas instead of reading them, for instance, you can convert them into an audio file or a podcast. This way, they can listen to it and interact with your blog their way.
- Breathe new life to old content – You can revitalize content published years ago by reusing them into a different platform. Make sure to update the information to maintain its relevance and value for your current audience
- More efficient to create – The ideas and groundwork for the content are already there. Just convert it into a different format and hit “Publish.” No need to plot the outline and grease your wheels writing it.
As a blogger, you’re probably just used to writing your content. Doing anything other than typing out your content seems intimidating. However, it shouldn’t be considering that are lots of tools available for your content reuse campaign.
Below are the content formats and the different tools you can use to help you recreate your blog posts:
Video content is a no-brainer in this day and age. According to the 2017 State of Video Content, 83% of respondents believe video will deliver higher ROI and 82% think it is a key part of their strategy. The value of video content will only increase over time as more people become inundated with this content type.
After all, what’s not to love about video content? They are fast and easy to process and delivers content in a more dynamic fashion.
When converting blog posts into a video, it’s best for you to use Lumen5. Feed the tool with the link to the post you want to turn into video content and the tool will take care of the rest. It will automatically generate the video for you but you can edit it if you wish.
Lumen5 suggests for the video to not go past a minute to not lose the attention of people. Therefore, create teaser videos to your blog post to entice your audience to read the whole thing.
The advantage of audio content is people can listen to them anytime and anywhere. They can just use the earphones and play the file on their device while they do other things. This is perfect for people who travel a lot, use public transport, or driving to work and back.
If you want to engage with listeners, then you need to learn how to record your podcast using the right tools and equipment. This post at Buffer will help teach you the basics of recording and setting up your podcast so people can listen to and download it.
For WordPress and Medium bloggers, you can use Play.ht. Upon installing, you can choose which posts you want to convert into an audio file. The tool has preset voices you can choose from to fit the tone and style of your post. It is a paid tool that requires you to sign up for a monthly subscription so you can convert your posts into audio files on a regular basis.
Similar to videos, images such as infographics, GIFs, and others are visual content that people love to look at and share. There’s no surprise that 90% of the information the brain processes are visual. Therefore, you need to help readers process your blog posts faster by turning them into images.
As mentioned, infographics are arguably the best image format to transform your content into. Canva is the online graphics editing tool that immediately springs to mind. You can choose from preset infographic templates and build your post from there.
Not as popular as the other content types mentioned above, but presentations are just as effective, if not more. Their main uses are for speakers who are preparing for a talk in front of an audience. If you have blog posts that contain useful information for your talk, then you might as well include them in your presentation!
A tool that will help you create a presentation without hassle is Visme. Its let you create presentations and infographics by choosing from its template library and edit it as you see fit. It also allows you to host the content from the site so you just get the link and share it with your audience.
However, if you prefer using Microsoft Powerpoint or any software that lets you create presentations locally, you can download Powerpoint templates. Using any of the ones in the link helps you use fresh and unique design layouts to boost your engagement with your audience.
Ready to launch your content reuse campaign?
Content reuse is a tactic that works best if you incorporate it into your content marketing strategy. It’s not just about reusing your content into different formats – it’s also a matter of promoting them to the right channels to attract the right audience for your content.
For instance, you need to submit your infographics to Pinterest and promote them to different group boards. Same with presentations – upload them to Slideshare and other similar sites.
If you need help shoring up your content marketing needs, I suggest you head on to TrafficOra. Sunil Gupta and his group of experts will create a custom content strategy for you to grow your business and increase your sales by using content reuse and other techniques.
By aligning your content reuse campaign with your current content marketing strategy, you will yield more traffic to your blog and squeeze out more ROI from your reused content!
4 Ways to Become More Detached from Blogging Outcomes
See that throwback featured image of me in Phuket, Thailand?
I became a globe trotting pro blogger in part through the power of detachment.
Blogging outcomes weigh you down and slow your blogging growth, if you are not careful.
Many bloggers mean well but are so obsessed with every view, Like, comment, share and dollar that they either struggle horribly or hold back stunning blogging success. How could I write over 100 eBooks if I obsessed with sales from my first eBook? How could I write 600 posts on Blogging Tips alone if I obsessed over metrics?
Eye-popping success finds largely detached, generous bloggers.
Follow these tips to become more detached from blogging outcomes.
1: Help More Ask Less
If you want blog comments, comment on other blogs.
Want blog traffic? Promote other bloggers.
