There are many different ways to brand yourself as an expert, or as a trusted source of information or services online. Having a logo for your blog shows you’re serious about your brand. Corporations are known by their logo even if you don’t utilize their products. McDonald’s has the golden arches, Nike the swoosh, and Facebook a lower-case letter “f.”
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We’ve often heard the term brand as digital marketing continues to grow. There are 3.5 billion internet users. With those numbers, it is important to stand out from the competition.
Too often new businesses fail to realize the importance of having a strong brand. They also do not fully understand all the components of building a recognizable brand.
Those businesses in a competitive field like blogging need to rise from the rest of the pack. A strong impressive logo can get you on the right path to success.
If you have a blog, continue reading for seven steps to getting the best logo and brand designer.
1. Getting Started
Starting a blog is quite simple. Come up with a catchy name, buy a domain and you’re off to the races. In the real world, it’s not that simple.
Making a living from your blog requires patience and a great strategy. Having a great blog title and matching domain is cute, but you will also need a memorable logo.
The process of creating an eye-catching logo doesn’t have to cost you a lot of money. Digital technology has put logo creation at your fingertips.
Even if you decide to outsource your logo design there are a few things you need to decide. What will be your color scheme, what font type speaks to your brand personality, and if you will incorporate a custom image?
2. Set a Budget
Nothing kills an idea faster than having unrealistic expectations. Before you go in search of a logo brand designer, have a maximum amount you are willing to spend.
Expensive doesn’t always mean better quality. There are a lot of creatives doing great work for businesses that won’t cost you a month’s rent.
3. Ask for Recommendations
Bloggers have a community of their own. Start networking with those in your industry. Visit their websites to see if you come across a logo brand design that interests you.
Copying someone else’s logo is never a good idea, but if you like their logo go ahead and ask who created it for them. If the person was easy to work with and if an introduction is possible.
You can also put a call out on your social media channels that you are looking for a logo and brand designer. You would probably be surprised to learn that there are people already following you that have the skills you are looking for.
4. Review Their Work
Once you have found a few people that can help you with your brand logo design, it’s time to evaluate their work. Ask to see multiple samples to see the range in diversity in their artistic expressions.
Five to 10 examples can give you a good idea if the designer can transfer your ideas into a logo that expresses what your brand is all about. During the preview look for recurring themes in their work that may suggest the logos were created with logo software.
If you’re paying a graphic design artist to create your logo, you want an original. Do not settle for a modified carbon copy that appears on numbers blogs.
5. Licensing is Crucial in Your Logo and Brand Concepts
Now that you have chosen your brand designer it is important to understand copyright and trademark laws. Your designer needs to have licensing rights for certain concepts such as fonts and specialized colors.
Designs involving images may be protected under copyright and will need permission before using. If possible, only use original creations. And when it comes to names and slogans do a search on KnowEm to search for the use of your brand.
It is important to understand that when it comes to copyright and trademark violations, you will bear the legal burden of using the material. Saying the brand designer told you it was licensed is not a viable defense.
6. Is it Easy to Convert
Remember, your logo is not just for your website. You will want to use it in various settings to promote your brand. You want to know how to choose a logo that is versatile and can stand out in multiple settings.
Although the logo may be in multi-color for the web, there may be times when you will need a transition to a single color image. This is important when having your logo placed on marketing materials, like mugs, hats, ink pens and more.
7. Try Logo Design Software
Logo designers can be people or simply software. There are a plethora of logo design software options on the market. But beware when choosing a logo app because they are not all created equal.
Good software will give the user a quick way to design logos and save money in the process.
You want to choose one that has thousands of images and icons so you can create something that is uniquely yours.
Fonts are an important feature of your brand design so make sure they have a good assortment.
Most logo and brand software offer a free option but don’t get drawn in by that. Once your logo is to perfection, you will want a high-resolution file that can be saved in popular file formats such as .jpg, .png, .gif.
The best quality logos will be included in their software packages. Regardless, you will still pay less than you would if you hired a brand designer.
It’s Time to Get Busy Creating your Best Logo
The best logo and brand designer will get you well on your way to building an overall successful brand.
Once you have the perfect logo begin using it to market your blog. Don’t just place it on your blog, incorporate it into your social media banners, on t-shirts and even business cards.
For additional ideas on how to build a successful brand, leave a comment and we’d love to hear from you.
1 Mental Block that Plagued Every Blogger Who Ever Blogged
Unless you are the Dalai Lama, you, at one time or another, became highly attached to a single blog post. I do not care who you are. 8 figure bloggers allowed their fears to attach them to a blog post. 8 cent bloggers allowed fear to attach them to blog posts.
