Do you currently have an offline business and aren’t truly understanding how to take advantage of what the internet and blogging have to offer? A perfect example of this can be seen in the world of construction, and how to acquire new clients, while also building a more powerful brand and business in the process.
The U.S. has one of the biggest construction markets in the world, but that doesn’t mean it’s easy to secure clients. In fact, as the construction industry gets increasingly competitive, it can be hard to stay afloat. Just like any type of business, customers and clients are going to perform some hefty research and analysis before going with any type of business or service provider.
No matter what type of business or service you currently have in place, through the power of the internet — it’s easier the build a trustworthy and respectable business and brand. One of the main reasons for this is that digital marketing is making it easier for even the smallest businesses to gain footing in this growing industry. At the same time, it’s also leveling the playing field when it comes to small businesses or even solo-entrepreneurs trying to compete against multi-million dollar companies and brands.
With all of this in mind, today we are going to discuss the best digital marketing tips for construction companies. Not only are each of these methods commonly used across a wide range of markets and industries, they are also driving factors behind some of the most successfull offline businesses that have decided to take their marketing dollars and efforts online.
1. Search Engine Optimization (SEO)
Search Engine Optimization (SEO) takes advantage of search engine traffic. Everyone turns to Google or Bing these days to find information on the go.
In fact, Google now processes a minimum of 40,000 queries per second!
SEO means optimizing your online content for popular keywords, ones your ideal clients are likely to type into Google. A solid SEO campaign also keeps Google’s guidelines in mind.
Local SEO, in particular, can be valuable for contractors. This involves optimizing content for location-based keywords, such as “crane hire Brisbane” or “roofers in Atlanta.”
Check out Google’s SEO starter guide here for more information.
2. Social Media Campaigns
If you haven’t done so already, create a business profile on a social media platform of your choice. We recommend Instagram or Facebook (or both!) for contractors.
A lot of people assume that social media is on the back burner, but it still remains a viable tool for marketers. Use social media to run ad campaigns, promote video content, and engage with your clients in real time.
Instagram can be especially valuable to contractors because it is image-based. Use this platform to promote images of your projects, for example, and share live videos of in-action work!
3. Video Content Marketing
Video content is essential for client engagement. When it comes to content marketing, video will always intrigue and captivate your audience.
Take a look at any of the top YouTube channels, and you will quickly see that many of them scale across a wide range of markets. If you aren’t using online video to improve how your brand or business engages with your potential customers and target audience, you are missing out big time. Video is simply one of the best ways to gain not only the attention of your audience, but also their trust.
Implement video into a variety of your campaigns, including your website, social media, and even blog posts. You may consider setting up a YouTube channel to promote video of your expertise.
4. Blog Posts
Blogs give you a chance as a contractor to educate and inform your prospective clients. Most clients will have tons of questions about the construction process, no matter how small.
Use blog posts as a chance to answer these prominent questions. You can also use posts for SEO purposes–blogs, after all, give you more content to optimize for SEO campaigns.
5. A Professional Website
Your website is perhaps your most important digital marketing tool as a contractor or construction company owner. It functions a lot like a business card, giving clients an impression of your services.
Take the time to craft a professional website. This may mean hiring professionals to design your site. It may mean using a platform like Squarespace or Wix to build something truly snazzy.
Unlike the costs associated with starting an offline business, where you are required to rent a physical location, hire employees, and provide each of them with insurance and more — web design and hosting is quite effective and often much lower in costs than you might think. More often than not, it’s the branding and marketing of your business online that will take up more resources.
Make sure you create a user-friendly, image-driven website. Clients are more likely to call you if they like what they see online!
Digital Marketing Tips for Construction Companies
As a contractor, it can be difficult making a name for yourself within the construction industry. Yet implementing these digital marketing tips can build your reputation quickly and ensure you acquire the clients you need.
Begin by building an impressive website. Incorporate a blog on your site so that you can engage with clients regularly and have endless content for optimization. Implement SEO and don’t underestimate the value of social media and video content.
At BloggingTips.com, we believe everyone can be self-employed and fabulous. This is especially true with bloggers and freelancers, who are working hard but not being productive when it comes to growing their brand and business.
How to View the Relationship Between Your Blog and Social Media
Alonzo Pichardo says it best.
“Buy your own domain and hosting and make that your own main hub. Social media is a branch of the marketing tree. That’s all.”
He shared my video on Instagram. Video registered 3,926 views. Here it is:
I filmed the video because I spent 20 minutes clicking profile links of folks who Liked my updates. I found a few self-hosted WordPress blogs, read and commented on these blogs. Relationships established. But most Instagram users:
- had no blog to speak of
- linked to YouTube
- linked to Facebook
For the heck of it, I spent a good 3 minutes looking for one user’s blog. I found an obituary (he was young and alive but shared a common name) and a collection of spammy “look up his information sites.” He claimed to be a blogger via his Instagram bio but he is no more a blogger than I am a werewolf.
