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Why All Blogging Metrics Are Vanity Metrics

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Ha!

Made ya look, right guys?

I did a Facebook Live Broadcast recently discussing this concept.

Check it out here:

All blogging metrics are vanity metrics because you check any blogging metrics to see how YOU are doing. Who cares? What about your readers? How are your readers doing? How are you helping your readers? How are you assisting your readers? If I see one of my videos nabbed a few hundred views I realize my video nabbed a few hundred views but this is entirely unrelated to how my readers are doing, because numbers and human beings are different concepts. Numbers are inanimate objects. Humans are humans.

Passion

I love to blog. I know how I am doing when blogging because I feel passionate about blogging. Do I need to look at a number on a screen to verify that I feel passionate about blogging? Nope. Any time I check a metric I think about how I am doing but checking numbers on a screen has nothing to do with how my readers are doing.

I serve my readers not by checking stats but by writing this guest post. I serve my readers not by checking metrics but by creating a video. I serve my readers by commenting on their blogs and by promoting my readers, not by trying to get bigger and bigger numbers after poring over metrics for minutes or hours on end.

All metrics are vanity metrics because all metrics are about you; you never check metrics to see how your readers are doing but you do check metrics to see how you are doing.

Stats Can Serve a Useful Purpose If……

….you spend a few seconds or a few minutes gauging stats, to see if you want to head in a different direction.

Emphasis on seconds or minutes, guys. Stats can be a little stopover, indicating you may need to let go an activity or maybe you need to expand an activity. Beyond those few seconds or minutes, give the rest of your attention and energy to creating helpful content and building meaningful connections.

Stats never bought my eBook so I do not check metrics. People buy my eBook so I do serve people every day, for hours a day.

Stats are all about you and service is all about other people.

Stop obsessing over how you are doing. Exit survival mode. Exit self-service mode.

Focus on other human beings. Write your next blog post. Create a video. Comment genuinely on a blog, personalizing the comment after reading the blog post. Promote another blogger on social media or via your blog. Be a servant; not a stat checker.

Develop some skills and meet a ton of people daily. That is my blogging mantra.

If you don’t focus heavily on blogging outcomes/stats and trust advice from seasoned pro bloggers you will see increasing success eventually. If you believe in yourself and help people and hone your skills through persistent practice you will succeed through your patient generosity. No need to obsess over numbers because obsessing over numbers is obsessing over yourself. Obsessing over yourself is a recipe for failure because you will run a cyber diary and sell nothing by focusing on yourself; you need to serve human beings to grow your business, not yourself.

Be patient. Be persistent. Be generous. Create and connect. Don’t obsess over stats. If you follow your passion – and you better – you know exactly how you are doing. You’re doing great! No need to verify that feeling with numbers on a screen. You’re good. Ask other folks how they are doing and serve them. Help solve their problems.

Get out of your head into a life of service.

Blogging success will be yours.

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Ryan Biddulph is the owner of Blogging From Paradise. He's a blogger, author and world traveler who's been featured on Richard Branson's Virgin Blog, Forbes, Fox News, Entrepreneur Dot Com and Neil Patel Dot Com. Ryan can help you become a full time blogger with his eBook.

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4 Blogging Lessons Learned Living in a Star Wars Cave Home

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Do you see the featured image guys?

My wife Kelli and I are working a 5 week house sit at this particular home in Turkey. This Cappadocia region of Turkey is world renowned for both having bizarre-looking rock and mountain formations plus some cool-looking, stone, cave-style homes etched into mountains and built into hills.

Rumor has it George Lucas scouted Cappadocia before settling on Tunisia as one film location for his first Star Wars movie. Not only does this place look of another world, the cave homes mimic the crib where Uncle Owen and Aunt Beru raised Luke, on Tatooine.

I learned 4 blogging lessons here beneficial to you. Peep ’em and prosper.

1: Get Comfortable with Being Uncomfortable

Living in a rural Turkish village means no central heating. Homes are heated via wood or coal burning stoves.

Kelli became particularly skilled tending to fires in New Zealand; she took the lead here, doing a fine job. But some days, it took a while to get a roaring fire going. Imagine 20 degree F temperatures at night with no heat for hours. Yep; we got comfortable with being uncomfortable in this cave home, before fires roared and heated up the crib. I typically wear 2-3 layers of clothing since the kitchen, bedroom and main living area sit separate from one another, being divided up by an open air space subjected to the elements. We walk back and forth between each room in 20-40 degree temperatures, meaning, we bundle up and accept the discomfort.