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Now, the happiest, most successful bloggers face, hug and release this fear, for sure. But every blogger allowed fear to goad them to TRY LIKE HELL to drive traffic or profits to a single blog post. Or, being human and foolish, we allow fear-attachment to goad us into thinking that publishing a guest post on a blog with a million member community instantly leads to millions of dollars in blogging profits.
I recall being featured on Virgin Dot Com. Floored and humbled, for sure, but I was kinda detached about the feature, being more grounded in love and gratitude, and less fear-attached to any single platform, post or opportunity.
Happy, successful bloggers own this fear-attachment, let it go and adopt an abundance mentality. While most bloggers publish a single post and try to SQUEEZE as much out of it as possible, due to fear and attachment, I developed an abundance mentality and published 700 posts on Blogging Tips Dot Com. Heck; I have published 70 guest posts on the blog of Enstine Muki. For most bloggers, publishing 70 guest posts in total is quite a feat. I published 770 guest posts….between 2 blogs alone.
How am I so prolific?
I have largely conquered the fear of trying to GET as much traffic and profits as possible through any single blog post. I blog from an energy of love, fun and abundance, mainly, not fear, tension and scarcity. Few bloggers have mastered this mindset; only the happiest, most detached bloggers become so prolific, it makes our heads spin.
You Are Human
Of course you become a little attached to any one blog post. This is not a problem. But you need to be honest; the attachment is fear, and as the attachment and fear grow, you move from abundance and worldly success, to scarcity and blogging struggle.
A Good Mindset for Abundance Mentality
Alonzo Pichardo wisely advises to publish content, and let it do what it does. I agree. I never check metrics. Genuinely; if blogging is energy and if I am having fun, I reached my goal. Increasing success is imminent. I trust my feelings, not inanimate numbers on a screen. This is the abundance mentality in action.
Why this Mindset Prospers
I appear to be in a million places at once because I never attachment to any one post or video. Per Alonzo, I let the content do what it does. Not being shackled by stats, I keep creating, expand my presence, appear to be all over, and see greater success. Meanwhile, most fear-scarcity bloggers write a single post and waste their time and energy:
- trying to GET as much as possible through it, promoting it in thousands of places over the next 30 days
- obsessively checking post metrics every few minutes, or, every hour, after publishing the post
- panicking and bailing on proven strategies when a single post does not meet their expectations
All while this crowd makes all these mistakes, I am publishing hundreds of pieces of content over the same month, and also, meeting tons of new bloggers through genuine blog commenting, enjoying the ride.
Publish a post, promote it in a few spots, then move on to the next post, video or blog comment.
Develop an abundance mindset.
See increased blogging success and enjoy the ride.
5 Lessons Learned from Publishing 700 Posts on Blogging Tips
We have hit 700 posts on Blogging Tips together, guys.
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Thank you for reading, commenting and sharing these posts.
I took a few mini vacations from writing but published 1 guest post daily on this rocking site for many months on end. Helping you has been fun, freeing and fulfilling. Here is to the next 700 blog posts.
I learned a few clear blogging lessons during this guest posting run. Rather than call myself “The Cal Ripken of Guest Posting” – feel free to use that – I reckon we’ll dive into the success tips.
1: Avoid Setting Goals
I never could have written 700 posts if I TRIED to write 700 posts. Sounds quite impossible. But holding an intent to help people blog goaded me to show up daily, for writing and publishing. Blogging is simple but highly uncomfortable sometimes. Focus on the process, not goals or outcomes, to have fun helping people, to detach from outcomes and to become highly prolific.
2: Follow Your Fun
I have fun blogging about blogging. I make room for fun daily. 700 posts later, I am just getting started.
Follow your fun. Make work, the reward. All else will feel like extra, meaning post frequency and traffic and profits feel like no big deal if you blog mainly to have fun helping people. Fun-loving bloggers keep on creating and connecting their way to greatness. Everybody else struggles, getting bogged down, struggling and quitting because they do not enjoy the ride.
3: Spot Reader Problems
Writing and publishing 700 posts on a single blog – I published 1,400 plus posts on Blogging From Paradise in addition to hundreds of guest posts on other blogs – requires you to be skilled at spotting reader problems. Blog post = problem solved. Expand your awareness. Instead of running around rough shod all day long, devote time and energy to identifying common problems suffered by your readers. Nailing down problems supplies you with an endless flow of blog post ideas, helping you become prolific.
Moss Clement does a sensational job in this regard, which makes him incredibly prolific.
