The big dream for many bloggers is to someday cash out and get that illustrious “sunset money”.
Related blog posts and resources:
Here’s the thing though:
You won’t have much luck selling your blog if the buyer can’t see themselves able to run the show. So it’s up to you to make sure that they can slide right in.
This means we need to be mindful of how we setup our business from day 1.
The key word in there is “business”. So we really need to start thinking of our blogs in this way.
After selling many sites with our company, Human Proof Designs, it’s been crucial to understand the following guidelines if you want to create a sellable blog.
1) Choose a Topic That’s Easily Outsourced
Now this first point might seem controversial and may even come across like we don’t care about the target audience.
But it’s completely the opposite. This is actually careful consideration for your audience and also for your business.
Blogs that are attractive to investors (and we work with many) are usually within a topic that’s easy to find writers for.
Managing writers is no walk in the park and sometimes your best writers might go “missing”.
As publishers and investors, you don’t want to set yourself up for some pain because hiring isn’t particularly fun for anyone and costs more money.
If you’re a long-time blogger and everything is personal to the topics in your life, it’s simply not going to be something you can transfer to a buyer.
This also means that you’d want to avoid using your name as the brand/domain name.
2) Publish Content That’s Not Only Attributed To a Single Person
Often times, there’s nothing more attractive to a buyer than a site with multiple contributors.
It means there’s most likely a schedule set in place and if one writer leaves, then the slack can be picked up by the rest of the team.
Some other solutions to this issue might be to create a persona or pen name and have different writers contributing as that persona.
All in all, we want something that is stable and a diverse writing team makes it easier for that to happen.
If you’d like to test this out, we have multiple writers working on our own properties and those of our clients. You can find more information here.
3) Keep Track of Your Finances From The Beginning
When a buyer is interested in your site, you’ll need to hand over your financials too.
Being a good business person requires being fiscally responsible too.
If you have no writing costs currently because you’re doing all of that yourself, you still have hosting costs, domain registrations, etc to be mindful of recording.
Most buyers want to see 2 years of financials, but honestly, there are plenty of sites with less history that still get purchased.
The majority of the time, an investor may make a decision based on 1 year worth of history.
The important thing is that you’re keeping track of them so why not do that from day one.
How much profit can your blog have if you don’t know your revenue and expenses – right?
4) Build a List!
“The money’s in the list!”
Yup, I’ve just repeated one of the most overused sayings in the internet marketing world.
However, it’s true… So that’s why people say it.
An email list is known as your owned media.
Having an email list of people that are interested in one common topic is extremely valuable.
Not only can you send them emails (with sponsorships even), but you can upload the list into Facebook’s ad platform and create a custom audiences or look-a-like audiences.
If you continue to provide value to your list plus your open plus click-through rates are very high, that in itself is a very high margin business too.
Just look at HARO’s business model.
5) Have Standard Operating Processes (SOPs)
If you’ve ever listened to any of the Tropical MBA podcast episodes, they always mention SOPs because it was very important throughout their business but also when they sold it.
There isn’t much that’s more useful to a business owner than plug and play processes.
Now they can hire nearly anyone and with a reasonable amount of confidence know that the job will get done correctly because of these processes.
Not only is it beneficial to website buyers in the future, but it’ll make your life as the owner easier starting today.
We’ve built tons of these internal documents for our team. Currently we’re at 152 freelancers that are working on our own sites and those of our clients.
6) Create More Than 1 Significant Traffic Source
Our methodology, that we call “the human proof method”, is based mostly on gaining site visitors through organic Google traffic.
While this our usual strategy, we know and understand that secondary properties can be extremely valuable in the sale of a site too.
These are things like Youtube channels, Facebook groups, Pinterest accounts, etc.
High organic traffic is very attractive to buyers but so is diversification.
If you can work on carving out a secondary traffic source that brings 20% or more of your total traffic, then you’ll be setting yourself up nicely for an attractive sale.
7) Monetize Through Multiple Income Streams
Just like traffic diversification, it helps to earn income from multiple sources too.
In might even be more important than the traffic.
