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How to Increase Reach and Sales with a HVAC Marketing Blog

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Thanks to the modern Digital Age, it seems as though everything in life is connected to technology and the Internet. Whether it’s for work or for play, we’re often using at least one digital device, if not more.

It’s no secret that pretty much everyone is online on a regular basis. Many businesses and brands have learned how to take advantage of this online marketplace. The same holds true for how businesses and brands use blogging to increase their branding and reach online. It’s not just about having a blog to be found, it’s also about creating content that provides value and showing potential customers that you know what you are doing. This is pretty much standard now across all service-based businesses.

Through digital marketing strategies, they’ve proven to successfully attract and maintain loyal customers. As a proud owner of a heating, ventilation, and air conditioning (HVAC) company, you deserve to succeed in that realm, too.

Perhaps you don’t know where to start when it comes to marketing for your HVAC company. That’s okay – the good news is that you’ve come to the right place by reading this article. Detailed below are all of the best online and offline HVAC marketing ideas that your company needs.

Brand Development

Every business has a sort of personality that suits it. You need to figure out your HVAC company’s brand if you want to succeed with any marketing strategies.

Branding is important for many reasons – most importantly, perhaps, to allow customers to recognize you. If a customer in your area is looking for an HVAC company and they spot your logo, are they going to recognize it right off the bat?

Take some time to sit down and really figure out what your brand personality looks like. What tone of voice suits the employees and values of your HVAC company? What color scheme matches your HVAC company’s ideal aesthetic?

Even if these details seem trivial to you, don’t underestimate them. A powerful brand will go a long way in ensuring your marketing strategies are effective.

HVAC Marketing Ideas Start with a Great Website

In today’s digital world, a business’s website is basically its business card. If you are dedicated to improving your HVAC company’s marketing strategy, there’s no way around it. You need to ensure your website is of the highest quality.

To be honest, that’s the only way online users will even consider hiring you for their HVAC needs. If a website takes too long to load, or it is boring and unengaging, customers will keep looking. Take a look at the website of M&E Maintenance Solutions for an example of a sophisticated, compelling experience.

This is one crucial strategy that will help you stand out from your competitors. If you have to, you might even consider hiring a professional web development service to ensure your company’s website is the absolute best. Sure, there’s an upfront investment, but the payoff will be worth it in the long run.

Consider Search Engine Optimization (SEO) Strategies

If you’ve never heard of SEO before, that’s okay. It’s important to realize, though, that SEO is essential if you want your HVAC company’s website to actually be found on the Internet.

SEO is essentially content on your website that includes keywords and phrases. These words and phrases are strategically placed throughout the content. Behind the scenes of search engines like Google, Yahoo, or Bing, the keywords and phrases are ranked according to their relevance and popularity.

It should be incorporated into your marketing strategy if you want potential customers to be able to “Google” you. SEO operates on a hidden algorithm that search engines use. That algorithm will consider everything on your website – from keywords and phrases to how many online users regularly visit it.

The end goal of SEO is to have your website listed at the top of the results page when a user searches for that keyword or phrase. SEO has a lot of ins and outs to navigate, so you might need to hire a professional.

Make the Most of Social Media Networking

SEO ties into social media marketing, too. Remember those keywords and phrases? Well, think about making them into hashtags when you promote that SEO content through social media!

Social media is a common marketing strategy for many successful HVAC companies just like yours. Social media, though, is only successful in boosting your brand’s reach when you have a well-developed social media marketing plan.

If you don’t like committing a lot of time to social media, don’t worry. There are plenty of social media management services and software available for you. These systems allow you to plan and automate your content ahead of time, saving you time and energy later on.

Still, social media is more than just adding high-quality posts and hoping customers see them. You need to be actively engaged with your online following if you want to build a genuine community of customers. Show your potential customers that you really care about them by engaging with them on a regular basis.

Be Sure To Network Both Online and Offline

Since you take pride in your HVAC company, you’re willing to put in the work to make it as great as possible. Much of this article has focused on digital marketing strategies to boost your brand’s reach and influence. Digital marketing is definitely vital, but there’s even more you can do.

Don’t forget that people in your local community would highly value your company’s representation in person. That means you should take every opportunity you get to attend local networking or community events. Go shake plenty of hands, and don’t be afraid to introduce yourself.

You should even take business cards with you. You need to be prepared in case an opportunity arises to present your HVAC company to someone in need of those services.

Continue To Stay Informed on the Best Marketing Practices of the Day

By now, you should have a pretty good understanding of the best HVAC marketing ideas for your company. You deserve to make the most of every promotional avenue out there.

I know how important it is to invest only your best energy and efforts into a company that you’re building. That’s why I encourage you to stay updated on all the affiliate marketing tips I have to offer on my blog. Invest in your present marketing to invest in your future profits.

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My passion is with SEO and finding new markets that are gaining traction, while also building business models around them. This is what we are currently focusing on with HempireSEO.com.

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How to View the Relationship Between Your Blog and Social Media

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Alonzo Pichardo says it best.