4: Brand Yourself Clearly
Zac Johnson recently noted how much he loved my travel photos. Folks have been enjoying my eBooks and paperbacks, sales increasing no doubt because I brand my paperbacks and eBooks freely through images I use on Blogging Tips
Never ignore opportunities to brand yourself and your blog clearly.
Many years ago I rarely if ever worked my travel photos into my guest posts on this blog. These days, every featured image consists of travel photos of me, or, travel photos of my paperback, sitting in some exotic location like here in Ortahisar, Turkey.
Be you. Brand you. Brand yourself clearly to boost sales and to increase your blogging success.
5: Nudge Out of Your Comfort Zone
I do feel pretty good but tired now. At 1:45 PM Turkey time. I have worked for about 3 hours, have walked the dogs for 2 hours and feel ready for a nap, after the rare late night out, being up until 2:30 AM last night. But I nudge out of my comfort zone to write and publish this guest post. Do you believe I felt comfortable writing and publishing 700 guest posts on one blog alone over the prior 3 years? Of course not.
Success unfolds exponentially outside of your comfort zone.
All traffic, profits, comments, social shares and heck, any success, expands quickly as you nudge out of your comfort zone daily. Many days, I feared I’d not have enough time to write and publish a post on Blogging Tips. 1 short week ago I spent nearly 20 hours offline, as I traveled from Oman to Turkey during my birthday. I still managed to write a Blogging Tips post on waking the following day; all about doing fun, freeing but sometimes uncomfortable things to accelerate your blogging success.
Adopt this mindset: 1 day at a time, and 1 moment at a time. Seemingly jaw-dropping feats unfold 1 moment at a time.
3 Gateway Activities Leading to Increased Blogging Income
Most bloggers crave a blogging income boost.
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Some bloggers have yet to make a penny. Other bloggers want to take it up a few levels from their current full time income.
Foolishly, most bloggers focus their attention and energy on an income stream itself to increase blogging income. Can an advertisement make money? No. Ads are inanimate objects. Ads cannot do anything. Skilled bloggers who publish helpful content and build strong bonds make money through ads, but the ads themselves, are completely worthless.
Stop focusing on trying to make money via a specific income stream itself. People obsess over Google Adsense, affiliate marketing and other ways to make money, for increased blogging income, never realizing that the blogger makes the money, not the income stream. Stop obsessing over income and focus on simple, generous activities that lead the way to increased blogging profits. Think of a bridge, linking you to greater blogging profits. You cross the bridge through your commitment to these activities.
Specific gateway activities lead to blogging income. If you want to make more money through blogging, focus on these 3 strategies.
1: Comment Genuinely on Blogs
I commented genuinely on Blogging Tips for weeks. Zac invited me to guest post on this blog. I published nearly 700 guest posts here, boosting my blogging profits through this rocking guest posting gig. Blog commenting served as the gateway activity that bridged me to my increased blogging income. I did not get paid to comment, but genuine comments opened the door for guest posting, and guest posting increased my blogging profits.
Publish genuine, personalized comments on top blogs from your niche. Make friends. Observe how opportunities for prospering multiply around you, through both blog commenting and the bonds you build via this gateway activity.
2: Promote other Bloggers on Your Blog
Guys; this is such an easy gateway activity for boosting your blogging profits. Promote other bloggers on your blog. Look for nothing in return. Be generous. Be genuine. Be helpful.
Photo break; here I am enjoying lunch the other day in Turkey.
How it works: promote other bloggers on your blog via a link and mention. Over time, and through persistent promotion, some of these bloggers befriend you. Blogging buddies:
- promote you
- endorse you
- purchase your products
- hire you
all leading to increased blogging profits.
This is by far the easiest gateway activity for profiting IF you generously, patiently, persistently and genuinely promote other bloggers on your blog, expecting nothing in return.
If you are a travel blogger, promote The Roaming Renegades today. This duo publishes helpful content and engages freely via social media.
3: Practice Writing
Weird, right? Writing is the #1 skill for increasing your blogging income, yet few bloggers practice writing offline, only writing when publishing posts. Bad idea. Advertisers, prospective customers and potential clients need to see that you write skillfully before paying for advertising or investing in your products and services.
Write persistently offline to shine online. Write 500 to 1000 words daily in a Word document. Practice your writing to engage in a critical gateway activity guaranteed to increase your blogging income. Plus, you will stand out from the masses of bloggers who never practice writing offline.
Blogging is simple but sometimes, uncomfortable. See the journey through by focusing on these core activities. Income does not increase by trying to boost your blogging income through channels, forcing cash out of these streams. Blogging income increases for generous, skilled, committed bloggers who give much of their attention and energy to these core, gateway activities.
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