For example, a buyer might notice that all of your traffic comes from Pinterest with only a minimal amount coming from organic.
If the price is right then this is considered a “good deal” for them.
Because the investor would see a clear way to increase the value of the property immediately by implementing an organic strategy.
On the other hand:
You as the site owner currently want to command the highest multiple.
And usually what creates a higher multiple are things like income diversification.
Even moving away from Adsense and into other ad networks can significantly increase your revenue with just some code (see our RPM’s in this picture):
In additional to affiliate commissions and advertisement revenue, having your own product is also highly valuable.
Even an ebook that’s composed of your best content around a certain problem is something people will pay for and it’s a high margin digital product.
Let’s go over a real life scenario:
One of our investors has a site in the health niche. Much of that content is information and helps people in “how to” guides…
But a lot of it is through our reviews of physical products. Which we generally link to Amazon for.
Now the unique situation here is that the product we recommend the most, just happens to be owned by our investor as well.
This means that we can a commission from Amazon when someone makes a purchase through our link, but also get a double-whammy because the product they bought is also ours.
How To Setup Your Blog This Way
I’m guessing that you might be in one of two tracks:
- You’ve got a personal blog that is hard to transition.
- Your blog is similar to what we talked to earlier, but missing a few key aspects.
If you’re in the second track and your site is almost too focused in a very narrow niche, here’s some advice for you.
For those in the first track, we could help you out with our early bird niche site emails.
These emails come every 2 weeks and contain a list of new niches that we’ve pre-researched from an SEO perspective and would consider worth paying attention to.
If you have any other questions, let’s start a conversation in the comments!
This article was written by Kelvin Mah, who is head of growth and content at Human Proof Designs (HPD), the #1 source for affiliate marketers to learn, grow, and push their sites even further. When Kelvin isn’t executing on the online tactics necessary to grow HPD, he’s hanging out with his dog and growing his own portfolio of sites.
What Does Your Blog Need?
I wrote an eBook explaining what your blog needs:
Related blog posts and resources:
Success finds bloggers who cover all bases.
If you need nothing and feel your blog needs nothing, you succeed and live your wildest dreams.
Successful bloggers know adding the right elements to blogs and beginning blogs the right way accelerates your success. Plus it feels good to begin blogging intelligently.
What does your blog need?
1: Domain and Hosting
Invest in a domain and hosting.
Accelerate your blogging success.
Domain names make you stand out.
Observe how Pat Flynn invested in Smart Passive Income.
Of course you know immediately; the blogger covers smart passive income. Passive income seekers know the resource because Pat bought a domain name.
He also invested in hosting to ensure he owned his blog.
Take this step to control:
- income potential
- blog voice
Own your site. You need to own your blog to be in control of your blogging campaign.
2: Premium Theme
Invest money in a premium theme.
Stand out from the crowd.
Circulating money on a premium, eye-catching, clear theme emits a professional, impressive, powerful message.
This was from one of my many trips to Thailand.
Readers see you are a serious, successful or success-seeking, blogger. Of course you gain trust and grow your readership quickly by investing money in a premium theme.
Why do you need a premium theme? Would you trust a blogger who uses a cheap-looking, heavy, non-professional theme? If someone cannot afford to invest $60 in a premium theme you better not trust their advice, their insight and their sharing. Why? Serious, skilled bloggers never allow $60 to dictate their life’s direction and failing, struggling, unskilled bloggers make the foolish decision to not chase their dreams over $60.
Content drives blogs.
Your blog needs content to:
- prove you know your stuff
- spread your presence online
- inspire readers to follow you
- inspire readers to trust you
Visit Blogging From Paradise.
Look around for a few minutes. Read 3 of my recent posts. Do you see why content drives the blogging engine?
Imagine if you saw only 1 blog post. Every blogger begins somewhere but publishing helpful content from a generous, success-focused energy distances you from most bloggers in your niche.
Imagine seeing 1 to 5 blog posts on a blog. Good introduction no doubt.
Imagine seeing 50 to 100 blog posts on a blog. Massive impact.
Focus less on post numbers and more on being generous with time and talents. Content just shows off what you know.