Think about Alonzo’s advice; the blog is your main hub, or root, or base of your tree, and social media acts like branches. Offshoots, nothing more.
Instagram owns Instagram. Instagram:
- can kick that kid off of Instagram for 1 of a billion reasons, in a heartbeat
- WILL change their algorithm, soon enough, forcing the kid to change his strategy, uprooting his online world
- forces the kid to make his brand, Instagram’s brand
Not investing is a domain and hosting is about the biggest mistake you can make online because not owning your site hands your power, your decision making, your branding potential and your monetizing potential to someone else.
Social media is a branch. Spend most of your time daily working on your blog and networking with other bloggers who own their self-hosted, WordPress blogs. Unless they change their values or quit blogging, this is the most sound, intelligent approach to blogging.
Use social media for a little bit daily to:
- tag bloggers you mention on your blog
- help bloggers in groups related to your niche
- share your blog posts
- share other blogger’s blog posts
You are a blogger. Not an Instagrammer. You are a blogger. Not a Facebook-er. Spend most of your day on blogs. Not social media.
Marios Tofarides runs an authority blog on eBooks. Not in a billion years could he make his social media profiles look anything like his branded, self-hosted blog. Paula at Contented Traveler runs a first class travel blog. She could never re-create her blog’s branding, style and voice on social media. Sarah Arrow built a well known brand and thriving business by making her blog stand out, through creating, through connecting and through smart blog branding. Impossible to do this, through social media alone.
Pay Up to Play Up
I can mention your blog on Blogging From Paradise, a DA 47 blog read by many influencers.
I can mention your blog on Blogging Tips, a DA 48 blog read by many blogging influencers.
But I never link to free platform blogs because no influencer or experienced reader trusts information on free platforms. If you cannot invest $3 a month, you carry too much of a fear-lack-poverty conscious energy, that seasoned readers and top bloggers know to avoid.
I never link to a social media profile because….social media is not a blog!
Pay up to play up.
Invest in a domain and hosting. Move up in blogging circles. See social media as branches, using Facebook, Twitter and Instagram as secondary or even tertiary means for helping people. Spend most of your time on your self-hosted, WordPress blog and networking on other self-hosted, WordPress blogs.
1 Failure Conscious Tendency That Makes Blogging Tougher
Some bloggers cannot accept a good thing when they get it.
I have linked to tens of thousands of bloggers over my decade online. I love my friends. I take care of my friends.
99.999999% of bloggers are beyond grateful to get a backlink from an established, pro blogger like myself for many reasons:
- Blogging From Paradise has a DA of 47; that’s some backlink juice!
- Blogging Tips has an even higher DA; 48 I believe, meaning more backlink juice
- you bond more deeply with me, and forming a deeper friendship allows me to open doors for you, via guest posts, more backlink mentions, interviews, prospering partnerships
- greater blog traffic through exposure
- greater blog profits through exposure
- greater brand awareness through exposure, and also, your blog and brand aligns with Virgin, Forbes and Fox News, sites I have appeared on, creating greater trust
I could go on for 45 minutes. The list of benefits are endless. There are absolutely no downsides to being mentioned by me, on my blog or via guest post. Yet, some folks, because of their own fears, cannot accept these gifts freely and gratefully. Hey guys; I luv ya’s. This is not a rant, but a lesson in seeing good (versus fear/downside), expressing genuine gratitude and learning how to move up in blogging circles, by being fully grateful to receive the above gifts and by purging any fears or lack of gratitude you feel, when a world renowned blogger links to you.
Virtually all bloggers are grateful for receiving the above list of benefits. Donna Merrill is a blogging high roller and she responds to virtually all my tags and mentions. I would never expect her to do so because we are great friends, and she is so busy, but that is heart-filled blogging.
But a few bloggers clinging to deep fears have responded to my generous backlinks a few different ways:
- some fear the linking structure is not neat and orderly
- some fear they are not getting enough link juice via Google, and ask me to log into search console and make changes or whatever
- some fear they are not getting enough links to a specific site or permalink, and ask me to edit the post, to change the link
All above motivators are fear, and fear is not real, so if you honor these fears and react-respond in the above fashion, you judge things or make a request from an illusory, untrue, false, totally not real energy of loss, lack, limitation.
That fear has 100% to do with you, and nothing to do with me. I will keep being generous with my blogging buddies, but I seek out loving buddies, not those weighed down a bit too heavy by fear, so fear-bloggers gotta go, along with their links, going forward. Nothing personal, as I love and respect these folks. Just an energy thing.