“Buy your own domain and hosting and make that your own main hub. Social media is a branch of the marketing tree. That’s all.”

He shared my video on Instagram. Video registered 3,926 views. Here it is:

Buy Your Domain and Hosting

I filmed the video because I spent 20 minutes clicking profile links of folks who Liked my updates. I found a few self-hosted WordPress blogs, read and commented on these blogs. Relationships established. But most Instagram users:

  • had no blog to speak of
  • linked to YouTube
  • linked to Facebook

For the heck of it, I spent a good 3 minutes looking for one user’s blog. I found an obituary (he was young and alive but shared a common name) and a collection of spammy “look up his information sites.” He claimed to be a blogger via his Instagram bio but he is no more a blogger than I am a werewolf.

Think about Alonzo’s advice; the blog is your main hub, or root, or base of your tree, and social media acts like branches. Offshoots, nothing more.

Big Mistake

Instagram owns Instagram. Instagram:

  • can kick that kid off of Instagram for 1 of a billion reasons, in a heartbeat
  • WILL change their algorithm, soon enough, forcing the kid to change his strategy, uprooting his online world
  • forces the kid to make his brand, Instagram’s brand

Not investing is a domain and hosting is about the biggest mistake you can make online because not owning your site hands your power, your decision making, your branding potential and your monetizing potential to someone else.

Social media is a branch. Spend most of your time daily working on your blog and networking with other bloggers who own their self-hosted, WordPress blogs. Unless they change their values or quit blogging, this is the most sound, intelligent approach to blogging.

Use social media for a little bit daily to:

  • tag bloggers you mention on your blog
  • help bloggers in groups related to your niche
  • share your blog posts
  • share other blogger’s blog posts

You are a blogger. Not an Instagrammer. You are a blogger. Not a Facebook-er. Spend most of your day on blogs. Not social media.

Marios Tofarides runs an authority blog on eBooks. Not in a billion years could he make his social media profiles look anything like his branded, self-hosted blog. Paula at Contented Traveler runs a first class travel blog. She could never re-create her blog’s branding, style and voice on social media. Sarah Arrow built a well known brand and thriving business by making her blog stand out, through creating, through connecting and through smart blog branding. Impossible to do this, through social media alone.

Pay Up to Play Up

I can mention your blog on Blogging From Paradise, a DA 47 blog read by many influencers.

I can mention your blog on Blogging Tips, a DA 48 blog read by many blogging influencers.

But I never link to free platform blogs because no influencer or experienced reader trusts information on free platforms. If you cannot invest $3 a month, you carry too much of a fear-lack-poverty conscious energy, that seasoned readers and top bloggers know to avoid.

I never link to a social media profile because….social media is not a blog!

Pay up to play up.

Invest in a domain and hosting. Move up in blogging circles. See social media as branches, using Facebook, Twitter and Instagram as secondary or even tertiary means for helping people. Spend most of your time on your self-hosted, WordPress blog and networking on other self-hosted, WordPress blogs.

 

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1 Failure Conscious Tendency That Makes Blogging Tougher

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Some bloggers cannot accept a good thing when they get it.

I have linked to tens of thousands of bloggers over my decade online. I love my friends. I take care of my friends.

99.999999% of bloggers are beyond grateful to get a backlink from an established, pro blogger like myself for many reasons:

  • Blogging From Paradise has a DA of 47; that’s some backlink juice!
  • Blogging Tips has an even higher DA; 48 I believe, meaning more backlink juice
  • you bond more deeply with me, and forming a deeper friendship allows me to open doors for you, via guest posts, more backlink mentions, interviews, prospering partnerships
  • greater blog traffic through exposure
  • greater blog profits through exposure
  • greater brand awareness through exposure, and also, your blog and brand aligns with Virgin, Forbes and Fox News, sites I have appeared on, creating greater trust

I could go on for 45 minutes. The list of benefits are endless. There are absolutely no downsides to being mentioned by me, on my blog or via guest post. Yet, some folks, because of their own fears, cannot accept these gifts freely and gratefully. Hey guys; I luv ya’s. This is not a rant, but a lesson in seeing good (versus fear/downside), expressing genuine gratitude and learning how to move up in blogging circles, by being fully grateful to receive the above gifts and by purging any fears or lack of gratitude you feel, when a world renowned blogger links to you.

Virtually all bloggers are grateful for receiving the above list of benefits. Donna Merrill is a blogging high roller and she responds to virtually all my tags and mentions. I would never expect her to do so because we are great friends, and she is so busy, but that is heart-filled blogging.

But a few bloggers clinging to deep fears have responded to my generous backlinks a few different ways:

  • some fear the linking structure is not neat and orderly
  • some fear they are not getting enough link juice via Google, and ask me to log into search console and make changes or whatever
  • some fear they are not getting enough links to a specific site or permalink, and ask me to edit the post, to change the link

All above motivators are fear, and fear is not real, so if you honor these fears and react-respond in the above fashion, you judge things or make a request from an illusory, untrue, false, totally not real energy of loss, lack, limitation.