As folks see you know your stuff thru your volume of helpful posts you begin to:
- increase traffic
- boost your blogging profits
- expand your presence
- increase brand awareness
- help more folks
- make a big impact in your niche
Content makes everything grow.
Publish content on the regular to become a successful blogger.
Focus on Your Dreams
Concentrate on your dreams from a relaxed, chill energy.
You need dreams to feel the calm, detached confidence of bloggers who invest in:
- a domain and hosting
- a premium theme
- creating helpful content
See your blogging wins now. You succeed now. Own it.
Feel good about your blogging career. You are rocking it out.
Succeed, being the blogger who covers all blogging needs.
Invest in a blogging course.
Your blog – and you – need a blogging blueprint to follow in order to succeed from a calm, confident, orderly, relaxed energy.
Blog like a success.
Learn from the best to become a successful blogger.
Courses just give you a structure for learning in the proper format.
Imagine sitting down in a classroom to learn disciplines from a professor.
You do the same thing through a blogging course.
How Can You Turn Criticism into Blogging Profits?
I wrote an entire eBook on lessons I learned from critics:
Related blog posts and resources:
As you see greater blogging success, you get criticized.
No blogger avoids criticism.
Learning how to convert nasty criticism into blogging profits helps you be a highly successful blogger.
Imagine someone tossing big rocks at you.
Fools step in front of the rocks, injuring themselves.
Idiots catch the rocks and throw said rocks back at folks, wasting precious time and energy on rock tossing morons.
Wise humans avoid the rocks, allowing the stones to reach terra firma, and build a castle from all the granite-type rocks tossed their way.
Highly successful, happy bloggers are like wise humans; building something meaningful and profitable from inevitable criticism, versus taking criticism personally (stepping in front of rocks) or fighting critics (throwing rocks back at rock throwers).
I wrote 2 eBooks on the topic.
In addition to the prior eBook I also wrote:
Observe the product page.
I profit through an:
- eBook version
- audio book version
- paperback version
- mass market paperback version
of the topic.
I make money through 4 income streams based on teaching folks how to profit through blogging criticism.
How can you convert criticism into coin?
Follow these tips.
Breathe Deeply and Relax
- fight criticism
- feel the sting of criticism
- feel embarrassed about being criticized
- fight critics
- go into a shell after being criticized
Breathe deep. Relax.
Feel energies and emotions in reaction to being criticized.
Release said energies.
Be calm, confident and poised.
Establish the proper energy for profiting through criticism.
Criticism is a projection of individual; we see ourselves in others.
100% of the time, critics speak 100% of themselves, not you, through their criticism.
Knowing this, you do not take criticism personally. Ditto for gaining clarity in all you do, blogging-wise.
I reacted with anger, annoyance, embarrassment and shame on reading my first few 1 star audio book reviews. Turns out, those fear-based feelings needed to be addressed and released for me to generate more income through audio books.
Increased profits flow to bloggers who feel clear on income channels.
Being criticized forces you to face, embrace and release fears concerning income channels, said clearing resulting in clarity and greater sales.
If you react negatively to criticism, the reaction suggests you have fears to feel and clear regarding the criticism. Clearing these negative energies allows more profits to flow through the income streams because fear strangles income while clarity increases income.
Convert Criticism into Tangible Products
Turn hate into create.
Convert criticism into tangible profits.
Note my 2 eBooks, my audio book and paperback.
Create an online course to help your readers process criticism.
Strike while the iron feels hot; create immediately after receiving criticism to allow your prolific ideas to flow.
Add a price tag.
See Problems and Profit in Projection
- blog posts
- guest posts
based on critical projections bandied about by critics.
Critics may or may not see errors in their ways.
This was from my 2 month trip to Oman.
I just stress how criticizing promotes their failure, strangles success and prolongs misery and suffering, based on my content.
If critics wake up and read, these folks become likely readers, fans, customers and clients, because if I solved their problems for free I can solve their problems for pay.
Profit through the Discipline of Detached Observation
Observing feelings from a detached, calm, confident energy versus reacting to feelings is a skill most millionaires cultivate.
What better way can you develop this skill than by reading and processing criticism without reacting to your emotions?