We See the World as We See Ourselves
You see the world, you see other bloggers and you see their linking strategies as you see yourself.
If someone fears they won’t get enough traffic or clicks or Google juice through my linking strategy, that has nothing to do with the guy featured on billionaires’s blogs, and living his dream, circling the globe. That has to do 100% with you, your fear of loss, your fear of not enough, your trust issues, and other deep, fear based energies, begging to be unearthed and felt.
I am the mirror. You are the source. You are cause, and effect.
Picture break! Me during my trip to Fiji with my friend Olivia.
My dear friend Alonzo Pichardo sent me a Message months ago. He was deeply grateful I had linked to him 50 plus times on Blogging Tips alone. He is grateful! Does it surprise you that the guy runs a highly prospering business and leads a huge, loyal following?
David Boozer routinely sends me Messages sharing how grateful he is for my eBooks, courses, content and mentions, writing from the heart. More gratitude! Does it surprise you that one of his YouTube channels has registered millions of plays, alone?
Alonzo and David do not ask me to change links or put stuff into Google console or to change my linking style; they know a gift when they see it.
Vishwajeet Kumar feels incredibly grateful for each backlink I give to his helpful blogging resource, and expresses his gratitude on social media.
This is how you move higher in blogging circles, to see more success, versus moving lower, through fear-based lack of gratitude, and, losing link mentions.
Guys; see the blessing in a coveted backlink. Be grateful. See the good. Move up in the blog-0-sphere. Experience increased blogging success.
Connect to Get Connected
Do you want to know how I became a connected travel blogger?
I patiently read posts from a brilliant group run by Mapping Megan, published genuine comments and promoted my fellow bloggers.
That is it. I put in serious work. I also published helpful content on my blog, too.
Bloggers mistakenly believe in “getting connected”. Like being connected is a passive act, that just happens. By luck, or by lame pitches.
Do you want to get connected enough where you get featured on world famous blogs? Invest in my Teachable course. I teach you how to do it without pitching anybody.
I created the course after bloggers emailed me asking if I can feature them on Forbes, or asking how much it costs to get a link on Forbes. All these bloggers made the critical error of believing asking someone for a favor or feature – quite a passive, lazy, mindless act – is how you “get connected.” If this were true, 30,000,000 bloggers would be featured on Forbes, Forbes’ reputation sinks into the sewer and nobody would want to get featured on Forbes anymore.
Do you see how foolish and silly strategies like asking people to get featured on world famous blogs waste your time? Like me asking the NY Knicks for a try out, after I only had skills good enough to be a junior college basketball player. Foolish.
Passive Versus Active
Getting connected is passive. Not gonna work.
You EARN connections by connecting yourself to human beings, and you connect yourself by featuring skilled bloggers on your blog, by mentioning them and sharing their content on social media and by expecting nothing in return. I mention Paula Pins the Planet because she’s a first class travel blogger. I connect myself to her. Friendship forms. I connect myself to Rhonda Albom by linking to her on my blog and by tweeting her posts. As more and more friendships form, blossom and grow, my friends:
- promote me
- endorse me
- help me
- inspire me
- buy my eBooks
- hire me
People then say, “Hey, Ryan is a connected blogger! He knows everybody.” Fools believe me being connected just….happened. Passively. Lost folks believe I am lucky to be connected. The blogging brain dead believe I began blogging from a connected, influential space, when I knew more cats than bloggers 10 years ago, a lost blogging soul who did not know what a blog, was.
I spent 10 years of my life connecting myself to bloggers by promoting them without asking for anything in return. I help skilled bloggers because skilled bloggers provide you with helpful resources. Naturally, this level of generosity and calm, cool detachment helped me pop up on the radar screen of high profile brands. Kinda happens, when an army of influential blogging buddies endorses you, promotes you and vouches for you.
Connecting yourself to successful bloggers requires:
You pay a specific tuition for being connected; helping influencers without giving thought to your own needs. Then, over months, then years, you become incredibly connected, powerful and influential, based on your generosity and willingness to shine the spotlight on other bloggers, like Moss Clement. Peep his generosity. This is how to get connected. Be a tireless supporter of other bloggers, like how David Boozer and Alonzo Pichardo do it. These guys are generous! David promoted me more than I promoted me. That’s saying something. Then, Alonzo and a bunch of folks found me through David, and these blogging pros generously promoted me. I keep promoting them too, returning the generosity these folks have shown me.
Do you want to know my secret for being hyper connected?
Take care of your friends!
Think little of your own needs. Friends will help take care of you.
Connect yourself to people. Promote them. Expect nothing. Be super connected.
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