Peep this fire burning in the kitchen now; white-hot coals!

All blogging success flows to you outside of your comfort zone. Increased profits, boosted traffic and bigger business unfolds as you do freeing but sometimes uncomfortable things. Seize this truth. Prosper.

2: Be Prepared to Pay for the View from the Top

We have stunning views of town, firmly situated above the mini valley in Ortahisar. Breath-taking snaps come at a hefty price, though; walking up and down hills burns thy quads like the stove fire we get going. After 2 minutes of steep hill-hiking – 30% grade is no joke! – we need to break to catch our breath. If we go shopping, multiply the fatigue by goods we need to carry.

Blogging is no different; top bloggers pay the steepest price of full on, 100% commitment to blogging for many years. I love blogging but sometimes, not taking a single day off in over 3 years, this gig feels challenging. Every second has been worth it as I help folks and circle the globe.

3: Ask for Help

Although the homeowners left detailed steps for lighting and tending to the fire, I observed the cleaning-caring-do everything Turkish lady light the coal fire in the kitchen today. She has been doing this for 40 plus years; I’d be an idiot not to ask and watch her in action, to prevent myself from becoming a blog-si-cle in the kitchen each morning, 20 degree F temps turning the room into a freezer overnight.

Intelligent, humble bloggers ask for help from pros versus struggling and failing like fools. If you never blogged but someone with 10 years of blogging experience offers blog posts, videos, eBooks and courses as help, you’d be a loon not to ask for help and invest in their premium products.

If you want to follow a travel blogging couple who really knows their stuff, check out my friends Jane and Duncan at To Travel Too. They publish helpful content and engage generously on social media.

4: The Fun and Freeing Experience Is Worth Every Second of Discomfort

I have been genuinely uncomfortable for just a few moments living in a cave home amid sub freezing temperatures. But I have had loads of freeing, inspiring fun for some 2 weeks already. I would trade a few minutes of discomfort for 2 weeks of happiness, fun and freedom. You would too, right?

Ditto for blogging, my Young Blogging Padawans. Every moment of nudging into fear, feeling uncomfortable and temporary struggle pales compared to years of fun and freedom experienced as a professional blogger. Blogging helped me circle the globe for 8 years so I could inspire others to become full time bloggers. Experiencing some struggle and only a few genuinely unpleasant moments has been worth 8 years of fun and freedom.

May the blogging force be with you. Always.

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Does Your Blogging Day Go Like This?

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You wake up.

Check email. Sifting through email, you formulate thoughts. Good sign, getting emails for sponsored posts. Bad sign, seeing only 2 emails, none for clients or sponsored posts. You choose to feel awesome, flying high as a kite, but the feeling fades quickly. Or you choose to feel terrible, based on your perception of an appearance of no business.

Now you begin your writing and networking day feeling flat out terrible, at worst, or mediocre, at best. How creative can you be feeling terrible? Not too creative. How freely and generously can you network, feeling terrible? Nope; no generous networking from this vibe.

Tomorrow? Same deal. Peep a few emails, little business, you choose to feel bad, the day proceeds as a blogging struggle.

5 years ago, this was me. I lived the nightmare of results-oriented, outside-in, blogging. I blogged conditionally. I chose to feel a specific way based on my email inbox. Nightmare. I had some success but had not blogged from a generous, detached energy for very long. Of course, my email appeared to be a ghost town. I felt bad. I replayed the cycle, day after day, seeing muted success but hating the ride.

How Did I Change Things?

I did a few things:

  1. I felt the fear-pain feeling triggered by seeing no business in my inbox; felt terrible, but I began to clear fears so I could see clearly
  2. I began blogging mainly for the fun of blogging and gave little stock to emails, traffic and profits
  3. I began blogging mainly to help people and to make friends
  4. I trusted in the process, heeding advice from top bloggers like Sue Ann Dunlevie who noted how creating and connecting generously leads to increased success
  5. I checked email less and less, and focused on giving, more and more

Can you see why I advise that you follow your passion? Or, that you blog mainly for fun? Work becomes the reward. Business aka outcomes feel like extra, or a bonus, so seeing zero emails today becomes no big deal. You become patient, persistent and generous, all qualities possessed by successful pro bloggers. You also see increased blog traffic and profits over months, but the numbers feel like no big deal. It is just money. It is only money. You blog mainly for the love of blogging; all else serves as a bonus, a cherry on top.