Wealthy bloggers observe knee jerk reactions in their being, feel energies, release, and proceed to profit. You see immense patience, persistence, poise and profiting. But the blogger just watches, feels and releases, versus reacting.
Move Up the Energetic Ladder into More Prospering, Higher Circles by Ignoring Critics
Critics vibe from a fear-based, lower, poverty conscious energy.
Ignore these folks to rocket higher in blogging circles, toward a loving, prosperity conscious, profitable energy.
I made blogging friends in high places by completely ignoring lower energy folks, some of whom criticized me and my blog.
Starve lower energies.
Make room for higher energies.
Profit, free yourself and see increasing blogging success.
What Do You Sell and How Do You Sell It?
One easy way to make money blogging is to get clear on calling folks to buy your stuff and hire you.
Related blog posts and resources:
Invest in my blogging course.
Advertise on my blog.
See how easy?
I clearly call you to invest.
Simply put, knowing what you sell and how you sell it increases your blogging profits because people respond to your energy.
Prior lines? Each feels clear and comfortable to me. I know what I offer. Of course I know how I offer it. How, meaning, how I feel offering.
Imagine feeling light, airy, calm, confident and detached as you call readers to buy or hire. Money feelings. Good.
But imagine feeling heavy, resistant, uncomfortable, awkward or embarrassed calling readers to buy or hire.
Your greatest pro blogging success occurs by shifting from heavy to light during money calls.
Or feeling light, airy, detached and clear on calls because you freely share what you sell and sell with clarity results in big blogging profits.
I note a spike in audio book sales and reviews. Of course I barely touched my audio books over 3 years. I generate almost completely passive income; the audio books sell themselves.
After seeing royalty payments recently I pondered the passive blogging income; I barely actively sell ‘em so the what and how seems non-existent. But detaching just lets what and how unfold gracefully and beautifully, resulting in virtually complete passive income.
This was from my trip to Bali.
Getting almost 100% clear on what and how results in ever increasing, passive profits.
Blogging is energy.
Imagine feeling clear on receiving money from someone. You just accept it.
A friend buys lunch. You cheerily accept.
Your energy dictates you clearly accept and enjoy the money or purchase.
Ditto for blogging income streams. Emit the same clear, relaxed, accepting, receiving energy. Money flows to you thru clear streams. Of course my audiobooks sell passively; I am clear on that channel.
Boosting your blogging profits requires you freely offer what you sell and sell from a clear, confident, abundant, knowing, detached energy.
Example; note how I include 1 or more calls to action for all blog posts and videos. I offer what I sell freely. My readers never need guess. Clarity. No hiding or awkwardness or discomfort. I am clear. I sell.
How do I sell? Of course, from a calm, clear, confident, knowing I am successful energy. Naturally, I sell and profit because my energy around what and how feels clear to me.
Next Level Profits
Profit like top bloggers in your niche.
Get clear on receiving money.
Visualize yourself owning ample money. Feel rich.
I enjoy counting money in mind so it feels real to me. Swiftly, I make money through iTunes, Bitcoin and Quora, as has been the case recently.
Bitcoin and Quora are neither directly related to blogging but so goes money; it cares not channels, it justs finds bloggers clear on receiving money. Plus my blogging related profits increase too.
Picturing your wealth serves you because what feels real in mind flows into your experience.
Money and worldly success find you through profitable ideas, people and circumstances.
Execute the ideas from a chill, relaxed energy. Profit.
Freely offer what you offer. Promote yourself through every blog post and video. Tell us what you sell; we want to buy it. Sell with clarity. Know success and profits are yours; promote with clarity, detachment and a knowing that you already have profits because mind owns profits.
Blogging Is Not That Hard for Mind Scientists
Every day, my email inbox delights me.
My visualization sessions yield fascinating, profitable opportunities.
As within, so without.
Blogging is not that hard at all for bloggers who visualize success, who feel rich, who count their blogging wins and who keep things positive.
Success follows success-focused bloggers.
Profits follow rich-feeling, riches-seeing bloggers.
As within, so without.
Get clear on selling and receiving money.
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