Help bloggers to detach from your needs and to see greater success. Ask less and less for shares, comments and views, to detach from outcomes. Success finds generous bloggers.
2: Mention 2-5 Successful Bloggers Via All Posts
I recall focusing heavily on blogging profits early during my career. I linked to an ad or affiliate product once per post and linked to nothing else, obsessing over sales, attaching to outcomes. I gradually promoted other bloggers over years. Now I promote 2 to 5 bloggers virtually every post. I think more of helping them and less of helping me.
3: Manage Your Energy
Attachment is fear. Managing your energy helps you:
- face fear
- feel fear
- release fear
- dissolve attachments
I do 80 minutes of deep yin yoga daily. Plus I jog or walk for 45-60 minutes daily. Meditating helps too.
Managing your energy rocks because so many bloggers cling deeply to fear-attachments, to stats and money and to clients and blogging buddies, and need a daily ritual to unearth and release these attachments. I strongly suggest deep yin yoga because it helps you become comfortable. Big time quality developed by all generous, pretty darn detached, bloggers.
4: BE with Your Fear
I vividly recall sitting and BEING with my fear each time I checked my blogging inbox. I felt a general not enough energy pervade my being. Panic then ran through my body. Anger. Pain. Grief, at time lost. All fears reflected heavy attachments to:
- list subscribers
I totally believed I should have been further along at these points during my blogging career. Turns out, I was at the perfect place and time to feel deep fears, to dissolve attachments and to proceed from a generous, genuine, pretty detached, patient and persistent space.
Fighting fear only makes attachments grow. Not checking email for weeks because you feel terrified to check email makes the fear and attachment grow. But checking email hourly because you feel terrified that you:
- will miss out on clients
- are not making enough money, and need to check and see if you are making any aka enough money, yet
reflects your attachment to you. Ya know; “How am I doing-itis.” Check stats, check email, all the time, because you fear to see how you are doing.
Feel fear behind any strategy driven by fear. Let the fear go. Dissolve the attachment.
I check email here and there, never being attached to it. Email is not the source of my blogging success.
Treat blogging outcomes like mile markers on a highway, when you whiz by at 80 MPH. Note the stat for a few seconds and either move in a different direction or charge forward, based on how you feel about the stat, and what the feeling suggests to you.
How to View the Relationship Between Your Blog and Social Media
Alonzo Pichardo says it best.
“Buy your own domain and hosting and make that your own main hub. Social media is a branch of the marketing tree. That’s all.”
He shared my video on Instagram. Video registered 3,926 views. Here it is:
I filmed the video because I spent 20 minutes clicking profile links of folks who Liked my updates. I found a few self-hosted WordPress blogs, read and commented on these blogs. Relationships established. But most Instagram users:
- had no blog to speak of
- linked to YouTube
- linked to Facebook
For the heck of it, I spent a good 3 minutes looking for one user’s blog. I found an obituary (he was young and alive but shared a common name) and a collection of spammy “look up his information sites.” He claimed to be a blogger via his Instagram bio but he is no more a blogger than I am a werewolf.
Think about Alonzo’s advice; the blog is your main hub, or root, or base of your tree, and social media acts like branches. Offshoots, nothing more.
Instagram owns Instagram. Instagram:
- can kick that kid off of Instagram for 1 of a billion reasons, in a heartbeat
- WILL change their algorithm, soon enough, forcing the kid to change his strategy, uprooting his online world
- forces the kid to make his brand, Instagram’s brand
Not investing is a domain and hosting is about the biggest mistake you can make online because not owning your site hands your power, your decision making, your branding potential and your monetizing potential to someone else.
Social media is a branch. Spend most of your time daily working on your blog and networking with other bloggers who own their self-hosted, WordPress blogs. Unless they change their values or quit blogging, this is the most sound, intelligent approach to blogging.
Use social media for a little bit daily to:
- tag bloggers you mention on your blog
- help bloggers in groups related to your niche
- share your blog posts
- share other blogger’s blog posts
You are a blogger. Not an Instagrammer. You are a blogger. Not a Facebook-er. Spend most of your day on blogs. Not social media.
Marios Tofarides runs an authority blog on eBooks. Not in a billion years could he make his social media profiles look anything like his branded, self-hosted blog. Paula at Contented Traveler runs a first class travel blog. She could never re-create her blog’s branding, style and voice on social media. Sarah Arrow built a well known brand and thriving business by making her blog stand out, through creating, through connecting and through smart blog branding. Impossible to do this, through social media alone.