That fear has 100% to do with you, and nothing to do with me. I will keep being generous with my blogging buddies, but I seek out loving buddies, not those weighed down a bit too heavy by fear, so fear-bloggers gotta go, along with their links, going forward.  Nothing personal, as I love and respect these folks. Just an energy thing.

We See the World as We See Ourselves

You see the world, you see other bloggers and you see their linking strategies as you see yourself.

If someone fears they won’t get enough traffic or clicks or Google juice through my linking strategy, that has nothing to do with the guy featured on billionaires’s blogs, and living his dream, circling the globe. That has to do 100% with you, your fear of loss, your fear of not enough, your trust issues, and other deep, fear based energies, begging to be unearthed and felt.

I am the mirror. You are the source. You are cause, and effect.

Picture break! Me during my trip to Fiji with my friend Olivia.

My dear friend Alonzo Pichardo sent me a Message months ago. He was deeply grateful I had linked to him 50 plus times on Blogging Tips alone. He is grateful! Does it surprise you that the guy runs a highly prospering business and leads a huge, loyal following?

David Boozer routinely sends me Messages sharing how grateful he is for my eBooks, courses, content and mentions, writing from the heart. More gratitude! Does it surprise you that one of his YouTube channels has registered millions of plays, alone?

Alonzo and David do not ask me to change links or put stuff into Google console or to change my linking style; they know a gift when they see it.

Vishwajeet Kumar feels incredibly grateful for each backlink I give to his helpful blogging resource, and expresses his gratitude on social media.

This is how you move higher in blogging circles, to see more success, versus moving lower, through fear-based lack of gratitude, and, losing link mentions.

Guys; see the blessing in a coveted backlink. Be grateful. See the good. Move up in the blog-0-sphere. Experience increased blogging success.

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Connect to Get Connected

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Do you want to know how I became a connected travel blogger?

I patiently read posts from a brilliant group run by Mapping Megan, published genuine comments and promoted my fellow bloggers.

That is it. I put in serious work. I also published helpful content on my blog, too.

Bloggers mistakenly believe in “getting connected”. Like being connected is a passive act, that just happens. By luck, or by lame pitches.

Do you want to get connected enough where you get featured on world famous blogs? Invest in my Teachable course. I teach you how to do it without pitching anybody.

I created the course after bloggers emailed me asking if I can feature them on Forbes, or asking how much it costs to get a link on Forbes. All these bloggers made the critical error of believing asking someone for a favor or feature – quite a passive, lazy, mindless act – is how you “get connected.” If this were true, 30,000,000 bloggers would be featured on Forbes, Forbes’ reputation sinks into the sewer and nobody would want to get featured on Forbes anymore.

Do you see how foolish and silly strategies like asking people to get featured on world famous blogs waste your time? Like me asking the NY Knicks for a try out, after I only had skills good enough to be a junior college basketball player. Foolish.

Passive Versus Active

Getting connected is passive. Not gonna work.

You EARN connections by connecting yourself to human beings, and you connect yourself by featuring skilled bloggers on your blog, by mentioning them and sharing their content on social media and by expecting nothing in return. I mention Paula Pins the Planet because she’s a first class travel blogger. I connect myself to her. Friendship forms. I connect myself to Rhonda Albom by linking to her on my blog and by tweeting her posts. As more and more friendships form, blossom and grow, my friends:

  • promote me
  • endorse me
  • help me
  • inspire me
  • buy my eBooks
  • hire me

People then say, “Hey, Ryan is a connected blogger! He knows everybody.” Fools believe me being connected just….happened. Passively. Lost folks believe I am lucky to be connected. The blogging brain dead believe I began blogging from a connected, influential space, when I knew more cats than bloggers 10 years ago, a lost blogging soul who did not know what a blog, was.

I spent 10 years of my life connecting myself to bloggers by promoting them without asking for anything in return. I help skilled bloggers because skilled bloggers provide you with helpful resources. Naturally, this level of generosity and calm, cool detachment helped me pop up on the radar screen of high profile brands. Kinda happens, when an army of influential blogging buddies endorses you, promotes you and vouches for you.

Connecting yourself to successful bloggers requires:

  • generosity
  • detachment
  • patience
  • persistence
  • authenticity

You pay a specific tuition for being connected; helping influencers without giving thought to your own needs. Then, over months, then years, you become incredibly connected, powerful and influential, based on your generosity and willingness to shine the spotlight on other bloggers, like Moss Clement.  Peep his generosity.  This is how to get connected. Be a tireless supporter of other bloggers, like how David Boozer and Alonzo Pichardo do it. These guys are generous! David promoted me more than I promoted me. That’s saying something. Then, Alonzo and a bunch of folks found me through David, and these blogging pros generously promoted me. I keep promoting them too, returning the generosity these folks have shown me.

Do you want to know my secret for being hyper connected?

Take care of your friends!

Think little of your own needs. Friends will help take care of you.

Connect yourself to people. Promote them. Expect nothing. Be super connected.

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