Why Do Few Bloggers Follow Their Passion?

Most blogger chase profits, or focus on finances, versus chasing their passion, or focusing on fun.

Why?

Most bloggers desperately want to escape their dead end job. Most bloggers desperately want to escape poverty, or, financial struggles. Most bloggers desperately want to escape depression. Being desperate means you feel terribly afraid and NEED certain results, fast, to feel better. Blogging from a terribly afraid energy leads to dumb, impatient, failure-inducing blogging actions, like checking your email through the prism of fear, panicking, then bringing that terrible energy with you, all day long, prolonging struggle and failure.

Picture break. This is Puppy. I walk him and 2 other doggies through a valley in Turkey, these days.

Feel fears. Feel desperation. I assure you; feeling terrors feels highly unpleasant for moments, but being free of these energetic demons makes you:

  • generous
  • detached
  • fun-loving
  • patient
  • persistent
  • dedicated to writing, creating and connecting
  • prospering

I give little or no thought to email or traffic or stats because I blog mainly for the fun of blogging and for the love of helping people. Maintaining this attitude helped me become a happy, established, pro blogger.

Of course a part of you wants traffic and profits. Just make it a small part. Blog inside-out. Love the journey. Enjoy the ride.

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1 Chief Enemy of Blogging Success

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I read my email a few moments ago.

2 clear emails stick out in my mind. One individual wanted to advertise his dating site on Blogging From Paradise. I noted; my readers want blogging tips, not dating advice. He responded with how some of my readers may be single. Hmmmm….this is like saying it makes sense to advertise your vegan food in a steak house, as some husbands, wives or kids may be vegans, enjoying a salad in a steakhouse. Unintelligent approach. Flat out bad approach.

Someone asked to publish a guest post on Blogging From Paradise. He runs a pest control site. I share blogging tips. My readers could care less about pest control. Did any one of my readers visit my blog today hoping and praying I would share the latest and greatest pest control tips? Nope. My readers want blogging tips. My readers do not want pest control tips. If readers want pest control tips, readers would follow Pest Control from Paradise, not Blogging From Paradise.

Even though each email sounds ridiculous to most, you darn well know; a shockingly high number of bloggers and business owners fall prey to a chief enemy of blogging success.

What is it? Not targeting your blogging campaign.

Not Targeting Your Blogging Campaign

Imagine how much time the dating site guy will waste over the next year, until he realizes how absurd his un-targeted, time wasting, ineffective strategy really is. I clearly emailed explaining how my readers want blogging tips, not dating advice. Most bloggers would see this 3 seconds after visiting my blog. His fear and lack of clarity blinded him to my blog topic. His fear blinded him to my blogging advice. He still wants to advertise dating on a blogging tips blog. When will he wake up? Who knows? His decision. All I do is write posts like this and move on.

Bloggers need see the error of their ways to understand how not spending 100% of their time:

  • blogging on ONE specific topic
  • guest posting on blogs aligned with the topic
  • commenting on blogs aligned with the topic
  • networking with folks aligned with the topic

is a huge mistake. You waste years of time and energy trying to speak to audiences completely uninterested in your blogging topic. Imagine if I was fool enough to publish the dating guys ads? He would spend $500 or $1000 advertising his dating site to people who want blogging tips. Nobody would care. He would flush $1000 down the toilet, doing the foolish thing, believing ANY person or ANY human serves as a potential customer.

Would I be dingbatish enough to try to pitch the old Turkish lady next door on my blogging eBook, here in this quiet village in a remote area of Turkey? No way! She tends to her cows and chickens and lives a simple, serene life. She has no interest in the online world, let alone blogging.

I spend my time and energy bonding with blogging tips bloggers like Matthew Loomis and Ileane Smith. Birds of a feather, ya know? We bond, help each other and expand our collective success by targeting. Clarity thing. Meanwhile, dating guy and pest control blogger do not target one bit, wasting countless hours and significant energy trying to grow their business from a non-targeted, unintelligent, failure-inducing space.

Speak to people aligned with your blogging niche, all day long.

Stop wasting your time.

Boost your blogging efficiency.

Increase your blogging effectiveness.

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