Pay Up to Play Up
I can mention your blog on Blogging From Paradise, a DA 47 blog read by many influencers.
I can mention your blog on Blogging Tips, a DA 48 blog read by many blogging influencers.
But I never link to free platform blogs because no influencer or experienced reader trusts information on free platforms. If you cannot invest $3 a month, you carry too much of a fear-lack-poverty conscious energy, that seasoned readers and top bloggers know to avoid.
I never link to a social media profile because….social media is not a blog!
Pay up to play up.
Invest in a domain and hosting. Move up in blogging circles. See social media as branches, using Facebook, Twitter and Instagram as secondary or even tertiary means for helping people. Spend most of your time on your self-hosted, WordPress blog and networking on other self-hosted, WordPress blogs.
1 Failure Conscious Tendency That Makes Blogging Tougher
Some bloggers cannot accept a good thing when they get it.
I have linked to tens of thousands of bloggers over my decade online. I love my friends. I take care of my friends.
99.999999% of bloggers are beyond grateful to get a backlink from an established, pro blogger like myself for many reasons:
- Blogging From Paradise has a DA of 47; that’s some backlink juice!
- Blogging Tips has an even higher DA; 48 I believe, meaning more backlink juice
- you bond more deeply with me, and forming a deeper friendship allows me to open doors for you, via guest posts, more backlink mentions, interviews, prospering partnerships
- greater blog traffic through exposure
- greater blog profits through exposure
- greater brand awareness through exposure, and also, your blog and brand aligns with Virgin, Forbes and Fox News, sites I have appeared on, creating greater trust
I could go on for 45 minutes. The list of benefits are endless. There are absolutely no downsides to being mentioned by me, on my blog or via guest post. Yet, some folks, because of their own fears, cannot accept these gifts freely and gratefully. Hey guys; I luv ya’s. This is not a rant, but a lesson in seeing good (versus fear/downside), expressing genuine gratitude and learning how to move up in blogging circles, by being fully grateful to receive the above gifts and by purging any fears or lack of gratitude you feel, when a world renowned blogger links to you.
Virtually all bloggers are grateful for receiving the above list of benefits. Donna Merrill is a blogging high roller and she responds to virtually all my tags and mentions. I would never expect her to do so because we are great friends, and she is so busy, but that is heart-filled blogging.
But a few bloggers clinging to deep fears have responded to my generous backlinks a few different ways:
- some fear the linking structure is not neat and orderly
- some fear they are not getting enough link juice via Google, and ask me to log into search console and make changes or whatever
- some fear they are not getting enough links to a specific site or permalink, and ask me to edit the post, to change the link
All above motivators are fear, and fear is not real, so if you honor these fears and react-respond in the above fashion, you judge things or make a request from an illusory, untrue, false, totally not real energy of loss, lack, limitation.
That fear has 100% to do with you, and nothing to do with me. I will keep being generous with my blogging buddies, but I seek out loving buddies, not those weighed down a bit too heavy by fear, so fear-bloggers gotta go, along with their links, going forward. Nothing personal, as I love and respect these folks. Just an energy thing.
We See the World as We See Ourselves
You see the world, you see other bloggers and you see their linking strategies as you see yourself.
If someone fears they won’t get enough traffic or clicks or Google juice through my linking strategy, that has nothing to do with the guy featured on billionaires’s blogs, and living his dream, circling the globe. That has to do 100% with you, your fear of loss, your fear of not enough, your trust issues, and other deep, fear based energies, begging to be unearthed and felt.
I am the mirror. You are the source. You are cause, and effect.
Picture break! Me during my trip to Fiji with my friend Olivia.
My dear friend Alonzo Pichardo sent me a Message months ago. He was deeply grateful I had linked to him 50 plus times on Blogging Tips alone. He is grateful! Does it surprise you that the guy runs a highly prospering business and leads a huge, loyal following?
David Boozer routinely sends me Messages sharing how grateful he is for my eBooks, courses, content and mentions, writing from the heart. More gratitude! Does it surprise you that one of his YouTube channels has registered millions of plays, alone?
Alonzo and David do not ask me to change links or put stuff into Google console or to change my linking style; they know a gift when they see it.
Vishwajeet Kumar feels incredibly grateful for each backlink I give to his helpful blogging resource, and expresses his gratitude on social media.
This is how you move higher in blogging circles, to see more success, versus moving lower, through fear-based lack of gratitude, and, losing link mentions.
Guys; see the blessing in a coveted backlink. Be grateful. See the good. Move up in the blog-0-sphere. Experience increased blogging success.
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